OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

Special Called Meeting of Public Services Committee - July 6, 2026

Meeting PortalMonday, July 6, 2026
BodyJonesboro, Arkansas
SessionMeeting Portal
DateMonday, July 6, 2026
StatusFILED
Video Record

STREAMING COPY IN PREPARATION — RECORDING AVAILABLE FROM THE ORIGINAL SOURCE

Transcript — Verbatim
0:00

All right, I'm showing four o'clock, and we'll go ahead and call the special called meeting of the public services to order.

0:07

Umst item of business is roll call.

0:10

Please mark your attendance.

0:16

The next and only item of business we do have a quorum, but we won't be voting on anything today.

0:21

Um, the only other order of business is communications 26035, and to that's to discuss the tabled ordinance of ordinance 26013 on the sports advisory board.

0:32

I'm not going to read that in its entirety.

0:35

If anybody needs a copy, I'll be happy to provide you one.

0:39

Um then I will open the floor for discussions.

0:43

I will ask that LJ Bryant first to read some correspondence.

0:46

Jerry Morgan was going to try to be here today, and he was unable to attend, so he sent an email to the committee earlier today.

0:53

And just out of fairness and transparent, I want to go transparency.

0:56

I want to go ahead and have that read, please.

0:58

I know you must be excited to hear me read an email, so here we go.

1:01

Uh dear public services committee in Jonesboro Parks and Recreation Advisory Board members, and this is from Jerry Morgan.

1:08

I was asked to speak at the meeting today regarding the ordinance for the sports advisory board.

1:12

Unfortunately, due to scheduling conflict, I will not be able to attend.

1:15

I did want to add some information and insight that I think will provide I think will be helpful in your decision on whether to forward to the city council for consideration.

1:25

These are my own comments that have not been approved by the AMP Commission.

1:28

First, it was mentioned by an individual in opposition to this ordinance that it appeared that this would be a hostile takeover and control of programs and facilities of the existing parks and recreation advisory board.

1:39

It was also mentioned by a city council member that I was not elected to promote sports tourism.

1:44

I was elected to represent people and families and children in this community, and it's not my goal to get heads and beds.

1:50

Our goal with this ordinance is not an either-or scenario, but was to add an additional component to our parks and recreation oversight that would help make decisions regarding the placement of our funds going forward.

2:02

I've attached a spreadsheet reflecting the funds that the advertising promotion commission has granted to various areas of the Jonesboro Parks and Recreation System over the past eight years.

2:11

This equates to almost 2.5 million dollars of hotel tax funds going directly to city and youth sports programs and projects.

2:18

I would estimate that recreational league sports received 80% of the benefit of these funds, while outside team weekend tournaments benefited by less than 20%.

2:28

An example is the soccer turf fields where the AMP Commission partnered with the city to spend close to three million dollars to upgrade the drainage and add turf fields.

2:35

This was at the direct request of the Parks Director in 2023.

2:39

The primary benefit to the city is stated from the Parks Director was to upgrade the facilities to allow outside weekend tournaments and not have cancellations due to rain and weather events.

2:49

This was a significant commitment from the hotel owners that collect all the tax money that the AMP used on these upgrades.

2:56

This was designated to be a win-win for all recreational players and tournament players.

3:00

After two seasons of availability of the turf, it is still unclear if any outside tournaments have occurred.

3:06

Also, a large part of our funding to the youth of the city has been for recreational league expenses that were granted to the city stars organization.

3:13

Regardless of the current investigation of funds regarding city stars, tens of thousands of our city youth have benefited from the programs that AMPs helped fund over the last decade.

3:23

Making a statement that heads and beds has not been the primary goal of the AMP Commission's funding decisions is completely contradictory to long history of partnering with the city.

3:32

Second, an additional reason for the approval of this ordinance is to add an additional layer of review for our tax dollars that are being spent by the city on recreational programming and asset allocations.

3:42

There have been many, if not most of the decisions that have been made by the city that were never reviewed, voted on, or even discussed with the existing parks and recreation committee.

3:51

For example, the decision that was made by the city administration to take over the city stars organization was never vetted by the parks and recreation committee.

3:59

City Council meeting January 6, 2026.

4:02

Then the City Parks Director stated in April that the city wasn't in the tournament business.

4:06

City Council meeting April 7th, 2026.

4:09

The director used various examples of tournament financials to make this decision.

4:13

Again, this was never discussed with the parks and recreation committee prior to that decision being made.

4:18

While it might make financial sense to get out of the tournament business, how many children in Jonesboro are there that are unable to afford to travel to play in tournaments that were robbed of their ability to play going forward?

4:29

Maybe three or more paragraphs.

4:31

Also, the cost savings to the city was minimal, if any at all, to do away with those weekend tournaments.

