Mountain View Downtown Committee Meeting - September 2, 2025
Okay.
Now I'm ready for a roll call.
Call to order 801.
All right.
Committee member Kavanaugh is absent.
Foreman.
Keith is absent.
Katz.
Here.
Lynn, I see is absent.
Malara.
Absent.
Is Modisal coming?
If she is, she's coming remote.
I haven't seen her yet.
Shake.
Here.
Vice Chair Baird.
Here.
And Chair of Casper Zach.
Here.
So one of the lenses.
Not here, right?
Oh, yeah.
I'm sorry.
That's right.
We have two lens in a row.
Right.
Sorry.
Slin.
So before we begin, I'm going to go off agenda for just a moment to announce that we now have a new economic vitality manager for the city of Mountain View.
And it is not about the searched R and Y and then right here.
There's no place like home.
Well, and they did.
I mean, I mean, I I talked to Amanda a couple times, and it was a robust um process, other outside applicants and stuff.
So then we got the best.
Yeah.
Yeah, exactly.
So congratulations.
Yeah, thank you.
Yeah, I'm thrilled to be staying here and taking the helm.
Big shoes to Phil from John Lang, but really thrilled about the momentum that we've all built working on our our economic vitality strategy and some of our major initiatives in the downtown.
So hopefully we'll be bringing on a staff member to replace me in my former position and we'll get fully staffed back up again.
So we'll just point out Amanda will just come in and watch us.
We'll see how where all the pieces land in terms of yeah, reallocating responsibilities.
But for now you're stuck with me, as I said to Mike.
Well, we are we are we are had to be stuck with you.
No, seriously, congratulations.
That's really good.
So very much.
Okay, back to the agenda.
Item number three is minutes approval.
Um, if uh somebody would like to make a motion, that would be awesome.
I move that we accept the minutes as published.
Okay, I think Peter got it first.
All right, it's been moved and seconded to approve the minutes.
Um paper say aye.
Aye.
Any opposed?
The minutes pass uh unanimously.
Uh number four, upcoming agenda items.
Amanda, do you want to speak to this?
Yeah, um, I do have an upcoming agenda item just to note.
Um, we recently was made aware of our council policy around committee member absences and what qualifies as an excused or unexcused absence.
So I'll bring that next month just sort of a refresher.
Um, I think we've been operating under a different understanding, and so just to make sure we all have the same information, I'll bring that with me next month.
Um, and then we do have a number of things that are on the current uh future agenda items list, but other things to note.
Um, you know, we're still continuing to work on our economic vitality strategy.
We have a council work plan item around vacancy, so um I imagine that work will come here.
Um we're working on a revolving loan program, which will come um I'll be bringing to the committee, and then we are in the process of um rolling out uh some of our implementation of our downtown parking strategy.
So there's a lot of stuff that's sort of in the hopper working its way to you all um in addition to some of the other items we have listed here.
Amanda, can I uh just ask one question?
You mentioned uh re-looking at our policy for the absences and things like that.
We'd be reaching out individually to the folks who weren't here.
Oh yeah, otherwise they won't be yes, absolutely.
I'll I'll I'll follow up um next month.
Whoever's not here, I'll make sure that message gets out.
Yeah, thank you.
Yeah, good call, Peter.
Any any other questions or any items that any members would like to see um for a future agenda that aren't already on this list?
Yeah, well, speaking as uh okay, we never have never mind.
We have historical markers.
Um I would just like to expand that to more historical features as well as just a marker.
Okay, seeing none, we'll move on.
Well, sorry, Janelle.
Okay, I think that's a lot of community members mentioned about they they'll come to downtown, but they had a problem where we'd bring the parents, more elderly, we can bring them all the way to the intersection, but going back and forth.
They have a problem.
That's why they don't come in because they just can't take them to the different blocks if they want to walk to that.
So it comes back to that.
Remember, I mentioned earlier.
We get we should have a have to have a rich shall or something running back and forth.
You're just okay, just mobility generally.
Mobility or some some kind of means.
So would be I don't know how to add it.
Like when we discuss it.
Are you talking about specifically on the pet mall?
Like ability to cross and cross the ped mall, like mid-brock the mid block crossings aren't in aren't sufficient for no, yeah, but I mean they they can't they can't park right there and then.
Yeah, the walk, yeah, it's not yeah, not like handicapped access or anything like that.
So it's still in the and also the handicap access is not all the way down there, right at the at the entrance of these are obviously well come from there.
Well, I think all the corners are yeah, because it mentions it that's why they they don't come, they don't bring the sort of like so downtown mobility, sort of something.
No, nice, yeah.
Okay, okay, you know, great on the last one.
All right.
Thanks.
You're welcome.
Next item on the agenda, item number five is oral communications from the public.
This portion of the meeting is for reserved for people wishing to address the committee on any matter not on today's agenda.
Speakers are limited to three minutes, and state law prohibits the committee from acting on non-agendized items.
Uh, don't see any members of the public in the physical audience, and guessing there is nobody online.
Nobody online, all right.
Um then we will close oral communications from the public and move on to item number six, unfinished business 6.1 downtown development update.
So, how much has happened over the summer?
Morning, everyone.
Um, associate planner.
Um, so just to give you guys the downtown development update for since the break um since May.
Um, not much has really changed, as um as I'm sure you guys have seen.
Um, nothing really new has been approved.
However, um the only few uh new permits that have come in that review are um for number item number 20, which we're one in five catho street.
Um that's just for minor facade modification to the storefront windows.
Um that's the hummus um location, so uh proposal for just some new modifications there, and then um similarly also at number 22, which is uh 682 Villa Street.
Um just some minor facade modifications to an existing um commercial building that's off of uh Villa Street.
Um just uh kind of like a refresh for that one, um, for some material changes and um some new window openings for that building.
Um aside from that, um nothing much has changed, but I'm happy to answer any questions they have.
Yes, my usual question about the um I think the condos next to the post office.
Oh I was just gonna ask about that.
The PGE permit.
Yeah, the PTE permit.
Um, it looks like I think a little bit of construction fence came down or something's different, but it doesn't look any better as far as movements.
Any updates on that?
Yeah, um, I'm not aware of anything um new or any kind of updates on that.
Um I can definitely get in touch with the project planner to see what your current status is.
I'm aware that um I think the close to being finished.
Um, but again, that was kind of what I mentioned last time.
Um, but like I mentioned again, um that one did have some difficulties about like utilities and getting those um all um organized for the correct inspection.
So that I'm not aware of anything else, um, but I'll get in touch with the uh project planner and I can um try to.
Yeah, he could provide us an update because that has been so long.
Yeah, yeah, absolutely.
And I'm sure the owner would like to be.
Unfortunately, we have no control over PG and I know I worked on a couple jobs like that.
Okay.
And then for once it wants uh once it's biased, we're just item numbers, I think uh number 12.
It's waiting on the stand tool on the yeah, so um the last I heard um from a project planner about regarding that item is uh there's been some turnover in who the um project applicant was.
Um, so there's a possibility that um that may not move forward, but all uh that's just the last update we had was that there was been some turnover on the applicant team side.
