Clovis Lodgers Tax Board Meeting - July 14, 2026
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Okay.
We're gonna go ahead and get started with the uh closed lodgers tax for July the fourteenth.
Um I get a real call.
Thomas Martin, Freddie Bryant?
Here.
Mayor Pretem Garza.
Here.
Tasha Padilla.
Here.
Melly Perthner.
Here.
Jonathan Nelson.
Here.
That takes care of real cool.
Um, we'll get approval minutes from March Tenth.
Uh, meeting.
If I can get a uh second.
Now with the first.
And Latasha with the second.
Okay.
On a new business.
Mr.
How are you?
I'm sorry.
What?
All in favor.
My fault.
Sorry.
All in favor.
Aye.
Okay.
So approved.
Okay.
New business.
Thank you, Mr.
Chairman.
Yeah, absolutely.
So obviously it's a new fiscal year, so you guys can feel like uh SACO potentially.
Um but the cash balance at the end of FY26, we had 227,932 and 95 cents carried over to this year.
Uh the carryovers that we had from uh events that we had already approved but had yet to spend their money where they weren't until after the fiscal year was 153,000.
So that left you with an available balance uh to begin the year with of 74,932 and 95 cents.
Of course, uh we have already budgeted uh for this year.
Uh we're budgeting for the lodgers tax promotional funds, an additional two hundred and eighty-nine thousand nine hundred and eighty-five dollars and fifty cents uh for this fiscal year.
Of course, we adjust that as we have actual numbers coming in uh and we plug those in uh from for each month as we go throughout our meetings of this year.
That brings your available for distribution currently uh for this fiscal year of $364,918 and forty-five cents.
Uh how that breaks down based off of our uh allocations uh would be uh allocating sixty thousand dollars eight hundred and nineteen uh and seventy-four cents for each one of the meetings.
Uh tonight you have a hundred and ninety-five thousand nine hundred and thirty-two dollars uh worth of requests with if you fully allocated all of that.
Uh that would leave you with an available balance for the remaining of the year of $168,986.45 cents.
Uh broken down to the remaining bi-monthly meetings would be $33,797 and 29 cents.
So uh with that, Mr.
Chairman, uh happy to answer any questions that you or the board may have.
Thank you, sir.
Okay.
Thank you.
Any questions?
All right, no questions.
All right.
Um we'll go ahead and get started on a quest.
Um we'll view each applicant as they were turned in.
Um so starting with the first one will be the Curry County Event Center.
Good evening, everybody.
Uh Curry County Fair is coming up.
We're about a month out.
Um just uh we we did get uh some funding from you all um back in uh May, I believe.
Um just coming back to uh see if we can get a little bit more so that we can kind of get over that that edge.
Since I talked to you last, we have added quite a few things.
Um as if the fair wasn't busy enough.
We are gonna go ahead and uh uh push through and add um a couple more rodeos to the outdoor arena.
So uh High Planes Junior Rodeo is gonna put on two rodeos Tuesday and Wednesday night as well as a bull riding on Thursday uh to keep that outdoor arena going.
Um we have added some entertainment to the indoor pavilion uh stage that'll be there on the West Patio.
Um that'll be uh we'll have a local band on Tuesday, Wednesday.
We're gonna do a community talent show to try and draw some of the local community people in.
Um Thursday we're adding uh Z, which is a Z Z top tribute band.
Uh they're really really cool out of Dallas.
Uh try and draw some of that rock and roll crowd in from the the surrounding area and give something for the people right after the rodeo to kind of go and uh and continue uh kind of the party, if you will.
And uh Friday is obviously our battle of the bands.
Um we've already got 15 bands, we've got bands coming uh from Colorado Springs.
We had one band uh inner from uh Pennsylvania.
Uh so there the the words getting out, you know, kind of outside the community that this is kind of a big deal.
Battle of the bands have become kind of a there's bands that just travel to go from one battle to the next.
I mean it's it's kind of turning into uh it's a little bigger than I ever suspected it would be, but um that's gonna be fun.
And then Saturday night.
Um we discussed this last time.
We're moving the Hispanic Heritage concert from Thursday to Saturday to try and draw you know kind of double our crowd for that.
Thursday nights are kind of tough for some people.
Doing it on a Saturday is really gonna draw.
Um we're getting some really good feedback on the bands, and uh hopefully that'll that'll kind of pull um with this additional lodgers tax money.
We're gonna kind of promote that down south.
Um El Paso, Roswell, Roswell's got a nice network of uh radio stations that really hit that uh Hispanic community.
So we're hoping to really push that and and use that as a big staple for Saturday night.
Um also on Saturday night we're gonna add a country concert over at the pavilion.
Uh Zaki Sicorno.
Um he is a Filipino uh his parents are Filipino immigrants from Los that moved to Las Cruces.
Uh they live on a chili farm.
He's a country singer, a very good young country singer.
He was on American Idol.
Um he got a ticket to Hollywood on American Idol, so he's kind of starting on the up of his career.
So we're gonna gonna put him out there right after the rodeo Saturday and try and keep that that uh rodeo crowd engaged in in everything.
