Can I get a roll call?

Andrew Reno.

Here.

Stacey Giomi.

Here.

Gary LePier?

Matt Doc?

Here.

Forum.

Thank you.

If everybody could please stand for the Pledge of Allegiance.

I'd like to allegiance.

And through the Republic.

One nation.

Thank you.

Next, we will open it up for public comment.

You got one.

Yes.

And if you could report.

Is this good?

Hi, good afternoon.

My name is Dr.

Jennifer Varivi, V E R I V E.

I'm a member of the board of directors of the Dustin Wonder Trail, and I'm here just to share some of my personal experiences being on the board in hopes that it might affect some positive changes.

So I joined the board a few months ago after a couple of public presentations that I saw by former executive director, Christa Danio.

I think it's a wonderful mission.

I was very excited by the work the organization was doing and what I could be a part of.

But these past few months have not reflected that initial optimism.

And it seemed like the CTA was treating us adversarially, and even sometimes with, I don't know, a hostile vibe.

It wasn't discussed at the board, and I didn't get any advanced notification.

So I was stunned when I found out.

Of the general public.

I am a member of the board of directors of a nonprofit corporation registered with the Secretary of State.

It's not my opinion that I should participate in decision making or have access into information.

It's the law.

And even if the CTA has overreaching authority over the organization, my understanding is that doesn't negate my legal responsibilities.

That's why we have DNO insurance.

And from what I can tell, with what I've been offered, the future of the organization looks pretty bleak.

And I'm really sad.

And I think it's a tremendous missed opportunity because I truly believe that with the little tweaking and reconceptualizing of the mission that this organization could be a real asset to this community.

Kind of like the Friends of the Library is an independent nonprofit that supports the library.

Dustin Wonder could be an independent nonprofit that supports the work and mission of the CTA and the other DMOs.

I'm not sure that's how it's been positioned, but that might also, if there's some sort of competitive nature, maybe that's what it's about.

If there's an openness to that kind of vision, I would love to be a part of that.

I really enjoy the process, and I'm so excited by what I thought this organization was going to be doing.

But I think it would require more cooperation and collaboration from the CTA to treat us in a way that's um more inclusive.

So thank you.

Sorry to cut you off.

That's the time.

I let you go over a little bit.

Oh, thank you.

I didn't see a minute.

Oh my goodness, thank you so much.

Yes, thank you very much.

So I appreciate it.

Yeah, thank you for your input.

Thank you.

Next, we will move on to item number five.

Approval of minutes from the June 8th, 2026 CTA board member.

Does any member of the board have any additions or anything they'd like to take note?

If not, can I get a motion?

So moved.

Can I get a second?

Second.

All in favor?

Aye.

Any opposed?

Hearing none, the motion is approved.

Next we will move on to the consent agenda consisting of item six and seven.

Would any member of the public like any item removed for further discussion?

Any member of the board like anything removed for further discussion?

Can I get a motion to approve the consent agenda?

I'll move to approve the consent agenda consisting of item six and seven is presented.

Can I get a second?

A second data.

All in favor to approve the consent agenda.

Aye.

Aye.

Any opposed?

Hearing none, the consent agenda is approved.

Next, we will move on to item nine, monthly non-action items and presentations for discussion only.

And with that, I will turn it over to Executive Director, Mr.

David Peterson.

Thank you, Chair for the record, Dave Peterson, executive director of Physicars and City.

I just have one item for you all this month, and that's just to let you know that our final fiscal 27 rural marketing grant was approved through the Nevada Commission on Tourism last month in the amount of 44,749 dollars.

We received everything except for the mind trip piece.

That was the only piece that was not moved forward for recommendation to the Commission on Tourism.

So super excited to continue our data five run with the analytics platform as well as our advertising efforts with them.

So if there are any questions on that, I'm happy to answer accordingly.

All right.

Hearing none, we'll go ahead and move on to 9B.

Hotel Motel and RB Park Transient Lodging Report.

That's the first big sheet in your packet.

This is our quarterly uh run.

So as you can see, we've got our data in actual through March.

It was a tough winter as we've previously talked about, so I'm not going to browbeat uh the numbers, especially February and March.

But if there are any questions on the report, I'd be happy to answer them at this time.

All right, hearing none, we will move on to 9C, transient occupancy tax, actual versus forecast.

Some better news here, obviously.

April was a very, very solid month.

May is looking that way as well.

And I've got June projected, similar fashion, up just over 14% against prior years.

So if we scroll all the way to the right, I have us coming in about 2% ahead of last year.

So that's the projection right now.

And I think we I think we'll hold.

So I'm I'm very excited in terms of April, May, and where I think June will be at as well.

So any questions on the fiscal 26 forecast from the board.

Okay.

Thank you very much.

With that, we'll move on to 9D events and sales update.

I'm gonna be your stew this month.

Uh so I'll do my best here to get us through this deck.

