0:01Go ahead and start with roll call.
0:22Everything's everybody looked over the minutes.
0:25If anybody has any motion to change anything looking for approval.
0:30I'll make a motion to approve.
0:41Latasha and Jonathan.
0:51All those in favor say aye.
1:00And the minutes are approved.
1:03If we can go ahead and have talk to uh see if Justin would go over the budget with us.
1:10Chairman, members of the board.
1:12And so year to date, we're uh about $35,000 above budget uh for available funding.
1:20Uh skipping down to the end of the November allocations, that leaves us an available balance for the remainder of the fiscal year of about 192,000, almost 193,000, which breaks down to about $64,000 uh to be allocated for the remaining of the the meetings themselves.
1:41Uh tonight you have $145,250 uh worth of requests.
1:49Uh if you were to allocate the remaining or all of that at 100%, uh that would leave you with an available balance for remaining two meetings for the fiscal year.
2:01Uh $47,000 or an available balance of $47,000 split between the two remaining meetings of about $23,000.
2:08So like I said, there's $145,000 worth of requests and about $64,000 to keep the monthly uh balance equal.
2:22Uh not much to work with as usual.
2:25Um so if you guys just bear with us, do the best as we can.
2:29Um of course we always go in order as the requests were put in.
2:34Um so the first one we have is uh Clovis Music Festival.
2:50So we were here in November and we were asked to come back.
2:53And so our request today is 20,000.
2:56We appreciate the 20,000 that was awarded in November for our clubist music festival coming up um April the approximately April the 10th and the 11th.
3:06Um some of the information that we presented in your packet last time is still the same for this time.
3:13Um I know that we booked out 50 hotel rooms just for the artist and the support, the supporting um people that set up and check down the stages and whatnot, and and all of the people that supported the music festival.
3:27Um and then that doesn't count the people that we know came in from out of town and spent the weekend with us too.
3:33So we will have two nights again.
3:35We are working, we've made some offers.
3:37Um so we're hoping to have that music festival announcement shortly as to who will be uh taking center stage on Friday and Saturday night.
3:47Um the 20,000 more will help us really get that information out to the outlining communities because again that's who we want to bring in to Clovis and to showcase our fabulous community is us folks that don't live here and that'll come and shop and gas up their vehicles and spend the night and eat some meals with us.
4:05So and then as far as our main uh marketing, of course we do radio, but um we concentrated uh highly on the Facebook ads, and we were able to uh reach 1.1 million.
4:21We did have to reduce our budget for the uh streaming ads on TV by half.
4:28Uh so we were only able to reach 69,000 in the year before we were actually able to reach close to 200,000.
4:36So we did take a big hit as far as reach on that.
4:44I think that's it for us.
4:46Okay, um board, any questions?
4:50Oh yeah, that is okay.
4:51You have any questions?
5:18Second one up is Pioneer Days Rodeo.
5:29Good evening, everyone.
5:32I'm the treasurer with the Mounted Patrol.
5:34Again, we'd like to thank y'all.
5:35We were also here in November, and we were also requested to come back.
5:39Just wanted to come back in and bring up some of the high points as far as our advertising through Facebook through local radio.
5:47Our target audience is naturally Eastern New Mexico and Western Texas.
5:53We're the only PRCA rodeo that's going to be in Eastern New Mexico within this area.
5:59We've also associated in with Gaiman to try to bring in as many people as we can.
6:04Right now we had over five over 500 contestants last year.
6:09Roughly with about 20 to 30 hotel rooms that are done between the staff with Survey Pro Rodeo and some of the specialty X and stuff that come in.
6:18Also we brought in, like I said, over 500 contestants.
6:22So naturally they're coming in working in with government, they're going back and forth.
6:26So we have them staying at the fairgrounds through that time.
6:30We also have them fueling their families are going out into the community.
6:35So we hope that is uh a large footprint that we give into the community through this time.
6:41Uh our expectation last year we were close to two nuts with a sellout.
6:46If we hit the sun ride, we will be over 10,000 people that will be there at our rodeo.
6:53And that is one of the things that we're really pushing for this year as we look into America's 250.
7:00I believe probably our theme will be Americana, and we are going to push that naturally into as much as we can through.
7:08Fuljam last time spoke extensively about our history, about a lot of the things that we do in through and with the community.
7:16We do try to get back to this community through children's homes through other organizations as much as we can.
7:23Your help is greatly appreciated.
7:25You were very generous to us last time.
7:28We are looking just to see whatever the board can do.
7:31We appreciate anything y'all can do before I belabor any more of y'all's time.
7:37If y'all have any questions for me, please just let me know.
7:51Hold on, I think you're skipping out.
7:54How much did allocate?
7:59I think he's asking how much we asked it last time.
8:01Yeah, the last meeting 10,000 was allocated.
8:04Yeah, 10,000 was allocated last time.
8:12Thank y'all for your time.
8:24All right, next one up is uh Lions Club.
8:36So this year or this time we are asking for 9250 to go towards the um uh advertising to target our out-of-town people for to be able to come to the gun show.
8:53Uh this is something we do two times a year.
