OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

Clearwater Downtown Development Board Meeting - January 12, 2026

Clearwater Municipal MeetingsMonday, January 12, 2026
BodyClearwater, Florida
SessionClearwater Municipal Meetings
DateMonday, January 12, 2026
StatusFILED
Video Record

STREAMING COPY IN PREPARATION — RECORDING AVAILABLE FROM THE ORIGINAL SOURCE

Transcript — Verbatim
0:00

This time we'll call an order the January 12th, 2026 meeting of the City of Clearwater Downtown Development Board.

0:06

This time we're moved to item two on the agenda approval of the minutes.

0:10

Is there a motion to approve the minutes of December 1?

0:13

So moved.

0:13

So I got all those in favor.

0:16

Opposed.

0:17

Yes.

0:18

We moved item 3.1 on the end.

0:22

EDB first Friday lunchtime market for October December.

0:26

Report and approve extending the market for an additional two months.

0:31

Good afternoon, Vicky Shire, CRA manager.

0:34

This item is to provide a report out on the first Friday lunchtime market for October through December 2025.

0:40

And request approval to extend the program for an additional two months for March and April.

0:45

This market is part of the Cleveland Street Activation Initiative.

0:48

Since the market has launched, it successfully boosted lunchtime foot traffic, supported local vendors and restaurants, and added vibrancy to downtown.

0:57

From October through December, estimated attendance grew from 150 to over 350 people.

1:03

Vendor participation increased, and marketing efforts, including social media and local media coverage, drove strong community engagement.

1:12

Special programming such as live music, Santa, and partner organizations further enhance the experience.

1:19

Total expenses for the three months were $3,519.62, covering marketing, city fees, and entertainment costs.

1:29

Extending the market through the next two months will build on this momentum and allow staff to evaluate a long-term sustainability.

1:37

The market supports the city strategic plan, the DDB's vision, and the Cleveland Street activation strategy.

1:44

Staff recommends approval to extend the first Friday lunchtime market for additional two months, and I'd be happy to answer any questions at this time.

1:56

Looking over your marketing budget, I was wondering if you had an opportunity to sort of um do some tweaking based on return on investment.

2:06

For example, when you do the marketing for the top of the world, right?

2:09

It's three different products, and there's 21,000 residents there.

2:14

So that's pretty good.

2:16

And you have, and that's a third of your marketing budget.

2:19

But you have then the beacon, which is uh nine products for less for 592, and that's a readership of 54,000.

2:27

So I guess my question is are you looking at this to retweak it so that um we can get more attendance?

2:35

Yes, we actually have noticed some of the different platforms and websites for markets and stuff that we're um starting to approach to get on them for paid advertisement.

2:42

Um I can't off my head remember the names of them, but our staff are looking into the different like Tampa Markets, St.

2:48

Pete Markets, Clear, because you can go in all those different markets to be on those calendars and continue to help promote.

2:53

So, yes, ma'am.

2:55

Were you able to track um the people who attended where they got um the information that that is that the market existed?

3:04

Were you able to track the source?

3:06

I guess we did our best.

3:07

Staff wasn't intentional to intentional, and we did ask.

3:09

For example, Water's Edge, a lot of those people from Water's Edge, um, some of them from the Oaks, and then a lot of them were from out of town.

3:16

Um, and when I say out of town, they were out of town, and they heard about it.

3:21

So we do ask, I have to give props though.

3:24

Uh Water's Edge said that the City of Clearwater does a great job setting out information to them so they know what's going on.

3:29

So a lot of them are from Water's Edge, the Oaks, some are from um on Top of the World, and then County and City staff.

3:38

Did you get any um anyone that I guess I want to zero in on how they heard about the event so that you can properly allocate uh the funds?

3:47

So, for example, did they hear it from the beacon?

3:49

Did they hear it from the newsletter for um top of the world or uh social media?

3:54

That that kind of tracking, not where they're from.

3:56

I apologize.

3:57

So social media was a big part of it, to be honest with you, and then the Clearwater newsletters.

4:01

Those are the two common simulators that we got from most people when they came and we asked.

4:04

Okay.

4:06

Okay.

4:07

Other questions.

4:11

Thank you.

4:11

So what kind of feedback are you getting from the existing brick and mortar businesses?

4:15

Um, good feedback.

4:16

Some of them say they wish we'd do it at night, but everybody is loving it.

4:19

They love the live music, they love Santa, they love all the vendors because it's bringing people down that are saying I didn't know there was restaurants down here, and that they're coming back.

4:27

Um, so Oliven Time or excuse me, District Bistro, Clear Sky, Tequila's, Chiang Mai, they've been um very happy with it.

4:34

Downtown Pizza would like us to do some Friday markets, but that's what SBC is doing.