4:37

If a committee were established to review the cost benefits for the children and families to be able to participate here in Jonesboro, funding could possibly be available from organizations like the AMP Commission.

4:48

This would be the same as the AMP provided to city stars for several years for local tournaments.

4:53

As those tournaments also bring in family members for the weekend that support our restaurants.

4:57

Two more paragraphs.

5:00

Third, the AMP commission can provide significant data and funding that can help determine the best return for all of our citizens, both recreational and tourism related.

5:08

This information is in the form of tax collections and significant resources we've established with other cities and third party companies around the nation.

5:16

It is much better to learn from others than try and recreate the will.

5:19

A perfect example is the current Jonesboro shooting sports complex complex.

5:24

While this falls under purview or falls under review of the current parks and rec board, no proposal has ever been presented from the city or the board to determine the best path forward to expand this to eliminate the current financial deficit or expand programming for the youth of our area.

5:40

The AMP commission and the Jonesboro Facilities Boards have actively worked to propose a solution to include funding to achieve these goals.

5:47

Last paragraph.

5:48

Fourth and final, if the council members that currently serve on the public services committee feel that the current parks and rec commission committee is being provided adequate information and is adequate is actively involved in the decisions being made by the city for our youth sports, then please disregard this ordinance and continue on the path that has been used the past several years.

6:09

But as many of you who've served on the ANAMP Commission, either currently or in the past, please don't vote against this ordinance under the misinformation that it is an attempt of a takeover are only heads and beds.

6:24

Please note no comments in this email are directed toward the current parks and recreation director.

6:28

I feel that Jim Starns is working hard and a very good individual that deeply cares about John's world and the youth of this town.

6:33

These comments are for the discussion of the structure of governance that has been used for the past several years of our city youth and parks and recreation programming.

6:41

Thank you, LJ.

6:43

I'm gonna go ahead and open the floor to comment.

6:47

This is going to get a little bit cumbersome.

6:49

I will ask you to come to the podium, state your name and address for the record.

6:53

Please keep it relevant to the topic at hand so we can keep this timely and moving forward.

6:59

And again, we will not be voting on anything at this meeting.

7:02

It will go directly back to council tomorrow night for consideration.

7:10

Anyone on the committee?

7:18

I mean, I can make some comments, I guess.

7:26

I'm David Daniel.

7:28

I live at 2312 Lombardy Drive in Jonesboro.

7:33

What a mess.

7:40

The he said she said is beyond me.

7:46

It makes me want to come in here and in my younger days turnover tables.

7:52

There's got to be an answer.

7:57

Um I really feel like I know what Jerry is trying to get across.

8:05

Um the AMP commission put that amount of dollars into a request by our latter parks and rec director at whoever.

8:19

I've served on the parks and rec committee for a good while, along with uh Tina, I guess has been a while, uh, John's been a while.

8:28

Uh Jay's been on, then off, and now back on.

8:32

And listen, we're we all want what's best, and there's no way in the world that I believe that anybody on that committee or Jerry Morgan would not want the best for our children of Jonesboro in rec sports.

8:53

I get that.

8:55

Okay, I really I really do.

8:58

But I also understand the A and P side when you've invested that kind of money, which was needed, regardless if we have sports tourism or not, the turf feels were needed at Joe Matt Campbell for our youth sports soccer, so they could practice.

9:17

I mean, I've I've heard that they've canceled stuff because it was sprinkling, you know.

9:23

Uh I'll just say this.

9:27

Um Marilyn Copeland, who served a long time and is even was involved in the CS word back in the day, helped write the grant.

9:41

Um I think all of us volunteered, we like we like our positions uh for the most part.

9:50

Uh although we haven't really made any decisions, okay.

10:00

I think that we've made some suggestions when things were asked, and we've we've tried to support and talk about things, but as far as making any decisions, we haven't.

10:10

I don't believe that.

10:11

I've I've asked the most of the people that's on the committee currently, uh vast sum that served in the past.

10:24

I I just Maryland, she in the in the last meeting, y'all, y'all correct me now.

10:30

Hey, y'all correct me if I'm wrong.

10:33

Maryland in the last meeting thought that it might be a good idea.

10:38

If, hey, look, we oversight, everybody loves oversight.

10:43

We we want to we want to do what's right for Jonesboro and the people of Jonesboro and Northeast Arkansas, period.

10:52

So Maryland suggested, say, look, if if you want to put a couple of members, add to that to the committee that's currently working, we we don't have a problem, but she also suggested that maybe a couple of citizens go on this board.

11:10

I don't even know if that can happen.

11:11

I don't know if that's legal or not.

11:14

But uh I I just we got a lot of really really good things going.

11:24

We're you know, Craig and Brandon are here, they're working their tail off with the sports facilities company that's gonna come in and manage the sportsplex.

