Special Workshop Meeting of the Nevada Commission for the Reconstruction of the VNT Railway - February 25, 2026
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All right.
Welcome everybody to this uh special workshop meeting of the Nevada Commission for the Reconstruction of the VNT Railway.
Uh we'll call this meeting to order.
It is 9 06 a.m.
We run a tight shipwreck.
He said shipwreck, not train wreck.
I know.
Do you have any more agenda?
Yes.
Oh, I couldn't.
Sorry.
And with that, we will move on to our roll call and determination of Corbriana.
You want to take us through that roll call?
Chair Mitchell.
I'm here.
Vice Chair Peterson.
Present.
Treasurer Cruz.
Here.
Secretary.
Thank you kindly.
That if you'd uh like to join me, we'll do the Pledge of Allegiance.
I pledge allegiance to the flag of the United States of America.
And to the Republic for which it stands.
One nation under God, indivisible, with liberty and justice for all.
Thank you very much.
We're moving on to item number four, which is public comment.
The public is invited at this time to comment on and discuss any topic that is relevant to or within the authority of this body.
Do we have any public comment?
Hearing none, we'll move on to item number five, which is our agenda items.
A B, C D D F G H I J K M K.
So Sherry has provided us with a um the most the most up-to-date schedule.
Um and I think we'll we will mostly stick to it.
We'll um certainly make adjustments if we need to just based on people's availability and how we go from there.
But um the first thing on the agenda is a strategic plan to take a look at that, and then uh we'll move on from there.
And so uh let's go ahead and open up that conversation.
Um I have some thoughts about the strategic plan.
I believe there's a c there are copies in the back and uh uh if if you'd like to take a look at it.
We um I think we can tune it up a little bit.
We have a few things on there that are uh legacy left over from past years that we marked as completed, and so I would propose that maybe we look at dropping those off if they're no longer relevant.
I think there are some other items that may be relevant, but we may need to update them and refine them.
And then uh and then one of the other things that I'm looking at is uh if we want to look at getting more specific on the year of implementation on some of the ones that are marked as in progress or ongoing or have discussed, um they're marked down as m for multiple years.
And I feel like that makes it easy to pass it off or kick it down the road to in a later year, and so maybe if we can do a little bit of work on prioritizing and saying what do we want to take on in the coming year and what do we want to push off to future years?
I think that would be um that would be helpful.
So if it's all right, what I thought to do was to go through um point by point and and not discuss first, but just see if there's if it's something we can either get rid of or if it's something we want to discuss further, and we'll just note those and kind of see if we can clean up the whole list and narrow down what to talk about, and then we'll go back and talk about the ones that we have something to talk about on.
Um so number one, the tactic is pursue additional theme trains.
Uh actually, sorry.
A bunch of these um, a bunch of these, there are a couple different ways we could approach them.
A lot of them are very aspirational, it's kind of things to develop and grow in the future.
Um Sherry has a I think a willingness and capacity to maybe do some of them.
Uh, but to take on all of them is probably on the scope of of her the the capacity that she has.
Uh correct me if I'm wrong.
Okay.
And and so as a result, one of the things that I thought of is that potentially all of them may or or getting all of them done if they are things that we want to um we want to prioritize, may need us to look at additional capacity.
And one way that that could look is like I don't know, uh, an event planner or someone that's kind of more in that space specifically to provide backup and support and do some of this growth work.
And I see that applying to a lot of these potentially, numbers one, two, six, seven, eight, and five, and sixteen.
So eight, eight is possible, but the others, you know, it may fall.
So anyway, uh just to keep that in mind.
Um we may want to discuss all of those as a bunch or not.
Let me start with some of the easy ones.
If if you want to look at number three, it's look for local businesses to provide food services, and it says pursue a local food truck services.
We could accomplish that in 22.
Um is that something that's still on our docket, something that we still need to pay attention to or look into, or is that something we can remove from our strategic plan?
I have a question.
You mean at Eastgate Depot?
Is that what you're talking about?
I have no idea.
It doesn't sell it out to it was polar.
Yeah, yeah.
I I we we had a coffee truck, but we were told if we hadn't had food trucks in the past, we couldn't have them now.
So I think that's a non-issue, maybe.
Is that right where we'd have to get health and car city, health and human services involved?
I can't remember what from health's perspective, probably, but it doesn't mean we couldn't have them now.
I don't know if that was uh I don't know if that was a thing from Polar.
It was from relevance, I thought.
Oh yeah, okay.
Yeah, so I mean it is this perceived as a need that we have something that would add something worth worth further work and discussion.
Not if rail events doesn't allow it.
Right, and I don't think I know the coffee truck, well from what I observed at last Polar Express.
There was um there's not a lot of room.
Take we have the our parking is so limited as it is, there just isn't room to put anything else there, and even having the coffee truck um was kind of awkward for the layout.
So I draw mentioning that kind of it did cause issues for the parking.
And so that's that would be the we're limited where we could put a food truck.
It's a great idea, but I don't know what we do with it.
It's probably more trouble than it's worth at the end of the day.
Yeah.
Okay, honestly.
All right.
Um let me touch on number four because I think it's kind of an either-or question.
Um for souvenirs and other merchandise on site and online.
Um is is Tom managing on-site souvenirs?
Yes.
Do we want to look at developing online sales and distribution for merchandise?
Uh I don't know about online merchandise right away, but I think a few little few little things on postcards or magnets or something that actually say BMT Railway.
Um would be a nice takeaway for people.
I don't want to step on Bob's toes by any means, but all of his things there are geared you know, mostly to Virginia Turkey Railway Railway, which's his space.
Yeah.
But if we could have something that says something with our logo on it.
Yeah.
Okay, it doesn't have to be a whole bunch of stuff.
A bunch of funds.
I'm happy to help out.
I know we're not really discussing this right now, but that's all right.
I'm happy to help out on getting these things ordered if needed, because we do at the visitor center, we do very minimal um extra things because we can't step on other merchants' toes, but we do postcard magnets stickers.
So maybe we could what next time we do in order, we could do a small.
So is the is there can is there consensus from the board that that maybe the scope of this initiative is creating a few branded items as opposed to looking at broader distribution.
Do we do we want to break out an online sales thing as something separate for the future, or do we just leave that off our strategic plan for now?
I personally don't think that we have the bandwidth to also add an online element to anything.
We already we just got the website kind of under control.
And that will require a whole new line of thinking and processing and whatever.
So I don't think the online part at that time is a good idea for us.
That's my opinion, obviously.
But I agree with that because I think you know it's desirous when people are there to grab a little heapsteck, and it might not be something that they would really go by and go online at us.
Yeah, if they want an online tube, they can get a custom license plate.
Yeah.
Right.
Yeah.
Right.
That's a good idea.
It's the gift that keeps on giving, because you have to pay extra.
Okay, so so then our thought there is change the scope of this to specifically focus on some uh brand branded branded stuff within the parameters within the system that we've got.
And we probably should I I mean, I don't know, maybe this doesn't matter, but if we were going to sell different a brand, our own brand in the gift shop where Tom sells his brand, then how do you how do you with your books separate and set up?
Right now, is it only set up for his stuff?
Yeah.
If what point is that was used there?
I think he just has a regular, he has one of those um credit card reading machines or it's easy to put in a new line item, you just change it and needed the key.
And then every time it comes in it would go under its own category.
Yeah, that'd work.
Yeah.
All right.
Um could I just follow up though?
If it's one point of sale system, though, Leah, even if you add the additional SKUs at present, I'm assuming that revenue is coming into Tom.
We'd either have to have him send.
Send the check, or EMT has to get their own BNT Railway has to get their own point of sale.
We wouldn't need to.
Or use the one that we use during Polar all year long, which thinks crazy because expensive.
But yeah, I think maybe if we just source it to him.
And have him issue kind of check.
Or a credit.
Credit against this other stuff or something.
Yeah.
Yeah.
Definitely can be.
It can be dialed in pretty easy.
I miss my favorite train.
Yeah.
That's a lot of postcards.
We're still on that seventeen dollar postcard.
Oh, yeah.
Silver inlay.
I'll reach out to Kim who is in charge of the Tom's retail and see how she can work with us on that.
That sounds good.
And if if they say, oh, that seems like a lot, just let us know and we can.
It's not something we're setting in stone right now.
Okay.
Great.
Um item number five uh is is is to provide a common portal for visitor information, coordinated access to information with the VT Railroad.
You know, we have we have this as complete.
Uh my question is, are we satisfied with the state that it's in?
Is it something that we want to refine and develop further?
And we have a new website in the mix now, and I don't know if it's as integrated as we'd like it to be, or if there's further work to be done here.
So it's a leave it or leave it or take it off.
I guess does com what what exactly are we calling a common portal?
Is that just the website?
Is that so it was to be the integration with the DMOs through the site, which is why we have calendar 25 with the new website, because now you can go back and forth between the DMOs and DT uh as well as the film piece, right?
So we have the connections to Leah connections to our film CC as well.
So I well I think uh I and uh if I could, I think the initial, the early was trying to disambiguate between VNT Railroad and VNT Railway.
Um that was kind of phase one was allowing people the the inner interactivity or going back and forth between those, and then I would probably see that as as a second round that we've worked on as the connectivity with the DMOs and the other things.
And technically, Chair, we do have that separation between VNT railroad now, uh candy and and the team, us, him, Nevada State Railroad Museum as well.
So we have the ability to connect to the different people that are involved, the different entities that are that are involved.
So I do feel like we've made pretty good progress.
Like I'm not exactly sure how how else we could expand that.
Well, there is one other aspect of it.
I mean it the website is great.
It does help quite a bit.
That reaches your passenger that's not there yet.
But then when we're thinking about the actual real passenger at Eastgate, there is really literally nothing there that has us, just us on it, not our schedule, nothing.
And so, and I know Sherry's gonna be working on that, but I think that's crucial for us to have our own takeaway so people can is there a rack in there?
There's everything.
I I'm here to tell you since I've got both of you in the room, please bring me everything before we start the season.
And I can set up a whole area that's got Carson City and Virginia City stuff.
Okay.
Because I'm I desperately need it.
Got you.
Okay.
Okay, so if we're so if we're feeling that the online presence is fairly clear and not confusing and allows people to get back and forth or to what they're looking for, then it sounds like potentially a new initiative under the same tactic or goal, which is which is to accompany that with some physical collateral.
Yeah.
For the railway.
Yeah.
And while we're on it, does that does that seem like uh this a this year project?
Yeah.
So we'll drop it.
Drop it into 26 plus I'll call you and see when you're there.
Okay.
Yeah, I'll I can be there any time I only live like five minutes away.
Sweet.
Don't tell me that.
That's great.
And actually backing up to four.
Is that creating some branded stuff?
Is that something we want to we want to prioritize for this year as well?
If you if you keep four simple, I think like a postcard, a magnet, what are the I'm trying to think of.
I did something with our DMOs, like in terms of I think you guys prep the same thing.
Postcard magnets, I'm forgetting what the third one is.
Yeah.
Yeah, for anything to be very easy to do.
The first step, though, I think is her reaching out to make sure that we can't integrate the video.
But yeah, I think that should definitely be looked into more this year.
Okay.
So six is one of these.
Um let me back up.
One, two, six, and seven, I think, are uh are kind of grouped, if you will, in their growth opportunities.
Uh we've done some some work on them.
Um, but I guess the the question is if if we were to prioritize all of these as well as um team possibly, which is commercial sponsorships.
Um it seems like that that's all an additional capacity thing.
And so to me, I think that's probably the broader conversation that is do we have a desire to broaden out capacity to really focus on those things in this year?
If so, then that's something we'll budget for.
And um that doesn't necessarily need to be a full-time person, but maybe there's someone uh contracted on some level that can devote a certain amount of time to developing theme trains, themed event opportunities, cooperative events and attractions, working with lodging properties, kind of all of that connectivity packaging, event type.
It's just like talking about something more along the we're on six, right?
Yeah.
Like something more along the lines of more um like twin trains where that's a coordination between or are you talking more group specifically?
Yeah, it's a good question.
I mean, what it says is packages with other local attractions or in conjunction with other events in the area.
So does a train train is that for sure, and that and that kind of falls under one as well, which is additional theme trains and events.
Um yeah, there's some connectivity.
I don't I I don't see that we've really done much packaging to speak of.
And I to me that's distinct.
Um can we can we could we address seven independent of one, two, and six?
Because seven and eight sort of tie together.
It could be could we take one I could make it just a suggestion because I do have some comments about one, two, and six.
Sure.
That I would like to.
Yeah, we can we can divide it however we'd like to.
Yeah, I just one, sorry.
If if possible.
Okay.
Just on the theme.
Because I I have a couple, if I may, sure.
A couple of thoughts.
So we're in the 250th celebration of the country this year.
I think it's imperative that we do a themed event around 250th, and I'm not uh suggesting that we try to expand the schedule by any stretch of the imagination.
What I would recommend is we take a poorly performing Sunday train and do a theme train since we have the well, we had some statistics about the 100% occupancy uh from our meeting, you know, on the on the thematic trains.
So it's just a thought.
And then I have another uh request.
I'm not sure if this would be appropriate, but when we're talking about uh sort of event opportunities, we're the lead organization on the Dust and Wander Trail, which is an overarching art, history, and culture uh something we're building basically, right?
For Virginia City, Silver City, Gold Hill, Carson City, and Carson Valley.
And I met with the executive director for that particular board earlier this week, and we wound up chatting about the idea of having an event kicking off when we get our app going, we get our railroad spikes in place over the summer months, so it'd have to probably be in June, July, August, September at the latest, because our funding runs out at the beginning of uh October.
I mean, because we have the money within the grant that we could, once I get everything cleared, you know, with the state and feds and all that stuff from a fundraising perspective to have an event and use the train since the spikes are the physical public art, the infrastructure that's tying this whole thing together.
What a cool way to open up, you know, and that could be the Carson City of uh fundraising event, to be honest with you, because we're trying to do one in each community, right?
So just something I want to throw uh throw out there as far as Dave, could we could we save this conversation for the growth opportunities section?
Oh, yeah, because it's a kind of a specific thing.
Okay, I mean it sounds like relating it back to the strategic plan if there are specific event type things we want to do, then then num number one or two, whatever it is, should be prioritized in this year on the strategic plan, right?
Since I would agree, yeah.
And then we can get into some details about that as we get into questions.
Do you want to handle group charter under number well B as well then for growth?
Because I have I want to talk about um groups and charters because we have somebody that's looking to also rent out a train.
So should we do that under B as well?
Um for specifics, yeah.
But I mean, I mean at this point, uh the for me and in my mind the point of the strategic plan is deciding what we're going to focus on and in what year.
And so if these are things we're going to focus on this year, let's put them on the strategic plan as prioritized for this year.
Um then we can discuss them as we get into well, what are we going to do this year to do those things?
Um fair enough.
Because I I think if we if we get down into the specifics, this will be open all day, basically.
Sure, right?
And so um so uh further thoughts on one and two, yes, prioritize them for this year.
For for me it's as I mentioned, it's not super helpful to have it like ongoing.
Uh we can roll it over next year if we if we didn't accomplish it or need to do more on it, but uh if if it is something we'd like to focus on, then I I think we we put it for 26, 26, 27.
Which year are we planning?
Calendar.
Well, this is a calendar year on the strats.
Okay.
It's a little bit different.
But can we put a number behind it?
Could we say that we'd like to add one or we'd like to add two theme trains and maybe we could have better metrics tied to it?
So that way it's I know what you're saying about ongoing, but refine the initiative.
Yeah, but if we try to do oh, I'd love to do the a 250th, that would be really cool.
Um if we could do something around around that, but if we're running 100% and 38% on the diesel, I don't see why we I mean, I know we're not probably there yet because we have the ticketing thing, but when we if we're gonna talk about the pricing or strategy around when when we run the trains, what's the harm in potentially replacing a normal train with a themed train if 100%, 38%?
You know, I don't know where that discussion where you want to have that effort.
But um, you know, I I don't know, I just throw that out there.
So, how does everyone feel about taking taking them number one and and quantifying it into two additional, two additional theme trains, uh, or at least two additional theme trains this year?
As well.
And dropping it here into 26.
Yeah.
And then we can reevaluate for next year and see if we want to incrementally continue.
Yeah.
Does that work?
That works.
Umed events.
Do we want to do something similar there?
I mean, does Twain train count for that?
Is that where is that where it falls?
You know, does it kind of cross over between different things?
Or is this something different?
Was that the fourth of July?
No, this is something different.
Yeah, this is this is something else to do when things are busy.
Yeah.
I think that's when you guys are concerned about or Leah too, but bringing the train up into Virginia City during those really large We want them on those days though, honestly.
Because you want to reduce the number of cars.
Yes, that's we always use it to market.
Yeah, like camels we say, the camels?
Yeah.
We do a big place where we're like, yeah, don't park, don't worry about parking, right?
Yeah, and you can hit the I think this was the first year we actually did that, right?
Because we had to change the timetable a little bit.
Correct.
Did the camel car work okay?
Yeah.
So people could bring their camels for them to that go fly.
I don't remember.
I'm looking at Stephanie because she brought her pet camel gymically.
So do you feel that that did help or not?
On us, we we don't I don't know.
It would be a uh one I remember is um first there was a concern that maybe there wouldn't be tickets for those people, but then it turned out that there was.
I think we just kind of missed the boat a little bit on marketing.
Yeah, we need to start that way earlier.
Um because we did we didn't sell it out.
We had I mean we I know there was a moderate amount of interest in it, right?
And people were happy to hear we were gonna do it, but we needed like much better marketing on it.
And now that we have the new website, maybe we could figure that out now soon so we can have a whole thing on the website for cannel races.
And I when we get to marketing, that's gonna be my something I wanted to bring up is that we still seem to kind of fall a little bit short in terms of uh being out in front of things, and that's that's one instance where I think we already know when the camel races are, we know when any event in Virginia City, it's all set in stone.
Yeah, we can really push to make sure that our calendar m makes sense perfectly.
So then let me suggest pushing this off because this sounds like doing something totally different, or in addition to to have activity at the other end of the line, which something like railbikes may do that, but that's you know, that's so let's not prioritize number two.
We can leave it on but not prioritize it for 26.
Does that work?
Yeah, and we'll just stick it in a future year and then you know could I ask a question?
Uh could I just ask a question?
So on number six, when we're talking about the visitor packages, and I agree with you, Leah on the marketing end of things, but is there not a way that we can work with you guys to create a package that allows you to ride the train and you get a ticket to the camel races or the hospital or whatever.
I mean, yeah, we talked about doing that before.
I can't remember what the holdup was, but I don't think it's that big of a deal.
I think it's something that can easily be done with any event or even attractions.
We can easily talk with you guys, and if you bring a train ticket into the visitor center, you get a free act free access to the Pondo or something like we can easily do stuff like that.
So that goes back when we talk about um growth opportunities, we can definitely discuss that more.
Okay.
Um six.
We we've kind of we solved one and two, six.
Is that a focus this year?
I to me better integration is different for something that's already existing is different than developing something new.
And to me, this kind of more applies to developing something new.
And I think we could easily do this.
I don't I don't know why we wouldn't focus on this this year.
Well so to me, this um we already kind of like take taking the camel for an example.
That's that's already existing.
We can make it work better.
I don't think we need that to me is not what six is talking about because it's kind of already there.
To me, this would be more new and developing other packages uh that don't currently exist.
Well, I think we still need there's some refinement that needs to be done on the twain train, and that's still relatively new.
There's some refinement that needs to be done on the camel thing.
I don't think we need to go beyond those right now.
I think we need to focus on getting those working better.
Yeah.
So in my mind, that would be argument for six not being focused on the COVID.
It's like let's deal deal with internal.
Yeah, I agree with the idea there.
Because maybe then if once we get those to where they need to be, that would help us with something new because at least we have some structures tweaking everything and then trying to yeah, something.
Uh seven lodging properties.
My my questions there, when and who so I have a property here.
I don't know cherry or candy, did I connect the Gold Us West with either of you?
Did um last month?
Did I?
Did I?
Okay.
So the new GM is on my board.
He just got appointed to the board.
Who is it?
Uh Matt Todd.
Oh.
Yeah, he specifically I connected him with the uh museum properties.
Um they want to do, or he wants to do specific packaging with the train.
With the railroad uh museums.
I'm not exactly sure how because his question to me was, you know, why can't I just buy 300 tickets and then put my own packages together?
Uh obviously it's it's not even that easy on the museum side of things because they don't have physical tickets, right?
So they're I put them, I connected them.
I haven't connected here knowing we were going to have this retreat.
And I told them until we have the retreat.
I didn't want to.
Put you all on.
You know, put you guys in a weird spot.
But the beauty of that is once if we were able to do something with one property here in Carson City, I can guarantee you a second, a third or fourth or fifth property is going to want to start doing lodging packages with BNT Railway.
I just don't know how to make it work.
So is the revenue share issue.
Why don't I I explore that?
Oh, send me the I'll I'll connect you with Matthew.
Okay.
Yeah, yeah.
So uh what I'm seeing there is potentially make that one more specific as well.
That the goal for this year is to create a our first.
That would be cool if we'd be nice to get one down here, one up in Virginia City if possible.
I don't know that it is for us, honestly.
But it may not, yeah, it may not make as much sense.
I'd have to.
I just don't see the want for that up there.
Well, you mean people lugging their suitcases up from the train depot?
Yeah.
Oh, that's old school.
I like that.
If you can bring one of the wheels and bride it down to the gold hill itself would be cool.
It's a get off, stay there, jump on the level.
And that property is hard to work with.
Really difficult to work with.
Okay, so we'll refine seven as creating one package.
Yeah, just trying to get one lodging property and that'll create a model that then.
And then we'll steal your model and for two minutes.
Okay.
We can't give stuff away, Candy here.
What are the thoughts on tour operators?
Uh, which is number eight.
Is that is that a growth opportunity, something to focus on?
I just went to um NTA this year in um Ottawa.
So that was interesting, seeing as how much loved America is right now.
But I did have a lot of conversations because, and I think I stated that in one of these meetings that I was going, and then I would make sure to bring up the train situation while I was there, and I did.
And it is still a really big deal for those people.
It's just developing itineraries that work for groups.
And we don't have any pre-built itineraries for anything BNT related necessarily.
I have some on the Virginia City side where you know you go and do the short line.
But I think developing some group specific one sheets that we can send out to.
I have so many contacts with group travel.
I'm sure your office does too.
Yes, it was.
I was hanging out with Steve the whole time in Ottawa.
It's on our one sheet, and uh you're right.
These folks are really interested, but they want the lodging piece too, right?
So maybe that goes in conjunction with the lodging property offers.
Like we kind of make something group related to that.
So there was a big interest, but like I said, those people when you go there, if you don't have a laid out, this is what you would do when you get into town with your group, you start here and you end here, they they're like, well, I don't want to do the work to figure out what to do in between.
So if we built something.
So I think that's something we could easily do for this year.
But I think it makes sense to work it into the la a lodging property offer as well.
The one she would also include information on, and here's where you could stay in the audio.
Any of the operators uh mention the limitation because we only do weekends.
Some and most of them can, if they know an uh when I'm talking to these people, they're planning one to two years in advance.
They're not playing there, that's not something we see an instant return on.
So if we just if they're aware, they can schedule that with zero problems.
Okay.
So and then they also have the option of the short line during the week in the summer, so it's not like they're completely, you know, blocked from getting on a train.
So I I and uh I will just remind us as we go through and talk about all the things we really want to do that we have no staff and one executive director.
So just keep in mind that we can say we want to do everything this year, um, but we probably should be realistic.
I think we've done well in limiting the scope on some of these, which I think is absolutely helpful because it's uh it's much more attainable that way.
Um but just kind of keeping that in mind as we go through.
Can we pop to page two?
Uh so nine has to do with provide regular maintenance to the railway infrastructure.
Apparently, uh, Chris, we weren't doing that in 2021 when we put this plan together.
Just kidding.
Um the initiative was to strengthen strengthen the maintenance agreement.
My question is, is it is it done?
Are we strengthened or is there more to do?
Do we feel like we have adequate regular maintenance?
I'm not gonna believe so.
We got a pretty good grip on it this year with uh everything and Thomas Prairie available with the equipment.
Okay.
I feel pretty confident in that.
Okay.
So to me that that's not really a goal for us to have, and so if there's something else in this vein, uh one that I thought of is is potentially to implement uh improvement projects, which to me are beyond your routine maintenance.
Things like culverts where there's water cooling, things like stabilizing the slope, things like uh a rip track for it to store the whatever that Tom says is getting in the way.
What is it?
The regulator.
The regulator.
Uh so there's some projects that we can do, and if they're in Story County, there's funding for a lot of that uh that we can pull from the rail fund.
We'll have to maybe dip into our own coffers if they're elsewhere, but um to just swap that change that out to the state.
Does that work?
So, I think that's good.
Yeah, that's great.
Maintenance projects as opposed to just regular routine maintenance.
Did you say would you say implement improvement project?
Yeah, improvement maintenance improvement projects.
Okay.
All right, 10 has to do with the making sure we're following safe standard safety protocols, develop an operational protocols to include include safety on the rail.
Um safe.
Yeah.
We didn't have any injuries, did we?
I don't think, right?
No jumpers.
Well, we can't help those folks.
Yeah, but that allows us to pick up additional passages.
We've got some package.
I need as friend to the railroad.
Oh yeah.
Have you seen the thing where like they you name a cockroach after you're after they put it to a bay in the zoo?
All right, let's pull it back.
We're getting a little wild here.
Uh strengthen operator agreements to emphasize safety.
Is this done or we do need more?
I think we're okay.
We're okay.
Could we just drop it?
Yeah.
Are we dropping 10 and beginning?
Yeah.
Yeah.
We're done with safety.
Safety 30.
It's overrated.
Yeah.
Legal government.
Okay.
Uh ensure property and equipment is secure.
So concurrent security and all property and equipment develop solutions.
You know, it's it says complete.
Do we need to update?
Do we need to take other steps?
Didn't we add more cameras?
He's really got a handle on all of that.
We feel like logs and everything.
So I think we're good.
So we drop that one too.
Well, there you know that the building, the smaller building and the problems with that.
Yeah, well, that's not security, that's something different.
That would be a capital project.
Yeah, correct.
Okay, okay.
Is it a safety concern though?
I think they are saying that it might become that.
Yeah.
If that shifts off the right down the hill.
It's all going rotted now.
So number 12.
Strengthen all provider agreements complete.
Can we get out and get it out of there?
Yes.
I mean, certainly we'll look at, you know, when we when we need a renew agreements, look at, you know, kind of overall and see if we need to strengthen them in some way.
Um establish uniform after event reporting in order to analyze event and activity success.
Do we use this?
It's Mark is complete.
Do we have a form?
Do we use it?
Can we do some research and see if we have one?
Sure.
Alright.
Is this just related to the people that put on the event or like sending out things to actual participants?
Good question.
Good question.
I think it could cover any of that, and I don't.
Yeah.
Yeah, I don't think.
Do we send a survey outside of Polar to our riders?
Because we should.
We should have that up there.
Do we?
And not that I'm aware of it.
With a promo code for 20% on the code.
Sunday, Sunday training.
Okay, let's leave it on there.
Let's let's open open it back up and put a checkbox in 26.
I don't think that needs to be heavy.
It's just kind of a guess a check and see where we're at.
Develop partnerships and other cultural assets.
Offer offer visitor packages including other cultural assets.
So that is something that behind the scenes.
I'm continuing to work on that as it relates to not only the two museums in Carson City, but also potentially the museums in Reno as well.
Do we want to put that on a sl a slow simmer?
Maybe push it off, push it off to for a focus in a future year.
Yeah.
Does that work?
So we'll put 27 for now and then just let whatever happens, happens.
But develop volunteer training program, volunteer recruiting program.
I think that's future.
Push it off.
And I'm hoping that because I'm working on a volunteer policy for VCTC, and it has taken me over a year to get it all.
Yeah.
Squared away with all the requirements and stuff.
Yeah, I think there's some heavy work involved there.
Commercial sponsorships.
That's a whole other volume.
Right.
So leave it, leave it that way.
Leave it.
Yeah, that's that's what my note says.
Explore a signature fundraising event.
So again, this this to me is where, you know, uh some sort of arrangement with an event coordinator or event type person to head that up.
That putting together some ideas for for corporate stuff into itinerary, that sort of creation, other specialty trains and those kind of things.
I think having someone who working with Sherry can then go and run with those things and do all the legwork on them.
Maybe worth looking at.
So we can just leave it for now, leave it as kind of an in the future thing.
Um I think the first step would be to budget for and then try to go find someone to do these things.
At that point, we can accelerate all of them that we think they can handle.
Yeah.
Um but at this point I don't think we have the capacity to really take those on.
And the 17 has to do with it, examine the possibility of locals' discounts for events and activities.
Um, we did some work on that last year.
We've had some technical limitations, and uh to me I'd really like to keep looking whether it's family pack, locals discount, but like to see if we can take that another step further to really encourage broader participation.
Um maybe that rolls us right into um let's wrap on this real quick.
We're almost on time.
Are there any new tactics or initiatives that we feel we we need to have in our strategic plan?
Or do we feel like this is comprehensive enough to keep us rolling in the right direction?
Um what about maybe some improvement projects to the uh to the depot, which to me I see is a little bit different, different than track maintenance improvements.
Yeah, it's another capital, but yeah, I think that's for sure.
So maybe it fits as a different initiative under nine, which is regular maintenance to the railway infrastructure, but we can just drop it as a s as a separate initiative.
Yeah.
Um depot improvements.
Yeah, we have a whole we did maybe dropped it.
Originally we had a depot upgrades thing, but we'll um oh no, we do have it.
We do have it.
It's in the morning.
So we'll talk specifically about that around 11.15.
All right, you feeling good with this?
Excellent.
Do we need a break or do we push push on into the specifics of the next discussion on growth opportunities?
Okay, sounds good.
I'll leave most of everything so you believe that.
When you see James come in to take her stuff, but she won't.
Thanks, Stephanie.
All right.
So growth opportunities is kind of a broad term, but um I'm sure each of you probably have some ideas, and I'll be happy to entertain those first.
I'll give you some of the ideas, just uh areas of discussion that were on my mind.
Pricing strategy as far as as what our thought is, and and part of that is the balance between margin versus volume, right?
Is do we feel like like slimmer margins will push higher volume through?
Um given that we have fixed costs mainly.
Is do we feel like like slimmer margins will push higher volume through given that we have fixed costs mainly and so maybe we're better pricing a little more aggressively and getting fuller trains as opposed to maintaining a price level but maybe not getting as much participation.
Uh dynamic pricing is something that we may discuss later.
Okay.
Uh but could could be part of this, but um I think that's that's part of the um third party affiliate discussion, is that right?
I think dynamic pricing.
Okay, unless you want to just talk specifically at a product.
Okay.
Well, yeah, let's so let's uh locals discount kind of part of that as well.
Consistency, how often we run the train.
Some of this, this is hard because some of this is split into the general train ops and schedule type stuff.
And so we probably don't want to delve too heavily into that, but maybe high high level uh strategy for what we're thinking to do.
Um one that I have a question about is how we deal with one way trips.
Um because I uh do we want to only do those on the deadheads on the ends, which I know Tom's not in love with, but uh I the question is are we shooting ourselves in the foot by selling one ways that eat up capacity?
So we're basically locking a seat in at two thirds of normal price uh and giving giving up full price inventory.
Uh not on Sundays.
But maybe we need to be a little more discerning about how we market that, or maybe we only offer it to groups where we know someone's coming in and buying a hundred tickets, it's like, okay, that's worth it because it's one transaction and that lets you turn this full.
We go up there and then your bus meets you up there, and then you're done.
Exactly.
That's why I see it being valuable.
Did do we have that many one ways?
It doesn't seem like it's it's it seems like they've fallen.
They used to be more.
Yeah.
There was a there was a week where someone bought 151 ways.
We did, that was towards the end, and that was I was trying really hard to get um Tom to give me another car that weekend, because then I thought, okay, then I can still you know take build the train, but we would have had to pass the cost on to the group of an extra car, and he wasn't willing to pay it.
So my my my feeling is there may be a way to to me there's value in offering it if it's a large group purchase.
And so maybe we just don't we don't offer it as a people who go on the website and buy those one ways, but we have verbiage that says one way some something that we need them to meet our needs and and and not necessarily take up seats, or maybe we release one ways at a certain point after we see what the loads are.
I I don't know.
Could we because I know I I do I don't get a lot, but I do get people who want to go up on Saturday morning, spend the night in Virginia City, and come back on Sunday afternoon and those are sold as two separate one ways.
So I do get some of those.
And then we also have people with with uh limitations that can only handle one way uh and don't want to be in Virginia City that whole time.
So could we put a restriction like we only have five one-way seats available or six on each train?
And then that way they're they could be sold out.
We wouldn't maybe that would be a side.
I think that's great.
Limit capacity.
Yeah, I think we can look at historically what we've done and set up set a level that we think will meet that.
And then that way when the guy comes along and once 150 of them, then we'll have to say we'll make a deal.
Yeah, make the deal.
Great.
Umly on Sunday.
Um just throwing this in just because there are a few people that want to come up Saturday, Sunday.
I mean, wouldn't that be a fairly easy package we could offer to Virginia City Motel?
Or my I will say that our mergers are not easiest to work with.
No way.
Um but yeah, if we can if we can work something out and put it in writing or whatever, and present it to them with how they should do it, that's the only way to do that.
So then just being like, sure, I'm interested, then we never find it.
If we can come up with the thing, recess if we can have that have it written out of how candy sells this ticket, you they reach out to you to stay or whatever, then we can do it.
But yeah, yeah.
It could be we could easily go back and talk about the packages any time.
Great.
Um the other pieces that were on my mind was streamlining the sales process.
I'm talking about on on the website and making sure as few clicks as possible to get through to actually buy a ticket.
And that and that extends out to, for example, just making absolutely sure that when Regina does a push on socials that it's linking right to exactly what we're trying to sell, not to the home page.
Right.
I mean, just making that simple uh dialing that in.
Um no Fair Harbor dead ends, and to me, uh, this is a broad conversation, but uh top level organization to me has to be by date, because if you go into a type and we're not running it that weekend it tells you nothing's available, now you have to go back out and then uh inquire for the other, and to me, I I guarantee we're losing sales.
I don't know how many, but if it looks like there's nothing, and so finding the a more effective way to organize, and then I had a note from the past about the Fair Harbor wait list function.
Are we using that?
Can we implement it?
We did it for Polar.
Okay.
That was great.
I loved it.
So I'm sorry, that was a big laundry list, but that just to give you some of the things that are on my mind, but I'm happy to hear what else is on your mind as far as where our growth opportunities are, and I think specific since we're going to discuss Polar separately, maybe we're specifically talking about regular seasons special event trains that are kind of within the sphere of what we do already, wine trains, that kind of stuff.
And then um, can I ask you a follow-up question?
So when you were mentioning about the e-newsletters, so we did specifically on the website.
Uh I'm trying to think of the gentleman's name with Fair Harbor.
Who is that?
Kevin.
Kevin.
So I know Ryan from KPS3.
He and I were together to identify the individual links for each type of train, right?
Where it where you come off of our site into I know what you're saying about having a back out, but but for the e-newsletters, if the newsletters themselves are helping to drive specific weekends or weekend or a specific day on the on that on a particular weekend, there's no reason that we in the newsletter setup with those links, we should be able to get them right to the specific page on our site, and then they can it's just a one-click, right?
So I'm not sure not sure why that's not been happening because that was half the reason we created this specific links was for any outbound marketing purposes, not just to help us with the website, but it was for for future marketing purposes as well.
So I don't know what's going on.
Well, I can't speak to the e-newsletter.
I I specifically noticed it in in the season on social media posts that may have been corrected towards the end of the season.
We can ask Regina.
I think I all brought it up and then maybe fixed.
Okay, yeah, okay, okay.
I think that's uh why we had such low Sunday count because we didn't realize that that was happening.
I think it did get fixed.
Okay.
But I do know, and I have to talk to Kevin again because it's confusing to me too, because we have to do a separate, I mean, for each type of train, because it's a difference in price, it has to be a separate whatever.
And so that's why if you pick a Sunday that's a Steam, but you want diesel, it's gonna look like you don't you can't go, and we can't.
I know there has to be a better way to do that.
Yeah.
I know there is, I just don't know what it is.
Yeah, I and I'm not an expert on this, but I think it has to do with the way they are sorting, and the top level sort needs to be date, and then the second level sort needs to be type.
And I think we right now have it reversed where it's type first because it's different pricing, and that's why it doesn't show the one or the other.
Whereas if you first search by date, then it shows you all the types that are available on that day, then you go type in and you know, and you drill and then you're in.
Yeah, is that that uh you remember how he showed us that we could actually rebrand that initial calendar, which we didn't even know was available to us?
I'm wondering if that's well, and that is that is the way to go get around it.
Okay.
That calendar.
Because you just click on your date and it will show you what's running that day.
So I almost feel like we're gonna be able to do that.
So it's there, it's just making it more visible, and I can't remember.
Well, and and maybe we can shortcut it on the site itself that says visit visiting coming to visit, yeah, check what's available on your day, and it links right to the calendar.
But you know what I mean?
Just uh because I don't uh certainly not advocating for getting rid of the different train types because some people that will really be that will matter, that'll be what they prefer, but ways to go straight through to if I'm already planning a visit on a certain day, let me see everything that's available on that day.
Yeah, we just gotta figure out how exactly because it we didn't even know about the calendar until it showed us, he's like, oh yeah, you can put your own branding on here.
Well, like, first of all, what is that?
And two.
Wait, we can actually make it look like it's integrated in our site.
Almost not I frame, but akin to an iframe uh solution.
Because I was like, oh, it would have been nice to know.
And I think we did it.
I think that's what we were doing for Polar, too.
I think we just have to figure out what's the same.
What's available?
So I know it's there.
Right, right.
Yeah.
Maybe he he can he work with you and Jerry to try to switch that out for the regular trains.
Not I mean, I know we have the polar piece, but for all other trains.
I know we can do it.
I I I just um yeah, definitely.
I think it's there already.
Yeah.
And I think our links will still work.
I think it's just that for specific types, right?
Like I I think we're okay there with the case.
Well, you know where the little book ticket button is?
Yes.
When you click that, it should take you to that calendar.
Yeah.
That's where you should go.
I think that's a place to see.
Yeah, so you can buy your ticket.
So when I click on it, it gives the different types, and there's a search by date up here.
