Detroit City Council Media Services Budget Hearing - March 13, 2026
Detroit City Council Media Services Budget Hearing - March 13, 2026
On March 13, 2026, the Detroit City Council held a budget hearing for the Media Services Department. Director Brittany Brown, Chief of Staff David Bowser, and Agency CFO Andre Blair presented the FY2027 budget. The hearing focused on department operations, staffing levels, service improvements, and council members' concerns about coverage, accessibility, and efficiency.
Department Presentation
Media Services is responsible for ensuring residents are informed about city government activities via Channel 10 and digital platforms. The department has 38 full-time staff, with 80–90% of its budget allocated to personnel. It received 1,578 requests in the past year, including 500 photo/video requests. Between January 1 and March 10, 2026, it handled 35 city council requests, 29 mayoral press conferences, 19 external department requests, 10 formal requests, and 9 Board of Police Commissioners requests. The general fund budget increased from $1.57 million to $4.27 million, primarily due to shifting positions from the PEG fund and adding three new positions.
Council Discussion
- Council President Tate raised concerns about the lack of closed captioning on archived videos and the clunky virtual meeting system, which causes difficulties transitioning between committees. He requested improvements before the budget is finalized and offered to coordinate with IT on the Zoom issues.
- Council Member Miller questioned whether current staffing (3 graphic designers, 2–6 video/photo staff) can adequately serve 11 council members and the mayor. She argued for at least 3 videographers and 5 graphic staff and made a motion to add additional positions, which was placed into executive session. She also asked for a detailed explanation of the budget jump from $1.57M to $4.27M.
- Council Member Johnson noted that council had previously pushed for its own media services team due to heavy demand. She urged consideration of expanding staffing and ensuring council events receive proper coverage. She also requested that social media pages share council member activities.
- Council Member McCall asked about involving all areas of government in strategic storytelling and emphasized the need for digital engagement and language access.
- Council Member Pro Tim Young asked about developing educational programming about city government and implementing AI to improve efficiency. He cited potential savings of $920,000, operational efficiency increases of 50–80%, workload reductions of 35–40%, and productivity gains of 40–70%. He also suggested programming on Detroit's diverse history, including immigrant communities and the city's cultural heritage.
- Council Member Waters expressed concern that council events are sometimes deprioritized when mayoral events occur, leading to cancellations. She stressed the importance of including local Detroit contractors in the bidding process and thanked the department for its coverage on deed fraud.
- Council Member Calloway requested changing Channel 10’s music to Motown instrumentals. She asked for clearer processes for submitting announcements, including timelines and branding guidelines. She advocated for more consistent collaboration with city institutions such as the Charles H. Wright Museum and the Detroit Historical Museum, and for campaigns that include all council members.
Administration Responses
- Chief of Staff Bowser acknowledged the need for advanced planning and committed to regular meetings with council offices to map out events. He stated the department can internally flex and add staff as needed but needs more information on council’s specific demands. He also pledged to work with OCP to improve outreach to local contractors.
- Director Brown committed to addressing closed captioning with vendor ENCO within two weeks. She said the department is reviewing equipment to streamline Zoom transitions and expects improvements within 30 days. She outlined a shift from one-off posts to coordinated campaigns, highlighted a new women’s history campaign, and stated that AI tools are being explored for greater efficiency.
- CFO Blair explained that the general fund budget rise from $1.57M to $4.27M results from moving 19 positions from the PEG fund and transferring three positions from the mayor’s office, plus increased contractual services. A detailed breakdown will be provided in writing.
Key Outcomes
- The council moved the entire Media Services budget into executive session for further deliberation (motion by President Tate, no objections).
- Council Member Miller’s motion to add additional videographers, photographers, and graphic artists was also placed into executive session.
- The administration committed to: resolving closed captioning within two weeks; improving Zoom and committee transition logistics; holding bi-weekly planning meetings with council offices; providing a written budget breakdown; and exploring AI integration and educational programming.