11:36

Uh we got Jim.

11:38

I will let me give Jim credit for the first time in a long time.

11:45

Uh he gave us in the in our last parks and rec meeting, he gave us a list of things that he needed some direction on.

11:54

First time I can remember that happened.

11:58

Okay, so I don't know what the answer is.

12:02

You know, you guys are elected officials.

12:05

Um, this is not about David Daniel or it's it's about Jonesboro, period.

12:15

And and man, we got to take all egos away.

12:18

There's there's been there's no way that I think anybody on this committee don't want what's best for our parks and rec and the money that goes into that, but I can also understand the AP's deal about getting people into Jonesboro and the sports tourism, the travel sports, if you if you call it, we we kind of we're kind of in the tournament business.

12:54

Jim, correct me if I'm wrong.

12:56

We're kind of in the tournament business and we're kind of not.

12:59

And I'm talking about softball, we're in the tournament business and and we're run by the city, correct?

13:09

Okay, uh shooting sports, tournament business, kind of run by the city, and so the fact that we don't want to be in the tournament business is somewhat true, and I understand, and I've we've talked about this year after year, probably not enough staff, probably not enough money to run everything that needs to be run.

13:38

So I don't I just know this if if the ANP is going to continue to help us support and grow and build the things to the Jonesboro standard, which I hold in high regard.

13:57

I hold in high regard.

13:59

I I want the best facilities that we can have, the best atmosphere we can have for our kids first, first and foremost, our people first, but then if we can bring the you know, the Tulsa's the St.

14:21

Louis, the Nashville people in here that's gonna put heads in beds, it can only benefit us, I think.

14:29

Now I've lived at Ridge Point, and I've been in that uh debate whether we should uh take that Sloan property and make it all apart.

14:43

I was for the hey, let's take it all.

14:45

Let's get it all.

14:47

Well, we got part of it, and uh we continue to have disc disc golf.

14:53

It was a successful deal.

14:55

People here most of the week from all lots of states.

15:00

I can't remember the exact number, but I think it was seven countries, which is a good thing.

15:06

So it just seems like we're in a wrestling match with each other.

15:14

And uh I kind of wish, you know, when we had our first meeting, Chris, we talked about having a joint meeting, kind of like we're doing today, and then the ordinance came a little quicker than we anticipated.

15:27

Okay.

15:28

Uh and and maybe I I know we got an investigation going on, and uh I'm not gonna proclaim guilt to anyone until they're found guilty, but once that's once the investigation is done and all of the layers of the onion are uncovered, then it maybe give us a little better uh information.

16:05

I I just I want everybody's ego to go away, period.

16:15

Ego was edging greatness out.

16:21

So I just wish everybody's ego would go away.

16:26

And you know, I I think there's lots of you got your committee here, you got the A and P, you got the Parks and Rec Advisory Board, you got the downtown Jonesboro Alliance, you got this and you got that, and it until those people really come together and take away all egos and think about what's best for Jonesboro in Northeast Arkansas, we're never gonna be as good as we can be, even though we're pretty good.

16:59

We're pretty good.

17:02

We're not without we're not without problems, but I can tell you you guys that sit on this committee, you guys that sit on the council, I mean that's kind of what you're elected for, is to make the very best decision possible for the most of the population.

17:25

And if you've got any questions, I'm happy to answer them the best of my ability.

17:31

I don't have any questions, but I want to build on a statement that you made just a little bit, coach.

17:36

Um, you know, when we brought that first meeting together, it it is very much the intent of myself and this committee that we work hand in hand with your group to make our recreational sports the best they can be.

17:48

Day one when Jim signed on, I told him that I was going to give him every tool in his toolbox to make Jonesboro sports.

18:00

Sorry to interrupt, Jim.

18:02

Would you second that, Jim?

18:04

Okay.

18:05

That's very much true.

18:07

It it was never anyone's intent to drive a wedge between these two groups.

18:11

Yeah.

18:12

And that ordinance was not, it was it was really not formulated by this group, so to speak.

18:18

It was formulated by a group of citizens that asked to bring ask us to bring it forward.

18:23

And I want it, I want to be very clear about that.

18:25

Yeah.

18:26

Um do I think it may be necessary?

18:28

Very possibly it may be necessary to have another committee to steer sports tourism.

18:34

Well, I here's what I'd say on that.

18:39

It to me, if you add another committee, you're just adding another committee, and it's just something else, somebody else that's got a meet.

18:50

I'd rather just have one committee or one commission personally.

18:55

Now, this is this is David Daniel, this is not the committee.

18:58

Okay, personally, I'd rather have one group, okay, that rather than these two groups having to get together, and now you got to get the group with this group, and now you got to get the and then it's got to go to the council, and you know, I don't really I'm not crazy about politics, I'm sorry, but it's got this ordinance and it's got this reading, and it's got this reading, and it's got I mean it's on and on and on before you before you know it takes a year to get it done.

