Sure.

This is a Carson City Culture and Tourism Authority Board of Directors meeting.

Today is Monday, February ninth, twenty twenty-six.

It is four oh two PM.

And we are at the Carson City Community Center, Robert Bob Kroll Boardroom.

Can I get a roll call?

Andrew Reno.

Here.

Stacey Giome.

Here at Lupier.

We have a we have a quorum.

All right.

If everybody could please stand for the Pledge of Allegiance.

Possible action, approval of minutes from January twelfth, twenty twenty-six CTA board meeting.

Does anyone have any additions or changes?

No, I make a motion to approve the minutes from the January twelfth, twenty twenty-six uh cultural and tourism authority meeting.

All in favor.

Aye.

Aye.

Any opposed.

Hearing none, the motion passes.

Next, we will move on to item six.

Possible action, discussion and possible action regarding approval of CT.

Oh, wait, sorry about that.

We're moving on.

Does any member of the public or board have any items they'd like pulled for further discussion?

Hearing none, can I get a motion to approve the consent agenda?

Sure.

Move to approve the consent agenda as presented.

All in favor?

Aye.

Aye.

Any opposed.

Hearing none, we will end the consent agenda and move on to item eight.

And with that, I will turn it over to executive director David Peterson.

Thank you, Chair for the record, Dave Peterson, executive director of visitors and city.

9A is my executive director's update.

We had a wonderful VT Railway Commission retreat on Friday.

Good solid eight plus hours with my peers.

We covered a lot of ground on Friday.

Some of the highlights just to share as as your liaison uh pointed person to the commission.

Um we're working on the ticketing, so taking a look at reducing kids' tickets to encourage, we're trying to really strategize about getting families to participate on Sundays.

That is our lowest performing day, especially when we're running the diesel.

Everybody really wants to be on the steam engine.

And so we've done some price adjustments in both directions, uh, reducing diesel ticket price, and then on our specialty trains where we're doing Toast of the Canyon, uh making sure that those prices have come up so they're all similar in price because we do sell those particular trains out.

Uh, we are going to be looking at doing a 250th kind of a thematic train uh this coming, it's probably gonna be summer, so it'll be uh just because of timing and budget and everything after the 4th of July.

And then we're also looking at doing hopefully a beer train in July.

So we have our our wine trains, but there's been a lot of interest in having a beer train and working with some of the local brewers uh to have them be a part of of such a thematic style train.

So that's a little bit on where commission stands on pricing.

Uh and the other thing too that we're going to do, and Leah Cruz, uh, who's the deputy director for the Virginia City Tourism Commission, she's kind of taking the lead on this, but uh the idea is to get the Lydia's of the world uh on a call uh initially, and then to have routine calls.

So having our marketing team with Zach, the VCTC marketing folks, and they have an outside uh agency as well as the vendors that the uh VT Railway Commission has.

So we can better collaborate.

Um and really it's for Lydia and team and then the Virginia City folks and team to know exactly what is happening when we move forward with pricing, schedule, different trains, just to have that communication flow from the VT Railway Commission from our vendors down to the DMOs.

So we can be better positioned when we have a train that's has 22 people on it, you know, on a Sunday against 210, you know, that would fill the train.

Uh so we can be a little bit more proactive and have a better concerted effort to try and sell these trains out on our poorly performing weekends in particular on uh on Sunday.

So we've got some other things that we're talking about as well as it relates to potentially bringing um a contracted vendor in the form of an event planner on board as well to actually help with the special trains.

It's a pretty big load on the one uh person who's sort of the executive assistant to the commission, which is Sherry Bailey, uh, to try and help her out, uh, as well as Tom Gray and Candy Duncan who are handling the train operation side of things.

And so this is something that we're looking at.

Obviously, we have to budget in for this, so it would be a fiscal year 27 expenditure, you know, from a commission from the commission's perspective.

But we're we're looking also, I'm happy to say, finally, um, we have the new site up and running, but looking at our groups and charters, you know, folks that want to bring a group of 20 or 50 or 100 people, or they want to rent the whole train out, and actively we're gonna pursue going after those types of of um opportunities, I guess, you know, for lack of a better word for the the VTE Railway, uh, because I think there's something in that.

We have a couple of them that uh one in particular that Stu has as an actual whole family that's looking to do something on the VNT Railway, and then a separate uh thing maybe with the Dustin Wander Trail uh using the train as a membership fundraising event as well, since what's tying us together is the VNT Railroad, the railroad history and the spikes, and so I brought that up on Friday as well.

And then a separate uh thing maybe with the Dustin Wander Trail uh using the train as a membership fundraising event as well, since what's tying us together is the VNT Railroad, the railroad history and the spikes, and so I brought that up on Friday as well.

Um my peers love that idea too.

So we're trying to think a little bit outside the box.

Uh I'm hoping uh we had uh a couple of folks do a presentation uh as it relates to third-party ticket sales, reseller affiliate uh style marketing, because right now the only way that you can purchase a ticket is to come through our website, unless you call the number and you talk to Candy uh directly.

And I think that we're leaving a lot of sales on the table.

And so this is something that I'm pushing for.

We we obviously have to figure out the rules of engagement about who's collecting the revenue, how who's reimbursing who, and this, that, and the other thing.

But at least the conversation uh was had, you know, on on uh Friday, uh, because I think we've got to we have to evolve, you know, as as a commission, and we need to think of other ways that we can generate ticket sales because that's literally our source of revenue outside of the money that comes from Story County each year.

But uh anyway, just a quick recap in terms of some of the the highlights uh from our retreat on Friday.

So uh and that's the only thing that I I wanted to make mention of this month and happy to answer any questions on the VNT front if there are any from the board.

I I love the creative thinking.

I think those are all wonderful ideas.

Great job.

Yeah, appreciate it.

And it's we just have to yeah, think a little bit differently, and obviously we do have some limitations as as a commission, and still not understanding how we fit in the overall scheme of things because we do not have staff, and that's continues to be sort of the single hang-up, right?

So it's it's definitely a little bit of a challenge because we can come up with the best ideas in the world and then realize okay, who's actually going to be able to do that and implement that short of bringing a vendor on board and then we've got to go through the RFP process.

So uh we're trying, you know, that's for sure.

So anyway, that's my my quick uh VNT update.

Um if there are no other questions, I'll move on to 9B, which is the transient occupancy tax actual versus forecast.

I'm very pleased with December, you guys.

I had us down at 7%.

I figured there wasn't gonna be much of a change from November to December, and as you can see, we wound up just short of a million eight uh 169,000, which is an all-time record for the month of December.

So I'm attributing that to the fact that we did have snow.

So here I think again is the importance that Tahoe and Snow plays, but we also had our campaign fully up and running.

So Lydia and and Zach and the team, uh, we were we were fully operational uh with the third act on the winner's charm.

And so I think the combination of things really did help us for the month of December.

Uh I did do a little bit of reforecasting as as you'll see uh to get us through the end of the fiscal year.

Uh obviously, the home to suites just opened last Thursday.

Soft opening, I guess I think is is the correct way to probably look at Stuh say that.

So that will impact our February numbers forward.

I won't have much to go on because by the time we get February, we'll obviously be toward the end of March, and we'll be you know working through tentative budgets.