Um Lydia, perfect.

All right, so we're gonna talk uh Tanz Tasmanian Boxing Club, the prison a rumble recap.

We've got Legacy Sports Adult Slow Pitch, Legacy Sports Youth Fast Pitch, the Carson Cruisers Car Show, and of course our cabal bayador, our horse dancing event.

Um so Lydia, if you'll go ahead, one perfect.

Uh so I think this was amazing.

I know that the NSVPS, the whole team, uh, everybody loved having this event out at the prison uh last month.

We had 16 bouts.

Yeah, there were some cancellations due to some weight issues.

I also know that.

In my experience in life too.

In addition, there was one young man.

Nobody apparently wanted to face him uh in the ring, so that was uh another bout that was canceled.

So there were 40 fighters, we had 36 coaches out there, 285 tickets were sold according to NSPPS.

So we had coaches fighters, we had USA boxing officials out there, the vendor sponsors, volunteers, so plus or minus 400 people were out there at the prison and I was there.

I thought it was amazing, to be honest with you.

And it was really nice that so many people also took the time to also take the tour of the prison before or after as well.

So I think that's a great twofer.

Uh we've got a boxing event, but then folks can go out and enjoy the rest of the facility as well.

So looking forward to, I mean, everybody wants to be out there next year, you know, maybe do a couple of events if possible uh out there at the prison.

So great event.

Hats off to Tasmanian Boxing Club, Cisco and Metribal are just amazing.

And I'd like to thank Mo and Lucia as well and their whole volunteer staff who did a great job, quite frankly, uh orchestrating the whole thing.

So good event.

Looking forward to bringing something back and maybe even a second event out there at the prison next year, make it a little bigger, but bring some more bleachers in.

So all right, uh good.

Alright, thank you.

Legacy Ford's Adult Slow Pitch.

So we had 34 teams out there, 25 to 30 people came in per team.

This is the one uh where we, you know, we obviously stalled out a little bit in terms of the fields coming online up there, but I have to say we've got some great interest from California teams.

Um, they're ready to rock and roll for the August 1-2 tournament.

So that that continues to build.

And in terms of where we think we'll be, 60% from California coming in.

So I'm excited uh to see, you know, where we're where we're heading over the summer.

But boy, the people who were out there for that June tournament absolutely love the field.

I mean, it just couldn't talk enough about the quality of our new field.

So I think it really honestly puts us uh what is it?

What's the one up there?

Not alone, uh, whatever it is.

Um Golden Eagle, yeah.

I mean, I I think we're on the same wavelength as it may not have as many fields, but the quality of our fields is spot on, you guys.

So I'm I'm super excited about this.

And then on the youth fast pitch, 35 teams, again, about 25 to 30 people per team.

Uh, and we're hoping for the same number here coming up this weekend as well.

Maybe a couple of extra teams from California if we get lucky.

Uh we've got three fast pitch tournaments this year, and these folks do want to bring more tournaments in next year, and hopefully we can start them a little earlier.

It'd be great to get some folks out there, maybe April or or May at the latest, just depending on the weather uh for twenty twenty seven.

So Stu's doing a great job working uh with these with these guys, and they're pumped to be out here.

It's gotta not have them here the same time as soccer tournaments 'cause I can't handle it.

Yeah, no, I yeah.

Yeah, there's a little bit I mean, it is really cool though, uh now that you brought up uh soccer, Stacey, the fact that we are able to convert all four outfields into youth soccer fields up there, which is I think just fantastic.

So the You're talking at Centennial.

Yeah, they're playing on Thursdays.

I'm looking at Lydia because I feel like we're we're shooting up there on a Thursday, right?

With the film.

So yeah.

So, you know, and are they striping it?

Yes.

Yeah.

I have not seen it for soccer.

Yeah.

And obviously you saw it for softball.

I went out on that tournament six seven.

And I agree there was general consensus that it's it was really nice.

They felt like it, you know, felt good to play on and didn't feel like playing on concrete, you know.

Agreed or the undulations and someone who's gotten to play on it and we'll go play on it tomorrow night actually.

It is fun.

It's uh it it turned out really really nice.

Um it's a little slow right now.

W which is not not the worst thing in the world.

Especially for us older folk, so I'll take that.

Uh but no, you turned out really, really well.

Good.

Good.

I appreciate that feedback you guys.

That's awesome.

Uh fantastic.

Well, let's move on to Carson Cruisers.

Uh they had 185 vehicles out there at Mills Park.

There were some last minute cancellations and I know with uh wind, they did have to move uh the cars a little bit further, I'll just say east uh from underneath some of the the large trees just from a safety perspective, but I I think it was a great event.

Uh we had folks from Washington, Arizona, California, Nevada uh represented out there for this event.

So it was just fantastic uh to see see the cars and just the people and chatting with these folks who truly love Carson City.