19:24

I'd rather get it done today.

19:27

And and again to that point, um, I will say if you'll recall at that first meeting, I did make a statement that I don't know what the best option is, whether it's the second committee or adding individuals to your committee that focus on the sports tourism piece.

19:41

Yeah, uh we don't have all the answers either.

19:44

Sure.

19:45

I mean, we're we're just trying to figure it all out as we go.

19:48

Absolutely.

19:48

We want to make the best decision for not only the parks and rec department, but also for our AMP commission moving forward.

19:55

Yeah.

19:56

I I I I do think this, and and I've been on the committee now.

20:00

This is a third uh parks and rec director.

20:04

Maybe maybe.

20:08

Um in the past, the director was given a little bit too much autonomy.

20:15

They they you know, and that that may be why we're in the investigation we're in right now.

20:21

And um I will I will say this.

20:25

I think Jim is really working hard, and I appreciate the fact that he's asked us to consider some things uh rather than just getting a report.

20:36

Um chairman, sir.

20:43

A little history lesson for me.

20:44

I've been around, I guess I've been on the council 10 years, but back in the day when it was a commission versus being a committee.

20:49

Did you all have any more power when y'all were a commission?

20:52

What was the technicality?

20:53

I think I think Jay probably can speak to that because he was on uh when it was a commission.

20:59

Is that right, Jay?

21:02

I would I wasn't on when it was a commission.

21:05

Uh Jay Clevinger 4842 Leesburg Drive.

21:09

I've been moved for a year and a half, I still have to stop and think about it.

21:13

Uh no, I I was not on the commission.

21:17

My understanding was at that time in 1995, I believe it was, that if the parks department needed to buy a mower blade, they had to meet to approve it because they were the ones that um uh could allocate park funds.

21:41

That was my understanding.

21:43

And I got that from a former councilman uh Pop Strickland.

21:48

Uh he was one that was telling me all about that.

21:53

But it that's why it was dissolved and this was created, and what Jim is doing today was the method of operation this committee operated before I got off the first time back in I I can't even remember what year it was.

22:12

But uh the parks director would bring the committee uh things, um potential grants, um planning.

22:23

We uh I I I recall I was on there 13 years.

22:26

I require uh recall we did two plans that never got to council.

22:32

Uh they were just plans on paper.

22:34

It is basically what they were uh what they were.

22:38

Uh what coach D said, I agree a hundred percent with him, and honestly, I I'll I'll take fall on the sword for this.

22:48

I've been the most critical of this ordinance.

22:51

Um what it looked to me like on paper was a potential of a hostile takeover.

22:59

I was one that said that, and I'll own that because that's what I said.

23:04

I think we can all work together.

23:07

I think we can take ordinance 95645 that's on the screen there, and possibly expand it, include the uh chair of the public services committee.

23:21

I think the committee would welcome AMP, a member of the AMP to be on this committee, uh, a member of the facilities board to be on this committee.

23:32

I think there's something there that we can work together to do what's best for Jonesboro.

23:39

Uh a sports tourism.

23:43

I I don't think this is what we for sports tourism.

23:49

I don't think it's this committee or any other committee that's going to achieve what we all want, and then that's increasing uh the tax revenue from out-of-towners.

24:02

I mean, let's put it point blank.

24:04

That's that's what sports tourism is.

24:06

It increases uh your tax revenue.

24:09

But I think I think we're all open to inviting others in that want to see.

24:17

If there's something that this committee wants us to do, just tell us.

24:24

That's what that's what we'll do.

24:26

I mean, two years ago we just went through a major park plan that you guys adopted.

24:30

That's what you told us that you wanted us to do, and that's what we did.

24:35

So let's open up the lines of communication and let's let's talk with each other, let's collaborate.

24:43

I I I think that's the key here to have conversations, collaborate, and do what's best for Jonesboro.

24:50

I mean, that's my opinion.

24:52

That might not be anybody else's uh opinion on the on there, but I think that we could open this up and Chris come on board, you know, another member of the AMP.

25:06

But when we're disguising something as a sports tourism that's not really dealing with tourism, in my opinion, the way I read the ordinance, it's disingenuous.

25:21

Let's work together.

25:23

Let's come together, let's do what's best for Jonesboro.

25:28

Thank you.

25:30

Any other comments, Bob?

25:32

Jim, come on.

25:39

I didn't know.

25:41

Yeah, you make me nervous when you're all that quiet.

25:43

Um really quick.

25:45

And so when we met the initial time, you know, there's a misconception that we weren't in support of tourism or sports tourism.

25:52

And and I remember reading some 200 plus events that we had partnered with throughout the last calendar year to support sports tourism.