But I'm gonna do my best uh to work with Chris and and see you know what the numbers look like just to give us a barometer of what I think having that additional property will look like for next fiscal year's forecast.

Uh, but again, not even a full month either at that.

You know, we're looking at probably 24 days or so, 22 days somewhere in that neck of the woods of of revenue.

Um, but hopefully, January will be okay.

Uh, and then we'll just kind of have to see how things go, you know.

Obviously, we are back in the position where the snow conditions are not good up there in Tahoe.

And so I know that that's impacting us right now as far as overflow from from the lake.

It's definitely a different type of a skier, you know, I would say that's that is coming into the Tahoe area, but uh we'll definitely keep an eye on this.

The projection then is about 0.63% ahead of last fiscal year, so that's that bottom right number in the far for this right column, tracking about three percent below the budget uh that we had put together last May.

So fingers crossed, you know, that that will kind of hold the line with the projection for the rest of this fiscal year.

And I'm with that, I'm happy to answer any questions on this particular item.

I don't have a question, but I just will say, and I can't speak for Diana, but at our property, January was robust in terms of hotel.

So it was uh it was a very good month for us, better than projected on our side.

So okay, I'm glad to have it.

I hope hers was too.

So I hope that's uh harbinger of the market.

Makes me feel better.

Uh Stu, you've still got employment then for another month.

So that's good.

Um okay.

No, that I appreciate that, Matt.

Thank you so much.

Yeah, thank you for that feedback.

Um all right, so we're gonna go ahead and move on to 9C.

Uh Stu, take it away on the events and sales update, please.

For the record, Stu Wexler been sales manager of Carson City.

I'm just gonna recap some of the uh shows that we've just had since I haven't been to the last couple of meetings.

Uh notably the American Bus Association, uh, the meeting, the sightseeing tour, the fam tour, and then upcoming Go West and ASC, and some new tournaments that are going to be uh coming up.

So I'm going to start with uh the American Bus Association, which was held in Reno the first uh first week of January.

Uh it was pretty impressive.

Reno did an incredible job of hosting this event.

Uh we were in Philadelphia last year, the previous year, and after our sightseeing tour and some of the opening, the opening ceremony, uh talking to some of the folks, they were very impressed and said Reno actually they felt like Reno did a better job than what Philadelphia did, which is pretty amazing considering the size of the city of Philadelphia.

So for me, I uh started with uh 25 uh scheduled appointments, and as always, I had one cancellation and there were two no shows, which is usually typical.

Um just talking to some of the other DMOs, there were they had some cancellations too.

A lot of the tour operators are recycled, but I did meet with six other tour companies that I did not have a schedule with uh appointment and working with some of them working with three of them to bring tours here.

One was beyond Horizon Tour and Travel, which was not scheduled.

I've met them at NTA in the past, and we're actually working to bring uh tour group here towards the end uh of summer of 2026.

So that actually turned out pretty well, and also there were two other uh tour companies that could not make our sightseeing tour.

One was Bill Bray Tours Incorporated and Landmark Tours.

They had called me beforehand, letting me know that they weren't going to be able to make the sightseeing tour, and I recommended some itineraries for them here in Carson.

Um Rhonda Bill Bill Bray, which Andrew probably knows.

Uh she went to the railroad museum and Stewart Indian School.

She was a static.

She met with Daphne, she loved it, went to Stuart Indian School, was totally impressed with what they had to offer.

And she actually was my first appointment that Sunday morning.

So uh she was she said right off the bat as soon as I sat down that uh we are gonna do something here because she was just so impressed, especially with Daphne at the uh railroad museum.

She Daphne was great.

And then landmark tours, uh again, they couldn't make this in time, the sight scene tours, I gave them a couple of itineraries, talked to them during the show, and uh they're gonna work on something too.

They're just impressed with Carson City, the whole venue and what we had to offer, and just the uh the view and everything that we had.

Um so uh and then weyond horizon uh was from NTA and Mark Strong.

She he is coming down, like I said, towards the end of the year, and that was not a scheduled appointment.

So any other any questions on that on the appointments themselves.

So the start uh the start this Saturday, and I want to thank uh David and Chris for uh kind of arranging breakfast.

Uh we had about 50 people on a sightseeing tour uh with uh Mary Bennett, and we had uh um Chris and David bring up breakfast for them from LA Bakery, and we uh got that ready before we went on a bus, and everyone was uh totally impressed with that.

A lot of folks told me that they usually don't get breakfast that early on in the morning when they're doing a sightseeing tour.

So and a lot of people know Mary Bennett, she's like the best there is, and she does our ghost walking tours.

So uh as we took off, Mary gave a brief uh history of Washoe Valley, went through Carson, you know, uh on the way to Carson going through Reno.

She had an incredible knowledge of Reno as well, and then before uh we made a quick stop at the governor's mansion, and she gave a brief history of that, and we stopped at the Krebs Peterson Mansion uh right down the uh a couple houses down from the mansion, and she went over the history of Krebs Peterson with with John Wayne and all that history, and everyone everyone was totally impressed with Mary.

They they were taking pictures with her.

She does an incredible uh job on that.

And then from there, we just headed to uh Nevada State Museum, and uh we had everything arranged, and obviously with 50 people we split into two groups.

Uh we started out with the coin press.

Um had a uh Kelly Brandt gave us a tour of the CoinPress demonstrations, and everyone was incredibly impressed.

And the other group went through the mining, the the other exhibits, and with the coin press, we were passing out the medallions, the Mark Twain medallions to everyone, and they were just loving that.

Um that was the first surprise, and they were actually showing the medallions when we got back to Reno to the other tour operators.

That's how impressed they were.

So, yeah, that was a huge hit.

They loved that, and we were able to get everyone rounded up, and we headed to the uh Nevada State Railroad Museum.

Uh the second surprise was we had arranged uh MacAvoy Lane to be at the railroad museum to actually greet everyone as they were getting off the bus.

So, and then uh Mary and MacAvoy have known each other for about 30 years.

So when I told Mary that MacA Boy is going to be there, she was it was like old times.

So as they got off the bus, you could see Mary and Mac Boy were greeting everybody.

Um, and as soon as people got off the bus, they instantly knew it was like you know, that was Mark Twain.

Uh that's how good MacAboy is.

So Mac Boy did their little greeting, little uh history of what he's done and how he's uh been so much of Mark Twain, and then him and Mary did uh the train around.

We split them up into groups as well, and uh we took half on the tour inside the museum, the other half rode the train.

So we they were just so static, and it was really great.

And Mark Twain got on the bus to say a little goodbye as we were heading heading out, and um, and then our last stop, we did a quick tour of the Carson Hot S.

Um, they were kind enough to take a few people, show the history of the hot springs, actually showed, which I had never been there before.

Dave and I looked at it, where the hot spring starts and how it goes into the pools.

And then so we had split that group up into that, and then we took the other group into the pools themselves, which were uh they were pretty impressed, especially on the different pools and the temperature controls for each pool.

So it was pretty pretty impressive, and uh it was a quick trip.

It was only like 15 minutes we had uh until we had to get back to Reno because they're very strict on their time frame, and then Sassafras provided uh box lunches for us for everyone on the tour on the way back to Reno.

So that was uh pretty impressive.

Well, um questions and then uh so we did have an ABA post-fam tour.