So um there's a little uncertainty on you know how they'll proceed, but uh nonetheless um with our most recent update of the um downtown precise plan um restaurant uses are permitted use.
So um if a new applicant does come in or the um new applicant that purchased um the property does come in, um they'll have more uh streamlined approach to getting some sort of um use or restaurant into that space if that's what they desire.
It's not necessarily new development, but um any word on the China delight building million dollars listing.
Yeah, last I heard there were a number of interested buyers, but um I I don't know how those negotiations are progressing, yeah.
And they finance it for them.
I mean, I I was also talking to Ellis that the that the um Robert Green hotel project still is a live project.
Yeah, yeah, I think we're still working on financing and all of that stuff.
Yeah, I think technically it's still on a live project where uh I think um city staff has had communications with them, but that's as far as I'm aware.
I understood that the city is actually now actually quite a bit more interested in it because it actually could generate revenue for downtown.
Oh yeah, absolutely.
So, yeah, so great.
Um, I I want to put a plug-in for the downtown digest.
I thought putting the pictures of the completed um where the uh cleaning well, no, no, no, no.
Where where the grant has been uh used um on the awnings was really very clever and very nice.
I mean it's cool.
It's like oh look, that's really neat.
Yeah, and again, the extra kind of like pump to those businesses I thought was really really cool.
Um, and I'm just curious so kudos.
Um and then I was thinking, um, has anything happened with Ava's?
For facade, yeah.
I think we're still talking with them, uh, but I I don't know.
I'll I don't know the status.
I'll have to look into it.
Okay.
Yeah.
Kirsten's out of town right now.
She runs that program.
Any other questions?
Um on the downtown development.
All right.
Thanks very much.
Thank you all.
All right.
Um, public input.
Still on Sandy Scan online.
Okay.
So close public input.
Oh, wait, I'm sorry.
Um we have one more uh thing up, Julie.
Actually, one on our time, bringing her to the panel.
Oh okay, before we move on.
Uh hiana.
Morning.
This is uh Diana Pontcholi.
I am the project planner for the Hulk Street Project, um, which is the night unit condo building.
And just to report back that city has been trying to uh reach out to the applicant and the developer to see where they're stuck.
We are equally anxious.
We haven't heard back from the developer.
So actually, the ball is really in the developer's court to kind of give us more updates on it.
Great.
Thanks, Diana.
Anything else?
No, that's it.
Thanks.
Thank you.
Now we will move on to 6.2 Castro Street update.
I'm guessing that is the economic vitality management.
Indeed.
Okay.
Actually, just adding one more update that I forgot to sell.
Okay.
Oh, right.
All right.
I have a number of updates for you all, some of which are in the downtown digest, which you have, but um wanted to wanted to note that uh the decorative street treatment um has been was power washed.
Um, couple of things about this.
One, uh I think we were all really surprised by how fast it got dirty.
Um it was like seemingly overnight after it had been installed.
So that is something city staff is aware of that we're looking at.
Um we are asking the downtown businesses to you know keep us posted if there's any activity that's happening down there that might be impacting the street.
There seemed like a lot of like oil-based stains, and so not sure what that is.
Um, but one of the challenges we have just in terms of our um restrictions around you know uh how we can clean is we can power wash with hot water, but we can't use cleaning agents because it runs into the exactly.
So um, yeah, that the team is aware of this, is working hard to keep it looking clean, but you can see, I mean, even just the power washing they were able to do was significant in terms of it.
Um, so we are staff's working on ensuring regular cleanings for those.
Uh, we are going to power wash right after art and wine because we it'll be uh it'll be a har a high foot traffic event.
So there will be power washing that's already scheduled for that.
Um but yes, this is one of the the big things that we have is you know keeping to keeping downtown looking looking fresh and clean.
Um, as is detailed in the downtown digest.
Might just go grab one.
Uh there are regular cleanings that happen of the sidewalks and the paseos, so all that's already built in.
Um, and I'm currently working on getting regularly scheduled cleanings of the garages.
So I'm in yeah, I'm in the process right now of working with the contractor to get those scheduled, and I'm prioritizing um, excuse me.
I'm prioritizing the staircases because they seem to be in most need, and then uh just looking at parking data and our budget prioritizing the power washing of the first couple floors.
We're just not seeing as much use of the upper floors, and since I have limited funds, I really want to prioritize and focus on the higher traffic, higher use sections of the garages.
Also, the garages is some of these are used more on this end than other ones.
So I I can tell you I walked every single staircase and smelled and excited and prioritized based on necessity.
So I'm very aware, yeah.
Um I really have noticed, um, I think it's the first or the second block on there are a lot of cigarette bats um in the alley and around the market structure, and there's a couple of restaurants where they're the employees sit back and on their breaks and sit on the steps and smoke cigarettes and don't forget the cigarette butts and they're really involved.
So I don't know if somebody else could maybe talk to the restaurant and suggest they have an employees clean up after themselves.
But that all goes into the storm grains where we were.
All right, moving on.
Oh, garage cleaning.
I talked about this.
Okay, so that that's in the process of happening.
I will keep you all posted on that.
Um, just a reminder, we're in the final stretch of concerts on the plaza um coming up just this week.
We've got uh the peelers coming.
So just a reminder that that's still going on for I think there's one last one there's one the first week in October.
So more coming on that.
As we know, oh before you move on from that.
I was just curious.
Um I don't often get downtown for that.
Do we do any sort of surveying to see like where people are from within the community?
They come down.
I mean, I gather if you live in old mountain view or the Swan neighborhood, it's pretty easy.
But you know, if you live like over in Jamelo neighborhood or up in Questa Park or stuff like that, or Waverly Park, you know, you can't just walk over and you know, for music.
And so then so I might be interesting to find out, you know, where people are coming from in town to that.
And if it turned out that it really is a downtown sort of base crowd, what could we do to make it easier for more of the community to engage in that?
Can I say something one?
So I I go to both of those.
I noticed that concert on the plaza, and a lot they're coming from other cities also, you know, a lot of people, but 300 people at one time.
But the music on Castro, they're pretty much local people who come in there, and I see very few people coming from the other part of the city.
But th those are what attended, you know.
I mean, and I mean they're well attended, but you know, it's like you know, uh, you know, is it is the geography, you know, exactly.
And people on the uh I mean, community members are vigilant.
They sit down there, one of the members comes in and he watches how many people ride the bike or how many people walk the bikes and all that and down the city and city put a sign on there, you know, things like that.
So yeah.
Um, but to answer your question if any like official surveying is done of attendees, I don't know.
Yeah, I'd have to ask our community services department if it might be.
It might be interesting just to see if they they have a sense.
Because it, you know, it really should be, you know, try and get you know, yeah, open it up to more of the community rather than just the people who can you know walk a couple blocks and be there.
I I don't know what the answer is, but you know, whether it's more publication of the shuttle or you know, the you know, things like that to get more people downtown or that sort of stuff.
I don't know.
But we can even put a little sandwich board up in front of the library, um, you know, concert tonight or concert Friday night or whatever.
So a lot of people go to the library, but they probably go.
But we get an email from Chamber, is it right about the event of San Antonio and all that we so we can put it?
But they support that.
This is city.
So yeah.