8:56Um we do, I believe they said that the normal stay at the hotels is about 60 rooms, uh, usually for about a four-night stay.
9:07It is a two-day event.
9:10Um with that, we would be uh doing uh the digital uh billboard radio um to try to target as much out of town as we possibly can.
9:25Um and we appreciate everything that you all have done for us in the past.
9:29And you know, just like most of the people here tonight, uh whatever we bring in, of course, we always try to give back to the community in some way, also.
9:40Um so um we're hoping that we will get as close to that number as possible to help us out to get the word out.
9:50Uh what's the uh start times then and time?
9:53So the start time, I apologize.
9:55The dates are gonna be four.
10:06March 13th, 14th, and 15th.
10:08And what times it start and so we're there on Friday we'll start at 1 o'clock and quit at 7.
10:14And then on uh on uh Saturday we'll start at 9 to 5, and then on uh Sunday we'll be 9 to 4.
10:26And in the past it has brought out uh quite a few out of town people throughout the region.
10:34So do you have the number of stays of most of like last year or anything?
10:39Yes, it was about an average of 50 for four days in the hotels.
10:44Um we've also had they had over 125 vendors.
10:50Uh they had over 2,000 attendees uh for the three-day.
10:54Um and they did come from Arizona, West Texas, Colorado.
10:59Um, so it was a pretty vast uh area that it that it brought in.
11:06Any board, any other questions?
11:10All right, and we sure appreciate it.
11:18Uh next one up will be uh Operation Phoenix Outdoors.
11:32She's supposed to be quick.
11:35Good evening, I'm uh Chris Egbert.
11:37I'm the founder and CEO of Operation Phoenix Outdoors.
11:40Uh today come before you to ask for support of our annual uh banquet.
11:45Uh we're gonna have it on the 21st of February.
11:48Uh we have an expected uh 500 people last year we had 422, we had over 50 rooms.
11:54Um we're growing every year uh with your help.
11:57Um the bigger thing that I want to kind of express and what these sheets kind of show is the larger our event is, the larger our year can be, and then that's the more uh we can help stimulate the economy throughout the year.
12:08You know, Lodgers Tax Board is not just uh you know tourism, but it's also the the stimulating the economy side of things.
12:15Um so last year, you know, we were able to put about 46,000 back into Clovis, uh and that's to bring out, of course, military veteran and first responders.
12:23We brought out 150 people uh equated to about 20 room stays, so between our banquet and then what we do throughout the year because of what we're able to raise, uh that's where that additional, you know, while you support one night, it actually enables an entire year worth of uh worth of events here in Clovis.
12:44So we're here asking for 13.5.
12:47Uh last year you gave us, I think it was 8250.
12:50Uh we uh we pull from the two other Air Force bases in New Mexico, and then a large presence from Amarillo, Albuquerque, uh Lubbock, Roswell.
13:06I was just gonna see.
13:07What time is your event starting?
13:13Until uh typically we last till about 10 o'clock.
13:17Uh we do um raffles, we have silent auction, live auction, uh stags barbecue here locally uh cooks for us.
13:24Uh we have plenty of tables available, seats available, so you guys can go to our website or our Facebook page and get uh tickets.
13:31We'd appreciate that too.
13:33Um but usually it's a pretty good event.
13:35Um we've outgrown every facility we've been in except for last year.
13:39We use the one of the new facilities at the Curry County Event Center, and that's where we'll be again this year.
13:46Under on your advertising under promotional items, you have banquet items, cups, decals, uh, OPO gear.
13:53Yes, so what we do is uh not only do we put the city's uh logo and everything like that, um we also uh use it for outreach of veteran suicide, 22 veterans a day kill themselves, so we use it as outreach as well.
14:05Um so every year we kind of do something different, uh, but it ranges from uh I think last year we did cups, we've done hats, we've done different things like that that everybody gets.
14:16This year also, because we're celebrating our five years, we're actually gonna do some awards as well for local businesses that have uh really championed us and supported us.
14:28Any other questions?
14:39Okay, and next one up will be Dragon Maine.
14:50Thank you very much.
14:51Um thank you for the 8,000 at the last lodgers tax, and I thank you guys for your continued investment.
15:00You've helped make Dragon Main one of the largest tourism drivers in our community, so we do appreciate that.
15:06We were able to document for sure with the entertainment and the people that we had come, fifty room nights, three to four hotels sold out.
15:15It was hard to get the complete data from them, so that is an estimate.
15:50The vibe I did the same thing that I did with the Clovis Music Festival, I halved it.
15:56It did decrease our uh reach significantly.
15:59So the year before, 2024, which is one of our best years.
16:04Um we had 250,000 reach.
16:07Last year we only had 90,000.
16:10The other thing that um I do think uh hurt us a little bit was also we decreased our radio because we wanted to see what happened.
16:18Um we went from 13,000 down to 9,000.
16:23And one of our biggest events, the gearhead gathering, uh, we did drop a third as far as attendance.
16:30So we would like to get our vibe back up there, we'd like to get our radio back up there.
16:36Um and those were really the only changes that we did.
