Mon, Dec 8, 2025·Sacramento, California·Arts, Culture, and Creative Economy Commission

Arts, Culture, and Creative Economy Commission Regular Meeting (December 8, 2025)

Discussion Breakdown

Arts And Culture35%
Economic Development20%
Workforce Development15%
Youth Programs8%
Community Engagement8%
Affordable Housing5%
Performance Metrics4%
Technology And Innovation3%
Indigenous Acknowledgment2%

Summary

Arts, Culture, and Creative Economy Commission Regular Meeting (December 8, 2025)

The Arts, Culture, and Creative Economy Commission met in open session at Sacramento City Hall (915 I Street) on Monday, December 8, 2025. Vice Chair Nkiruka Ohaegbu called the meeting to order at 1:08 p.m.; the meeting adjourned at 2:56 p.m. The Commission heard program updates on music-industry business training and a creative-entrepreneur incubator/accelerator effort, then discussed how to turn the Commission’s 2026 workplan element (part of the 2025 Annual Report) into more actionable and trackable priorities.

Consent Calendar

  • Approved (single motion) the November 3, 2025 meeting minutes (File ID: 2025-00220) and adopted the Commission Follow-Up Log (File ID: 2025-00645).
    • Motion/Second: Commissioner Winlock / Commissioner Smith
    • Vote: 8-0 (Yes) — Carter, Eisenberg, Hershey, Ohaegbu, Orozco, Smith, Wallace, Winlock
    • Absent at vote: Chair Lavulo (arrived later at 1:21 p.m.) and Commissioner Gutierrez

Public Comments & Testimony

  • Item 3 (EveryDay Creative Program Update):
    • Charity Mugasha (architect; recent immigrant) stated the Culture/EveryDay Creative program helped restore confidence, connect to resources, and support launching her business (in registration process), emphasizing the program’s impact on people “finding place” during life transitions.
    • Jesse Haynes (former City of Lodi arts commissioner; Sacramento business owner) stated the 12-week program helped him learn to articulate his business value, understand concepts like angel investing, and gain vocabulary/skills to pursue funding.
    • Tony Christ (event producer) stated the program accelerated his transition goals from a local to a global brand and expressed the position that “every creative should go through” the program.
  • Matters Not on the Agenda: None.

Discussion Items

Sound Business Summit Update (File ID: 2025-01985)

  • Presenter/Partners:
    • Jason Jong, Cultural and Creative Economy Manager (Office of Arts and Culture), introduced the item and described it as a follow-up to recommendations from the Sacramento Music Census.
    • Nijiri Bennett, Program Officer (Department of Sound), presented outcomes from the inaugural Sound Business Summit.
  • Program description (as stated): A fall 2025 series designed to provide working artists with “tactical tools” for music business and revenue strategies, hosted at Shattered Records.
  • Key statistics and details reported:
    • Sacramento Music Census findings cited: “75% of Sacramento musicians rely on income outside of music,” and many are unaware of revenue streams like royalties and licensing.
    • City grant reported to Department of Sound: $149,920 to pilot a “music revenue development initiative.”
    • Workshop structure reported: 6 sessions, 18 artists per night (108 seats total).
    • Applications reported: 275 applications; 161 from Sacramento city residents; 134 invited.
    • Surveys reported: 73 post-workshop surveys collected.
      • Satisfaction: 4.8/5
      • Practical usefulness: 4.7/5
      • Learning gain (new ways to make money): 4.7/5
      • Confidence in next steps within 30 days: 4.6/5
    • Participant benefits reported (next steps): 1-year Venice Music Pro membership (distribution, royalty splits, analytics, support) plus 1-year access to Center for Creative Entrepreneurship (CCE) “Making Money with Music” online learning hub.
  • Commission discussion themes:
    • Commissioner Wallace asked about outreach methods and whether subscription platforms could be available to the broader public; Bennett described targeted social media, local venue outreach, and artist ambassadors, and stated broader platform access was not yet determined.
    • Commissioner Winlock expressed support for the initiative and requested future reporting focused on measurable long-term impact (whether participants established/expanded sustainable music businesses).
    • Additional discussion addressed tracking outcomes through artist release activity and ongoing follow-up via platform tools.

EveryDay Creative Program Update – Fall 2025 (File ID: 2025-01836)