So the village San Antonio pays for that ad to go out.
Can I I mean I know the music on Castro is sort of more passive, it's not as well attended, but do we, you know, in terms of music, the music that happens, the concerts on the plaza, do we feel like we need more attendees?
Is that our goal to get more attendees or just we're just curious to learn more about that?
Well, I mean, one I'm curious, but I'm really curious if segments of our community aren't participating and why, you know, is it is it a mobility thing, is it's like uh I'm just not interested, or you know, um because I mean it's a community asset, but is it really only being used by people in Mountain View that live within walking distance of the plaza?
Yeah, yeah, I haven't been in a while, but my understanding is it's packed, so I don't know that we want more people coming.
Nice packed.
You won't get your lawn chair there.
Yeah, that's my understanding.
But um, but yeah, I can certainly ask everyone.
I guess this is a general point, you know, to be able to say, you know, it's like, well, okay.
Yeah, yeah, no, it would be interesting because it changes who uh are the musicians, you know.
There's different cows.
The artist matters.
Yeah.
Right.
Yeah, no, I mean, and I get all of that, but you know, it's a bit but if if the data were to come in over a couple of shows, that 80% of the people live within the central core of the you know, central business district.
That would be interesting information.
Um, that that says something that we're not serving the entire community or the entire community isn't taking advantage of this benefit for whatever reason or not.
So yeah, I mean, I do think at some point we're gonna want to do some surveying of just downtown users in general.
Um, yeah, I'm I'm not sure when we'll have capacity to do that, but I do think it would be interesting to connect with people who are downtown who are coming to events and try and get a bigger picture of who's using our downtown and what some of the barriers might be.
Um okay.
Peter, you wanna.
Party party party.
There's a party.
And if you haven't volunteered yet, please do.
Um, yeah.
So it is this weekend, the Art Mine Festival.
Um, we have I I I kind of like to say we've built the roller coaster, it's almost time to get on and ride.
Um, we've got a few minor things here and there that we've got to take care of, but uh all in all, um, things are on track.
Um, one thing that I do want to let people know is that we do have a new attraction, if you will.
Um, that is going to be the wine experience.
Um, a lot of people have said, you know, we like the wines that you serve in the booths, but we want to not just glug our nine ounces, we want to sip, we want to taste, we want, you know, wine tasting experience.
And so we've actually got uh 12 local wineries to uh be a part of this.
We're gonna set up separate tables where you can sit and for $55 to your heart's content.
You can sit there and sip those little glasses.
Um, and uh we'll also have a charcuterie board and some other things you can get there.
And so we're really looking for that to be something new and exciting for people to to uh who care about quality rather than quantity.
You'll make me start drinking though, huh?
You'll make me start drinking finally, huh?
No, you go for the charcuterie plate.
We thought about you.
Um we actually are adding non-alcoholic beer also to our um our selection of things.
Um, so you know, as as everyone knows, it it's different every year because you know, not the exact same 413 booths come.
Um, you know, vendors, we have stiff ones.
We have we like to make sure that we have ones that people really, really love and introduce some new ones too.
Same thing with the music.
Um so really should be an exciting time.
And uh we hope you all make it.
So, Peter, uh I was trying to volunteer, but look like um when I went online two days ago, almost all the volunteer positions have been filled.
If you want to volunteer, I'm certain we will find a place.
I just tried to hot sun, like I did three years ago and baked.
Well, good news is today is going to be hotter than it is going to be next this weekend.
All right.
Well, we'll let you connect offline and get find Pam at a nice shady spot to volunteer.
Um, but just you know, a note, I you know, I think Peter, your website is saying I mean we're expecting almost 200,000 people coming downtown, which is just a huge opportunity for getting people to Mountain View.
Just anecdotally, my parents went uh their first time in downtown Mountain View.
They came last year to Art and Wine, and since then my mom is just like, I love downtown, I want to be downtown.
So it was a really wonderful introduction and it creates a sort of a lasting impression on people.
So thank you uh to the chamber for putting on the event.
Let's just keep the ribbon clean until this weekend.
I'll be out there with my toothbrush.
Just wanted to add the friends I uh uh had the other day.
They came by at the downtown.
They were just amazed, you know, because they were from here 30 years ago.
Just couldn't believe it.
What we had done.
Really appreciate it, enjoyed it.
But I mentioned that about the chairs and things missing already.
Uh and then the cornholes uh boards are gone too.
Yeah, I'll have to look into that.
We've got some community.
I think it may be preemptive to art wine because we have to pull all of that out there for the booths.
Um so it may be that it's we're just doing it in phases, but I'll confirm that things haven't disappeared for good.
Yeah, I mean, I do know that you know the entire street is gonna be, you know, scrubbed of their stuff.
That you know, the the fences with the tables inside that will remain, of course, because those are those belong to the restaurant stuff.
Almost everything else, except for the ping pong table, which weighs, you know, five thousand pounds.
Um, and the connect four, you know, the things that are made out of concrete are not going to move, but everything else, the chairs and all that.
And last year I think the city did it in stages too.
I think some things were gone by Monday, some things were gone by Tuesday, etc.
So I would I I just would not take anything at face value that you see on the streets right now, you know.
It's all it's all.
But I but I appreciate that.
And I did get a someone reached out via ask MB and said, where is all the chairs?
So people are paying attention, which is good.
When was the last time?
Our line was the first weekend in September.
Oh, it's been a while.
It's been about 10 years.
Oh, yeah.
Is it usually?
Well, it's always it's always the second, it's always the weekend after Labor Day, but Labor Day hasn't been on the first in a long time.
Right.
Okay, okay.
Yes, it could be like every seven years, but then you throw in the leap years and the cycle gets sort of crazy.
So um, okay.
Um there's more to come.
I can my PowerPoint just crashed.
So keep chatting amongst yourselves for one second.
Well, this morning when I walked down Camp Street, one of the um city workers was oh, this is for real.
You're not just no, no, no.
This is a true story this morning.
So, any case, when I was walking from the train station this morning, there was a city workers watering the baskets and the beauty of the baskets.
I people walk by and they don't pay any attention to them, and you look up and you go, Oh my gosh, look at there's almost stuff in the baskets.
And I know it takes work to maintain that because we live in a dry climate in the sound.
But they really yeah, thank you for that note, Pamela.
I know uh um they're working hard to keep them alive and then swap them out as they're you know coming going through their cycle of living.
So thank you for that note.
All right, we're back up and ready to roll.
Um Oktoberfest, another Peter item.
Yeah.
Still happening.
Still happening, yeah.
And uh again, I think that we are very close to having you know all the pieces in place for this one as well.
Um, we're really pleased to have it moved down the street so that we can have more booths and more activity, um, but also have it a little bit more open.
Um, a lot of people were saying that having it kind of in the back alley and stuff over on Villa Street was a little bit constraining.
So um we are trying to take the best that uh, you know, the best of what happened last time and repeat it um a few blocks away.
And and Stein's actually, you know, donated a lot of things too.
So we actually have the boots and and other you know signature pieces that uh were there from Oktoberfest.
Where is it at this soon?