So a lot of added stuff.
I think it's gonna be a lot of fun, a lot of different stuff.
Um as far as lodgers tax goes, uh, you know, just our vendors alone.
We kind of estimate about 240 room nights um for our our vendors.
Uh that's that's the out-of-town vendors that that are in the commercial barn and the the uh food uh food vendors out in the food court.
Um that's just those that's not gonna include uh I I think we're gonna draw a pretty good out-of-town crowd uh for the the Hispanic Heritage concert on Saturday night.
I think that's gonna really be our draw from out of town is gonna be that, and then obviously the rodeo.
Um we're gonna draw a lot of people in from out of town.
Um we're adding adding some money, some prize money to it to try and boost it and get you know some incentive for those people to travel from, you know, we get a lot of a lot of ropers and stuff from Andrews and and some places like that that are just a little bit too far out of town for them to just come rodeo and go home.
They'll stay the night and and hopefully we'll we'll see some of that return as well.
And I'll uh I'll stamp for any questions y'all have.
All right, sounds good.
Thank you, Casey.
Yep.
Any questions?
No questions.
Mr.
Chairman, I do have a clarification for for Casey's.
So is your application a carryover from from last time?
So are you asking for 55 or are you asking for the the 35?
So the fifth.
And I noticed that too.
Um we're asking for the additional 35 to go with the 20.
Um I I don't I didn't I wasn't quite sure how we wanted to do that.
Um I looked at it today and said we probably should have just put the 35 on there.
Um, you know, we're looking to get a total between the two um the two applications, you know, uh up to 55,000.
We're not looking, I don't I don't see where we could ever spend more than 55,000 on advertising an event.
Sounds good.
Yep.
All right.
Thank you.
Thanks.
All right, our next applicant, uh Desert Cruisers Car Club.
So guys, um, I'm Lord Rowland, the president of the Desert Cruise Car Club.
And uh, you know, last time around you guys should come back and see what you could do for us.
You gave us uh five thousand last time, and uh we could get somewhere that or somewhere close to that, that would be fantastic.
Give us a hand.
That's September 12th is our car show.
You got here September 11th and 12th.
Yeah, yes.
Well the the the 11th is the cookout that we have at the motel, and that's for the incoming cars who stay the night at the motels.
That's where we we draw in the the lodgers taxes.
We'll have all those cars.
Uh we we had 120 cars last year register.
So this year we're hoping for much more than that.
Uh we won't know until uh you know uh we get there, but uh half of our participants uh pre-register online, and that's that's a big draw.
That way we'll give us an idea of where we'll be, hopefully on the 12th.
But uh the 11th is the cookout at the motel, and that's where we'll draw in, we'll have a band play and all that uh for entertainment for that.
Okay, great.
So okay.
Uh do you know how many people we have registered now?
Uh I think we have eight or nine.
It's early.
It's still pretty early for us right now.
Okay.
Any other questions?
Good.
All right.
Sounds good.
Thank you very much.
Appreciate you guys.
All right.
Next up will be the uh Clovis Lions Club.
Okay.
Um I took a few notes.
So let's see.
We're gonna have our gun show uh October 23rd through the 25th.
And we will have approximately a hundred or seventy-five to a hundred vendors that will come, and they usually stay three to four nights, depending on some of them come from like way off, and that they stay an extra night.
Uh let's see.
Oh, we added we added on to our things that we need.
Um we're going to put out the yard signs.
We haven't done that for a long time, and we're gonna try that again.
And um possibly some TV digital marketing to be something different and a new way to try to boost it.
We usually have about 14 to 1800 people, and we'd like a whole lot more.
Okay, sounds good.
That's I mean, it's just the same same thing as every time every other time.
Okay, you got and you got three dates, the 23rd, 24th, and 25th.
Yes, sir.
Yeah.
What time's the start and what time's the end?
Uh starts, well, Friday is one to seven, and then Saturday is nine to five, and Sunday's nine to four.
Okay, good deal.
Any other questions?
And then you guys are ready.
Six thousand, right?
No, that's that no one's the first time.
Oh, that's the very first time.
Yeah, it's 13,000.
Oh, I see.
All right, thank you.
Thank you.
Okay, the New Mexico Rodeo Association.
I guess it's a remote.
Yes, sir.
Can everyone hear me okay?
Yes, we hear you.
Okay, good.
Uh this is for the New Mexico Rodeo Association.
We have our year-end rodeo, so it's our championship rodeo for the year 2026.
We had it in closed last year.
We it turned out to be a fantastic event, and so we're coming back.
Um we did get some lodgers tax from you guys last year, and it helped immensely.
Um, we put your logo on all of our jackets.
And those jackets are we have about 150 contestants, and those jackets get sent to them, and they are contestants from anywhere from Kansas, Colorado, Utah, uh, Arizona, Texas, and obviously New Mexico.
Um it's gonna be on October 2nd and 3rd, Friday and Saturday.
We are gonna try to have a band both nights in the pavilion.
Um we want to look we want to advertise locally for that so that people can come and join in on that.