4:38

So this was geared to bring foot traffic during lunchtime because that's where some of their numbers are low as well, too.

4:44

As a merchant, their traffic during lunchtime is not as where where they'd like it to be.

4:49

So we're trying to, like I said, I'm piggybacking what kind of golf court does because they have it's similar, they have more restaurants, not retail.

4:55

So hopefully we'll be just as successful as they are.

5:00

Yeah, you we're in that challenging window where these things to be successful, it takes sustainability and longevity, and that's what grows and where it starts to spread and marketing starts to get traction.

5:11

Uh I hope we can get through that window, and this can continue to be successful.

5:15

I think if we pulled the plug too early on it, we would never really give it enough time to truly get legs and breathe.

5:21

So uh I thank you and your staff for all the work you've done.

5:27

Sir, thank you.

5:28

Hi, Vicky.

5:29

Happy to hear.

5:29

Hi, um, you know, I I'll stand with uh Vice Mayor Tosheda on this too, um, making sure that we're targeting where we're spending that money.

5:38

Um, when looking over the proposal, you know, um, in social media ads to begin with.

5:43

I know that younger generations are more so on those technology devices versus uh uh print, right?

5:51

So maybe try and push that aspect of it.

5:54

Plus, you'll definitely get uh better metrics of who's clicking, who's engaging, pure data to be able to follow as well.

6:01

So thank you very much.

6:02

Look forward to this.

6:06

Anyone else?

6:07

Well, the uh the others asked kind of questions I had, but it was just uh kind of going more on the feedback what Council Member Neil asked.

6:16

I mean, has there been any constructive criticism or folks that you told us about downtown pizza?

6:21

But I mean not somebody else and well, you know, why don't you do this differently?

6:26

No, they're just excited about it.

6:28

Uh they think they wish we'd do it every Friday.

6:31

We don't have the capacity for that, but they're excited because of all the excitement down there during this time.

6:35

You have people walking the streets, you have somebody eating lunch, and the vendors are doing really well too, so it's just bringing more notoriety to uh to our downtown because it is so vibrant, and it is beautiful.

6:45

So I think that's that's where I hear a lot from even the vendors that are coming down and being a part of it.

6:50

They're like, it's beautiful down here.

6:51

So it's just nice getting the word out that clearwater is downtown, is vibrant, it's happening.

6:55

It's it's where to be.

6:58

The only other thing I would share is if there's somewhere to put a really big inflatable yellow duck right in the middle of Cleveland's.

7:06

I'm finding out that that would really draw people.

7:08

I'm I'm working on the Highlander cow.

7:10

I can't, I mean, how do you how do you compete with a big duck?

7:13

So I'm like, okay, let me see if I can get a highlander cow at the next market.

7:17

Some ducks, some rabbits.

7:18

I don't know, I'm trying.

7:20

Okay.

7:21

But thank you guys very much.

7:23

Yeah.

7:24

All right.

7:24

With that, uh, is anyone here from the public desire to speak to gym item 3.1.

7:29

If there's none, then is there a motion?

7:32

Move to approve agenda item 3.1.

7:34

Second.

7:35

All those in favor?

7:36

Aye.

7:36

Aye.

7:37

Opposed.

7:38

Nanus.

7:39

Thank you.

7:39

Move to item 4.1.

7:48

Good afternoon.

7:49

Hey, Susanito, CR executive director for the record.

7:52

It's easy.

7:53

Bring this up.

8:02

I've already figured it out, but she thinks I have it.

8:08

So again, hey, Susanino, for the record.

8:10

This is going to be my director's report for December 2025.

8:14

Uh, today we'll give you an update on the downtown, what's been going on, kind of activities we've been working on.

8:20

That I also cover some of the events that have taken place, some of our marketing efforts and grant programs that we have in place.

8:28

So some of these items may require if you have certain questions from other staff members to come up here.

8:32

So I've already kind of briefed them all.

8:34

So if you have a question, I can't answer, they come up and answer if possible.

8:41

So this one, I really do want to thank Miss Amber Bryce with the Arts and Culture Division.

8:47

You know, DDB did sponsor the big, the giant largest rubber duck, but she's the one that did a lot of the groundwork.

8:54

She was boots on the ground just trying to get it done, working with the artist to you know, make sure that she put the art in the windows for some of the businesses.

9:02

And I think it's been a total success so far.

9:04

There's been certain times, whatever it was deflated because of weather, but we did get that message out every single time things like that happen, and we get feedback from the community.

9:13

We kind of come back, sit down together as staff and figure out how we can spread that communications plan you know to be more robust and get to certain people that might not have heard of our social media or whatever it may be.

9:25

So the largest rubber duck will be there from January the 10th to January the 26th, located on Cushman Park.

9:32

This is for the public just watching the meeting right now.

