OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

TheaterWorks Annual Presentation to Mountain View Performing Arts Committee - November 5, 2025

City CouncilWednesday, November 5, 2025
BodyMountain View, California
SessionCity Council
DateWednesday, November 5, 2025
StatusFILED
Video Record
0:00 / 1:33:02
Transcript — Verbatim
0:00

About um Jake Arkey, our director's arrival, was the sold-out student matinee of Little Women, which just happened a few weeks ago.

0:09

And we anticipate we are uh have sold out also the student matinee of a driving beat, the upcoming matinee.

0:17

And um already uh people are realizing Jake is here and the Theater Works matinees, student matinees are happening, and we worked with Nicole, pardon me if I mispronounced this name, Chu Weng, the ED of Pathwise, to provide 34 comp tickets so they can bring a student a group of eighth graders to the show.

0:39

And in case you don't know what Pathwise is, they they're an organization that aims to close the educational gap for underrepresented middle schoolers.

0:48

So they'll be in attendance at Mountain View.

0:51

Also, many of the shows that we programmed last season at the Center for Performing Arts achieved really strong programmatic success.

1:00

King James, which started my first season that I programmed by Rajiv Joseph, won numerous Bay Area Theater Critics Circle Awards, including Best Production for the entire Bay for theaters of 300 plus seats.

1:16

And that was in addition to some other awards.

1:18

And then at that same ceremony, recent Tony Award winner, Francis Ju, was awarded Best Featured Actor for Tiger Style by Mike Liu, which performed at the Mountain View Center the prior season.

1:33

And we have a long history with Francis.

1:36

We're already talking about how we can bring him back.

1:38

And I just felt like Francis embodies our locally grown, nationally known ethos mantra slogan.

1:47

I'm not sure what word to use, but um, so that was incredibly exciting to us to um to know that the last time Francis was on a regional stage was here in Mountain View on our stage, and we're looking to bring him back.

2:02

So also uh the Heart Sellers, which we programmed, which was by Lloyd Sun, saw a 10% increase in tickets uh from Cupertino Households, which is a city with a predominantly AAPI population.

2:17

And then we closed out the season with the longest title in the world, Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean Collin, a new musical that had lyrics by trans icon Shakina, and so through that we saw outreach to the LBGTQIA plus organizations and a partnership with a Broadway producer, which is still an ongoing conversation.

2:39

Um then, of course, in 2025, Hershey Felder played to approximately 16,000 patrons over four weeks.

2:48

Um, and I thought this was fun for comparison.

2:50

The Shark Tank in San Jose has just over 17,500 seats.

2:55

And he's going to be back on the Mountain View Stages um this in the early in the next year.

3:02

Um our new works grew substantially in 2025.

3:05

We expanded the New Works Festival, which we do in August to include an international component.

3:11

Um we also presented the first readings from our Susan Fairbrook Core Writers Group, which is made up of uh local playwrights.

3:18

Jeffrey Lowe's gonna speak a little bit more about that, so I won't go into detail.

3:22

And as part of that festival, we had the Tony Award-winning creators of Come From Away, David Hine and Irene Sankoff in residence working on their new musical about autism, entitled Vienna, and they're gonna be uh Come From Away is the show that will close out the season on the Mountain View stages.

3:41

So that was exciting to have all these um renowned artists in our mix creating art with all of our local talent.

3:50

It's it was really a lovely season.

3:53

Um you asked about some of the setbacks.

3:56

So I will tell you because you know.

4:00

They happened.

4:00

So one of them, of course, was the withdrawal of the grant from the National Endowment of the Arts, like many, many arts organizations.

4:09

We lost our funding, a portion of funding for the Susan Fairbrook Core Writers Group, and in part that was because to receive those funds.

4:16

I'm not sure if you're aware of this.

4:17

So I'm to receive those funds.

4:20

We had to agree to just adjust our programming to align with the goals of the current administration, and we were not willing to do that.