So, horse dancing, my goodness gracious.

Um, I couldn't be more pleased, you guys.

You know, uh hats off to to Billy and the whole Rancho Vablanca uh family wines team.

When we started this, God I d I don't know, say six, eight months or so ago.

Yeah, we had a little bit of conversation last fall.

Um, but really kind of getting into November December, our hope is for twenty horses initially on this.

And it was, oh maybe we can do thirty, you know, maybe forty.

We had seventy-two horses out there, which was amazing quite frankly, uh, for a first time event.

They sold five hundred uh tickets, plus or minus, I think it was a little more than that.

Uh another hundred people, including the riders and sponsors, exhibitors, vendors.

So really that put us at over six hundred people out there for this as a first-time event, and I think we have nothing but opportunity because I think if we look to our East, uh yeah, and Smith Battle.

Show it oh, yeah.

Oh yeah, listen in.

I think that came off my phone.

Uh a little dark, I realize that, but they allowed everybody everybody came down from the stands to be out there with the dancing and the whole nine yards at the end of the evening and I want to say they were there till ten, eleven o'clock.

I mean, they just they didn't want to leave.

Uh so a great response.

Uh I just been informed this morning by Stu that we're locked in, I think, working with April and Parks for the twelfth, uh to have the event take place before the Reno Rodeo next year, just so we're not kind of in conflict with it.

Uh so I'll I'll let you all know, or Stu can let them you all know next month kind of where things stand on on that officially.

I have a sense of how many people from out of town attended, or is that something?

You're gonna on the lag for data five will be three weeks, right?

Uh, in terms of yeah, uh about but I met folks from Washington and all over California.

Uh because we had a whole contingency come up.

The l the lady who puts on the largest uh horse dancing event that's in the city of industry in Southern California with three hundred plus horses.

She was up here with some people as well just to see the facilities and and you know, kind of get an eyeball view, uh boots on the ground as to how this would go right in Carson City and so my assumption is the most of these folks were from all over California, you know, like I said, sprinkling some folks from Washington.

Um a lot of people were from Gilroy.

I I do know I met some of those folks uh setting stuff up on Saturday morning, so I'm I'm pretty pleased.

But yeah, we'll have data five data and then I'll get back with Billy as well to see what we can pull on the tickets.

You know, it's hard because if somebody, you know, you live in let's say they live in Reno, but they had four or five people coming over from California.

If the person in arena bought the ticket or five tickets, it looks like they all, you know, came from Reno.

So I wanna look at our our data fi data here uh toward the end of the month and we'll come back and and let the board know how that looks.

I think the combination to uh chime in um of the data fi data and the zip code data from the tickets will help us give a a pretty good snapshot.

Normally data fi wants around five hundred people as like the minimum for any kind of event data.

So our sample size is pretty small for what they usually pull.

But I think the combination of the two will help give us a pretty good picture of what the event brought.

Now the majority of the participants themselves were out of California, right?

Oh yeah.

Yeah, I I noticed that.

Yep.

I think Billy just from his group of people was a couple hundred folks in and around the Napa Valley, the Bay Area that he came up here with himself.

So he he brought a pretty sizable amount of of folks up.

And let me tell you, they actually they had a blast.

So, you know, Matt as as one of the host hotels.

I mean, you guys killed it out there, they loved uh the Gold Us West and you know, I think, you know, Irma too for helping she was like a bridge for us, you know, to kind of pull all the different uh pieces of the puzzle together because how how this came about just as a friendly reminder was actually from the boxing event last year when we met Cisco and Marybell.

They're friends with Billy, because Billy also has his own blanket boxing club.

So we were introduced, I ended up chatting about having a horse dance uh event here as a result of a boxing match, and you know, away we go.

And so uh it's just really came together quite nicely with a lot of partners and a lot of folks um helping each other out to to pull this off.

So hats off to the parks rec team, uh they were awesome out there, so just for setting everything up and getting all those stanchions and gates, you know, they really went went above and beyond to to pull this off.

So I will say I want to thank Billy, his organization, uh, sure.

Burma, the Gold Dust.

Tasmanian boxing in their organization.

They had a lot of people out there working.

And it was very festive.

The crowd was a very family oriented festive crowd and it was a good time.

Music never stops.

Yeah, never so so just a really cool cultural event, you know, celebrating Latin American culture uh here.

I'm looking forward to next year and and I know Billy would still he was already talking, you know, the day after the event about a three-day opportunity where uh we get started on Friday with some music, we go Saturday with the horse dancing, Sunday full blown rodeo, which I think that would be honestly an amazing weekend.

So maybe we can figure out a way to book in the summer, you know, with a second event.

So I do look forward to having those conversations with him over the next two, three months.

Uh I still think th this is a Nevada Day event.

You could make this tie this into Nevada Day so well and have him in the parade with the dancing horses to promote the event that's coming up.