9:34

This is sponsored again by the Downtown Development Board.

9:41

The next item is the fresh start market.

9:46

So this is a six-night evening market running from January to the 9th through February the 7th.

9:52

It takes place on the 400 block of Cleveland Street from 6 to 6 p.m.

9:57

and 9 p.m.

10:00

Each night has a different theme, including Latin Night, Caribbean Night, and Salsa on Cleveland Street.

10:05

The event includes music, local vendors, food, and activities for families.

10:11

This series is presented with St.

10:12

Pete College and the Saturday shops and sponsored by the DDB.

10:17

Again, this is part of the overall larger initiative, the Cleveland Street Activation Activation Initiative.

10:29

We're also continuing the SASA salsa in Bacheta at the district.

10:35

Councilwoman Tesher can correct me if I didn't say that correctly.

10:38

But China.

10:41

There we go.

10:42

What she said.

10:44

These events happen on the last Saturday of each month from January through May.

10:48

They take place on the 500 block of Cleveland Street.

10:51

This is currently again activating activation focus on music, dancing, and nightlife.

10:57

It helps keep the downtown active during the evenings to support surrounding businesses.

11:06

Then another one is the new effort is the Saturday Night Live Music Pilot.

11:13

This comes from Downtown Pizza Bar and Grill, so it was sponsored by the DDB plus that particular business owner who put in the application for the event.

11:22

It takes place from January 10th, the 17th, the 24th, and January the 31st.

11:28

It activates the 400 block of Cleveland Street.

11:31

Local restaurants are working together along with Mr.

11:34

Dan Mahoney to host live music and shared marketing.

11:42

I'm going to skip this slide for last, so I'm going to pass it for now if it's okay.

11:49

So this one is more of an advertisement for the grants that we have in place for anyone that's watching this meeting.

11:55

If you're in the downtown, you know, we do have several grants in place that are given by the DDB, not the CRA.

12:03

One is a D2B outdoor cafe grant, it's up to $8,000 for reimbursement for approved approved outdoor furniture, which includes tables, chairs, and umbrellas.

12:13

We also have the BDB special event grant where we sponsor some of those grants, those special events.

12:20

Then we also have the DDB micro pop-up grant, which is a maximum of $5,000 for eligible events on the 400 and 500 block of Cleveland Street.

12:29

Again, that's part of the overall larger initiative for the Cleveland Street Activation and Mobile Vendor Initiative.

12:37

Then this particular slide here, I do want to kind of state some of the past successes that we'd have recently.

12:46

You know, this we had the Jingobell Family Fund Fest that took place on December the 20th.

12:52

It was well attended and created a positive festive experience for the downtown.

12:57

Events like this, they show how partnerships and activation bring people together and support our local economy.

13:04

That was brought to you by Saucy Queen and helped sponsored by the DDB.

13:08

So now I'm going to go back to the other slide.

13:13

So this is an item that came up in a few past DDB meetings.

13:17

So staff was directed to pursue the services of a marketing and public relations firm.

13:23

So staff quickly put together a team of internal stakeholders, which included ACM Battle and his team, also public communications with Joel Economic Development, and a few other from other departments, obviously CRA.

13:35

I think Parks and Records was there as well.

13:37

So we did go through a procurement process, even though the DDB isn't the city of Clearwater, it is a separate entity.

13:45

We still decided to follow a very similar process that was recommended by our procurement division.

13:50

So we did conduct outreach to 25 qualified marketing and PR firms.

13:57

We received four quotes back that we reviewed.

14:00

Then a team again got together and you know performed the evaluation.

14:04

Then ultimately by December the 31st, we submitted our evaluation of those proposals to city administration for them to take a look at it.

14:14

And ultimately, we're proposing to move forward with RBOA.

14:19

So right now, which is a marketing and public relations firm that does work all over the state of Florida for instance.

14:26

They do it for the Fort Myers CRA.

14:29

They do it for other cities.

14:30

They also do it for the Florida Redevelopment Association and other clients that they have in place.

14:34

But I do have here in the audience Miss Katie Melordis, she's the director of digital marketing for RBOA.

14:42

We're gonna also have Mr.

14:43

Michael Wynne.

14:44

He's the president and CEO of RBOA.

14:47

In addition, uh ACM Battle, myself and other staff members met with them this morning, so we can discuss the deliverables that they proposed in their proposal to make sure we were aligned as far as what we want and what they put on paper, and just to kind of have that verbal discussion.

15:03

So Mr.

15:04

Battle, if you if you want to, you can say some words as well once I conclude this.

15:09

But I did want to mention a few of the deliverables that they have in place.

15:13

And also want to thank Brian here, man, because he did a lot of the grunt work.

15:17

He was right there just researching deeply along with Ms.