It's gonna be right outside of uh the chamber doors um in the in the big park empty parking lot where the Wells Fargo building used to be, and then also that block of Castro Street is going to be closed off.
Yeah, until such time as um sobrano decides, another year, one of the um anyway.
So uh so um we all we are taking volunteers for that event, and those will be in the shade, Pam.
Um, they have the added to those volunteers like almost everything is sold as filled.
They're filling up.
They aren't sold out.
That is the phrase I will continue to use.
Not according to when I looked at it yesterday.
Uh, there's like two slots open.
All right, you two are two are not out after the week.
Okay, well lots of good events happening downtown.
Big big shout out to the chamber for making this happen.
All right, moving along.
Um I wanted to come to you with our final design for the wayfinding project.
This is pedestrian only wayfinding.
There are three different sign types, so we'll have these directional signage, the sign here, the ones up atop.
Um, and they will be pointing to different, you know, um different destinations and points of interest in the downtown, you know, the library, the chamber of commerce building, uh, city hall, performing arts center, police station, and such.
And then below each of the directional signs will be a plan map.
So that's the sign there in the middle.
That was uh actually have a five-minute walking radius.
You can see really how walkable our downtown really is, and it'll give you a you are here little bubble, um, and then sort of identify some of the the key features in in downtown and in terms of where things are in relation to you.
And then we are adding parking identifiers.
So um each of the garages and parking lots actually do have numbers, um, and so in an attempt to help people to navigate to back to their um back to their cars, we're going to be adding these little brightly colored signs, and they have these really cute little phrases to help you remember.
So if you're in parking lot two, the little phrase underneath the sign says it takes two to tango.
So you're remembering, like, you know, um, so each of the ones will have those in the garages.
And then, you know, so you'll remember, okay, I'm in garage number two, and then if you look at the plan map, that'll tell you exactly where that is.
Um, so all of those kind of that's the system of signage, and we have the signs, which are really kind of unique.
Um, just as a note, you can see, you know, you've got the sign themselves and then the blades.
So the actual signs represent different parts of Mountain View's history, and thank you to Pamela for weighing in.
Um, but you can see the apricots, which harken back to our agricultural history, technology and aviation, and then your voice is coming from outside here.
Yeah.
Oh, that happened the other day.
All right, hold on.
Voice lit.
I think they're testing the PA system or something.
I think they are.
Yeah, that's fine.
They're in the chamber.
Yeah.
Okay.
They plugged in this room just a moment ago.
It's kind of okay.
Uh, and then you can see the egrets and the owls uh representing some of our our natural um environment.
So who's the artist on these?
These are really cool.
They're cool.
So we hired a professional sign designer, uh, men design.
We've been working with them.
We did a competitive RFP process to um to work with Jeremy and his team.
And so we are just about ready to go out to a construction bidding process to have these manufactured, and we're hoping by the end of the year, early next year, to have these signs in the downtown.
So it's gonna be very cool.
Um, and like I said, you know, I'm sure for those of you that have traveled to other downtowns, you there's traditional signage, and then there's going to be mountain view signage, which is going to be really unique and special.
Yeah, Peter.
So a couple things.
First of all, very cool.
I really love this.
Um, it is is this person a local artist?
Uh no, this is um, he's he's a uh like a he's he designed signs, that's what his business does.
So he's he's up in San Francisco, so local-ish, local-ish, yeah.
I just I love giving cred to local people, you know, and we might even do it something well, you know, local artist, blah blah created, but anyway.
Um, first of all, one of the things that we talked about with wayfinding was also kind of stepping into the future a little bit, and so it's nice to have different things there.
But if we could have a QR code or something like that that went to, you know, a real live map so you could see where the individual businesses were and things like that, and of course, that's all updated because it's all online.
That could be really, really cool.
And so I couldn't tell from the drawing there if there was a QR sign on there, but yeah, I I think that'd be easy to add and really really beneficial for the businesses because there's no way you're gonna list all the businesses on the upper sign, right?
So our hope was to put to use the digital directories for those, and we talked about a QR code.
Um, I just we just don't have the capacity to maintain a website with a QR code right now, and so it's not something that's included on the signs, but I agree.
We talked a lot about it.
Well, it's a chamber might be able to do something about that.
Um, well, let's work together on that because I think that that has some because we're always, you know, we're always comparing it out to you and I'll do it.
And to keep that current, I think it'd be really, really cool.
Okay, well, let's chat.
Okay, yeah.
So and then the parking and identifier, I love it because I've seen so many people say where do they park?
Where do they park?
But would that flower would be on the wayfinding sign also say what is number two?
So this is just signage in the parking garages.
We are looking at a separate sign that'll be for because this is number two, yeah.
Yeah.
Well, so the the the number two will be on these little signs here.
It'll show so as a pedestrian you can find it, but uh from a vehicle, this is just signs for pedestrians.
We are looking as part of the parking implementation strategy that we're working on to look at um vehicular wayfinding.
So that's a whole other system, which will be much bigger signs, and um in more locations.
But yeah, it's it's a good point.
That's one of the things that we're seeing as we've started looking at some of our parking data is people are parking, like there are a couple of parking lots that are really impacted, and people don't seem to know that there's tons of parking, just you know, mere seconds away.
So how like how many of these are you putting in the parking garage?
So it's like right next to where they walk out.
Is it kind of being columns throughout?
Yeah, I think they'll be they will be where people walk out so they can catch them.
Um I can't remember how many per garage or or parking lot we've had.
Some of the parking lots, so they have light poles in them, so there'll be probably four, one on each side of uh of a light pole uh of two light poles in the parking lots.
I can't remember in the garages how many were story holes, yeah.
But yeah, they'll be sort of at like points of entry and exit, yeah.
I feel like you know, when you go to like an airport parking lot, you're like I'm a four.
You like you want to be able to look immediately where you're at.
Know where you are.
Yeah, take a picture of it.
Yeah, yeah.
Um, one other question was that we've been talking about repurposing the bus shelters.
Will one of these like blown-up signs maybe go in one of the bus shelters, or we put it on a side of the belt shell.
I mean, it seems to me that's a logical place for people to see.
The goal is to get rid of the bus shelters.
We don't currently have budget for it, so we're working towards how we can budget that in um so we can get rid of take them out completely, yeah.
Yeah, okay.
Um another project I'm working on uh is our strategic communications project.
So the map, I I believe all of you have seen this map before, but I'll just sort of note it's sort of our internal map that we pulled out um that talks about all the construction projects that are going to be potentially happening in the next some odd years, um, with both private development, public projects, and so when this first came out a couple years ago, we went, oh my, that's gonna be a lot going on.
Um, and I'm happy to send a PDF to you of all of this.
This was part of the off agenda memo that went to council just uh a couple months ago.
But anyway, the more the really what this is hoping to exemplify is that there is a lot that's going to be happening in the downtown in the next couple of years, and there's going to be a lot of construction, which is great because we're seeing investment and um improvements being brought to downtown, but it can um it also means that there are potential impacts to foot traffic to businesses.
So, as part of this, uh the city has hired uh Miller Maxfield, which is a communications uh NPR company, and they're going to be helping us to develop a toolkit, both for the city with our projects and how we communicate out, but also on the private development side, um, and uh and to support businesses.