I unfortunately was under the weather and could not make it.

So I want to thank uh David, Andrew, and Eric Brooks, who uh actually helped and uh guided and was there for some of the tour uh the post-fam tour for me.

Um but the yeah, those guys assisted with the post fam tour.

Uh it was a 15 tour operators from Wisconsin, Pennsylvania, Missouri, Canada, and some of the other U.S.

markets.

So they checked into the Staverge Suites uh Wednesday afternoon.

They uh were hosted by Meet and Greet with the GM there, Ben Baggett and the sales manager Quentin Mar uh Martinez.

And as with uh the brand standard for the Stay Bridge, they have a social every Monday, Tuesday, and Wednesday.

But those guys did prepare a special social for this tour group.

Uh so then when they once they had that, they did a property tour, site tour of the hotel.

And then they the group left for a property tour of the Gold Dust West with Irma.

I'm not even sure if you were there, Matt.

I was there, but not part of the tour.

Oh, okay.

Yeah, and like I said, I I couldn't make it because I was under the weather, but Irma Salazar was able to provide that the tour and uh dinner at the Gold Dust.

And uh from what I've heard from uh Elsa uh from Travel Nevada, they did a they everybody loved the tours both of the Stay Bridge and the Gold Dust West.

So they spent time there, and then just after dinner, uh they actually went back to the Stay Bridge uh to prepare for Thursday, and that's where uh David Andrew, David and Andrew and Eric Brooks came in.

They did uh uh morning uh breakfast for the uh the post fam, and then uh they uh were went to a guided mural uh of the murals downtown Carson City uh on a small bus.

And um then they stopped by the governor's mansion as you can see, uh took a picture there, uh, and were introduced to some of the uh K Carson Trail sites, and obviously the Orion Clemens, George Ferris, and Dotsoli Lahomes with a brief history and interpretations uh that were provided.

And uh additional uh Carson City Heritage, and they were given some history of the VT, the historic roundhouse, Nevada State Prison, and the Stewart Indian School and Museum.

And then they uh did a uh tour of the Brewery Arts Center.

Uh the director, uh Spike McGuire provided uh the tour, which was really nice.

It was showcasing the oldest commercial building in Nevada and the the gallery, the black box theater and the performance hall, and then it concluded with a uh quick stop at the Federal Hotel for a site tour.

They wanted to showcase some of the new renovated rooms, the new restaurant there actually, the seven grill.

Uh so uh Diana was kind enough to uh you know guide them through the site tour of the hotel, and then they headed down to Carson Valley to spend some time down there.

But uh what I did want to read is from Travel Nevada, who was very thankful for the time and uh itineraries we had, you know, for their time up here in Carson.

So they uh wanted to thank us again for our continued support and partnership with the recent fam visit.

The stay in Carson was brief, obviously, but the uh the group really enjoyed the experience, uh offerings available for uh future potential group businesses, which I did follow up with the tour group, and a lot of them were very impressed with what they saw and uh the itineraries and the sites we had, so they do want to do uh look at working with us in the future.

And a lot of times it's just not Carson City, but we work with our other partner DMOs, obviously, to but do a bigger site tour and package, so that's that's always great working with our partners.

Uh but Elsa just was very appreciative of uh the Gold Dust for providing the dinner, the stay bridge, and the federal and the BAC for the you know, spike doing the guided tour on that.

Uh and like I said, unfortunately, I was not able to attend, so if David, you know, these guys have any other information about that, the tour that so any questions regarding that.

I just want to just seriously thank our partners.

We had seven different partners on the sightseeing tour and another four on the post um ABA FAM tour.

So between those two pieces of the overall ABA trade show being here, that's 11 different partners that were involved from a Carson City perspective.

And I would do sincerity thank each and every one of them for what they did to make this, I think, two amazing distinct experiences.

And obviously, to Matt and Diana for being a part of on the post end of things.

It kind of really elevates Carson City, right?

I love Reno.

I love Sparks.

Uh nine out of ten times, you know, everybody is staying in in Reno and Sparks.

So the fact that they open this up to other destinations within Reno Tao territory for me was super important.

And that quote from Elsa and Yasenia about changing perceptions that these tour operators have about smaller rural destinations, I think was perfectly stated because I think we truly did that by taking these folks to the different different locations, you know, between the again, between the two different uh events that Carson City was was you know, super proud that we were able to be a part of both of those.

And so and Andrew was knocking it out of the park, you know, as well.

Um with his participation uh, you know, on the on the back end for the the post fam, and certainly you know appreciate the chair being there and and and helping out as well.

Um so I'm very pleased at Carson City's the way that we came through, I think, in the eyes of these tour operators, because you have to remember again first time ABA has been uh technically speaking west of Salt Lake City, which I don't know, was 20 or 30 years ago.

I'm not sure if it's 20 or 30, uh 30 in a hundred year history.

So the fact that again the location that was chosen was Reno, really critical and important for this overall region and destination.

And so um hats off to all of our partners who were absolutely wonderful to work with, and I feel like they really stepped it up, quite frankly, to elevate Carson City and the perception because when we were at dinner at at Matt at your your place, you know, you had whatever 19, 20 of us or whatever that were there.

It was a huge group, it was late.

Uh, and and again, the your team was just fantastic, fantastic.

Uh, but just getting a chance.

Normally I'm not on these things, right?

Because I might talk a lot and and monopolize you know the conversation, but honestly, listening to these folks, most of whom had either never been uh to Carson City, or the last time they were here was 20, 25 years ago.

They were blown away by how different Carson City was from the last time that they were they were here.

And now we are a place that's not Reno, a place that's not Tahoe that they're considering, and that idea that we're like a hub, right?

They can stay here, still go to the lake, still go to Reno, Sparks, whatever the case may be.

Uh, I did have some great conversations, you know, during during dinner.

So, and yes, I I didn't talk the whole time.

Uh, but yeah, no, it was it was it was very nice to just understand what they're looking for, how we fit in.

Uh I only wish we had the full day so we could have taken these folks over to the prison right and and made a full, among other locations, but uh eternally grateful for the hours that we did have with them, and again to our partners for the breakfast and the lunch and the dinner and rooms and and um and the tours really do appreciate everybody stepping up to help us.

And I do want to add to that when they did have the opening uh ceremony Sunday night, the bowling center.

We were there, and I would will say Reno did an incredible job at the the bowling center was amazing, and everyone was just having a great time and uh we have some funny pictures, but I didn't put them on the presentation, so that's next time.

But Reno did do uh the people at the RC R CBA did a fantastic job in hosting that, and everyone was really impressed.

I also want to add that during my appointments, one of the things that intrigues uh these operators about coming to Carson is the fact that we do not have any hidden fees.

It's really important, and and the more I talk about the more uh I see that that they're the intrigue.

Uh, you know, our we have the room tax only, no resort fees, uh, some of these other areas.

We don't charge for any parking for the motor coaches, and that's very impressive to these tour operators that are looking to bring these tour groups to Carson in our area.

So I think that's very important going forward too.

So and then the uh the next one going right up in next month with uh the Go West Summit, which will be held in Las Vegas this year.

Um it is just the Western states, part of Western Canada, uh same type where they come in.

Um we make appointments, and uh this year they're gonna do a prefam up in our area.