They can also come to the rodeo, of course.
But we're hoping that the band will also bring more local people out.
Um the total for the people that come to the event though, we have 150 contestants, but really it's more like 300 to 350 because of family members and all the staff and everybody that takes to put on this event.
And that'll be two nights in hotels, and then obviously restaurants.
Uh fuel in and out, you know, trucks and trailers have a lot of fuel.
Um I'm finalizing the jackets that the logo will go on, and then um I've got a flyer ready for social media that the Clovis City of Clovis uh logo gone on.
I already have a banner from last year, and we can put that up in the arena, and then afterwards we like to put it up with our photographs.
So we have our awards dinner in the pavilion sat Saturday night, and we put our our the Clovis banner in the background for our pictures.
I don't know what else you need to know.
That sounds pretty good.
Thank you.
And what time's uh what time's the event over on Saturday?
We are gonna do it at I believe six thirty to where it gets done.
Last year we got done, I want to say about nine.
It takes um us in the office a little while to get everything done, and all the contestants went over to the pavilion and they ate.
Um the event center concession stand put on a dinner for 10 bucks apiece.
And so the contestants went over there and paid for that and they ate and drank.
And then we started the awards.
I would say we probably started the awards about nine, and I think we were done by probably about 10, 10:30.
We had a really great time.
The facility is an amazing facility.
Thank you.
You have any other questions.
Mr.
Chairman, and just for the applicants uh information, uh looking at the budget and your budget is more than what you're actually requesting.
So this will not come into play.
But just in the future, just so you know, lodger's tax cannot go towards prize money.
And it can't go towards staff either for the for the events.
So uh just for your future applications, you can't request funding for those.
No, absolutely, I understand that.
Just to clarify the money that we spent last year, we spent it all on jackets.
Um I would like the extra money that we're asking for this year.
I would like to go towards the saddles, because I'd also like to put the Clovis logo on the saddles.
So the jackets alone cost 15,000.
Yeah, correct.
Okay, sir.
Yes, sir.
Sorry.
I I won't remember for next time how to fill that out, but I'm glad we pointed that out.
Um I'll just put the money that we could spend the Clovis money on the application.
Thank you.
Thank you.
Thank you for talking.
Thank you.
All right.
Uh we'll start off with the uh Curry County Chamber of Commerce event coordinator.
Ernie sends her apologies.
She's at the doctors in Lovbox, so I apologize.
So it feels really weird doing this.
Um, as y'all know what the uh um we partnered with uh the city of Clovis uh for over 27 years uh to fund the events coordinator position.
Um I do whatever is needed.
Um anybody can call me um even at six o'clock in the morning on Vicky.
Um so um, you know, um one of the things that I've done um this year um from last year I did help the base put on two um flag football tournaments that have grown each time.
So and they wanted to do it downtown, and so we brought in teams from Midland and um Lubbock and Amarella for that as well.
So that was pretty pretty interesting, and it was a two-day thing as well on that.
So I don't know what else to ask to say.
We definitely uh definitely do a good job.
Well, thank you.
And over our anniversary, we had uh, you know, kind of had late notice on it.
You guys you guys went above and beyond, so you know we appreciate you guys.
We appreciate you.
Thank you.
So for sure.
Um so any any questions?
Nope.
All right, sounds good.
Okay.
I'm just gonna stay here because I'm doing the next one as well.
Okay.
So this one is for the New Mexico Livability.
So it's uh it'll be for a full page ad in the New Mexico magazine that goes out across the United States.
And it's uh specific just to New Mexico.
So we want a page in there to bring tourists and hopefully some businesses and stuff to Clovis.
And um yeah, that's about it on that one.
You previously funded it um in the past, but we didn't do it last year.
Okay, that's that was gonna be one more question if we funded this last year.
Do you know how many of those go out?
You know, that's a good question.
I I want to say they do like 10,000, but that was the last, but I'm not a hundred percent now, but I do know it's online as well.
So um it goes um the New Mexico umic department also uh sends these out as well.
Okay.
Okay, sounds good.
Any other questions?
That was it.
Thank you.
Thank you.
Thank you.
All right, next up is the uh Clovis Main Street Light Parade.
Good evening, Chairman and members of the board.
Um, I'm Lisa with Clovis Main Street, and this is Nikki and Paul, our board president and board member um that are coming here to support us with this project.
So we have two of two requests for you today, and I'll start with the Christmas parade.
Um, as you guys know, the Clovis Christmas parade is the longest running event in our community history, and it has over a hundred years of history here in Clovis.
Um it's got a proven track record of attracting tourism and people from outside of town.
Um last I don't have last year's numbers, but I do have 2024.
I get them from uh the um what's it called?
Place or ACI, and we um get their numbers from them every other year.
In 2024, we had 19,790 people that came to the Clovis Christmas parade, and 272 of those people went to hotel rooms afterwards in our community.
Um but this is a community event that's a free family um event and people can come.
It's an evening event, so we usually do get um overnight tourism from it by having it as an evening event.
Um it is the uh an opportunity to have local spending in our small businesses, um, attract people from outside of the community.