Um, so we can effectively communicate, we can work on brand, you know, some branding elements.
So instead of a sign that just says, you know, parking lot closed, it says, welcome to downtown.
Like there's parking just down the street.
Like, how can we soften soften messages to ensure people have a really positive experience?
So some of our objectives for their work is one to raise awareness for project timelines so people know when work is happening, what potential impacts there might be.
Um, we do want to mitigate impacts to the businesses and visitors, so having communication strategies so businesses are in the loop to potential visitors are in the loop.
Um, we do want to build some excitement for some of our long-term projects.
There's some really cool stuff that's going to be coming to downtown.
There's projects and uh redevelopment happening already that's really exciting.
Um, and then we also want to be promoting downtown just in general.
So, you know, as we're talking about the projects that are taking place downtown, um, you know, come downtown now.
There's great stuff happening right now.
So I'll be bringing some more updates, but I just wanted to tee this up to you for you all.
We're just at the very beginning stages of this work.
Yeah, Peter.
Again, exciting stuff, and I'm really glad to see the communication.
I'm glad to see the excitement behind it.
One of the things that we've talked about is when the green fences go up, and they inevitably will.
Um, are we talking to anybody about artwork?
Are we talking, you know, whether it's public art, whether it's um old photos of the neighborhoods and things like that.
We're we thinking about some things to really, you know, not make it a big green, ugly fence?
Yeah, and we've asked them to design to put together some graphics.
Um, it's just the easiest, cheapest way since we have them under contract to have them design something.
Um, but we are hoping to put together like a couple of options, so private developers could pick and um and for city projects we can put stuff up but yeah construction fencing is one of the deliverables I've listed out.
Yeah.
It will definitely remain an optional item uh in terms of the private development we will strongly encourage them.
But I'll just not considered a community benefit if they put a nice fence up no.
Yeah but we are like Paris or Rome where you see the whole new building printed on the and it can be really expensive.
So we're also looking at taking a panel approach so maybe it's not the entire fence but there are little like panels of fencing you know we want to make it as feasible as possible.
Again I I think that if if we can get the developers in conversation to see that this is an opportunity rather than a cost you know this is an investment in in our local uh areas and things like that that's that's more the the direction of the conversation I think that will be more positive.
Yeah well it will reflect positively on the developer and right walk by and go oh well this is really cool and who's the project oh yeah so I think we thought about this yes we thought about us that's yeah so I think what we're doing is we're we are preparing everything that we can bring to the table uh in terms of preparing for it um and have conversations with the developers if they have to think about our developers that's yeah exactly so more to come on this I'm hoping to bring some of the graphics to the committee for um input so anyway just team this up um just noting that the downtown the new downtown I just went out on Friday our copies are just over there electronic copies are online you want to take a stack for your family and friends just let me know you do have a stack for the chamber I'll bring in one vibe yep I've got a couple things I've got a pile of things to bring to you thank you um okay oh oh and I'm missing one update hold on well I'll let Diana do her update and then I'm missing it's gonna say Jamie I'll have to get in there okay and I'll hand it off to Diana for thank you Jamie again Diana Pontroli principal planner and project manager for the downtown precise plan update um so I was listening to the earlier conversation on what happened during June.
So what we did is we actually prepped for a lot of community outreach on this precise plan update project.
August was a really busy month for us um following up on all the individual stakeholder meetings we did with the neighborhood association and different groups we met with a lot of you as part of that between January to June this year and in August we actually hosted a lot of community outreach events um we tabled at the former market talked to more than 200 people we uh came out at the national night out this is Jamil's picture from the national night out um we had a lot of people we talked to at national night out as well and this was all in preparation of inviting people providing information for them to come and join us at the community workshop that was our first community workshop.
I don't remember when was the last time we actually did citywide noticing for a planning policy project but in this case for our community workshop we actually sent out mailers to every residence in the city considering the importance of downtown as everybody's downtown in the city um in addition to that we also reached out to people through various means like the online interested parties list we asked chamber to help us out to inform the chamber members sent out um messages to uh and emails to business community for them to come and attend this was uh this the picture on the right is from our community workshop we're very glad it was very well attended.
We had around 84 people uh in the community who actually came out.
Uh a couple of our uh downtown committee members were there.
So thank you for attending.
And the focus was uh in line with you know the outreach that we've been doing so far trying to understand the assets opportunities, um the strengths and then vision and goals uh that people have for the future of downtown.
So this was the first uh community outreach meeting that we had.
I mean the community workshop that we had, and we'll have more in the future, but where this is going is, you know, right now the um the project team is synthesizing the information that we have received through various stakeholder meetings and the community workshop.
And we will be coming to the planning commission and city council later this year.
Uh planning commission.
I know it's tentatively scheduled for October 15th.
That'll be more like a study session or a new business item where we'll be presenting the information that we have gathered so far, some of the themes that have come out and get some more directions from them as well.
Uh when I was doing the public engagement on the community workshop, I heard a lot from people who reached out and said I can make it to an in-person meeting.
So following that, we have also um put together a survey with similar questions that we asked at the community workshop.
And that survey is active right now.
It's on on the project web page, and it's available in English, Spanish, and Chinese.
So, trying to get even more input from people before we go back to our decision makers.
What's the deadline of the survey?
I think it is September 18th.
So yeah, we've been busy on that one project for sure.
All right.
And then my final update just around downtown.
Um, I it's in the downtown digest, but the lot 12 affordable housing project um did receive its sort of uh round of funding from the state.
And so this project will be moving forward, which is really exciting.
So that project will be happening as the crow flies, right?
Just uh just down the street here from City Hall.
Um and we're expecting construction staging and work to start early 2026, so late January, early February.
Um, they're gonna start blocking off that parking and and start working towards that project.
So um this is one of the projects on our strategic communications list um that we're gonna be working with the developer on how they're communicating out and making sure the businesses and visitors are in the loop.
So I I have not been to the farmers market in a long time, but lot 12 was used to, I don't know if it still is the alternative um site for the farmers market during game weekends.
Uh what's the uh they have um I'm bringing an item to council not next week, the weekend uh no next week uh for approval for them to use it throughout the fall, and then uh they've got a potential game in January.
Um, and so they're planning to use that.
And then I'm in pretty much weekly conversations with the farmers market working on an alternative site.
So we're I'm working to figure out where they're going when that when that options or is this still just like there's a couple of options.
Um yeah, we're looking at other par other parking lots in the downtown, other streets.
Part of our challenges are in from the farmers market perspective, some of the streets are more narrow than they would like.
So it doesn't work for their layout where they have trucks and then booths.
Um and some of our parking garages, just the shape of them, you know, they've got they kind of have to model out how they can get all the roads and where the flow of traffic is.
So um we just haven't found an alternative site.
So we're looking at we're looking at ways to kind of maybe combine areas and streets, closures, and um, so we have a lot of options we're looking at.
None of them are perfect, um, but we're, you know, because it's their alternative site, we're hopeful that it could be good enough as a, you know, as a um alternative location when they're not able to be yet there at the um, how many games per year?
Um, last year it was eight, this year it's six.