Like that all ties really well.

I mentioned that to him.

Uh, you know, he asked, Well, when would that be?

And I said, Well, that would be at the end of end of October.

So he's a little bit on the fence, you know, in terms of because you know we could have snow or it could be ninety degrees, right?

Uh, but I did mention the idea to him, and so that's something that he he's processing, you know, and and what is just wants to think about it.

It wouldn't I don't think we can pull it off for this fall, but for sure the hope would be to bring that second event here next year just because I'd wanna have a little bit more lead time.

I feel like we we you know very short and compressed.

I'm still pleased with having six hundred plus people for such a short couple, not even two months timeline if I think about it right.

And that way we can get the you know, kind of the marketing things, you know, churning the PR, um, social media out there and and do a little bit more with Hispanic uh radio, Spanish radio.

Uh and I think we just need to move a little bit further east, you know, into Nevada and tap into some of those um horse dancing, the Chapitos and some of the other groups that are that are further east of us and maybe even get into Cafallon as well and work with our peer out there, Jane Moon and talk to her and see what you know we can do to bring some folks out from Fallon.

So but yeah I did I did mention the idea of if we have a long enough lead time yes the weather we don't know anything could happen but that would be pretty cool on Nevada Day weekend.

Because we could almost maybe if we don't do the rodeo we could shift.

We have the previous thing Saturday but then maybe we do horse dancing on Sunday you know if you would be open to something like that.

So yeah.

So s stay tuned on on that front and I'll I'll keep uh keep peppering him.

So cool.

Um any questions that I may or may not be able to answer without Stu's guidance on events and sales.

On the prison boxing do we know how many tickets say upsold for the prison tours.

I don't know the answer to that but I will get the answer to that and I will share that with all of you.

I'll I'll get that from uh from Lucia.

Yeah good good question I'm sorry I don't know.

Just kind of curious.

Okay.

I'll I'll get that.

Alright if there are no further questions let's go ahead and move on to 9E arts and culture update.

Mr.

Brooks take it away.

Good afternoon Eric Brooks for the record.

The front cover is one of seven murals that we'll be talking about.

We're gonna do Nevada Pride recap, Mark Twain's sculpture coming to town, the Love Lock Minimural Festival, Points of Unity installation, and the Eastgate Depot mural.

So Nevada Pride 2026 and as a reminder this was Sassebration for a long time held at Sassafras next to the hot springs last year they asked if it could be moved to brewery art center.

So this was the first time it was branded as Nevada Pride.

This is an event that I think is going to get bigger and bigger every year and really become the statewide celebration.

Though as far as promotions go, BAC had an in-depth interview on the community connection with simulcasts on all Lotus broadcasting radio stations on May 7th and in studio with Colo TV on June 10th lots of hand bills hundreds of hand bills and posters and then mentions on 95.1 community radio station here in Carson City and e-blast for several weeks over 7,000 people along with some extra marketing that we did uh through Lydia and KPS3.

This was the first year it went to a three-day event so again that's another expansion instead of just having the one day they had a movie Friday night then had the event Saturday night and the drag brunch sold out on Sunday and they tried the they did the drag brunch for the first time last year which sold out as well.

This year was moved over from Nashville instead of uh Sassafras and Sassafras wants it back so really really popular event uh over a thousand attendees music from twelve to six outside with over forty vendors and then over 78 attendees sell out as I mentioned for the Sunday brunch and one thing they did different this year as well last year they had a simultaneous punk rock going on in the black box theater this year they did it as a separate event in the evening and it was great.

Absolutely fantastic to split that up have all the extra uh activity.

So we'll move on I think we mentioned this briefly a couple months ago that this was in the works and we're gonna try to get it done in the next calendar year.

Uh well things sped along and it will be here on July twenty fourth.

So big thanks to MacAboy Lane who helped facilitate all of this action.

This idea originally was hatched for the first Mark Twain days and the 70,000 price tag of this bronze Mark Twain statue was just completely out of reach.

Mar uh MacAvoy was able to work with some private donors, um, great collaboration with Carson City Public Works.

So the first picture there is looking south into the St.

Charles, St.

Charles Hotel slash Fox Pub Brewery dining area outside.

Those two benches are gonna scooch to the left and to the right to make room for the third, and that's where this Mark Twain bench is going to go.

So I'll send out an email with the exact invites, but June 24th at 5 30 p.m.

is when the ribbon cutting will start.

July.

July.

I'm sorry, July, thank you.

Yep.

A couple weeks away.

So the Love Lock Mini Mural Festival is next.

So we have another stop on Nevada's Mural Highway.

This was led by the Frontier Community Coalition Coalition and several local community members.

They started working on this over two years ago, and we were able to help put this together with our connections with some of the artists.

This picture here, you might recognize that style.

That's Bryce Chisholm, who's Reno based.

He also has done several pieces here in Carson, including Brewery Art Center National Social Club.