Yeah, there's a lot of things.
But it's kind of a totally different view.
It's kind of calendar.
And right now, which is like what I've been tearing my hair off trying to make happen, but isn't is you shouldn't be able to click book now at all.
That should not be on the site right now because you can't book right now.
Oh gosh.
And it's just I can't seem to get rid of it.
Well, can so can you Cherry?
Can you just hide that?
Because that's a CTA, so I would just deactivate that because it's a call to action, so I would just simply deactivate the book now button.
That's pretty simple because we haven't set up as a ZDA, so we can turn it on.
Yeah, I mean that should be.
I mean I think I think in an ideal world we would have we would have a a page, like an error message type page that says we're not active, we're not currently selling any tickets.
You know what I mean?
A message that tells people that should be that topic.
And that's it.
It says that that's okay.
It does.
Yep, yep.
No, I mean that looks like we just hide this button.
Yeah.
Well, I mean so that way people aren't frustrated by going into the right.
Yeah, that might do it because we have the messaging front and center.
They're like, buy tickets.
Oh, regular.
Yeah.
I to me I prefer to leave the button all the time and just have it very specifically send them a different message.
Like it just either pops up or takes them to a page.
I think you're gonna get more call phone calls if there's no way to buy tickets to book.
And then you go, hey, I want to buy tickets.
Then it'd be book and nothing's tickets will proactively tell them what the situation is and when they can come back.
So you want a page created in terms of redirect, because right now that directly does integrate with Fair Harbor.
Yeah.
So we'd have you'd need a landing, a new landing page.
Yeah and then take them there with particular narrative.
Yeah.
That's not a bad idea.
No, I like it.
Yeah.
I mean, I deactivating it.
Yeah.
Hopefully they will look around and go, why is this not active?
Right, right.
Why can't I do it?
And it's fine that it says regular season tickets will be on sale.
But um well, uh Sherry, perhaps we have more information about the training excursions.
I mean, is that oh, it's our base page shoot.
Okay.
Yeah, it would really be element.
Yeah, because the problem is once you get in there, now you're back to book now.
So you're right, you need a it have to be a new page with no ability to book off of that page.
Tickets go on sale.
Just to have it say tickets go on sale March 13th or whatever it's gonna be.
Yeah.
Do we so when you talked about or you were asking about the wait list thing.
I guess it doesn't make any sense, no, because people are gonna want to know what this never mind.
Yeah, you know, and and that landing page should also have a subscribe to the newsletter.
Yeah.
Uh a link to that, you know, if if you want us to remind you right?
Yeah.
Yeah.
Click here to subscribe, and now we were building that list and that interaction.
Did you mean a wait list for regular season though?
Is that what you were?
Uh I found I found a note on a past uh something that's that talked about if that Fair Harbor had a wait list function, and and we had made a note that we wanted to explore or implement it.
And that was for polar.
But I think for regular season, because we so seldom sell out, we don't think we need it.
But we really didn't.
Hey, don't say it couldn't happen.
Well, it was like I think it was trying to get people like pro we can't do pre-ticket sales, right?
Obviously, because we don't want the schedule is, but to your point, those that were interested in buying tickets, like that e-newsletter, hey, tickets are on sale, getting them that communication right away, not losing that connectivity with those actually.
But even but I I mean even if even if we're pre well, wait list, yeah.
We probably don't want to we don't want to get into that, it gets messy.
Yeah, because of the dates thing, because we don't know the days.
I mean that's the one thing that sucks because it would be really cool.
Right if we could take reservation, take reservation exact.
I mean, because we could be selling tickets upon conclusion of the regular season all the way leading up into May, but then we would have to that means we would have to get a schedule going in the fall of each year.
Which if we were really wanted to think this through, think this out, right?
That should be a goal, I think, is to have the next season's schedule done sooner.
Because imagine the tickets that we could be selling while people are thinking about stuff over the course of the winter and spring months.
That'd be really cool.
And one of the sooner for sure.
One of the challenges of going too soon is the DMOs have not finalized event schedules and those kind of things.
So when does that usually happen?
We try to have them.
We try to we start with the initial by no end of November, middle of November.
We try to get them done in October, it never works.
So we get them done at the end of November and then they're finalized in December at some point.
So we're really pushing it, but that's because we have a crap ton of events.
Right.
But even if we can just push up, because we we kind of go dark typically around that time, but if we could just build into our cycles that we're uh if we can push up ticket sales even just a couple months a month or two, right?
I agree.
Yeah, yeah.
So when you say pre-sale, not sell just reserve or no, we I think we kind of got rid of that idea because it's it energy to the level of complexity that's so you just that they would have to go on sale earlier, is what you're saying.
Yeah.
This is an alternate idea that we're like, well, if you can't pre-sell them, sell earlier earlier.
Frankly schedule for the beginning of the summer is already built last year.
That's true.
Yeah, it's already there.
So I mean limited availability.
We might not have our inventory something.
We can have to change it.
We'd need yeah, we need to notice that.
We need to tell you know, we as people are going in, they need to know.
See, this is the hard part.
Yeah.
Like most people work on a calendar year and we work uh a fiscal year, and most people wouldn't get that.
And we'd have to set prices and all that early.
Yeah.
Well, we would just have to know that it's car pricing is going to go through 30th and then July 1st.
I I think we have the pot uh potential to really confuse people if we're either only selling through June 30th, right?
Right.
Because that's only half of the season in their mind.
And they're gonna but I but I I I I think I think it's attainable for us to move all of our stuff, just compress it a little bit to get regular season schedule out there.
Doesn't mean we can't make changes after our strategic retreat if we need to, but you know, with with particular promos or whatever, but so we could have the schedule published, just not sell tickets yet.
Is that what you mean?
No, I think we can do both.
I think the idea is we as Sherry says, we already have the beginning of the season planned, which means we just need to lock in the second half of the season earlier.
If we can get that done right after like new year, right?
Some somewhere around the new year, then we have the potential to get tickets on sale mid-January.
This is a conversation we need to have with the marketing team too, though, because they're the ones that will be building all that to make sure that they have the capacity to do that at the beginning of the year.
So when they come out.
I do have some thoughts on on integrating more completely with the DMOs and and our marketing team that I would like to talk about when we get to that.
But this is definitely something.
I love this idea.
Anytime we can have tickets on sale, obviously it's the best.
Anytime you can sell anything.
So less downtime of not selling tickets.
Yeah.
But there's a lot of things that have to come together for that to work.
I believe is our plan would need to be developed in the fall then to kick us off after the holidays.
And that involves more money at that time and more work on our vendors.
But it's not a bad thing.
No, I mean, if we're thinking about growth and opportunities and potential, this definitely falls underneath a way to drive some early or ticket sales.
But then that lead time also allows us to see how we're pacing for those trains by two extra months, and then our marketing can adjust and shift.
That'll when we get to the dynamic pricing strategies.
Now we actually can have our pricing strategies built in around that lead time too.
So we're not reactive all the time.
We're a bit more proactive.
I think we've done better this year than we have in the past because we brought it up at the last retreat.
Sure, sure.
We can still be better at it.
Good.
Well I think I think that that's a uh we we've just had a pretty productive conversation because we've come up with an approach on um potentially boosting ticket sales through making them available earlier.
Of course we have things to work out.
Uh a way to address the one way danger, if you will, that's just offering limited capacity.
Leah, what was it you said you wanted to talk more about?
Um when we get to the marketing part, um I have an idea.
It involves more meetings for some people.
Which sucks.
But um in order basically I want to talk to the mar all of our I want all of our marketing teams mine, but uh our gentleman, yours, and our people, which Melissa is on all both all the teams or whatever.
I need them to get together more often and actually be aligned in what they're sharing and do and putting together and make a quarterly meeting even where they just get together and say, okay, what's coming up on B and T, what's coming up in Carson, what's coming up in Virginia City?
How do we integrate all that into one solid message?
Because right now it's more like Candy will email me something and I'll be like, oh, our team needs to know.
Like they should be talking to each other because they're marketing each other's stuff.
So I nominate Leah to lead that all in favor?
Yeah.
Who doesn't have enough meetings on their plate?
Oh, you do.
This is a volunteer at the junior in.
Very good.
Um thoughts about um pricing strategies.
I don't even know what our prices are.
Yeah, what are we doing?
What are we charging?
What are we charging people?
Um cut Sundays in half.
No, this one.
I guess second pages are okay.
It's this one, this one right here.
Oh, I didn't get that one.
Oh, yeah, that's for you.
Yeah.
Yeah, I agree.
When you're providing a different experience or an elevated experience, people are willing to pay more for that.
If it if there's a perceived sense of value or you know, that's different than I even think Mother's Day is well myself, but I think we need to make Father's Day more money too.
Yeah.
Because we we do special things for dads.
Agreed.
So it should be just as much as a Father's Day.
We have a Father's Day trade.
We do, but it's it's a little low-key.
Treated treated as well.
I don't even know.
Well, you're not father.
We should make it happen.
I don't know and I don't have one of those events.
Our marketing is so targeted.
Yeah.
We don't waste a nickel.
People without that.
Don't get to know about it.
It's a special trade.
Well, so one of the things that's been on my mind is is this, you know, um the diesel people are looking for unique experiences.
And the diesel is much less unique than the steam train.
And what I mean by that is you can ride behind a diesel locomotive on Amtrak.
But ours is a vintage diesel.
Right.
It's all in the marketing.
So different.
I know.
It's an army yard pusher.
So cool.
It's just sad because other than that, it's the exact same experience.
Just every bit is much fun.
Right.
Yeah.
Right.
But uh, you know, so as a society, we've gone to we want something that's unique or exclusive.
And so, you know, I struggle a little bit, but I I don't, and and again, this is you know, a conversation from when Tom's here, but I don't I don't know if we're equipped to run Steam all the time.
I don't think Tom.
With the maintenance and things that need to happen and and all the all the work and things.
Um I've been leaning on him to try to get his rail bus done so that that's another thing that you put in the mix.
But he will he texted me, he'll be here after lunch.
Okay, great.
So looking at kind of the pricing on what we've got, so one recommendation is f Father's Day coming up, maybe matching Mother's Day prices.
Um Father's Day is a regular.
Can you bump that up to at least 75 for mothers and fathers?
Sure.
I mean, I think we would have probably more.
I mean, let's talk overall pricing strategy.
I mean, I guess that's really the question.
The question is that you know, if if if we're running 68% steam occupancy and 31% diesel occupancy, is there is there wisdom in raising prices?
On the regulars?
I don't think so.
I was just talking about the special ones.
The special, yeah.
No.
I mean, I don't even know.
I think we should reduce prices on the diesel.
So we have more people.
Like a $50 ticket?
And the diesel is a 40.
You know, if it would um we get more people.
You think it would and we could market it like we used to market it for like grandparents or families or whatever.
Bring that spring the kids day or that's yeah, uh so there's a question around uh around broad based lower pricing versus purpose specific or getting some certain action out of people, right?
So do we lower it across the board, or do we offer the ways for people to get that much lower price, but has to be in a way that does something for us.
Either more people in your party, uh so we have fewer transactions, the groups that we're dealing with, or whatever it is.
I don't I don't know what it is, but from a strategy perspective.
I think we should lean on Candy here on this point.
Do you think you feel that if we lowered those prices there would be more tickets sold?
Well, I do for the the diesel, especially because it's only five dollars cheaper right now.
And so people are and and the thing though, what you have to keep in mind is locals know this, and so they're only gonna want to go on the steam, because they're local.
But visitors who have planned the trip to the area have no idea what the differences are beforehand, and so they um we have to have trains running that day.
The more trains we run, I think the better visitors we're gonna get.
And so I just think that if we if we could just lower it enough so that it would encourage our local families, because that's what I hear is well if you've got three kids and you're asking us to make you know that's too much money, but if you lowered that diesel um to a s a a more affordable price for groups and families, I think we would I just to me, and I'm not any kind of financial expert, but to me it would be much better to have full diesel trains and one car.
We had we had one car last year, which was is there a reason that we don't offer group rates and not group big group, but like family groups into that.
And the structure on how to actually sell it was challenging, which is why we came up with the 10%.
Yeah, because I we have we've kind of do something similar in the visitor center if you have a if you have a certain number of just a second.
Yeah, sell apartments.
No, no, you're kicking it.
Don't eat.
Yeah.
I mean what if we just discount kids' tickets?
Or you know, up to five is free, and to twelve is I I mean, I don't know, but much bigger discount.
Much bigger, yeah.
I think the discount on the kids don't want the eighteen year olds that want to be a lap baby walking in the sitting on the lap.
I think that's a child.
That could be a way to do it too.
High.
I really do.
I would look at this when I have younger kids, I'd be like, whoa, what is my kid, my eight-year-old kids getting out of it.
High limit on kids is two to kids are two to twelve.
Yeah.
Two to twelve.
Or is it two to sixteen?
I think it should be two is low, I think.
Like they a three, a three-year-old, what are they?
Well, I think the thought is they need their own seat.
Yeah.
And we have a campaign forthcoming about the lap baby situation.
Oh, yeah, that's right.
It's TikTok and all right.
Yeah.
Anyway, I think that the cloud tickets are too high.
Okay.
So what if we do a modest child reduction on steam and a major child reduction on diesel?
Yeah.
Yeah.
So what if it's like I don't I think I'm going to be honest, I don't think the steam is that bad.
I know because it's already a $20 discount.
Right.
So maybe try weaving that.
Because people are paying that.
They are paying it.
But the diesel child is way too high.
So if we come down on adults for diesel some amount and come down more for kids on diesel, what are what do we do in there?
What do you throw out some numbers?
What do you think sounds?
Like 50 for adults, 25 for kids, half off for kids.
That's good.
I think that might be an incentive to get more people to ride.
Because the reality is.
And as long as they're marketing then follows that up.
Mm-hmm and says, you know, big families you want to take your kids.
To do it.
Yeah.
Right.
Yeah.
And then 45?
What's that?
Yeah.
Seniors and veterans give them another five dollars off.
Yeah.
Um because in reality, based on this last year's performance, we could triple the number of passengers.
So and maybe we are um maybe we call them something different.
Maybe it's like the family special train or something like that.
And then in the description it says that it's diesel.
Right?
But it's not just diesel train.
It's this is the family special train.
Yeah.
Or family day training.
Oh yeah.
I'm sure you can go over some way better than that.
And then we'll have to get a different conductor for those days.
Yeah, crabby conductor.
So would the child ticket be or fund up to twelve and two to sixteen.
Well, what's the question?
Child two to two to twelve or two to sixteen.
Sixteen.
Why wouldn't you just round that up to seventeen?
Under eighteen?
Under eighteen.
Yeah, I mean, like what are we?
Why would we argue over a seventeen year old versus a sixteen year old?
Because a seventeen year old will argue back.
Well, 14 year olds, the 12-year-old, the 13-year-old, the 14-year-old.
17-year-old can be two.
Well, that's a good point.
17-year-olds can drive out there and ride without diesel.
Well, uh well, hypothetically a 16-year-old if that license is quite a good idea.
I was just trying to understand the logic behind.
Yeah.
Are we trying to deal with the lap children in the same argument?
So you're you're under two is a lap child.
And we're def gonna define that and uh articulate that in our know before you go.
We do say that.
It's not as much of a problem on as like not like polar.
I mean, only on those rare occasions when we do sell out all three cars, and then we have people who have kids they're trying to that they didn't buy a ticket for that they're trying to that's not nearly as mad as sorry, should should it be three to eighteen?
Two-year-olds you need to buy a ticket for, one year olds you don't.
Zero zero to twenty-three months.
Is that how we do it?
Yeah, to twenty-four months.
I feel like eighteen's too old.
I really like 15-year-olds should have to be the juvenile.
Yeah, or they're they're adults.
Yeah.
They can vote.
I I think under yeah, sorry, I was saying under eighteen.
That's keep the two to seventeen, so then if you're up like you said through twenty three point nine months, then you're a lap child.
Yeah.
Unless you're a really big lap child in which we can assess that at the deep.
Or you could say, well, will you?
So did I hear fifty, twenty-five, forty-five?
Is that the structure on the diesel diesel deal?
That sounds good.
Okay.
I would be much more incentivize to to buy if I saw that a kid ticket was half the price of my ticket.
Yeah.
Rather than just 50 bucks off.
Now, um what about one ways?
We had just one price.
It was not very different.
Uh it's it's not a big reduction from fifty.
I don't think it should be reduced because you're still getting the the the train experience and you're going up into town and getting that experience.
I think for I almost think it could be 50.
I was going to keep it the same price if we want to discourage.
Make them pay 50.
They're taking a seat.
Do you point out?
Because they're taking a full seat.
Yeah.
And you can't book.
Correct.
There's really none going the other way.
Oh, so you're sometimes there are, but I make it 52.
Oops.
50 for both steam and diesel.
50 instead of 40 for one way.
So I think what we had kind of decided on was we're going to limit the number that were available.
So it's not going to be a I mean, it's going to be a fairly small pool.
Um maybe 45.
Then it's a little bit of a discount from.
Can I ask a question?
Are we?
Did we know is it the same price for steam or diesel?
It's 40.
We didn't.
It's 45 days.
Regardless of steam or diesel.
Oh I think that should be different myself.
But I didn't realize that.
I I thought.
Okay.
Yeah.
Well, we were talking about.
I don't know what the that limit would be.
I don't want to eliminate one-ways.
Right, right.
Right.
But to avoid the situation that we have selling 125 one-ways last summer.
Right.
Then maybe it could be, I don't know.
20.
That's all we have available for each train.
And then that will never be a problem because we never, I don't think other than that one and all.
Yeah.
I think we can look and see what the biggest number of one ways we've had and then go from there.
Set it somewhere in the so we leave one ways, we raise it a little bit.
I I would, I mean.
To me, since it's a small portion, I'm not sure if the complexity of having two two-tiered pricing for one ways is worse than.
Yeah, we have to do it.
I think it's I think just leave it.
Leave it, but if we need to raise it, raise it a little bit, or just leave it where it's raised.
Or maybe we leave it at 40 for now, see how this new thing goes, and then if we notice anything different this time next year, we can address it.
Yeah, okay.
That's good.
So Toast of the Canyon, what do we want to do there?
It definitely needs to be way more than more, but more than $55 for sure.
Everybody told me that.
I agree.
Yeah.
Because we do a good job on that.
Yeah.
And you're selling it out, and you've got a wait list on that stuff, so there's no reason you can't press 75 or more.
Yeah, do the same as the mother Mother's Day.
Yeah.
$75.
It's just a special train.
So you'd like to.
Was that what we're doing on Mother's Day?
Because we're at $70 right now.
I bought my own.
I would do $75 for that, $75 for Father's Day, $75 for toast.
Yeah.
Try it.
If we see a big, a drastic decrease in want, then we can on the fly for the next one.
You can lower it.
Alright, but no two buck chuck on a $75 train.
Yeah, no, it has to be good.
Three bucks.
Good booze.
Three button babies.
Five bucks.
I think it is five almost.
Two bucks doesn't exist anymore last time and tastes and everybody they we were first class.
Cool.
Sweet.
Water bottles for everybody.
Yes.
Reuse.
You know, we just have them give them back when we refill them.
The only problem we might have is they might want bigger glasses if they have to.
Oh, yeah.
Times are tight.
We're cutting back.
Bigger pores.
That would be cool.
I also that is another I meant to bring that up when we were talking about growth opportunities.
Um we're still talking about good news.
We're still talking about good bags.
Oh, yeah, we are.
Uh we definitely need to consider actual swag.
I know we've talked about it before, but when I go to these um conferences or or we meet with RTT or whatever, we should have things that we can hand out.
Doesn't have to be anything fancy, a water bottle, a post-it note thing, like a train whistle.
A train with no meeting.
So abused.
But it's something that I think, and I know we've talked about this before.
I'm pretty sure maybe last year we talked about it, but every everybody that I meet, yeah, I have a card, but my card says Virginia City.
We don't have any whatever.
Like I need something to be like, and I also represent the train or whatever.
And if it's a post-it note with the phone number and the logo or whatever, it keeps it.
So just something to think about and look into.
And those things are so cheap now.
And once again, I'm happy to order on and with an order for Virginia City, so we can drop the pricing down.
So here's your fridge fridge magnet with our timetable and Dr.
Hatford aware while she's going on that.
Alright, everybody.
And that's on the tourism hat.
And then put on my climate's hat, and then put on my so yeah.
Anyway, so if we can look into that, that would be helpful for all of us.
Alright.
So we're feeling good about the pricing stuff we've got there?
We could we go up on the in-demand stuff.
Yes.
We come down significantly on children for the diesel.
Down a bit on the other diesel stuff.
And we didn't really discuss it, but is $60 good for Steam?
Does that need to change at all?
Go up?
I think we can 65.
Yeah.
Oh, I like that.
I just do you think so, Sherry?
65.
I mean I don't know.
68% capacity.
Yeah.
Do we have to do that?
That's what I'm saying.
I don't know.
We just didn't talk about it.
So 62.
6125.
I I'm I'm for leaving it just because where we're we sit with the sales.
But I don't know that.
I mean, if we just bump it to 62, I think we would see in our growth, we see a bigger jump in somebody saying, oh, I'm going to go to Virginia City and Steam.
Did they really raise 18 value?
But I I don't think it's about if we raise it or not.
I think it's perception of value in the market.
Again, discouragement of groups, you know, that when you start adding it up.
Yep.
Okay.
We can leave it.
Until until we're running mostly full trains.
And then it's $100 a pop.
Got it.
And we're leaving the Steve Child price to say at 40.
Yeah.
Yeah.
Because it's $20 difference.
I think that's a good difference.
Yeah, I agree.
I bet that'll make a big difference for TC.
All right.
What else on growth opportunities?
Did you want to talk about specific events?
Would I?
Yeah, absolutely.
I think it's the deal.
On the group side of things, so this is outside of tour operators or motor coach operators, so we have a family that's coming the Western Medium meeting of Edmund Bright's Association coming in Corsair City.
He was a for uh their ancestor was a person mayor of Carson City.
So they specifically reach out, students working with this group right now, and they've specifically reached out, uh, which is good timing uh as it relates to the mint.
So I think he was the first guy that ran the mint or something.
I don't know, a whole bunch of history with this with this fellow.
Uh they want the railroad museum, and then specifically they asked about the VMT train and trying to work that into the overall time that they're here in Carson City.
So my question specifically on here's a family, it's 20 to 50 people.
I don't know exactly where that would land, right?
But how do you want to handle these types of uh groups of people, I guess, and not a tour operator situation, but uh one off.
Do you come into Sherry, coming to you, and then you would work out pricing?
Um because they were and I don't think they're super concerned about the price, but obviously if there could be a slight discount, that would be super, you know.
Do they want to come on a regular train day or a separate day?
So they are comfortable to come on a regular regular train day, obviously.
The problem is we don't have the schedule.
And so this is this goes back to the timing of schedules because we're also Stu also has other folks on the tour operator side who are looking to potentially do the train this year.
The problem is they already need to know what the schedule was in order to tie their tour group in.
But we don't have it, we we couldn't give it to them, right?
I mean, so uh they seem like they're okay on a regular run.
You know, we just need again between 20 and 50 tickets.
But are we gonna come up with some sort of pricing, or are we gonna take it on a per group per family basis?
I guess that's the question because I stew can't really speak to this, right?
ABA NTA when we get these one offs like this.
I I just would like to have a process in place, right?
If that if that's possible.
So I feel like that's something it would be nice to come away with one of the group.
I I send them straight to you send them to Canteen.
Yeah, I've been handling them in I I don't know where I I thought that the rule that you guys had done before was a 10% discount on groups of 20 or more.
And so that's what I do.
Okay.
So groups of 20 or more.
Right, to get a 10% discount.
And then if it's um if they want to have a car off of themselves, that's 70 people.
Okay.
So if they want to buy a car, it's would be 70 seats with a 10% discount.
Okay.
Okay.
And and I did for I think we forgot to tell you guys at the commission meeting.
We do have a charter on May 2nd.
Is the um the Carson Tahoe Hospital?
They do it every year.
Yeah, well, they didn't do it last year.
Yeah, existed.
But yeah, we've got them again this year, just so that you are aware of that.
And any groups you can send to me, because then I can I can help them figure out what's going to work best for them, and and if they wanted to do like the Rdell May or all that, I can coordinate with Tom and find out how much he's going to charge and and I can't.
Are we a part of that?
Uh how much of how much are we receiving for that charter on May 2nd?
I don't know.
Should we be a part of the discussion?
It's not going through Fair Harbor, so I don't know.
So who chose who determined how much was being charged without our involvement?
I don't I thought that he did talk to you guys.
I know nothing about that.
I I have an issue with that personally.
So they're running out the whole and are they using our 18?
No.
But they're on our tracks.
Or on our tracks.
So it doesn't need to be a good thing.
But you should be involved in that to understand what's because he's going to bill us.
I mean, so yeah, I don't know I'm not sure I didn't know anything about that.
But I don't think he does bill you, but I don't know.
Okay.
No, yeah, as far as I understand, there's no arrangement around the use of the tracks.
It's only the use of the equipment.
Yeah.
It's kind of a sound's collecting the revenue for running a train on our tracks.
I think that's how it works.
I think that needs to be your track.
Yeah, probably that doesn't maybe it just doesn't make sense.
Because that may second is a Saturday.
I can't believe you would.
That seems that's how it would go.
I can't remember.
I'm sure that I haven't heard anything about it either.
So let's put a pen in that one and discuss it.
Yeah.
Okay, so for right now, groups.
I'm gonna let my team just connect them directly to you, Candy.
Okay.
So and everything will go through you, Candy.
Okay.
And then on the and are we fine with the standard 10 per 10% off groups of 20 or more, then that sounds very good.
Yeah, I agree.
Um just to put a little bit more confusion into the mix too.
If a group ever wants to go do a ride, and also never mind, we'll talk about this later.
I don't want to go, I don't want to get into it.
It's gonna take a minute.
Never mind.
Uh so is this so does I just want to make sure that the site that we have experienced?
Oh, for groups.
So we have the group experiences, the corporate events, private charters.
Okay, so that's where that form comes in.
Yeah.
And you're getting those candy?
Okay.
But yeah, rather from a handoff perspective, like I don't want to lose because I feel it's all about relationship, right?
So like if Stu, in this case, I think he should connect you directly, you know, because we're doing the same thing with the museums, right?
Uh, because we don't have the bandwidth either to to be packaging stuff, uh, you know, like this, but we help to connect the dot.
So you know, Stu basically does a handoff with the family, the Rice family.
Candy's gonna be your person as far as you know, booking the train, obviously we don't know the dates yet, but um okay, okay, yeah.
Yeah, because I do think you guys are as I had said at the last meeting.
I pushed the train as far as chartering it, you know, renting up the whole train, you know, renting a whole car or whatever.
That was one of the three things I provided to RCBA to Katie, you know, as far as luxury um upscale, you know, experiences here in the Reno Tahoe territory because I I I think that's just such a cool opportunity, right?
But I but I said it can be more than just renting out a car, renting out the train if they want to have a lunch on it, right?
I mean, it needs to be more than, right?
I just want to make sure that we have the bandwidth.
Yeah, so that would be to accommodate that.
You know, so that's what I think people are truly looking for is as an experience like that.
You know, it's different than just buying a ticket and running the train on a Saturday or Sunday.
You could have a dinner, you could have a lunch, you could have a breakfast.
So I mean I didn't take it super super deep in the weeds on that because I figured that's something that has to be discussed here, right, from a bandwidth perspective.
But Katie, they did move that forward as an option uh through ADA.
We also did one mentioning the train either short or long line.
Um the dark skies has become a huge selling point for Nevada.
And having a an open air, the open car where you go out at a certain point into the canyon or whatever, and it's where it find the darkest spot, have some stargazing stuff.
That was something we kind of pitched too.
But once again, we didn't bring it to the we just said it was an idea of something that happened.
So that could be another option for a cool train if it worked.
It's hard because you have to coordinate everything by that.
Yeah, yeah.
And it so far, I mean, and to my I'm trying to think we've never catered a meal on the train on the regular long line.
Oh, just like a regular.
Oh, right, no, because we would take them into the d uh, the gold hill or the uh freight depot.
So when we did those via or the gold hill depot, you're right.
They had lunch or dinner, yeah.
Yes, it's never been never been on the training.
So it's not like we can do a dinner.
I mean, the Jersey Lil could be a a dinner car, but we don't have any way to keep food warm.
Right, you know, the so that is a destination.
And there's a lot of things we could do with that.
I mean, we could take people to American flat and let them have a picnic or two s'mores or whatever, yeah.
Yeah, yeah.
Okay, hear me out.
High rail taco truck.
Yeah.
Take it onto the back and do you climb out on to set high railway?
No, no, no, no, you gotta stop.
But that is so okay.
So that is something.
Is the depot still is that even a puzzle is an option or not?
So that adds another, that's what I was gonna say earlier.
It adds another layer of complexity to it because if groups come in, say most simple example is weddings.
People want to start on the train, they go through candy, but then they have to come to me to rent out the depot.
Like, and it gets very convoluted sometimes, and so I think we probably should communicate more on like an actual package with pricing.
Right.
Because I always feel that I'm not super available to like drop everything and take them on a tour of the depot.
I and I don't have a lot of staff right now that's dependable.
And so I have like there's this gap on renting it.
But it is definitely available and it's definitely packageable and it's it's amazing when it works.
Yeah, there's also the issue too of people still complain about getting off at Gold Hill Depot.
It's not it's not they don't like it.
Yeah, they don't like getting off there.
Too big of a drop.
Yeah, yeah, I think it is.
I'm pretty sure it is, but yeah, maybe we should uh talk to somebody who knows how we can get that move forward.
I'll let you know if I agree with that.
Aren't there two others?
I mean you're not getting easy.
I do know both of them too, so yeah, but um but the depot is definitely underutilized because I've been it we have to winterize it um usually like end of October through May almost because it does have lots of issues.
It's got no siding and whatever, it's very cold.
But it has fully usable bathrooms, it has a non-warming kitchen, but people can cater out of there.
Um it is nice, and I definitely think in talking about packaging, it should be included in something for groups.
Yeah.
Can I just throw up one other thing just with opportunity?
So uh that uh dust and water train that I was mentioning, doing something as a fundraiser, you know, renting out the train, you know, for a day.
Is that something that you all you know see value in or us?
Um you know, obviously make it worth the commission's while, right, financially to do that.
But I see that as a way to not only help this new nonprofit, help uh obviously it's promoting the rail uh line as uh you know in Virginia City, Carson City will still work in Carson Valley, of course, as you know, as a part of the overall uh concept behind DWT, but is this something that you all are open to?
Is that something that you all are even open to I mean in terms of Dust and Wonder it connects two of the major players in that.
I have two out of three bad.
Yeah.
It's two thirds.
Now if I'm doing the math correctly it's gonna be that what is happening Oh my goodness she pulled on that I should sit up I just didn't sit back there.
I'll go in the corner.
I'll sit the ball I brought done captain.
Yes we then put the corner again no behind the topic.
Is it still working?
Okay I think that's really about pulling the I think that it's worthwhile but it also it's gonna take staff time and stuff so we just have to make sure that it's worthwhile in a way where it's not s just serving Virginia City and Carson City it's also serving the commission in a way.
Yeah I want to make sure that exactly that yeah I don't want to cost the commission money by any stretch of imagination.
I was also thinking with the large spike you know it would be a great way kicking some of this stuff off you know so anyway I'm just throwing it out there since we're you know talking about these opportunities the timeline for planning uh for us to do this is basically in the next 54 days so I I have to know before the end of March if this would be an opportunity.
It's and it's called dust and Dust and wonder trail yeah dust and wonder trail.
Give it a very short synopsis of what it is.
Oh well so basically we as physical maybe you should do it.
I'll be down I'll be down so long for a elevator pitch.
This is a trail that is connecting Carson Valley, Carson City, Silver City, Goldhill and Virginia City it's about art, it's about history, it's about culture and moving people, visitors throughout community members throughout but it's also about building artists, artisans, placemakers as well, giving them a a launch pad, a resource uh to show their wares to bring people into their gallery spaces.
So anyway it's it's a way to connect through our art history.
And they're trying to keep it as art focused as possible.
Art and cultural but culturally historically one of the things that has really tied the region together is the railroad.
So we're gonna have 30 plus 53 inch railroad spikes uh at historically significant places throughout all four counties if you include Silver City you know which is in Lyon County and then we also will have largest railroad spike in the world as a part of this here in Carson City as well.
And then other art projects too again in Virginia City obviously working through those a very good thing.
QR codes in legal this is all digital platform so QR code kind of yeah it's very it's again to that exact exactly but with full QR coding based on where you're at mapping on your phone the whole nine yards I mean yeah so it's gonna be yeah and it's basically connected via the railroad the VNT railroad to be specific right terminus spike since we're recording this I'm gonna hold off on that if that's our for right now I was lobbying for the pick a pole but they I will take it the Eastgate depot came up but I I I don't know if line of sight because the planes that was going to be allowed or not but anyway.
Let's just say somewhere in the county of Carson City right in the middle of the Ormsby house.
Dropped from a height where we just terminal velocity that was brought up that might help uh put something else there.
Oh my you know and and so again you know I uh certainly I think we have the ability to uh put together things like this long term for me this is the type of thing that an event planner would do that that as we look at new events and things and put packages together then they're the ones that work with the client and they do the go-between and they paint the picture and like so none of us has to bridge that gap but but we're we're creating the offering we're saying here's here's what you can and can't do with it and then and I believe that we can build in to the packages to an amount to offset at least part of their services we may have to subsidize it as well but I think we get some positive momentum out of it that'll make it worth it in the long run.
But that ex that specific thing you mentioned is well we've got we've got to put together the train and then we've got to put together the depot and then all these different pieces like that's that's what someone would handle is bringing those pieces together for someone coordinating the details and pitching it.
Would you would you okay and let's get it a little bit even more in the weeds so would we hire a crew a group you'd get make do a contract with an event planner right and they would only do XYZ or would they just handle all group requests and all I mean that it depends on what we put in the RP.
Because I because they would only be doing as of right now what two couple events yeah but but the the big reason to have them is to develop more.
Yeah so that's what I'm saying so should we just bring them on to handle any group activity at this point and then they also work on developing a new big like event or something.
Yeah I mean nothing happens right away.
It goes into the budget which doesn't really next that's why I'm kind of bringing it up now so it's like so we know what we're looking for.
Are we looking for just somebody to do a couple one-offs or do we want an actual like hey we have a group of Dave has a family of 50 people coming can you help coordinate them?
That's what I'm envisioning.
I'm envisioning someone that is well versed in what we can and can't do what resources we have available.
They still would be checking them for specific confirmations.
But and to start with I think we can justify the expense to have them take on a couple of standing things or or you know events that we've got and potentially providing support for others and then that creates the base under it to then grow it into something more.
Yeah.
So charters and because I think about you know that was kind of you know Alison and her crew they were a little more in that world and so when it when someone came for a charter they're oh yeah we'll put this to boom boom boom boom it's a 12,000 dollar package the train is maybe eight of that there's a little bit built in for us and they could cover their costs as well and you know and there was there was a way to kind of do that.
So there are different ways we can structure it but um that's what I'm envisioning someone that's not full time but dedicating a certain amount of their capacity to handling those needs that we have and I can interject it's also because we're at the ground level of offering opportunities for weddings and corporate events to kind of drum up that business that would be great.
I'm I'm fine with starting things like that but if it were to get complicated a real faster that's what I worry about.
For sure and that's that's why I think kind of setting it up and and if and if there's a way to structure it where it's some combination of we're guaranteeing you this for kind of a basic minimum we we will come up with the ways that we can build in compensation as a ramps.
And make it where it's beneficial for them to really go out and push out percentage base.
Yeah percentage based on because then they're really going to be like okay yeah who wants to get married on the you know like there's lots of incentive for them to really go out and push groups.
And that takes it all off of all of our plates.
Right.
Which I'm all for if we need some sort of flat fee for help with the existing special events that we currently have.
Yes and then we used to something new or or you know and maybe that goes up with one things that they find and bring in too absolutely but I'd be a little hesitant to have it be like a just an ongoing monthly you get this amount of money just because it would agree hurt our bottom line.
Right but I think I think we could also flat fee a ta a task to create to to stage locations to to create some photo video specific to the type of events we're trying to like you know what I mean so a project basically where it's creating all of the sales material packaging and the packaging stuff that and then I can take that video me and Stu can go out and we can take that video and that packaging and that that branded content out and show people and really get their involvement.
Yeah I love this idea.
Yeah.
Yeah.
So if we build that in the budget and we think this through for the calendar 27, I'm with you because I think we should really measure twice cut once on this.
So we have very specific goals, you know, in mind, and then there's a very clear understanding when we put the RFP out for folks when they're responding so they're understanding, hey, these are pre-existing, then we're looking at you to create X number of or not create, um, maybe develop or bring in X number of charters.
We could have some goals.
I I think it needs to be very goal-oriented, and then I do like the percentage of bringing in new uh because that I think that's the only way you incentivize somebody, you know, your first charter, I'm just making something up, but your first charter, you got three percent, second charter or five percent, you know, of the revenue or whatever.
I think if we do this in such a way that we we really incentivize the person.
It's gonna take a unique person because I would argue they need to be.
They need to understand the tourism world because I have a lot.
I already have a decent number of people in mind that I think I could talk to and make away.
Yeah, yeah.
Because we deal with all those people, but yeah.
Well, and uh and not only that, but I'm I'm thinking as part of kind of the ramp in.
I mean, if we budget for this next year, RFP late this year into the beginning uh fiscal, the late the late this fiscal, um, into the beginning of next fiscal, potentially then have them integrated and helping with things like Twain, things like toast, where they're getting familiar with how events need to operate and what our restrictions are, to adding a little support to the current people that are working on those, just extending capacity and taking on some of the tasks, that would be great preparation for them to then launch 27 with with more offerings.
Yeah, it's a good idea.
Yeah.
So in an ideal world, that's uh that's kind of how I would see it.
Yep.
Right?
I think that's fair.
Rolling.
Because I think with that proper support, then we we could also look at assuming Tom's okay with it more more toast of the canyon type activities, more special things that are already in our wheelhouse, but yeah, again, you know, not not wanting to overload anyone who's involved, and so finding that right way to balance that where we can immediately build in uh more revenue to help offset the expense.
All right, other growth opportunities.
Can I just bring something up that I touched on before?
