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Record of Proceedings

Altoona City Council Approves DORA District, Townhome Amendment, and Audit (July 10, 2025)

Meeting Portal — Thursday, July 10, 2025
BodyAltoona, Wisconsin
SessionMeeting Portal
DateThursday, July 10, 2025
StatusFILED
Video Record
0:00 / 38:41

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording.

Speaker 1

0:15

All right, let's go ahead and call the regular council meeting of Thursday, July 10th, 2025 to order.

0:22

We have the Pledge of Allegiance.

Speaker 2

0:25

Right.

Speaker 3

0:26

So

Speaker 2

0:26

that's why

Unassigned speaker

0:27

I

Speaker 2

0:28

pledge allegiance

Speaker 1

0:28

to the flag in the United States.

Unassigned speaker

0:31

And to the Republic for Nation with the Liberty Justice.

Speaker 1

0:42

Roll call for councilpersons, roll call for department heads.

Speaker 4

0:46

Mayor Brendan Pratt.

Speaker 1

0:47

Here.

Speaker 4

0:48

Councilperson Dale Stuber.

0:50

Councilperson Timothy Lima.

Speaker 1

0:52

Present.

Speaker 4

0:52

Councilperson Bruce Thielen.

0:54

Councilperson Matthew Bjorn.

0:56

Here.

0:56

Councilperson Caitlin Leopold.

0:58

Councilperson Susan Rowe.

Speaker 5

1:00

Here.

Speaker 4

1:00

We also have present attorney Sam Bach Hansen.

1:03

City Administrator Michael Golot.

1:05

Assistant City Administrator Roy Atkinson.

1:08

Police Chief Kelly Bachin.

Speaker 1

1:17

All right.

1:17

Citizen participation period, no more than 20 minutes unless extended by two-thirds vote.

1:23

Per section 2.04.051B, time limited to three minutes per person.

1:28

So if anybody out there would like to talk on something that's not on the agenda.

1:32

Okay.

Speaker 6

1:43

It's kind of a it's kind of eerie for me to be up here and not talk about a project for once, so that's kind of weird.

1:49

So but I appreciate you guys uh hear me out here.

1:52

I'm actually here on behalf of Fairway Capital.

Unassigned speaker

1:54

It's the

Speaker 6

1:55

ownership group that owns Fairway in town if folks you are familiar with.

1:59

Um it came late um within the last week.

2:03

Uh Taylor's only doing his job, I understand with temporary signage.

2:06

I know it's a big hot button topic in the city right now with all the roofing and hail hailstorm damage.

2:11

Well, the one thing I wanted to talk about was with the ordinance rewrite is taking into consideration promotional signs for businesses and making some level of exceptions for businesses to be able to promote their business in some degree.

2:27

Um I know there is a method for it now.

2:29

I think it's it's 60 days is what I'm being told is what you're allowed to have.

2:34

Um at least as it pertains to our particular business with Fairway, it is dealing with leasing of properties, which in my mind is a real estate sign, um, which is very similar to sales signs for real estate, uh which I believe are permitted.

Unassigned speaker

2:50

Um

Speaker 6

2:50

but I'm being told that the promotional banners that we do have at our site are not allowed, and they still fall under temporary signage.

2:57

Uh

Unassigned speaker

2:58

they

Speaker 6

2:58

are a very, very integral part of our business.

3:01

Uh we did not have them for the better part of almost a year and a half.

3:05

And I said to myself one day, it's like, why don't we have something to actually say what we do?

3:09

Because people actually didn't know that we have short-term housing available with fairly fully furnished units.

3:15

Um ever since that happened, it drew a lot of attention and created a lot of recognition in the community, and we've seen a tremendous influx and uptick in the amount of revenue that we've generated from short-term housing.

3:29

So I would think council would be supportive in their decision in trying to promote and allowing businesses to promote their businesses in some degree or fashion.

3:38

Obviously, it's got to be tasteful.

3:40

It's gotta be you don't want to be littering your your lawns with you

Speaker 7

3:44

know

Speaker 6

3:44

plastic signs everywhere.

3:45

I totally get that.

3:46

I totally get where you guys are coming from, and I totally get what get why you're enforcing it.

3:51

I'm not saying it should not.

3:52

I just want you to take consideration to business owners in the town that pay room tax, that pay real estate taxes and so forth in the community.

Discussion Breakdown — Share of Meeting
Cannabis Regulation██████████████████████████████████34%
Procedural███████████████████19%
Real Estate Development█████████9%
Fiscal Sustainability████████8%
Public Safety███████7%
Public Works██████6%
Sign Ordinances█████5%
Affordable Housing█████5%
Community Engagement███3%
Summary of Proceedings

Altoona City Council Regular Meeting - July 10, 2025

The Altoona City Council held a regular meeting on Thursday, July 10, 2025, at 5:00 PM. The Council approved the establishment of a Downtown Outdoor Refreshment Area (DORA), authorized a contract amendment for the River Prairie Townhome Project, accepted the 2024 Comprehensive Annual Financial Report, and granted initial approval for liquor licenses for a new downtown business.