26:00

So in parks, we're not we're not opposed to sports tourism, and we're not opposed to to grow in Jonesboro.

26:07

What we had to do in parks in light of the investigation and everything that's going on is we had to focus on what our priorities were going to be.

26:14

And we we met as a leadership team, and we just determined really that we're going to emphasize our youth sports program because that's what we're here for.

26:23

Any kid that wants to play ought to have an opportunity to play at low cost or no cost.

26:28

And so our priority one was to make sure that that with our existing staff and our existing structure is that we have the ability to provide youth recreational sports at the highest level.

26:41

And we we can say honestly, in the last six months, I uh we can track how successful we've been with that.

26:47

And so that was focus number one.

26:49

The second focus was to take care of our existing facilities.

26:53

We have a lot, and and we we don't we we are fortunate that we have pulled a team together that that's in and can take care of this to take care of two sports complex, Craighead Forest Park, 25 pocket parks, four cemeteries, urban parks, and now trail system.

27:11

And so we focused on on those two items and said this is where we're gonna we're gonna put our energy towards.

27:18

Um as reading the ordinance that created our board, and I'm not gonna read the whole thing, I know you guys have seen it, but basically it just says the purpose of the parks recreation planning advisory committee shall be to advise the city council on matters relating to long-range plans for the parks development and growth activities to better serve the citizens of Jonesboro.

27:40

Said committee shall assist in establishing priorities for community recreation needs, developing effective expansion strategy and funding sources.

27:49

The committee shall meet as needed with minimum quarterly meetings, committee chairs shall serve as an ad hoc member of and primarily liaison with the parks committee of the city council of the city of Jonesboro.

28:00

And I I think we lost focus of that over some years ago.

28:03

I don't I don't know when that lost focus.

28:06

And as I become more focusing on parks, my mission was to get them to be more involved.

28:15

I want them to be my advocates for all that we do in Parks Erect.

28:18

I want them to be my advocates from the Parks Drecks side to the council so that everybody's aware of our needs, and they're a lot, and we've only begun to touch the edge of what we really need in parks for planning for the future of Jonesboro.

28:35

We certainly with enough notice can adjust our schedules to accommodate any sports tournament that wants to come to Jonesboro.

28:46

If if a true legit sports promotion company wants to come and do a softball tournament or a soccer tournament, and there's enough notice, we can adjust our youth sports programming to accommodate that and are willing to do so.

29:00

Um and so I I don't know where the misconception came from that we weren't weren't in support of that at one time, but but we've we've discussed this as a leadership team, and that there's not a problem with that.

29:12

Whether it's shooting, it doesn't matter what the sport is, we can accommodate that need.

29:18

As has been said by by Coach D, we don't have the staff to be in the tournament business.

29:25

And as Brandon can probably come and speak to you, that's a full-time job, and he doesn't have enough help right now in itself.

29:32

I promise you, I'm not speaking for him, but I can I can suppose he would say that.

29:37

We we the reason we are successful in tournaments and softball is because softball through the years had we have three to four times as much staff for my softball group than we do with basketball, volleyball, soccer, and or um I'm I lost.

30:00

But we have so many more staff members available to softball, we can make softball work.

30:04

Softball has a staff of four.

30:07

Basketball and volleyball have one coordinator, soccer has one coordinator, football has one coordinator.

30:14

And so for us to add additional tournaments and stuff in other sports, we just don't have the we don't have the team to do that.

30:20

And as as shown to this group as well as the council, we pulled everybody away for weeks and weeks to put on some longstanding tournaments because that was a tradition in Jonesboro, and we felt like it was the right thing to do for Jonesboro as well as for for youth sports in Parks and Rec.

30:36

But it it took all of our resources from all their regular jobs away to pull that off because we don't have that staff.

30:43

And so when we get to this this sports tourism, I am support of anything that helps benefit Jonesboro, certainly anything that helps with with parks and recreation.

30:54

This board has got some great city leaders that I think now that I'm gonna get to use them a lot and start directing our focus to really, as you asked, to give them more discretion and give them more opportunities to help us move forward in the right direction.

31:10

One, fall into master park plan, which has already been approved, and we really need to address that.

31:14

But two, start addressing some of our needs that I think have been ignored over the years.

31:18

And and we're gonna we're gonna brainstorm with this group to see how we can make that happen for Jonesboro.

31:23

Um as I've said before, I'm I'm not in support of any committee that doesn't include somebody from Parks and Rec on that committee.

31:32

I just want to make sure there's a provision that we have a voice in how our facilities are delegated or used or or proposed to be used, um, just so that we're prepared for that.

31:42

One, and two, that we are in support of that.