Is there any reason given how deficient the diesel trains are on Sundays?
Is there any reason that we wouldn't want to look at converting it a de a regular diesel into uh Toast of the Canyon opportunity?
I mean the train's already down there hypothetically from Saturday.
So what's the difference instead of going all the way up to Virginia City and you know back versus just going into the canyon, uh we can make more per person and we sell it out, and then the train just goes, you know, back up after toast of the Sunday instead of Saturday on Sunday.
I'm just thinking Sunday.
Um just trying to.
Oh, I see what you're saying.
Yeah, instead of a regular diesel train at 30 one or whatever we're at, 31%.
I know we're talking about lowering the ticketing, but if we're talking about j all of this, you know, how to drive some different weven.
I'm just suggesting something for consideration is make that a toast of the canyon on Sunday.
If you did that I don't know the the the love for the toast of the canyon is that it's like a good date since date night and it date date night.
When does it start?
It's early.
It's early, so it's like your appetizer.
Yeah, yeah, yeah.
So like it's for the and Sunday is just not a big but I think do a big event like that with drinking and Tom won't he he wants on if you're saying like it would be a regular diesel weekend.
I mean, yeah, diesel weekend.
So Saturday's the round trip, train stays there, Sunday's the round trip, and it deadheads back to VC right away.
Well that's because of his time out limits on crew and he has to pay everybody extras to stay to do that canyon run in.
So I think he drags feed on that.
Okay.
But maybe you could make the Saturday of that diesel weekend of another wine train and I'm just trying to think how to maximize the value for a train.
Right.
Or you know something else.
Well, or Spirits train.
Yeah.
I mean, you have the mend and metal.
Can you have a beer train?
It's a decent train.
Not to go off of the theme stuff, but yeah, I feel like we're leaving a lot on the table.
There's so many local.
Yeah.
Get a get revision beer or number one beer in Nevada.
Maybe the shooter or whatever.
And sell it as a combo, so you do the daily and then you get the beer train at the end.
Yeah, just something.
I'm never leaving this train.
Right or Sunday.
Yeah, I'm just want us to.
I know we're I I think I understand what you're trying to say, Clay is that we need to think a little bit differently.
Uh not just the same old, same old.
And so is there some way that we can by virtue of the train already being down there, you know, coming down either Friday night or Saturday morning or whatever the case may be.
Is there a way to take advantage of the fact that it's there?
I I forget you I wasn't thinking about the time out situation with the crew and everything, but is there something we could do with it already being there?
We're not having to pay deadhead fees, or you know, if there's some way we could use it and use it more efficiently.
Yeah.
So I don't know.
Just a yeah.
Just something for your all consideration as we develop the schedule.
So that's all I gotta say.
Okay.
Other thoughts?
All right.
Do we want to uh I think we can wrap this section then?
Thank you all.
Very productive conversation.
We take a little break, or uh I would like to take uh 10 minutes.
Yes.
Does that work?
Yeah.
Appreciate that.
We can push to 15 if you need if you need to.
You don't make I'm a man of few words.
I'm not a feelings are getting hurt.
Uh yeah, I appreciate that.
I will be totally fine.
All right.
So coffee cake and coffee.
There's button pushing that must go on.
Yes.
All right.
We'll reconvene the meeting.
It's 11.15.
Right on time.
Nicely done, vice chair.
Keeping us wrong.
Yeah.
Pretty much just you, you know, and making it happen.
So thank you.
Don't say that to him.
Oh, so alright.
All right.
Now we'll move on to our next item, which is uh discussion of depot upgrades.
And I certainly can just throw out a few things that either have been mentioned or have been on on my mind and to get the conversation started, I'm happy to hear what other thoughts we have as a group.
Um that was mentioned, I believe it was in the polar debrief was the idea of looking at something like glass doors instead of roll-ups in the loading area to make it feel a little more finished.
Um another one has to do with expanding or reconfiguring the parking lot.
Unfortunately, Tom is the one that has the idea there, so maybe we when he gets here we can ask him what his thoughts are on that, but he thinks we can do it more efficiently and potentially more safely.
Um certainly we've discussed kind of structural integrity and issue with the building and the tunneling rodents, whatever's going on there.
Um and then potentially some uh even further electrical improvements.
Some have been made, but adding adding some additional circuits if needed.
Uh and again, I think Tom can give us an idea of where we are on that.
I think we may be kind of mid-stream with Highlands Electric, where they've done some things, but we have more that could be done.
I think so.
Um then and then the other one that was either suggested or asked is if we would have an interest in like a mural, some artwork painted on the side of the building or something like that as you're driving in.
Yeah.
Yeah.
That would be and then handicap access maybe better.
And signage, meaning new signs on the road up.
Yeah.
Did we get that figured out about I know we can't do something on highway 50, but are we allowed to do something when you turn off 50?
Um Flint.
There is a sign right there, but you can't see it anymore.
Yeah.
So apparently we are.
Yeah, okay, and we can we could make it larger, though.
Yeah, we could have a little bigger.
They made like a little pad there, and my understanding is that there was a temporary sign there, but it blew over.
Right.
And so then it wasn't replaced.
We could certainly do, I would think something more permanent there.
In the middle of the night without any permits.
I did not say that.
We're just we're just replacing a sign to go over.
That's all we're doing.
Smoking like a true election.
Well, you have to understand that NRS stands for not really story, so that's not.
So is that not really story?
Yes.
I uh writing it down.
Remember that.
You guys may have to follow that.
Story?
No.
Yeah.
That's the way it used to be.
We've we've changed things okay.
We've repented, yes.
No, not at all.
Because I would think like the electrical the floor, you know, maybe the handicap access are probably higher in the priorities than the glass doors and the I mean the signs would be great, but still just depending on what the costs there have been.
I will tell you that the having those flags up for polar made a huge difference.
I I did not have to tell anyone over the phone how to get to Eastgate during that whole thing.
Yeah.
So that was wonderful.
I still have a lot of trouble with um regular season because we get a lot more out-of-town visitors and they're looking at Google and it's wrong on Google, and for whatever reason we can't change that.
And so that's why I think if we could even just get those the signs have faded so much you don't see them anymore.
Yeah.
So my way of thinking is that could be it wouldn't be that big of a deal, even if they were the same size that they are now, just bigger, just more than that would really help a lot.
Candy, what specifically uh are the needs around the handicap access.
Well, right now, if you have someone on a wheelchair, they have to go all around the front and down the side to the back to be able to get in to avoid the stairs.
That's the paved way.
If they go the shorter way, which would be by the track side, that's not paved the whole way right there.
So that's the issue.
Yeah, they have to have the bigger tires, right?
Hypothetically to get over the rock.
Right.
Put it in four-wheel drive.
Yeah.
And I don't I have I can't remember.
I know I was there when Millard built that put that building up.
I don't know what they were thinking the way they did it.
I don't I have no idea.
There was an N R S.
Well, I think that that needs to be high priority.
There has been such a huge push lately on everything being accessible.
Yeah.
Like person accessible and also any electronically accessible things.
Like I think we should be examples and not lead on lessons.
That would be great if we didn't have stairs there at all, but I don't know how you get I don't know what you do about that.
Yeah.
Are we able to utilize some of that money that we set aside for capital?
That was the the shuttle.
We have that 75.
Can some of that be utilized in this fiscal year if any work could be done before June 30 or not?
What what um what do we call the the GL entry for the show?
That was a capital expenditure, which this would be too.
I'd have to double check with you.
As long as it's all in the same bucket, yeah.
Yeah.
I feel like we have we know the comp troller really well.
Yeah.
I think it was a capital.
Yeah, I'm pretty sure I'm not sure.
I think it is a capital.
I think we put it in a separate transportation.
Um, but I thought if we wanted to make some improvements prior to the season.
Sure.
I think the shuttle is going to end up coming in a little less than expected, too.
Yeah, but oh, agreed, yeah.
I would just add on the the mural end of things.
Um I mentioned too.
So it wouldn't be a cost to run the mission so long as you all were okay with that.
You know, we would go through and and uh you know get a quote.
But I have a request.
It needs to be uh a mural of you sitting on Clay's lap and talking about lap babies.
You know, it is so you know what it's so funny you say that so it's educational.
It's an educational uh um and Clay actually wanted to do something similar to that.
Uh so we're falling very much in line.
Cool.
All right, with your guidance is so thank you.
Then move forward.
Yeah, I mean um we're trying to see where we're at with our public art funding, um, whatever you all would like, you know, as far as I've got to go through my own process, obviously, from the visit Carson City perspective, but if I was able to bring forward, you know, that uh artist uh and then with uh you know, here's a spec design or something like that, make sure the commission is okay with that.
Uh and and we were thinking on when you're driving into the parking lot, uh that I can't say that's the I'm not sure how to describe that if that's the west uh east facing or west face, yeah.
When you when you're driving in, we're thinking maybe on that on that wall.
It'd be kind of fun to be able to, you know.
I I see it as people just a spot for them to stop and take a picture, you know.
Exactly.
Yeah, and then if we have our uh one of the 12 foot spikes, because we want to do one at the top, right?
Tom's property, one at the depot and one still trying to figure out the minute mill, because that's the term that's down there, right?
But it would tie some things in together and then people I the only thing that I thought of, just something to think about is now you're gonna have more people coming up there too.
Right as well to the depot.
So I don't know if that presents a challenge for us and the folks coming up to look at the spike, looking at the mural and everything, but I would think that the people that were encouraging to come and participate are not a bunch of hooligans or anything like that, right?
Yeah, well, true.
Yeah.
So if you guys are open to a mural on that west side, then I mean I know we don't have this as an action item, but I can certainly have that in our list of public art projects, uh, as some are kind of falling through, bowling off, or coming and less than.
Um I guess you guys would have to tell me too.
You ultimately want uh this is where the challenge is, so we have a Dustin Wonder Trail board.
I've got my own board, but I have no problem if you all feel like the commission uh should be the one ultimately responsible for selecting necessarily say the artist, but the design from an artist.
You know, maybe that could be the balancing act here between all these different bodies and entities.
You know, just have to get that onto uh a future agenda.
If you're comfortable with that, you know I mean that's what your that group does is pick fix those people and whatever.
Yeah.
Yeah.
I don't know on cost, you know what we're looking at.
Eric is amazing, knows all of these artists and everything, and so he gets us, you know $50,000 mayoral for five thousand, right?
So he does really good job working with artists and and so he's in charge of our public art on that side of things for so if that's something you yeah, just yeah, if you like it, then I'll I'll pursue.
But I think it'd be pretty cool tie in for DWT and we're gonna have a really nice mural, but um rodents.
We won't talk about rodents in the mural though.
Yeah, yeah, well, it's over in the school.
Totally.
Yeah, I do want to talk about that though, as in terms of the PEX stuff because that is a big deal.
Yeah, like that'd be definitely that's two years in a row we've heard about it, and we haven't done anything, and I I don't want people in there dealing with that.
Yeah, it is pretty cool.
So who do I'm sorry, but who do we reach out to too?
I'm happy to start the link.
I have a very reasonable um pest control person for Gold Hill that handles because it's a we have pest control.
It's a matter of structure.
It's structure.
Yeah.
Okay.
Chris, could you talk to the rod and because it's a it's a fountain it's a foundation.
It's the subfloor.
Everything underneath it.
Okay.
Yeah, we found that out when we pulled this.
Well, someone stepped through the steps or a hole in the steps, and then we looked up and there, it's it's pretty bad.
Right.
So I think it's almost like the building itself has to be shored up or something or uh yeah.
Yeah.
I'm not too sure.
Yeah.
It definitely looks like it needs a good construction task or an engineering.
I think that you have to start there, right?
Is there and there's no other option for a space for them?
Other than that.
That is what it ready.
Unless you t tore it up, took it out, and brought in something else.
Yeah.
It reminds me of that song.
I mean, I guess that's what you could do with it.
That would have to be done in the middle of the night as well.
It could be one of our RTT initiatives where we go clean something up.
We just tear it down.
Build the back up again.
Let's wait till after June 30th.
When Katie then got it.
Well, maybe Tom is is the reason.
I can start with Tom.
Yeah.
It's probably just a contractor, just a regular house contract.
Just to get a look out of it.
Right.
I could probably pick somebody's up Angie's list or something like that.
Sure.
Come in and just give you some kind of personal opinion on it.
Yeah.
A starting point.
Yeah.
Whether it's what we need.
Done or rebuild it, or you can patch it, I don't know.
Yeah.
Yeah, that had to be lifted up and then a new concrete or something pour.
My mom lived in something like that for 25 years.
I think they just rebuilt underneath it while she was still underneath it.
Oh wow.
You know what I mean?
So there's a lot of options for both.
See, it's got a lot of life left.
Yeah, yeah.
Unfortunately, so do the critters.
Yeah, I need to really seriously right.
Think about it.
Yeah.
And for pest control, we use Natura.
It's a company out of Reno.
They're a bunch of local guys that started it.
And they're really good with the rodents.
We use them down at our buildings in those.
Shops right below the skate.
And they've knocked out the rats completely out of that road.
Okay.
Maybe that's a company that we've had for a while is not doing the trick.
Well, can we, yeah, look at this other.
Yeah, Natura did it pretty good.
Because we went through a few because I have a lot of vehicles stored down there and campers and stuff like that, and that it could be a giant music.
So I paid for a couple of them, then I got the word for Natura, and I haven't had a rat in there in a year.
Wow.
Wow.
Okay.
I mean, it's kind of a tough location being right by the landfill, you know.
So much vacant land, but maybe we can make it better.
Yeah.
So it sounds like we've got a good kind of prioritization, right?
Um the um the EVA stuff.
Yeah, ADA stuff, electrical improvements, structural look at the uh at the buildingslash rodent problem, and then mural because it's kind of not a as much of a cost thing, and signage kind of as our capacity allows.
Yeah.
What could I ask you a question on the poll?
What was the what was brought up uh two weeks?
Was it loaded loading?
Yeah, there was something about was that the was that also door related or I think it was more kind of ramps and alignment of when the training.
Oh, yeah, where the the um furthest car, the the first car that gets to the north pole.
Yeah, it's dangerous down there where they road because it's just a cement pad and then step the train steps.
And so when we get handicapped passengers, we have to take them up the ramp and all the way through three cars into the R Del May, and it's difficult to get in between the cars, and so I think what Tom is talking about is a better way to load to load it the R Del May.
So we it could be on the list, but it's perhaps we could budget that into next fiscal year to get it done before polar starts or something like that.
I mean, maybe I I don't know.
And then was there a speaker something about the I wasn't I was listening, but I wasn't fully appreciating or understanding somebody they can't hear when they're inside, but then an upgrade.
Upgrade to the sound system in the loading area.
Yeah, in the loading area.
And then potentially trying to find a way to have it cover.
I think you might be able to do it where uh spilling out into the rest, but if you point the speakers back towards the loading area so it's not broadcasting, you know what I'm saying?
So people who are kind of in the apron are going to get it.
They'll know to get going.
Yeah, okay.
That's what that's that helps you with your load time, loading time.
Yeah, it does.
Okay.
Right now there's a speaker up on top of the hot chocolate room, but when it's turned up, then I can't hear it.
Okay, yeah.
Well, and and we can look at narrow dispersion speakers too, that specifically just only cover like literally a more narrow ad.
Well, you know all about that stuff.
Yeah.
Okay.
So might be something to consider for the fiscal 27 budget, you know, to help with the polar experience for sure.
Carl said that some of the speakers that we had left over or that of the cars could do that.
Like they could weigh them and use them as kind of a PA type thing.
Yeah I think that was that was specific to some announc one of the announcements or the conductors making an announcement or something.
Well the whole the whole purpose for her telling you about that is that people aren't they don't know where to get the load up in the in the loading area no matter how many times we tell them.
So and then now that we have uh signed seats they don't think there's any rush to get in line because they know they've got a C and so it's taking us longer to load the trains and so if we had a way to announce that the five o'clock Polar Express leaves in 15 minutes please be sure you're in line something like that.
Yeah.
Can I ask a question about I unfortunately didn't make it to polar this year.
You said the flags what were those?
They were flags like you know CCM and car lots all that they were polar express.
Can we get those for during the season?
Sure I think I I can check I think they're like a temporary use we have to take them down put them up take them down put them up only Saturday Sunday or a certain number of days they gave or something it was so like effective that I'm just thinking that we left them up the whole time polar yeah taken down but I just something to think about in terms well we wait for signage and whatever I don't know if it's anything that we can be done or not but very restrictive here because we have that's what I understand.
Yeah right you don't want to direct people as in the dumb stand out there with a sign like well yeah can I still talk on the phone though you gotta spin it though all the money oh my what has to happen then mechanically if we were to utilize some of the CIP money do does that have to come to a meeting or can we give direction and then and then it just be uh build against that it's that let that last row I'm thinking on the budget report if it's that CIP whatever CapEx or whatever it says can it just be built well I mean yeah so we we are going to have a conversation about spending authority and and the concept there is is it acceptable to have uh spending decisions up to a certain level for Sherry or for the chair uh either ratified later or just you know authorized so that may or may not cover some of these things some of them may be beyond that but um yeah I mean I don't you know I don't know you know we budgeted the um for the shuttle the line item there is acquisition and construction of capital assets so it's pretty broadly labeled there so I mean I I don't know what you think Lucas if we if we have 7500 in a line item that's entitled acquisition and construction of capital assets we put that aside to acquire a shuttle bus which is likely to happen at some point but is likely not to cost 75,000 dollars and so the question is could we use that for some of these other capital improvement projects it seem seems like it's a broad enough line item that it would be okay and if so we bring it to a meeting for a decision what do we do it sounds broad I I agree with you since it doesn't specifically say to acquire once you should be able to use that portion of funding for anything that would fall under the acquisition of capital assets.
Okay.
Great and I think as we get some clarity around if if there's an attitude to or a uh support for this idea of establishing some spending authority then that will help us know if these projects exceed those amounts then we'll we'll need to agendize them otherwise we'll come with a policy for that that spending authority that that outlines what steps need to be taken if something does fall under that.
So cool so all right so yeah I I still uh if it's all right uh if when Tom gets here we'll take some time just to hear out what he has to say about parking lot I'm I'm sure that's a bigger project and maybe that's a combination with some of the ADA improvements or maybe maybe they're separate because it is such a big project that we have to separate them out.
I don't know.
So they seem to kind of fall in the same vein potentially and and loading potentially loading improvements.
Alright other thoughts on uh other thoughts on uh this stuff sorry I'm looking at the old timeline thing yeah we're using we're using this one right yeah yeah I see it's something different well we can I mean we can roll right into the discussion about authority if you want will we address the North Pole at 345 then in terms of the things that came out of the we just cover that under the polar agenda.
Uh yes they uh frankly they didn't really have any feedback for us and um so we will muddle through the best we can and I told them that it was kind of unhelpful to not have the the response was uh we don't know what to tell you because you have not uh defined uh strategy or budget for what you want to do in the future once you get us those things we can give you it was like they were looking for a to to provide us a quote to do something and I was like I thought you were particularly well positioned to tell us what condition it's in and recommend what might be needed because you probably the last ones to see it.
Um multi-year agreement in place with them that outline the enhancements per year subject to any adjustments by rail events right for the North period.
So I mean we did meet with all of that in their in their building later.
Okay.
Yeah so we may just need to bring up what's outlined in that um in in in that agreement with them see kind of community what we think if it's if it's appropriate or if we need to make changes and then have conversations afterwards with them around what that is.
So all right well hopefully we can crank through the spend authority I uh concept fairly quickly.
So I outlined kind of roughly what it was but one of the things that I'm committed to is is trying to make sure that as an organization we can function more efficiently given given the organizational constraints that we have and um and you know as Sherry and I were talking you know it's it's kind of unique because she's not an employee of the of the the commission um but I imagine that there's still an appropriate way for us to say these are the kind of things or this is the level of activity that you can take on without having to come to us for a specific decision on it.
And so and maybe we need to do a little legal research into our organizational documents and see if there are restrictions along those lines but I don't I don't think so but I'm not sure I'm not super familiar with that.
So um and and thought was potentially the same kind of thing for the chair um because typically you know a body like this provides strategic direction and oversight but not r really day-to-day management and and what I've seen you know is the time that it's taken Dave as chair to to handle those type of decisions and things and then often have to bring them back to us for approvals it's just an inefficient way to do things and so if there's an appetite among the commission to establish some limits so that we can streamline some of that stuff.
And I thought maybe it's a two-tiered thing where there's a there's a lower limit that's that's just an authorization and of course it'll be reported in budget reports and whatever you know you know AP and that kind of stuff.
But um but then maybe there's a second tier that's authorized but with ratification which means bringing it to the board as a specifically agendized item to discuss and approve afterwards.
So anyway open to your thoughts on something like that to to help us with kind of the the smaller stuff to to be able to do those more expeditiously and and maybe cut down on the meeting time we spend on routine things so we can spend more meeting meeting time on strategic things or meet less often or whatever whatever we want to do with that.
I'm okay with both the lower limit and second tier conversation but I think the important part is as long as it's budgeted for like if if we're running low on you know whatever our line item is let's say for maintenance then of course nothing could be authorized that's going to make us exceed what we currently have budgeted unless that comes to the commission.
Like if if we're running low on you know whatever our line item is, let's say for maintenance, then of course nothing could be authorized that's gonna make us exceed what we have currently have budgeted unless that comes to the commission.
That would have to be a change.
Um and then that way we know, okay, we know we put this much money in this line item for the year, so we're fine with whoever authorizes the spending of it as long as we don't exceed that.
Can I ask a follow-up to 70?
So just to clarify, Stephanie, where you where you're going with that.
So for instance, let's say we Chris has 120,000, we built the budget, and we have a contract that goes in 120,000.
So if it was something where we were getting to the end of the year and perhaps, oh gosh, yeah, we gotta put a call over in or something like that, uh if we were to exceed the 120.
Yep.
But we're comfortable with our vendors, you know, if they have X number of dollars in the contract, it was built in the budget.
It's basically if we're gonna potentially go well, the contract situation, it depends on the contract, that's a whole other ball of wax.
You're right.
Right.
But um, yeah, because I I I like okay, yeah, I I I too would support both of these, because you're right.
The ridiculous trying to make decisions come back and again, we don't have an actual state of Nevada employee.
If you had an executive director or managing director, there would be a budget and they would go and they would do, and then they would provide us monthly built like you get and we get on our day jobs.
Whereas this is a little bit, yeah, to say it's odd is yeah, and like if something came up at the depot that was not uh not ordinary maintenance that we're already doing, but it's gonna it's gonna require we bring in somebody to take care of that item and um you know, and it's a low enough amount that we don't have to do the whole contracting or whatever, it's just okay, but the rodents could even be a good idea, right?
Well, I was going to talk about the electrical need that this is an action that we had.
We hadn't have adequate circuitry, it's in the middle of polar.
Yeah, yeah.
And so the way that I chose to deal with that was since we have a contract with Tom, basically saying, Tom, go go fix this, go find someone to fix this.
And if we need to make adjustments to the contract, we can do that down the road.
But uh I didn't check closely to make sure that we had capacity.
I just figured it's a big enough contract, we will have that that buys us some time to then come back, and if we need to, um I would say that was perfectly handled because that was the whole impetus behind why we did that secondary contract with Tom was for that exact situation because you're right.
I was having to bring it come back about a toilet handle of it.
I mean the ridiculousness of the toilet program.
Oh, well, now we'll have to wait, you know, nine sixty days for the next meeting to get the toilet fixed, I think.
So I I think you handled that perfect, perfectly fine.
But you're right, that's a limited in terms of where Tom comes in at with a second contract.
Yeah, yeah.
Well, and and and there will be others I have a feeling that are not easily fixed by a contractor that we already have, right?
And so and so the question then becomes, and I you know, I don't know how I don't really know um much about our guidelines on revenue projections and and what we can put in the budget as far as contingencies or extraordinary expenses, or you know what I mean by building in some flexibility to where we're not robbing Peter to pay Paul.
Um I mean, I know we're we're supposed to have a balanced budget, right?
But some of that is some projection on the revenue side of this is what we think it's gonna be.
Um what are your uh not to put in the spot, but what are you thinking of in terms of that lower limit versus you know a higher level where it comes back for ratification?
What is off that for?
Oh, oh.
So you were thinking Leah would have those answers.
Leah, what are the answers to those two questions then?
42.
$42?
And that's the lower limit what's higher than two.
Just $42, my answer.
Okay.
Well, 42%.
We can probably work with that.
I mean, well, Sherry might have some uh from her perspective.
I was gonna say she's handling more day-to-day type of things.
Yeah, yeah, please.
So 42.
I was going 43, but um I think my perspective is just a little bit, everything is just so ambiguous.
I don't flying by the seat of my pants, so we're going three years, so it I just feel like I I need more parameters or where you want me to go.
I mean, I don't know.
A million work with Sarah's.
The whole budget.
So are you are so Clay, just to clarify, are you thinking of is the lower limit something for Sherry or who's ever in that particular role, that vendor role?
Or is there a l a lower limit for sharing and something for the chair as well?
Where she doesn't have to be bugging you per se.
And we could give authorization.
Okay.
Yeah, that was kind of what I was envisioning.
And so I agree.
And it doesn't have to be two-tiered, but for me, it felt like that gave it potentially gives a little more flexibility, but with still a proper fiscal control, right?
That it's you know, it it gives the flexibility to do it if it's needed, but then to bring it back so that if it's not used properly, it can be corrected right away as opposed to discovering down the road that someone because I feel like when I came on board uh oh uh kind of I just drew a total blink on who is here.
Uh Jesus.
Uh Zach and uh oh my gosh, can't be late.
Elaine.
Yeah, I mean Elaine Spencer, sorry.
Sorry, Elaine.
Um so uh there was some sort of a 5K situation with with her, right?
And then this very conversation was had shortly after I took over for rest of soul stand at the time, and uh my recollection, Lucas, for you to obviously confirm or or or not, there was there was some issue about if we're one of five, even though one person's the chair if the chair was making a decision that had a financial implication, it still had to come back to be ratified.
Uh whereas if a vendor was given the authorization for up to 5,000 or whatever it was at the time, that would that's a different situation because that's a that's a vendor, it's not one of five.
So one of five wasn't making a decision about an expenditure or something.
Uh as is how I kind of recall the conversation with with legal counsel at that time how that kind of went.
So the authority basically lied with Elaine for spending.
Um I do like the idea of having something for the chair.
I mean, I if if legally that's permissible, because I think there are times where the chair needs to be able to have that latitude, maybe it may it just seems weird if everything always has to come back, right, for some sort of ratification that makes our agendas rather peculiar because is every item an agenda item or every expenditure in a general.
No, they could they could go they could go on to the consent.
You know, they and and so then if someone wants to discuss it, it could be pulling off, but you know, we don't necessarily have to like line item out of everything.
Yeah, I'm for bold if if if legally the chair piece is is allowable because of how unique we are.
Again, there's no other commission, there's no other board like us in the state of Nevada.
So uh I would hope that some sort of latitude could be given given the unique circumstances that we find ourselves in.
So I I know that for this in particular it brings up the lack of the distinction of what exactly is this commission right?
Is it isn't more operated on a state level or a local level.
Yeah.
And so any kind of and each of those have independent purchasing requirements which would dictate this.
So I before I answer anything to that, I would like to have some more time to reopen in that can of worms since that distinction was kind of shot down by the legislature.
Yeah.
Um and just know which one would probably want to be operating under.
Because that'll be that answer.
Okay.
Yeah, fair enough.
And we could always be whatever one's the more restrictive, so we're we just cover ourselves neither way.
Sure.
I I I know either way, I would be comfortable with the board adopting something to say to say how sharing listed on it.
Yes, it's not one of the members.
Right.
Um that that would be more of a position that I I would be comfortable with having that kind of purchase authority out of the way, but again, I wouldn't even know the rules that were apply to this commission until we decide okay, which one which rules are we operating under?
Um but I I I think overall it's going to be a thing that's doable.
Um I'm not sure if it's something that can necessarily be ironed out without a formal action that I added to separate meeting.
Um but I if we could nail down exactly which questions, then I'd just like to have more time to look into that.
I'm already starting the process over here.
Um but the the first step really is deciding which standards we're comfortable operating under.
Great.
And and just so that you know, Lucas, I I mentioned I was discussing a different assignment.
I was discussing some of the peculiarities, and the DAG on that assignment is actually looking into.
She said, can you send me some info on this commission to kind of hopefully get some idea of how they look at it?
So at least, you know, there's hopefully we can get some sort of clarity from out of that office that even though they're not assigned to this, you know.
Would you be able to send me a we're talking about connected, yeah.
I mean, I mean, honestly, we might be able to get a formal agent out there.
Right.
Which would be super helpful.
So yeah, I'm happy to connect you.
And that's and that's what I I told her.
I said, I'm happy to have you look into it.
Obviously, we need to consult our legal representation here to figure out kind of where we think we stand if that's an issue.
But yeah, I think together maybe maybe we can reach some sort of clarity.
Clarity.
We can make up our own rules.
I mean, at the end of the day.
Oh, yeah.
And our NRS.
NRS maybe.
What are we going to call it?
RS.
So does that mean we will hold, I guess, then to allow it.
Yeah, I don't think I don't think the goal was to make a decision today.
I think it was to kind of take a temperature on if there's an openness, and then we can bring something to the board, uh, a policy of some kind that aligns once we've had the chance to do some research into it and figure out what's appropriate.
I personally like it.
So I'll start that research and then I'll co-work with Clay and whatever the DAG is that is already kind of looking into it to see where they're at, see if we can get a formal indue.
Maybe that could be helpful.
Yep.
Um at least we have something to fall back on.
Yes.
Yeah.
All right.
I know.
Overachiever.
Well, push it a little bit.
I because it's easy for us to get off track.
Well, and Leah?
Uh yeah, you're right.
All right.
Now we're going to get a lot done.
Yeah.
So yeah, and I and just to kind of wrap on this, a perfectly fine if if we can get clarity, for example, uh, for Sherry, that's a step in the right direction.
Absolutely.
If the chair thinks a totally different question, I mean, if we can we can stage it or do one without the other, that's perfectly fine.
I just, in everything that I'm doing, I'm trying, I'm trying to leave it less burdensome than I started.
Yeah.
Um, and so hopefully it allows some efficiencies.
Because that's that's that's my dream for this organization is not having to have monthly meetings.
Oh, really?
Wow.
Well, because if orderly read maybe to the Bahamas.
If we're making our own rules, then because I feel like if we do the strategic planning, right?
We have good contracts with the vendors, we have a certain amount of spend and decision spend authority and decision making in place for key people.
Do we really have as much and we're planning further out, which helps us in lots of ways, you know, then we start, because you know, uh to be quite honest, the Sherry and I have been putting together the agendas, we've been like, well, what did we do last year at this time?
But that's not improving our proactivity, right?
That's just keeping pace, and it's like once we've done a cycle of that, then I'm gonna go, okay, let me look and see what we did that one and see if we can move it up a month so that we're not tight on time, so we're we're really planning and moving ahead, as opposed to operating it, which is really the way that we're we're we're functioning right now.
So statutorily right now uh are we required to have at a minimum corporally commission meeting, similar to other commissions within the state of Nevada?
Is that our minimum threshold, I guess, sorry?
So meetings are covered under section five of the statute that created the commission.
And the only thing just says is it shall we on the call of the share of majority of the commissioners?
Oh so if you just want to meet once a year.
Yeah.
That's Edward, here we come.
Edward, here we come.
Oh you read my mind.
Oh my gosh, I'll be there for the whole week.
That's another question.
I could look at you to solidify that I want might be.
But that that's at least what we actually think of the status.
Okay.
But there may be additional requirements elsewhere.
So again, that might come down to whether or not we're operating under stable.
Yeah, well, uh yeah, I mean uh on the other orphan state commission that I'm on, which actually does have some state support, so it's a little different, but um we set meeting requirements in NAC.
So actually we just redid our regs, so we internally we had to go through a process and get it signed off by the legislative commission, but but it was broad enough that we then defined it down further there.
I don't I don't think I don't know if we have any of those.
Is it is there in the company NAC section that goes with the legislation that created us?
Uh really a lot more strength of the argument that it's uh should operate under stables if it was wild okay.
We're all looking at you, yeah.
Yeah.
How did you set us up, Candy?
Remind us.
I had your job that it's not our fault.
No, I hear what you're saying.
I have to go now.
I just did what they told me to.
Yeah.
Well done no more.
All right, very good.
Well, let's uh I think that wraps us up on that item unless anyone has anything else on it.
All right.
We shall move on.
Let's move on to um current and future tracks track maintenance projects.
Chris, you want to just give us kind of an overview of what's what's been going on, and then maybe we can dive into um wish list future things, things that we should be looking at, and then from there we can maybe prioritize and look at funding sources and whatever else.
So beginning of the year, the last year we started off with a lot of the signage, the cold or stitches, stuff like that that were really an issue.
Um got to kind of handle on that until the flood came through, and then we scrambled uh ensure track safety and stabilities, getting all that taken care of.
Right now we're currently uh replacing a bunch of ties that are rotted out in the first phase.
I don't think any ties have been replaced on this track since we started.
So Tom brought it up and then I started looking and I found a great price on ties.
So we grabbed up quite a few bundles and stuck them in the ground.
Uh next big things are uh two crossings in the American flats with all the runoff and all the off-road activity.
They just decimated the crossings this year.
So that's our next big step after we uh get back on it.
It's just uh pull a bunch of the dirt away, make sure there's out of the drainage, put a bunch of new rocks, new crossing ties, and it's a start with uh year maintenance.
Start back over with that same cycle, doing the ditches, the weeds, the signage, all that over.
Awesome.
Does anyone have specific questions?
Uh yes, what did you just say?
He talked about all the maintenance that called us the dishes, the railroad ties.
I'm just kidding.
Yeah.
To summarize it, starting the year, storms happened, things are crazy, state they stabilized all that.
Now it's to the time we're gonna have to start all over again.
Yeah.
Yeah.
May I ask a question?
Yeah, Chris.
Are we following the same process on the pre-emergent where we bulk the chemical thing cherry?
So we don't have to pay the tax or okay, okay.
So you got it all.
Yeah, they bill us.
Okay, so we're okay.
Okay with the cook.
I did change it because there's a few trouble areas that I don't think that it was that pre-emergent was working at all.
Oh so we went to something that was a little bit more stronger for a trial period in that section.
Okay.
Between like models 10 and 12.
Uh yeah.
Okay.
So we adjusted a little bit, try to put something a little bit more strong.
If it works, we'll use that in the more higher traffic areas.
It's mainly just the certain kind of brush.
Interesting.
Okay.
Yeah, okay.
It's a learning curve for sure.
Yeah.
I just has one more quick question.
So so far we've had a what I think is a pretty mild winter, all things uh considered at 60 something degrees in January and February.
If we wind up getting some heavy snow, you know, I was having fingers crossed as a skier, February, March, you know, do you do you feel like we're in a good position to be able to absorb that moisture?
Uh or you know, I just wondering the timing for May and starting the trains up.
Do you is everything look pretty decent right now?
Or more?
Other than those two crossings.
Okay.
Yes.
Yeah.
Okay.
Yeah.
Okay, good.
Good, good.
I think it'll leaps and bounds where I started off with.
You know what I mean?
Like, because we did a lot of work with Tom's equipment.
We got a lot of the beaches cleared up.
Sure, there are some that need more attention, but if they haven't filled up in the last year, I usually just scrape through them, bare minimum.
The ones that are coming up onto the tracks, we try to clear over excavate.
Okay.
So I just think you guys have I think you've done a superb job.
So really well done.
Other questions?
Comments?
Well, um, so I know on the signal inspection we had some things come up.
Where where do we stand on the line of hand stuff?
The line of hand stuff, we didn't have any of the safety things done to for the operations if it went down.
So we wrote up a couple things, me and Gabe went through it and all my guys are trained now to operate the signal if there was ever something to happen.
That was one of the big things for the FRA guy.
The next was the inspections, the 10-year inspections.
Kind of a tricky thing to get done with a credible contractor, so we're gonna use the Union Pacific.
And uh we got a couple of those guys that are gonna come down and help us as soon as they get clear.
And make sure that their job, the UP will allow it.
Um hopefully that comes through in the next week or so, and then it's just a matter of just going down there, tearing everything apart and letting them do their testing.
And then from line hands of other than that, everything looks pretty good.
Okay.
Are there um are there things hanging that we're supposed to get when when we address them that we get back to the FRA guy?
They usually, if you wrote us up for anything, which I don't think he did, it's usually 30 days.
Anything else, the industry standard is they like to see it fixed within 90.
Okay.
We've gotten a lot of his little pet peeves already knocked out.
Okay.
There was a little signal thing on there that's never worked because it's not applicable for our track.
Uh huh.
But if it's there, it's supposed to be operational.
Uh we didn't know that, so we had to fix it.
Yeah, so let's see.
I'm just looking at the something about a line of hand, the crossing control is operating only in standby mode and switch to normal, it transfers back to standby immediately.
Well, the crossing is fuller fully operational on the standby side repairs must be made.
That's due to a lightning arrester.
We have those parts ordered.
It's just super hard to track them down.
It's all on the East Coast, is when they use these crossings last.
So I have a guy in Carson City here that middleman in it trying to get me that those parts plus some extra ones.
But as of for now, there's it's working, it's operating, but if it gets hit by lightning again, then somebody's gonna be flagging the crossing every time we train goes until we get our parts.
Got it.
Um see what else did he know?
Record of the 10-year insulation resistance test record cannot be located.
Uh two quarterly inspections, not showing what tested once every three months, quarterly inspections were not, records were not there.
Yeah.
Older records do show the test being performed.
Yeah, some of the records we have to keep in the signal house, which we've always just taken a copy, they shoot me a copy on the cell phone, and I just never put them back in the house.
Got it.
Now I know that if he's to stop there, he needs to see every inspection for the month, all the yearlings and the tenure all have to be posted in the house.
Got it.
And then the it just seemed like a it didn't seem like a functional thing, but the gate arm contacting the wind guards.
Yeah, but we did that that day.
That's just a timing adjustment.
It's just a C left I did it.
Okay, great.
Great, great.
Power off indicator lights.
Battery chargers for both banks have an error on the LED, but they appear to be operating normally.
That's the same as the lightning strike.
The arrest goes to this one main computer through the boards.
So it's operated on protect mode.
And then once we replace those two boards for the original mode, it'll go back to the original mode, so we'll have standby.
Awesome.
Great.
Cool.