15:21

Tasha, economic development staff and the rest of the team and Joel's team.

15:24

But some of the deliverables that they're going to perform is a brand toolkit, but not just give us that toolkit.

15:31

They're also going to be right there at the table helping us create that brand, even probably creating it for us if we need to.

15:46

Better unify as a message of who the downtown is.

15:51

They'll help us with corridor campaigns with event promotion strategies with KPIs as far as what we're doing with a lot of the other items that were brought up here earlier as far as data.

16:04

I'm not going to speak too much of what's going on in the back as far as other technology we're trying to procure to help us with data for special events.

16:12

But once that's in place, they're also work with us on that particular items.

16:21

If you have any questions for RBOA, they're here.

16:25

Sure, good afternoon, Council.

16:27

Um members of the public.

16:29

So my conversation with uh the uh firm that we'd like to hire was was real specific.

16:35

You know, what should be or what is a good deliverable after the first 30 days of being engaged, right?

16:41

And so we talked about something that we would go through a process them with us, us with them to really cultivate that brand.

16:49

You know, talk with everyone involved, um, everyone who could be involved in and meet as quickly as possible, you know, really in a I want to say a fast track, fast-paced process to deliver something that you would um have and we would recommend as this is how we this is the tagline, this is the branding um lead that we want to use for uh where we think our opportunities lie for us to be most successful.

17:14

So in the next 30 days after they're under contract, we would come back with what we think are maybe a couple of options for you to say, hey, we like those of the three, if you will, and then we move forward with that.

17:25

But we want to make this as quick and efficient a process as possible, and at the same time, you know, in the next month or so after they're on the contract, we want to have a deliverable that you know speaks to the speed, I think that you gave us the direction to try to move into.

17:41

I'm sorry, I don't know if you wanted to ask any questions of Mr.

17:44

Lynn and his associate because I think um they they as Hey Sue say they have tremendous experience in this space throughout the state of Florida, and I found my conversation with them that they that they get they get it, they get what we're trying to do.

17:56

I'm gonna add one more thing as well.

17:58

So legal will review any agreement that they you know provide us.

18:01

It's not like we're just gonna sign an agreement, city manager or whoever uh it will have to go through the legal division to make sure that all the legalese part of the agreement and the scope of work is you know it's mitigates as much risk as possible, and we have a good agreement to have them perform services.

18:20

Okay, questions from board Council Member Manigo.

18:24

I have a couple, thank you.

18:25

Thank you for uh doing that.

18:26

Can I ask them questions?

18:29

RBOAs is that okay?

18:30

Absolutely.

18:31

Thank you, Mayor, Council members.

18:34

Please proceed.

18:35

Awesome.

18:35

Thank you.

18:36

God, that was official.

18:38

Um thank you.

18:40

First of all, can you just kind of let us know what are some things that you see in downtown Clearwater in our city of Clearwater that excite you about the possibilities of this program?

18:49

Well, I have to say it started with my walk last night down to the restaurant to have some Mexican food for dinner.

18:55

Uh I got an opportunity.

18:56

I stayed at the Resident Inn and walked down the streets to uh Cleveland Street, where you know, walked along the little cobblestone area and decided to you know visit the Mexican food uh establishment uh that started with tequila, although I didn't have tequila so that I would be prepared for this meeting.

19:15

Um but I really enjoyed the atmosphere of what I saw as I walked downtown uh into that area, and obviously the construction that's going on and how important it is to have a message that says we're open while this construction is happening.

19:31

So that was one of the things that got my my wheels turning was what is actually happening right now.

19:37

Uh, and then just the the evidence of what what has been put together very successfully, I think, with the mama duck campaign and Timmy, the 10-foot uh you know rubber duck, and and the cohesive look and feel as I walked along and looked at the restaurants uh glass outward uh facing, you know, that that look uh and branding was very clear.

20:03

It wasn't like because I thought, well, gosh, it's really unique that the person that works at the uh Italian place got the duck the same shape as the one at the Mexican place.

20:14

I was like, this is a coordinated effort.

20:16

Um, and so I I think there's some real success that you guys are doing here, and I'm I'm really proud to be able to bring RBOA's knowledge to what we've been working with, the redevelopment association of Florida for over 19 years, and the biggest piece I think that is the the differentiator is every year they have the FRA awards where cities uh and counties from all over Florida submit their awards to say this is what telling the redevelopment story looks like from our area, and our firm is responsible for building the judges section, pulling all of those entries in, putting them into it.

20:59

So we're we're being exposed to all of the incredible work that CRAs are doing, and and all of the redevelopment storytelling that's been happening for many many years.

21:10

Uh, and then our job for the FRA is to promote that.

21:14

So, all of the work that's being done and and all the storytelling that's being done uh is our firm on behalf of FRA.