4:28

So we went without that funding to continue the program.

4:32

Um also I will say that the change to the resident company agreement with Mountain View Center for the Performing Arts, both the weeks restrictions, the 65% capacity goal, I have had an impact for me on in terms of what I can program where.

4:49

And so one of the reasons these changes present a challenge is that we're a mission-driven, not-for-profit theater company.

4:57

So we programmed to meet our budgetary goals to be fiscally responsible, but we do not program the art to make a profit.

5:04

That's not the point of what we're doing.

5:06

And as this is a historically predominantly white theater company that is committed to diversifying our audience and programming so that more of our community can see themselves reflected on our stages and have access to our work.

5:21

We must program shows that are artistically valuable and aligned with our mission, and probably won't meet the 65% capacity at this time as we build towards that audience.

5:35

So, an example of how that impacts programming.

5:39

So this year in our season, we are doing primary trust by Ebony Booth.

5:44

It is the 2024 Pulitzer Prize winning play.

5:48

Also, it is one of the top 10 plays presented in the country, and we're doing that in our Palo Alto theater space, because that terrific play seemed unlikely to reach the capacity we would need in the audience.

6:04

So we're doing it in our smaller space.

6:07

So that's just I wanted to give you a concrete example of how when we look at the two spaces, we have to make choices based on what serves the community and also meets goals.

6:18

And we're currently assessing the financial implications of the limited run on little women.

6:24

I think Lorraine may have some information about that at this point.

6:27

I know we're still closed, we're still assessing.

6:30

So we'll tell you about that.

6:34

All of that said, I'm so excited truly about the work we are doing and the strides we have made in just such a short time.

6:45

And I want our goal is to fill the Mountain View Center for Performing Arts.

6:51

That is our goal.

6:51

We want to fill it with people for every show that we do.

6:55

We want to make that the place to go to see exceptional professional theater.

7:01

And I think we share that goal.

7:03

So I really look forward to working with Teresa to working with all of you about creative solutions and ways in which we can achieve that goal together.

7:13

So I am now, if it's okay if we can do questions at the end, only because we're gotta open the show.

7:21

And I won't do my monologue that I prepared in interest of time.

Discussion Breakdown — Share of Meeting
Arts And Culture█████████████████████████████████████████████89%
Finance And Investments████8%
Community Engagement2%
Procedural1%
Summary of Proceedings

TheaterWorks Annual Presentation to Mountain View Performing Arts Committee - November 5, 2025

On November 5, 2025, the Mountain View Performing Arts Committee received a comprehensive presentation from TheaterWorks, the resident theater company at the Mountain View Center for the Performing Arts. TheaterWorks staff discussed recent programming successes, audience demographics, financial challenges, and strategic plans. Committee members asked questions about attendance, programming choices, and community impact, and requested additional data for future reports.

Discussion Items

  • Artistic Director Giovanna reported on recent successes: a sold-out student matinee of Little Women, an upcoming sold-out matinee of Driving Beat, and a partnership with Pathwise providing 34 comp tickets for eighth graders. She highlighted awards for King James (Best Production for theaters 300+ seats) and Tiger Style (Best Featured Actor for Francis Jue). The Heart Sellers saw a 10% increase in tickets from Cupertino households. Hershey Felder played to approximately 16,000 patrons over four weeks. The New Works Festival expanded to include an international component, and Tony Award-winning creators of Come From Away were in residence. Setbacks included the loss of NEA grant funding because TheaterWorks refused to adjust programming to align with the current administration's goals. Changes to the resident company agreement (weeks restrictions, 65% capacity goal) have impacted programming; for example, the Pulitzer Prize-winning play Primary Trust was moved to a smaller Palo Alto space because it was unlikely to reach the 65% capacity in Mountain View. Giovanna emphasized that TheaterWorks is a mission-driven nonprofit and that filling the Mountain View Center is a shared goal.