  • Presenter: Rashawn Davis, Executive Director, Culture (community development corporation), presented on the EveryDay Creative program implemented with City support and partner Creative Startups.
  • Program description (as stated): A set of business-development supports for creative entrepreneurs including a 6-week pitch program, coaching, partner workshops, and a 12-week accelerator; Culture also described parallel work including a homebuyer program and a planned 54-unit project in Del Paso.
  • Key statistics and details reported:
    • Reported program investment distributed: $89,500 into 56 businesses across multiple cohorts.
    • Reported seed funding amounts:
      • $1,500 for participants completing the 6-week program.
      • Up to $5,000 for participants completing the 12-week accelerator.
    • Reported participant outcomes (survey-based):
      • 45% of respondents reported growing revenues.
      • 27% reported expanding into new markets and hiring new team members.
      • Nearly 70% reported revenue growth after the program.
      • 27% reported revenue growth of 25%–50%.
      • 20% reported their businesses doubled.
    • Examples highlighted (project descriptions as presented):
      • “Bench” reported raising $250,000 in a friends-and-family round.
      • “Boomerang” reported obtaining a U.S. patent (stated as occurring “last week” in the presentation).
  • Participant presentation:
    • Eric Martinez, owner of Gris Bean Supper Club, described a mission focused on reducing food waste; cited “2 billion tons of edible food” wasted annually “here in California” and stated food waste increases by 25% during holidays. He described business activities (consulting, dinners, education), reported saving about 100 pounds of onion scraps by converting scraps into a seasoning rub, and stated a newsletter had 360+ signups.
  • Commission discussion themes:
    • Commissioner Orozco asked how businesses are selected; Culture stated it uses broad outreach and an application plus selection committee process.
    • Commissioner Wallace praised the program as a practical “on-the-ground” model and asked about the planned Culture Fund; Culture stated it intends to pursue investor matching and fundraising (banks, corporate, philanthropic) and expressed a desire for the fund to reach “millions and millions of dollars.”
    • Commissioner Carter asked about program goals and what the City can do; Culture stated it had one more 12-week accelerator under the current contract and would spend remaining time building the fund structure, and suggested continued funding/leverage of relationships.
    • Del Paso/Culture House project: Culture reported submitting building permits the day of the meeting, estimated about 90 days for permits, and anticipated breaking ground in the end of Q1 to Q2 (if everything goes well). Culture described the project as a 54-unit live/work concept with about 9 ground-floor entrepreneur spaces and upper floors planned as studios and one-bedrooms, geared toward creative professionals (referencing the breadth of creative-industry classifications).
    • Commissioners discussed whether the program is limited to for-profit businesses; Culture stated it is predominantly for-profit for economic development, but it wants to expand support for nonprofits due to a “gap” in nonprofit business-model understanding.
    • Chair Lavulo encouraged commissioners to share program information through personal networks (with appropriate disclaimers) to increase awareness.

Arts, Culture, and Creative Economy Commission 2025 Annual Report – 2026 Workplan Element (File ID: 2025-01508)

  • Purpose of item: Determine how the Commission wants the 2026 workplan element (already part of the prior annual report approved through City processes) to appear and function—especially how to prioritize, calendar, and move from goals to implementation.
  • Key themes raised by commissioners and staff:
    • Chair Luisa Lavulo and Vice Chair Ohaegbu emphasized reducing “planning-only” cycles and establishing clearer action/implementation steps (e.g., quarterly/monthly action items).
    • Commissioner Wallace stated the workplan document felt “busy,” raised the practical challenge of completing extensive goals with a commission that meets roughly 10 times per year, and suggested addressing a goal per meeting. Wallace also raised Brown Act constraints on commissioner-to-commissioner communications and asked about permissible approaches to share information.
    • Staff guidance (Jason Jong): Commissioners should not create social accounts that appear “official” or use City logos in ways implying statements on behalf of the City; commissioners may use personal accounts with disclaimers and may re-share City/Office of Arts and Culture posts.
    • Commissioner Winlock supported keeping helpful detail but suggested trimming wording where possible; he also advocated for using real examples (like the day’s presentations) to demonstrate progress toward goals.
    • Legal/staff guidance on ad hoc work: Ad hoc committees must have limited, specific purposes; a broad annual-report/workplan committee was described as not permissible as an ad hoc for recurring general work, but smaller groups of fewer than a quorum may meet to develop content.
    • Staff noted a timeline target: a draft annual report in January for subsequent City Council committee/council consideration in February.
  • Next-step direction captured in discussion: Chair Lavulo identified a small working group (not a formal ad hoc committee) to help revise/prioritize the workplan and bring material back in January.

Director’s Report

  • Jason Jong announced:
    • California Arts Council meeting on Friday, December 12, 2025, 10:00 a.m.–4:00 p.m. at The Sofia (B Street Theatre), open to the public.
    • “We Are California” exhibition at Robert T. Matsui Gallery closing December 17, 2025 (Emerging Curators Fellowship program).
    • A commissioner resignation (named as Commissioner Tocolino in the transcript) and noted one vacancy associated with District 7; applicants do not need to live in the district. (Note: This resignation/vacancy is not reflected in the provided minutes roster.)
    • Next meeting: January 12 at 1:00 p.m.

Commissioner Comments – Ideas and Questions

  • A commissioner raised awareness of a “Midnight Basketball” program concept (described as late-night basketball for youth as a violence-reduction strategy), mentioning a reported $1,500 startup cost and need for a gym/facility; the CEO was identified as “Larry Gray” (spelling uncertain based on transcript).

Key Outcomes

  • Consent Calendar approved 8-0 (Carter, Eisenberg, Hershey, Ohaegbu, Orozco, Smith, Wallace, Winlock).
  • Discussion items received and discussed (no formal votes recorded for Items 3–5).
  • Workplan/annual report direction: Commission discussed simplifying and making the 2026 workplan more actionable (including potential meeting-by-meeting goals/action items) and identified a small less-than-quorum working group to assist in revisions ahead of the January meeting.
  • No public comment on non-agenda matters; meeting adjourned 2:56 p.m.

Meeting Transcript

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