It's a traditional event.
And this year we're trying to expand by branding Clovis more as a Christmas destination.
So we're wanting to incorporate Clovis as a holiday destination, being that we're the longest running community that has the largest Christmas parade and the longest Christmas parade for time-wise as well, too, in the eastern New Mexico region.
Um we're just um wanting to utilize a little bit more funding.
You guys have supported this event for years, and we're wanting to we've asked for a little bit more than we received last year.
Last year we didn't end up spending our total amount because we the banners um fell across the street, and so we weren't able to we were able to cancel that order before when the polls got pulled down.
Um so we were able to save some money there and this year we're looking to do do a little bit different advertising by adding flags up and down um downtown since we can't do the banner across the street.
We'll do a few more street signage and then we'll also be doing more radio and digital promotion as well too, and up those since we can't do the banner across Main Street as well.
So we're looking to um trying to diversify a little bit more of our marketing this year.
So I'd love to stand for any questions you guys may have on it.
Okay, sounds good.
All right, thank you.
Any questions?
Yeah.
What's the theme?
I so Vicky usually helps me pick a theme every year.
We have to get our top three and we put it out for public vote.
And so that's why I came to you guys um early because I was like, we gotta get this on the on, we gotta get our social media marketing started because everybody's asking already.
So um we try to pick a theme by August time frame, so we've got uh put it out for the public this month and then get get uh a theme locked in by August.
Yes.
If you have any recommendations, I'll take them.
Bring them a list.
Yeah.
And and we have a list of the last 15 years of what we've done.
So we try not to duplicate, but we're uh running out of ideas.
We are running low on ideas, so bring us your ideas.
It will be Christmas.
Yeah, yeah.
So yes.
Okay.
And as far as your uh your giveaways, all that stuff largest tax on it.
Yes, absolutely.
And last year you can you can ask Vicky, she was part of the promotional crew and handing out all of the all the giveaways, all the light up wands and all of the different um trinkets that we give out to kids, and they just love them.
They have such a great time.
It's been such a huge, huge added bonus to the event.
Um we also did branded mugs and shirts that we hit up and down Main Street throughout the day, and people used it, and we did it as a scavenger hunt, and those all had um the logo city logo on it.
I had commissioners asking me for them afterwards, and I I didn't even have one to keep myself because everybody wanted them so much.
So we're hoping to up that branding a little bit more this year.
Yeah.
Sounds good.
Um I just wanted curious on your signage and all that in your middle of the street and stuff.
How's that parade going to go now?
I so the the parade will still go down all the way to Grand, and actually it can go all the way to 2nd Street if we wanted.
Um, but we're gonna go ahead and go all the way still down.
We'll close that center parking.
So you'll still have parallel parking like we do from 7th to 14th, and we'll have that available, and then what we'll do is those handicap signs are removable, and so since it's a night parade, those will come out and then we'll have the floats and the kids be able to walk through there.
The same as always.
So there's always easy to run if I may.
Um I came down for the Fourth of July parade that we had.
It's one of the largest Fourth of July parades we've had.
And I videoed the whole thing.
And there were some very large uh trucks, uh semis even coming down the middle of the street.
And I think it did a little bob and weave, but they made it just fine.
People really enjoyed it.
But to say about the Christmas parade this year.
Things are gonna look totally different.
It'll be much more decorated.
Uh we're already the largest Christmas parade in the state of New Mexico at nighttime.
And we can't wait to do this Christmas parade.
It's going to be quite awesome.
So uh we appreciate your support.
Oh, yeah, for sure.
Good.
Cool.
One of the benefits we did with our downtown revitalization too is that we actually have outlets now at the new trees, so we'll be able to put up lights and stuff as well too.
So we're hoping to expand some of those downtown features as well just to make the downtown a little bit more holiday focused and centered as well, too.
Nice.
Sounds good.
You're gonna have to outdo someone at the park.
He has a thing too.
Yeah.
Oh yeah.
We helped start the we love the park.
We're gonna bring all of that downtown.
So we want to be a Christmas destination.
Yeah.
For sure.
Okay.
More lights the better.
Yes.
Yes, definitely.
Sounds good.
All right.
If we don't have questions, and I think honestly, you're the next one again.
Awesome.
Well, I'll go ahead and give you a little bit of information.
So this is a new event that we're bringing.
It's called the Great Blocks Party.
And what it'll be is it's going to be not just an event, but it's going to be a public launch and marketing campaign for our largest public investment ever made in transforming downtown.
So as you guys know, we are going through a $3.4 million downtown revitalization project.
And we are super excited about this.
We are going to be inviting people, delegation from all over the state.
So we'll have the governor's office, our regional legislators, New Mexico, Main Street, and the economic development department that we'll be inviting as well to come to this.
So we'll have people coming from all over the state.
This will be an opportunity for us to showcase and highlight our unique identity in downtown Clovis and encourage people to come out and celebrate on this investment and public um unveiling.
And we're gonna incorporate a ribbon cutting, we'll have um live music, we're gonna do a night market with makers markets and kids' entrepreneur fair all in one.