  • Marketing Director Lorraine Vanrod presented audience data: 82% of ticket buyers live within 15 miles of the Mountain View Center. The audience is predominantly white, with 22% from BIPOC communities (14% AAPI, 6% Latinx, 2% Black). The audience skews older, but younger professionals and parents attend holiday shows and Little Women. The percentage of BIPOC audience increased from 14% to 22% over five years. Strategies to attract diverse audiences include $10 student tickets, partnerships with CATS, Inact Arts, and SC Pride, and 20 community tickets per production. Meta ads generated 18% of single ticket sales and 25 million impressions for the 24-25 season.

  • Board Chair Katie Lovett discussed organizational changes: Phil Santora rejoined as Executive Director (previously 2006-2022), marketing was brought in-house, and the education program was relaunched. The board currently has no Mountain View residents but is actively recruiting. She noted that the May gala was the third highest grossing in TheaterWorks history.

  • Associate Producer Jeffrey Law described community service through main stage, education, and new works programs. Accessibility services include ASL, open captions, and audio described performances. The Young Playwrights Project and Senior Playwrights Project were piloted. The Children's Healing Project serves patients at Lucile Packard Children's Hospital and El Camino Health. Free tickets are offered to Mountain View schools and nonprofits. Partnerships include Enact Arts and the Mountain View Chamber of Commerce.

  • Executive Director Phil Santora addressed financials: the annual budget is prepared based on historical data and reviewed by the board. Overhead is compared to peer organizations via the Theatre Communications Group survey. The relocation to Redwood City was funded outside operating revenues. TheaterWorks employs hundreds of local artists and staff annually. Over 2,200 Mountain View households attended shows in the past three years. Subscribers dropped from 9,000 pre-pandemic to 4,200. The financial model is 50% contributed revenue, 40% ticket sales, and 10% bequests. A strategic planning process is underway with consultant Nancy Ragey, aiming to adopt a three-year plan by the end of the season.

  • Q&A with Committee: Committee members asked about low attendance percentages and whether reducing shows or weeknight performances would help. TheaterWorks responded that they are committed to full weeks for community access and economic impact, but are learning what works. They noted that programming artistically valuable shows may not fill houses but aligns with their mission. They discussed the challenge of rebuilding the subscriber base and the shift to single-ticket sales. Committee members suggested considering popular shows to attract audiences. One member complimented the casting in King James. Another asked about fundraising; TheaterWorks noted that individual giving is strong, but foundation support has shifted away from the Bay Area. The gala was a success. Committee members also asked about patterns in audience highs and lows; Phil explained that Hershey Felder and the holiday show are top sellers, and that subscribers are key to taking risks on new works.

Key Outcomes

  • No formal votes or decisions were taken; the presentation was informational.
  • Committee members requested that future quarterly impact reports include cumulative year-to-date attendance percentages for resident companies, as well as usage days (number of days a company occupies the theater) to better assess utilization.
  • The committee discussed forming an ad hoc committee to plan the 35th anniversary of the Mountain View Center for the Performing Arts, with objectives to be discussed at the next meeting.
  • The next Performing Arts Committee meeting is scheduled for Wednesday, November 19, 2025, at 6:15 p.m. in the Adrian Conference Room.