Public Comments & Testimony

  • A representative of Fairway Capital addressed the Council during the Citizens Participation period. He expressed concern over the classification of his promotional banners under the city's temporary signage rules, which he noted usually have a 60-day limit. He argued these signs are an integral part of his business for marketing short-term housing and should be treated similarly to real estate signs, which are permitted. He asked the Council to consider allowing exceptions for business promotion in the ongoing ordinance rewrite, stating the banners led to a "tremendous influx and uptick" in revenue.

Discussion Items

  • Reports and Container Park Update: City Administrator Michael Golot reported the Container Park opening date of July 26. He discussed budget struggles, noting a surprise $20,000 cost for electrical hookups of air handling units, leaving the project approximately $40,000 under budget. Shade structures for the concrete space have been ordered. The July 24 Council meeting time was moved to 5:00 PM.
  • Resolution 7A-25 (Comprehensive Annual Financial Report): Dan from CLA presented the audit, stating it was completed a month earlier than the prior year. The review covered fund performances, the closure of ARPA funds in 2024, status of TIDs 3 and 4, and utility rate increases. The Council approved the resolution to close the books of account for 2024 and accept the report.
  • Tom Toy Contract Amendment (River Prairie Townhomes Phase 2): The Council approved an amendment to the sales agreement to reduce the total units from 12 to 10. The units will be single-story, senior-focused, and accessible. The developer required this written approval before proceeding with full engineering and the approval process (GIB SIP). A condition of the approval requires the developer to provide a solution to the parking overflow issue.
  • Ordinance 7A-25 (Downtown Outdoor Refreshment Area - DORA): City staff presented the ordinance to establish a DORA district in downtown Altoona to enhance community engagement, particularly for the Container Park. The district permits consumption of fermented malt beverages, wine, and liquor within designated boundaries from 11 AM to 10 PM daily. Carry-ins are prohibited. Council members raised concerns about enforcement of boundaries and potential public safety issues. Staff responded they will take a permissive approach initially, utilizing signage and police presence, and will rescind the district if it creates significant problems. The ordinance was approved.
  • Liquor Licenses (Iron Horse Pub): The Council approved the Class "B" Retailer's license (fermented malt beverages) and Class "C" Retailer's license (wine) for Iron Horse Pub, represented by Mark Anderson. The approval is contingent on the Plan Commission approving a Conditional Use Permit.

Key Outcomes

  • Approved the minutes of the June 26, 2025, regular meeting. (Councilmember Leopold abstained).
  • Approved the Consent Agenda (Library Board appointments).
  • Approved Resolution 7A-25 (2024 Audit).
  • Approved the Tom Toy contract amendment for Phase 2 River Prairie Townhomes.
  • Approved Ordinance 7A-25 establishing a DORA District.
  • Approved the Iron Horse Pub liquor licenses (contingent on CUP approval).
  • Adjourned at 6:37 PM.

Meeting Transcript

All right, let's go ahead and call the regular council meeting of Thursday, July 10th, 2025 to order. We have the Pledge of Allegiance. Right. So that's why I pledge allegiance to the flag in the United States. And to the Republic for Nation with the Liberty Justice. Roll call for councilpersons, roll call for department heads. Mayor Brendan Pratt. Here. Councilperson Dale Stuber. Councilperson Timothy Lima. Present. Councilperson Bruce Thielen. Councilperson Matthew Bjorn. Here. Councilperson Caitlin Leopold. Councilperson Susan Rowe. Here. We also have present attorney Sam Bach Hansen. City Administrator Michael Golot. Assistant City Administrator Roy Atkinson. Police Chief Kelly Bachin. All right. Citizen participation period, no more than 20 minutes unless extended by two-thirds vote. Per section 2.04.051B, time limited to three minutes per person. So if anybody out there would like to talk on something that's not on the agenda. Okay. It's kind of a it's kind of eerie for me to be up here and not talk about a project for once, so that's kind of weird. So but I appreciate you guys uh hear me out here. I'm actually here on behalf of Fairway Capital. It's the ownership group that owns Fairway in town if folks you are familiar with. Um it came late um within the last week. Uh Taylor's only doing his job, I understand with temporary signage. I know it's a big hot button topic in the city right now with all the roofing and hail hailstorm damage. Well, the one thing I wanted to talk about was with the ordinance rewrite is taking into consideration promotional signs for businesses and making some level of exceptions for businesses to be able to promote their business in some degree. Um I know there is a method for it now. I think it's it's 60 days is what I'm being told is what you're allowed to have. Um at least as it pertains to our particular business with Fairway, it is dealing with leasing of properties, which in my mind is a real estate sign, um, which is very similar to sales signs for real estate, uh which I believe are permitted. Um but I'm being told that the promotional banners that we do have at our site are not allowed, and they still fall under temporary signage. Uh they are a very, very integral part of our business. Uh we did not have them for the better part of almost a year and a half. And I said to myself one day, it's like, why don't we have something to actually say what we do? Because people actually didn't know that we have short-term housing available with fairly fully furnished units.

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