So we're kind of combining a few of our smaller events into one big event and do a street party and block party for this exciting opportunity to showcase what we've done in downtown and hopefully encourage everybody to join in the region and come out and visit downtown Clovis.
So we're gonna be doing some commemorative branding items.
Um we'll do some giveaways that are all branded and and visiting downtown and trying to encourage tourism in our um in Clovis.
Okay, sounds good.
Any questions?
Um you mentioned some music.
Is that going to be throughout the day or certain time in the afternoon?
Set the full hours.
Of course, we have music on our speakers now all day long.
So when you're walking up and down downtown, you get to listen to music all day.
Um but we also will be doing live music.
We haven't set the full timeline yet.
And actually we're really hoping that this event will be um kind of a kickoff to next year, where we're hoping to have a big large um three-day block party event um that we're working with the Creative Industries Department with the City of Clovis and Clovis Economic Development.
So this would kind of be a great launch into that.
And hopefully we'll have music and artists and everything at this one, but a little bit smaller scale, and then hopefully it'll be a good a good opportunity for us to learn from for this next big event that we're hoping to have in 2027.
Yes.
Um, Clovis Downtown is the hottest subject in New Mexico for downtown renovations.
And so New Mexico Main Street is trying to make a big deal out of this to showcase us, not only to the rest of the state, but also the governor's office of things that can happen in downtown areas across New Mexico.
So both of those entities are coming.
And so this is a very important celebration that we're about to embark on here, and and that's why we need some help here.
But it could be a a catalyst for lots of things for Eastern New Mexico as well as the whole state.
So that's where we are.
Cool.
And I will say we've been working with Clovis Music Association and helping them relaunch their organization.
Um every fourth Thursday, we have um a music training class for locals that want to learn how to expand their their music footing here in town.
And then we're also um gonna incorporate them into this project as well too, with open mic nights.
And we will have work we should have Bandolero reopened by then, and we'll have um music availability inside there, also in Red Door Pavilion, and then hopefully we'll bring in a stage and have outdoor music as well, too, for this.
Cool.
All right.
Thank you.
Thank you guys.
Thank you.
And then you were standing there supporting them, and then now they leave you there.
Yeah.
Very nice.
What kind of partnership is this?
I am Nikki Lovett.
I am with Clovis Community College, and I help with our cultural arts series.
Um this will be my third season to help with the cultural arts series.
We were able to use that for our last two shows.
We had a magician that came in and we bought um very unique packs of playing cards, and we're able to put the logo and everything on that, and kids who came to the show, parents loved it.
Um that we had left over after the show, we've handed out at CCC events and that kind of thing, so it's been great.
And then our very last show was Legends of Classic Rock, and we were able to get stress balls in the shape of stars because we had lots of big rock stars from that event, and it was a huge event.
It was one of our biggest ones.
I think we had 800 something people at that particular performance.
So this time I am coming asking for 3,000 to cover our first show.
We'll start in September, but we have some trying to kick off a few more advertising things leading up to that just to build our program and get the word out there.
We've started using more billboards in the Texas panhandle and different areas to try to bring things in, because some of the events that we're getting also go to Lubbock and Amarillo.
So hoping that we can get some of the people around here to stay for hours rather than going out there to see them.
What's the uh start time and end time for your show?
Is it well it usually it just depends because mostly they're on Friday or Saturday evenings, but there's occasionally where they're on a Sunday afternoon.
Um I think our very first show is on September 26th, which I believe is a Friday.
No, a Thursday.
I'm not sure.
We're still locking down our schedule, but it's supposed to be September 26th, and we're gonna kick off the first one at the what was the Mesa Theater, but now the Norman and Vipetty Performing Arts Center downtown.
So trying to really showcase the renovations that we've done for that, just to let everybody see that we're using it, Ian, hoping to use it a whole lot more throughout the season.
Sounds good.
Any other questions?
Have any of the uh acts been announced yet?
They have not.
We have we have two more to pan out for sure for the spring.
And there's a big kickoff thing that we're trying to work out whether or not we can say that out loud yet or not.
So just trying to make sure that we can get all our ducks in a row before we announce.
Sounds good.
Any other questions?
No.
No, we're good, right?
Oh, thank you.
Thank you so much.
All right.
Last one is uh shun Perkins uh memorial shoot.
Uh we want to have a Joe Whitehurst Memorial Shoot.
I don't know how many of y'all met Joe, kind of an icon in the sport.
Good guy around the country, helped a lot of kids, helped a lot of people.
I don't know.
It's never we've never done this type of thing before, so I don't know exactly how many people are gonna be here.
I expect there's gonna be between 50 and 100, maybe more, hopefully more.
As far as advertising goes, we're uh mostly social media because the guys that are gonna come, you know, they don't listen to the radio, they don't watch that much TV, they're out and about.
Social media get to them.
We uh the ATA Amateur Trap Shooting Association will send a email blast to either three or five hundred mile radius from from where we are.
The NMSTA New Mexico State Trap Shoot Association will also do that.
So the advertising will be done for us.
The prizes we're given for this shoot.
The HOA will get a high-end shotgun.