31:45

I I would encourage um to look at maybe the dynamics of our board, as Jay has said, and Coach D has both said, do we need to expand that board to include members of the council, members of the AMP?

32:01

And and we think we do.

32:02

The last time we met, we really do think that that makes the best sense to get us all working together.

32:08

We're not gonna succeed by fighting amongst ourselves.

32:11

We're not gonna succeed by not being supportive of of each group.

32:16

I mean, we have to work together to make this work because again, we got to do what's best for Jonesboro.

32:22

Me, every decision I make is what's best for Parks and Rec.

32:26

I'm not I when I every I have to I have to look at are we serving the youth of the community and are we taking care of our facilities?

32:32

And every decision I try to make is is this is this what's best for parks and rec.

32:37

I don't know if this is what's best for parks and rec, but I also don't know that that's not what's best for Jonesboro.

32:43

And so I just want to make sure I got that for the record um to know that that the dynamics of what we do, we've narrowed that focus down, and we're gonna be really successful at that.

32:54

Um I don't know how we can expand that in our department.

32:59

We certainly can't adopt sports tourism in Parks and Rec.

33:02

We can't we can't take that on.

33:05

I mean it's just not it's not it's just not possible mathematically.

33:08

We don't have the staffing questions for me?

33:15

Chairman, yes.

33:16

I I I hear what you're saying, so this is not a leading question because I don't have the answer to the question.

33:21

So I'm just asking a question aloud.

33:22

There's no doubt you don't have enough staff to do the things we're talking about.

33:25

We I think we everybody here just agrees on all the things.

33:28

There's no way you can do all those things.

33:31

I I hear you.

33:32

And I'm not punting the ball and putting it in your court to make public policy.

33:35

The people pay us to make the public policy, so it's our our problem to make the policy.

33:39

But I'll still ask you the question anyway.

33:42

In a dream world, how do you who do you think does staff the tourism piece?

33:46

I mean, I know some cities do it differently.

33:49

Some cities uh they'll have a big AMP commission with a bunch of staff, and I think we don't want to go that direction.

33:53

I mean, any thoughts about how we could work on the sports tourism phase, not just what committee does it, but I mean like literally the human beings that will do the work.

34:02

Certainly great question.

34:04

We uh we've actually had that discussion in some of our leadership meetings.

34:07

What would it take to be in the sports tourism business?

34:09

I think it'd take a staff of ten.

34:12

I I do.

34:13

I think it'd take a coordinator, and I think it'd take a staff of ten.

34:16

I think you'd have to identify what what events you wanted to partnership.

34:20

Um and probably our concentration would be field sports, not court sports.

34:24

We don't want to compete or appear to conflict and compete with with the um the the new athletic center.

34:31

We don't want to take that, but uh with a staff of ten additional workers that really their job was sports tourism, I think we could be that group that went out.

34:41

Um we we've talked to Parks and Rec people in Hot Springs and their sports tourism is all done through their AMP type commission.

34:49

Talk with uh Benton and Bentonville at a recent playground thing, and that's how they do theirs.

34:54

I I don't I don't doubt that we can do that.

34:57

I don't doubt that we could find a team that could put that together, make that their mission, but not with my existing staff.

35:00

I don't doubt that we could find a team that could put that together, make that their mission, but not with my existing staff.

35:02

I think it'd be a staff of 10.

35:07

And I think it's doable.

35:08

I just think you'd have to have a division at Parks and Rec that was sports tourism and concentrated on field sports, softball, soccer, football.

35:16

With that staff of 10, would that give you adequate staff to also sell those opportunities?

35:22

I think it would.

35:23

I think it would.

35:24

I think it would, I think it would certainly open some possibilities for us to really direct efforts strictly in that that that area.

35:32

Um and I and I and I think also during the off seasons for those sports, it would give our additional recreation people an opportunity to have some help to grow that as well.

35:43

I mean, I think that's something that that's that certainly could could look at.

35:47

But I I'll say this too.

35:49

If I look at what's best for parks, and I'm gonna get 10 people, that's not where I'd put them right now.

35:55

I mean, that would have to be, I mean, really, that would have to be a direction that would have to come that this is what we're gonna create this department for.

36:01

But if I had an opportunity to add 10 staff, it would not be in sports tourism.

36:05

There are a lot of other opportunities that I really need to fill.

36:09

Um but that's just a great question, but I I think it's what it would take.

36:22

Any other questions?

36:24

Just got one, Mr.

36:25

Chairman, if you don't mind.

36:26

Um, Mr.

36:27

Tim, tell me, I know we talked about this additional 10 staff, and you know, t from a pro-con standpoint.

36:33

Have you seen any other cities utilizing companies like you know, we put sports facilities group online to handle the sports plugs?

36:39

Has anybody done that from a city parks and recreation tourism standpoint?