16:39So we'd like to reclaim those previous um uh numbers, attendance numbers.
16:46The other thing is uh we did have from our gear head registrations, we did have some that came from Missouri, uh, but the dominant ones came from Texas, New Mexico, Oklahoma.
16:58I do feel that they did have to travel and stay on, especially on our uh largest days, which are the Thursday and the Friday.
17:06Our QR code, I think a lot of those people are probably military, so I I don't know if we had that much of a uh bump as far as out of state there.
17:17Um and I do want to say that as far as Dragon Main, we do make it a priority to meet y'all's criteria as closely as possible, out of area, nonprofit, measurable lodging, uh multi-day, seven-day event.
17:32Um and we love donating to charities every year.
17:36Um our cost per attendee at 353, we think is pretty good.
17:41Uh and we just like to get that number even lower with more people this year.
17:46Uh and I think that is it.
17:48You guys know about our hangouts and the other things.
17:51So if you have any questions for me, I'm happy to to answer those, and thank you for getting us on tonight.
18:05I'm good, thank you.
18:07All right, thank you.
18:12Okay, that brings us to the end of our the request.
18:15Um welcome to stay and and listen, or uh if you have something else going on, go ahead and do that.
18:26And um anybody need a break or anything?
18:35All right, thank you.
19:03Are these numbers right on the prior funding?
19:05Was it 30 already or no?
19:28Uh we didn't do we just moved it.
19:30We didn't do anything.
19:31We didn't do nothing at all.
19:37And I I don't think they need to do that.
19:40We need to move one down so they can still get quiz is 20.
20:00Members of the committee.
20:02Mel probably can't hear you.
20:05All right, they all get to We're looking at the Clovis Music Festival requested amount is 20,000.
20:15Um we didn't fund them anything last meeting.
20:20We funded them what did we fund them last thirty.
20:25We funded them 30,000 last year.
20:39Yeah, I have 10 written down.
20:45Maybe we're thinking about ten.
20:47You agree with that number?
20:58Chamber of Commerce Music Festival grant 10,000.
21:06And then Pioneer Day.
21:17Next one's the Pioneer Day Rodeo.
21:20Um requested it's 40.
21:29Last meeting already.
21:36We funded them 10 last year.
21:40What do you guys think?
22:02So do we do another 10?
22:06They always have a good turnout.
22:09I have 10 written down again.
22:14They need something else, they can come back next.
22:18Mayo, we're looking at Pioneer Day Rodeo.
22:21Um we're looking at another 10.
22:23They got 10 last meeting, so another 10.
22:29Okay, good with that?
22:31Another 10,000 there.
22:38Uh next up is Lions Club.
22:40Uh amount requested is 9250.
22:45We gave them 66 last year.
22:48Um, which they always have a good turnout.
22:50They seemed like they used to I wrote down five.
22:56I think that's pretty good.
22:58Last year their actual expenditures were six.
23:29Maybe we're doing about six thousand to the Lions Club.
23:47Our next one up is Operation Phoenix Outdoors.
23:53Uh prior funded was six thousand last year.
23:58From two years ago, correct.
24:00He did not apply last year, correct?
24:18Yeah, 50 rooms of the banquet.
24:28Yeah, it's thinking eight or nine, yeah.
24:32You guys think an eight or nine now number?
24:40Maybe we're thinking about giving uh Phoenix outdoors nine.
25:01Last one is Dragon Main.
25:05Which we're still pretty under.
25:14What do you guys think on Dragon?
25:19Oh, we got left is 27.
25:23That we get to the Uh.
25:38Can we do 30 and just be over a little?
25:41To take away from the next one?
25:45Mel, can you repeat that?
25:47I said 29 would have before the budget.
26:02So it the 29 would bring the to the 64 remaining bi-monthly total.
26:09That's what Mel's saying.
26:15I'm good with that, or 30.
26:18What do we is what do we have coming up next?
26:22What's our next meet uh meeting have?
26:24Uh so typically it's like closed softball association still has not made application.
26:29I think there's gonna be another request from the New Mexico Cup.
26:33Um there is uh I think there's still some more ropings, kinkaball trucks.
26:40All the C BT barrel racing is still coming up.
26:44Um start the run to Hillcrest still needs to come up.
26:53Um the home and garden show still is is out there.
26:58Hunters coalition is still out there.
27:04Some of the want to stay close to I know the hunters coalition, I think he's having uh larger event this year and conversations with Justin is a it's it's a national one that he's versus a regional and so it'll be a larger event as well.
27:24I gotta go with that.
27:27One now we're looking at doing the uh Dragon Main at 30 that 30,000.
27:42So that puts us at 65.
27:45That puts a grand total of 65,000.
27:48Uh just a little over budget, but not bad, so pretty good.
27:52Um get a motion, first motion.
28:03I'll make a motion to approve.
28:08And uh we got two approvals.
28:10Uh if everybody agrees, motion.
28:19That brings uh conclusion to the largest tax.
28:22Um do we have anything, Justin, as far as no sir?
28:26We'll see you in a couple months.
28:31Y'all have a great rest of your night.
28:39Unless they get us on the way out.