The Clearwater Community Redevelopment Agency (CRA) met on Tuesday, February 17, 2026, at 1:00 PM in the Main Library Council Chambers, 100 N. Osceola Avenue, Clearwater, FL. The board unanimously approved the January 2026 meeting minutes and a first-quarter budget amendment, received a demonstration of the new Placer.ai foot-traffic analytics tool, and discussed downtown revitalization efforts and the executive director’s monthly report.
Executive Director Susan Litto reported:
Please. I actually had a time to go. This time we'll call to order the February 17, 2026 meeting of the City of Clearwater Community Redevelopment Agency. This time we'll move to item two point one on the agenda. Approve the minutes of the January twelfth, twenty twenty-six CRA meeting. Is there a motion to approve the minutes? Yes. All those in favor? Opposed, unanimous. Move to item three on the agenda. Are there any citizens here today to be heard on uh items that are uh regarding the CRA that are not on today's agenda? Here we see now move to item four point one. February twenty twenty-six legacy business spotlight, direct mail two point oh. Good afternoon, board members, uh trustees. He's using CRA executive director for the record. I'm gonna introduce Ms. Tasha Hadley to present this particular item. Hello everyone. Good afternoon. My name is Sasha Hatley, CRE specialist, and today I'm honored to recognize Direct Mail two point oh as February twenty twenty-six business spotlight winner. This is considered the legacy spotlight because they are long-standing business that have operated for over ten years or more in our downtown redevelopment area. So established in 2015 and headquartered on 600 Cleveland Street, Direct Mail 2.0 has continued to grow while maintaining a commitment to an economic activity within our downtown Clearwater district. CEO and co-founder Brad Cook Kugler established Direct Mail 2.0 with a clear mission to ensure traditional marketing could adapt and thrive in today's evolving landscape. By blending direct mail with modern tracking technology, the company has provided businesses with measurable data-driven insights that strengthen performance and results. Beyond innovation, Direct Mail 2.0 is invested in people, fostering a collaborative workplace and culture supporting educational institutions, charitable organizations, and community food drives.com. At this time, we invite you to view the video. So it's really important to me to give back. We help local learning institutions, beach cleanups to keep this area vibrant and renewed, and what better place to raise a family and grow a business. Oh, sure. Direct bill 2.0 greatly appreciates this recognition and the acknowledgement of our contributions to this community. Thank you. Okay, thank you. Oh, you can do that. Thank you. Congratulations. Thank you for all of the officers. Oh, great. Yeah. Thank you should adjust it. Thank you, sir. Thank you. Okay, that will move to item 4.2 on the agenda. Approve the downtown committee redevelopment agency fiscal year 2025-2026 first quarter budget amendment and adopt resolution 26 slash 01. Good afternoon. Ann Lopez, CRA Assistant Director. This item that I have before you is to uh approve the amendments. The first quarter budget amendments for the downtown CRA. Florida statute section 163.387. First quarter budget amendment reflects these required adjustments and the amendments allocate existing funds as follows. 217,844 and 79 cents to continue supporting our engagement activities.