21:22

So it seems like such a natural fit for us to work with you guys on a local level.

21:27

Now, here's the key.

21:28

I've heard this phrase said a bazillion times.

21:31

Well, they're the experts.

21:33

So let's get that.

21:34

Well, yes, we do a lot of that work, but you know what?

21:38

You guys have the phrases and the unique stories that are happening right here, and we need to share that.

21:45

So, as he was saying earlier, um, you know, we're going to work together to have a collaborative effort to create that storytelling and that framework so that this isn't just about a campaign for now, this is something that is a system that can be used year after year.

22:04

We would just say urban renaissance, keep saying that top of mind, keep it there.

22:08

Yeah, I know that's yours.

22:10

It's taking root, not mine, but ours, and I think we want to claim claim ownership of that as quickly as possible and as as vibrantly as possible.

22:20

And just the last thing, and it it was only I you just touched on it now, and I wrote it down from the intro.

22:25

I I heard brand toolkit and teach us how, and that kind of alarmed me a little bit.

22:31

Are you is your firm more responsible for the professional execution of identifying and creating this branding?

22:38

Are you more on that advocacy and coach coaching portion to get us there?

22:43

Does that make sense?

22:44

Absolutely, and thank you for that question.

22:46

I think it deserves clarity because in a collaborative relationship, it's it's both of us are working together.

22:54

We're gonna share, hey, here are some best practices uh that you can lean on and will help you.

23:01

So obviously, there's been work that's been done successfully.

23:04

You we can see it, we've already talked about it.

23:06

We'll we'll look through those frameworks and those storytelling efforts, and then say, hey, have you considered this?

23:13

And then, depending on capacity or relationship assignments, then yes, we can we can help build out or help coach through the building of those tools.

23:26

So, again, we're we're not trying to come in and say this is gonna be our way and this is the way you're gonna do it, uh, because you guys have done incredible successful uh marketing and storytelling.

23:36

We just want to help amplify that work.

23:41

Perfect.

23:42

I I thank you.

23:42

I I think we all acknowledge you can walk downtown and see cranes and surveyors and barricades.

23:48

Um you just heard a presentation of 1015 events through a period of a month and lunchtime, evening time, markets, live music, finding a way to tie all those together in one message and uh storytelling, as you said, is important.

24:04

The time is now, it is a great time to do it, and I appreciate the urgency of the team uh in recognizing that because if we wait four or five months, we might be missing that window in the sweet spot to get the message out.

24:15

So I appreciate you and your team being here today.

24:18

Thank you.

24:18

Thank you.

24:21

That's more Robert.

24:24

So to me, timing is crucial in this because we've talked about branding before for our downtown, and we just didn't feel it was the right time.

24:33

Like we'd have a lot of things that are coming out of the ground now, but um it is it too early really to come up with the brand, or should there's something that we should wait for a while to see, because we've got a lot of potential for things, but um you know they haven't really taken root yet.

24:54

I mean, we think they are.

24:57

What's your opinion on that?

25:00

That is a great question.

25:01

I think any organization who is trying to evaluate the timing needs to ask that question, and I think it really starts with if you were to close your eyes and think about downtown clearwater, what is the first thing that comes to your mind?

25:19

And if you're not all on the same page as what that is, then the time is now.

25:26

And so that's what we're gonna be have to evaluate with with the team is what is the public perception?

25:33

Is there a cohesive image when people close their eyes or hear the words downtown clearwater?

25:40

What is that?

25:41

And so I think spending time to evaluate that and and find out what that is is gonna be a critical part to evaluating that.

25:49

Well, if you were to ask me now how I describe it, I'd say it's a long time coming.

25:53

I mean, that's where we are right now, but we've made more progress in the past couple of years than we have in a long time, and uh it's just getting that out to people to actually see what's coming out.

26:08

So to answer your question, um the word music just pops into my mind.

26:17

Absolutely.

26:17

Uh, I think that's been an organic thing that just happened over the last few years where downtown Clearwater, as well as Clearwater's um has a rich history of music.

26:26

So to answer that question, but in your opinion, are you receiving the appropriate or um correct directions or actions or even budget to achieve that sweet spot where we will have optimal results?

26:41

In other words, can we accomplish are you receiving what you need to get the best results from us from the city?

26:50

Well, I have to say, having attended and listened to a couple of these meetings prior to responding to the RFP, it's very clear to me that there's a lot of work that is has been done and that we're building on a successful foundation.

27:08

And again, I I think uh with what's happening at the park and the amphitheater, the theme of music is obviously something that's it's not just yesterday and not just the last year or two.