Meeting Transcript

About um Jake Arkey, our director's arrival, was the sold-out student matinee of Little Women, which just happened a few weeks ago. And we anticipate we are uh have sold out also the student matinee of a driving beat, the upcoming matinee. And um already uh people are realizing Jake is here and the Theater Works matinees, student matinees are happening, and we worked with Nicole, pardon me if I mispronounced this name, Chu Weng, the ED of Pathwise, to provide 34 comp tickets so they can bring a student a group of eighth graders to the show. And in case you don't know what Pathwise is, they they're an organization that aims to close the educational gap for underrepresented middle schoolers. So they'll be in attendance at Mountain View. Also, many of the shows that we programmed last season at the Center for Performing Arts achieved really strong programmatic success. King James, which started my first season that I programmed by Rajiv Joseph, won numerous Bay Area Theater Critics Circle Awards, including Best Production for the entire Bay for theaters of 300 plus seats. And that was in addition to some other awards. And then at that same ceremony, recent Tony Award winner, Francis Ju, was awarded Best Featured Actor for Tiger Style by Mike Liu, which performed at the Mountain View Center the prior season. And we have a long history with Francis. We're already talking about how we can bring him back. And I just felt like Francis embodies our locally grown, nationally known ethos mantra slogan. I'm not sure what word to use, but um, so that was incredibly exciting to us to um to know that the last time Francis was on a regional stage was here in Mountain View on our stage, and we're looking to bring him back. So also uh the Heart Sellers, which we programmed, which was by Lloyd Sun, saw a 10% increase in tickets uh from Cupertino Households, which is a city with a predominantly AAPI population. And then we closed out the season with the longest title in the world, Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean Collin, a new musical that had lyrics by trans icon Shakina, and so through that we saw outreach to the LBGTQIA plus organizations and a partnership with a Broadway producer, which is still an ongoing conversation. Um then, of course, in 2025, Hershey Felder played to approximately 16,000 patrons over four weeks. Um, and I thought this was fun for comparison. The Shark Tank in San Jose has just over 17,500 seats. And he's going to be back on the Mountain View Stages um this in the early in the next year. Um our new works grew substantially in 2025. We expanded the New Works Festival, which we do in August to include an international component. Um we also presented the first readings from our Susan Fairbrook Core Writers Group, which is made up of uh local playwrights. Jeffrey Lowe's gonna speak a little bit more about that, so I won't go into detail. And as part of that festival, we had the Tony Award-winning creators of Come From Away, David Hine and Irene Sankoff in residence working on their new musical about autism, entitled Vienna, and they're gonna be uh Come From Away is the show that will close out the season on the Mountain View stages. So that was exciting to have all these um renowned artists in our mix creating art with all of our local talent. It's it was really a lovely season. Um you asked about some of the setbacks. So I will tell you because you know. They happened. So one of them, of course, was the withdrawal of the grant from the National Endowment of the Arts, like many, many arts organizations. We lost our funding, a portion of funding for the Susan Fairbrook Core Writers Group, and in part that was because to receive those funds. I'm not sure if you're aware of this. So I'm to receive those funds. We had to agree to just adjust our programming to align with the goals of the current administration, and we were not willing to do that. So we went without that funding to continue the program. Um also I will say that the change to the resident company agreement with Mountain View Center for the Performing Arts, both the weeks restrictions, the 65% capacity goal, I have had an impact for me on in terms of what I can program where. And so one of the reasons these changes present a challenge is that we're a mission-driven, not-for-profit theater company. So we programmed to meet our budgetary goals to be fiscally responsible, but we do not program the art to make a profit. That's not the point of what we're doing. And as this is a historically predominantly white theater company that is committed to diversifying our audience and programming so that more of our community can see themselves reflected on our stages and have access to our work. We must program shows that are artistically valuable and aligned with our mission, and probably won't meet the 65% capacity at this time as we build towards that audience. So, an example of how that impacts programming. So this year in our season, we are doing primary trust by Ebony Booth. It is the 2024 Pulitzer Prize winning play. Also, it is one of the top 10 plays presented in the country, and we're doing that in our Palo Alto theater space, because that terrific play seemed unlikely to reach the capacity we would need in the audience. So we're doing it in our smaller space. So that's just I wanted to give you a concrete example of how when we look at the two spaces, we have to make choices based on what serves the community and also meets goals. And we're currently assessing the financial implications of the limited run on little women. I think Lorraine may have some information about that at this point. I know we're still closed, we're still assessing.

SUMMARIZED BY OPENPUBLICA AI
TRANSCRIPT VIA PUBLIC VIDEO
openpublica.com