Meeting Transcript
Ms. Modani, I think you're leaving something in the chair. Yes, ma'am. Good afternoon. Good afternoon. Thank you for your patience. As we move through our budget hearings, we're going to dive right in. If you can please introduce yourselves, and the floor is yours. You want me to start? David Bowser, Chief of Staff for the Mayor's Office. Brittany Brown, Director of Media Services. Andre Blair, Agency CFO. So just wanted to open up to acknowledge the sort of unique nature of this particular group, the Media Services Group. It's a capacity that services both the City of Detroit and City Council. And so it also has the potential through Channel 10 to touch so many different residents. And so this mayor, you know, sort of vitally understands the importance of how we get our messaging out and wants to make sure that this capacity is framed in a way that meets people where they are and gets the messaging out in a way that you know increases access to services and awareness of the things that all of us are doing. And so this presentation will go through how we're sort of reshaping that capacity to make sure that happens. Executive branch, legislative branch. I'm a communications guy. I just want to make that clear. All right. Thank you. Absolutely. Happy 313 to everyone. Happy 313 today. Um, as mentioned and introduced, my name is Brittany Brown, and as the newly appointed director of media services, I am honored to be here today to present the Media Services Fiscal Year 2027 budget. Over the past 67 days, we have begun implementing a strategic review of the department's operations with a focus on strengthening internal processes, establishing clear workflows, and identifying opportunities to streamline how media services and the administration and departments across the city work. This work is helping us bring greater structure on how requests are received, prioritized, and delivered across the department, ensuring that we continue to provide a consistent and effective service to the city leadership as well as residents. As a part of this effort, we are placing and putting a stronger system currently to aid in the betterment of production communication requests and project timelines across our team, allowing us to operate in a more organized and streamlined way. So of course, in recognition of Mayor Sheffield's RISE Hire platform, we want to ensure that media services aids in that bringing that vision to life to helping residents understanding what Rise Hire means as well as what it looks like. Continuing our responsibility to ensure that residents have access to clear, timely, and transparent information about the work happening across city government. This includes strengthening the city's communication platforms such as Cable Channel 10, while expanding ways residents can access information through digital platforms and cute, including YouTube and the City of Detroit's website. Media Services, um, the general definition we know it is as the department that is responsible for ensuring that residents are informed and aware of the activities and initiatives that are taking place of not only cities, the city's elected officials, but across the whole spectrum of um our government as well as our um city. We heavily rely and use um channel 10 as the city's primary public information platform as well as media services films and produces critical public awareness content that is also distributed throughout the city of Detroit's website and YouTube channel. We know that the goal of media services is to deliver information to Detroiters when they need it, why they need it through a variety of platforms where we can meet residents where they are. So to date, a breakdown of our budget, primarily between about 80 to 90 percent of our budget is designated for staffing, which also includes the support of personnel and operational infrastructure. And that is aided in the need to carry out the department's daily work. Currently, we have a team of 38 full-time team members supporting production, digital, and administrative operations. These team members support a wide range of work, including public meetings, mayoral events, and ensuring that city programming is broadcasted to residents using governmental access on the Channel 10, Channel 22, Channel 21, and public access 68. In addition to our internal team, Media Services also works with contracted partners when necessary to supporting larger productions such as state of the city or investiture. I also like to add that in tandem and hand in hand, our internal team is also gaining hands-on training with these individuals in terms of these larger entities to help us giving that support to making sure that our internal team is gaining more access and education on how they can be equipped to supporting us as well. In addition to that, it also allows the department to bring in additional technical experts and equipment when certain events require expanded production support outside of what we have. For example, we have a vendor SR Audio, which is one of our newer vendors who is a minority or minority-owned and detract-based vendor that provides audio visual services, including lighting, sound, and technical production for some of your events, council, as well as major city events. This approach allows the department to remain effective while still ensuring high quality production services for city initiatives. So we are a melting pot of what we serve currently, and just of course we want to mention that we are expanding and looking into how we can better serve the city. So across the board, we are offering the photography coverage, which is the steels photography as well as videography, as well as the broadcast and live stream, which we are functioning right now. Our team is working hard currently, as well as graphic design. So this is our one of our fame fame claim to fame of what has been an increased service lately, as we last year have over 1,500 requests, and we're gonna go into that in the next slide. In addition to that, we have our copy team, which services supporting documentation production across city departments, as well as film permitting coordination for productions taking place in the city of Detroit, which also creates and going goes into our ecosystem of those who are coming into our city to film in our in Detroit, as well as digital content distribution through the city's website and YouTube platforms. So to date, um our top requests within the past year, as well as I also have from the last 30 days graphics.
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