Um I was noticing a few lights out on the crossing.
The bridge and potentially some on the bridge and potentially some paint whatever, you know, normal normal wear stuff.
That's a fairly involved.
I think that was us that did that.
I'm not too sure, but I do know that the lights that they have.
You cannot get light bulbs for them.
That's why they're out.
You have to replace the actual ballast and the actual lights.
Because we and Ken, way back when we went through a thing to try to find these lights, and we found them.
They are super expensive, and we bought the last ones, and we were gave replaced the last one a few years ago.
So we've done a research to see if there's an update or anything.
Nothing.
Stephanie, was there not something on the bridge with don't we coordinate with NDOT and you guys or something, and they close the lane and we try to do it all at the same time.
You do have to close the you have to coordinate with end dot because you have to close lane, but I don't think public works is involved with it anymore.
Oh so you guys I remember changing those lights.
Oh, yeah.
We did have end dot underneath us.
We'll close the lane before lane we're above, they closed down.
Okay.
And it turned the minute job into five days.
Yeah.
I just wondered well, that will those things get flagged in the bridge inspection.
Well, obviously they're gonna that'll come up again.
So I don't know.
Should we put should we need to be pro active and coordinate and get the stuff fixed before they get there and they're like, hey, this is the second time we told you.
There's paint problems, there's I need light bulbs in the paint minute.
Something else on the right hand side of as you're going to I don't remember what.
I I don't know if that's those uh rivets or something.
Was it clearance or yeah, rivets or something on the right hand sorry going to Virginia City, right?
But I don't know that we ever fixed it because of the coordination to close the road or something down.
So I I apologize because I don't remember I don't even know how that happens, to be honest with you.
I feel like maybe Ken did pre coordinate as a part of the engineering contract with him in the past.
Maybe he called them and then gate came out, and then every you know, you guys were all I don't know.
But maybe we can ask Jason when you come in.
Oh yeah.
Okay.
Maybe he will know what to possibly things are out.
Yep.
Yeah, in in my email, I have an old bridge inspection from 2021 from Ken.
That's the last.
I I don't know.
I haven't gone into my files to see if I have any wrong.
Um is that every well, two or four for the bridge.
I'm not sure.
I thought we just had that.
And dot performs a structural inspection of the bridge every two years.
Okay.
The report from the last inspection performed on June 10th, 2019.
By end is attached for reference, report identifies items in need of maintenance and includes recommendations for the maintenance of each identified item identified.
Still remaining are minor hairline cracks on both abutments and the center uh pier.
The noted cracks are likely due to concrete shrinkage and not believed to compromise the structural integrity of the structure, continued freeze thaw cycles will increase the weathering of each crack, and future maintenance will be required to prevent or minimalize spalling.
As reported in previous annual reports, all surfaces of bridge abutments, wing walls, and center piers are showing signs of weathering.
The original stained sealant applied to the concrete services, continues to wear on all structures, causing increased weathering of the surface and ultimately more significant protection needs and greater maintenance costs.
Sealing should be reapplied to protect the concrete surface before the cont concrete crashing continues before the spalling continues and patch repairs are then needed.
The reapplication of senior ceiling is the most significant recommended maintenance item.
Deterioration of the concrete due to absence of the ceiling is the most rapid of all harmful activities to the entire structure, as with all the items experiencing deterioration the longer the period between maintenance, the greater more expensive.
The entire top surface of the main structure is recoded in the summer of 2019.
All surfaces were scraped clean with the wire brush before the primer and paint were reapplied.
The painters applied several coats of paint that are clearly visible to any observer.
The top surface should remain in exit condition for many years to come.
The entire top of the bridge deck is accessible from above.
The paint used was the same as the bridge was originally covered with before construction of the highway fifty overpass.
There's some areas where the paint is peeling on the sides of the bridge, so the excess paint is being put into spray cans.
For the city of Carson City to make repairs as they access the other maintenance items in the upcoming summer of 2020.
So that's literally what it says.
But it never happened because of that whole shutdown thing.
Oh, yeah.
But I do think I want to say N dot is working on either they're in the planning process.
I don't they're supposed to like reconstruct that corridor, right?
So I mean I would depending on the timing of that, that might be an opportunity if they have a closed down pressure.
Maybe we should ask Campo what's going on there?
That might be yeah.
Okay.
I'll do that.
I'll reach out and just kind of see what we can find out about timing on major project in the area to see if we can coordinate some more significant maintenance with other activities.
So did we we miss the bridge inspection in 25?
That one was 19?
Is it every two?
It's very possible.
I think they're one of the things.
Oh, that's what they presented last summer.
Ah, we didn't.
Okay, you're right.
Yeah.
So 27 next year.
That's what I'm saying.
We did last.
Okay.
Yeah.
I fear okay, because there's the like the annual track inspection.
And Jim Bridge.
Wood Rogers inspection report.
Okay.
Okay.
Oh, yeah, I found that summer uh June of last year.
Yeah.
Okay.
Well then we're okay.
At least we're up to date then on our end.
Okay.
Cool.
Found to be a good condition.
This is required to address a few conditions.
Findings are presented during the annual inspection.
Use the higher.
Oh, well, just give it to us.
Come on.
Corrective action.
They may need additional maintenance or can you do it?
Continuing monitoring include rock debris near the rail, removal of large boulders and monitor slope for loose rocks.
Add ballast rock to approximately 20 feet of rail.
Oh, this is the whole thing.
Oh, overhand pit embankment, they were doing all they were doing a big culvert outlet.
Major debris rock near the rail slope failure.
Do we have extra ballast right now?
Stored still up top or no?
No, we usually pretty regularly as soon as we get it.
We usually shove it right off there.
Okay.
Okay.
If not, somebody else will.
Okay.
Do we need to organi more for this season?
No, with uh Danny's VNT rocks right there on the track, so they're pretty on the spot.
As soon as we order it, they're on the they take pretty good care of us.
Awesome.
Sorry, I got to hear the specifics about the bridge.
Paint painting touch up and lighting replacement will be among other maintenance items to be recommended for completion.
As noted by previous inspections, the top surface of the main structure contains surface rust where the exterior coating has deteriorated and exposed the steel and primer to weather.
The rust should be removed and the exposed steel and primer be recoded to avoid further accumulation of rust and degradation of the surfaces surfaces.
Although the rest is not pose an immediate threat, the condition is progressing.
Additional items may be added once NDOT bridge inspection is present presented and available for review by the commission.
Bridge inspection report identif identifies items in need of maintenance, including recommendations for the maintenance of each item identified.
Visually they should have various paint chips showing on the side.
Minor rust staining due to weathering of the hand railing, south abut abutment, east wing wall facing west.
Weather rust due to weathering of the handrail.
Minor paint chip.
Yeah, just rust running down from the guardrail, basically.
The handrail.
Minimal rust formula fasteners.
Yep.
But they ran they ranked it all on a zero to nine, they ranked it as nines on the kind of the structural stuff.
Chris.
Can I ask Chris a question?
Yeah, of course.
Would you be the one then that could short of closing the lanes, but can you do the work on the top side of the bridge?
Yeah, okay.
Yeah.
And that's usually uh what we do as a contractor.
So anything on the top, we're supposed to make sure that there's adequate paint on all the bolts because they don't want surface rust on anything above.
I think most of that was cleared.
Okay, everything from our end on the top side looked pretty good.
Especially with the little bit of touch-ups we did this year.
Okay.
From underneath of it, I probably haven't seen underneath that bridge in ten years.
So clay will drive very slowly.
Okay.
And they'll take both lengths so they can cover the whole width.
The eastbound lines.
So yeah.
Thank you, Chair Treasure.
When I was a formula with Gabe, it was usually Ken and Gabe that were in there and doing all that with the DOT.
All right.
And there was uh and there was nothing of concern in tunnel two.
That was all the last thing.
Awesome.
All right.
Uh switching over to projects real quick on main kind of maintenance maintenance related projects.
Um so I I did reach out to Wood Rogers on the s on the slope analysis.
Okay.
They there was a changeover in personnel there, but um the guy the old guy told me this is the guy to contact.
He said this is the guy that's been assigned.
So I know who to talk to now.
Okay.
Um so the hang up there was um meaning to get some access from BLM to get a permit to access some of the area they were gonna take a look at, and so that's we should be able to get that done.
They I they had submitted an application and shutdown happened, and I think it's just pending still, so we just probably just need to step on it.
Um but I don't think as far as we can tell, nothing's moved since 2017 when we think that it happened, so it's not an imminent imminent danger or anything, it's just something to look at for long term.
Okay, we over-escavated that area too, just to see if there's any movement this year, and all our flags are measured the same.
Oh cool.
Cool.
Uh we uh we appropriated some money in our budget for some broader kind of maintenance improvement things.
Um specifically, I think uh Chris, you had called out some places where the drainage wasn't great to see if we could do some sort of uh culture work or something to help out with those.
We haven't really moved that forward at all.
We can certainly roll the funding over.
It's um it's sitting in the rail fund accounting Story County, and so and we haven't really moved the overnight stuff forward either.
We can uh talk about both of those with Wood Rogers if we need to, but um anyway.
I don't have a really have a conception.
Maybe I need to go out with you and and see what you know what kind of improvements beyond the more routine maintenance would be helpful, and then we can start with a game plan to bring something, uh a project to do that.
Um I I thought we set aside a pretty significant amount, I don't know where that's quarter million dollars or something to do some improvement stuff.
Um the story county.
In story county.
In story county, yeah.
Yeah, we so we do we the the old estimate on the overman stabilization was I think 450.
We bumped that up to maybe 650 or something like that, and then we said, you know what, let's make it a cool 900,000 for all our stuff or something in that range.
So trust me, there's plenty in the account.
So in that case.
Yeah.
Well, we what we did was they wanted to use some of it for re-roofing the freight depot in Virginia City, which also hasn't moved forward, but that was the the quid pro quo was hey, we'll sign off on that use of the funds if you put this this for our use of the funds.
Yeah.
And um, and so we'll see about moving those forward.
Uh again, I don't think anything's urgent, but money's there, we should use it.
So it's only gonna make the track last longer.
Yeah.
Yeah.
I agree.
Yeah.
So when we hand it back to the state, shape.
Or questions ourselves.
Yeah.
Or we don't really know what happens.
Yeah, cool.
Well, let's schedule a time.
Uh schedule time to go out there and so I can get a better idea and then we can we can maybe formulate a plan for what to do.
Yeah, sounds good.
Alright.
Anything else?
Very nice work.
Yes.
Appreciate it.
We try to keep the permission first to try to get you guys to make sure everybody does up here.
Thank you.
Thank you, thank you.
Alright.
Should be here in the moment.
Okay.
Unless anyone wants to discuss something totally off the agenda, just throw the meeting under the under the wheels.
Are we allowed to do that?
Do alternative dialogue?
Alright, cool.
Well then let's uh let's just uh recess, shall we?
So uh thank you.
Um Dave left!
Oh you haven't finished your lunch, Dave.
Yeah.
That was a big sandwich.
JB.
That's the only fresh stuff you got.
Thanks a lot.
Yeah, I know, but they'll purposefully eat them all.
I know it.
They're before the salads.
I think I've always said this ever since I was a kid.
I think you should start with dessert and then end with your salad if there's room and you're done.
Right?
Never got that through to my grandparents and parents.
This is the big one here.
The slope mitigation.
Oh boy, this is why there's a full house.
I'll do more exciting than slope mitigation, I'm just saying.
Well, after I saw a train derailment, you know, hey.
Not here.
Maybe it is someplace else.
Alright.
You ready?
Anyone ready to roll?
Alright, we'll call the meeting back to order.
Time is one o'clock.
And we are going to move on.
Which is engineering.
And with that, we'll turn it over to uh Jason Dale from Wood Rogers.
Cool.
Thanks for having me, everyone.
Everyone's so excited about slow mitigation.
No, he's bragging.
I mean, come on.
We might form a fan club.
We already did.
Well, yeah, again, thanks for having us.
Um if you all haven't heard of Wood Rogers, you know, we've been in uh Reno for many years.
It's kind of a Sacramento-based company, but we provide full service on band planning if you want to take off a project, full engineering design, and we do inspections all the way through.
So we're pretty full service further.
Today I'm here to talk about some of our projects that we have ongoing.
Really one project, which is the slope mitigation along the tracks.
But I understand there's some other topics we might want to discuss as well.
Or any of those other items.
So we can certainly talk about that.
Um so today, just for this conversation, for the beginning of this, I'm gonna share these slides.
What we're gonna do is we're just gonna kind of take a look at where the site is along your alignment.
We're gonna shortly talk about what our altervations are and kind of what causes these landslides just at a shallow level, so we all have a little bit of understanding.
And then we'll kind of talk about ways that we can approach mitigating this and kind of what that schedule is gonna look like for our services.
So I think I'll do this if you have any questions, please feel free to speak up and for this um project specifically, you know, um the alignment launder through here.
We have Virginia City at the north side of it.
We have Mount House here at the south side.
Over here on the right side of the screen is I'm showing more specifically to where this lobe is that we're looking at.
This is kind of a fun photo.
Sorry with the glare, it might be hard to see.
But this is this slope in question.
We're looking here at July 2016, really before there was any indications of failure.
And then as we step over to this side, understand it's hard to see where it all are, but you can see these cracks along the right here.
So that's what we would call a crown in the talk.
It kind of slums down and the top portion of it.
So this kind of helps us see kind of where those limits are right.
This is obviously standing on the east side of the rail.
Up here, you can kind of just see where this crown is.
Other things that you know, as when we're looking at landslides, things that we're thinking about when we look at these to understand the mechanisms are one, you see water coming out of it.
We didn't see water, but oftentimes water can drive landslides.
We're also looking down near the toe, as we would call it the slope.
Sometimes these landslides, and I'll show another slide, but they can kind of bulge out at the toe, and that gives you an indication of how deep seated these landslides are.
So obviously, when you have a rail running along the bottom of it, there's always a question of is this landslide going to destabilize our rail.
Here's some other photos.
Some things to point out is when we were on the site visit, we saw some of this fill or soil material that was placed on the other side of the rail.
You know, our assumption is that that was probably cleared out from the bottom of the slope.
So meaning there's probably a little bit of maintenance that's going to occur just to clean that up.
Another thing that we look at is the alignment of the rail.
I don't know the history if this area has been realigned, but when there's a big deep seated movement, you're going to see all sorts of the aspects moving around, but we didn't see that out there.
It looks to me like the rail is nice and straight, we're not seeing any elevation or horizontal changes.
So that's a good sign.
So those were kind of like what we saw on the field at this point.
And I want to talk about a few of these types of landslides that are landslides that can occur, and how we're narrowing it down to what we think is going on here.
So you know, there's typically six types of landslides, and we've ruled out lateral spread, topple, and rock wall.
The geology, the terrain doesn't suggest that's what's happening.
So stepping in from that, there'd be three other scenarios that we can consider.
So you have a rotational landslide, as I was talking earlier, kind of looks like this.
You almost think of a big spoon, it makes like a nice circle.
When you have those types of landslides, you would have that toe bowl, which I'm talking about earlier, where we would anticipate the track would get shoved out of the way.
We didn't see that.
Another type of scenario could be what's called a creep landslide.
That's typically where you have a slope terrain, it's really heavy soils that could be really saturated, and over years are just slowly moving down.
Um could be a potential out here.
I don't think that's what it is, but it's something that we're going to explore.
Then we have this last one down here, what's called a translational landslide.
And um, as we kind of describe right here, say you have a table you turn sideways with a block, it's just that top part that's sliding down.
So in the situation we have out here on the VMT for this uh landslide.
What it looks like is we have nice hard rock under, and then as you see around this area residual soil that probably got heavy and kind of slid down.
So the reason I want to point this out is because the way that you approach mitigating these really depends on the type of landslide you have.
If it's a deep seated landslide, that that's a big deal.
But since we're generally narrowing it down to one of these two, probably translational, that's a much easier approach to how we can step forward with that.
So mitigations.
Um there's A to Z and what you can do out there.
Kind of this figure, you can build big walls, you can do some grading, you can install the soft soil nails.
This picture here kind of shows what it just you know, regrading the slope might look like.
That picture to the right shows what soil nails would look like.
This is much cheaper.
Much, much cheaper.
Um we talked to some contractors for the site, you know, for a soil nail wall that could be on the order of over a million dollars for the site.
Well, however, that's not the direction we're looking to go.
We understand that you know y'all have to be custodians of the funds of the rail, and we're trying to find an appropriate solution.
So some considerations as we look at mitigations.
One is what's contributing and driving this landslide.
After that, space constraints.
We have a rail we're at the toe of this, so we have to be kind of considerate of how much space we have so the rail can operate safely as it's supposed to regulatory constraints.
Sometimes that comes down to money, right?
There's different funding mechanisms that you all receive.
Understand there's probably a money threshold where you go above that, there's more hurdles or barriers in the way.
We also have down here, you know, long-term maintenance and performance.
There's different approaches on how much money you want to spend.
You go with soil nail wall.
There's no maintenance, but you're spending a lot of money up front.
We do some of these gradient approaches, and it's really going to help reduce the risk of that.
But maybe occasionally there's some rocks or soil that fall at the toe.
It's not a big deal.
You go scoop it up and move on with your day.
We also have two additional things to consider is the risk tolerance.
Um say there's a daycare at the bottom of your slope.
We don't want a bunch of rocks falling down there.
Um a train, you don't want the train to be derailed or rocks to fall onto your train.
So that's something to consider.
And as we mentioned earlier, cost of constructibility.
So, what is effective for the budget that the VNT has to put towards this?
So stepping forward, you know, as a commission, I imagine half the time you all are thinking budgets and money.
Those are the big things you have to think about with a subcontractor like us who's providing these services.
Um we got kicked off in September.
Starting from there, we were looking at investigation sites.
I think we had a meeting with the commissioner and we talked a little bit and we were looking to talk with the BLM to get access.
Government shutdown government shutdown happened if we all remember that.
That was fun.
And that kind of all fell apart there as we went into the holidays.
Unfortunately, as well, our lead engineer on this one decided to step to a different company.
So there was a little bit of a shakeup.
But we've got this back on the rails, I guess that'll have but um we have a schedule and a path forward.
First thing I want to say is you know, we're on budget, we weren't taking vacations with the budget on this, so we're not looking for more money.
We're gonna what we have.
So, this is what our current schedule is looking forward.
We're gonna do what we call site exploration.
So we did this review on Google Earth and all that stuff, and now we're gonna go out there to get data to say this is the type of landslide that we think is happening out there.
So that includes flying a drone around to get good topographic surveys.
We're gonna have a little excavator out there to dig test bits.
Hopefully, what we're gonna see is there's nice hard rock with a residual soil, and it's just sliding off.
We're also gonna do what's called a geophysical survey.
Um it's black science with how they work, but what you can do is you can measure the ground using geophysics.
You pretty much hit a hammer on the ground and you see how the speed travels.
But that gives us an idea of what's happening underground without going to these really expensive drilling methods.
And it's also going to help us verify our hunch that this isn't deep-seated.
This is just a slump on the top.
So we gather this information, we run stability analysis.
It's a mathematical approach to understanding how this landslide's occurring.
So then with that, we can come up with our mitigated measures.
Right now, our current approach that we want to confirm is really let's do a little bit of grading out there.
Let's get the water off the slide so when it comes down the hill, it's not making the soil heavier.
But ultimately, it's going to be what we're currently thinking is an approach that's fairly minimally evasive, not too much work in the field with any specialty contractors that can bring this down to a risk level that's appropriate for the rail.
It might include, you know, maybe when your crew maintenance goes out there, they see a little slump or a little bit of soil that collects at the bottom of some rocks, but clean it up and move on with your day.
We don't think this is a thing where it's going to destabilize the rail, causing issues there.
So, you know, stepping forward into this, um, I'm going to need a little bit just support with y'all just to get out on the site.
We'll talk with the commissioner about that who we have in the past, just we want to put an excavator out there.
We want to make sure we're following all your rules and not saying, hey, we did this work.
Surprise.
So we can talk about that offline or whenever that's appropriate.
This is kind of my summary of this presentation on this questions that I can answer.
Yeah, please go ahead.
So what will happen then?
Will Chris and his team be doing the main or the movement of rock, or what's how does are you guys doing it, or what's the plan of attack?
Because I feel like the contract we did was initially just to go through all this analysis, right?
And then and then are are you guys going to be doing whatever type of work it is that's necessary to stabilize, or is this fall back underneath our maintenance contract with Chris and team, or how how what how does that all look moving forward, I guess?
Good question.
Typically what happens with our type of product, like what we do is we give a report that says this is what happened, this is what we recommend you all do.
Okay.
And then as a commission as our client, um you can use that report to send it out to bid to several different contractors, or if you feel like you have an in-house staff that's appropriate to take care of that, that's another approach you can you can take.
Okay.
But our big, you know, with our current mindset of this is we don't want this to be a specialty contractor kind of thing.
We want it so you have a lot of options to find the best, easier money for that.
Okay.
So it could be, Chris, if you feel comfortable, we might have to amend Chris's contract, but you know, if you feel like you can take it on.
I can move dirt.
I just wanted a professional opinion, because I can go underneath the railroad tracks, and I didn't want to align that.
Okay.
Yeah.
Maybe I'll have a question.
Have you been working on this area for a while?
Yeah.
Okay.
Um with what I was saying, does that generally align with what you're seeing?
Um are you seeing much material come off that slope of the years?
We just started monitoring it recently, like when we contacted you, and uh we over escavated as you saw in the picture just to kind of pull back to see if that footing came back towards the tracks.
And we haven't recorded any kind of movement this year, so you never see water shooting out of the slope.
You don't really see the rail keeping side.
I had standing water when I first took over the contract there, but then we removed some of that uh dirt and culverted it, so all that water rushed out.
But other than that, I haven't seen no water.
Okay.
Great.
Yeah, that's what we were expecting, so good to confirm that.
When you're up there with an excavator, can you make some of the drainage that that's obvious that meets up there?
Just in time rather than coming, you know, coming back kind of deeper to the problem.
It's a good question.
Um, typically how we do these with our budgets, we kind of anticipate like a day in the field.
So we generally fill up that day with just getting out there to do that type of work.
So it's it's kind of outside of that budget that we currently have.
But I understand your point of just being effective in a site.
Um at this point, that's not our plan.
But um certainly something we could not without.
There's there's another piece to it, and that is that our our right-of-way covers part of this site.
Um, but beyond that limit is the LM land.
And so the permit that we're seeking at this point is specific to the evaluation, not necessarily the mitigation piece.
We could change that.
That was something I think they asked when we met with them.
Was do you want the big dance, whatever?
And we were like, well, let's just focus on this for now.
So I mean, when he's already there with the machine that would do the work, you know, the most.
And then uh I don't know.
It seemed like if there was any more storms, especially March, April, which we're gonna have some storms, you know, kind of it would be mitigated a little bit, it wouldn't be fixed, and it would better be a small little add-on to uh keep it from getting one or the thought.
Yeah, yeah.
Well, the problem is when you get the federal government involved, if if we have to do that work up onto their area, right?
Then nothing happens quickly or easily.
So cool.
Other questions or comments?
Excellent.
Thank you, Jason.
Um we want to talk about other other things engineering related.
Yeah, what about up top or uh over?
Overman.
Yeah.
Yeah.
Have we gotten you some of the historical documentation on the overman pit?
Does that ring a bell at all?
Yeah, so when I went out to um do the site visit, I was with our senior geologist Jim Cook.
He's been uh doing inspections on the line for 20 years, I want to say.
So he knows it well.
So we went over and looked at the overman pit.
I understand the history of what's going on there.
Um just kind of recapping that.
You all built disembankment over some old historic line bits.
Um almost a year or two after that thing got into operation, it seems like there's some settlement observed on the top of the pit.
So there's some constructive efforts at least on one half of that to raise up the rail and try to realign that.
So now I understand on I guess what would be the southern side of that embankment.
It seems like there's some observed settlement deformation that's occurring again.
Maybe probably part of that same setup.
So I understand that you'll probably look into mitigate that as well.
Yeah, and I don't know how far we got in the old times if we actually had some engineering done on it, or I I thought I thought there was some work that had been done with because we used to have uh I don't know if you want to call it an in-house engineer, but a contracted engineer that worked specifically with us, and um, and I thought at some point along the way there was some fairly good prep work done on uh on some design and and that and uh we were hoping that we could find that in our in our historical files, and uh I think we we sent it, we uh made a copy of a lot of the digital files that we had onto a hard drive.
Um unfortunately uh I'm not familiar with the organization or anything like that, so I can't necessarily point you to what it what it is or what it would be, but I think uh potentially that gives us a starting point to look at, confirm the assumptions that we're in that as opposed to having to start from scratch on design.
Yeah, we talked about that um when I was talking with Jim.
And I understand there was some surveying that was performed out there, which would be really useful data.
Um you look at these elements, maybe you have an embankment that's overly in the ground.
So the question is at first, is is the ground settling?
Is the embankment settling, maybe a combination of both.
So one of the things you want to do when you try to mitigate these is you want to make sure the settlement's done.
Um typically what you would expect to happen is the rate of settlement is going to be really high at first, and then it's gonna flatten out.
It's gonna settle as much as it could.
So there's a few techniques that you can use to gather that data.
You know, if there's been continuous surveying or periodic, that's really good data.
I know that's I saw some monuments out there.
Say that data got destroyed and it's gone.
Um I was working in mining for a while, so we gotta see fine technology.
There's this interesting technology that's been around since the early 90s where satellites fly over and shoot radar at the ground, it's called NSAR.
So they have ground deformation information going back since the 90s, which is kind of cool for these situations.
You can look back in history, it's like a time machine.
It's really wild.
So that's another opportunity if you didn't have that data that you could explore.
Is this still to moving or not?
You know, I I think from that perspective, once you determine that it's no longer moving, it's probably the same process as earlier.
I think with the other phase, get some crews out there, raise the raise of rails, similar approach, I'd imagine.
Well, what I there should be all that data from the survey, they did quite a bit of that.
That's one of my questions.
Do you guys have that from Mannhart?
You have Ken's files?
We think we do.
That's the dry hard rec that he gave me that I gave you that you gave to Jim, I think.
I believe up with that.
Yeah, I mean a 67 gig worth of files that there is.
Yeah.
So there was a survey monuments for the layout of the rail.
Yes.
Double check that.
On the overman, the top half was done because uh they only uh um they kind of only built the part way originally, and we took all the track up and then uh dug it out and put new base on there and then put the fabric all the way across because it was kind of only halfway across.
And then put some kind of a beam in there, and then they did that, but they did do the lower half, which is you know, there's no grain in that pit.
You know, it's got a 25-year ditch going into it, and that fills up.
You know, we looked at oh, it's above the tree now.
Over a week, it captured a lot of water from way up from Mount Davidson.
So, but yeah, you all those records should be there.
Yeah, I I feel like Jim has it, right, Sherry?
I mean, yeah.
Um I I feel like Jim passed it off to somebody else at Wood Rogers, and then it didn't come back completely.
You don't need that one.
So we we do have a file that a lot of stuff in it.
Okay.
You know, it's just one of those things where when I'm ready to go in that rabbit hole.
Yeah.
Yeah.
But like you said, it's a lot of lot of information.
But you know, part of that will also be just getting some current um survey data.
Most of the time when you survey, you tie it into a global grid, so you could have a different crew come out if they did it in that appropriate way.
Geocon.
They still have business.
Very lucid company.
They did a lot of that.
Uh so they are still in business, they don't really have a northern Nevada presence anymore.
They have a tremendous amount of work.
Yeah.
Yeah.
Great.
So we know we know that's probably a little more extensive project than the other one.
We we have access to some different funding sources for that one than we do for the first one.
And so I don't I don't know if we need to get official at some point with move forward, but let's um let's certainly I think talk about it if the commission's okay with starting to put a plan together, whatever steps or phasing needs to happen there to explore what we've got.
Yeah.
Kind of analyze that and then get moving on it because we we have uh uh at least a chunk of funding for that.
So I think that's a good idea.
Okay.
Yeah.
Um any other specific engineering needs or uh just discussion items.
May I add something?
Absolutely.
Um so speaking with Jim Cook, our senior geologist, he's been performing these annual inspections, and he usually does it around this time of the year.
We haven't heard anything about that.
We don't currently have a contract for that.
So just maybe put it on you all as radar that that's something you might want to look at if that's still something you need to do.
Um as you also previously mentioned, you all used to have an EOR, an engineer of record for the rail.
Um I understand that gentleman is retired.
So that might be something you all want to look into, of just do you need an engineer record of this, and do you want to move forward with that?
Um a little bit of a warning, just in the sense that some companies might be a little hesitant to hop into this.
Um when you think of a railroad, especially the VNT, it's old.
It has a lot of structures to it, as um, I imagine there's tunnels, bridges, landslides.
So when someone becomes an engineer of record, they're often just responsible for the performance of this whole line.
So, you know, coming back from my mining industry days, people really want to understand what they're getting into before they sign up for that.
So it's um it might just be some conversations that you have with people when you get into that.
Yeah, their list tolerance and what they need to feel comfortable with and all that.
Thank you.
Yeah, you know, the um in some ways we have a bit we have some where fairly fairly well-defined parameters because our the section of the railroad that is our responsibility was pretty much all reconstructed in 2008.
Um and so that's the oldest vintage of any of the stuff that we have.
And so um, and so there's you know, we we have some we don't have a lot of old old stuff.
Certainly, I mean it's the comp stock, so NRS.
Uh but uh but thank you.
That's that's super helpful, and yeah, that's certainly something.
Um as far as inspections, uh are we on an annual schedule?
Is it a bi-annual type thing that uh that happens?
Are there different levels of inspections that need to happen?
Um just speaking with Jim, I understand it was an annual type inspection.
Um I don't know the exact details of some of those questions that's the fact requirements.
Bridge inspection once a year, a tunnel inspection and then a track uh you know, every every day actually the track inspection, but twice a week we have to be on the track inspect it, and that's what's questions we want.
Maybe we can look at a multi-year contract or something.
So we don't not that we're not that we forgot, but it just where we are commissioned that we discussed earlier this morning, but maybe that's something we if you all would even be interested in that rather than this piecemealing where I feel like we just kept having the every year, then we're figuring out like you said, is this one because we just talked about something this morning that was every second year with the bridge, I think, right?
So maybe there's a way to put a contract together that's okay, five years or something like that, you know.
Yeah, out of five years worth of inspections and well and and or so um is there any sort of conflict with an engineer of record doing those inspections?
Are those supposed to be different people, or does it is that not really typically a thing?
That's a good question.
In my experience, it it seems like it's okay if the EOR is doing the inspections.
Um where it gets kind of funny is if you don't have an EOR, but you are doing inspections.
Typically the inspections will say this is what I went out and saw, but then the engineer record draws conclusions.
So that's where it might be a funny spot.
Interesting.
Okay.
Because you know, the potential to do it all in one if that's nice and easier for us, yeah.
Yeah.
Very good.
Anything else?
One more question.
Uh in Virginia City, we have a lot of switches and layouts.
I kind of want somebody to uh re-engineer all that out as something that your firm can do.
Um I don't we don't practice with railroad engineering.
Um certainly we work with companies that do do that kind of stuff.
So if you want to reach out to me after this, I can gather some contacts for you to audience reach out to you.
Great.
Thank you very much.
Uh appreciate the update.
That's very helpful for us.
This is kind of a our annual strategic, you know, what do we need to do?
Where do we need to go?
And so I imagine we'll have some specific um action items that come out of this or agenda is for meetings.
So my last comment, you know, just stepping back to this.
We would love to get out and do these test pits as soon as we can just give you all a product.
Um who should I coordinate with?
Is there anything that we need to keep in consideration as we start playing with this?
Yeah.
Uh yeah, certainly if if there's anything on the regulatory side, I'm happy to help with that, BLM or whatever.
That's kind of my wheelhouse.
Tom's the operator on the line and also handles dispatching, and um, and then Chris handles maintenance for us.
And so uh I think they're they're they're great, kind of on the ground.
We don't run trains on a regular basis until May, but there may be occasional usage of the track.
Um so that's that's where Tom can help you know what what may be happening, but uh I I don't anticipate there'll be a lot of conflicts this time of year.
Great.
Yeah, you know, we part of it, we want to get out there and get the job done, but we also make want to make sure you all know it so we don't leave a mess and you have a question about it.
Right.
We want to make sure that you're seeing us and you approve what we're doing.
So are you guys comfortable handling that?
So yeah.
Pick a date, you know, and the call meet and get track time and coordinate Chris.
If you need a ride out there or something, we can get you that or other quitment.
Fortunately for the site, there's an access road.
Yeah.
Right there.
Um it's really cool to work on this project.
I think it's really hard to northern about a culture in moving and team.
Um I wrote on a train a lot for like different events you all do, and I got married in Virginia City.
So cheaper than the same, that's all.
It was a bunch of things.
It was a bunch of things.
Yeah, I agree.
I don't agree with them ever.
When you're writing your buying, yeah, I'm sorry.
It's a problem for that.
Yeah.
Thank you.
Thanks for that.
All right.
Yeah, well the train continues to run on time.
I don't know what else to say.
I'm impressed.
I am too, yeah.
Good job, Sherry.
Crack that way.
Everybody watch David get in that cookie finally.
Did you only take half day?
Well, I'm glad because he didn't he didn't quite finish his lunch.
I don't like it in the same thing.
So sorry.
Okay, that's okay.
And then no one will know when I get a cookie ready for this.
Thank you.
Thank you, sir.
Appreciate it.
You feeling good?
You're ready to roll?
Do you mind coming up?
We got we're wired for sound up here, so if you don't mind.
Yeah, no, you can yell, that's cool, but get nice.
Yeah, you can park yourself on this side or on that side, whatever works for you.
I'm a space.
Sorry.
No, I don't have a good idea.
I don't know about it.
What is it?
He's finding out.
It's an exploratory process.
But is it?
Oh hell.
I don't even know.
If you haven't done it, should have started with the same thing.
The other half of the one I took, it's at like a strawberry cheese.
Oh yeah.
I had four bites, and it's like sugar commentos.
I probably have I probably have emails for them, but yeah, thank you.
Which is one thing.
What do you think?
Is it Napoli?
Is it chocolatey?
Is it just good?
It's amazing.
All right, thanks so much, Melissa.
All right.
I'm a little speech.
For those of you who I haven't met, I actually handle all the media biting for the Z rowing and have for I think three or four years now.
So basically what I did is just kind of went in and looked at what we had done last spring.
It seemed like it worked really well.
And then again, we have another thing here.
So for those of you who don't know how it goes, everything just gets more expensive.
So I went ahead and just bumped up a couple of these things here, like with outdoor the TV and the radio, and just put a little bit of a bump in there to try and uh accommodate for what I think is going to happen with the political window.
Really just kind of set up, I mean, if somebody's like, oh my gosh, Melissa, you totally missed the market.
Please don't, because I'm just going off of what we've done in the past, where we launch right before Mother's Day, we go into that Mother's Day campaign, and then we come in right after that, which is kind of a general session session message, and we just write that out until the end of the fiscal year in June.
So that's again what we have here.
So we'll look at this again to do those four posters that we like to do that rotate around town.
Um in Reno and Sparks, we usually have the outdoor companies put those on those high traffic uh surface streets that as you're driving down McCarron or South Virginia Street, you'll get to see those.
Um we expect those to deliver between 800,000 and a million impressions per month.
So that works really well as far as just getting the visual out there in that message.
Um with television, again, we would just want to come back in here on ABC NBC CBS, run these little 15-second spots during news programming.
It's just a good way to kind of just remind people that maybe we're here, don't forget to come and enjoy your ride.
Uh same thing for Mother's Day and general season with radio.
What we've done in the past and which still seems to be working is we work with Reno Media Group that they have this package that they'll sell where we can do 15 second spots on nine of their stations.
It's both English, I think it's seven English and two Spanish stations.
Um run a little message on there, just these quick little blips.
It's 14 spots per week per station.
So by the time we get done with this, it's a hundred and total of uh total of 126 spots a week.
So we like that delivery.
Um I think the bigger change here is gonna be down here when we get down here to digital.
And this is just if I were it's that thing where it's like, what do you want to do without completely blowing our bank account?
I don't know what the bank account is.
I'm just assuming we need to be fairly multiple million.
One million!
I way shot low here.
Sorry, we like that.
So all I did here is I went in and took a look at the things that we felt worked really well last year, and digital just seems to be bumping everything.
I like it because we can track it.
Um we just kill it year after year on paid search, and so like our benchmarks are I'd say 13% or less for a picture rate, and we're usually over 25.
So we just really want to kick in and do those things that we know are working well.
So what I ended up doing here is actually for paid search and retargeting, where if somebody comes to the website but maybe they haven't committed, we're just gonna keep reserving those ads to them.
I actually doubled these budgets.
Which, if you look at it, it's still only 2400 and 800.
It wasn't I didn't get the million.
I did double it.
So quadruple it.
That's the threshold of the time.
And I can do that very easily.
So um and then here with display.
I really didn't bump up display for my house and see right there.
Um, I left that the same display advertising, we just kind of keep that running.
It almost runs as like your outdoor board on your computer.
It doesn't get a huge click-through rate, but we just want to keep that image out there.
So I left this one alone.
Online video, I did the same thing where I would like to take advantage of increasing what our our online video opportunity is.
Clearly, I didn't think through this speech before I walked in here.
So um one of the things that we're finding is that with connected television, so we're able to do video ads across your TV.
It's on streaming, but it comes through your television, so it feels very seamless.
I guess just regular old-fashioned TV.
So uh that was another one where I went in and just doubled the budget for that.
Again, well below that million dollar threshold.
So actually, this budget still comes in at under 40,000.
It is $9,000 more than what it was last year.
Um, but we're still pretty low.
We have opportunity here if we wanted to expand and go to more rural areas.
Um it just I just don't know what the budget is, and I don't want you guys looking at me like I'm crazy.
I can always spend more.
I just didn't want to offend anybody.
That is all that I have.
I didn't even need 30 minutes unless everybody has 10 minutes and questions.
Well, yeah, there could be 40 minutes of questions for Leah in the room.
Are there any questions I can answer?
I just I want to ask.
Do you use geofencing of any kind?
We can.
We have my agency does where if we have a special event or something, we'll do something like that.
So if there was a lot of people, I know we've done it for virginity.
Yeah, if we did geofenced all around the balloon races to talk about camel races.
We've done that weekend.
We have geofenced to the airports.