Uh the nugget is going to be the host hotel, and that's just some of the itineraries.

They're coming in the 27th, they'll be in Reno.

Uh the Saturday, they do go to uh Tahoe and Carson Valley, and then Sunday they'll be here in Carson City.

And I am have uh I do I do have it set up to where we're gonna uh take them to the Stewart Indian School.

Uh I set up to where uh with the new basket exhibit.

I met with uh Josh Bondi, and we're looking at uh creating little baskets for them uh to give gifts where they're actually gonna set the basket up and then they'll do a little participation to finish the basket to be a little bit more impressive and a little bit more personal for the gift uh to the operators, and then I'll take them to the Stewart Indian School.

Uh I mean the prison.

We'll do a guided tour of the prison, and then they head out to uh Virginia City.

And then that Monday, they everyone starts heading back to Vegas for the actual show, which will be at the Rio.

And I'll I'll be heading to uh the Las Vegas myself that Monday night to set up Tuesday for the appointments and be there for a few days as well.

So that's gonna be on the line of if you all remember maybe the jackpot jamboree we did.

It's about 20 20 operators last April where they did the same thing.

They uh went to Stewart Indian School, I believe, uh, and then the uh the prison tour as well, and everyone was impressed with that.

So uh any questions on that.

And then this is the Nevada Association of Student Council conference, state conference.

And unfortunately, we met with them and I was under the weather for that.

And David met with them.

Um, but I did want to say that I did take a small a few of the people uh just last week, Kyle Alan to the Carson City Downtown Business Meet Association meeting.

Um these kids are truly amazing, and they just gave a brief introduction and what the conference is going to be about and the fact that there's gonna be 1,500 students, you know, sending coming into Carson City for that time that will be probably in downtown doing some of the you know uh you know visiting some of the businesses and uh and um so they were very impressed with that.

And then David was at the actual meeting, which I couldn't make, so he's gonna give a little brief.

Yeah, I'll jump in on that.

Just briefly.

First hats off to Kyle and Leah, the two co-chairs.

They are amazing uh young people.

I'll just tell you that right now.

And then Caroline and Tania on the staff side.

So those are the four that we're working with over there at the Carson High School.

Um we're gonna be the destination uh sponsor for this.

It's the first time there's ever been such a relationship in the history of this particular conference uh here in Nevada.

It's been 20 years since this conference has been in the Capitol City.

So I'm very excited to take advantage of 1,500 folks.

Um everybody but Clark County students will be staying in Carson City.

That has to do with I guess an agreement or something uh with the Caesars group and the Cars or the uh Clark County School District.

So it it is what it is, but we're gonna pick up folks out of Washoe County who are those students are gonna actually be staying here in Carson City.

And we are uh working the whole team is involved with this.

Lydia and obviously Stu.

Lydia, Zach, Eric.

Uh, we're we're gonna break the students up uh half or some some share around plus or minus half.

We'll actually do the Kit Carson Trail.

And the other half will be taking a mural public art tour, which Eric is currently working on.

I think his name's Greg, I want to say, but I don't remember his last name.

We'll have a new shorter version, so you're not trying to hit 70 plus pieces of public art to take you all day.

Uh, but the beauty of that is they'll be all over the downtown area.

And so part of the meeting with the DBA was to have the businesses open uh with that many kids and students.

One, we want to make them aware of it.

Uh two, are the things that they can do, you know, pop or soda, you know, excuse me, uh, you know, or shakes or or whatever, hot dog damn, I don't know, you know, whatever makes sense.

Also, if they want to sponsor uh oh, yes, they they can be some of the sponsors for this too.

So they were talking about that at the meeting.

Certainly, certainly.

the downtown area and so part of the meeting with the DBA was to have the businesses open uh with that many kids and students one we want to make them aware of it uh two are the things that they can do you know pop or soda you know excuse me uh you know or shakes or or whatever hot dog I don't know you know whatever makes sense also if they want to sponsor um oh yes they they can be some of the sponsors for this too so they were talking about that at the at the meeting certainly certainly and so uh I'm just thoroughly impressed with with with this whole group of people and I think we have a really cool opportunity to showcase capital uh one with a lot of super intelligent uh people who are involved with with student council and so uh it'll be you know that Thursday Friday and Saturday night and uh you'll all be invited as I'm told we're gonna have a little area I think for visit Carson City during some of the presentations and I forget the opening and the closing sessions um with some some speakers that are coming in for that as well so more to come you know uh but they have been super cool super great to work with and uh I don't know Stu if you that's it's about all I all I have you know unless Lydia if you want to throw anything about the video or anything but that's all I got for you.

No just how organized they are in putting this whole convention together um I I looked at some of the video from where they had it last year in Vegas and what they're doing to prepare for everything in Carson City is is just really amazing what they've done and fantastic job.

All right uh next one is uh we have finally uh went through our endorsed events the exhibit A these are uh the tournaments that are uh coming through starting in April uh going through the end of the year towards November um some of these are still tentative in their dates um and some of them might be subject to change but we wanted to give everyone an idea at least what is coming for uh Carson City in the way of uh our regular soccer our ball games um and going through the uh Nevada day powell actually so with the new turf supposedly being done April from what I've heard uh it just depends on what that is um the what weather wise uh the first real tournament to be held on that that's out of the area is the Rock and Reno uh tournament that will be May twel back to back but they're uh the first one the first one is gonna be the 22nd to 24th.

So that's going to be the first tournament to play from out of the area on our new turf.

So we're gonna do a little something something with Rock and Reno and Franny and uh tournament organizers for that.

That's not new right what's that that's not a new tournament that uh that one is not a new tournament the the actual rock and reno afterwards has been a new tournament uh because they used to just do one tournament now they're doing two tournaments here with looking to expand even more so uh to get uh like three tournaments here but they're just gonna be the first ones to use the field so um and and then the uh legacy sports you have listed as tentative is it is it the dates that's tentative or the fact that they're coming is tentative some of them it's the fact that they're coming uh is tent of the no limits still working on uh the legacy now this legacy sports uh that one they're bringing five different tournaments legate sports is uh out of California so we're just looking to coordinate with them on the dates for uh this tournament we have seven dates you have listed yeah yeah there's seven I'm sorry there's seven that's what I'm getting at is uh if if I make a presentation to the board am I saying that the dates are tentative or the fact that they're coming is tentative no you don't know they're not locked in yet.

Can I can I jump in there okay so so the timing of this Stacy we had already put this out we had posted this so we've subsequently had conversation with Scott Chapman at Parks Rec in Open Space.

So on the updated version of this these are locked because there's a split between youth and uh adult so it's not tentative.

No we're okay.

Okay to yeah I'm sorry yeah it was so so what he's talking is so uh what he's talking what what's Stacy's referring to uh when we put this out we still had tentative because we didn't hear from Scott so this happened after the publishing that that's what it was so yeah on the master now I've yeah I had to remove all the the tentative and there was a little bit of confusion there because the difference between the adult slow pitch and the youth fast pitch there's Brian and is it um there was two different people Dustin and I got I got the two guys mixed up of who was who and so we just got all this worked out late last week with Scott.

So it's okay, yes.

And I can provide the board with a more current uh version.

Uh basically two four was where the updates came in because we also had to shift the Battleborne Blades because of the not closure, but because this is being used for primaries here.