And last year he did the south facing side of the roadway inn with the birthplace of Mark Twain mural.

And we'll have exciting news next month about the rest of that wall.

Here are the rest of the pieces.

And then they had a big party on Saturday afternoon with the street being closed down, vendors, food trucks, face painting, kids' activities.

In the top right corner is Bill Lewis.

So that's a obviously a mining truck to the left.

Amazing detail that's all painted with spray paint.

And to the right is a Mark Twain piece as well of his time spent in Unionville when he was trying to be uh gold miner out there.

Top right, Thule ducks were found in the Love Lock Cave.

It's incredible, right?

Uh, this is Autumn Harry.

She was able to do the piece out at the museum last year for us as well.

This was her, I want to say sixth mural ever.

Her talent is just incredible, and she's got several lined up for the next few months.

She's actually gonna go back to Lovelock and do an interior piece for a new display they're doing at the museum, which is the Lovelock Cave with a canoe and a bunch of different things.

On the bottom left is Anthony or Anthony Ortega based in Sparks.

He has My Inheritage, and this is a fun, bright piece for the community pool.

Hundreds of kids came out through the weekend and interacted with him, helped him a little bit.

Uh community, this is probably the community's favorite because of where it is and how many people it's touched.

In the bottom right, this is Doomed Movement.

Uh Terrence is a great kid here in uh in Reno, and he's been able to paint here three times as well.

And this was an add-on.

He wasn't on the schedule, but they found a few hundred dollars, and he said he'll do it for a few hundred dollars.

And he showed up Saturday night at 9 p.m., projected a little bit of uh some line work and then painted till 3 a.m., slept in the back of his truck for three hours and then drove home to Reno.

So this these artists are just amazing what they're able to do to uh promote and to help these communities build up their public art and civic pride and all those things we've talked about.

Dead center, uh Joe C.

Rock.

This piece has a lot of backstory to it, but I won't get into it tonight.

Really fun collaboration with the museum, some new museum members and community members and the foundation to pick out this piece.

Um, it's lots and lots of Joe's a great storyteller.

So there's about a dozen different stories that are touched on in here, uh, which some of them you can't see on that far right, but really fun to see how the community came together to make this happen and to continue what we're looking at as that Nevada's mural highway.

So the points of unity interpretive railroad spike sculptures, and as a quick reminder, we had a secondary grant from America 250 to be able to fund the nine railroad spike sculptures here in Carson City, and then those will of course be part of the Dust and Wonder Trail.

So Jeff Schaumburg has been absolutely amazing to work with on this entire project.

Uh we probably have 40 different partners that have helped put this together, including the Washoe Tribe, uh, doing the translations for us.

You can see there on the top, there's that little blurb.

It came out really, really well with the laser cutting.

The what's missing right now is the logo of Dust and Wonder Trail and then the QR code.

There was a back order for the metal, the anonized aluminum that we had ordered for those to be done.

I got a message yesterday, they're ready for pickup.

So I'll be able to get those at the generator in Reno either tonight or tomorrow and be able to adhere those.

So the locations here in Carson Brewery Art Center, Stewart Indian School.

Yeah, you can go ahead and do a little collage for y'all.

On the top left, we'll do it in order just for fun.

Top left is the story of the Warm Springs Hotel out at the prison, the historic prison.

The next one moving to the right is the dotsolali house.

And we put the Washa language in the front of that one.

And then in Chinatown, we did Chinese in the front, the rest have English in the front.

Skipping the center piece.

This other, the next one is at McFadden Plaza.

Talks about Mr.

McFadden and what he was able to bring to town and that center.

Then we have the VT Depot.

Bottom left, a story of the Wanganima House, which is a beautiful building and an incredible story.

And as you're standing in front of this looking off to the left, to your left right, you can see the house.

And then we've got Jeff's truck, the artist volunteered his time to come and help install these.

So that was several thousand dollars, as well as public work, several thousand dollars in their efforts to pour the foundations.

Bottom right, my favorite one as far as placement goes, uh brave there at Stewart Indian School.

We line it up.

So when you're standing coming right out of the front door, you see the back of the sculpture.

And then the centerpiece is a little tongue-in-cheek.

Uh, there we did brewery art center, is the first one we did that morning, and Spike McCuire helped out with that.

The artist on the far right is Jeff Schaumburg, artist fabricator.

He we just sent in the rest of the translations.

We got those for the next 18 pieces, and those will hopefully be starting to get installed end of August would be the goal for that.

And that's oh, one more thing.

So this got snuck in there out of nowhere.

Um, there was a little bit of extra money from the 250 grant, a project that wasn't able to be finished, so three there were three opportunities, and we received one of them.

If we could find a project that would tie in with what we were doing with the points of unity and have it all done within three weeks.

So, this is something that we were already working with the VNT Commission on trying to add some public art up there, which one of the 12 foot spikes is proposed to be there.