We're giving uh Henry Golden Boys for Ever Event Champion.
We are uh we're giving these four box carriers, which is just for four boxes of shotgun shells, they'll go to uh the class and category event champion in one event.
We had these uh barrel rests made.
I know y'all can't see it, but this is the the Clovis Range logo here, and it says Joe White Earth Memorial 2026.
This type of stuff, these guys will win it and they'll go to these other chutes, and this is what they'll carry around.
It'll be sitting on a table, it'll be on a gun, and everybody will sit and say, hey, Clovis has got a range.
We didn't know they had a range, and they'll want to come shoot with us.
The uh it'll be a three-day event.
These guys will come in probably Thursday night and stay.
You know, the whole time we got cooks coming from Aztec to cook a really good cook.
Cook a bunch of food for us.
Uh it should be a good deal.
The money I've asked for is actual money.
I went out and went ahead and got bids for what's gonna cost us.
That'll include a bunch of these.
There's nine of these four box carriers, and it's four dozen caps with the shitty little Clovis logo on them that will go out, and these guys are gonna wear them, you know, wherever they go, which will also bring a bunch of attention to us.
All right.
Sounds great.
Good day.
Good weekend.
Yeah, sounds like it.
Uh any questions.
Um what time does your event it's the second through the tent the fourth?
Yes, ma'am.
And what time are you expecting it to end?
We'll start shooting at nine o'clock in the morning.
The way we're gonna do it, we're gonna have one event a day.
We'll shoot singles handicapped and doubles.
We'll start on Friday with handicapped, and it'll depend on how many shooters we get, how many targets we shoot.
If we get a lot of shooter shooters, we'll only shoot, you know, maybe 200 targets.
If we don't get very many, we'll shoot a lot more targets and then bring in the money that way.
This is all gonna fund a scholarship.
If we get enough money, this the scholarship will be for any high school senior or any college college student that's active.
So Joe helped a bunch of these kids get to where they are today.
There's a bunch of kids going to college because of shotguns.
We've uh we've sent a bunch of kids, we've got national champions from the state of New Mexico with trip shotguns.
So it's a very good sport, and we hope to grow this into a big event.
Okay, sounds great.
Anything else?
All right, sounds good.
Thank you very much.
All right, that concludes all the requests.
Uh we'll be going back and going through them now.
Um see if anybody needs a break.
So good.
All right.
So we're gonna go through them.
Uh you're more than welcome to stay and listen through if you like.
All right.
Start with a fair one.
They came back, so that's where it's down at 35.
I wrote down an additional 20.
That down 20.
I'm putting it at 40.
20.
I need 10.
I think they'll put this close to where they were last year.
30.
Okay, so we'll give them 20.
Go back to it.
We'll see.
Sure.
All right, desert cruiser's car club.
Did y'all finalize that one?
And what we'll be doing.
I think we're still out up to you.
I put it down 10, but I'm way over budget with what I have.
Put it down what?
I'll put them down for 10 too on whatever budget with what I have.
Five.
Five.
Five thousand.
How many?
Five thousand.
An additional five.
I think once a total of twenty-five to go under what we did.
No, so they already gave we already gave them a five for the May meeting.
We give them another five and make it ten.
Oh, we moved on to the desert carpet.
Oh, what did we allocate?
Oh, the 20?
Okay.
Oh, yes.
Okay, I wrote 4K.
Okay.
Is it five?
Five.
Okay.
Okay, we'll get the Lions Club, which is three days.
They always do good.
Um we gave them six last year.
They used we gave them 84 last year.
I put seven.
We gave them six, I have three four.
Six.
I put a six.
Six.
Six.
Okay.
Six.
Sixty thousand.
Twenty-five.
Thirty.
Alright.
Fifteen last year.
Forty.
What are you guys thinking?
I put seventeen.
Let's come back to that one.
We're about we're looking at about sixty thousand.
So there's let's come back to that one.
Um event coordinator.
I put fully fund.
Fully fund thirty-five.
Correct.
Wait, what we've done in the past for them is half an hour and half, like at another meeting.
Well previously.
Yeah.
Huh?
Oh, okay.
Yeah.
Um give it half now and then have it come back.
So we do half and half later.
Or do you want to just fully fund it now?
Please.
I would I mean it comes out of this thing.
I would do it fully now.
Okay, just do it now, fully.
Okay.
Three.
I put down four.
Four?
Four will be in the last year.
We have four last year.
Four.
Yeah.
Is it moving a lot?
Does it move a lot in your hotel?
Two last time.
Yeah.
Very well.
I mean it it does look at this.
Yeah.
Okay, so I prayed.
We're starting with the right.
So again, start with five.
You wanna start with five?
Um we can.
On the light parade.
On light parade.
I think we should do more.
And then have them come back.
Okay, so let's do ten.
So what we got the rodeo.
Yeah, we're on the uh we still have the uh the block party.
Three for that.
Need three?
Yeah.
That's what I think about three.
Three.
Oh yeah, I wrote five, so yeah.
Yeah.
Much?
Yeah, my higher.