27:19

It is a theme that has been developed, and as um uh Hey Sue, sorry, uh said earlier, you know, there were events that continue to echo that theme, and so if it's about receiving the things that we need, I think that it started with our initial conversations that were very open about hey, this is where we would like to have some insight, and so that started with a very candid conversation, so that's a great foot to start on, and then I think the budget allocation that has been set forth is reasonable to get started and to create some quick wins, and so we're excited and and we do think that at this point, yes, we have the appropriate resources.

28:11

Um, and we look forward to again meeting with the team and and hearing those stories to be able to connect the dots because that's the thing when you're in the middle of a hurricane, you are reacting in real time to what's happening, and it's hard to zoom out of that and be able to see the dots that are connecting because he said or she said or he experienced, you know, so there's all these disconnected stories, and so being able to see it from uh outside perspective um does provide value and an ability to to construct things that maybe we didn't see those pieces before.

28:47

Thank you.

28:47

Yes, okay.

28:49

Anybody else?

28:52

Uh well, I I would say um council member, I I think I think um the success of the park, it's not just the duck, but I mean we've had other things go on down there that are drawn people from all over in the amphitheater.

29:06

Um that it is momentum we've created at least those two places downtown that is something that I think we should help you know, help keep that momentum going.

29:18

So I I don't think it's too early to to do it.

29:22

I think we've got enough momentum going down there in attraction there.

29:25

I was in Tampa for three events last week, and it's very common for me to be on the other side of the bay, and uh used to be and still is, and still people from outside Panels Calli still go to Clearwater Beach, believe it or not.

29:40

We've got a great beach out there, but I'd say more often now.

29:45

Uh the first comment I get from somebody outside Pinales County is I saw a uh show at Baker's house.

29:52

It's fantastic.

29:53

They were in either the amphitheater or the park for an event.

30:00

First thing they say, it's not just about Clearwater Beach anymore, it's about visiting one of those two venues.

30:03

So uh and we saw, and glad to have Ruth Record Hall here again today to give us another report.

30:09

But the last report, Susan Crockett said that 68% of our visitors to the sound uh ticket buyers have come from outside the county.

30:18

So we're just introducing and and I I also want to say this.

30:23

We we want to promote clear water.

30:26

Um not just downtown, we want to promote clear water.

30:30

And uh, you know, I've always felt we've we've lacked a little branding citywide compared to other municipalities, as far as um, you know, we want do we want to generate interest in downtown clear water?

30:41

Yes, we want to generate interest in all of Clearwater.

30:44

Uh and if there's some way to use this uh as an opportunity to build upon a bigger attract people to Clearwater in General campaign, I think that's a good start.

30:53

So those are just my my perspective is it's not too early.

30:57

I'm interested to see what you come up with, and um that's just my thoughts.

31:02

May I mayor?

31:03

Yeah, thank you, Mayor.

31:05

Um one of the things that I just wanted to reiterate, and I know that ACM battle said it here just for a second, but um, you know, as we're going through this construction phase, like um having even just a tagline for that, and ACM battle came up with the urban renaissance, and so that's something that I know that I've been saying everywhere I go and and all the media and things like that, because it does describe to the mayor's point not just what's going on in downtown but throughout.

31:28

And so I I hope that as you know, we're talking about this that you know, I mean I don't want it to be like we're still open during construction.

31:35

The the goal is bigger than that in terms of the construction is proof of the urban renaissance that is taking place in Clearwater as a whole.

31:42

So just you know, for what that's worth, I I really love that phrase that is that he coined for us, and think that that's an important way to you know be able to do that as you know, again, as you all see fit, but bigger than the just the construction.

31:56

Yeah, well, we look forward to what your suggestions are.

32:00

So um, so right now we're just this is just report, there's no action on the agenda to that.

32:06

It's just information, just information, yes.

32:08

Okay, okay.

32:09

Any other questions, comments?

32:13

Is there I have questions about the the whole um presentation, but not for these not for these folks.

32:20

Okay, thank you, Mayor.

32:20

Thank you for being here.

32:21

Okay, yeah.

32:24

Thank you.

32:26

Do you have anything else before we turn to the vice mayor's question?

32:29

Yeah, so a couple of comments and one question.

32:32

So uh regarding the SBC uh fresh market um work initiative just to kind of give you some background.

32:40

My initial meeting with Dean Hernandez, our first meeting, what we described was very different than what happened this week, and that's not necessarily a bad thing because it things evolved.

32:51

Um, but I do have a question.

32:54

I realized being at January 9th, the first event, I guess a lot of the students weren't even back yet, but I was expecting more student participation.

33:05

Um, and a lot of the things that we discussed were not there or were not in a grand scale.

33:11

So would it be an accurate statement that that would be just the first event on the 16th when the students are back, we're gonna see what we actually anticipated.

33:21

We hope for that.