Primary.

They had to come in a week earlier.

Oh, yeah.

We only found that out um after Eric conf Mr.

Gluke confirmed that uh at the end of last week as well.

So there's that is why it's I say tentative, uh, because this is sort of a work in progress a little bit.

Some things like uh Cookies Best and No Limits, we literally don't have dates yet in the case of of those two.

I was just asking about legacies, yeah.

But yeah, you're okay to say yes, because we did, yeah.

Uh and uh and I'll make sure, Stacey.

In fact, I will do this first thing in the morning.

I will get the updated schedule on the off chance that I that the dates, because in my head, I I'm looking at these.

I think these dates are okay, but there may have been a slight change.

I'm less concerned about the dates and more concerned about just the general fact that that they're coming.

Legacy sports is bringing some tournaments.

They are the board's not gonna remember what the seven dates are, nor does it really matter.

Okay, no, no, perfect.

I'm like 99.9% sure, but I some dates are concerned.

Some confirmed.

Yeah, because in my head, I I feel okay, but then Scott, we changed something in there, but I assure you I'll have to all five of you in the morning an updated version of this schedule from two four.

Also, uh Parks and Rex will have their schedule out too, because they they have some tournaments that are not endorsed by us that they will have.

So Scott, I talked to Scott Chapman, and he will have that in the next day or two.

Uh their schedule, so we can see the full bore of who's coming here to play for the whole year.

Well, could we incorporate his on these even though they're not endorsed?

Maybe add another column, it says not endorsed or something.

There is a schedule that will come out from Scott and they collapse both together.

Yes.

Yeah.

Ours is just specific because it's mentioned in the interlocal agreement as exhibit A.

So they're just the endorsed, but yeah, there is a different version that we can share with the board that has everything in it.

Yep.

Thank you.

And then uh the next page is just some of the the new tournaments we were just talking about.

Uh um Rock and Reno only because of the the second tournament would would be kind of the newer one, legacy sports we just talked about.

Uh I'm working meeting with uh the the people at the gun range for the Nevada State Sporting Clay Championship, which is the one that would be uh held here, which is a statewide uh shoot.

And then uh we're gonna have uh the horse dancing.

I'm working with them, and then the PGC basketball, it's it's more of a uh training camp, it's for the youth, has some of the NBA endorsements.

This is from the teams show I've been to in the past.

So they're gonna be doing that at the Mac Center.

Uh those are the dates for eighth, and then obviously the Tasmanian Boxing Club.

So they are working on a couple new events.

They are working on uh a boxing tournament for the North Nevada versus the Southern Nevada, which would be huge for this area.

So they're working on that.

They're also working, which will be, I think the one in August.

They're working on Northern California versus Northern Nevada.

So uh once they get everything finalized, they'll let me know about that.

And that is it.

So if anyone has any questions regarding anything, let me know.

Any questions first to okay?

Uh great.

Um with that, we're gonna skip 9D.

Eric is actually meeting with an artist right now.

Um so I'm gonna have him do an updated presentation at the March meeting.

Uh and I'd like to go ahead and move on to 9E, which is marketing and PR.

Lydia, take it away.

Thank you for the record, Lydia Beck, Marketing and PR manager.

We have had a busy January, as I feel like many of us have.

Um we have a nice little recap of some things that we've got accomplished and this month.

It was heavy uh planning and build month.

So what have you what a lot of what you see here supports our future wins, some conference presentations that we hopefully have coming up and do have coming up.

I'll be presenting our at the One West Tourism's Martech Summit uh in a few weeks and March 2nd through the fourth on the success of our winter campaign.

And then we also have um more PR submissions, we have site navigation improvements, and then we also just wanted to highlight uh a lot of the content creation that's been happening, especially for arts and culture.

Zach is continuing to cut content for socials on the Nevada State Museum that we have from Woody.

They're still continuing to perform really well.

Um much of this work really kind of compounds over time, and it's kind of all came to fruition here in January.

So it's not one off, it really builds momentum for the rest of 2026.

So on to our digital growth update at a really high level.

January was a very strong month, especially in our lodging referrals.

They increased nearly 40% month over month, which is the behavior that we really obviously want to see.

And then we are also seeing some really great engagement in the Winter's Charm Act Three refresh, particularly with Danielle's monologues that we did, and they're holding attention really well.

And this slide is always for our data-driven members of the board.

Overall, we saw over 83,000 total web visits in January, which was a 41% increase over last year.

And then most importantly, our paid search optimizations that we did have led to a 53% jump in lodging referrals from that channel alone.

So we are successfully capturing people when they're actively searching for a place to stay, and StackAdapt our video delivering that system that we use is delivering really high, extremely uh extremely high completion rates, which is telling us that people are actually watching our content.

So we're excited to see that in January.

And hopefully this will um contribute to the momentum that we're seeing from December.

Uh, it was really promising to hear that we had a great month.

Um now one thing that we're seeing change a lot is how speaking of AI is changing website traffic and SEO overall.

So not just on our site, but across the board, across the internet.

So it's no secret that AI is changing the game.

And so instead of a list of links like you normally see, that AI overview that we all see when we type in things like things to do in Carson City, we get that nice little overview.

So that might mean fewer casual website visits, but when visitors do click through to our site, they're much more educated, intentional, and more likely ready to book a trip at that point.

So our engagement and time on site is much higher, even though some we're probably gonna see a trend in website visitation down overall, which is common across not just CMO space, but kind of across the board for many people.

So just wanted to to highlight a trend that we're seeing in the space with this AI overview.

But that means that our SEO is more important than ever, meaning that we need to have SEO strategies that are evolving toward AI content, and we're really changing the way that we present our blogs to do just that.

And we've seen a lot of great success with that so far and seeing the engagement time on the blog landing pages, which is kind of we call it the Capital City Insider.

So that is kind of the insider curated pieces that are our suggestions for what to do in Carson Cities if we've been here for a while.

So we're evolving that.

We are evolving our itineraries.

We're gonna have a really nice presentation on our entire um itineraries page have been changed and updated.

Uh it was a huge thing that we've been working on for the last few months, and I'm excited to be able to show that.

Um, I would say probably in May by the time that we really get everything updated and finished.

But I think that that will also contribute to this SEO.

So we're trying to stay ahead of the game as much as we can without beta testing a lot of things and spending money with uh with the minimal budget.

Um there's a lot of things to try right now, and so we are trying to gather information from our colleagues and our peers to see what's really working and looking into the things that might work best for us in our budget.

Yes, please.

Oh, I I love to see that slide.

Love that uh you guys are having that conversation in my business, my day-to-day I sell real estate.

Yeah, the front door for me has been Google forever and ever.

The front door of the internet has been that um that is now AI.

People search what realtors should I use.

I'm looking for homes in this area, and they use that.

Um that you can do is simply ask chat GPT, how do I become the number one referred source?

And and they will give you step-by-step directions to do that for no money.

Doesn't cost anything.

So using AI in and of itself to adapt to their algorithms and how they promote things would would be a suggestion of mine.

Yes, absolutely I agree.

I got a quick one.

Is that AI overview?

Is that constantly changing?

It can if more people are becoming sources of information.

