Hollywood CRA Regular Meeting – June 3, 2026

The Hollywood Community Redevelopment Agency (CRA) Board met on June 3, 2026, at City Hall. The Board approved three resolutions, received an update on beach and downtown projects, and discussed future initiatives including tree planting along US-1, the placement of a "Hollywood" sign, and downtown lighting maintenance.

Discussion Items

• Item 5 – Margaritaville Johnson Street Parcel License Renewal: The Board approved a fourth amendment to renew the license agreement with MVHF, LLC for five years with an option to renew. During discussion, Chair Levy raised the possibility of broadcasting the nightly concerts on YouTube; General Counsel Henlon noted copyright challenges related to cover bands and performance rights. Board member Hernandez requested a written legal finding on the feasibility of such broadcasts. The motion passed 7-0.
• Item 6 – US-1 Landscape Design ILA: The Board approved an interlocal agreement with the City for $76,425 for landscape design services by Bermello Ajamil & Partners for the US-1 Complete Streets project from Pembroke Road to Sheridan Street. Staff detailed a decade-long effort to obtain FDOT approval to place trees at the curb edge instead of the back of the sidewalk, noting that speed limit reductions in May 2025 finally allowed this. Board members expressed strong support for the vision but also frustration over the lengthy timeline and cumulative costs. Board member Hernandez stated that over $350,000 may have been spent on design and negotiations to date. The Board requested a conceptual design update, including tree species and locations, within approximately two months and directed that public meetings and FDOT coordination occur before finalizing concepts. The resolution passed unanimously.
• Item 7 – Beach Security Bollards Project: The Board approved a Phase II construction services agreement with Lebolo Construction Management, Inc. for $2,207,717, including $426,715 for direct purchase of materials and up to $110,000 for permit fees. The project covers installation of security bollards along the beach CRA. The item passed unanimously without discussion.

Informational Report

Executive Director Storey presented the monthly update on beach and downtown activities. Key points:

• Three street-end improvements on the beach are nearly complete; two are finished and a third is close.
• The CMED team is hosting a City Spotlight event with the Miami Association of Realtors, featuring a downtown tour and panel discussion, now sold out.
• The Realtors Association received a grant to bring a large "Hollywood" letters sign to the city; staff is exploring location options.

Board Comments and Discussion

• Hollywood Letters Location: Board members suggested potential sites including State Road 7/US-441 (visible from the turnpike), the Arts Park/linear park, and the empty lot near Wawa. Vice Chair Callari recommended an online interactive tool for public input on such projects. The Board supported the initiative and asked staff to report back with details.
• Downtown Lighting: Board member Hernandez reported ongoing streetlight outages downtown and requested a regular nighttime inspection routine by city staff. The Public Works team is addressing the issue.
• Beach Bandshell Mosaic: Staff confirmed the mosaic artist will begin installation on July 7-8. The front (proscenium) of the stage will also receive mosaic work and precast concrete similar to the Broadwalk, not just paint. Chair Levy urged completion of the front portion.
• Downtown Commercial Recruitment: Chair Levy emphasized the Board's priority of filling vacant commercial spaces and working with property owners and brokers. Staff confirmed ongoing efforts.
• Arts Park Sculpture Pedestals: Chair Levy requested a one-sheet with dimensions and parameters for potential sculpture donors, to be shared with the Art and Culture Center and sister cities.
• Upcoming Events: A reggae concert (Easy Star All-Stars) on Saturday, June 6, from 7-11 PM at Arts Park, and the Dream Car Classic on Sunday, June 7, were promoted.

Key Outcomes

• Item 5: Approved 7-0.
• Item 6: Approved unanimously. Board directed staff to return with a conceptual design and tree species information within about two months, after FDOT coordination and public input.
• Item 7: Approved unanimously.
• The Board supported the Hollywood letters initiative and asked staff to explore locations and coordinate with the Realtors Association.
• The Board requested a written legal opinion on the feasibility of broadcasting concerts from Margaritaville's Johnson Street parcel.