33:22

I do have Vicky here if she wants to give an answer to that a little bit better than I can, but that's the hope.

33:27

And you know, obviously we weren't aware that they weren't communicating as far as what's their risk management and some of the legal department, you know.

33:35

Um things happened, but it took a long time to get here, and they they're happy to get started.

33:40

Hopefully, it grows from there back to closer to their original scope.

33:45

Yes, because I remember that one of the important things was integrating the students from the school of business and the art students and commingle them for the project, and I didn't see either.

33:56

So I was just hoping that that was just a one-night sort of we'll make sure to meet with Dr.

34:02

Hernandez Agosto and Magenda.

34:04

I forget her last name, so I apologize.

34:06

Uh, but that's the individuals we're working with to kind of sit down with them again and see, hey, you know, these are the questions we just got this meeting today.

34:14

Uh can you please provide us an answer?

34:16

Um we have some of the answers here, but I'm not exactly familiar since I wasn't there at the table, wasn't every second, but we're asking those questions.

34:24

Okay.

34:27

And then uh regarding the Saturday night uh live music.

34:30

I was there.

34:31

We had this incredible band.

34:34

I think Councilmember Albert was I know Councilmember Albert was there.

34:37

I think you would agree.

34:38

Electric Soul Therapy.

34:40

Yeah, it was great.

34:41

Amazing six-piece band.

34:42

Um it went from Bruno Mars to Motown.

34:45

It was very, very diverse, and we actually were dancing in the streets, literally.

34:49

So uh congratulations to that.

34:51

I think that's our first grant that we gave downtown pizza for that event.

34:54

So I really enjoyed it, and I thought it was a great beginning for that that theme of Saturday night uh music.

35:02

And I want to add he was very busy.

35:12

Anybody else?

35:15

Um you talked about past events and the Jingle Bell thing.

35:21

I I wouldn't it it would help me when these events come back around next year and ask for grants if like after these the bigger events, but after the events are completed, if we we had some type of event recap.

35:36

Um, not just how many people attended, but how many vendors did they?

35:40

Yeah, but you know, did it generate what they said it was going to generate?

35:44

Just the summary of, you know, it didn't have to be a staff recommendation on whether or not we do it again, but it helped for me in the moment after I've particularly after I've attended to kind of see the details on what the results were.

35:57

Um, you know, we'll hear about that, of course, memory's fade between now and the time they might come back in and ask for another grant, but uh something one page event recap after these events that we've contributed to would be helpful to me.

36:15

I was gonna add to that.

36:15

I think that's an excellent idea.

36:17

And I mean, it doesn't necessarily have to be a presentation either for me, but more so kind of like the reporting on the sound and those types of things with certain metrics.

36:24

So I think that'd be fantastic.

36:27

All right.

Discussion Breakdown — Share of Meeting
Tourism Development█████████████████████████████████████████████61%
Public Engagement███████9%
Youth Programs█████7%
Procedural████6%
Marketing Strategy████6%
Arts And Culture███4%
Grant Funding███4%
Community Engagement██3%
Summary of Proceedings

Clearwater Downtown Development Board Meeting - January 12, 2026

The Downtown Development Board (DDB) met on January 12, 2026, at 1:00 PM in the City of Clearwater Main Library Council Chambers. The meeting included approval of the December 1, 2025 minutes, discussion and approval of extending the First Friday Lunchtime Market, and a Director's Report covering recent events, grant programs, and the selection of a marketing and public relations firm.

Consent Calendar

  • Approval of Minutes: The minutes of the December 1, 2025, Downtown Development Board meeting were approved unanimously.

Public Comments & Testimony

  • No members of the public spoke during the meeting.

Discussion Items

  • First Friday Lunchtime Market Extension (Agenda Item 3.1): Vicky Shire, CRA Manager, presented a report on the First Friday Lunchtime Market for October–December 2025. Estimated attendance grew from 150 to over 350 people. Vendor participation increased, and total expenses for the three months were $3,519.62, covering marketing, city fees, and entertainment. The market is part of the Cleveland Street Activation Initiative. Staff requested approval to extend the market for an additional two months (March and April 2026). Board members discussed marketing strategies, tracking attendance sources (social media and Clearwater newsletters were the top sources), and feedback from brick-and-mortar businesses (generally positive; some requested evening events). The board expressed support for extending the market to build momentum and sustainability. A motion to approve the extension passed unanimously.