Yeah, so it's not a ton of unless they make the playoffs, and then it's very important.
Maybe we're gonna do the alternative site.
Exactly.
That's still pretty significant, I suppose.
And does that include Super Bowl?
Um so this year, Super Bowl is, yeah, we'll obviously we'll be here um February 12th or so.
So is that one of the six?
Um it is not because uh we the developer doesn't did hasn't been able to commit yet to uh the site being available.
So they're they're still the since funding just came through, they're pulling all their pieces together.
So we'll know more um from them as we get closer.
Yeah.
So are you only looking at then just for the replacement game days and not like a longer term solution if there's a parking garage?
For now, that one, yeah.
Right.
Yeah, exactly.
Okay, yeah.
No, I have a comment on a different item.
Okay, I would just report back.
Okay.
Um, so last report out from Diana, and then we can close out this update.
Yeah, to Peter's question on uh if the artist for the way finding signage was local artists.
Um, so Jeremy Mende from the Menday um that's the company that we hired.
He used to be a mountain view resident.
He's not anymore.
Yeah, it called part of the reason I asked this, and that's a great goal of is that um, you know, the Mountain View Voice is always looking for stories.
And so if you have a bio or something like that, you could send us, we can talk to the voice about maybe getting something in there.
Oh okay.
Yeah, unveiling these streets lines made by local artists.
I mean, that's always always looking for a story.
Exactly.
Yeah, let's maybe coordinate when they get when they're in and we can start getting some publicity for it.
That would be great.
So there's one comment here about the castro street.
I've noticed that graffiti is just done way down.
We don't see definitely TV.
I know.
No, no, I just want to make sure that it's just keep it that way.
And another one is the bus shelter which you brought up, and you say that we remove it.
Probably we could put the bike racks there on the things that we're looking at.
Yeah, it's replacing them with bike racks in the interim.
Yeah.
Great.
Okay.
Um see no members of the public, um, nobody else online.
Uh yes, there is no one online.
Okay, so we will close out item 6.2 and move on to item seven, new business and the downtown business improvement area, 7.1.
All right, that's my item as well.
So, um, you have your report in the in your packet, um, as well as a map of the business improvement areas.
Um, but just a little bit of background.
Uh so we have two business improvement areas or BIAs, and you can see the map there.
Um, the map, the portion in red is BIA one, and then the light blue is BIA two, so two assessments um that are kind of layered on top of each other.
Um, the first business improvement area was established back in the 80s, as you can see.
Um, and more or less um it's more or less the precise plan area, it's sort of it's pretty close to to following what the precise plan is.
And the formula is based on the type of business, and then it was determined that actually, you know, the businesses along Castor Street and kind of those first three blocks really get a lot of the benefit of the district.
And so it was uh determined back in the early 90s to create an additional business improvement assessment for those businesses that are getting a lot of the benefit to be assessed, sort of to have an additional assessment.
Um, and so you can see those areas in blue there, and they're based on the type, the type of business, the size, and the location.
So um again, BIA one, you know.
So it's specifically is it restaurant?
Is it retail?
Is it you know professional VIA2?
Again, the type of business, but then looking at the square footage.
And just so you have a sense of how much is assessed.
I just did a quote some rough numbers.
So the minimum that a business is gonna get assessed is $500, and the maximum that any business gets with the combined fees is $375 a year.
The average business is paying about 176 for a year's worth of business improvement benefits.
So quite quite low.
Um, but you can see the projected revenues uh for 2026.
And um I just a note.
So uh the funds go to the business improvement uh business, no downtown business association, which is run by the chamber, and the the funds are used for marketing, um, events, promotion of the downtown, and I'll let Peter speak a little bit more of that in just a second.
But just to close this out.
So are the next steps following a vote here from the downtown committee to move forward with this.
And then it'll come back October 28th for the final approval and the levying of the assessments.
And then those funds will be allocated to the chamber.
So I'll pause there and see, Peter, do you want to?
Just before you go, I'll just note the adjusted for inflation, $38,000 in 1983 would be worth 123,000 today.
So is the 23rd confirmed by the way?
To go to council.
Can you send us a reminder on that?
So we we've had discussions on the BIA before among this group here.
Some who are new to the group, I'll just uh give the readers' digest version, which is that this is um it's actually a it's something sponsored by the state where you have to apply for it.
You have to have certain rules and restrictions that you um can do, and it and um there are different kinds of improvement districts.
There are um tourist business districts, there are food business district, you name it.
There's probably a business district for it.
The idea is kind of like homeowners' dues.
So a business pays into it so that they can get the benefits, and the benefits for this particular kind of business improvement district is really supposed to be marketing and really strictly marketing.
And yet, because they are the business downtown business association is affiliated so strong with the chamber, we throw more into it.
Um, we do advocacy on behalf of downtown and other things.
And in any event, as you might guess, $50,000 is better than last year, which was $47,000 last year.
It was $45,000 the year before.
So I like the trend in that more businesses are paying in, but it's still very, very hard from an economic standpoint to validate all the things that we do with that price tag on it.
And so we've had a number of conversations, partially in this group, but also in other groups and with with the city as well, about what could we do to go back to our businesses and kind of renegotiate and say, you know, we need to raise the rent.
We need to raise raise the raise the fees in some ways to be able to support all the things that we can do.
Um that activity, uh John was kind of leading, uh John Lang was kind of helping me lead that activity with his departure.
We've kind of taken it back, taking it back a little bit.
We need to start that up again at some point and decide do we want to do a BIA or do we want to do another one called a property BID or a PDF?
Are there other ways that we could do this?
But we are our current situation is not sustainable, is I guess what I'm trying to say.
And we want to do so much more for downtown, but we're and so how do we you know move forward on that?
Is really the question of um ahead of us.
Um who pays those text uh until I got involved in this and until I started like keep track of um things that the um request does.
I wasn't really aware of any of this.
I got the invoice of okay.
I guess I just pay this to the thank you for that.
Yeah, I wasn't actually sure what I was paying for.
So if there was some way I could find out, oh, actually, this is where this amount of that $50,000 went to, you know, like a yeah, a report or um, yeah, what what way did it go?
Have it in your hand, actually.
Is a business I didn't necessarily see that.
Yeah, you your point is very well taken.
Um we have done a very poor job of communicating all the value that we provide.
We provide it to the city, but we don't provide it to our businesses.
Um, this report that we put out for the city that's now part of your packet here, um, we do make available.
We haven't like broadcasted or anything.
And I think you you're right that we would do much better if we actually sat down with the business and said, here's the value that you get.
Here's why you are a member.
Here's what you get.
Yes, absolutely.
Um, I think it's also important to note that I mean, you keep saying we our this is the business's district.
The business voted for this district to impose this fee on themselves.
That's true.
To enhance themselves.
So this is your business improvement district, not the cities.
We just or the chamber, they just manage it.
Yeah, well I I definitely wasn't around in the 80s to vote for it.
But we're gonna hold you to it anyway.
Okay, I'm not and but uh but uh but again, I think that the point you're making, which is absolutely something we believe, is that um, you know, there needs to be more communication with the businesses to what the value is for and it's not not just this invisible charge, if you will.
That that's not fair to anyone.