So say that five different people created a blog about things to do in Carson City, and their SEO is very good, and they were people they were actually showing up on Google searches that might impact what information they're pulling into that response.

Okay.

So website and content is still very important.

So that we're feeding the AI with correct information, if that makes sense.

So basically the AI overview is coming off of search patterns or what people are putting.

Okay.

I just wasn't sure.

Okay, great.

Yeah.

You know, it's even it's it it I talked to someone about something similar to this, and and it it's really remarkable because it captures the um essence of the query that people are writing when they ask the question.

And from that, it's gleaning the level of intelligence and sophistication of the asker.

Um and using that to help provide answers and validate um what they're asking and what they're displaying.

So if you if you ask something or upload something, or you do it in a way that um it's their algorithm that makes it sound like you're it's it's well assembled, well put together that will be given more points, so to speak, more value than someone who's writing something that doesn't use punctuation as a bunch of misspelled words, for instance.

Um, I probably oversimplified that a lot, but um yeah, but that's that's what they were saying that that so it it it knows what to take and what to sort of discard basically.

Yeah, and could I jump in?

So Lydia and I sat in on a webinar with Mind Trip AI last week, which Lydia can better explain that additional level of sophistication that we could actually bring to visit CarsonCity.com beyond the chat GPT in terms of specific trip.

Yeah, yeah, yeah.

You can talk about that.

I was actually gonna mention I don't have it in here, but I was gonna mention that.

But that is Mind Trip is becoming kind of the leading source of merging AI with within the travel industry on websites.

And so it is a chat within your website that basically is merging your website and chat GPT or whatever AI into one.

And so I'm actually visit Carson Valley has it on their website, so does Travel Nevada.

And so we've been gathering information for them.

It's a pretty lofty investment.

It will at minimum be at least 12,000 a year to invest in that.

But I am leaning towards that it would be worth that investment.

Um pending doing a little bit more research with them, but it is very cool in the fact that I can talk about I even tested it.

My parents were just in town.

I'm like, I have my parents are 72, I have a two-year-old daughter.

What are some things that all of us can do together in Carson Valley that would really make the trip worthwhile?

And so then it will pull together the an itinerary that might make sense from that page, but also pulling in the information from AI as well, and it's guiding you around the website so you're not leaving or jumping to 85 different pages, but curating the information from your website into one experience and then even take you to the booking engine to find you which which hotel might work the best.

So it is a very sophisticated program that is kind of the best of both worlds in the travel space.

And so I'm excited to see more.

Uh it sounds like it could be a great fit.

We just need to make sure that that fits budgetarily within this next year.

Um, and there's nothing that I'm not missing from that just demo, but we're very excited to see that.

Any other questions in the AI space?

All right.

Then we'll move over to public relations.

We had a really great couple of articles come from uh Aliza Freeman who was in L a Las Vegas-based freelancer that we brought up for actually through RTT, but she spent a lot of time in Carson City, and we had her experience in Nevada Day.

We sent her up in a balloon, and she had a wonderful time and wrote a couple of great articles.

Um, one, we were part of the roundup of five small towns to make a perfect day trip for Reno, and then also a Las Vegas Natives guide to celebrating Nevada Day.

Uh, we also were mentioned in a very odd article, not travel related, um, as you can see, but that was picked up by Yahoo, but uh they did mention the Kit Carson Trail.

Um, and then we also just had several fam opportunities that we're working on as well.

And then lastly, we uh obviously are through calendar year 2025.

I like to wrap my head around what the calendar year destination overview looks like a lot, just because I think that makes more sense to a lot of people, and we can really see what that looks like all the way from January through December.

So I wanted to present that to you, and then also dovetail that into our datafy campaign that we are halfway through running, and so I have that data to present as well.

But as you know with DataFi, it takes a few weeks to actually aggregate all that data to find postmarket postmarket uh data to input it into.

And so I'll give you that halfway mark in view.

All right.

And so this slide overall answers a big question we often hear are people staying in Carson City, or we just drive through destination.

Uh this data shows that over three and a half million visitor days and more than a million and a quarter uh trips and an average of 2.8 days stay in destination, confirmed that Carson City functions as a multi-day destination.

California remains our powerhouse market at 56%.

So overall, we had a really strong 2025.

Our length of stay is flat.

Our total trips are down just slightly by about 5%.

But overall, we are trending uh quite well into 2026 already.

And then our top five DMAs is states and cities helps us understand our specific markets and our targeting.

So you can notice the strength of Sacramento, Los Angeles, San Francisco DMAs, these are our primary feeder markets.

So we will continue to lean in there.

And as you can see in the cities, Fallon is always a surprise and delight to me, no matter what.

But what we're finding from our feedback is that the base recommends going to visit the Capitol as people in the military.

And so we see incredible visitation from Fallon on an annual basis.

And we have done everything from excluding commuters, frequent trips.

Like we did everything to try to figure out like Fallon must be an anomaly, something's wrong.

And we were we were proven wrong.

They are here to come and visit and stay in the Capitol and explore Nevada's capital while they're here.

Overall, the headline here is so are they um they're obviously not indicating their origin.

I mean, if if if they're indicating Fallon, even though they may be assigned there, it's not their home.

Correct.

But this is capturing it as though it is.

It's capturing it because they have to spend a significant amount of time in that place for their device to be recognized as their home base.

So though it might not be, it's not extremely temporary.

So they are recognized as that is their home base for that period of time.

So it is interesting.

It's kind of yeah.

We have we have looked at every angle is CC of trying to prove this is not accurate, but we have not found it.

I believe it is because in addition to uh flight training, they have um they have some intelligence assignments uh there, surprisingly.

And so um, I know there are people that come in for 30 to 180 days.

Excuse me, 90 to 180 days at a pop.

And um it's just it's it is interesting.

It would be interesting to know if their visit from wherever they are in the world or in the US generates other visits after they bring family back, for instance, or perhaps return or um I wonder if that's something that we could capture somehow where we could um encourage them to come back or something, you know.

I don't I don't know.

Um yeah, I'll think about that.

Um Jane Moon, who is the tourism director for Fallon is a wonderful partner of ours.

She sits on the uh on the Dave.

I'm gonna say, yes, thank you.

Commission of tourism.

She's the rural commissioner.

Thank you.

That's what I couldn't remember.

Um, so I would love to work with her to see if she has any data on that.

Uh see that that could help us confirm that.

Overall, this is just some straight data that I I thought was important that you can dive into, but the highlight here is that shopping and downtown experiences are major anchors for when people are here.

So we are performing well as both a day trip and an overnight destination, and our marketing is focusing on and designing to convert day trippers into overnight stays.

That's a charge we've had for quite a few years now.

And it's clear that downtown and shopping are our critical conversion tools when it comes to that.

So it's not just amenities, but that it's also followed by lodging, attractions, and food and beverage, which uh reinforces the importance of supporting our downtown core and our retail partners.

Our hero visitor visitor is age 45 to 65 plus with a household income of 75,000 or more.

And they aren't just passing through, they're here to shop and experience Carson City.

And lastly, for the destination overview, just wanted to give you kind of that bell curve of of where we're seeing most of our visitation, which is no surprise, of course.

And our data fi marketing campaign that you're going to see next is focusing on high value lodging visitors in our shoulder season.