36:44

From my staff, what we've researched, I don't know we we haven't found anybody that's doing sports tourism from parks or rec.

36:51

It's coming from some type of AMP or similar um organization.

36:57

Thank you, sir, Chairman.

36:59

Yes, let's put Brandon on the spot.

37:00

Is that something your company does that you're aware of in other parts of the country?

37:04

Brandon, do you care to come up just I don't want to overstep because uh I do know we do have uh agreements and with other parks departments, but as far as the tourism side, I assume that we have things in place to help and do matters like that.

37:26

But as far as just running the I don't know what the parks just kind of runs the facilities and then the recreation comes in, and that's where SFC comes in and they'll they'll uh put the leagues in and then they'll brought draw the tournaments and things of that nature.

37:40

That is uh I don't want to over speak because I I'm not sh really sure on how that's done.

37:45

But I'm so you don't know that they're actively promoting those other sports outside of the facility.

37:50

I mean the yeah, yes, sir.

37:54

Like the multi-sports facility.

37:56

Uh yes, so they'll have uh several uh well.

38:00

I'm trying to find a I think there's a place in Mississippi that has one, but uh they've got several different types of facilities, whether it's indoor field or outdoor aquatics, whatever you may have, and and yes, they have uh they have a group that's local that they bring in and uh run a lot of the events and tournaments and leagues as well.

38:21

Okay, so potentially your company could it's a worth a conversation, right?

38:29

Anything other questions?

38:30

Gotcha, no sir.

38:31

No, thank you, Brandon.

38:32

Thank you.

38:33

Thank you.

38:35

Anything else from the committee?

38:40

Anything else from your group, Coach D.

38:46

Uh I'm gonna open it up to community call in, even though we're not required to at this point because I want your input.

38:53

Anything from the community?

38:56

State your name and address for the record, please.

39:00

Uh Sarah Cook, 2915, North Culver House.

39:03

I think I've texted everybody up here today.

39:07

And uh everybody has responded, and I appreciate that.

39:10

Um I don't have any strong opinions about this sports advisory committee because I just don't necessarily have enough information to know, but um I think my concern when I learned of it was it felt like again we were creating another committee, and it seems like it's a difficult process to navigate already potentially.

39:33

We recently went through all of the swim team drama.

39:36

Um and I remember when that came up, I was looking online and I'm like, what committee is this gonna run through?

39:42

It came through public services, the contract went through the finance committee, and so just as a parent with two kids in town who are doing um sports.

39:51

I think my concern is if we have yet another committee that is making decisions about things, it gets a little convoluted and trying to understand.

40:01

And so I think my concern was that I voice to all of you is if we have an existing committee that's not functioning.

40:08

Um perhaps, like they've said, could we get it functional by adding other members that make it work?

40:16

I mean, someone told me, you know, they haven't done anything in 10 years, and um that seems that was kind of wild to me to hear something like that.

40:25

I just felt like um uh my understanding is that this sports advisory committee would be advisory only, and I'm assuming that this is what this um current committee is too.

40:38

So um I think that's really my biggest concern about that, and just obviously I have kids that play uh they play rugby for the city league, they've played soccer, but also are on a swim team, and so I understand there's different usage of the facilities, and I certainly want all of the kids in town, um, whether they're on a private team or they're playing a city team to have access to all of the facilities first and foremost.

41:06

I know there's a lot of conversation, like with the shooting complex, the big conversation is that it's losing money, and I understand that you know that and that there are things that could be done to remedy it.

41:15

But I also think when we're talking about the parks and when we're talking about these recreational sports, like the primary purpose of those, I think is to enhance the quality of life for our citizens, and so I think there's a tremendous amount of value in that, even if we're just breaking even, or if it's considered an investment on behalf of the city where we're putting money into it, I don't always see that as this red loss.

41:37

So I did want to kind of point that out as well.

41:40

Thank you.

41:40

Very valid points, thank you.

41:44

Yes, ma'am.

41:54

Hi, my name is Dr.

41:56

Ann McGee.

41:56

I'm a professor at Arkansas State.

41:58

I live at 1290 County Road, 754.

42:01

Um, I would like to speak more as a parent.

42:04

Um I would of two lovely children that have very little natural athletic ability, um, but that have benefited greatly from recreational sports, um, but also have had um the unfortunate conflict of when adult um conflict ruins their experience with sports.

42:26

So I think whatever path I haven't I tried to look to get the details of all this, but I couldn't find it last minute.

42:34

I think balance is an important um word to think about to not have it, it's important the economic, I understand that we're building a 70 million, who knows how much it's gonna cost in the end facility and that tourism and having economic um development is important, especially when taxpayers see that type of investment, like the businesses want it back, but at the same time, whenever there's anything on social media about the facility, you have people who are like, are my kids gonna be able to use this facility?

