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OPENPUBLICA · PUBLIC MEETING RECORD

Record of Proceedings

Carson City Culture and Tourism Authority Board Meeting – June 8, 2026

Board of Supervisors — Monday, June 8, 2026

BodyCarson City, Nevada

SessionBoard of Supervisors

DateMonday, June 8, 2026

StatusFILED

Video Record

0:00 / 1:05:34

Transcript — VerbatimClick a timed line to jump · ⧉ to share it

2:04

The Carson City Culture and Tourism Authority Board of Directors meeting.

2:08

Today is Monday, June 8th.

2:10

It is four o two PM, and we are at the Carson City Community Center, Robert Bob Krawl Boardroom.

2:16

Can I get a roll call?

2:20

Andrew Reno.

2:21

Eric Matt Todd.

2:22

Here.

2:23

Stacey Giome.

2:25

Here.

2:26

We have a quorum.

2:27

All right, thank you.

2:28

Everybody, if we could please stand for the Pledge of Allegiance.

2:52

At this time, I will open it up for public comment.

2:59

Hearing none, we will move on to item five possible action and approval of minutes from the May eighteenth, twenty twenty-six CTA board meeting and FY two seven budget hearing.

3:14

Does anyone have any changes or additions to the minutes?

3:20

Hearing none, can I get a motion to approve the minutes from the May eighteenth, twenty twenty-six CTA board meeting?

3:32

So moved.

3:37

All in favor, say aye.

3:39

Aye.

3:40

Any opposed?

3:42

Hearing none, the motion is approved.

3:45

Next, we will move on to item six.

4:21

Okay, all in favor.

4:23

Aye.

4:23

Aye.

4:24

Aye.

4:25

Any opposed?

4:27

Hearing none.

4:29

We will move the motion passes and hearing none, we will move on to item nine, possible on action.

4:36

Discussing regarding resolution to augment augment the CTA physical year 2025 and 2026 budget.

4:46

And with that, I will turn it over to Chris Kip.

4:50

Thank you.

4:51

So the first resolution is 2026-1.

4:55

For this will be for the general fund.

4:57

We are going to additional unanticipated resources of 245,350.

5:05

Of that 138,170 was the difference between what we budgeted we'd end last year with and what we actually ended last year's with.

5:14

And then the next three items I'll go over on the next page.

5:16

So we'll be on page three of 16.

5:20

These are the changes in the revenue for just the general fund.

5:24

In the intergovernment governmental revenue, we reduced it by 5,109.

5:30

We ended up getting an America 250 grant for additional 25,000, but our rural marketing grant, we did not receive 30,000 of it that we were planning on getting it.

5:41

So that's the difference for that one.

5:44

Under miscellaneous, these are reimbursements for FAM expenses we've done with Reno Tahoe Territory and RSCDA.

5:51

And then $2,200 of that is donations from the caplins who are the building owners.

5:58

And then the biggest jump is in the investment income.

6:02

I always budget really really low, and the treasurer's office that the city has been doing fabulous with their investing because that's where 102,000 additional in revenue comes from there.

6:14

So on page four of 16, this is just totaling up those revisions and adding them to our originally budgeted fund.

6:27

Then on page five of 16, these are the changes we've made to the expenses.

6:34

Under general government, we have additional salaries and wages.

6:38

Those are due to a couple of things.

6:40

One is the change in the salary for the executive director that you guys made, and the other is we have two positions that are not salary, so they get to choose whether they're they pay their PERS or we pay their PERS.

6:54

So there I budgeted them as we pay their PERS, but so you can see there's a reduction in the benefits instead of an addition in the benefits, and it's that way in both general government and the culture and resource.

7:08

We have one in each one, and then in services and supplies for general government, we just reduced our expenses down so we'd end up with a zero balance in the changes there.

7:18

In culture and rec the wages are the same as I just talked about, and then in services and supplies, most of this is savings.

7:26

Uh this well it's not really a savings, it's for the arts and culture for the 3D grant.

7:32

A lot of these expenses are being carried over to wrap up in fiscal 27 because they'll all have to be done by October.

7:39

So do you guys have any questions on the general fund?

7:46

Okay, then the next one is page seven of 16.

7:50

This is the resolution number 202602 for the capital projects fund, and then we're changing we're at um additional unanticipated resources of 65,827.

8:05

First is 38,000 from the beginning fund balance versus what we budgeted.