So this campaign is to help stabilize the fluctuations a little bit by targeting audiences with a higher propensity to stay overnight, regardless of the month.

And so far that campaign is working really well.

And I will show you how.

So to summarize what we did in this campaign, because we had a lot of moving parts in here.

It's laser focused on the shoulder season from October until the end of February.

So we aren't looking for just clicks.

This is not a massive awareness campaign.

Like I said, we're hunting for high-value visitors.

Those whose past behavior that we have found shows that they're likely to book a room and stay overnight.

And that's why we do this with DataFi because they're able to get that granular of data and why we invest in this platform specifically, because one of the greatest things that they provide is the incremental lift.

So we can actually see a visitor who has delivered an ad and actually came into the Carson City market and where they went while they were here.

So scary but effective and very helpful.

And what I feel is a really wise investment of our dollars.

And we're hoping to continue this again.

Um while we're doing our grant writing, they're providing some co-op opportunities with travel nevada.

So we're looking into continue this.

And then additionally, it's ensuring that we're not just having the clicks, but really meaningful.

That's a visitation, and we're being aggressive also with geo conquesting.

So that actually serves ads specifically to people who are already visiting Tahoe Arena, trying to convince them to come down into Carson City and add us to their itinerary.

This slide is just providing supporting details behind the strategy.

It shows the length of stay, the DMAs, the cluster, the visitor clusters, where people are visiting when they're here, uh which is connected to obviously our targeting decisions.

So I won't walk through each element, but it's just reinforcing the patterns that we saw in 2025.

It's very similar to that data.

So to wrap up this campaign and the question is our marketing working with DataFi, I would say the answer is yes.

Our audiences were that were served our ads in this campaign were 9.33 times likely to more to visit than those who were not served an ad.

And that translated to just under 2500 trips to market that we can identify with their cell phone data.

So we can directly attribute them into Carson City.

And in lodging properties, we are observing about 650 room nights observed so far.

So we can see we can capture them actually in each lodging property, which is which is really, I think kind of mind-blowing and very cool.

Does that ad hit them when they're in the region, or does it or maybe both, or does it hit them after they've left as a reminder to hey, perhaps come back?

Uh the geo conquesting is in the region.

The other two display and video is hitting them before they come to the region.

And so we do a little bit of both.

What about after?

What about post-visit return?

What about we do have remarketing built into this campaign as well?

And so if they um we will have an audience now of those who came to Carson City, so we we will be able to keep this audience of those that we saw in market.

And if we continue this campaign, hit them three, four, five months down the road we can do that.

That is an option.

Exactly.

Whatever train museum or yes, yeah.

We can use them as their own remarketing audience.

Yeah, and then we'll be able to target specific ads to them for that.

Data is that data that you actually have, or you just it's like uh like a CRM and you can send them a uh a contact relationship manager where you just send them a mass email with with the campaign on there.

That would have to be done through the data fi platform.

So we if we did that again, we'd have to do the ad buys through DataFi.

They own that information, so they don't give us the list of people.

Thank you.

And then for just traditional metrics that um, if you would want to see that, uh just is just showing that our engagement rates are significantly higher than the industry standards they normally see in benchmarks for campaigns like this.

Our display ads are performing 70% better than the benchmark and video completions rates are really strong at 81%.

And just a reminder, we're using the the winter's charm campaign for this.

Uh, and then overall in the bottom right-hand corner, you can actually see the attribution rate for each of the mediums in which we actually did.

So we're we're seeing, and that's of trips.

So uh 0.66% came from display, point six from native, and then uh point three three from video.

So that's all I have for you today.

Happy to answer any more questions if you have them.

Any questions for the very intelligent lady who I'm super happy is uh on the team to help explain all this stuff to me.

So I don't look like a tool, quite frankly, when I'm asked questions.

Oh, he's being very uh no, she seriously, this AI piece.

I've managed to muck this up in my own head like three or four times and having that mind trip.

And so every time something like this comes up, I go to Lydia and ask her, am I understanding this correctly?

She's like, sort of.

Uh, you know, you're close, you know.

Um so as we get more sophisticated, which I think is directionally where we need to go.

And you know, I I like that we're data informed, you know, and and and research driven.

This is a whole nother ball of wax because I used to, you know, I built the CRM for the state, right?

From a tourism perspective.

Holy moly, is this far more complex and complicated and uh this algorithm taking this into consideration and who said what and where did it come from?

I hope that we can be the source, you know, because I trust our information, right?

On our website.

Not that I'm not saying I don't trust a hotel's website or whatever the case may be, but it's all the other stuff out there that I'm not so uh trusting of that information, right?

That scares the living heck out of me uh when people are looking for information on in this case Scarson City, right?

As a destination.

So uh Lydia's gonna be leading the charge on their own.

I'll do my best.

It is it is really scary, like just the number of new companies that are popping up, and everyone's offering some kind of AI component, so they're not far behind.

And so just sifting through that noise to find something that's actually effective and affordable is not the easiest task.

And so um, I do think Mind Trip was sounded really promising, and the feedback that we've gotten from our partners, they're pretty impressed.

And so we're hoping we can make that work.

And I think the improvements that we're working on right now on the website are really going to feed into that.

And I think KPS3 has been uh wildly proactive and also cautiously optimistic about uh proceeding towards what's the best route without us, you know, trying something that's you know, maybe astronomically expensive as cool as it might be, it might not be the fit for us.

Well, there's so much, and it's happening so fast.

That's the hardest part is the fitness.

It's unbelievable.

Well, I'm glad you have as much control over it as you do, because I mean I'm so confused.

I have a million questions for you.

But I gotta put them together in my head before I even start asking.

I'll consolidate them at some point.

Just ask Chat GPT to put it in.

Right.

There you go.

I mean good call.

He's joking, but it is such an amazing helpful tool, but I think that it's a tool and not a replacement.

And I think many people in the marketing world will tell you that.

Like you said, it's great for an email, it's great to help you organize thoughts, but people know they people know an AI is AI now, and I think there's a way to combine AI and still be authentic.

And I think we're we're trying really hard to keep doing that because as soon as you get called out for using AI, it's hard to come back from that sometimes.

I can share with you that it's it it is it in a lot of areas it's going to improve things dramatically in the healthcare field, for instance.

We are experimenting with it now, where um we have four or five providers around the state that are going into their um exam room, um getting permission from the patient with their phone.

Um it's yeah, they turn it on, start recording.

Um, and it is a component of our um electronic health record, and they'll do the entire visit with that phone capturing data from both sides.

Um, and it will take that information and it will synthesize it into uh patient summary and standard medical notes based off of the info.

So the medical assistant will take the blood, she'll just utter the blood pressure 120 over 80, pulses 72, and it will put it into the right spot in the medical record.

The provider obviously has to go in and as you said, verify that because they're saying that that really happened.

So there's a real caution there, but we've even challenged it.

It will um translate uh from almost every language.

Um, and it generates uh uh a transcript, and then it from the transcript generates the notes, and that's the AI component from the full-on transcript to the notes.

And the transcript gets saved until the provider releases that transcript and then it clears it because it's now incorporated in.

So we challenged it by having like we had one patient who had two kids in the room, and we told the kids to talk during the the visit, and it it synthesizes that out, doesn't transfer any of that info over.