We just recently geofenced an event at Reno Sparks Convention and Visitors Authority or Methods.
So we do have the opportunity to do that.
We just have to make sure that it's the right event because we have also geofenced some things that completely change.
I'm sure.
I was just curious.
Yep, we can do that.
Do you um do you do you see a similar bump with the political on on things like online video and like yeah?
Are we or is that more segregated based on keyword topic type stuff?
It is we're seeing the same thing with video.
It because we're we're also buying some political candidates that we're doing the same thing, and and we actually we typically start more with online video for them because it's a lower cost per entry kind of.
I mean, you're still paying a fairly high cost per thousand for that, but it's one of like buying a TV spot, just to give you an example.
I just was getting some rates last week, two weeks ago, from the TV stations, where we would normally pay $120 for a good morning a spot on Good Morning America for a 30-second spot, the political rate car is $300 to start.
Then these candidates come in with their packs and their big money, and they don't care if it's $300, and I have seen them go up to $1,300 to pay for that same spot that we're trying to buy for $120.
So we've been really successful with this in the past, and the stations are really good about keeping me apprised of things.
So you can see, so this is where the political window is.
It starts there on April 25th.
So it does monkey with almost everything it is that we're trying to do.
But if we can get in there early, we'll be in there during the primary versus the general.
It's not a presidential year, so it shouldn't be as bad as usual, but it's a political year.
And um we have a congressman that just resigned this morning.
So I think that is going to play something with what we're trying to do.
So yeah, we just have to stay on top of it.
It's political.
It's just eye roll.
Everybody inserts our eye rolls here.
And I think the local TV reps get frustrated because they are there to help us year in and year out.
They're like, you're going to be here tomorrow, next week, next year.
This candidate's going to be gone.
And we, you know, the local advertisers get burned in the meantime.
So we'll keep an eye on it.
If it does get a little bit tricky, we could always radio doesn't usually have as bad of a push as television does.
Um, and then we can also just look some more, just some more digital options online and just see if we can bump up our video.
Video, so the online video, the one thing that is good about that as compared to TV is TV, they kind of have a finite set of spots at Burdu.
What they are doing though is they're, you know, I think news is starting at 3 o'clock in the afternoon.
So they can sell all those spots.
They increase their commercial breaks, but we could probably buy more with our own uh online either.
They the local candidates, funny enough, um, cannot run.
So if you were running for mayor or county commissioner or something like that, they're not allowed to place on uh Google platforms.
It's a state of thematic rule.
I don't know.
So um uh we may that might be a place where we could go shove some money that we're not fighting for inventory with those guys.
Interesting.
There you go.
That's more than anybody ever wants to know about media.
Melissa, I have a question.
So are you mainly focusing just on the Reno Tahoe market?
Yes.
So no Sacramento, no nothing like that.
If we want to do, and I do I buy for in Sacramento and San Jose or other markets or for other clients, we could certainly go into those markets.
It just kind of is a function of budget and whether, and I just didn't want to take the liberty of going, hey, this is what we should be doing.
But um, we can certainly do that if if you guys all have a conversation and say we'd like to test that out, we can do it.
I think one of the cool things is that it's like the Reno Sparks Convention and Visitors Authority, Virginia City, like there are a lot of local players that go into those markets.
So the the messaging is kind of there that if we could piggyback onto that a little bit instead of we couldn't go in and buy Sacramento and run enough to go come over here and and write on the D T.
Right.
But if they're doing it and we can position ourselves as and do this also while you're here, that's not a bad way.
I like it.
Okay.
I have one more.
Um I guess I at the last commission meeting, I inquired about um we sell out polar.
I direct poll.
We sell it out, but I'm starting to have um aging people, kids who are moving on to college and everything, so uh they're aging out of the production.
And I'm trying to find um a way to recruit more people, get the word out there, okay.
Um, and we can just discuss it more with the commission, but something like um an interview at Fox 11 news or something in the morning when we're getting ready to do that.
If we go forth with that, how much time do you need in advance to know for an interview?
That would be um I am not a PR person, so uh but I have someone I can ask if how much we time that we need for something like this.
Uh I'm trying to think so if it would I don't know.
Okay, I'm sorry.
I don't find out.
It just depends on what program they would want to run it on.
Kind of depends on what their news cycle is.
You know, so there are some of those programs, the one that they run, I'm going brain dead on the name of the show.
And on KOLO from nine to ten.
Yeah.
We do a lot of of TV stuff, and we'd be happy to during certain times of the year we'd be happy to invite.
Oh, thank you, Leah.
Okay.
That answered that question.
Yeah.
There we go.
There you go.
Okay, yeah.
Yeah, well, um I was gonna say we do have some credit that came from Polar that potentially could be leveraged in part for something like that.
There's lots of options.
We can make it work.
Thank you.
Also, if you um if you have press releases and things like that, I can certainly send those out to all my radio and TV contacts.
I know the PR team comes in from the news side, but sometimes it helps to also come in from the media side.
The news director is like, I already got this one.
So do I send those to Sherry and she just who who would I filter them to?
Send them to be not.
I think you did send that to me this past year, because I think I remember sending that out.
So keep doing that.
Yeah.
Thank you.
Okay.
All right.
Can we ask a question?
Is that alright?
No?
Is that the royal we or what's the one?
Yeah, that's how we that so I just want to know.
I know Regina and team are not coming in until the end of the day, but did you work with them to just kind of make sure we're matching up the paid social and what they're doing, we're all kind of working in alignment with one another.
I did not.
I'm assuming she was working off the same calendar that we typically work on.
Okay.
But she's really easy to work with, and I know that this past season we were able to very easily when when sales were down, it was like, hey, I have a little bit left over in my media budget.
Do you need it to give your push in social media?
So it's very easy to work with her and communicate with her as we work through this if we need to.
Okay, and then I don't know.
Well, I stepped out of it if Leah, did you talk about it?
No.
No, okay.
Um one thing I would like to see moving forward, and obviously I'll have to talk to Regina and uh my marketing team over at Virginia City.
But um of the things I'm thinking we need to do implement is working to get all of our marketing teams, the bot you're uh you are in both I bought for this, um, but Regina and then our actual marketing team to get together periodically and discuss a plan for V and T because we are we're always so kind of behind the where we need to be.
But if we schedule a it could be a zoom, a quick just hey, this is what we're planning from this side, right?
And then mu the DMOs or whatever can push out that information without guessing.
Because right now I feel like we're just seeing the post and then they're like, oh, okay, we'll share this.
Okay.
But if we can have like an actual plan where we're all working together, because it seems like when we all band together to push, when the when Virginia City and Carson City push those, we see results on and I'm mainly talking social media, obviously.
Okay.
Um so it's not quite your butt but in general you're the one that knows where things are coming and going and all that.
So we'll talk about it more and kind of help coordinate all that.
But I just think it's a good idea because we're always behind the the the time we should be.
So Zoom shouldn't be there.
Real quick, just a ten minute like this is what's coming up in the next month or whatever.
So ahead well, I just wanted to uh uh to tack on from the from my perspective if it's across the city.
It would yes, we need to coordinate and also understand specifically where we're gonna where you are buying in uh versus Virginia City.
I mean we all have yes our core target markets and everything, but if there's some ability for us to coordinate our efforts rather than potentially driving each other's CTRs or you know, cost per thousand or whatever up as well.
Well that yeah, exactly.
Well, and maybe uh just having getting together and having the conversation, if we're covering a wider swath based on what maybe we're doing, you're doing, then does the AT need to do the exact same thing, or are we c you know just kind of duplicating efforts?
So I I think a holistic look and feel because we we have a dedicated arts and culture uh you know, media buy as well, right?
And that's growing now to almost as much as you have there uh within.
Uh just under it's around nine fifty around an NRS math, yes.
Um but I I'm just you know thinking if there's a way that we can leverage some of that specific media to support when we do have problems with particular weekends or whatever the case might be.
Uh so yeah, we we need KPS3, we need a I need Lydia too, because I gotta figure out what kind of flexibility do we have and what lead time and everything.
And that's what I think it it would just be like a an organic kind of get together, talk about what's happen, maybe brainstorming in the in the meantime of what's working for what and whatever.
So and I'm happy to join in on those if I'm needed, and same with you know, whatever.
We can all I'm sure Dave would if if or Lydia at least like get in the professionals, yeah.
You don't need to actually take that.
But yeah, I think it would be it would really be helpful in the future.
All right.
So I just thought I'd share, you know, a conversation we had this morning to put it on your radar for next year.
One of the things that we'd like to try to do is be more proactive in uh lengthening lead times on ticket sales and some of those things.
Okay.
And so we're anticipating that if it works that next year so right now mid-March is usually when we start selling tickets for the regular season.
If we could pull that up a month or two, even two months and get our because we know we have the first the first part of the season schedule locked in, but we don't have the second part, whereas if we could do our work a little bit earlier to get that going, then that lengthens out our sales time a little bit.
Okay.
And so just to put that on your radar, because then we feel like that helps people start thinking about it, be able to buy tickets, gets it on their radar, and I think uh hel helps us be more of a constant presence.
I don't I don't think it's healthy for us to not have anything for sale on the website, right?
Well, and it does feel like there's kind of a start and stop all the time.
Sometimes that makes sense if you're not there's no point in selling tickets when it's not running, or at least close to it when people are in the right mindset.
So I'm open to that.
I have a question back for you.
Is new creative materials are those anywhere on your radar?
That's pretty nice.
Yeah, that's pretty much.
Yeah, Regina sent us a list.
Okay.
Content content stuff that what's missing and needed.
So we'll see.
I would like out new outdoor.
I thought we did a pretty good job last year.
I cannot remember the fellow's name who sent me the video.
But yeah, that worked out great.
Um, but yeah, if we could freshen that up the outdoor, especially since we've been running the same thing for four years of green.
Okay.
So if you need something from my team, Zach in particular.
Okay.
Uh we have a very short window, as in the end of next month, basically, because he goes on leave uh having a second baby.
So didn't you want it?
Um because we're recording this, I'm not gonna comment.
We won't respond to that.
But yes, and we may have some Virginia City side might have some stuff too.
I'll work.
Yeah.
If he needs to get something up and running though, as an edit or put something together, we really have maybe the next four or five weeks to do that.
And that's also a conversation we can have if we do this meeting together as shared.
Yeah, agree, see what everybody's collateral.
So I thought the video was good.
I don't feel like that was scale.
I don't think we've overused that.
I just think it's the outdoor and the band ads.
Yeah, and all the online just online display.
Yeah, we could use some new Mother's Day creative.
And I can put that on the ticket site, so that would be helpful.
Okay.
Can we get that meeting then with the DMO sooner than later?
Yeah.
Just in light of if you were going to need Zach to the U.S.
If you want, I can put that in.
I'll be happy to.
Um includes that can, yeah.
And then I'll just email you with anybody you want me to add and then I'll I'll get going in.
It'll be really quick.
When you say outdoor ads, are you talking about the digital posters?
The big uh billboards.
Yeah, okay.
So not a digital version, but the thing that they put the sheet.
Yeah.
Yeah, because I have a thought, I mean, I really do like the the photo shoot, the video shoot that we did.
You know, so when you were talking earlier about the horse or say with the horses in front of the train, I mean just even something.
That would be that would be if I could get asset like if I could get an image or a design idea and a logo and URL, all that, I can give that to the outdoor company, and they could probably put something together for us for free.
But I just have something I'm gonna look and see.
Even if it's something that's been used before but can be refreshed.
Okay.
I'll look.
I would say leave that then let us figure that out so there's not a burden or cost to the commission if at all possible.
Right.
Um, I don't think we have money specifically set aside through this fiscal year for creative asset development.
Honestly, unless I'm mistaken.
I don't think we do because we were kind of doing stuff as best we could.
So we have the same look and feel though, right?
So sorry, just not to believe with the creative, but I mean we're whatever we're I just want to make sure we're consistently look and feel between what you're doing, what Regina and Maria are doing, and so we're carrying everything over.
If you're seeing something on Facebook or you're seeing something on Instagram, that could be what you see at you know, digital or the video, right?
I'm pretty sure we're all from what I've seen from what Regina has like we're all honestly.
Okay, perfect.
Okay, good, good.
Yeah.
Oh, okay.
Yeah.
All right.
Oh.
Sorry.
I apologize.
No, because I'm just thinking of things that Clay shy and he doesn't want to bring up in a public meeting.
Um for next year, let's say we do move in the direction of a couple months early.
We'll have to probably obviously give some direction to Melissa and Regina because that means additional money would be needed for the buys, right?
If we're gonna start in a January type time frame, yeah.
Would you rather, because this is what we do for Virginia City.
We have their their media plans are set up from June July through June.
And I can do that to where we'll have July set up.
Good idea.
And we'll just use all the way through next year that way.
Let's do that.
Okay.
All right.
Yeah.
Because uh the only reason I bring that up is obviously you might not come back with 39K if we're in effect potentially starting in January versus April, right?
I mean, we just need to know that for budget building purposes for fiscal 27.
Okay.
Yeah.
So okay.
Sorry, I mean if you're comfortable with that's right.
No, it's quite alright.
Yeah.
And well, so what I'm doing is I'm forwarding you, because I don't know if you're gonna hang around, Regina's kind of at the end of the day.
Um, but I'm forwarding you the list of needs that she wants so you can take a look and see if there are things you want to add.
And I'm copying Lydia and I'm copying uh her uh Leah on it.
So perfect.
So at least that's a starting point for like a bucket of this is the the creative of me.
Yeah.
I was not planning on hanging around.
Right.
I mean the cookies for you then.
If you hang around, you get a whole house.
Okay.
So um my son is playing baseball today.
And actually he's in Kansas today, so I wanted to get out so I could go stream and game.
I thought you were saying you're gonna drive there.
Oh no, no, we just stream thank goodness for streaming, otherwise I would never know anything because he's a typical 20-year-old kid who doesn't tell a development.
I'm married, we've got a couple kids.
No, just kids.
Why would you think that, Melissa?
Good going.
He's a baseball player.
Okay, he's got a career editor.
Right?
All right.
Um if you have any other questions, pop up though, just email me or text me, and um I'll talk to Leah about getting something scheduled.
Thank you.
Thank you very much.
All right.
Maybe that's your perfect.
Yeah, we gotta take another break.
I don't care if we work.
Um say, do we need to do uh set some technical setup or anything for this next section?
I don't see Andy yet.
I said the exact same thing.
That's all right.
I don't think you can go wrong with the biggest.
Yes.
And Tom moved all the way to the other side of the house.
But he can't hear us right now though.
It should be good news.
He just know that it's very exciting.
For the moment, yeah.
So that if we want to should be fine.
Thank you, Melissa.
Everybody have a good weekend.
You too.
I know it's a judge.
Yeah, it's hard.
It's hard to be sure.
I wish it was like a time or slavery, which is up, but I can't wait to be out of here.
Can I break off a little piece of noise?
Which one is that one?
I misunderstood.
I got the cheesecake one that should be.
But I can do this for Tom.
Oh, cool.
Okay.
Are you sure?
I'm off sugar.
Oh, there are no carbs in here, or sure.
This is all this is called this rubber.
Yeah.
Oh, cool.
Okay.
That's what I want.
So if you can get me some kind of thing.
I respect that.
I should be off sugar.
No.
Okay.
I can do that.
Oh.
Oh, that's right.
Are you at least putting cheese on the broccoli?
Because yes, okay, good.
Yeah, cheese.
We're off 72.
Oh, sorry.
Oh, wait, Leah left.
Should I go?
Yeah.
Melissa, before she was a little bit more than a little bit of a little bit of a little bit of a little bit of protein.
Yeah, but good stuff.
Well, when I had my gastric bypass, they said eat protein as much as you can.
And I did for a while.
And then I kinda stick to.
But so far I've been on it since July now.
Can you?
That's great.
I gotta get back at it.
Yeah, it does.
We're almost ready.
Yes.
How's that?
You have a nice view of Leah.
The whole chair commission.
I don't know.
Trust trust me, not at all.
Is the sound working?
I can barely hear him.
Fairly we're working the whole run.
I can't hear him.
I can't hear him.
That's pretty quiet.
Come on.
Well, the HDMI once it wants to pull, it should put out the sound too.
It does give us more time.
It was just working.
Yeah.
There it is.
How's that?
Yeah, don't breathe around it.
So do we have a volume?
Is there volume for the TV?
Can you hear us?
Oh wow.
Oh, there it goes, yeah.
Look at that.
It's only coming out of the computer.
Oh boy.
Yeah, so we need to.
We need to get the sound into the TV.
Does it suppose you come out of the ceiling, I thought.
Right?
Try it.
Can you gentlemen talk just a little bit to help us in the mountain?
Yeah!
This guy.
Wow.
Well, the way they walked away and uh lit up on it.
It seemed like it was uh nice and loud.
I don't know, TJ.
Sometimes people get pissed bumps when we get put on you.
So that's true.
Awesome.
Well, are we doing should we give just kind of a uh intro?
Yeah, please.
And now I'm not sure.
Can we hear them now?
Can you hear us?
Maybe not.
I think so.
We're a very quiet group.
Yeah, we're shy.
No, you can hear these green.
Yes, please.
An intro would be awesome.
Yeah.
So why don't I get things kicked off?
Um so I'm Andy Walden.
I am the VE partnerships at KPS3.
And this conversation, I believe, started roughly about a year ago when uh I was being introduced to the BNT Commission and the discussion around ticket.
And so to me, I realized that the user experience for ticket, whether you're going to museums, whether you're going to the railway, whether you're going through a commission, was very confusing to and for the user.
And so it's brought to mind.
Uh I have worked with TJ who all that him introduce in himself in a little bit.
But TJ and I uh worked at a local company here called 12 Horses, and 12 horses ended up building out a ticketing solution that then got adopted by the Las Vegas Monorail about uh oh man, what's it probably over a decade ago?
It's been out there for a while.
And so since then there's been a lot of, let's say, uh changes.
Um so uh I had recently reconnected with TJ and then heard that he uh had been getting quite uh uh a lot of success with Monorail and kind of the advancements that he's been making and some of the customizations that he was able to make to address some of the needs from the ticketing side that the Los Monero is doing.
And so I went through and said, oh, this was a really interesting solution.
I wonder if you know the other museums here locally as well as the VAT commission could be able to help benefit from that.
And so that evolved to some of the programs that the Las Vegas Monorails helped to be able to facilitate additional growth from the ticket sales, which I believe is really the reasoning why we were brought in here today to really be able to help uh be able to ideate on some new ways to be able to approach ticketing or the ET.
And so uh that's I believe the reasons why we're here today.
Uh with that, uh hand it over to TJ.
Yeah, thanks in.
Uh so just a uh little bit of background.
I've uh throwing a couple of slides together, and they're just some slides that we have that we put in some of our regular presentations, but they're kind of built to um talk about a number of the topics that were in the meeting agenda today, and that um we've seen you know organizations struggle with on uh the ticketing side and the transit side of their businesses and stuff like that.
And so I'll uh do a little bit of a share out of the deck.
Um I've got some slides, maybe seven or eight slides.
Um we can actually jump in and do demo if anybody wants to do demo um or take a look at what we're doing.
Uh super casual, I can jump around and we can talk about whatever topics we need.
But I was going to touch on a little bit of kind of the sales side and growth and a number of things that we have built out for the Las Vegas Monorail and LBCDA, who's really our contract owner down there, and how we're extending that kind of sales, how we're using and any random affiliates and media and advertising and those types of things, as well as how we're helping organizations execute a lot faster and help grow the business that way, and then also give them more insight into what's going on in some of that operational side.
Questions or any other.
Yes.
Perfect.
Okay.
Everybody see that screen?
Yes.
Yes.
Okay, great.
So we have so our company is innovative transit or innovative ticketing solutions.
We do a couple of different things, and we'll talk a little bit about that.
We have a software that we've built that is cloud-based as well as resigns on some hardware and other things.
But Ticket Cloud, it's an all-in-one platform for kind of sales and operations.
And one of the things that's kind of interesting about the industry is you've got, especially for kind of tourism and events and venues, you've got a lot of kind of aggregators who are in the market.
You've got individual software solutions that are built for small and some of them really large.
And there's not really been kind of an all-in-one.
Everybody's having to piece things together, and they get a ticketing piece, but then their financial and reporting piece is an issue, and how they actually execute and integrate advertising and everything else as well.
So we've built an all-in-one platform, and it spans commerce, all the sales, and a number of different types, and we'll talk about what those are.
It has customer service built in, so there's an interface for people to look up tickets, refund those, interact with them, see if they've actually been done.
We even get down to the level when we send SMS messages or email messages.
We know if they were received and delivered, and if they clicked on them and opened them.
So we give this huge amount of kind of operational capability and everything on the service side of things.
And then we do hardware on a number of different fronts.
We do from very small to buy a hundred dollar scanner and put on a web interface all the way to what we're doing right now for the Las Vegas Monorail.
We're replacing all of their ticket vending machines, all of their point of sale, and all of their fair games.
So we've really built it to kind of go from small to larger scales.
And then the other one is our API.
So the ability to integrate.
Some of them are really more affiliate sales where they direct customers to a website that is owned by the Monorail but branded for that affiliate, and they do sales.
And so to talk about that a little bit, so ticketing cloud in this sense, so we actually do the e-commerce side, and that is direct sales, and we do that through web interfaces.
We've actually built a system that has I can literally go in and spit up a new sales instance, a new website with unique pricing and branding and content in mint, less than three minutes.
You can have a brand new site up and running for an affiliate or a partner or a special event or whatever that might be.
We have affiliate sales, and then we also have integrated sales.
So we have integrations with some of the largest trade show providers and aggregators out there, and they can actually take and inject tickets into our platform and we uh will redeem them.
So as an example, one of the larger shows CES that was just in town in Vegas.
Uh CES's trade show company actually injects all of their tickets into our system, and then you use your badge to actually write the monitor.
Um they have through those integrations, um, expanded their ticket sales uh pretty significantly.
We've actually helped them probably gain 25 to 30% of uh the original revenue on e-commerce through some of those integrations.
Uh we have an e-commerce side, so you can purchase online, or you can actually go to a TBM or a point of sale and actually purchase tickets right there through uh like a normal retail type of solution.
Um then in the web interface side, um we have an administrative interface, uh and that can be self-serve.
We really set it up.
The um LBCDA staff creates their own promotions and their own sales instances and they change content and manage all of that.
They put in all the ticket rules that they want, but we also help them in certain cases, and so we have this kind of self-serve and full serve capability depending on the client and what they need.
Uh and then um we've got various redemptions, so as an example, uh you can use a scanner like this and just a web interface, and you can redeem tickets right inside of our web interface with just a PC and a scanner.
And we have everything up to expensive fare gates that you know will cost you 30 or 40,000 apiece, and we've integrated with those as well.
Um advertising and marketing.
So I, as Andy said earlier, um we uh have worked at a couple of different digital agencies together.
Um I actually was head of our digital practice for an agency, a couple of different agencies, and got really into the technology side of advertising and marketing.
And so we have actually integrated that into our platform, and so all of the analytics, all of the media tie-ins to understand where people are coming from and understand your return on ad spend and the other marketing efforts uh we've built right into the platform.
Uh branding and content management, uh, you can go in and actually change all the website branding and banners and content on the site with all of the e-commerce piece.
Uh and then we've got customer service.
And so I don't think any software company would not say AI today, uh, so I kind of hate saying that, but we uh actually use AI on our customer service side for FAQs and other things, and so people can come in with chat bots that actually have self-service, and we're often uh answer probably anywhere from 40 to 60% of those questions on a monthly basis that people have without physical body answering them.
But then when they have a question, then it's more complicated than that.
They can get transferred to a real agent or a real customer service person to answer that form.
Uh and then um all of the reporting side, whether those are tickets or sales or redemption, revenue, any of those types of things, um, extend to reporting capabilities.
And so we serve uh kind of the transit side of things, but we also do attractions and venues and even events and conferences.
Um we've had clients across all four of these categories, and our platform can satisfy all of those.
Um I won't go into this, this is like a history, but uh Andy talked a little bit about it.
So at 12hCars, we actually started a C Big platform uh back in 2002.
Uh we built that as 12 horses.
We um uh you know, notably ran a couple of PGA tour events and um some other events there in Reno.
Uh we've had a couple of world firsts for sure.
Um we've got some partnerships with Google and NXP, but we kind of built that, and what happened was um the company that uh Andy and I are with, uh we helped to get acquired, got acquired with an agency out of Boston.
They didn't want to be in ticketing, so they kind of put it on the shelf.
Uh and so we just as side projects, night and weekend, just maintain that platform.
We didn't see the industry doing what we thought they should do.
Um, we we really thought they should focus on customer service and flexibility and a number of other capabilities, um, and they didn't.
And so back in 2016-2017, um, the LBCBA came to us, or the Monroe came to us and said, 'Look, we want to build this out a different way.' So we actually rebuilt it from the ground up and uh own all the elemental property for the platform.
Um, and then COVID hit, uh, LBCDA blocked the Las Vegas Monorail, and saw what we were doing and really like that.
And so we've entered into a contract with them and we're building an entire system as kind of tick to tail.
We're going to go into more of that if we need to do that.
So a little bit about what it is and a little bit of the kind of visual side of that.
So this is the ticketing sales side of things.
You go onto a website.
So we offer all of those.
And then ticket options.
So you can load those to your mobile wallet.
We're a little different, and I think this is interesting for BNT.
Nobody needs another mobile app on their boat.
So we just use the web.
So you see that on the right.
We still do print for the Las Vegas Monorail.
And we can issue smart cards for people who are frequent writers or somebody like that so they can actually have those reloadable smart cards and everything else.
And then redemption.
So you take those tickets that you just bought and you go to there's a picture here with a scanner and a web browser up and you scan those tickets, they come up.
A couple hundred dollars, something like that.
We have the ability to do redemption right on a mobile device.
Then for uh organizations that are a little larger, you know, we have fair gates and other things that we can do, but uh obviously doesn't fit B and T in this scenario.
Um then integration.
So this is one uh if you think about kind of zagrations and affiliates, uh we have done hundreds of these over uh number of years.
Um Andy talked about uh uh kind of the first solution, and it was back in 2003, so uh we've had a long time to actually do a bunch of these integrations.
Some of them are uh directly integrated where Experience or uh Moritz or C Vent actually push tickets to us for events and conferences, uh and then you've got stuff where we do uh like Fair Harbor or uh like um Groupon or somebody like that where we actually export tickets and give it to them, they sell them or use them on our behalf, and then we redeem them.
Uh and then we have a whole um uh admin, uh cloud admin.
So you log into this admin and you can actually see reports, you can manage uh physical devices, you can uh manage the fares and different promotions.
Um we literally have when I say hundreds, um we have hundreds of selling instances for the monorail that are active today.
So as an example, um you have a uh a direct event that you're doing that is kind of Santa Train or something like that.
You have your own selling instances, uh, but let's say you actually uh do a partnership with a local convention or a local business authority or um some other type of private event.
You can spin up another selling instance, brand that have special pricing, test different prices, test different types of tickets, um, and you can do that all with pretty uh uh pretty easy from our side.
Um literally you just kind of clone something and set up some prices and publish it, and it's out on the web for uh uh either your advertiser to sell or your partner to advertise uh for you so people can come in and buy tickets.
So high level overview of a little bit of what we do and a couple of uh screenshots of that, but uh figured um you know more uh talk about um kind of affiliate sales and advertising and growth of those sales and um if we want to get in and see uh how easy it is to kind of spin up new selling instances or anything like that, uh we can do that as well.
Great commission.
Comments, questions?
I would just say I I asked Clay if we could have this dialogue.
You might need to get closer.
I don't know if we can hear you.
Yeah.
If you don't mind.
No, no, yeah, of course.
Yeah, I think I'm kind of you, but do I need to talk in the computer?
No, you're fine right there.
Right.
Okay.
No, so I I had asked um, these guys are great.
You know, I had a meeting with a uh guess it was late last year.
And I've been talking with Andy for some time just about the idea of packaging our museums, whether it's our city or Reno with the DT and having a lot of card options and everything else.
So but in light of this conversation about ticketing and dynamic ticketing pricing, you know, we talked a lot about ticket price this morning.
Uh the reason I think that this is super important for us to kind of grow, evolve as an organization is today the only way you can buy tickets to come to our website.
So we we have no outside contact avenues, you know, you saw the group on buy tour, things of that nature, uh, even working with the DMOs, you know, we don't have any other way to for somebody to purchase a ticket.
So I'm I know we may not be here today, but maybe next year or whatever, but we need to be thinking a little bit differently, I feel about uh our ticketing in the general sense, right?
It's one thing to drop the ticket price here or increase over there, but I would love to see us have different options for people to be able to buy tickets that have nothing to do with our website quite kind of and and build you know some sort of structure.
Um I loved what TJ has done and any of these guys have done for the monorail, just talking about CES.
We just had AVA here.
How cool would it have been for people coming through, like 2700, 2800 uh tour operators, motor coach operators from around the entire North American continent.
If we could have had I'm not saying we were running, but I mean this is when we're running.
We have a conference here if those folks could have a code opt out for them to go and take a train ride or whatever the case may be.
So my mind was kind of rolling when I was chatting with these two about some opportunities, I think that right now they're not available to us.
But if it's possible, you know, that we could think a little bit differently, you know, about our ticketing.
Um get us out of the 30% you know, range, you know, on Sundays with the diesel.
So thanks guys for chatting through and and um yeah, so I that's that's all I want to say.
I really think this is a direction you know, we should think about as the commission.
So it was a great example for um kind of some of those integrations.
Some of them are you know complicated and they integrate with us and you know, we exchange API commands and programming and other stuff.
Some of them are really simple.
So for a number of the shows that we bring into uh Vegas, um we've got the ones who do that integration where they actually sell the tickets and then they inject it into our side and everything else.
We've also got them where uh we'll take and actually um they advertise on their purchase process the ability to buy a ticket, and then they just send somebody to our website or the website for VT in this case, and they buy a discounted ticket in a special promotion that is set aside that has a special discount and those types of things.
And sometimes it's as easy as just providing a link and they come over and they get a discount.
Sometimes it's actually part of the kind of event.
So you know, if you think about uh having motor coaches in and they have uh day that you know they have a number of events that go on around there, and one of those is actually the VP side of things, and they come in and you know buy a ticket for an event that is happening that is associated with the conference or uh whatever's going on there.
And so we've seen a pretty significant uptip.
But like I said, you know, we um uh ended up probably expanding the revenue on that side of their business by probably 30%.
The other really interesting one, like conferences that we have seen is um whether it's good or bad, um, I'll leave it to you to uh ponder on.
But um the breakage on those is uh really interesting because they are largely business related kind of events they leave, and so you know, the corporate office is paying for those tickets, and um they'll actually see anywhere from uh 25 to 50% breakage on the sales that they have for that.
Um so they're not even you know booking the train up or uh booking anything else on that front, but they are collecting the revenue.
Awesome.
Other questions or comments?
Could you guys just give us kind of a high high level of how you're monetizing what your revenue model is on a product like this?
For VA or how we charge in our fees.
Yeah, if we were, I mean, if we if we were to implement how do you structure your fees on it?
Yeah, we're um uh we're very flexible on our side.
Um we do so we do um fixed license fee.
We can charge in any way that's uh feasible and this is a really interesting one.
We talk about partnering with some other groups.
So our fee to our clients can be like a fixed licensing fee.
So you know, it's X dollars a month.
Um it's a kind of flat predictable cost structure.
Uh we can do it on ticket sales.
So we can actually take and um you know charge a fee on individual ticket sales and um that kind of aligns the cost with the revenue that you see, especially if you have seasonal kind of ups and downs, um, and that works better in that case.
Um and then we can also do it in redemption.
Um this is a really interesting one.
We've we've talked about this one.
If you think about getting the consortium of groups together, you can sell this is one that Andy and I have been talking quite a bit about.
So if you imagine selling a cultural pass, um and let's just use easy round numbers and say you sell a $10 ticket and a cultural pass.
We see all of the revenue and we know what the redemption is on that.
And so we can actually take it and give you that revenue up based on the usage.
So if B and T actually redeems you know half of those tickets and somebody else redeems the other, we can actually take that $10 and split it amongst the different groups appropriately, and we can transfer them to bank accounts directly and all of that.
So we act as Switzerland in that relationship to make sure everybody gets paid appropriately.
The other one too is you also end up with breakage in that.
And so then the breakage can get divvied up and provided to everybody evenly so that uh it it is equitably fair when you have some of those situations.
So we um do those in some necrons.
And you know, if you think about a coalition or CVBs, it's a really interesting one for them to kind of look at and think about.
Fantastic.
Well, thank you.
Thank thanks so much for kind of finding those seeds.
I think that helps uh give us some ideas as far as going forward, and um yeah, we we appreciate it.
That's helpful.
Yep, absolutely.
All right.
Well, if there are no more additional questions on that, we'll let you gentlemen go.
Thank you again for your time this afternoon.
We'll look forward to chatting.
Thank you.
Thank you very much for the same.
Thanks, everyone.
Oh, you do not change this.
Yeah.
All right.
So I still have a job.
Oh yeah.
Okay, good.
We'll always have a job.
This wasn't about putting you out of business.
Yeah, a car payment domain.
Oh, dang, no.
Those range number 50's are not cheap.
Okay.
Well, just get you a couple of AI assistants.
They'll do all the work for you.
Just boss them around.
That's all you gotta do.
Yep, little robots.
Okay.
Very good.
Shall we move on?
Uh general train ops.
Uh so we had some talk this morning about ticket pricing, some pricing strategies and some of that.
I think the the shift here is to talk more about schedule running, uh what's working, what's not, changes we might need to make there, and how how we want to uh put that forward.
Sherry, do you have anything else to add on getting us into this one?
I think that was purposefully.
All right.
So I will open it up.
Um I guess uh we do we do have historical data in front of us.
Um yeah.
I think we do, right?
I don't I think we're all right.
Is anyone else not have it and need it?
So we have that, or we have this.
Oh, that's for it's like that, but you don't have to.
That is what's what's in it?
Yeah.
Yeah, you're looking at P3 of the same thing as well.
Okay, okay.
Is it?
Yes, and that's it.
Yep.
Yeah, so the first page on it is a comparison of kind of what we did broad strokes with average occupancy and revenue and number of days running for 25, 24 versus 25.
Second was ticket pricing.
That's where we were spending a lot of time earlier this morning.
As we move through the third one, it deals a little more specifically with top and bottom occupancies.
And so if we want to take a look at those and see if we want to make adjustments there.
And then on the last page you gave us kind of a month by month as far as our um our ridership numbers.
So one thing that I will point out that I mentioned this morning as well is that this last season we ran eight diesel days and 38 steam days.
So we're heavily oriented towards the Steam.
The year before it was 14 and 29, so we did shift more in the in the steam direction.
Overall, our our revenue after cost was down.
Our revenue was about equal between the two years.
And so and in part because we ran more steam, right?
So maybe I'll ask um I'll ask Tom, do you want to give us kind of broad strokes what you thought about the way we ran, kind of the number of days, the spacing on them, uh ideas on doing things differently or keeping it pretty similar?
What's your thoughts?
Um I kind of like keep it the same pretty much.
Uh I think um uh you know, for me it's um we need a lot of a lot of days, not like the COVID days when we did run or just a little bit, you know, because we want that momentum.
Um we need a breakup there, you know, as far as the border washes and stuff, and blah blah blah.
I don't have any more backup.
I lost four key people on the train.
Four of them.
So this it's uh I'm sweating it out.
But uh, you know, this winner was just um going through the machines and did a lot more work on the 18.
Work I didn't realize right right now, you know, the tender is totally rotten, so we're just putting some temporary weld bands around it.
Um, we rebuilt uh we did a lot of work to it.
And so we're kind of caught up in depth.
We'll be ready for the annual inspection uh for that.
Um that's not well maybe that related to the question a little bit why you know it's nice in the summertime to have a little bit of a break.
The diesel really good.
I know last year some of the we we put on the display train when um uh um you know ridership's generally slow, you know, throughout you know the area, and so then you know it saves money and it's but it gives us a break too.
Um I know last year there's a lot of ticketing problems, you know.
And uh probably we resolved this year, but I don't last year some the conductors would tell me what you know people couldn't buy tickets for this or that.
Um that that's my thoughts on that.
Okay.
Thoughts, thoughts or commentary on um structure, loads, days.
What did we what conclusion did we come to about white August?
Is that because of school or something?
Everybody goes back to school.
Oh we're hot schools.
Oh, it wasn't that too hot.
Oh, okay.
And it's hot.
Okay, school.
School schedule too much.
Okay.
Yeah.
It used to be you could run to the week after Labor Day, you know, and start only right after Memorial Day, a little bit slow, and everybody's out by June, but now with all the rotating schedules.
But if you look at how much kids back to work on the farms.
Well, you know, we uh we could do some targeting, so Lyon County schools don't go back in until after Labor Day.
Right.
And so we could do some uh real hard targeted push into friendly and Dayton to see if we can get some some local and and maybe look around if there are other school districts that to try to try to fill that in.
And maybe we could push seniors too more for August.
Yeah.
Yeah, so tar target specifically around that.
That'll help check our assumption too, because we're assuming that that's what it is.
I think there's good evidence for it, but that's when we can do push that what we were doing with the family train right days or whatever, like before school gets back in and bring your family out.
One thing we did um it's kind of a pain in the ass, I shouldn't say it, but we you know, the seniors' homes would come and there'd be just like 40 people in wheelchairs.
But on a slower day, like a diesel day, that's really good thing, you know.
Yeah, we're busy is just it's tough.
But uh, you know, they take a lot of resources, but it's nice to do for them.
I I like it because you know it's probably the best day of their month.
Sure, sure.
So that that's a you know huge market, but it's actually a pretty big market.
You know, you can put Reno.
You know, reach out to them.
Yeah, something to all the senior assisted looking home.
Right.
Yeah.
Yeah, that's a really interesting that's an interesting target that I hadn't even thought of.
Yeah.
Our senior center does coordinate some activities for the seniors where they like all meet at the senior center and then they go to the class to where we didn't.
We had some last two.
Yeah, so scissor living uh like a parking lot.
Veterans because you've got the home up in Reno.
And now they've got a group called Liberty Dogs.
Oh, yeah.
Are you saying then they do have the shuttles?
I think the group home does.
I think the the home does.
Okay.
But there's so many services in Reno for veterans, I'm sure.
Yeah.
There's a transportation operator, yeah.