Um board members from the VNT Commission really wanted the front of this to be done, and then I don't have a picture of it, but if you're entering to the left of the photo going to where you would enter the building, there's three out buildings.

So we were gonna try to do a mural on those three for this September for the mural festival, and then hopefully this mural would get done in fiscal 28.

Then we got this opportunity, so we just fast tracked it.

Talked to Joe C Rock, who we've worked a lot with in the past, and with his in-kind donation of nearly $7,000.

We were able to get a design approved, and he was able to paint it all within that three three-week time frame.

So again, big thanks to Joe and the VNT Commission to be able to make this a success.

So we have a black porter, and there's a big story that we learned from the of a black porter here in Carson City who worked on the railroad from the historical society, and then to the right is a historical photo that Joe's done a rendition of.

Then if you put the two pieces together, that's the America, the American continent, and there's a line that traces the entire transcontinental railroad, and of course the three spikes with the Transcontinental and Eastgate Depot where your journey begins.

So uh thanks to everybody who helped make that and all the other projects a success in June.

Quick question on the murals.

So we've got them here, we've got them in Ely, they're in Lovelock.

And here in town, we have a map that shows all the different is there gonna be a statewide map at some point.

We do have a map here in Carson City.

We condensed it this year to make it a walking tour of downtown.

There's 27 stops on that tour within the walking distance of the 70 that we have in town.

Yes, I hope there Well, no, to answer your question, there's not a statewide map at this moment, and that's something that we're working with with the very beginning stages of Travel Nevada to try to get that, which would be Carson City is the starting and ending point.

Reno, Fernloo, Lovelock, Winnemucca.

Elko, Ely, Fallon, and back to Carson City, and there'd be about 600 murals on that entire.

So it would be in my mind, you wouldn't have all of those murals on a map or on a schedule or anything like that, but each individual town or city would be able to have whatever kind of a map they wanted and then travel Nevada as an entity in my mind would then be able to take five to ten of the key murals in each city and have that as a reference point, and then people can explore from there.

And then on the photo of you three, why is Jeff the only one that looks happy?

Because he made Spike and I do all the work.

You and Spike look like you're gonna beat someone up.

That's kind of well, Spike isn't the big he's he's the biggest, he's the strongest guy there, but he did uh the least amount of physical work on that.

So you had to look at it.

Uh Chair, I'll just jump in on your question about a route or something with murals throughout the state.

I actually have a meeting with Department of Tourism and Cultural Affairs later this week, and that happens to be one of many agenda items is to talk about that exact thing.

Uh I'll just leave it at that, you know, in terms of could that be an 11th route that ties in with the other 10 um statewide routes that they well regional routes throughout the whole course of the whole state because people do not know.

If you know, as Eric has said when he's gone back to somebody's shows, say that there's 600 plus murals out there.

People are blown away by it.

So I think if we can be a small catalyst to to make something like that happen for the state, that would be amazing, quite frankly.

And I would like to just echo uh Eric's comments, uh public works, thank you, you know, to that that whole team, Darren, and your staff for taking the time to do the pads and work with uh Seth to do the installation.

Uh could not have done this without them.

So really appreciate that.

And then on the the mural, you know, we talked about at our our um retreat, I don't know, back in late January, early February, about bringing public art to the East Gate Depot.

And let me tell you, we're we're doing it.

Um so this is a great way to kick it off.

Nothing but positive.

I've been into Gandhi Duncan at the farmers market on Saturday.

She loved it.

Um she's like, why aren't the other three up?

I said, well, because we don't have we haven't had the murals and music festival yet, Candy.

So just try to be patient.

Uh they'll be forthcoming in September.

But I think when we get everything up there with the spike, this is gonna be an incredible place for people to engage with this public art while they're standing around waiting in on the train, whatever, coming, you know, off the train.

Um so Eric's actually going to present this to the commission on the 23rd uh for me, because I I won't be here that day.

But uh it's pretty cool.

We're we're we're doing it up there, so live in the place up a little bit.

So uh thank you.

I I don't want to cut anybody off, but if there are any questions for Eric, all right.

Uh hearing none, let's go ahead and move on to 9F marketing and PR update.

Lydia, take it away, please.

Sure.

Thanks.

Lydia Beck for the record.

We'll go through our typical digital and PR updates, and I'll walk you through the Expedia Co-op campaign results that we got from our spring co-op and then also walk you through the FY27 Arts and Culture Media plan.

So starting with our digital growth for June alone, uh in accordance with our FY26 media plan, we reduced the media budget and we saw some expected declines in web visits and engagement, but we're still seeing increased lodging referrals month over month due to our hotels with mountains at, is what we had named it, which is of the Gold Dust West, as we mentioned last month.

Um, and it is continuing to see pretty incredible results.

So we're very excited to see how that continues to play out through this summer.