Discussion Breakdown — Share of Meeting

Arts And Culture████████████████████████████████32%

Economic Development████████████████████████████████32%

Parks and Recreation██████████████████18%

Procedural██████████10%

Fiscal Sustainability███3%

Public Engagement███3%

Community Engagement██2%

Summary of Proceedings

Carson City Culture and Tourism Authority Board Meeting – June 8, 2026

The Carson City Culture and Tourism Authority Board of Directors met on Monday, June 8, 2026, at 4:02 PM in the Robert Bob Krawl Boardroom at the Carson City Community Center. The meeting included approval of minutes, passage of three budget augmentations, and presentations on events, arts, and marketing. All actions were unanimous.

Approval of Minutes

The board unanimously approved the minutes from the May 18, 2026, CTA board meeting and FY27 budget hearing.

Budget Resolutions (Item 9)

Chris Kip presented three resolutions to augment the FY2025 and FY2026 budgets:
- Resolution 2026-1 (General Fund): Added $245,350 in unanticipated resources, including $138,170 from a higher-than-budgeted ending fund balance, a $25,000 America 250 grant, $2,200 in donations from the Caplins (building owners), and $102,000 in higher investment income. Expense adjustments included salary changes for the executive director and PERS classification for two positions, with savings reducing general government services and supplies to zero net change.
- Resolution 2026-2 (Capital Projects Fund): Added $65,827, consisting of $38,000 from a higher beginning fund balance and $27,827 from interest income.
- Resolution 2026-3 (VNT Capital Projects): Added $5,735, including $3,679 from a higher beginning fund balance and $2,056 in interest.
Board member Eric Matt Todd moved to approve all three resolutions; Stacey Giome seconded. The motion passed unanimously.

Executive Director Update (Item 10A)

David Peterson reported that Visit Carson City secured an additional $7,141 from the America 250 grant (with no match required) for a mural on the Eastgate Depot building, to be created by artist Jesse Rock. The project ties into the Dust and Wonder initiative.
The Commission on Tourism meets later this week; a fiscal 2027 rural marketing grant update will be provided next month.

Transient Occupancy Tax (TOT) Forecast (Item 10B)

TOT for April set a record for that month, driven by strong events and property performance. The fiscal year 2026 projection is $30.15 million, slightly under budget but 2% above last fiscal year’s actual. May and June projections assume continued increases.

Events and Sales Update (Item 10C)

Stu Wexler recapped May events:
- Wild West Shootout Soccer: 98 teams (up from mid-70s last year), 15 of 19 clubs from out of state (California, Oregon, Southern Nevada). Possible expansion to two tournaments next year.
- California Youth Shooting Association: 137 competitors plus families from California for a one-day tournament.
- Nevada State Sporting Clay Championship: 150 competitors over three days, with positive feedback.
- Rock and Reno Challenge (softball): First weekend canceled due to field readiness; second weekend had 23 teams from California at Lower Centennial Field. Full two-weekend schedule expected next year when fields are complete.
- California Youth Shooting Association State Junior Association: 140 competitors from California plus families.
- Battleborn Blades (fencing): 80 fencers from 10 states, 150+ spectators. Event may expand to three days.
- Senior Softball: 23 teams enjoyed well-maintained fields.
- 775 Off-Road & Recovery: Nearly 200 vehicles registered at Fuji Park. Organizers plan a safety event for young drivers.
- Prison Rumble (boxing): Over 300 chairs set up plus bleachers; very well attended. Youth boxing atmosphere praised. Organizers want to hold it again next year.
- Legacy Sports Tournament: First use of new Centennial Park fields; teams praised them as some of the best in California.
Upcoming events: Carson Cruisers car show (200+ registered vehicles), and Rancho Uva Blanca (horse dancing) with ~30 horses and 200 staff from Southern California.

Arts and Culture Update (Item 10D)

Eric Brooks reported:
- Cinco de Mayo (3rd year): Over 1,200 attendees; vendors busy despite a brief hailstorm. Event will continue to grow.
- Nevada Arts Council Intersections 2026 Conference: Focus on arts and health; featured a humming exercise demonstrating stress reduction.
- American Folk Art Museum: Brooks attended an award ceremony for Lydia’s project and viewed a self-portrait by Jimmy Lee Sudduth using natural pigments. He noted that the $200,000–$300,000 cost of the planned 69-foot railroad spike sculpture is a bargain compared to a 12-foot deer sculpture priced at $120,000.
- Winnemucca Murals and Music Festival (2nd annual): 28 new murals in 13 locations, including eight underpass pillars (Hispanic, Native American, and Basque dancers). Music expanded to 18 bands. Festival will continue.
- Brooks is facilitating a mural at Stewart Indian School water tower by Greg Deal, funded by Nevada Arts Council 250 money and the school, with Visit Carson City as the facilitating agency.
Board members praised the cross-community synergy and the “mural highway” concept benefiting rural Nevada and Carson City.

