Wed, Jun 3, 2026·Denver, Colorado·Council Committees

Denver Transportation and Infrastructure Committee: DEN Advertising Contract and Front Range Passenger Rail Briefing - June 3, 2026

Discussion Breakdown

Public Transportation39%
Contracts And Procurement30%
Miscellaneous30%
Civic Infrastructure1%

Summary

Denver Transportation and Infrastructure Committee Meeting: DEN Advertising Contract and Front Range Passenger Rail Briefing - June 3, 2026

The Transportation and Infrastructure Committee of the Denver City Council met on June 3, 2026. The agenda included an action item to approve a new advertising contract for Denver International Airport (DEN) and a briefing on the Front Range Passenger Rail District's Colorado Connector (Coco) project.

Action Item: DEN Advertising Contract

The committee considered a 10-year advertising concession agreement with JC Decaux Airports. DEN officials, including Chief Commercial Officer Chris Harden, Senior Vice President of Concessions Pamela Deshaun, and Senior Director of Concessions Brandon Zars, presented the contract details. Key terms included a total guaranteed minimum base rent of over $184 million over 10 years, with percent rent starting at 72.5% of gross sales (dropping to 62.5% once annual gross sales exceed $30 million). JC Decaux will invest a minimum of $16 million in new digital assets and remove legacy advertising to reduce visual clutter and improve passenger wayfinding. The contract includes no current ACDBE goal due to the federal interim final rule, but the airport retains the right to impose an “up to 2%” goal later. The selection panel scored JC Decaux nearly 15 points higher than the incumbent, Clear Channel.

Councilmembers expressed significant concerns about the lack of firm ACDBE/MWBE goals in the contract. Council President Centerville and others argued that the city’s own ordinances permit setting goals and that the “up to 2%” language could result in zero participation. Councilmember Alvidrez and Councilmember Hines questioned the delay in bringing the contract forward and the material differences from the RFP. The committee voted 7-0 to postpone the item to June 17, 2026, to allow time for DEN to address the goal language and provide additional contract details.

Briefing: Front Range Passenger Rail District – Colorado Connector (Coco)

General Manager Sal Pace and Board Chair John Putnam presented an update on the Front Range Passenger Rail District’s plan to establish intercity passenger rail from Fort Collins to Pueblo, with future extensions to Wyoming and New Mexico. The starter service (Phase 1) will run three round trips daily from Denver to Fort Collins by January 2029, using existing RTD and BNSF infrastructure, with a novel contractual partnership with BNSF tied to on-time performance. Full build-out (up to 10 round trips) would require a ballot measure for a sales tax of approximately one-third of a penny within the district (covering 2.5 million residents). The district proposes a “local return” program returning nearly 20% of tax revenue to local municipalities for station-area development. Special event stops at the new Broncos Stadium and along South Broadway are under exploration. Councilmembers asked about connectivity to Union Station, quiet zones, single-track limitations, and lessons from RTD’s FastTracks project. The briefing was informational; no action was taken.

Key Outcomes

  • The DEN advertising contract was postponed to June 17, 2026, by a 7-0 vote.
  • The Front Range Passenger Rail District briefing was received as information; the committee adjourned after the consent agenda.

Meeting Transcript

Hey Denver, it's time for this biweekly meeting of the Transportation and Infrastructure Committee of Denver City Council. Join us for the Transportation and Infrastructure Committee starting now. Good afternoon, and welcome to the Transportation and Infrastructure Committee. Today is Wednesday, June 3rd. My name is Chantelin Lewis. I serve as your council district eight representative, and I'm excited to continue to chair this committee. We'll start with a round of introductions and we can start with folks online. Good afternoon, Stacey Gilmar, District 11. Thank you so much. And then we can start with you, Councilman Blink. Thank you. Sorry, there's lucky district five. Good afternoon, Paul Cash from South Denver. Good afternoon, Amanda Sandover, Northwest Denver District. Hello, Chris Hines, Denver's perfect time. Perfect timing. Thanks. All right, with that, we have an action item and a briefing. The first is an action item from Den. So I'll let you all introduce yourselves and then you get into your presentation. Thank you, Madam Chair. I'm Chris Harden, Chief Commercial Officer at Dent, and I'll have him introduce themselves. Good afternoon. I'm Pamela Deshaun, Senior Vice President of Concessions at Den. Good afternoon, Councilmembers. My name is Brandon Zars, Senior Director of Concessions at Den. Madam Chair, we do have closing remarks, but I wanted to say before we go, on behalf of CEO Phil Washington and Den, we want to wish the very best of councilman parity for one of full health recovery as well as thanking her for all she's done for the city and county of Denver as well as Den. So we wanted to offer that. Okay. Don't let me forget your closing remarks because I forget sometimes. Okay. Certainly won't. So we have a four-year consideration to move to the full council and advertising contract. Um we will award the JC Decoe and Anne will walk you through that. I will speak to a letter that was received yesterday that we received that I'm sure your council members may have questions about, so we'll speak to that. And after that, we will have any questions, and we have several members of the DIM team that can address anything if we can't do it at this table. Okay. Okay, I'll begin. Thank you. We're here today together to present a significant non-aeronautical revenue agreement for Denver International Airport. This contract will reshape how advertising looks and fills throughout the terminal and concourses for the next decade. The total contract value of what we present today of over 184 million dollars represents the guaranteed base rent that Den will collect over the 10-year period. This base rent is guaranteed to the airport regardless of JC DeCoe's sales performance. This guarantee is a floor, it is not a sales and revenue ceiling. On top of the guaranteed base rent, the contract includes percent rent tied to actual advertising sales. In other words, Den will receive the greater of the guaranteed base rent or the percentage rent. So strong sales years will generate additional revenue above the guarantee while the airport is fully protected on the downside. The beginning percent rent is 72.5% of gross sales from advertising. Here is what JC Dakote is delivering under this contract, a minimum capital investment of over 16 million dollars. JC DeCoe is investing in the program up front.