So how would that how would we handle it?
I mean, that's a great idea, but who's gonna you will can do the other.
Plus it gives you a plan to drive different types of mobile scooters.
Right as well.
Right?
Everybody watch your ankles.
You can test going over the rock.
So why did I even open that?
I ask that about Dave all the time.
Well, they have folding ones that would fit on the train.
And once they screwed it up to it.
We have to charge for that.
Now we have to go back to pricing.
Okay.
We don't have room for all this.
Yeah, shit here.
You know, electric scooters.
Yeah.
Believe me, it's it's uh it's not it's not easy to vote on.
But that would be one car is kind of empty.
Yeah, I'm gonna say this.
That is also an excellent if we have somebody there beginning some video and photography, that's some extra accessibility PR for us.
Like well, and if we have another shuttle in the mix too, it can help with some of that.
In other words, like, hey, we got this heavy load, they can just drive down, grab whatever they can fit into the shuttle and put them on the good idea.
We could have the same up top tones.
But you have a trailer.
We need a trailer.
Only a VCTC.
I think it's a full-size truck.
And the VC shuttle doesn't have a live.
Not yet.
We're working on the working on that, yeah, yeah.
Okay.
Yeah.
That would be pretty cool, the accessible travel.
Hopefully we will get that situated this year.
Yeah, we're gonna have candy.
Well, if we I mean, if we had a like a event planner type person, the person higher that's like was she asleep after she had her cookie?
That could be one of like we're giving them a free new event to plan to get that commission on.
Yeah.
Just free ideas.
Did we um is it is it possible that we ran mostly diesel in August and that's possibly also schedule, Sherry?
I looked at that two days bring the schedule.
I want to tell you what.
Yeah, we ran at least two steams.
We do the spoiler wash, and then we try to do the repairs, you know, something comes up, and also much we take you know, it's nice to have at least one full weekend, two weeks in to complete all that.
I mean, you know, as I look through the different monthly, you know, uh you know, we're we're strong in the fall.
Stronger in the fall when school's in than we are in June and July when school's not in.
I mean June is kind of on the cusp, but um and I can't help but think that if we do earlier earlier ticketing and kind of the the the push to build the front end, yeah.
Right?
That probably makes sense.
A lot of the lot of the stuff is gonna be out of our control.
I know we're you know, I occasionally cover down in the visitor center and they're it's too hot to do anything.
So that's always gonna be an issue in August and whatever.
They get there and they're like, oh, I'm like, well it's open, you can go get a breeze, and then like oh for the short line, short line.
And they're like, no, it's visible.
So then if I we had a pretty mild summer this last summer, didn't we?
Yeah.
There weren't a lot of real.
We only ran one week in diesel in August.
And how much steam?
More than we had the rest of it.
Three, four weekends of there's five weekends in the Labor Day, Labor Day was the last one.
Yeah, that's horrible.
Yeah.
That means our steam the rest of the time was really cooking something percent.
Yeah.
Yeah.
Oh, and we didn't have smoke or anything.
What's going on?
No.
That's bad.
There's also the massive downturn in tourism this past year.
That's right.
There was that.
That's a good excuse.
That's good.
Yeah, yeah.
I mean, we saw we saw it less than like a Vegas area for the downgrade.
But there was definitely a and people that were going on vacation weren't spending the extra money.
They're just going and walking around their places and not really doing the attractions and things like that to not spend the money.
So let's look cool with that.
I just I think that had a lot to do.
This goes back to packaging, though.
I'm just thinking out loud because our August here in Carson City was an all-time record for the month of August.
Yeah, our bigger revenue.
So maybe we if we can get one off the ground.
We should focus on can we do packaging for August?
Like, is there a way to tie that in?
Yeah.
To help that month for us.
I think that's a lot.
Do you guys did you run the first you ran during the hot house night weekend?
Yeah.
Oh yeah.
Horrible excuse for an event, but it's gonna be better moving forward.
So something to think about.
Yeah.
Some application like that.
Yeah, I mean our our bottom trains for occupancy were the diesels on the first weekend in October, and then steam, steam, diesel, steam, uh well, three of them in August.
And uh two of them steam in August, and one a diesel and then one in May.
The Saturday in May, is that the day before Mother's Day?
Yeah.
Mother's Day of Wednesday.
9th and 10th?
No, it was after Mother's Day.
The week after.
We went down, we went to a diesel right after Mother's Day.
I think we had one.
Okay, so it's a steam, so then we had steam to begin with, and then we went to diesel, didn't we?
Well, this is listed as a steam train on the 17th.
So the 17th of May.
The weekend after Mother's Day?
Right?
Because Mother's Day was you're right, I think.
Yeah.
Mother's Day was steam.
I don't think I have so we don't have any specific recommendations on changes to the schedule.
We other than kind of focus and promotion and what have you, we're thinking we're pretty good with what we what we did this last year.
Could we tweak it a little bit, but can we add one more wine train?
Just one month?
That'd be awesome.
And put it in August.
Yeah.
What did we do?
Yeah, what did we do two this last year?
July, September, October.
Okay.
Are those included in the the monthly occupancy totals?
So that probably juices it a little bit.
If we did a 250.
I mean, I know it probably seems silly to have it be after the 4th of July, but would that help us in the month of August?
Extend the year?
I think it would.
Two?
I think so.
Maybe we'd do something to bolster up the whole month of August.
I like that wine train idea in August.
That's good because that would do this July, August, September, October.
Tommy if you've got the bandwidth, I know you're down four people, but if there was a way running, you know, we're running that.
Yeah.
Yeah.
We know that will go boom.
Yeah.
Like that.
Or maybe that's a different kind of one.
Maybe that's a beer drain.
So hot.
That's a beer.
Yeah.
I mean.
And why can't people just hang their head out the window if they want to have a cool reader?
That's part of our market.
Doesn't matter.
Yeah, it cools off cool yourself.
Well, and and I mean I think we can hit the, you know, you headed up, you had it up to lake level, you know.
You had it up to 6,000 feet.
It's reliably like nine to twelve degrees cooler up there than it was down in the valley.
Sponsored it, give us fans.
Yeah.
I can have the fire district out there with the hoses.
And we're cleaning the train for some.
Yeah.
All right.
How uh Sherry, how how were our off days on holiday weekends?
In other words, what was our occupancy on the day before Mother's Day, the day before Father's Day?
I think we sold them out, didn't we?
Yeah.
Well, Mother's Day was Mother's Day was a kind of content.
The day before.
Yeah.
Oh, is the Mother's Day one on one that's the day the Saturday before Mother's Day was the daily you had to bring them back.
Yeah.
But it was sold out.
Before that happened.
Yeah.
Yeah.
And then Father's Day that weekend was sold out both Saturday and Sunday, too.
Something about holidays and the men and stuff.
Yeah, well, we'll just run on holiday weekends.
Makes it easy.
100% occupy things.
Yeah.
So the Saturdays before all of those were great days.
More solid.
Yeah.
Do we have where were other kind of dips or low, low?
I mean, we've talked about August, but I'm just trying to look for patterns if it's Saturdays or Sundays, and diesel or steam.
Oh, it's one you need to help.
Sunday, yeah, for sure.
Yeah.
And I don't know if that 10% locals discount.
That didn't seem to be.
No, I don't know if we were effective in advertising it, especially now that we have kind of the top of the banner at the top, we can we can highlight different things.
But we did talk this morning about really putting the work in to put together a family like a family package, or maybe even rebr rebranding that to the new pricing.
Family day.
We're thinking of drop kids' pricing on diesels way down.
Yeah.
To try to try to make that really more affordable to get bigger groups, family groups and things.
And um a slight slight reduction in the diesel adult price.
Because we could triple our ridership, right?
We're only 31%, so driving driving people in.
Sunday is a pretty robust day in Carson City for the older visitor.
I'd like to say the more mature visitor.
Uh our single challenge is the fact that our museum isn't open on Monday.
And that's another one complaint we get for every old visitor that comes in on Mondays at the museums.
We could change that.
But to the senior option, I mean I'm thinking of the vision versus like our assisted uh living facilities or living facilities.
But we think that could be part of our marketing effort.
Yeah, well, I was gonna say we tend to have heavy Hispanic uh visitation on Sundays.
And so maybe some targeted marketing there.
Yeah.
And potentially doing some work to get some uh some collateral or parallel to the narration or something, translated.
It's a good idea.
Spanish working updates.
I was just gonna say, does they speak Spanish?
David.
That'd be good.
He would enjoy that.
He would like that.
That's a good day.
So the you were asking me the lowest.
Very lowest was October Day.
Yeah, it's a diesel Sunday.
Carla almost fell over.
Yeah.
It's like wow.
That was dismal.
Yeah.
I don't think we had anything going on in that weekend.
Isn't that that's outhouse free?
Oh, yeah, it was, yeah.
Shh.
Shit.
Oh, that's what that's what I'm saying about we need to be if we coordinate.
It's so easy for us in our know before you go or whatever to say, hey, you don't want to park, you don't want to deal with that, hop on the train, go to, you know.
Yeah.
So that's a free event, so that's like an unbelievable one to me.
It's like a big thing.
This is the first year that it ever made money.
Wow.
A little bit.
So yeah, $10.
Yeah.
We do 250.
Yeah.
Yeah.
It's funny.
Clay just joined that board.
Well, we made that.
Wow.
We made that money and Lake Blue made a little more.
That's a track record I'm going to run on.
Oh, yeah.
$250 on the other.
I might even jump into the Amaday race.
I mean, shooting.
If you're gonna take all that credit, then I'm just done.
I'm gonna the word events is the first word in my title.
But you can take it.
But yeah, I think just working on through some packaging deals potentially in August, doing another wine or I love the idea of a beer training.
I know we have so many local brewers that would jump on that.
I think that for us, either severely discounted or even exactly.
Yeah, free if we approach them the right way.
Um it's hot, it's a great way to you know come cool off on the beer train.
Is it harder for us to serve cold beer though?
I mean, would how would we do that to make sure the beer is cold?
No, I have dropped the box.
You can do that.
Okay, okay, perfect.
Yeah, it's a people who are kind of in that wood.
She's very experienced in that I know this.
And if she needs a beak back around, one for them, one of the things.
We'll get a lot of volunteers on that.
Yeah.
Yeah, right?
You can have all the extra beer.
Okay.
Yeah.
I think if we uh I I think if we're fairly consistent with the schedule, then we're not in a discovery mode.
And so then we can we can crank in and and yeah, d and just pump it up.
And I agree because we did do some changing last year to see, and obviously that wasn't the answer.
So now we stick with what we did and just try different.
Yeah, we have some price to adjust.
Yeah.
Instead of going totally blind in it and thinking, oh, this is it.
Like we know that's not it, but what are we gonna do to fix it?
We still good with uh can't camel train on a slightly different timetable to make it possible to attend.
We might have hold on that for a minute, because I don't know if you were part of that conversation.
We're talking about potentially doing a third show on one of the days, so the timing of the the shows may change a little.
So I'll get all that info as soon as humanly possible to you guys once it's finalized.
We're we have to wait on Hedricks to confirm everything, the ones with the actual camels.
Um but I would love to push that as hard as we possibly can because the parking for camels is such a nightmare.
Okay.
So to get us aligned.
What are the dates for camel races?
No, September.
That should be it's the week.
It's a weekend after uh Labor Day.
Yeah, not 12th then.
Um, yeah.
No.
The 5th and 6th.
September 5th and 6th?
That's Labor Day week, yeah, isn't it?
Yeah, Labor Day is 5th and 6.
Yeah, because it's the first week.
Who's responsible for the website?
Not me.
Oh, good.
So it is the 12th.
1213.
Yeah.
Okay.
That was close, right?
Yeah.
Okay.
Yep.
It actually is the 11th, 12th, and 13th, because we do an evening show on the 11th.
Um, while we're talking about these, can I bring up a thorn in my side with uh one of our trains?
Yeah, but real quick while we're on camels.
Uh is there is there's some value to like offering it as part of the VIP package and yeah, but we have to work with Liquablu.
I have no control over it.
Okay.
All right.
That revenue share issue.
I can't put a finger in the revenue not sharing on the show.
Yeah.
Their contract is pretty ironclad, so I like them and I don't want to piss them off.
Um can we talk a little bit about the Twain train?
Dave.
Can I leave the room?
No, yeah, because you know what I'm about to say.
Um I I I've come to terms with the fact that it is now in October.
Still not happy about this at all from a um uh DMO standpoint where we have an entire month of Hontober stuff and now we have to facilitate visitors off of this train, and we have no it's dark early, nobody stays open.
People were complaining that they can only be in town for a couple hours when they came on the right, wasn't that what you heard?
Yeah, they wanted to stay longer, but there's nothing freaking open because it's dark.
I don't know what we need to do for this, but it's not a good look for Virginia City.
Like the train itself is awesome.
The things that go on, cool.
But once they get off and they see our dead town in the evening.
And this is with me doing tons of on the boardwalk trying to tell people that these people are coming.
Clay knows all too well what I'm talking about.
They so does Sherry.
Yeah, but it's hard.
It's very hard.
But at the same time, I was I was down there, and those folks were down back to the train an hour.
An hour or before the train was even gonna be.
And I don't know if that's because of what I'm saying where nothing was available for them to do, and then they're gonna be.
Yeah, they said they couldn't find anything to do, and that's I I tend to disagree just because what that was 3.30 in the afternoon.
Not everybody was closed.
It's probably hard to get something to eat.
Yeah, that's a lot of it.
So I don't know.
I just it just it didn't go great this last year.
So I say don't do it then.
I'll be honest, it's not my event anymore.
So I know.
It belongs to the VAC.
But at the same time, that's what was our how do we do it?
We did well on that, right?
So can we change that out for like a haunted train or are it something different?
Like, does it have to be a Mark Twain train?
Do we are we in an agreement with them where we're gonna I didn't I don't know how that looks I don't want to be the person that puts the cut you know that squashes something on the Carson City?
Part of it, yeah.
Yeah.
Because it's a full poll, and we're trying to share in now by combining, you know, allowing for activities in both communities.
This is precursor to the whole 3D.
Do we have a question?
It used it was in April, and that was great.
Maybe technically it was April.
Yeah, yeah.
So then somebody changed it.
Why?
That's a that was my question.
I'm I don't feel comfortable to speak for the VAC.
There was a lot of back and forth about that.
Um there's a lot.
It has to do with their schedule.
You know, the unfortunate part of it was I felt there wasn't enough collaboration, and I'll be I'll be blunt with that.
Like we didn't even know that they changed it to October until weeks before the event actually happened.
So and that's just coming from the Virginia City side.
Like we because I have to try to get merchants then to buy in and put on something Mark Twain related when they're in the middle of Hottober and it's just it's real bad.
And I I mean, full disclosure, I did not know either.
And now technically, I mean they're gonna be.
Yeah, we both were blinded.
When they took when the event was taken over, and it's hard for me to to I mean, they took that off of our plate.
We don't we we're not an event putter on or we don't have a liquid blue.
Right?
And so that was unfortunately the sort of the trade-off for them to continue the event to put it inside their timetable and their schedule based on their resources and their own programming, right, as well.
I I will tell you this year um it's going to move more literary oriented or a literary focus in line of a mark 21.
Which we feel which is the beauty of of the place up at the top, right, where they get to go climb down the stairs and you know.
Uh but they can't I I just noticed they the event I I I continue to push back even after it went to October last year.
If they're putting it on, it's going to be in October.
So otherwise, yeah, I guess it's a good idea.
So my question is do we have to do we have an agreement?
Do we have an understanding and agreement or whatever then we're always going to run their twain train, or is this something we can say we're not interested?
I'm not speaking for the board.
I'm just speak asking.
Or do it more like a you know, not all the way up to VC then.
Do it more like a toast.
Right.
Or do a toast or do a it's just a train to Virginia, it's not the train.
I don't know.
Oh I just run a date a day train on Friday for anyone who's interested.
Because the while the Twain days, Mark Twain days are going on, and yes, you can go up to Virginia City and we'll have the territorial interpretable be open and whatever.
Yeah, but not an actual themed situation where we're then we're responsible for entertaining people with full twain related things for three hours when we may ask a follow-up question.
So are we going like I know we haven't had the schedule yet with the exact weekends, and off the top of my head, I'm gonna be honest with you, unless I look at the calendar.
I think it's 16.
The twain days this Friday.
I have it we have it on our calendar.
It is are we planning on running Saturday and Sunday already on that weekend on 1718?
That's our last weekend.
Uh that's the last that's last weekend.
Because I was thinking, what if there were yeah, I do like your idea about going to the canyon or going up and coming back or uh maybe up to go over it.
We don't have to go we don't have to have an answer right now.
Yeah, we could do a thing at the end.
Well there, what if there's a dinner up there?
But I can't fit a full train in the depot.
I think no, no, it's too late.
So I mean, all I would ask is that we should probably sooner than later relay.
That's what I'm saying.
Like we don't come up with this answer right now, but maybe you could talk to them on your side, and then at the next meeting we can have an actual.
So what so if I was to have a conversation with Eric if I have a piece of the bow in spike what I say right now, it's not going to be at all on that Friday, and we would only have something on Saturday and Sunday that perhaps ties in with Mark Twain days.
A train?
Uh or no, I just mean we would just have the regular uh Saturday and Sunday trains.
Oh, yeah.
I think you keep the regular Saturday.
That's what it's been in the past.
And you can just tell me that's the special.
Yeah, or or are we saying there might be something for Friday, but it might just go into the canyon.
Yeah.
Okay.
Is that what you would like me to do?
Or I would I would just present the problem and uh say what are your thoughts?
Yeah.
Yeah.
Exactly.
I wish we could leave in the morning.
The problem is you're billing the entire event very differently because now we have to start programming on a Thursday.
Yeah.
In October, which is also difficult for us and for them as well.
So we're lucky, I think, that we do have people coming in early enough to sell the train out, right?
As it is.
Um not that I think that's insurmountable, but it is hard if we were to now you gotta be here Thursday night and then leave in the morning.
I don't think it needs to be morning.
Yeah.
I mean, does it is it um is the event growing to a point where I mean some of it No.
Well, if it's there's a weird arc.
We went from twelve events to a hundred something events, way over did it in year two.
That's when it was taken over.
Stephanie'll have to lose their ears, had some challenges with what was wanted by the BAC and they weren't not allowed to do.
So then that jammed everything up for this past October, and so they're trying to figure out a workaround way to still get into the downtown area where possible, because we are getting yelled at by the business owners that it's only on the BAC campus, right?
But you have all at Curry Street.
I I uh didn't not happy with that.
No, we can't.
I mean, and they'd have to answer for because uh the what I'm asking is you know, there there are kind of two different approaches to a festival ish type event.
And one is major event, major event, major event, major event, and the other one is disperse.
Pick the things you really want to do that are overlapping.
None of them is it was the second year, right?
No, I was planning on having uh you know the the full crowd, but then you're not worried about overlapping because that's kind of what you're planning on.
I guess my the point I'm trying to make through all of it is VCT or Virginia City is not in the business of swapping out our we have a trademarked Hontober all of October, and then all of a sudden have to swap that over to Mark Twain for just one weekend.
I just don't think that I can get any kind of buy-in from our from my merchants at all.
Yeah.
I had a I struggled this year.
I did multiple meetings with different, tried to make a committee to do a Mark Twain days committee to get everybody excited for it, and like two people showed up by the end.
So it just there's so much going on, and Virginia City is also getting ready for Christmas and all that.
It's just it's I just don't think we can participate to the level that they would expect us to.
I think that's fair.
Yeah.
So maybe it is just a regular train or something.
Yeah, we just go on a canyon and back, but we do a little bit more on the train, you know, MacAvoy's on, maybe.
I don't know.
Yeah.
Yeah.
Well, but maybe he maybe he does a little bit more and we rotate the cars or something.
I I don't know.
I don't know.
I would say just to one thing to keep in mind, because I wrote I writ wrote both trains and plus talking to people who both before and after.
And what they had to say.
So it seems like there's definitely a demand for a Mark Twain train.
Maybe not the way we've been doing it.
But it's something that people really anticipation and their expectation is very high.
They really think that this is going to be something that, in my opinion, writing them, it has not been.
And so I just think it's an idea that would be a shame to let go of, but I think it needs to be reconstructed in a different way.
And you could make a toast train be very literary-based with you know, like you can really push it.
And maybe you could do the Mark Twain toast train.
Yeah that Saturday night.
So it's coming back from its regular run, and then you do your canyon run with your Mark on Saturday night.
On Saturday night.
Yeah.
So it's not a whole day thing or anything like that.
You're not over taxing MacAvoy.
And we shift the lowbrow ball to Friday.
Yeah.
It's the kickoff instead of the Yeah, mid mid.
Um I'm happy to talk to them.
And I can they can reach out to me with any questions or whatever.
I'm just after the this year, I was kind of like, I just don't think that's gonna work for us.
So I'm never one to say, don't please don't bring an entire train room to people to Virginia City.
Like that sounds awful, but when it's a theme thing like this, it was just so hard.
Yeah.
Doing as well.
And I kept looking, I'm like, well, Twain is dead.
He's a guy.
But then, you know, and then I get the looks.
So maybe a Saturday night.
So my other question, I guess, is um well, I will let them, I guess, ask the question.
Do we as the commission though want to own the experience?
Like where I'm going with that is just let us own that Saturday evening train and and that way all expense, all revenue is just all here.
Take the AC out of the equation, right?
Uh to a certain extent, and I don't mean that in a bad or negative way, but but then they're not having to worry about any of it.
Well, that's what I was under the assumption they did last year, because they said we don't care what you do, what anybody does that's involved with the Mark Twain days.
Everybody's responsible for their own thing.
We'll just put it in our little newspaper that we make.
Well so Sherry, did it shake at them?
Because I felt like Eric and I don't know if he's still there, but they were trying to deal with the entertainment and some of the performers and stuff.
Yeah.
They were still kind of doing that that part of it.
So do you feel like you would need that support or I think if we do the toast, I don't especially the short.
I I think we could figure out entertainment if we want to have anything.
I mean, we Virginia City has tons of docents.
I know we have people that could do some Mark Twain readings or whatever.
Like we can between all of us, I think we could find the entertainment for it.
It's possible that they might still be interested in doing something in Carson City as well, but it could be a different kind of an event, so that way for those that cannot get on the train on Saturday night.
If they brought something in to black box or the performance.
Yeah, because the train will sell out if it's marketed as a Mark Twain toast train or something like that.
Yeah.
I think that it will still sell out.
Yeah, there will still be a need for something to go on and I'll talk to them about the about Saturday.
Okay, I feel better.
It's been bothering me for like a year.
Oh yeah, no, other than every week for the last year.
No, I'm just kidding.
Lots of choice new I made up a lot of uh swear words when I found out about it.
Are we so so even if we shorten it, will we still keep that 75 and just leave the same price structure we had for?
Oh yeah.
Yeah, okay.
I think so.
It's a special train.
Ladies don't have a difficult conversation.
Yeah.
I I've already had those conversations with you about it.
Where it has to be like, okay, yeah, okay.
Again, calm down.
You guys didn't have so much going on with your heart.
And it's not even that, it's just my emergence.
They're so difficult.
I know it is bizarre to bring 250 people.
And then that's what I mean.
I will never understand.
And that is I've been up there for seven years, and it is the bane of my existence.
I could go out with belts and and whistles and whatever, and the president is coming, and they would all close that for except for Jason who's open till 11.
Jason's open till eleven every night.
But that but it's just a not cherry.
I'm not talking about you.
But it's just it's so mind bl and everybody will look you right in your face.
Yes, I promise we'll be there, we'll have a special.
And then I walked out and it's freaking tumbleweeds rolling across the so frustrating.
It would be busier if there were actual tumble.
At least it feels like a atmosphere.
There's a new event.
I'm done minting.
So for the for the general train schedule.
I will basically just build out what we did this past year.
And add in August and August here train.
And change or something.
A 250th of the case.
Yeah, some theme stuff in August.
A 250 and an assisted living senior.
Yeah, and then do another one after in case you missed it.
We're doing, you know.
Yeah, yeah.
You could do a 250 wine train and then 250 ear train and just serve Budwiger.
With the Clydesdales.
The little tiny horse with the burn on it or whatever.
Yeah, I don't know.
That's just throwing something.
Whenever you decide to present it, you tell us they talk to Tom how they're going to be able to do it.
Yeah.
Schedule.
Tom Candy, you guys are you feel okay?
No, we'll still work with you.
We'll have something to present at the February meetings overall.
Yeah, yeah, yeah.
We can start building ticketing.
Cool.
Yay.
All right, that's next.
Alright, we're good.
Close out on general operations.
Alright.
Tom, you want to take us through kind of where you're at with rail bikes and what you think in there?
Bikes filming and uh you mentioned about the crossing of mount.
I've done those mines going in across the tracks.
I think I sent an email.
I meant to talk to him about it because his representative from um Wood Rogers presented the uh about the new mine and mounthouse by the pit that we go through.
They were estimating a a couple hundred trucks a day.
And so it's gonna be a challenge.
So I have no problem.
Yeah, never heard of this.
Um big deal.
Um rail bikes are filming.
Let's do filming first, and rail bikes may take a little longer.
Okay.
I have more questions.
I have a lot of questions.
Uh so we did uh uh Emily we did uh a little film called Dust Lands.
They have one more day to come up, and um uh not so happy with them yet, but uh yesterday we did a great one for the Nigel Circus.
They have a billion views in December on their website.
I didn't realize how big these guys were, but 24 million likes on Facebook.
Um so Ray, the gentleman uh that um brought us 1923.
He was really slow last year, and this is the first show we've got this year, so uh we're just we're just contact.
And then I was happy that he came up because he got to see my new uh refrigerator card that I'm really proud of, and he liked it because it'll want to shift that around without maybe they'll draw something here, so that was pretty cool.
Um then I also asked uh the Nigel Circus what they do for events, because I said we have the PC Grand Prix right here, and they said uh, you know, he they just did the one that Coliseum Reno.
I said we have different landscapes, different size events, so uh I was really impressed with it.
Um they jumped over moving train, and it was uh something else from the woman that was there.
Night circuits.
Nitro circuit, yeah.
She just got uh she's a world record holder, and then uh one of the other guys was uh just won a gold medal for uh snowmobile, you know, slipping on the car back at uh it was amazing to see, and then the couple of them are from Reno.
That's what they started all the stuff.
So that was uh a nice surprise.
Um Rebecks.
So uh yeah, we have 12 bikes built.
Um and we've test them a little tiny bit.
Uh you know, one of the last things to do was get the gearbox on the bike right.
Uh and uh we couldn't find one in the place in Carson City that makes a really super quality gearbox for those.
Cool.
Um that was a nice surprise.
A little expensive, but you know, I think they'll be super robust.
That was a weakness that the manufacturer had.
Um I worked with them and they could uh one of their employees comes up and works with us.
He he learned from my designs so he rebuilt the Nevada Southern kicked off their last rail bike operator, and uh they had the really good at one time, so they're doing it themselves, and they ordered some new rail bikes, but the frames are all breaking, so they're fixing those and they gotta put the same thing, you know, the floor pans on there and stuff.
Um I think the rail museum wants to do them too in conjunction.
Oh, really?
I don't know.
Like around the we'll see, yeah.
You know, it's it's easier said than done.
Yeah, you know.
That must be Dan, yeah.
Or down maybe five to twelve bikes.
We've tested them out.
Uh I do want to, you know, I don't know when we start, you know, when you start advertising it, you know.
Um I want to make sure, but I would like to do a couple, you know, a few trial weekends, maybe a month of trials, you know, whether it's in BC or or down here.
Um we have four of in the hangar, but I don't even know who owns that hangar, so you know.
Did Chris call you about because he was going to call you with whoever the guy is that he talks to, but he didn't tell me who that was.
He said he would just call you otherwise.
Okay.
It's just kind of tough tough.
So I don't know what but that's uh critical.
You know, we can't keep them in there during the season.
They're well during the season, so it's gonna be a little challenge.
We're working stuff out, I think some structure down there eventually would be a really good thing, whether they're limited structures, but um, yeah.
Um I don't know how to what even what to charge for it or how to do it, all that.
You know, I expect to have one person open in the gift shop part-time, and then uh, you know, it's already stocked, so that's pretty easy, you know.
Um and then uh uh one person doing the rail bikes.
We built a couple safety vehicles, like uh a little Kubota ATV on high rail.
Yeah, that's you know, I think that'll be pretty good.
And more than just that, but I think to start um uh yeah, I mean, yeah, I think I think uh the time too.
Timing, I know when they were doing it the last season, you know, they did the two or three trips in the morning.
You know, you can't do it in the heat of the day too tough or the evening, I think.
Yeah, could be developed later or something really good.
Uh probably the best.
I agree with you.
Yeah, that's the be that we had too, Tom.
It's morning and night for sure.
And I have a whole team that's waiting every day, asks me.
Uh we have a marketing machine, FR machine ready to roll.
I will just assure you on that run for the stuff.
I think you do.
Yeah.
That's why I just don't want to uh you know, get out there.
I was thinking the spring, you know.
I don't know if we're ever gonna have any more small, but I was thinking after the you know you know, get through February because and then in March, you know, start practicing with it and seeing you know, come out everybody ride and see what you think.
My team would love to test.
I have the entire KPS3 staff who works out of Reno also uh cyclists, long distance runner, marathon runners.
They will help with any testing that you would like.
But I can give you more people to test the bikes than we have bikes for all the skills with me.
So you know, so these are a real glider instead of a rail bike.
So somebody's uh patented and they got a patent for some of it.
Um but uh I think ours will get through the patent, but these are a rail glider, so and um you know, when you pedal them, that is tough to do.
So, you know, now that they're they're motorized, they all they go so fast.
They're scary.
So I have to put them in it to number one gear to not go that fast.
So you don't have money.
Yeah, you do pedal them, but but but I know exactly exactly what's gonna happen.
It's just gonna be, you know, you do this, and then you know, you have your drink or whatever.
Yeah, and it's not gonna be that big exercise where you need marathon people.
But that's okay in a way.
Yeah.
So that's kind of you know, I think what we we we have there is a little different than an actual bike where you have to pedal with the assist, you know.
Although, because these have, yeah, you pedal them, but you know, I I know it's gonna happen.
So it's fine, you know.
Uh I'm more worried about the brake.
So I put a dual braking system on them, and and uh, you know, there's a cable that runs through the whole thing, and then there's the uh and there's another handbrake on there, but you know, I I'm always gonna have to have a safety vehicle behind them, you know, for sure.
Uh and then uh the good thing about these bikes that I really like is they don't have to be turned around at the end.
You just flop the seats around.
That's awesome.
You have to have a clutch, but uh which makes them a little weaker in that respect, but that's huge, you know, safety is everything.
You know, and I I've lowered them to the ground where it's much easier to get on this little platforms.
Awesome.
Um they scrape the crossings a little bit if they get out of whack, but um, you know, I figured I've got to trade one wrist for the other, which is the best one, you know.
And so um it'll take a while that you know, but I think uh, you know, just have a good ring to them, a good sound like you know, ride the steam train, ride the rail bike, you know.
Yeah, 20 train.
Um so that's where it matters.
And then uh I kind of want to have a point of contact.
I thought we haven't a hundred questions, you know, as we go, you know.
I don't know if it should be dated because you're kind of your baileywick more than anybody or uh I don't know.
I'm happy to be, but I just heard of the chair.
Questions from what perspective about about kind of putting the business plan, the business stuff together on it.
I mean, yeah, all that.
You guys would be involved in the big stuff because like uh charting the batteries, uh I don't know, leaving them out, security, I I don't know, just all the things that are gonna come up.
Well, those are all chair questions, yeah.
I don't know even them out security I I don't know just all the things that are gonna come up well those are all chair questions yeah you tap out a lot of well I I will say that if from a resource perspective like as far as the marking of it and look at the bikes video picks uh I you I don't know if you were here earlier I I lose that second baby here in the middle of April so if we need to get stuff shot you know I will offer the resources of my team for pictures and video the drone footage uh we need replacement stuff on all of our industry trade pieces that we go to trade shows with it's killing us right now because we we've had to shift to a different so now we don't even have the red light on there because it's an old design and I didn't want to give the illusion that those were still available and you could do them right so we we've had to swap out all of our pieces and so once we know the rail is coming back to I'm year to the point where you feel like hey here's final design we can do pictures all of our collateral will be updated then this year right to accommodate for the rail bikes.
So I I definitely like okay I mean happy to offer and I don't want to take away from Leah but you know anything on the picture front, the video, the drone happy to have the team do all that and share that back out with everybody and the commission and we have whoever I mean so count us in there.
Does it take it sales that'll go through Fair Harbor that's more how we only keep it sales it's on Fair Harbor do I pay you commission do you do I charge you to how do you want to do that?
You can use activity tickets on activity tickets.
I know not how that will work.
Yeah I mean discussion to be had there it could be just for you know get tried out for the first part of the season see what's you know just make it to get it going whatever what system is the concessions sold through is there a point is point of point of sale sorry?
No like the the uh souvenirs and stuff merch merch that's too yeah that's too that's Tom on that's what we were talking about earlier if we had our own right I'm aware so so I'm asking because if that's the other activity commercial activity that's happening at the time to me it makes sense to use the same point of sale system.
Yeah you're right about that yeah so that that's that's why I was asking so we didn't have to have two different sale methods.
Okay that makes sense.
And she has a great the new system she got I really liked it.
I I was able to use it real fast as a substitute you know good seller and uh Kimmy wants to go get that for us.
So yeah that'd be good so they're all the same.
Different you know they go you know different ways to someone or not I I think we can probably pull up the the contract we had before and use that as a template with the whoever it was that was doing it and see what we like about it what we don't like about it but at least it it gives us an idea of what subjects to cover right because we will want to allow for online booking right if you want yeah I would think and there'll be phone calls so and you'll have to deal with yeah yeah and so it didn't get any it could either go through Fair Harbor or it could go through activity tickets either way.
Yeah yeah did those guys before they had their own basically and they got us a check back if I recall I don't know I wasn't out of yeah a lot of money.
Yeah so mechanics lean on their rail bikes.
Oh well I tried but unsuccessful um yeah we did actually try to maybe in March we uh do some trials with people you know keep it in the radar screen for a while you know volunteer yeah yeah but you have had a lonely yeah I don't think you're gonna patterns were they powered all the way up to Virginia City I was wondering if they would you know but the thing is these whole four people and you get four big people that's a lot of wait for that you know uh yeah a lot can go wrong yeah um if if there is a need to kind of expand facilities I mean is it can is connects as an option short term.
Yeah they're ugly you know um you know that there's that little uh hut on the north side of the building kind of a little sponge shape structure even something like that extended out I was thinking okay that'd be kind of close the thing I I'm thinking you know the person doing the bike tours not going to want to take those bikes off every day put them inside just come off of the rail and take a chance or cameras you know get more cameras it'd be too hard when the trains are running then it's like you know be nice just to bump them all the way to the end.
One vision was to have a you know structure at the end of that subtract and just put them in there you know but it takes up so much parking and they're ugly and I I don't know how to do that.
I don't I've really got a lot of ideas, but I haven't really figured that out yet.
Yeah.
Yeah.
Kind of a trial ends.
Yeah.
Scheduling and stuff.
You know, you you have a person that can't come in during the day and then during at night, you know, can you or can you, you know, or they it might not be every day of the week, you know.
So maybe the morning rides are one day and the evening rides are another day.
I can the evening rise would be on a Friday, obviously.
You know, it would be date night or whatever.
Yeah.
Maybe not Sunday night, maybe Sunday morning.
Well, well, yeah, you know.
Work it around.
And then I I I I can look at the old schedule that they had, um, the last one.
And you know the the you know, when they first started it was during COVID, and there was nothing going on.
That was it.
Yeah, um, you know.
It gets asked everywhere staff goes.
I'll just be arms with it.
We can we get it.
Yeah.
People ask us all the time.
Yeah.
Well, I mean if we had that advanced planner.
Um I know you may have probably seen like it it is a chastis train that somebody's train goes to like a little bar in the middle of nowhere and you can hang out and have some drinks and there's a fire pit or whatever.
And I mean we could do something like that back at the depot when they return, so we wouldn't have to worry about them drinking, you know, and coming back, but just that you can drive away.
Yeah.
And then uh we were thinking about putting our caboose at American Flag, and that's where the toilets are, and we're gonna have a place to eat your picnic lunch and during the spring when the flowers are out, you know, you can prove experts.
You know, just stuff like that.
That's that's not at first, but that's I think.
Oh man, yeah, take them through a tunnel.
I might need to go, you know what?
Study.
I'm gonna have to start all over.
But we're gonna do everything we can to destroy these bikes.
Stress test of stress test these babies.
I'll be flying down that hill at seventy miles an hour and pull motor crossing.
We went we went on the one together and we went pretty fast.
Well, I like to crank it.
We had a good time.
I like the slow throttle therapy.
I appreciate the effort, Tom, that you have made though, seriously, to customize these bikes, safety, paramount.
I mean that may have not been the uh priority in the past.
And you've made it a priority, which I really appreciate.
And yeah, this I it I think it's a games change or to bring them back and like I said, just with the inquiries that we get every single week.
I mean I can't say every day, but it'll be your social media through our website last game.
When are the railbines when the railways when the other life you know?
And if we get to a point too sooner than later, we do have the OS Summit coming up, I believe at the end March March or beginning of April.
So if we were able to say they're coming, that would be huge.
Or I'm going to go west down in whatever, but Tom's planning on doing all the pre because there's a big pre-fam coming up.
Yes.
Pre post.
Pre- No, pre-Saturday end.
So yeah.
To have that be a something to talk about, yeah.
On regulatory agencies, you know, the Federal Rail Decision doesn't want anything to do with them unless somebody gets hurt and uh, you know, um, yeah, so they're they're they're happy that there's one operator, you know.
So you know, this guy's gonna make all the mistakes.
You know, and so not.
Yeah, we don't have to do an investigation.
We know who it is.
But it's a lot easier to coordinate, and you know, people are you know, even when we fail, make mistakes than you know, the whole whole team's kind of aware, you know.
Oh, Tom didn't kill me this guy's on there, or whatever, you know, railbikes today.
So that's it can, you know.
Leah has another thought in her head that she's shy to share, but IPW coming up.
I wonder if travel nevata, if we knew we would have we're all participating.
I don't know, and and we are we've stopped uh ourselves.
But I wonder if they'd be willing to have one of the rail bikes on the floor.