Um, I can ask a follow up question, Sean.
What in your perspective, what would be the best way to get that information to you or to you know you representing businesses.
So I guess um usually uh I'm not sure if when we were um when we're taking care of this, we put in our emails like that, but um basic various other ways that's um that's uh I provided my email to other things.
And then you know, sometimes you get um an email back or um someone occasionally drops off the flyers for for other um news um things like the mountain new voice and something else, so um just other kinds of um uh an actual report of of where it's where it all went um exactly like that, but how do we actually get that to uh to a business so they know oh, this is where the money was spent.
But are you saying that email would be an effective way if we could somehow email would be for me?
I'm not sure about other people, okay.
Yeah, we're just always looking, you know, how can we best reach businesses?
So yeah, do you would you be like so?
I guess I'm I'm not a business owner, but I'm like, there's no one in corporate version of that.
Like, give me a one-pager, like boom, boom, chamber, great.
Click here for more information, right?
Like, and then like slide it under their doors.
Actually, I don't know, because 30 second YouTube model is it.
Well, yeah, we do 30 seconds, yeah.
It also it also so depends on the business, you know.
And and the running joke we have is that I could walk into some of our businesses with $500 in cash and say, talk to me for three minutes.
Yeah, I gotta serve six more tables, you know.
Totally get it, but that's that's the challenge.
And so that's why understanding, you know, how do we reach people if we still want to and it's also one of these, you know, chicken and egg things.
It's like, well, with a bit more money, we could do more outreach, you know, kind of thing.
So um I I love the comments, I love the the the question, and uh we we continually look for for ways that we can do that kind of outreach.
But I agree with you a reader's digest version, you know, a quick summary of just like here's your tax dollars at work kind of you know statement, except that it's not tax dollars, it's your BIA dollars.
You know, just just to know what you're getting is is important.
I think we could do something that's very simple that just goes out and whether it's in the digest, whether it's in our our thing or whatever.
And in fact, when we talk about redoing the BIA or looking at some other mechanism, it demands a vote from the members to make a change.
So there's a campaign that would go with any of these sort of things where it would be a lot of public meetings, a lot of uh things to happen.
There are companies that do this for a living, as you might guess, consultants that charge tens of thousands of dollars to go out and knock on doors and all that sort of thing.
So again, it's one of those chicken and the egg things, you know, can't afford it, but you know, that's kind of what you need to do in order to raise the money.
So um although it is only an election, it's only a vote of the people in the district, not the community at large.
Yeah, yeah, maybe a like what they call it.
I chart around thing, you know, how much money goes where.
So that is exactly what people I think actually care about.
But I get three pages that defined the I know, right?
Yeah, well, if this was the hate line, nice high graph that's it.
This is where the money we have.
And that's what I'm saying.
Something simple like that, yes, we should do.
But there's more, there's more education that needs to happen as well.
So thank you.
Um, this does not require a vote from.
Yeah, we've vote we've voted on it on the past.
Let's vote on it, okay, just for a voter to accept it.
Um, yes, vote.
And to recommend a council.
Yeah.
Yeah, I would say taking a vote to recommend council's um approval of the 2026.
Is there such a motion?
I don't think I can make it.
Yeah, I would say probably not.
Because he's he's gonna guess it.
He's the one getting the money.
So I think they both are my words on this page.
Okay, I move that we uh accept the what are we calling it?
The downtown business improvement area report 7.1, and recommend that it be passed on to council.
And recommend council approval and recommend council approval.
So, second, third.
Oh, Sean, okay.
Um any questions?
Seeing no members of the public, uh so public input, no public input.
Um all in favor, say aye.
Aye.
Any opposed?
Motion carries unanimously, and I stay.
Oh, one more item.
Last item, sorry, it's 7.2, it's missing the two.
Uh right.
Yeah, committee report out.
Yeah, it's just a brief report out.
So um committee members uh Lynn and Vice Chair Baird are sitting on our ad hoc subcommittee, which is a joint committee with the visual arts committee and performing arts committee.
Um, just a brief update that we're currently working on a joint um artist reception at the Center for Performing Arts as a way to kind of bring some activity to downtown and promote some of our arts assets.
Um more to come on that, but we're looking at a believe a February March date for that.
So the committee's at one meeting, we're working on a second meeting, but just wanting to keep you all abreast of what's happening.
Anything from our ad hoc committee members?
Well, I have to admit when I saw this line item, I had a panic attack and thought, were we supposed to do something to do it?
So my understanding was that we were supposed to meet more frequently, though.
And you should have an email with a doodle poll asking you for your next availability.
Yeah, so that was summer break.
That was until a couple weeks last week.
I think a week or two ago.
Yeah, yeah.
I'll miss that.
Um yeah, because I I don't want to put this in.
I say I I don't want this to atrophy.
Um I staff is organizer on this, but um, I'd certainly like to make sure that we a lot of effort's been put together already.
I'd like to make you to work on that.
Yeah, so make sure you fill the doodle poll.
I think we're hoping to meet later this month to kind of on the next steps.
Yeah, but just wanting to keep the committee in the loop on subcommittee, ad hoc committees.
Okay, all right.
Um great.
Is this the second?
No, just so rather than go back to 7.2, Peter.
I think could make a follow-up announcement from the the DIA in um section eight committee staff comments.
Okay, thank you.
Um so for those of you who don't know.
Um, about three or three years ago, um, which is the end of the pandemic.
We held a downtown open house, if you will, where we had about seven or eight of our businesses in uh Monte Carlo.
They stood up on stage and basically said, This is who we are, this is what we do.
There's a here's a face to the business, you know, type of thing.
And it was really designed to get people to understand this is what shop local really needs.
These are the people behind it.
These are the things the businesses that you're supporting and how they need your help.
And it was really effective.
We had about 50 people and uh it was it was just you know a good vibe in the room, but it also was one of those things where please shop here rather than you know online or something like that.
I think people heard it from real humans, and that made a difference.
Um we want to do that again.
Um, and so on the 25th of September, that's this month, isn't it?
Um, in about so about three and a half weeks, we will be doing it again in the Monte Carlo.
We're actually planning on more like 120 people.
We're gonna have it downstairs in Monte Carlo.
We will have a panelist and uh a panel, I'm sorry, and Christian from the city, Christian Murdoch will be our moderator, and we'll actually have a dialogue that here's what's going well.
Here's what we still have needs and things like that.
We'll also have videos from different businesses saying, hi, I'm Juan from Ava's or whatever, and you know, and and things like that that we'll be showing, and it'll be a real chance again to get to know the neighborhood get to um have people get to know our businesses and really hear what's top of mind for them and so I encourage you all to put that down on your calendar 925 uh at 5 30 and I do believe don't tell us widely but I do believe that marina's dad is going to be serving as gulash um but uh but again it's it's a chance for really for this kind of open dialogue that uh is so so nice needed the you have a permanent place on the front yard or shop local site uh I have one too advertising that like I I see the email in the paper about it but like how about the broader community um we send we send it to all the neighborhood associations so that they can get the word out I meant to say that I you have a permanent place I have it permanently excellent now is there there won't be any restrictions on the number of downtown committee people that can attend that because that's not a city it's not a brown act thing I don't think no I don't think so I think there may be a restriction on the city council members who can attend but I it's not my for my department.