Uh overall, our lodging referrals were up three percent, and the conversion rate was up twenty-three percent over May for our paid search.

So we are really happy with the engagement that we're getting overall across our paid channels.

We're seeing people who are landing on our page due to those AI summaries and just overall changing of search, are a lot more engaged and ready to book.

And so, though web traffic and engagement across the board for most people right now is down, the people who land on your side are the ones who are ready to go.

And so we're seeing those lodging referrals continue to climb month over month and year over year.

And then overall total lodging referrals remained flat over last month despite the web visits, uh, but year over year we're up 4%.

And then lastly, organic search saw the largest uh increase in excuse me, in lodging referrals up 25%, driven from our RV park landing pages, which is on par with our summer travel trends that we expect to see.

And unless there's any uh questions on the hard stats, we'll just move on to PR.

All right, we had a really busy June.

Uh between what we brought in with our own content creators through Glocally and through the Reno Tahoe territory.

There was a lot of buzz happening uh in Carson City.

We even saw some comments uh of people surprised with how much people were posting about Carson City, which was a great, a great thing to have.

So we had multiple fans uh that came in, one of them was uh Jacob Who and Esther Lee.

We also had the local adventure.

We had a blogger come in that was actually not planned by us, that was just a really nice bonus and feature in Carson City called Taking the Kids, and they highlighted the Carson City Mint in the Nevada State Railroad Museum, and then we also just had all of our local events highlighted across the region, all the way from the powwow to murder mystery at the Nevada State Prison, everything at the Brewery Arts Center, and then of course the horse dancing event was covered regionally on nearly all of our local channels.

Um I think Billy for that, Billy uh one of the things that he does really well is market his events, and on his TikTok channels alone had tens of thousands of views.

Um he's really tapped into his audience and engages with them often, and so it's really nice to work with an event promoter who uh you don't have to pull that out of them.

Um, they're already actively doing it.

Can I just jump in there?

He had one TikTok poster or whatever he put up.

Um, I saw him Sunday during lunch.

It was at like 66,000 people had already it was an amazing, like, Sylvie did an amazing job with the video.

Uh, I don't know how she was doing it when she was shooting it in the in the ring the whole time with two different phones and everything.

Uh it's generated the largest number of views he's ever had for any of those events, and it just kept growing, you know, throughout the these last couple three weeks or two weeks, I should say.

So, and that was just one, another one of 12,000, something else was out of eight or eight or 10,000, so really uh he was pretty pleased.

Oh, I'll just say that with with the response that he had to people, and they're already like when is the event next year?

You know, we want you know, so anyway, good stuff.

Yeah, we were excited to see that, and they were very proactive about asking us for help on the PR side of helping coordinate some some local interviews, uh, which Billy was ready to hop in his car and drive down uh the night before so that he could be on TV.

So uh we overall great coverage across the board for June.

All right.

Uh Travel Nevada continues to offer their Expedia co-op opportunities uh which can be grant uh eligible.

Uh this year we decided not to apply for the grant for this one.

So we funded this through our our full um media plan within budget because we had some other priority things with uh with DataFi.

So we went in on the featured tier.

So we're featured right below Travel Nevada on this landing page on Expedia, and we feel like that buy has been really, really uh fruitful for us because we're listed above Reno and big and other other larger cities that are seen.

So overall, we are very pleased to see that we drove just under 1500 room nights, uh about 1200 travelers, our ADR average 137, 200,000 in revenue, and we drove over 300 million or 3 million in impressions.

So overall, uh very excited to see that in just a three-month time frame from the beginning of March to the end of May.

All right.

So last month we presented the full media plan for everything except arts and culture.

So we uh wanted to prioritize a few things in Eric's and present this to you this month uh to give you the plan for FY27 for arts and culture.

We want to look back at what our plan was last year.

We had a really successful year building on the foundation of promoting arts and culture to the local community and to our visitors.

We promoted 15 events across three different channels, driving awareness, attendance, and visitation to events and all of our evergreen attractions.

And while Carson City Lights didn't turn out as we had hoped, the engagement from our paid advertising confirmed that there's high demand for unique experiences that Eric continues to bring here year over year.

So we're just going to continue that formula that we built from that.

So it wasn't all in vain, but overall gave us a great pulse for what the appetite is for here in Carson City and what people are engaging with.

This is some example, these are some examples of the variety of ads we ran from carousel ads to reels to TikToks and display ads for our events and our Evergreen ads.

And some highlights from those were that our Evergreen ads performed incredibly well.

So on Meta alone, we drove over 7,000 landing page views and 200,000 impressions.

But overall, you can see from these stats here that some together, there's definitely an appetite for events for arts and culture here in Carson City.

We have a strategy of having priority events and then sub-events that we promote with our priority events having a larger budget.

So we tried this out last year.

Our first um event, I guess, is a summation of events for all things haunted Carson City.