Yeah, I was definitely gonna ask that, and I'll we try to bring it up.
Okay.
I had a great idea, great time.
It's a wonderful idea that I had.
I don't know.
I'm just thinking at my lower to be.
Uh where is it at?
I'm not sure.
If you're not it's the one.
I got so many shows in my head.
It makes zero sense for Virginia City to be a part of that one.
I want to see I want to say it's back east here.
No, no.
Uh Fort Lauderdale.
Oh.
And just take we'll ride it there.
That'll be a good test.
Yeah, but that's uh that'll be in what, May or June, I think.
So anyway.
I was just thinking to get some exposure, you know.
I could be pretty cool.
I could ask Nicole about that.
But only if we feel like, hey, you know, we're ready to rock and roll.
R S C VA goes to that, so it could be uh and they've been a very good partner of ours in the past.
They came out shot pole picks video when Cunningham was there.
Maybe they can at least just take the info, yeah.
Try it a few weekends at Virginia City, just go down to shop and then you know, not blow it up, just kind of maybe put on a maybe post or something.
We could just figure out a weekend or to do that, just like try it out, see what happens.
We could do we could invite all of the merchants.
Yeah.
And just have like a local merchant thing.
Because they always say we don't do anything for them.
Yeah.
Except bring train fulls of people.
Yeah, exactly.
And then have them close.
Yeah.
Last year we got all that snow.
Oh, so we were closed.
We had to walk down to the tunnel to work on it for a while.
We couldn't get through the roads.
And uh I walked down the track and go, oh my god, this is really you know, I was thinking of rail bike, you know.
Oh, we stop here, then they get to see the movie putting them really close up, you know, John just got there.
You know, and then uh you know, you sit in the tunnel, you're actually in the tunnel looking at it.
And then you see the e-kill up, you see all the different lines, and it's a really good comparison for going that slow.
Just uh shorter ride, you know.
Yeah, but just it gives it, I think it it's a unique perspective versus being in the train, right?
You're still on the track that you're right.
You can slow up, stop, you know, talk and everything, you know.
I think it's just that's the thing.
The hardest part is our F-street crossing.
I don't know how to do that safely without just one guy.
Um I don't tend to go around the gold hill crossing, but just uh you know do that one.
Uh it's just kind of look left, look right, look at it.
Well, maybe it's gold hill down.
Maybe gold hills is still that's another thing, too.
That could be the star one.
You know, the gold get out.
I would be pretty amazing.
Yeah.
Yeah.
I like uh yeah.
Well, if you give people different options and say there's different rides.
Now you've just created potentially a second trip for somebody to come back and you know, bottom end tech, top end of the traffic.
I mean, that gives you.
That one you'd like the other one.
Yeah, you'd be looking forward to it.
For sure.
You get your drift undiscovered.
Yeah.
Yeah.
Well, we've solved all of our problems now.
No, we don't even have to worry about that diesel train.
We're just running the trains.
Too much work on the 18 anyway.
Yeah.
Thank you for getting to this point.
Yeah, I really do.
I really appreciate it, so thank you.
Yeah.
I don't want to start and then have something go ahead and while you guys won't be out hanging out there.
Thank you.
Um, we have just a couple of minutes.
I thought to circle back to some of the depot improvements with Tom here.
Uh that we talked about earlier.
And um we uh we talked through kind of how we should be investing in the in the Eastgate depot and you know, over time improving.
And um, you know, some of the stuff is a little a little more dialed as far as um sound system improvements for loading area and the apron.
Um but I think there was some agreement that uh focus areas for the short term would be making sure the electrical is whatever we need to do to finish the upgrading there.
Um there's a possibility for a mural to be painted on the building, but that's not something we would necessarily pay for, so that's kind of working with the artsy people.
No, you're just the conduit for the artsy people.
No, I'm I'm a stick to give it away.
I don't I don't think anyone would mistake you for an RT person.
It could be wrong, but talk about improving handicap access and uh and then signage, kind of redoing signage that needs to happen, and then some sort of an analysis, get a contractor or someone to look at what kind of damage and structural stuff's going on with the rodents and that, you know, the on that on that.
Small office.
This small building, the green.
Oh yeah.
To kind of look at see what kind of shape it's in and if it needs to be hauled away or replaced or whatever, or some sort of repairs done, or what the way you gave me heart failure.
No, no, no.
We would put up a new tent.
I thought we could an easy.
Oh, yeah, it's a leader.
What the heck?
We'll make it work.
And we knew you would.
That's why we want it.
But then Tom, you had mentioned specifically a couple other things and and um thought that you could maybe just talk us through uh thoughts around them.
One of them being uh cooking monster.
Um that's not bad.
One of them is uh some ideas around improved loading for the first car, the RDLA, whatever.
Um extra some different platforms, ramps.
What you know, what do we need to do to make that work better?
And then uh possibly either a rework and expansion on the parking lot.
Um may be able to pair up if we're doing, you know, 80 ADA access and loading on the train, those kind of fit in the in a bucket, possibly with the parking lot, possibly not, but you know.
So yeah, you know, the train set is kind of set for where we you know, like uh polar we load the VIP car that's a concrete pad there, and then you have the main platform, and then uh you know, we have different sizes of the other cars, and it's right by uh where we load is right by the switch stands, so you can't really feel anything there.
It's just uh can, but you can't.
So uh you know, maybe we could move the train up farther a little bit, solve it that way, but um, you know, it could use some other stuff.
For me, I'd like to see something when uh they get off the RDL May is some kind of a you know they keep going past the conductor that people won't humble it.
It's a small little ramp, it's hard to keep clean in the snow, you know.
But that that's just a little thing, you know.
Yeah, maybe you'll make a little wider so it's a little more of a landing and come off and something else more that you can slip on.
But little things like that.
I mean, if we move the train up, is there a way to reconfigure the current loading stuff that's not too disruptive?
We only have a little bit of room on that, you know, because we have I think almost 20 feet of train, you know, to where we so I mean you we can we can do it a little bit.
I think it would help them a little bit.
We could put another loading ramp for the for the car down farther.
Um it wouldn't cost that much, I think, but it's something we should maybe try to look at.
The one side of the road.
But but then again, uh you know, the main loading ramp's great because they walk straight onto the train.
The other ones you have steps.
So every time you have steps, you have to have a person there, and it's it's uh it's the biggest, you know.
And so if you have another one, you have to have someone else there, then that you know um true.
So you know, we see it's just a little bit easier thinking.
But right now it's the safest way to do it.
It will work and it works.
It works.
Yeah.
Well, if you have an idea that you want to sketch out, you know, or I can meet you down there, we can kind of visualize, you know.
Um because we're, you know, as as we go into budget season, we're looking at, okay, well, what do we what do we think we can budget for and incrementally move things forward, right?
And so we just we need to get an idea of uh what to do there and then and then how to address the accessibility stuff.
Um parking lot's a bit a bit bigger, a bit bigger project.
I think I mean at some point it'd be nice to uh extend it, you know.
There's a or the before the barrier rails were in that you you park out farther, and you you know, it's just so nobody's been hurt yet, you know.
But it's we haven't had the icy and snow, and it's so dark there, you know.
And we have we put an extra flight plant down there this year, so that'd be able to look at it just seeing it.
It's not so dark.
That'd be something to look at it, say, you know, give an idea of what would cost move this dirt over here that you already have.
I don't know if you need a permit, but I think it's you call on commissions right away and move it.
I don't think it'd be bad as uh picture one approved, I think Hawaii.
Yeah.
All right.
Should you dive into Polar?
Right?
I mean everything electronically.
A little bit.
Where are we at with that?
They they did some kind of immediate stuff on the electrical, right?
You were waiting for something else.
And then uh he's gonna put in four new circuits, I think.
Three or four circuits you need to.
Yeah, I get a list of things.
Uh I think some of the lighting cloud outside, and there's some stuff you can fix.
Maintenance stuff that's good.
I didn't see that.
So that was uh and I I talked I emailed them so they're putting it back on their schedule now that the decorations are gone.
Good.
So yeah.
It won't be that.
I don't think it's that much, but it it'll be really helpful.
Good number one.
Yeah.
All right.
Um I I'm happy to help brainstorm on sound system stuff.
Uh I've got some experience there, but certainly if we have uh installation company that yeah wants to come play with that.
Um I think there's a I think there's a way to do it where I mean it's it's easy enough to improve what's in the room, but I I I think I think there's a way we can do where we where we we have something out in in the what do you call it?
The lobby, the the main area retail area, but that's facing towards the loading room, so it's not broadcasting towards the retail folks and the ticket window, and so it's covering that area, but it's n it's not bleeding over as much.
Something that's a little more narrowly focused that direction uh that'll that'll help draw people or get a little better communication.
Uh one more thing too, those new machines.
Uh they said uh somebody said, hey, uh on uh on the electrical improvements it might be nice to hard wire like three locations for the machines, you know, which won't be hard, I don't think.
I think they just have to put a splitter in and while they're up there doing the other electrical thing they can do that so they can hack into that.
You're talking about uh data connection?
Yeah, yeah.
For the for the switch a switch up there and run some cash cable.
Yeah.
Because of the weird nature of the um Wi Fi, right?
In and out of it.
Well, yeah, just yeah, it's it's a little more secure, but yeah.
Okay.
All right.
Let's dive into Polar.
I think we do we have uh a summary sheet that we can use for reference as far as performance goes there.
Um actually we I mean we talked about it not so long ago at the meeting, so it's this one with the red song.
Uh it may just be the people didn't grab it.
I have do you grab one of these?
I think yeah, I think it's just got everything.
Okay.
So yeah, we did a little bit of a download on this at our last meeting and um and discuss some some things.
What are uh what do we want to bring back up?
Whether we need to d delve into a little bit further.
What what worked, what didn't so we talked about um so you talked about some of the challenges as far as clear clarity on um lineup and loading, um people knowing where to go, some of the changes in behavior because of assigned seating and other challenges and benefits of assigned seating.
Um we're feeling good about that.
Candy, uh if I remember correctly, did you have ideas on how to make your life easier on getting people what they needed?
Um well as far as the ticketing and check-in and that kind of thing.
Um I was I've been trying to find a way to uh streamline that process.
And I think that um I'm still exploring that.
I want to talk to some more railroads that do Polar Express so I can get a better idea of the methods they use, the ones that have assigned seats.
I just won't I want to I think in my mind, if they could if people who buy the tickets online, and most of them do, almost everybody does buy them online that first two weeks.
If they got the ticket in their confirmation email with an explanation of what to do with that ticket when they got to the depot, then they'd still have to check in so I can still keep know who's there, make sure we have everybody for the train, hand in their golden tickets, explain to them where they're supposed to get on the train.
I think it might make it faster and a little bit easier for people to understand.
Yeah.
And I really liked your idea of some kind of a video ahead of time.
A little explain that that says here's how you buy your ticket, and the the steps to go through makes you first know your name.
That says here's how you buy your ticket, and the steps to go through makes you first know your name.
And then this is what you did.
So there's an explanation about what each class is, so they're not so confused.
Because right now they think everything is VIP.
And um, so that might be helpful too.
Yeah.
Yeah.
One thing's so confused me is we have three different VIPs.
Yeah.
And we only have one VIP car, and one of them is the table car.
So and people are, you know, the VIP is just uh sell it better, you know.
And you don't need it on the table car because it's a table, that's what they want to sit.
Yeah.
So I would take that out.
So the VIP card, the VIP car.
You have the table car with the the sitting room or table car and the and and the um fam the notes.
Family lounge or the other one.
The sitting room is private room.
Yeah, private room.
Jersey room, Jerzy Will's private room, and private table.
Table.
So they're private.
Yeah, but you need to have confusing.
So we just drop VIP off of both of those?
No, just keep the VIP and the VIP car.
And then which one?
Well, they got VIP private table.
So that should be, that should just be private table.
Right.
Table car.
Table car.
You know?
And then uh yeah, I wouldn't even put private, I put table car, table car.
And then you have the VIP sitting room and the VIP private room.
Okay.
And then on the table car could be you have the family lounge, which would be uh part of the table car.
No, it's the family lounge is in our Del May.
Okay.
So I don't I can I I don't I own the things I have no idea.
That's how it's it is your right.
That's probably what else is to me of I guess we're not going to be able to do that.
Wait, what else is the family lounge?
What else do you think?
I just own them.
What else is in the R Del May?
The R Del May has this the sitting room and then it also has the family lounge.
Okay.
See, I think it which should be the other way where it should be table car and family lounge, because there's 15 seats in the in that private area versus twelve on the R Dell.
You should call it the Linux to be the table car family lounge.
Yeah.
The VIP car.
Anything on the VIP is VIP, you know, whether it's sitting room or then the table car is a table car.
So it's easy to understand.
And you have the table sitting, and then you have the table car.
Family lounge.
Yeah.
Table car lounge.
Which one it is.
Yeah, table car lounge.
It doesn't even have to have family.
So what the way what you could do then is that our delay could be called called the parlor car.
So the parlor car has the parlor car sitting room and the parlor car.
It's always been the VIP car.
So but the Jersey Lill is VIP.
No, the same get rid of the VIP in the mill.
So only the R Del May is VIP.
In that case, it would be the VIP sitting room and the VIP family lounge.
Because that's what they are now.
Yeah, but if we switch it.
Yeah.
Just call the table car.
There's a really table car.
We'll just call it the table car.
And then everything in there is a table car lounge.
Table car lounge and the table car.
Okay, but it's not VIP.
Table car seating.
So the private room becomes table car lounge?
Is that what you're saying?
Yeah.
And people are going to get confused anyway.
They do even any slight change because with an explainer video, you can make sure flash pictures.
You got the classic coach, you've got the deluxe coach, and you got the table car.
So that's cheesy.
And there's a little section that most.
Well, even without a video, could we do a you know a splash page that has a picture of each one?
So that might help them.
I why do we have to call, is it only because of the seating in the mound house that we call it the deluxe?
Because I know there's some confusion there too.
You can call whatever you want, but uh, you know, it's got a different different seats than uh the classic coach.
Right.
And so it was nice to get a couple extra bucks for those seats because they're cushioned.
Well, no, and I understand that.
Yeah, that's an extra few bucks, you know.
Oh, okay.
But but, you know, uh, so just what you call whatever you want, what coach.
But you know, it's better it separates it from the regular coach.
Okay.
Which it, you know, we call it something else.
Classic coach.
So what I'm seeing potentially is classic coach, VIP coach, VIP car lounge, VIP sitting room.
No, it's a deluxe coach, not the deluxe coach, not VIP coach.
It says VIP it means they get a mug.
Right, I understand.
So classic coach, deluxe coach.
So that's why you've got to say VIP, even if you don't, I mean, I don't know what VIP car lounge, VIP sitting room, and then table car lounge, table car.
Is that a requirement on rail events and VIP?
If they get a mug, I'd have to look.
No, some of the trains just have all table cards.
And then they don't do mugs, do they don't.
Just to be sure we're following whatever that but what I heard from some people with the luxe coaches that they thought they were going to get something extra.
Like they thought they were gonna get a gift back, but they would even get a mug.
Because we called it deluxe.
Yeah, I mean, we could raise them another two bucks comfort coach.
When I'm booking airplanes more expensive, right?
Yeah.
So they thought they were gonna get a gift back.
Yeah, for two bucks more.
I know.
It's amazing.
Or at least the mole.
At least a lot.
Yeah.
Yeah.
I I learned not to react to some of what people say.
You know, I try to get the general gist of it, but I mean it's what kids said it is, and it's you know, no snow at the North Pole.
But then I I thought of thinking about that, and I go, you know, that's really from a kid's mind.
That's really important.
Like, can we paint it?
So we started painting, you know, we put it up.
We'd have to be paint painting.
Tom, that's where you uh explain to the young man about global warming.
You won't live long enough.
Well, I I don't know if it's possible, but maybe we do one of those charts like I mean I've been booking a lot of airline flights recently.
And you know, and you've got the short list of what you get with this one, and then the list is a little longer and a little longer.
You know what I mean?
For the different experience types, so you can compare them side by side.
And then Tom, you're lucky we're not doing the big price disparage like there is on the airline.
We pay three hundred dollars for your two inches of like.
Um how'd everything work with the photographer this year?
Everything good pretty much feedback?
I yeah.
I think it went she had some she had some problems with her flash drives.
It's Costco.
She bought a bunch of flash drives in Costco that were bad.
But when she found out she's he backs it all up, always backs it up.
So she was able to replace all those bad flash drives.
Yeah.
What was our revenue this year versus the prior year?
Is that I just missed that.
From her?
It's on that page.
Yeah, no, not yes, from her to us.
Yeah, it's on the last one.
13, almost 14?
Yeah.
Oh.
That seems higher than it's been in the top of it.
I think it is.
It was.
Yeah.
Well, I think did she able to promote some outside to you know she had all of it.
She was promoting people not writers to kind of were they gonna go out to bid on this one, right?
So basically what we did was we did not go out to bid this last year.
She wanted a long contract.
We said no, we got someone else interested.
We're gonna do the full bid process, so let's get on that early this year.
Okay.
Um we discussed that about um the decorator as well.
If we wanted to put that out for our uh is there another thing?
For a multi-year.
I don't know of one.
I I asked.
And yeah.
I haven't been able to vacate with her and maybe uh lock her in for a few years or something.
Yeah.
She did a much better job this year.
Yeah, it looks so good.
She didn't.
It really did.
Is there anything wrong just to cover our bottoms as a state age?
Without going out to just here to make the determination.
No, I mean, I I mean, if we just did an RFP for five years or something like that, just to cover ourselves, even if she's the only one.
Uh because otherwise I feel like we we would be entering into a sole source situation.
Right.
Uh well what are we allowed to do professional that we don't have to bid for?
Professional services.
There's a pretty extensive list of things that aren't subject to the bidding.
Um I I could take a look at exactly what services they do and see that applies to that.
They'd have to be saved anyway.
Because then nobody can say any kind of weird things that are happening.
We'll do it at our February meeting when all the other Christmas decorators are still asleep and uh calling from their busy season, won't even notice that it's well and there are pre existing RFP documents too that should be somewhere in the files, right?
From when we did put this stuff out to bid.
Same thing with photography.
So it's not like we have to create something from scratch.
We can use what we have.
I just say that just to error on the side of it.
Sure.
On the off chance that there is somebody else, and then like Lucas said they oh the nice quote.
No, no, this is the one.
I was gonna say maybe somebody I will come out of the woodwork.
That's amazing and cheaper and whatever.
Yeah.
Sure, sure.
One year member.
And photography, yeah, they have the entire setup.
Okay.
So there are people out there.
That was a good one.
No, no, no, no, no.
It got locked.
Oh, no, that wasn't.
Oh, oh, oh, yeah.
That was for decoration.
That was for photography.
Oh.
Oh, gosh.
Oh, left.
So I couldn't run over there.
I was saying that's a good thing.
I don't want any cookie.
I was gonna have to.
Here we are.
Um, this is our own.
But you're welcome to.
They're over there and they're just trying one of the kind of ridiculous.
Please.
There's a knife so you can cut them in half because they're not too much.
So people like six halves over there from David.
I had three halves, which is like almost a full cookie.
No.
Yeah.
Where did you get your math?
Dave's doing our budget this year.
Okay.
I'm I'm sub-government.
Oh, this is every day.
I could follow that.
Okay.
Is this the time where we make some of the things?
No, I just had a quick question about the RFPs for the photos and sell it on.
When would we want that?
When would that process?
Whenever we're not busy, whenever we've got a short agenda.
Whenever we're not busy.
No, I'm talking about like from from a meeting from a meeting perspective.
Yeah.
Anytime between now and summertime, you know, but I don't think there's a hard and fast.
We'll we'll need to get a little I think it's good to have a little clarification from Lucas on what's subject to what's not subject to.
We may still decide we want to do it anyway, right?
Right.
Even if it's not subject to it, but it may change the way we approach it.
Because if we if we're not required to to be competitive on it, we may uh you know, structure it to ask for a little more or something.
I don't know.
You know what I mean?
Like we're whatever.
So we change all those names I think our cards that aren't right.
Yeah.
We'll figure that out.
All right.
What else?
What else on polar?
Quick North Pole.
When I was looking at the contract that we have that does go through 27.
There are those ten thousand dollar.
Remember, we built that extra for the additional.
I know that they couldn't come to us with the information, but there is money in there for the new uh pieces or elements or whatever, right?
Or they have to replace something, or we have to add something with a this and a that and all that.
So at some point we should, you know, some sit down with these guys and try to figure out so there's no surprises this coming year about oh we didn't know because it seems weird that they would say they need something as in we gotta get a proposal for what to do.
Technically, they did that by virtue of signing a multi-year contract through the 2027 Polar Express seat.
So we have this year end one more with the additional build up because I think it's like sixty-something thousand we're up to.
It's not an insignificant amount of money.
So here's what she said, or maybe this is referring to actually what's in the contract, and maybe there's something we need to do to trigger it on their end.
But it says after review of your request, our team has determined that at present budget parameters and a comprehensive master plan have not been established.
We look forward to providing projected costs and recommendations for restoring the worn-out North Pole facades following confirmation of the request criteria.
That's what it probably did.
Yeah, that's kind of what we did.
Yeah.
It's fine.
I'll I'll reach out and sit down with them and okay.
There is a lot of money left.
Yeah.
Yeah, so do uh when I do that, do I need to ask them what they spent already in the site?
And and we have paid them the exact amount for the contract.
And is it and is it uh designated how much of that is to go towards refurbishment?
There's an allocation, but year one was like 11.
I can't.
Yeah.
It's all line item in the contract.
Okay.
I can I can if I can get in.
I'll forward them to you.
Okay, that'd be great.
Or unless you have that cherry easier than I do.
I I gotta I gotta I gotta have to get to the speech drive.
Yeah, no, what was the hardest part of that was uh putting on the roofs on the peaks, and then we don't put those on anymore.
It's just making it really easy to assemble.
I don't know, you know, it's it's not the same North Pole.
Uh what they put as a year before.
It's different as well.
It would be nice if I mean the in the technical set design document, it shows other railroads, and there are other railroads that have an industrial building, not just a bunch of arches.
And I got the impression from Anna and Max that they were trying to combine the new with the old to make that happen.
Um and it it fell short, especially on the east side of the train track.
Um when I talked with Anna up at the site, she said that they want to do more because they want it to look maybe multi-level or whatever.
Um but they have that set design technical guide that they're supposed to go by.
What's really unfortunate for us in the North Pole is that rail events and Warner Brothers is just really getting nitpicky with everything that they have us do.
Um what do you do?
You know, um do you ask for permission or ask for forgiveness?
So yeah, it it needs more pizzazz than what it had this year.
Um multiple people.
Yeah, and that was in the survey a lot.
Yeah.
So I think we need to sit down with them and say, okay, here's this, but we we need to add this to in that 10,000.
What can we do to make it have more pizzazz or more that's right?
More magical, I think it's a better way to put it.
You spent 50,000 last year on Jerry.
What was the cost?
Was it 62 or last year?
If 2025 was 62 500, we're gonna be at that again.
That's all that's all I have to do.
That was good.
Yeah, we built those.
Yeah, that was good.
Yeah, the dance platforms uh might want a new north poll.
Now, just by I mean, it's just cheap, you know, vinyl sheet.
Right.
You know, when they had to put the brick on their origin, those buildings came from the frontier days from Carson City.
Oh, wow.
And then they had a they had a porch on them, then they said, no, we can't take the porches off.
That's where he had all the electoral contacts.
Oh take all those stats.
They're still in the building.
But you know, over the years we had incandescent lights.
We changed them to LEDs, and then we had to take all the colored lights off and just use the uh OES and yellow, you know, put the windows in, and um, then they had to put the bricks on one year, which won't last forever, but yeah, you know, it's there might be some more stationary things other than people and lights.
Um I can check with other railroads as to what they use.
I know Grand Canyon has some things that they put up.
Um Texas State Railroad has some stuff they put up at their North Pole, and I can definitely uh check with Rick on that to see what other things he recommends that Warner Brothers will allow us to do.
So might just have to price if I may uh check it.
We might just have to figure out prioritizing, I guess, with what what our contract allows for.
Yeah, yeah.
I mean, I think something that you're in there.
Yeah, yeah.
Exactly.
Well, that's what we were started.
That was the point two years ago.
I know, that's what is that extra 10,000 was slowly transitioning.
Yeah.
And then this year, Anna said that when they went down to get all of the facades, they were so bad that they couldn't even use a good portion of them.
And I went out there one day and they were building all the arches and doing the vinyl brick and all of that.
And it was like, well, we have to have a North Pole, you gotta get it up.
And I mean, this was a week before.
It's hard to take them apart if not breaking them.
I mean, it takes a lot of you know, so um yeah.
So that's something, you know, that I'm willing to sit down and talk with them about with that style guide or technical spec guide.
Will you I make like will you get a new version of that when you guys go to the glad you brought that up?
Yeah.
Desiree will go.
Oh, okay.
I will be in the middle of the Pacific Ocean somewhere.
Excuse us, sorry.
Okay.
I told my husband in the future, do not plan a trip in May.
Yeah.
Um I leave April 18th and don't get back until the 21st.
Camp is the 11th through the 15th.
It's always our first thing.
Yeah.
Because I would kind of like to go just just to talk to the ticketing people at the Durango Silverton and stuff.
Not a bad idea.
I would just like to do that.
And then we'll we cover a bus ticket for a train ticket.
I do not want to buy it.
She doesn't want to ride a train again.
One of those rain-on buses, they're beautiful.
No, I just If you want to go, that's not a bad idea.
I would just stay with the whole deal, but I would love to operate to talk to them.
And I can't, because our opening weekend is the 9th and 10th.
Oh, so you have to come back.
I I have to be here for the night.
What time does when does it?
It starts at five o'clock on the 11th.
So I could go the next day.
And what I would say, Candy, is there's whole different kinds of workshops.
I mean, dealing with the retail.
I know you don't do a lot of that, but you worked with Tom on the retail.
So that would be another uh class that you could go to.
Um other classes that could I think benefit you that they've had in the past.
I wasn't the very first one.
I know.
When we slept in the dorm.
Yes.
So, yeah, camp right now.
I don't know if Sherry's interested in going, but I desire will be my representative to go.
And then we'll get the new, potentially they'll be able to do that.
You'll get the new guides.
So then there could be some slight modifications again, as they seem to do, right?
Exactly.
So uh the timing of this, you know, it's good we're talking about it, I do think, because we definitely don't want to be trying to build the thing the week before we start running the train center.
So you know, and it was this year.
It was literally and what was sad is we had that meeting at the depot of the month beforehand.
And I said specifically asked, I said, as soon as you guys can get it out of there, let us know if there's you know things that we need to address because we got a board meeting we can do if you get it to us quickly.
But she said we'll go out this weekend.
And they didn't.
And they didn't.
She yeah, what ended up happening is she she ended up having to go back to Max.
Max is a glutton for punishment.
He said, Yeah, I'll build it.
Brought his son and built it, you know, like because they you know, they didn't prioritize anyone on their team internally to do it.
And so, and then and then we had some delay with the con acts.
Yeah.
Um you know, but even just a couple days, you know, it makes a difference there.
So pushed over a weekend and then it was like, oh, we can't do Monday, it'll be there Wednesday, and all of a sudden Fridays later.
You know, they have the big model right there for a mile away.
It was the delivery from the office space.
You don't have a machine like that, and you have to put it in and fill it around and have on the whole other side, you know.
That's not that's not a huge yeah.
Well, I just don't I just don't love I mean especially if we know they're gonna wait till kind of the last minute, any delay.
Yeah, the the hard part is I was inquiring if we could get it delivered a few days earlier.
Exactly.
I mean for me, you know, an extra 450 bucks if that allows them the time they need to get it all set and whatever, no big deal.
We pay an extra month's worth of rent, and then they're like, no, we can't do it Monday's when you're scheduled, and then it's like, oh by the way, we don't have anything ready on Monday, it's coming Wednesday, and it's like, wait a minute.
At first you said you could go early, then you said no, we can't go early, now you can't even make the original day.
Yeah, like that's an issue.
Yeah.
Yeah.
So it was a it created an issue.
Um, real quick, just um just so you know, um well, I need to know.
Are we going for 26 days starting on November twelfth?
Or are we going for 22 days starting on November 19th?
I don't know.
And I have to plan auditions and everything around that.
Sorry, say one more time, probably.
The twelfth of November would make it twenty-six days.
The nineteenth would make it run twenty-two days based on how we've run every year prior.
What's the thought?
Basically we start the second week in November, the third week in November.
Start with the thirteenth last year, right?
Yes, yeah.
But that's because we had one less week in between Christmas and Thanksgiving.
Okay.
My personal like what's your computer?
I mean I'm all for doing it starting the twelfth.
Um that's my personal because I it it does sell out.
Yeah, there's people who we don't get ticket sales for that first week because it's so far ahead of time.
But it did sell out, and you've also I don't know what the commission would think about this, but veterans day is the 11th, the Wednesday before we o if you do it the 12th before we open.
Might be an opportunity if we could do the dress rehearsal trains on that day and do something for veterans, or even still do it on the twelfth and do something like we did the firefighters.
Exactly.
People are still talking about that.
I still hear people comment what a wonderful event that was.
I like that idea.
But do it on the twelfth.
I don't think it needs to be.
Yeah, okay.
Then do it on the twelfth, yeah.
Um what if we didn't uh the contract for the cookies.
Is that something that has to be redone this year?
Or we have a contract.
We haven't had a contract with any of the mandate.
But you just purchase some goods.
Yeah, I think we'll have a situation.
Yeah.
Yeah.
Yeah, they were very expensive, and and there's there's also we had the big cookie and we had the little cookie.
And I can tell you that quite a few people who got the big cookie in the VIP between the sugar and the hot chocolate and this decadent cookie, a lot of them maybe ate a quarter, unlike Dave, who eats half.
Um eats a whole one every time.
He just eats a whole a whole one a half at a time.
There you go.
Small lines.
Um yeah.
We have a lot of them that people only ate half and threw the rest away.
Maybe we can make us.
That's what I'm thinking.
Yeah.
All small cookies.
Exactly.
You know, and people you're always gonna have people, well, the cookie was bigger last year.
That was what came up about hot chocolate.
And I noticed that.
The cup from 2024 was larger than the cup from 2025 in the hot chocolate scene.
Shrinkflation.
I don't care personally.
So annoying about that.
But I did hear that?
Okay.
So let real quick, let's let's walk back to um to the start because we need to finish a conversation there.
Okay.
And about what we're going to do differently as far as getting to the media.
We talked about that a little bit, but making sure we get all our invitations out and all that.
Because we've had to caught the ball on a few things there.
Is that how do what mechanism do we put in place to make sure we get the media invites distributed properly and or or a check on it where we can know that our you know we can look at our contacts or whatever and make sure they're received.
The ones that were mad at us were the like the TV news where we go all the time and they give us nice treatment.
And by us, I mean Virginia City.
We get to go there all the time.
And somehow I don't know how the process works, so I don't know how they got missed.
Do we know if it was the invite was sent but not properly received?
They didn't get it.
There was no it wasn't sent.
Not sent.
Yes, not sent.
You're sure of it?
Yes.
We double checked, I think.
I I asked.
What's the process?
Who gets the in who gets the email addresses?
And then who sets all that up?
Is it you?
Or is it okay?
So I think we just need to refine.
Yes, so the process is not she gets them.
What what let's talk through a little bit?
So she so a list.
That I received from Dave.
I think I sent it to all of you to clean up ad.
I Steven sent to Melissa and Regina to review.
Um, I completely ignored it because I was busy.
I mean, I saw it.
I don't know, I'll just be honest, I don't know everybody, and I'm not in the media side of things, so that's why I thought it was important for Sherry to send that out to everybody because you would know the people that you work with.
Lydia knows the people.
She worked.
I mean, I know some people.
I think what I didn't do this year, and that's on me.
I'm not blaming anyone in this room for that mistake that happened.
I just want to make sure that we don't let that happen again.
But I think what happened is I need to pro once I get it, send it to my marketing team and make sure that they are inputting their the people that were in contact with the most on the list.
And there were several that I did get back, and I think they've reached out to me.
Was this person on the list?
And I confirmed, yeah.
They were on the list.
I don't know if it went to junk mail.
I don't know.
So we're in.
You know the Crossing City situation.
They got hacked.
But other people did not get it.
And they were on the list.
Like I mean, I I assume that's it.
Stacey never got it, but he was on the list, and then yeah, and then he said, well, no, something got caught in span.
There's not a lot we can do.
We have a problem.
Bottom line, we just need to make sure that we're doing our due diligence and getting it out of it.
And if we can forward it from like if I get it, like we should know when it's coming, right?
Because we should talk about that in the meeting.
When I get it, if if I can forward it to the people that I think should have gotten it just in case.
I'll do that on my end.
I don't mind.
That's what I do when I know that they're for some reason not getting out of the world chain.
What's our total capacity for that night?
Three trains for each night?
Three trains for that for the media night.
Um sixty four.
215 a train.
215 a train, so 246.
650.
And then just so you know the way that we've handled it with for RTT for the Reno Thomas Territory members is once Sherry does what she needs to do, when Katie receives that, she then repurposes and then we go out to the Reno Tahoe Territory members.
So we're making sure that everybody on sort of our internal to the media side before the Reno Paul Territory members are in receipt of which I know can't even get those emails.
Also mail chimp.
Um That's the same thing.
So even we have the same problems on our mail chip account for Reno Top Territory, because then everybody's calling me saying, Hey, you told me you were gonna send out the email for tickets, and I'm like, we did.
We did.
Well, how come you didn't include me?
You're on the regular list.
No, I never got it.
And so that did create a little bit of friction.
And I felt bad because I think it was calling candy to try to jerry switching somebody out to you know, then you get the panic thing, like you know, certain people.
I need six six seats.
I gotta have two extra seats because I got two family members, but then they can't go.
And then the you know, so then I'm like, Candy, you know, I'm also still a big fan of not giving away more than an X number of tickets per nice.
I'm also still a big fan of not giving away more than an X number of tickets per I think.
So out of 650, then how many uh uh cast member, friends and family kind of doesn't get two tickets each.
Yeah, so that's their first.
What's that, 150?
Um yeah.
It's called roughly 150, probably more like 130 when all you get them done.
First train, right?
Well, we would we were filling all the trains wherever the holes were.
Okay, yeah, okay.
And and so then, I mean, I guess the the question for me is do we limit severely so we have the ability to do something for veterans, heroes, whatever, or do we just really focus in on broad spread, influencers, friends and family or uh media, right?
Really dig deep on that.
Well, pardon me, uh when you're doing the media, I know you're trying to give back to the good things that they do for you for advertising.
I guess you get them to also promote residue.
Because my other thing on that, they're not promoting Polar Express because it's already sold out, you know.
I I don't know.
It is a little bit of high story.
I I thought as much.
Yeah.
Well, and and what I would suggest is this as we get ready to launch uh regular season, let's use that as a as a time to check in with all our media contacts.
Yeah.
Hey, do we have the right info for you?
Are you the right person?
Has it been staff changes?
Give us the updated as we're announcing that we're about to go live on tickets for the regular season, which gives us a mid-year update on our media list.
We also need a lot more in um ride content for a regular trains, and that would be the time to invite people for to to comp ticket is for influencers and whatever media on a regular train where they walk on, you show the the train.
Sherry and I talked about this.
I was like, there's no content that just says what an actual long line train trip looks like.
So maybe we don't push them so much to that.
We keep that more family friends, thank yous to whatever, and do and like throughout the year spread out a few more, having them go on the long line.
And I think um for Polar for that first night, I think we need to concentrate more on.
I know we had some kids from um uh special needs.
Special needs kids kids.
We had um I think there were a couple of we had the adjustment in this violence.
And I think it would be it makes it good for us.
That's good PS.
It's a good very great PR for us to have it.
And it feels good.
Yeah, it does feel good.
Because we filled 585 of 650 seats this year without any firefighters or other main focus groups, so just the kids.
That was our smaller scheme.
And the ch the kids' groups, the uh uh kids in need or whatever groups came from kids that are in the production.
They one of uh and like say, hey, you guys want to um so they they came from cast members who work with those kids.
Oh I thought we said we didn't do it.
I thought we had a Carson City.
Sherry, did I thought we um I thought we brought the group in?
Uh oh, there was a group of people.
Uh not the domestic.
No, they were from a halfway house type thing.
Oh my god, they were hysterical.
Yeah, they were fun.
Yeah, but it's all about it should be about kids, I think.
Well, that was something how long do we have do we keep just giving them away to media?
Do we just pair it up but perfect example is Shakespeare Festival doesn't do it anymore.
They don't do media night.
I saw she stopped even with RTT.
Because they're full they sell out.
There's no need to do this extra whatever.
No, I email them.
Oh, yeah.
So at what point I'd keep doing it.
Sure, well, and and and my thought is if we do an outreach before the regular season, um, then we focus on people who've given us coverage get the invites from the media.
Like be more uh but it's officials as well.
This is the thing.
Yeah, yeah.
There's an officials piece that's which which I agree with.
Yeah.
Um but on the media side, I think I think either we go, hey, we're we're happy to include you if you want to do a trade deal.
Which we use then to promote the regular season, or if you've given us coverage this year, we're happy to invite you to be part of this.
It's pretty simple when you see where we're being talked about.
Well, and for instance, I candy correct me if I'm wrong.
At the last minute, we had to fill the sitting room in the family lounge because we didn't have groups.
Well, and that's yeah, and that's we saved those for groups, obviously, and we didn't have them.
So the hard part is there was a there's a lot of last minute jockeying and so you don't want to go like full capacity and then all of a sudden you've got nothing.
But maybe we set kind of some rough parameters around that, where we're like 150 for cast and friends, cast family and friends, 100 to 150 for whatever group we want to highlight or invite, and then 300, 350 for media and officials, something like that where we have a rough family or whatever that we want, or like a rolling.
So we still ended up full.
Yeah.
Right.
And that was the full push or it felt to me like some of the trains were very much not full.
Uh I don't know how we got to 585 on that night.
It doesn't feel like we got there, but we must have to do that.
We just kept pumping them in as well.
I just have one last thing.
Please.
I would like this season to have a better clarity as to I go to Sherry for something, what what I don't want to overwhelm her, but if I need something that I need to get resolved quickly, who do I go to?
What kind of decision capacity do I have, or all of that.
I just would like more better structure on that.
We had that conversation a little this morning.
Uh huh.
On cherry just on Cherry side, though, not on PEX side.