Marketing and PR Update (Item 10E)

Lydia Beck presented the FY27 media plan and recap:
- Digital Growth (May): Website traffic decreased due to lower paid media spend, but lodging referrals increased 4% month-over-month and 9% year-over-year. Email and organic search drove referrals. Paid search lodging referrals rose 6% despite a 34% spend reduction.
- Public Relations: Features in Nevada State Museum, Railroad Museum, and Go World Travel Magazine. Hosted four influencers.
- FY27 Media Plan Goals: Attract new visitors, drive overnight stays, increase spending and length of stay, with focus on off-peak months.
- New & Different: Sunsetting “Winter’s Charm” and “Nostalgia” campaigns; new winter campaign to launch and run November–March. Adding YouTube advertising (shorts), Google remarketing display, boosted organic social, and testing Salt Lake City as a new audience. Peak spend in May/June to sustain summer visitation without competing in peak months.
- Channel Plan: Maintain paid search, paid social (Meta and TikTok), native display, and influencer boosting. New: YouTube, remarketing, boosted organic. Expedia and Data Fi co-ops funded by grants; sunsetting Tahoe Blue Event Center advertising due to low ROI.
- FY26 Results: Nearly 500,000 website visits (up 61% year-over-year). Lodging referrals up 9% after removing the RIPE booking engine. “Winter’s Charm” Year 2: 7.7 million impressions, 104,000 clicks, nearly 1 million engagements, 1,307 lodging referrals. Campaign won multiple awards including PRSA Silver Anvil, Communicator Award, and others.
Board expressed gratitude and suggested sharing award news with community partners.

Key Outcomes

The board unanimously approved the minutes of May 18, 2026.
Resolutions 2026-1, 2026-2, and 2026-3 were unanimously approved, augmenting the FY2025/2026 budgets by $245,350 (general fund), $65,827 (capital projects), and $5,735 (VNT capital projects), respectively.
No action was taken on the updates (items 10A–10E) as they were for discussion only.
The next regular board meeting is scheduled for Monday, July 13, 2026, at 4:00 PM in the same room.
The meeting adjourned at approximately 4:50 PM.

Meeting Transcript

The Carson City Culture and Tourism Authority Board of Directors meeting. Today is Monday, June 8th. It is four o two PM, and we are at the Carson City Community Center, Robert Bob Krawl Boardroom. Can I get a roll call? Andrew Reno. Eric Matt Todd. Here. Stacey Giome. Here. We have a quorum. All right, thank you. Everybody, if we could please stand for the Pledge of Allegiance. At this time, I will open it up for public comment. Hearing none, we will move on to item five possible action and approval of minutes from the May eighteenth, twenty twenty-six CTA board meeting and FY two seven budget hearing. Does anyone have any changes or additions to the minutes? Hearing none, can I get a motion to approve the minutes from the May eighteenth, twenty twenty-six CTA board meeting? So moved. All in favor, say aye. Aye. Any opposed? Hearing none, the motion is approved. Next, we will move on to item six. Okay, all in favor. Aye. Aye. Aye. Any opposed? Hearing none. We will move the motion passes and hearing none, we will move on to item nine, possible on action. Discussing regarding resolution to augment augment the CTA physical year 2025 and 2026 budget. And with that, I will turn it over to Chris Kip. Thank you. So the first resolution is 2026-1. For this will be for the general fund. We are going to additional unanticipated resources of 245,350. Of that 138,170 was the difference between what we budgeted we'd end last year with and what we actually ended last year's with. And then the next three items I'll go over on the next page. So we'll be on page three of 16. These are the changes in the revenue for just the general fund. In the intergovernment governmental revenue, we reduced it by 5,109. We ended up getting an America 250 grant for additional 25,000, but our rural marketing grant, we did not receive 30,000 of it that we were planning on getting it. So that's the difference for that one. Under miscellaneous, these are reimbursements for FAM expenses we've done with Reno Tahoe Territory and RSCDA. And then $2,200 of that is donations from the caplins who are the building owners. And then the biggest jump is in the investment income. I always budget really really low, and the treasurer's office that the city has been doing fabulous with their investing because that's where 102,000 additional in revenue comes from there. So on page four of 16, this is just totaling up those revisions and adding them to our originally budgeted fund. Then on page five of 16, these are the changes we've made to the expenses. Under general government, we have additional salaries and wages. Those are due to a couple of things.

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