We have um we have a couple of people who speak different languages, so we had someone go in and um ask it in both Italian and um it wasn't me and uh uh and uh Netherlands, Dutch.

Um, and just come in and say, uh, excuse me, doctor, uh, I'm ordering a sandwich.

Would you like would you like some a soup and sandwich both times to see if it would synthesize that and pull it into the medical?

Nope.

It's there, it translates it, it translated it properly in the transcript, but it did not pull any of that data into the wow.

So it's it's pretty incredible, and it's really time saving for providers who normally have to take all of that info, and instead of you know, putting it in while you're everyone's been to the doctor and they're entering information while they're talking, they're not even looking at you.

They don't even look at you.

And here they don't have to do that, just have their phone in their pocket, and they can actually have a visit where they're talking to you.

So it's really some incredible um, but the key is as we've all said, you can't you can't just accept it at face value.

You know, you really have to scrutinize what it's spitting out.

Um, you know, anyway, it's pretty fascinating.

Well, thank you all for the lively discussion around that.

So, yes, are you kind of at the forefront of all this?

They are.

Um, I think that's the beauty of having a partnership like that, and of them having so many other clients in different industries.

Um, they get to test that out first and kind of bring back what works for us.

But we've had that conversation a lot, especially with the evolution of visit Carson City.com as we continue to do that.

I think the evolution of websites is happening very quickly, and so uh Dave and I have had many conversations about what is next.

Is it is it is it an app?

Is it are we moving back to apps now?

Uh it's it's there's a lot of conversation back and forth um about what is gonna feed AI the best because I think that's where people are gonna start going to first.

And so much conversation around that.

I think we need to have a balance of both, but um, you also never know what's gonna happen in the next year and where this might evolve.

So we're just yeah, keeping a pause on the stuff.

I was real happy.

You seem to be ahead of the game, like you're trying to stay one step ahead of it.

And I I appreciate that.

Oh, thank you.

It's you almost don't have a choice.

You've yeah, you get far behind very quickly.

Um, but I I do think APS3 uh well, good job on this because uh now you're gonna have a lot more questions from us.

I could guarantee it.

That's okay.

I think we need it.

I think uh everyone's brain feeds AI and what they want to know, and I think I'm happy to happy to take any input.

Well, thank you for the update.

Thank you guys very much.

I will just tell you, Dustin Wonder Trail.

Um, the approach we're taking there is we're actually creating what I was calling a digital platform, but in reality it's an app that has a desktop version to it, and then we'll work on the Google versus the Apple, you know, for the different mobile devices, but we're not creating a website uh for Dustin Wonder Trail.

Uh going in a different direction, what we're doing here between the the different destinations, it hasn't been done before.

So, in and of itself, this thing is mind-boggling to me when I think I figure it out.

I'm like, oh, wait, we're not doing this, we're not doing that, because I'm so focused on like a website in my head, right?

In terms of how destination or DMO websites work.

This is so different.

It has an AI piece of the puzzle to this.

Um, you can take a quiz when you come into it.

It might ask you, I forget if they're like what kind of shoes you wear, or like to understand your personality, depending on how you're coming in to actually use this app.

So we're trying to leverage that information to in theory provide you with different types of itineraries, right?

Different things that we might surmise based on how you answer these questions, um, your personality a little bit.

Oh, this guy may be more into history, perhaps, than going to a gallery or or something along those lines, or this person enjoys outdoor art.

I mean, as an example, right?

And so it's fascinating to me.

I will be the first to admit I'm probably like 12 steps behind Lydia on this because I'm still just trying to get my head around leveraging real-time visitor user data for that experience to basically build itself right in front of them as they're coming into the website.

Um that to me is somewhat amazing.

Yeah, the speed, like we've all talked about the which this stuff works.

So um, yeah, so anyway, uh it's yeah, it's cool.

And yes, it's she's like two steps ahead, which is good.

So we we need that because we're gonna need to stay as current as we possibly can because I don't want to get behind, you know, our competitive set, right?

Out there for sure.

So yeah, AI.

Uh this might be our future uh every month, you know.

So all right.

Uh thank you, Lydia.

Appreciate it.

Um 9F, future agenda items.

Anything the board has at this time.

Hearing none.

Uh 9G, our next meeting right here, March 9th at 4 p.m.

So with that, I'll turn it back over to the chair.

Thank you, David.

Next, we'll move on to item ten, CTA board comments and announcements and requests for information.

Does anyone have any comments?

I just have a quick uh comment.

I um met with um Parks and Rec um this afternoon, this morning, uh, just to tour centennial.

Um, just to catch up on what's going on.

They are they're ahead of schedule.

Um, knock on wood.

Hopefully they stay that way, you know.

Um we'll see with a storm coming into town if that uh works out to to be anything.

I snapped a couple of pictures, but they got one field that's uh very close to having them start uh lay sod on um turf, sorry.

Sorry, sod it's field uh four five six, which is the north west field.

Uh, they're starting in that back corner and then they'll rotate around.

Um clockwell clockwise counterclockwise.

Um pretty impressive.

It's pretty impressive.

They've added a ton of drainage, as you know, which you know has been was part of the issue, and um the drainage is actually below the field.

Um, I I can I can show you in some pictures.

It's pretty impressive.

Um they got one of the primary detention ponds built over on the golf course side, and uh uh it's it it looks good.

I I aesthetically uh it's gonna look good.

I mean, there's you know, they run into a couple issues here and there.

Um they had to move a water line.

Um they had to uh some electrical and communication stuff was in in a spot nobody knew about that they had to trench through or trench through.

So that you know, there have been little things like that that always come up, but um it it it looks good and and uh like I said, the one field is uh they they've got the the engineer who designed the drainage is coming out um by the end of this week to just verify all the the flows and the angles and everything to make sure that it's the way it's supposed to be before they start uh putting down the padding.

The padding is all there, so all the padding is there.

The the synthetic turf is not, but all the pad padding stuff is there.

The underlining the pad.

So yeah, it's uh it's coming along.

I you know, so I I think we can make May, I hope.

I mean, you know.

Yeah.

Anyway, it's it's good.

It's yeah, just give them a call it work.

It it all of it.

I mean, the tennis courts look good, the bathroom.

There's a new bathroom down there, um, which is heated now.

It doesn't have to be shut down in the winter.

Um, it's it it the bathroom is modular.

Um, so it was brought in on a low boy and craned into place uh on a pad.

Same uh setup that's gonna be in Mills Park here.

Um they are glycol heated, so it's uh uh uh liquid heat in the through the floor.

Um so the bathrooms won't have to be winterized.

We'll be able to keep them functional and open.

Uh they have built-in uh timers on the doors, so we don't have to have the park ranger go out and lock them.

Um it's at dusk, they they can be adjusted remotely.

Um it'll be the same thing at Mills Park.

So um, and they look nice, it looks nice.

So uh yeah, John D.

Winter's Centennial is it I it's gonna shape up very nice.

They're they're you know, they got some contingency left.

They're gonna try and put some real sod, real grass in between the fields to help keep the dust down from spreading, you know, uh field to field.

So um, yeah, there'll still be some real grass out there.

Um, so I I it I'm excited.

Matt Garrett, anything?

Okay.

With that, we'll move on to item eleven, public comment.

Hearing none, we'll move on to item twelve.

We are adjourned.