Well looking at it's an open meeting to anybody.
Yeah it's an open meeting so I think it's okay.
What if we don't sit together no it's downtown committee should be fine I don't know about city council but I think it's fine for them as well since it's a public publicly noticed meeting.
We want to check on the Brown Act issue and we'll get back to you all.
Thank you.
Okay we're still doing reports.
Well we're doing commit section eight committee questions committee reports comments.
So um I'll go ahead and go unless somebody else has something to say so um as the Mountain View Historical Association we conducted walking tours on June 22nd July 27 and August 24 and we had an average about eight people with this so anyway I enjoy walking doing those and maybe we can team up more with the chamber and get those announcements um out uh about the walking tour um it's they're fun I conduct them and we really have a lot of interested comments from people and and they're they're big fun and I also talked a lot about the the infrastructure in the city and we we talk about what Castro Street's going to look like in the future so it's not just the past we talk about.
Is your patronage different every time okay so actually we get people from San Jose and Sunnyvale they're looking for something to do and or they might have grown up in the area and they live you know someplace else so um I will say that we don't get very many high school students but uh you know a broad broad section of people um and the next one will be the fourth Sunday of September which is the 28th I think it is will be the next one.
Do you have an October one?
Is that whatever the fourth Sunday so fourth Sunday okay we can maybe see if we can get it in the next music guide in the visitor center too.
And that was one thing maybe we should get some flyers and look with it.
And we also have the uh the used to be called the commissioner's dinner but um the appreciations the appreciation event so coming up September 30th right yes Mike recorded a video that thank you I'm be happy have you ever thought about like working with the elementary schools because isn't a fourth grade like California state history year I think it'd be really like kind of cool.
Well, I did one walking tour for well we can talk about.
I did a walking tour for Stevenson school and we had three different classrooms.
And let's just say two of the child two of the classrooms segments were very well.
Self-discipline.
The third one was not, and it was a real challenge trying to keep these kids paying attention.
So um and unfortunately that was or fortunately, that was the last one that I did.
If it would have been the first one, I would have said, no, sorry.
That's a parent volunteers, right?
Stevenson.
Yeah.
Well, a lot of it depends on the parents and how much yeah, exercise the parents can put control over.
Um one other comment, and I don't want to slide into discussion.
Um, remember just on comments.
I know.
I'm just I'm making a comment.
Okay, go ahead.
Making a comment that people are really interested in the history of Mountain View, and I think that was evidenced at the um downtown precise plan on the outreach.
And maybe because my ears are tuned that way, but a lot of the comments from the report backs from each of the uh tables.
People are really hungry for the history of Mountain View.
I think we need to continue to push that.
In fact, one of the suggestions was to open a museum.
Yeah.
Okay.
No, no, I've never done that.
I've never done that.
That was one of the things came from the table I was sitting at.
Oh, I know, I know.
But I'm just I'm reinforcing your statement of interest, yeah.
Not saying yes, sign up for that and do that.
Okay, any other comments?
If not, move on to item number nine and we will adjourn.
Um do you, Matt, if you want to like just do calendars to see if we can set up an agenda.
Okay, well, let's close this one out.
Okay, okay.
Stop recording.
Discussion Breakdown
Summary
Mountain View Downtown Committee Meeting
The Mountain View Downtown Committee met on September 2, 2025, to review downtown development, receive updates on Castro Street initiatives, and discuss the Business Improvement Area (BIA). Key discussions included project statuses, event planning, wayfinding signage, and community engagement efforts.
Consent Calendar
- Minutes from the previous meeting were approved unanimously.
Discussion Items
- Downtown Development Update: Associate Planner Julie reported no major new approvals. Updates included: minor facade modifications at 105 Castro Street and 682 Villa Street; ongoing delays at the 105 Castro Street condo project due to utility issues; uncertainty around the 112 Castro Street project due to applicant turnover; and interest from buyers for the China Delight building. Committee members expressed concern about the prolonged delay at 105 Castro Street.
- Castro Street Update:
- Cleanliness: Economic Vitality Manager Amanda noted the decorative street treatment required frequent power washing due to staining, with cleaning scheduled after the Art and Wine Festival. Garage cleaning was prioritized for staircases and high-traffic areas.
- Events: Chamber representative Peter Katz promoted the upcoming Art and Wine Festival and Oktoberfest. Committee members discussed surveying event attendees to understand geographic participation and improve community access.
- Wayfinding Signs: Final designs for pedestrian wayfinding signs were presented, featuring local historical themes. Committee members suggested adding QR codes for digital maps and highlighting the local artist background of the designer.
- Strategic Communications: The city hired Miller Maxfield to develop a communication toolkit for upcoming construction projects, aiming to mitigate business impacts and promote downtown.
- Downtown Precise Plan Update: Project Planner Diana Pontcholi reported on community outreach, including a workshop and survey open until September 18th. Participants showed strong interest in Mountain View's history.
- Affordable Housing: The Lot 12 affordable housing project received state funding, with construction expected to begin in early 2026. Alternative locations for the farmers market during construction were discussed.
- New Business - Downtown Business Improvement Area (BIA): The committee reviewed the BIA report, with concerns raised about insufficient communication of BIA benefits to businesses and the need for increased fees to support downtown initiatives. A motion was made to recommend council approval of the 2026 BIA assessments.
- Committee Report Out: An ad hoc subcommittee with the Visual Arts and Performing Arts Committees is planning a joint artist reception in February or March 2026.
Key Outcomes
- The committee unanimously passed a motion to recommend city council approval of the 2026 Downtown Business Improvement Area report and assessments.
Meeting Transcript
Okay. Now I'm ready for a roll call. Call to order 801. All right. Committee member Kavanaugh is absent. Foreman. Keith is absent. Katz. Here. Lynn, I see is absent. Malara. Absent. Is Modisal coming? If she is, she's coming remote. I haven't seen her yet. Shake. Here. Vice Chair Baird. Here. And Chair of Casper Zach. Here. So one of the lenses. Not here, right? Oh, yeah. I'm sorry. That's right. We have two lens in a row. Right. Sorry. Slin. So before we begin, I'm going to go off agenda for just a moment to announce that we now have a new economic vitality manager for the city of Mountain View. And it is not about the searched R and Y and then right here. There's no place like home. Well, and they did. I mean, I mean, I I talked to Amanda a couple times, and it was a robust um process, other outside applicants and stuff. So then we got the best. Yeah. Yeah, exactly. So congratulations. Yeah, thank you. Yeah, I'm thrilled to be staying here and taking the helm. Big shoes to Phil from John Lang, but really thrilled about the momentum that we've all built working on our our economic vitality strategy and some of our major initiatives in the downtown. So hopefully we'll be bringing on a staff member to replace me in my former position and we'll get fully staffed back up again. So we'll just point out Amanda will just come in and watch us. We'll see how where all the pieces land in terms of yeah, reallocating responsibilities. But for now you're stuck with me, as I said to Mike. Well, we are we are we are had to be stuck with you. No, seriously, congratulations. That's really good. So very much.