Me at the middle of four.
Four.
What did they finalize on?
Yeah, four.
Four.
Four.
Did there say four on that?
I wrote down three for the culture art series.
That's what they're asking for.
That was about eighty thousand right now.
Yeah, I've got two for them.
So the last one who were we are cultural arts.
Yeah.
I just give them two.
Yeah.
Two?
Because it's gonna be a year long, they can always come back.
And they do bring grooms to the hotels as well.
Every time.
Do they?
Mm-hmm.
I guess we'll find it.
Three?
It's full.
I mean they dropped they dropped it request from twenty three to three.
Okay.
And then the shooting.
Oh, fifteen hundred.
Yeah, I think about fifteen hundred.
This is this is our first time.
I think we always fund it everything on the first one.
Let's see how that works.
Okay, fully fund it.
I also put fully funds.
Okay, three days.
I mean we'll set three days.
Yeah.
Okay, so now we gotta go back to the rodeo.
So we check that so right now, let's see.
I don't think we're can.
We did fifteen last year.
Almost at ninety.
What are y'all thinking?
Huh?
What are you all thinking on it?
We're almost at ninety right now.
Yeah.
Two payment.
Yeah.
You get three sides.
We give it a fair thirty thousand last year, right?
Ten.
We did ten for them, I'll put my thirty for this trip.
Why did you go with the we wanted to go through it again at most?
Let's see what we prior found it up.
So this is where you dropped it.
That's what we did last year.
Okay.
Okay, we're about to drop some I have to drop a little bit lower on some of these.
Right now we're about ninety.
Yeah, I just have to sell more hotel rooms.
I'm thinking maybe the desert cruisers let's drop that down to like twenty-five.
Yeah.
You have what they want to we give 'em last year.
Five.
Okay.
That's fine.
Well, we do like three thousand for the lines club instead of six.
Mm-hmm.
They they bring a lot of business with lines to move water bills, yeah.
And all the money that we use.
I know, but we don't have that much money.
That's a problem.
We cut them that's just money taking away from the good they do.
And now a different location is here.
We'll keep it at six.
Okay.
So live parade.
Eight.
Okay.
Eight thousand for the live parade.
They have time to come back.
We don't want two for the block party.
They can always do that.
I wonder if we should just give them two.
They can come back in September.
So let me just give them two right now instead of a four.
We're doing ten for the uh fair.
Tent what?
Ten for the fair.
No, we haven't looked at that yet.
Culture arts, we're gonna do the three.
And then fully for the last one.
So the fair.
Do we keep the fair 20?
So just keep it 20.
So do we just do it this way and then just buckle up for next meeting?
The fair is huge.
Huh?
Yeah, I know.
Okay.
All agree.
So we're looking at 20 for the fare.
6,000 for the Lions Club.
10,000 for the rodeo.
35 fully fund for the event coordinator.
4,000 for the New Mexico Guide.
8,000 for the what is it?
Parade.
Light parade.
And then they can also come back.
2,000.
Okay.
2,000 for the block party, which they can also come back.
Full 3,000 to the cultural arts.
And then the shooting fully funded.
Yes.
Sound good.
I mean, we blew the budget here on the uh we're just tighten up next time.
We're gonna do that.
Yeah, we're gonna do it anyway.
So we go for that now.
At least we don't go work on that going forward.
Okay, ready.
Huh?
Okay.
I think we came up with a uh what we can come up with.
Can you go through the list again?
All right, so we ready to go through the list?
Yes, this is out.
I'm sorry.
We're doing sign language up here.
Yeah, okay.
Okay.
So Curry County Fair, we're gonna do 20,000.
Uh Desert Car Club, we'll do 2500.
The Clovis Lion Club, we're gonna do six thousand.
Uh let's see, the uh Finals Rodeo, we're gonna do 10,000.
Uh fully fund the event coordinator at 35,000.
4,000 to the uh live uh economic New Mexico Guide.
Uh we're gonna do 8,000 to the Chris's parade on willing that they can come back in September's meeting and ask for more if you guys would like.
But at least get you started.
Um thousand for the block party, same thing.
If you guys want to come back in September and ask for more, we can get more out for you guys on that one.
Uh three thousand for the cultural arts, and then fully fund the uh shoot at two thousand four hundred and seventy-two dollars.
Now make the next meeting fun.
All right, so if I can get a motion to approve, I'll make a motion.
I'll second and Jonathan with a second.
All in favor?
Aye.
Uh any finishing.
And just to remind the applicants that uh do not spend any money until after we officially award them with our city commission meeting on July the 20th.
So that's when we make a final approval.
All right, that concludes the meeting for tonight.
You all have a rest of your good rest of your night.
Clovis Lodgers Tax Board Meeting - July 14, 2026
The Clovis Lodgers Tax Board met on July 14, 2026, to discuss the fiscal year 2026-2027 budget and consider funding requests from various community organizations. The meeting began with a financial overview presented by staff, followed by presentations from applicants and concluded with board deliberation and approvals.
Consent Calendar
- Approved the minutes from the March 10, 2026 meeting. (Motion by Thomas Martin, seconded by Latasha Padilla; all voted in favor.)