  • Director's Report (Agenda Item 4.1): Susanito, CRA Executive Director, presented the Director's Report for December 2025. Highlights included:

    • Giant Rubber Duck Display: The DDB-sponsored largest rubber duck was displayed at Cushman Park from January 10–26, 2026, as part of the Art in the Windows initiative.
    • Fresh Start Market: A six-night evening market on the 400 block of Cleveland Street, running January 9–February 7, 2026, with nightly themes (Latin, Caribbean, Salsa), presented with St. Pete College and sponsored by the DDB.
    • Salsa in Bachata at the District: Monthly events on the last Saturday of each month, January–May, on the 500 block of Cleveland Street.
    • Saturday Night Live Music Pilot: Sponsored by Downtown Pizza Bar & Grill, this four-week pilot (January 10, 17, 24, 31) activated the 400 block with live music.
    • Grant Programs: DDB offers an Outdoor Cafe Grant (up to $8,000), a Special Event Grant, and a Micro Pop-Up Grant (max $5,000) for eligible events on the 400 and 500 blocks of Cleveland Street.
    • Marketing Firm Selection: Staff conducted a procurement process for marketing and public relations services. After reviewing four proposals, staff recommended RBOA, a firm with experience in Florida redevelopment. RBOA representatives (Katie Melordis and Michael Wynne) attended the meeting and discussed their approach: developing a brand toolkit, corridor campaigns, event promotion strategies, and KPIs. Board members asked about timing, budget, and the firm's collaborative approach. The board discussed the importance of a unified brand to support downtown Clearwater's 'urban renaissance' during construction. No action was taken on the marketing firm selection; it was presented as information only.

Key Outcomes

  • Approved: Minutes of the December 1, 2025, DDB meeting.
  • Approved: Extension of the First Friday Lunchtime Market for an additional two months (March and April 2026).
  • No Action: The marketing firm selection (RBOA) was discussed but no vote was taken; it remains an informational item.
  • Directives: Staff will provide event recaps for future grant requests, and the Fresh Start Market will be adjusted to increase student participation from St. Pete College.

Meeting Transcript

This time we'll call an order the January 12th, 2026 meeting of the City of Clearwater Downtown Development Board. This time we're moved to item two on the agenda approval of the minutes. Is there a motion to approve the minutes of December 1? So moved. So I got all those in favor. Opposed. Yes. We moved item 3.1 on the end. EDB first Friday lunchtime market for October December. Report and approve extending the market for an additional two months. Good afternoon, Vicky Shire, CRA manager. This item is to provide a report out on the first Friday lunchtime market for October through December 2025. And request approval to extend the program for an additional two months for March and April. This market is part of the Cleveland Street Activation Initiative. Since the market has launched, it successfully boosted lunchtime foot traffic, supported local vendors and restaurants, and added vibrancy to downtown. From October through December, estimated attendance grew from 150 to over 350 people. Vendor participation increased, and marketing efforts, including social media and local media coverage, drove strong community engagement. Special programming such as live music, Santa, and partner organizations further enhance the experience. Total expenses for the three months were $3,519.62, covering marketing, city fees, and entertainment costs. Extending the market through the next two months will build on this momentum and allow staff to evaluate a long-term sustainability. The market supports the city strategic plan, the DDB's vision, and the Cleveland Street activation strategy. Staff recommends approval to extend the first Friday lunchtime market for additional two months, and I'd be happy to answer any questions at this time. Looking over your marketing budget, I was wondering if you had an opportunity to sort of um do some tweaking based on return on investment. For example, when you do the marketing for the top of the world, right? It's three different products, and there's 21,000 residents there. So that's pretty good. And you have, and that's a third of your marketing budget. But you have then the beacon, which is uh nine products for less for 592, and that's a readership of 54,000. So I guess my question is are you looking at this to retweak it so that um we can get more attendance? Yes, we actually have noticed some of the different platforms and websites for markets and stuff that we're um starting to approach to get on them for paid advertisement. Um I can't off my head remember the names of them, but our staff are looking into the different like Tampa Markets, St. Pete Markets, Clear, because you can go in all those different markets to be on those calendars and continue to help promote. So, yes, ma'am. Were you able to track um the people who attended where they got um the information that that is that the market existed? Were you able to track the source? I guess we did our best. Staff wasn't intentional to intentional, and we did ask. For example, Water's Edge, a lot of those people from Water's Edge, um, some of them from the Oaks, and then a lot of them were from out of town. Um, and when I say out of town, they were out of town, and they heard about it. So we do ask, I have to give props though. Uh Water's Edge said that the City of Clearwater does a great job setting out information to them so they know what's going on. So a lot of them are from Water's Edge, the Oaks, some are from um on Top of the World, and then County and City staff. Did you get any um anyone that I guess I want to zero in on how they heard about the event so that you can properly allocate uh the funds? So, for example, did they hear it from the beacon? Did they hear it from the newsletter for um top of the world or uh social media? That that kind of tracking, not where they're from. I apologize. So social media was a big part of it, to be honest with you, and then the Clearwater newsletters. Those are the two common simulators that we got from most people when they came and we asked. Okay.

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