So that's just something I don't I'm not expecting it right here, but I think before we had, I I would say pressure before July, I'd like to have something.
Yeah, I mean, Sherry doesn't have anything else going on that time.
You guys can wing it together.
No, so the c yeah, so part of the conversation we had earlier had to do with what we call spend authority, which is decision making basically without prior authorization.
And so we have some homework we need to do about that.
But if we can get that nailed down, then we have we have very clear ideas about um you know what what kind of authority and when to escalate, right?
If there's a need to go above and beyond.
I mean, I I think I have a full five hundred dollar limit on my credit card.
Yeah, no, we can go to nine.
If you need two cookies, I can cover part of the ticket candy for you to go bus.
Hey, we're gonna need a shit we're gonna have a shuttle to need a shakedown, right?
Maybe we can take the shake down.
Take the shuttle down.
Uh yeah, so that's that was my I mean I have a lot of huntings, but not for this meeting in the middle of the night.
So let's come back to the cookies.
Can we come back to the cookies real quick?
Are we are we good going with small cookies?
I think I heard lots of positive feedback about the about what it was, yeah.
The presentation on it.
Um I don't have heartburn about paying a little more for that quality quality and the grand scheme of things, it's probably not that much more between breakage, between uh undercooked and then multiple.
They you know, people bought they were undercooked, they didn't understand that it was a filled cookie.
But you know, the only thing that happened is right in the middle of the run, it stopped.
Dirty dough stopped providing gluten-free.
Yeah.
Well, Kelly, the hot chocolate gal, she's a cottage baker.
And she out of the kindness of her heart provided us with a dozen gluten-free cookies every night.
Yeah.
But we did add that.
Let's just be honest, because the cardboard cookies we've served in the past were not gluten free.
No.
That wasn't even an option.
It wasn't even an option.
We didn't know, we didn't give it an option.
Well, why did they stop?
They ran out of the company.
The company no, the companies.
They're a franchise.
I know.
And the sad part was people who have written when we had them, and knew people who were gonna write.
Yeah.
Oh, there's a gluten-free cookie.
Yeah.
Sorry.
We ran out.
Well, someone had suggested something you can get off Amazon this way.
I did.
No anything, right?
No, oh, it was terrible.
And I think having some of those.
Just so we're ready in case we're not a good idea.
It is such a thing.
And it's a real thing.
It is.
And when you get to eat something that you don't normally get to as part of an experience, you don't feel so.
You feel included.
If you don't have that, you don't feel included.
And we met the criteria with the lambing copies of the ingredients.
We did have people ask for that several times.
So hot chocolate temperatures.
That came up a couple times.
That's a big thing.
At the end, I went out and I bought a uh thermal gun so that she could just point it in and see if the temperature.
Now Tom worked with Kelly on the urns.
Wasn't there something about temperature on those?
She had one or two of the urns were starting to fail, so I ordered them and they never showed up.
But she had enough.
I think she had enough to make the hot chocolate for nothing for back though.
Right.
For the future.
Yeah.
Yeah.
750 bucks for those.
I would like to just real quick on cookies and not having the same all the way across.
I think you'll get complaints.
We will.
I think if you have a different cookie for VIP than you do for coach.
Not necessarily bigger, just different.
Maybe a sugar cookie that's degraded for us used to do.
They had the thumbnail with the a real Christmas cleaner.
Maybe just two different varieties of it.
Well, maybe what I mean maybe Kelly had actually approached me and said is there a way that they would consider having me included in the cookie.
So it might be something that we had problems at first for about the first four weeks with dirty dough.
I had to call them.
We were short 111 cookies one night when we were filling baskets.
And it was like, oh my gosh, what are we going to do?
So we finally got all that ironed out, but maybe we have dirty dough do the VIP cookies and have maybe if Kelly wants to get involved with it, have Kelly do the smaller coach cookies because she does have her cottage baking license.
I don't know.
I know.
I know.
It's all right.
I mean maybe she makes that VIP cookies, but not the whole thing.
That could be, yeah, it could flip the other way, too.
Let's look into that.
Um is there anything else from Polar that's absolutely essential that we discuss?
What do we call it?
Commissary truck in front.
Oh, yeah.
He takes up so much room.
And it's like you've got a sign out here, you got your you know, monster pickup truck, you got that.
Does it doesn't create any, does it really create a lot of value?
But I know it takes that space away for people walking.
We could I can let him know that you know we're not gonna move forward with it.
We had people that really appreciated it, but if you think if you've got 50 people a night, it's is it really worth it?
I don't know.
Well, I don't know.
I thought I thought uh Relance said we couldn't have no, we we could be grandfathered in.
Oh but that doesn't mean we have to keep going with it once we stop it, we cannot return back to it.
Okay.
That's like all those backdrops that I created in AI and put in the depot.
Last year, not last year, the year before, they were all approved.
And Rick came in this year, he goes, by the way, you're gonna have to get rid of those.
I went, wait a minute.
We just got them.
Yeah.
He goes, well, if you need to replace them, you'll have to go with something else because Warner Brothers is not going to allow anything AI.
So we'll make them last.
Yeah, exactly.
Oh, so if we have to change them, right.
Okay.
Yeah, well, they're washable.
It's just everybody.
Let's move on.
Let's wrap this thing.
Come on, I gotta get to the hospital.
How are you?
All right.
Okay.
So I will be presenting the 226 marketing room.
Do you mind if if I can ask you, we've got a few microphones out here, and it might be a little just for the recording and all that.
Thank you so much.
Yeah, it'll yeah, it's picking you up.
It's just being closer is helpful.
So thank you everyone for having me.
I'm gonna go over the 2026 marketing plan.
So this plan is it's a little long, so I recommend going through it on your own time and seeing if you have any specific questions.
But I'll go over it on a more general overview so that we can discuss anything that comes up.
Um so next slide, please.
So the plan builds on what already works really well, which is email, polar express, and special events.
So leaning more into those to how do we move people from those to the next experience, which is the general season.
So that's what we are focusing on in terms of social media and email marketing this uh calendar year.
So I performed in the next slide a SWOT analysis.
So again, it's a little lengthy, but I'll go over some of the higher level findings.
So the railway has uh a law going for it, a strong demand, loyal writers and experiences that people love.
The gaps are timing and content, and we can start selling earlier and modernize some of the visuals that we're using as some of the identified opportunities.
And then in the next slide, um the opportunities are realistic and within reach, which includes some refreshed content this year, especially video, since we run out of that fairly quickly.
We do post a lot of short form content reels, um, and leaning more into the PR for group experiences to fill in that midweek gap.
Um the threats are mostly things out of our control, which is why we focus so heavily on our own channels and making the VNT a unique experience for not only Nevadans but people coming from out of town.
And then in the next slide, I go over a few opportunities that we identified just based on the past couple of years and recommendations.
Um this is just getting more mileage out of what we do.
That includes doing a professional content refresh with updated photos and videos to help with social, email, and PR.
And again, leaning into group and business rides to uh smooth out revenue during the week.
And for that, we can use earn PR, which we already pitch our um special event train rides, so we can pitch group rides as part of our strategy this year, since we haven't particularly done that in previous years.
And also please stop me if you have any questions as I as I go.
Um the next slide.
So the Polar Express obviously gets a lot of attention.
So the idea here is that instead of letting that end in December, we use it to remind people that there's more to ride for the rest of the year.
So including more general season messaging all throughout the Polar Express uh peak season.
Uh in the next slide, so we have played around with paid ads for some time now.
Last year was the first year that we fully were able to execute it more streamlined, meaning that we got the pixel to work on the website and we got a budget that worked.
So a recommendation that I have is since ads get more and more technical.
If there is budget to bring on an ads expert, and the board is willing to invest more as specialists would be smart.
So I manage the budget of around 400 per month during the general season.
So if there is a need and a desire to spend more, I could bring in a specialist that I work with on other clients, and they could execute more uh robust camp campaigns.
So that would be anything over a thousand dollars a month in ad spend during the general season.
Uh that would require me to bring a specialist on so we can discuss what that would look like if there is a desire for that.
And this is just a recommendation, and we can talk about it more in detail if it is of interest to the board.
In the next slide, so these are the themes that we come back to every year.
I just wanted to put them in the plan so that my team and I and any of our partners can refer to them.
Um again, feel free to look over them on your own time.
I can't even see the screen, it's so small.
But I can have my glasses.
Um but yeah, this is no matter the platform or the season, these are the key points that we always include in all of our messaging.
So in this one, I go over our strategy quarter by quarter.
So this quarter we are calling it our warm-up period.
So we're staying visible, we're telling stories, getting everything ready, even though right now there's no tickets on sale, we're still sending out e blasts during holidays, we're sending one out on President's Day.
Just to stay top of mind and uh keeping our socials active with history and just everything that people love to see.
In Q2, this is when ticket sales kick in.
So we push the general season and we start teasing Toast of the Canyon in the middle of summer, so it doesn't feel super last minute when it comes in September.
And then in Q3, so this is peak general season.
And the focus is filling those trains, keeping the momentum going, and then giving the Toast of the Canyon a stronger push, and subtle mentions of the Polar Express, so that it all ties together and people remember that they love the Polar Express and that this is still the same train, it's still the same operation, and keeping the focus on the general season.
And then in Q4, which is during Polar Express, what's new is that we'll use this attention to build interest for next year's general season.
And then back to what Leah was saying about the media night being more of a trade, I think that's a great idea because just based off of observations that I've made when the meeting nights do happen, although some of them do cover it, not everyone does.
So I don't know if everyone deserves the seat.
Yes.
Right.
If they do give us coverage and it's and it's uh a good partnership, then using that to our advantage for the general season.
So reaching out to those folks and saving those seats for the ones that really do show up and really do cover it.
And like you were saying earlier, it sells out anyways.
So being more strategic about uh RPR pitches.
So that is oh, lastly our tactics by channel.
So organic social media is where we tell the story.
Paid social media is where we boost everything that works really well.
And then this just goes into into detail, but in the next slide.
Email is our strongest suit since the list is now around 27,000 people.
Oh, that's amazing.
And PR helps us to reach new audiences without spending any additional money.
That's the great thing about this region is it's small, so you can pitch any station and they'll pick it up.
Um this year to change things up, we'll focus more on those group rides and uh mentioning the general season during Polar Express communications.
Cool.
Okay.
Yes.
Any questions?
Questions?
Do you have any suggestions for our timing yet?
So August seems to be when we have the lease ridership.
Any suggestions for us on how we can maybe help boost some of that?
We can shift more of the ad spend towards that month.
So beginning maybe like mid-July, then focusing on August.
Um, yeah, and actually we've got a whole day's worth of ideas to download to you.
So I'm gonna like I'm just gonna fly through some of the things we've talked about to send you in more detail, but just so you kind of understand the things that we that we think will affect, and so you can maybe look at how how to modify.
So one of them is uh Leah suggested everyone supported the idea of whether it's quarterly or regular meetings between you, her, Melissa, all of our marketing.
Basically all of the marketing teams.
So it's not like, oh, there's messaging, let's repost it, but it's like it's just a quick coordination so everyone knows what everyone else is doing.
I sent your list of requested uh creative to Melissa, ask her to add anything she may need.
So that way we have a comprehensive so that as we have ability, we have kind of a closing window to create some on the Carson City side.
But hopefully with that that can be one of the things that I think is really important is as we do, especially as we do put last minute pushes, as little friction to the buying action as possible.
So we're gonna be doing some work on the website ticketing side of things to try to make sure we're getting right to like one-click purchase or two-click purchase, or like as far into that process as possible.
Um in next year we're pushing for earlier general season ticket sales.
So we get our act together, get our schedule set in February, even January, so that instead of a March launch on general season tickets, we're giving more lead up.
Right now, people go to the website, they can't buy anything.
Right.
And so if we can get our act together, then that pushes earlier, and I think that may affect kind of how you time out the ramp up, right?
So just wanted to put that on your radar.
Um we talk about a lot of things for the August push because that was by far our slowest month.
And so things like theming uh like uh America's 250th, some sort of theme train in there, uh uh another toast toast of the canyon type of but like a beer train or something like that in the month of August, so then it's July, August, September, October.
We're doing either a wine train or a beer train at some point.
Um we uh decided to drop kids' prices on diesels way down and do some other adjusting, and so the idea is especially on Sundays, especially on diesels, we're pushing kind of the family fun day type of uh make it more affordable, and and we'll look at some ways to codify that into the actual ticket sales.
Um but we're trying to address our weaknesses as far as that goes.
Um and so anything else that I missed?
Sunday thing is still applicable for this year.
Yes, it wasn't uh I mean yes, it wasn't used that much, so I think we're trying to really get like the family pass concept.
Um we we are ramping to a to some extent the group stuff as well.
So we talked about maybe like a maybe one of those days in August we're reaching out to um assisted living homes, senior center here in town to try to do some sort of a senior train or so or you know, as another focus of a particular day or train uh or or more as they want to, but we're giving a group disco twenty twenty tickets or more, you're getting a 10% discount as well.
So I don't think I don't think we're planning on taking away the 10% on Sundays, but we're trying to augment and get more specific.
Um it was kind of a consolation prize, if you will, for when we were trying to do a family pass, couldn't quite get the functionality on it.
That was kind of the best the next best thing.
Right.
Okay, got it.
And for a group outings, do they only run on weekends still or for now?
Now people can do a charter train, which is buy out the whole thing, but we're not we actually uh there's a there's a thought of maybe engaging a like a part-time event planner-ish type person.
Um that would be budgeted.
We do the RFP and get that going late this year so that then they're ramping in next season.
And so late this year they could start on helping with the event trains that we have already and really getting familiar with those, and then they're on a growth trajectory for weddings, corporate charter train, that kind of stuff.
Um and and so that's out, and then also to put it on your radar, rail bikes are something that's in the works.
This is kind of a trial year.
It's so we're just we're testing in the spring.
We don't know if they're gonna prove out to be reliable enough to be able to launch full.
So this year is going to be kind of hit and miss on that, but as we get really specific on how they work, then that'll be a big push, and that's something that we can fill in midweeks for sure.
Um typically those are like morning rides and evening rides, not the heat of the day.
Okay.
And so you said this spring.
Yeah, so like March-ish, we're looking at uh not selling tickets, but more kind of test internal testing, um getting them out there.
Yeah, okay.
That would be so for testing for this year, so that they would be available to the public next year.
Yeah, I mean, there's an outside chance we we throw some limited offering together as the as the summer goes on, right?
If everything tests well and we feel like we've got a system in place, then maybe that's a service that we add later in the season, but we don't want to count on it for this year.
So those those are very flexible around what's going on with the train.
If if trains are running, they can go down the canyon, so they're not on the same tracks.
If trains are not running midweek, whatever, they can go up the tracks, or they can come down from Gold Hill or like lots of options.
Okay.
So new service offering.
A lot of questions.
People want it.
And we're just we're we're a mountain railroad, we're trying to do it right, there are challenges, right?
And so that's good news.
So is that sorry I to throw that all that at you, but those are a lot of kind of the just the changes in things that we're seeing coming that may affect kind of how you structure things and what you do.
So for now we're not messaging anything to the public.
So people ask, we don't.
No.
I mean Zoom.
I think we can teach as we start.
Yeah, I think as we start testing and stuff, maybe a little content tease, right?
But not a call to action.
So we'll get to it.
People are hungry for it.
Yeah, they want it.
But we want to make sure that we like we've got it right.
Yeah.
Um, so that when we go, we can go full board, we've got everything dialed and ready to go on that.
So when you do start testing, will you just let me know so maybe I can come and grab some content and do some teasers and if all goes well to chair it.
Yeah.
We might even let you ride one.
Yeah.
I'm just kidding.
Wow.
But you have to peddle because you're younger.
You'll be paired with an old person like I'm riding in the back.
They're really excited.
They'll all be f all be four seaters.
They'll have power assists that uh they're rail gliders.
Yeah.
I never got to do the ones before, so that's so funny.
I heard I always have videos.
These approach 63 miles an hour as well.
So this is going to be a good thing.
You can go back to the future and then if you round 13 up to 63.
But it's a as we were talking, it's a very different way to experience the railway.
You're you're down, it's it's like, you know, you're down close, you can stop.
Yeah, potentially stop and look in the middle of a tunnel.
I mean, like it's a very different, and we're talking about stargazing stuff, dark skies, like I mean that is cool.
Yeah, there's some very cool stuff that could happen.
So we don't want to rush it.
We want it to be really solid once we go because there's millions of dollars on a lot of them.
Yes.
So why did they stop in the first place?
Uh unreliable vendor.
Yeah.
They they had a they have kind of a hard go of it because we had a lot of wildfires that year, so the smoke was in and out and that, which may have had nothing to do with their reliability.
They may have just not been reliable people.
But uh they kind of just left us holding the bag and to go paper off too.
Yeah, yeah.
Was this when the battle acts and tracks thing happened?
It was around the same time that that as a whole setup.
That was a start and stop thing where we got down the road and then they pulled it.
So we were looking for other things to do.
Coming out of COVID, we were kind of looking, we've we've got space, we've got outdoor, how do we use that?
Yeah.
So we did look at other vendors to potentially bring in.
We didn't find a good fit.
Tom says, I'll take a crack at designing something that would work here.
With safety being parent and Tom's guy.
So good for us.
Yes.
Cool.
What do we think?
Anything else specific for Regina?
May I ask one question when when you were talking earlier, Leah about the animal season.
I'm just thinking when we are working on collaborating, you know, we have standing weekly or every other week or whatever with the local stations or that team that goes out of the city.
Oh, Carson does TV.
Yeah, like Eric and those guys.
So maybe it's worth and we can bring a guest.
So maybe it's worth it.
Yeah, I was a guest for about the train train.
For train train.
Yeah.
So maybe that's something we need to think about within the next you know, few weeks, especially the like as we lead into we know we're going to launch the tickets on the website or something like that.
Might not be a bad idea.
I'm going to talk to Eric about that and just say, hey, Regina wants to come up.
Or whoever.
I don't care.
Yeah, I sorry, I mean, I don't mean to point figures at people, but just for something.
Anyone on the interface for a radio involved at all, anybody.
Yeah, yeah, yeah.
Yeah.
I mean, whatever we can do.
I don't know if I didn't think of this earlier, but whatever we can do to help, and then that segment from a visit Carson City perspective, we would just dedicate it to VT relic.
And we can also collaborate more on event when the train is running on event weekends, we always have tons of um coverage for camels.
And Todd does try to say, hey, the train comes and whatever, but we can also have somebody from the actual train situation be a part of those.
Because we all we're all we all fail and succeed together.
So yeah, I think that more upfront in your face stuff is is definitely necessary.
Um I would like to read this a little bit more, but I do have some questions about that ad um specialist, whatever.
Yeah, that seems interesting to me, and I'd like to have some more info on that.
But I don't know that it's necessary right the second.
Right.
Until we figure out a bunch more firm game plan.
But then yes, I think that that could be a big deal.
So the question.
I know I'm gonna need new uh art for the ticket site for Mother's Day and Father's Day.
So who will do that for me?
Because I'm gonna need to for the ticket.
Right, but I'm gonna need it so that I'm gonna have to start setting up Bear Harbor soon.
And since that's our very first event, Mother's Day.
I need new.
I need new artwork for the ticket site.
We're in that non-profit.
By mid-May.
By mid-March.
By I would say.
Once we set the schedule, I'll need it, I'd say by mid-April.
I used all the old stuff.
I've used all old stuff that we used before.
But we never did.
But what are we?
How are we doing that?
Like, are we using your person?
I have a creative agency.
I'm sure you do.
I have to pay.
So that's where it becomes an issue for me because I have to use internal resources.
I mean, I can we can commute talk some way about doing it through VCTC channels and then just building the commission or whatever.
But any access to the contract?
I don't know.
That's I don't know what the rate is on that.
I know that Antos and I know Anto's and Argentum have both worked for VAT, so they have the knowledge.
But we'd need to put that out to bid because you're not going to get that as a professional services eventually.
I mean that's something like that.
I've been doing it with with staff.
Yeah.
Because I can control that without getting it.
There you go.
There's your answer.
Dave will do it.
Well, I don't mind.
I have a work, you know, I got a balanced workload and everything.
So if I know exactly candy what you it isn't much.
I mean, I just need it when you when you go to Hick Fair Harbor to buy the tickets, it comes up stuff that they did for Melissa for the billboards?
And it was just scaled for the website.
I don't know.
But is that is that right?
Is that what happened?
So okay, so then I think that's pretty anything from your office.
Yeah, so that would be manageable.
Yeah, it wasn't no big deal.
I just need a picture with a logo and a benefit.
So I'll I'll talk to Lydia about that.
So let's let's just yeah, I I can do it for this year.
But to give you a broader, that's that's Regina's wish list.
Yeah, can you send me a copy of that?
No, if I can have this, I'll make copies with it to you.
And then I sent this to Melissa.
She's supposed to add anything that's missing that she needs.
So I'm hoping we can have a repository and then do you want it as a word document so she can edit?
Yeah, yeah, can you pop that together?
You've got a lot of stuff about the interior exterior shots.
So what I'm thinking is It doesn't all have to happen right away, right?
But maybe a prioritization, a early season spectrum.
That'd be amazing.
Yeah.
Is there an option to do like uh a photo slash content day where you get as much as humanly possible?
You hire the people you get that's what we do.
Like we know we're so Zach has done all of this, right?
So Zach's been on multiple times.
I just need to understand.
Does this need to be curated, cut, or is it raw and then you're gonna manipulate and make it work?
It would just need to be curated.
So he would have to spec it to size for you know Instagram versus Facebook.
You you need him to create, or would you make it into what you can make it into our sizes?
Just the raw photos would be.
So I I if I could make a suggestion, Chair.
What if you and Zach get together, we get you access to that uh photo shelter thing, and you can see everything that we've shot, which basically covers well, covers all of this to be honest with you, and then you take what you need.
That's the photo piece.
You might have to come to office to see the video because I don't understand how that all works or doesn't work with photoshelter, but yeah, we've got terabits of footage, right?
And a lot of stuff from the train.
So that might be an easy place to start.
Yeah, that works.
So then I'm seeing three steps.
Yes.
Right?
So let's get that plus Malaysia.
Prioritize plus Malaysia, and we kind of know that we'll feed over whatever and we can step step two, take a look at what we've already got, step three, then we know what we might need to create that's there's something that's because then we can give you everything Carson City.
The only thing that we can't give you, of course, is Virginia City.
But Leah slash Argentum probably could give access to their photo library, or however that works.
No, she says no.
So we'll come up and shoot him.
We'll send it by carrier pajama.
Oh, it's 42 bucks again.
Yeah, 42.
I actually think we have a lot of stuff.
Cool.
Let's see if we can shortcut that.
The only thing I can think of that would be a detriment to that list from Virginia City is that a lot of it's going to be shoreline.
I can look and see if we have.
But could we use the potential things that you wouldn't know?
But could you need street shop, restaurants, attractions, general vibe, people walking up in Virginia City of that?
So you could share that.
I can share that also.
I have 42 of those.
She's tight with the content.
Yeah.
So okay, so you so you and Melissa first step, you're going to work together, get one document, share that with the three of us, and then we'll just get you a Zach and Lydia and Okay.
So we can help with the train, we'll do the city, Leah and team will help with Virginia City.
So I actually think we can probably cover this.
And then I don't see how that's going to be too big of an issue on Mother's Day.
Yeah, actually, I need it way before mid-April.
I don't know if you're thinking I need it.
You need it like before February.
Yes, I know.
Which is 42 hours.
Tomorrow.
Okay, so I should like soon.
Real quick then, can we could you and Melissa get something possibly by Wednesday with a full list?
Yes.
And then we're gonna have to prioritize what you need for Mother's Day.
Yeah.
ASAP.
Yeah.
Yes.
And I will get the people that know all this involved because I know we did something.
Do you have a box?
Do you have a or where do what do you work out of?
Drive, Google Drive.
Oh, we can do box.
Because we have a Google Drive too, so I can always I can just create one, put it all in there and share it with you.
Perfect.
I hate Google Drive, so we'll have to work in the drive.
I have a box account, so I can go in and look at it.
Okay, so I'll I'll see which one we have on most of the stuff on.
It'll be one of those two.
And then I'll just send you the link.
Okay.
Alright, guys.
Okay.
We solved the book.
Thank you so much.
Yeah, kind of a crazy day.
Let's move on to item number six, which is Commissioner comments or announcements and requests for information.
Anyone got anything specific?
I have to go to work right now.
I know it's such a bummer.
You have to do your real job.
I have to go do my real job.
Yeah.
All right.
I have my announcement.
I have something.
I have just something to announce, and it's just to kind of put it out there as we're thinking about going into budget time and that.
Just to share the progress that I've made on interest-bearing accounts.
And basically, the um the suggestion was we could do something ourselves, but they believe that it would make sense to use one of the advisors that the county has, financial advisors that they have because it the return the extra return by managing it would more than pay for their fee.
Their fee is typically like 0.3%, something like that.
They think that we're probably at least half to 0.7 to 1% higher if they're actively managing our stuff and meeting our goals around liquidity and those kind of things.
Um the long and the short, so we have several on staff.
Uh Wells Fargo is not great from a financial manager perspective.
Uh but Moreton uh they thought would be good, and they're happy to set up open an account for the VNT.
All they would need is like W9 names, titles, and email addresses of signers on the account, driver's licenses, whatever.
They'll put the documents together.
So on the county side for the account, Jennifer, Jim, maybe Dory, and then whoever from the commission, um, and then we just need to decide how much we feel comfortable.
We need to look at minimum balances, how much we feel comfortable putting in there.
But you know, typically we're looking around around four per 4%-ish.
Um and you know, we I mean, we're at the point now where I don't I don't think our balances drop below a million two, somewhere in that range.
So if we can give them guidelines around liquidity so we have access to it, then it doesn't matter.
We can put we can go pretty close to the line, and the other kind of um the other safeguard for liquidity is that typically we don't get the 250,000 from Story County until the end of the year, but they can pull the trigger on that any time.
So, in other words, we can get a cash infusion if we need it in pretty short order.
And so that argues for putting a bigger chunk of our money and interest bearing accounts.
I don't think it was possible for them to put us on a sweep account where they sweep it in at night and sweep it back out in the morning because we're not the county.
So anyway, regardless, I mean if we can get anywhere close to a million dollars in, 35, 40,000 extra dollars a year.
Yeah.
There's you know, there's extra.
Yeah, yeah.
Yes, pays for our retreat to the Bahamas every uh other month.
Right.
No, but I think at least Tahoe.
Yeah.
Anyway, it allows I mean, that'll that allows us to look at augmenting advertising budgets, these kind of things.
Uh to talk about event planner type things.
I mean those are all things that uh absolutely are there.
So no deliberating on that, just an announcement.
All right, uh move on to item number seven, which is final public comment.
Public is invited at this time to comment on any matter that is not specifically included in the agenda as an action item.
No actions may be taken on the matter raised under this agenda.
Any public comment?
Hearing none, thank you everybody.
I know it's a marathon.
Felt like it was productive, we got a lot done.
Uh we created a lot more work for ourselves.
So successful meetings.
Um anyway, thank you everybody.
Good job.
Yeah.
All right, with that we are adjourned.
5 07.
It's Friday.
Trains ran a little late.
Dang it.
Special Workshop Meeting of the Nevada Commission for the Reconstruction of the VNT Railway - February 25, 2026
The Nevada Commission for the Reconstruction of the VNT Railway held a special workshop meeting on February 25, 2026, from 9:06 a.m. to 5:07 p.m. The meeting focused on strategic planning, growth opportunities, pricing, marketing, depot upgrades, track maintenance, slope mitigation, ticketing systems, general train operations, rail bikes, and a debrief of the Polar Express season. Key decisions were made on pricing adjustments, strategic plan priorities, and next steps for several projects.
Strategic Plan Review
- The commission reviewed the existing strategic plan, identifying items that were completed or no longer relevant. Several tactics were removed or refined to focus on 2026 priorities.
- Agreed to drop tactics that were marked as complete or no longer needed (e.g., #3 food services, #5 common portal, #10 safety protocols, #11 security, #12 provider agreements).
- For tactic #1 (pursue additional theme trains), the commission decided to target two additional theme trains in 2026, including a 250th anniversary train.
- Tactic #4 (souvenirs and merchandise) was narrowed to creating a few branded items (postcards, magnets) to be sold on-site, with no online sales at this time.
- Tactic #5 (common portal) was deemed complete; the commission added a new initiative to provide physical collateral (brochures, schedules) at the depot.
- Tactic #6 (packages with local attractions) will be refined for existing events (e.g., Twain train, camel races) rather than developing new packages in 2026.
- Tactic #7 (lodging properties) was refined to create one lodging package in 2026 to serve as a model.
- Tactic #8 (tour operators) will be developed in conjunction with the lodging package.
- Tactic #9 was changed from "strengthen maintenance agreement" to "implement improvement projects" (e.g., culverts, slope stabilization, rip track).
- Tactic #13 (uniform after-event reporting) was reopened for 2026 to implement a survey for riders.
- Tactic #14 (partnerships with cultural assets) was pushed to 2027.
- Tactic #15 (volunteer training) and #16 (commercial sponsorships) were deferred to future years.
- Tactic #17 (locals discount) remains a focus for 2026.
- New tactic: depot improvements (e.g., ADA access, electrical upgrades, structural repairs) were added.
Growth Opportunities & Pricing
- One-way trips: The commission agreed to limit one-way ticket sales to 20 per train to preserve capacity for full-price round trips, with exceptions for large group purchases.
- Streamlining sales: Discussed improving the website ticketing process to reduce clicks, organizing by date first, and ensuring marketing links lead directly to purchase pages.
- Dynamic pricing: Considered, but no immediate action; will be revisited as part of the broader pricing strategy.
- Pricing decisions:
- Diesel adult tickets: reduced from $45 to $50? Actually, transcript says $50 for adults, $25 for kids (half off). Original diesel adult was $40? Wait, transcript: "50 for adults, 25 for kids" for diesel. Also mentioned $45 for seniors/veterans? Actually, they said $45 for seniors and veterans? Let's check: "Seniors and veterans give them another five dollars off." So diesel adult $50, seniors/vets $45? But they also said "$50 for adults, $25 for kids" and "$45 for seniors and veterans?" It's a bit unclear. They also said "$45 for seniors and veterans give them another five dollars off" meaning $45? Actually, from transcript: "$50 for adults, $25 for kids. ... Seniors and veterans give them another five dollars off." So seniors/vets would be $45. But then they later said "$45 for seniors and veterans"? I'll use $50 adult, $25 child, $45 senior/veteran for diesel.
- Steam adult tickets: left at $60 (no change), but considered raising to $65 but decided against. Child steam: $40 (unchanged).
- Special event trains (Mother's Day, Father's Day, Toast of the Canyon): raised to $75 each.
- One-way tickets: left at $40 for now, but with limited availability (20 per train).
- Family packages: The commission discussed creating a "family special train" on diesel days with significantly reduced child pricing to attract families. They also mentioned a 10% discount for groups of 20 or more.
- Marketing coordination: Leah proposed quarterly meetings of all marketing teams (VNT, Visit Carson City, Virginia City, and KPS3) to align messaging and promotions. The commission agreed to implement this.
Depot Upgrades
- Prioritized projects for the Eastgate Depot:
- ADA access improvements (paving path to avoid stairs for wheelchair users).
- Electrical upgrades (additional circuits, hardwired data connections).
- Structural assessment of the small green building (rodent damage, foundation issues).
- Signage improvements (larger, more visible signs on the access road).
- Mural on the west-facing wall (to be funded by Visit Carson City's public art program, no cost to commission).
- Sound system upgrades for the loading area to improve announcements.
Track Maintenance & Engineering
- Chris reported on maintenance: replaced ties, addressed flooding damage, and planned to fix crossings at American Flat. Signal inspection findings were addressed; parts ordered for lightning arrester. Bridge inspection from 2023 noted minor issues (paint, lights) that need coordination with NDOT.
- Wood Rogers presented on slope mitigation at the landslide site. The analysis suggests a translational landslide, not deep-seated. Proposed solution: regrading and drainage improvements, with minimal cost. The commission approved moving forward with test pits and geophysical survey, with results expected by summer 2026.
- Overman pit settlement: Wood Rogers will review historical data and consider using satellite radar (InSAR) to monitor movement. The commission expressed interest in developing a plan.
Ticketing Solutions
- Innovative Ticketing Solutions (ITS) presented their platform, which integrates sales, redemption, affiliate marketing, and analytics. They demonstrated the ability to create branded selling instances quickly and track breakage. The commission was interested in exploring this for potential future partnerships, especially for cultural passes and group sales.
General Train Operations
- The 2025 season saw 8 diesel days and 38 steam days, with overall revenue flat compared to 2024. Diesel occupancy was 31%, steam 68%.
- August was the slowest month; the commission discussed targeting seniors and families with special pricing and packaging.
- The schedule for 2026 will be similar to 2025, with an additional wine train in August, a 250th anniversary theme train, and a possible beer train. The goal is to sell tickets earlier (starting in January/February) by finalizing the schedule sooner.
- The Twain train in October was problematic; the commission agreed to restructure it as a Saturday evening toast train (canyon run) rather than a full-day event, to be coordinated with the Mark Twain Days event.
Rail Bikes
- Tom has built 12 rail bikes with motor assist and dual braking systems. Testing will begin in March 2026. If successful, limited public rides may be offered later in the season. The commission discussed pricing, safety, and storage. Marketing will be coordinated with the DMOs once the product is ready.
Polar Express Debrief
- The 2025 Polar Express season ran 26 days (Nov 12 – Dec 23) with sold-out trains. Revenue from photography was ~$14,000.
- Issues: ticketing confusion (three VIP tiers), cookie quality (underbaked, gluten-free shortage), hot chocolate temperature, and media night attendance. The commission decided to streamline ticket categories (classic coach, deluxe coach, table car, VIP car with sitting room and family lounge), switch to smaller cookies for all, and improve media night by focusing on trade partnerships and limiting free tickets to those who provide coverage.
- The North Pole facades need refurbishment; the contract with Rail Events includes $10,000 per year for enhancements. The commission will meet with Rail Events to discuss using the allocation for more durable, magical elements.
Spending Authority
- The commission discussed establishing spending authority for Sherry (the executive director) and the chair to handle routine expenses without prior approval. Lucas will research legal constraints and bring a policy to a future meeting.
Financial Update
- Treasurer Cruz reported progress on interest-bearing accounts. Using the county's financial advisors could yield returns of 4% or more, generating an additional $35,000–$40,000 annually on a $1 million balance. The commission will consider opening an account with Moreton Financial.
Key Outcomes
- Strategic Plan: Updated for 2026, with specific priorities and year designations. Removed completed items, refined several tactics, and added depot improvements.
- Pricing: Approved new prices for diesel ($50 adult, $25 child, $45 senior/veteran), steam ($60 adult, $40 child), special events ($75), and one-way tickets (limited to 20 per train at $40).
- Depot Upgrades: Prioritized ADA, electrical, structural, signage, and mural projects. Directed staff to obtain quotes and begin work where possible.
- Slope Mitigation: Approved moving forward with test pits and geophysical survey by Wood Rogers, with results expected by summer 2026.
- Marketing: Established quarterly coordination meetings for all marketing teams. Directed immediate creation of a consolidated creative needs list and prioritized Mother's Day ticket artwork.
- Rail Bikes: Tom will conduct testing in March; if successful, limited public rides may be offered in 2026 with a marketing plan to follow.
- Polar Express: Streamlined ticket categories, switched to smaller cookies, and revised media night strategy. Will meet with Rail Events to discuss North Pole refurbishment.
- Spending Authority: Research to be conducted; policy to be presented at a future meeting.
- Next Meeting: The regular commission meeting will be held in February 2026 (date not specified) to approve the final schedule and ticket sales launch.
Meeting Transcript
All right. Welcome everybody to this uh special workshop meeting of the Nevada Commission for the Reconstruction of the VNT Railway. Uh we'll call this meeting to order. It is 9 06 a.m. We run a tight shipwreck. He said shipwreck, not train wreck. I know. Do you have any more agenda? Yes. Oh, I couldn't. Sorry. And with that, we will move on to our roll call and determination of Corbriana. You want to take us through that roll call? Chair Mitchell. I'm here. Vice Chair Peterson. Present. Treasurer Cruz. Here. Secretary. Thank you kindly. That if you'd uh like to join me, we'll do the Pledge of Allegiance. I pledge allegiance to the flag of the United States of America. And to the Republic for which it stands. One nation under God, indivisible, with liberty and justice for all. Thank you very much. We're moving on to item number four, which is public comment. The public is invited at this time to comment on and discuss any topic that is relevant to or within the authority of this body. Do we have any public comment? Hearing none, we'll move on to item number five, which is our agenda items. A B, C D D F G H I J K M K. So Sherry has provided us with a um the most the most up-to-date schedule. Um and I think we'll we will mostly stick to it. We'll um certainly make adjustments if we need to just based on people's availability and how we go from there. But um the first thing on the agenda is a strategic plan to take a look at that, and then uh we'll move on from there. And so uh let's go ahead and open up that conversation. Um I have some thoughts about the strategic plan. I believe there's a c there are copies in the back and uh uh if if you'd like to take a look at it. We um I think we can tune it up a little bit. We have a few things on there that are uh legacy left over from past years that we marked as completed, and so I would propose that maybe we look at dropping those off if they're no longer relevant. I think there are some other items that may be relevant, but we may need to update them and refine them. And then uh and then one of the other things that I'm looking at is uh if we want to look at getting more specific on the year of implementation on some of the ones that are marked as in progress or ongoing or have discussed, um they're marked down as m for multiple years. And I feel like that makes it easy to pass it off or kick it down the road to in a later year, and so maybe if we can do a little bit of work on prioritizing and saying what do we want to take on in the coming year and what do we want to push off to future years? I think that would be um that would be helpful. So if it's all right, what I thought to do was to go through um point by point and and not discuss first, but just see if there's if it's something we can either get rid of or if it's something we want to discuss further, and we'll just note those and kind of see if we can clean up the whole list and narrow down what to talk about, and then we'll go back and talk about the ones that we have something to talk about on. Um so number one, the tactic is pursue additional theme trains. Uh actually, sorry. A bunch of these um, a bunch of these, there are a couple different ways we could approach them. A lot of them are very aspirational, it's kind of things to develop and grow in the future. Um Sherry has a I think a willingness and capacity to maybe do some of them.
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