Discussion Items
- Financial Overview: Staff reported a cash balance of $227,932.95 carried over from FY26, with $153,000 in carryovers for previously approved but unspent events, leaving an available balance of $74,932.95. An additional $289,985.50 is budgeted for the current fiscal year, bringing total available for distribution to $364,918.45. Allocations would allow $60,819.74 per meeting. With $195,932 in requests, the remaining balance for future meetings would be $168,986.45 ($33,797.29 per bi-monthly meeting).
- Applicant Presentations: Eleven organizations presented funding requests:
- Curry County Event Center (Curry County Fair): Requested an additional $35,000 (total $55,000) to expand entertainment, including rodeos, a ZZ Top tribute band, a community talent show, and a country concert. Estimated 240 room nights from vendors alone.
- Desert Cruisers Car Club: Requested $5,000 for a car show on September 11-12, expecting 120+ cars with half of participants pre-registering online.
- Clovis Lions Club: Requested $13,000 for a gun show on October 23-25, expecting 75-100 vendors and 1,400-1,800 attendees.
- New Mexico Rodeo Association: Requested funding for a year-end rodeo on October 2-3, with 150 contestants (300-350 including families). Past funding used for branded jackets; requested additional funds for saddles with Clovis logo.
- Curry County Chamber of Commerce Event Coordinator: Requested full funding for the position, highlighting support for flag football tournaments and community events.
- New Mexico Livability (New Mexico Magazine ad): Requested $4,000 for a full-page ad promoting tourism and businesses in Clovis.
- Clovis Main Street (Light Parade): Requested $10,000 for the Christmas parade, reporting 19,790 attendees in 2024, with 272 staying in hotel rooms. Plans to expand advertising with flags and digital promotion.
- Clovis Main Street (Great Blocks Party): Requested $3,000 for a new event launching a $3.4 million downtown revitalization project, inviting state officials and featuring live music and a night market.
- Clovis Community College (Cultural Arts Series): Requested $3,000 for the first show of the season, noting past events drew up to 800 attendees.
- Joe Whitehurst Memorial Shoot: Requested $2,472 for a three-day trap shooting event, with advertising through social media and shooting associations, and prizes including branded items.
Key Outcomes
- The board approved funding for all requests, totaling $90,972 (exceeding the per-meeting allocation but with plans to tighten future budgets). Approved amounts:
- Curry County Fair: $20,000
- Desert Cruisers Car Club: $2,500
- Clovis Lions Club: $6,000
- New Mexico Rodeo Association Finals: $10,000
- Event Coordinator (fully funded): $35,000
- New Mexico Guide ad: $4,000
- Christmas Parade: $8,000 (with option to return for more in September)
- Great Blocks Party: $2,000 (with option to return for more in September)
- Cultural Arts Series: $3,000
- Joe Whitehurst Memorial Shoot: $2,472 (fully funded)
- Motion to approve funding by Thomas Martin, seconded by Jonathan Nelson; all voted in favor.
- The board reminded applicants not to spend funds until final approval by the city commission on July 20, 2026.
Meeting Transcript
Okay. We're gonna go ahead and get started with the uh closed lodgers tax for July the fourteenth. Um I get a real call. Thomas Martin, Freddie Bryant? Here. Mayor Pretem Garza. Here. Tasha Padilla. Here. Melly Perthner. Here. Jonathan Nelson. Here. That takes care of real cool. Um, we'll get approval minutes from March Tenth. Uh, meeting. If I can get a uh second. Now with the first. And Latasha with the second. Okay. On a new business. Mr. How are you? I'm sorry. What? All in favor. My fault. Sorry. All in favor. Aye. Okay. So approved. Okay. New business. Thank you, Mr. Chairman. Yeah, absolutely. So obviously it's a new fiscal year, so you guys can feel like uh SACO potentially. Um but the cash balance at the end of FY26, we had 227,932 and 95 cents carried over to this year. Uh the carryovers that we had from uh events that we had already approved but had yet to spend their money where they weren't until after the fiscal year was 153,000. So that left you with an available balance uh to begin the year with of 74,932 and 95 cents. Of course, uh we have already budgeted uh for this year. Uh we're budgeting for the lodgers tax promotional funds, an additional two hundred and eighty-nine thousand nine hundred and eighty-five dollars and fifty cents uh for this fiscal year. Of course, we adjust that as we have actual numbers coming in uh and we plug those in uh from for each month as we go throughout our meetings of this year. That brings your available for distribution currently uh for this fiscal year of $364,918 and forty-five cents. Uh how that breaks down based off of our uh allocations uh would be uh allocating sixty thousand dollars eight hundred and nineteen uh and seventy-four cents for each one of the meetings. Uh tonight you have a hundred and ninety-five thousand nine hundred and thirty-two dollars uh worth of requests with if you fully allocated all of that. Uh that would leave you with an available balance for the remaining of the year of $168,986.45 cents. Uh broken down to the remaining bi-monthly meetings would be $33,797 and 29 cents. So uh with that, Mr.
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