So that includes the ghostwalks on the west side, the ghostwalks uh at the prison, the haunted house at the prison.

Um, they do Lone Mountain Cemetery tours and anything spooky that kind of comes up throughout September and October, we put into one ad and that Zach makes into a video and a carousel ad, and it performed amazingly.

And it's uh running usually for two months at a time, and we get crazy engagement.

So we're gonna continue that.

We're gonna promote the last murals of music for a while, and also the Father's Day powwow.

We felt like these were the events that really drove visitor traffic to Carson City, whereas our other sub-events from with our data fi data were mostly driving locals, which is great because that's how we want to build our events so that we have more and we keep them here.

So these priority events are gonna have a budget of 1,500 to $2,000 per event, and it's gonna be on meta and TikTok social media advertising with a variety of different ad types.

We'll be going 150 miles radius around Carson City and include our locals.

We'll have nine to ten priority other events.

We assume that something will pop up throughout the year.

We budgeted for 10.

These are the nine that we identified right now.

So that's the Plain Air Festival Motor Car Rally that is newer to the Nevada State Railroad Museum, which we're very excited about that niche audience generally draws pretty far out of Carson City just because rail fans will travel.

However, they have their own budget for events, so we're just kind of supporting on the on that end.

So we're not putting a lot of money towards that because they have their own.

We have the Silver State Art Festival, Mark Twain Days.

The BAC has taken over all of the advertising.

We are just coming in at a sponsorship side and just supporting with some additional social media.

We have Tamale Days, Cinco de Mayo, Nevada Pride, Taste of Downtown, and our 11 Am concert series.

So those events are all getting about 400 per event.

We'll be social media advertising just on Meta, not on TikTok on those, so that we can get the widest reach on one platform and not water it down.

And this will be a 75 mile radius, including but not limited to all of our local, our local towns surrounding us.

Our Evergreen content is where the majority of our budget's gonna be.

This is content that is always on throughout the year that's promoting our museums, Stuart Indian School, Cultural Center Museum, Kit Carson Trail, our mural walk, and any culinary experiences as well.

This is a full budget of 16,000 across the year.

This will be mostly on paid social.

We have some budget set aside for print opportunities if they come up for Edible Reno Tahoe.

We also have some other opportunities that usually pop up throughout the year.

So we just want to use edible as an example.

We have a little line item for some print, and that'll be static images, carousels, and vertical video.

And that also will be 150 miles around Carson City, including locals.

And lastly, we have 10,000 set aside for the Dust and Wonder Trail.

What that co-op opportunity looks like, or if we're promoting uh just the assets in Carson City is still being uh worked out through uh the Dust and Wonder Trail board, but we have set something aside uh for those opportunities, including focusing on the driven spike as well.

And lastly it's just a recap of everything that I just threw at you um with the percentage of the totals for each line item for a total of 35,000 which is uh what we had last year for Eric's budget as well so we remain flat promoting arts and culture but we've broken up in a little bit different uh different buckets this year and we feel like we've got a really strong um opportunity to continue to promote these arts and culture assets in Carson City I'm happy to take any questions if we have it any questions for Lydia one thing I would add is we just we learned pretty late in the game unfortunately about the steam up that took place over the July fourth weekend at the Nevada State Railroad Museum whether or not they're going to do this next year over 4th of July w remains to be seen obviously that would impact uh maybe what we do in the lead up to with our fiscal 27 budget itself because we've obviously be out there in the month of June so that's something we've got one extra event on the arts and culture side so hopefully there will be a decision made a little bit earlier about whether or not the event's gonna happen um so we can assist facilitate those guys over there because I was out there man the trains there were a lot of people on the trains right so they had three different engines going or three locomotives going and I just I love it you know when you have that many opportunities and the 2026 motor car rally is going to be really cool um with some very unique motor cars that are coming here for Labor Day weekend so we definitely want to have a seat at the table with that we've been communicating with Adam and the team over there how can we help you know for that particular event because that will bring uh rail fans rail enthusiasts I guess those would be motor car enthusiasts enthusiasts but that'll bring people again I do believe from around the world uh who will come just to see those motor cars out operating uh on the track so really really cool event coming for Labor Day weekend on that end of things so um great thank you Lydia if there are no further questions uh nine G uh future agenda items anything anybody wants okay thank you and with that uh I'll conclude my part with nine H, our next meeting right here in this building 4 p.m August 10th and with that I'll turn it back over to the chair thank you.

Thank you David next we will move on to item 10 CTA board comments announcements or requests for information.

Does anyone have any comments or I just want to thank you guys everybody's been so busy lately that it's been fun to watch I've attended a few of these events and everything just keeps over the last couple years expanding expanding expanding so it's fun to watch um appreciate all of you guys and everything you've done everything you continue to do.

Next we will move on to item eleven public comment hearing none we will adjourn.

Thank you everybody