43:06

Like, is this all about just bringing in people from out of town?

43:10

So we need economic development and but at the same time, are all kids gonna be able to use it?

43:19

I mean, we talk about going in tournaments, a lot of students a lot of kids aren't at that level.

43:25

I have a dog, I have two children.

43:27

I have one that has been swimming for three years, was on one team, is now on another team.

43:33

Um the squabbles between those teams gonna end up in another committee, and then one team will have access and the other one won't.

43:43

I have another child whose special needs, who is ODD, who is ADHD, who at one point with one swimming, they had a little class that he could be in, and then they decided not to have it.

43:56

So the only way that I could get him into swimming was at St.

44:00

Bernard's, where I pay $30 for a 30-minute lesson once a week.

44:06

So he went from being able to swim three times a week to I spend 120 dollars for him to swim for 30 minutes once a week.

44:15

But the city doesn't have anything that he can, I mean, much more than you know, lessons for a week or something for him because the other programs are not accessible.

44:23

So, like, you know, I'm just anyways, I don't want to go off in anecdotes, but I'm just would like to see things balanced, that if there is a committee, that it's not all tourism, that it's not all rec, that I think the two need to go together, because in my experience, youth participating in sports helps all children from my son who struggles to make it through a day at school, to you know, athletes who take their kids to you know, they go to Orlando for tournaments.

45:01

Sports helps all of those children, and when it's focused just on tourism, my concern is that children such as mine will get left behind, or in that the egos of adults are going to make it so that not everyone has access.

45:20

Anyways, that's all I want to say.

45:22

Thank you.

45:26

Anyone else?

45:29

Coach, yeah.

45:31

Just thank you for your comments.

45:34

I appreciate it.

45:35

And maybe I was misunderstood, not that we haven't done anything in 10 years, we haven't really made a decision.

45:40

I didn't take it personally.

45:41

It's not my yeah.

45:44

Uh I will say this.

45:47

Uh to speak to Dr.

45:49

McGee's point.

45:50

Uh I was in on the planning of the sportsplex.

45:55

Okay, I'd like for y'all to refer to that, you know, being where I work.

46:00

But anyway, um, yes, when we when we were working on that sportsplex project, lots and lots of hours went into the planning of that thing, and like we talked about one of the goals of this whole project would be like, wouldn't it be great if every second grader in the Jonesboro Northeast Arkansas region learn to swim?

46:36

Okay, and I've preached and preached and preached that it there needs to be an affordable way for the people of Jonesboro to use that facility.

46:51

Now, that being said, we're spending a lot of millions of dollars on it, and so it it needs to make money, which would be pie in the sky.

47:04

It needs to break even so it can control its maintenance and operations, or it needs to be subsidized by the city a little bit.

47:12

And if I feel the same way about the shooting sports.

47:16

I mean, for our SWAT team, our police, our state police, if we have to spend a little bit of money out there to subsidize that, I'm all I'm all for it.

47:24

Now, I'd like to not to lose what it's losing right now, and hopefully one day it won't.

47:30

But anyway, Monday through Thursday, that facility we prayed that it's going to be affordable.

47:39

Craig and Brandon, we pray that it's gonna be affordable to our citizens, but now Friday, Saturday, Sunday, we need to be making bank.

47:49

It's as simple as that to get as much out of it as we possibly can.

47:57

Okay.

47:58

I hope I hope that helps a little bit.

48:03

Like if there were me right here in town, we need to be able to do that.

48:06

We need to vote.

48:07

Yeah, well, that's that's great.

48:09

And your special needs, I think there's a zero entry pool, and I mean, so we tried to think of as many things possibly we could to put in that thing.

48:24

Greg, anything to add?

48:27

Eloquent, you're great.

48:30

Okay, I don't know about eloquent.

48:32

My walnut ridgees sometimes don't come across, especially to Siri.

48:37

I want to I want to add to another point that you just made.

48:40

I mean, you were talking specifically about the first community bank sportsplex um Monday through Thursday being accessible to all, you know, the same is very much with all of our park systems.

48:53

You know, they need to be accessible to all kids at all times, but we still need to try to bring in a little bit of revenue on the weekends when they're available.

49:01

Yeah, and I I think that I I think that that probably got started with the soccer controversy when some people that wanted to use the facility were not uh allowed because they were gonna do this or that, and uh who knows what the motivation was behind that.

49:22

Hopefully that's being fixed right now.

49:24

I understand kind of in that gym.

49:27

All things working where they can people can rent the facility.

49:34

Okay, you still have your youth soccer, but you have your travel soccer that's getting to rent this facility some and practice that's that's the way it's going.

49:47

And I think a lot of this might have not have come to fruition if they'd have been allowed to do that the first thing.

49:57

Same thing happened to uh uh a baseball, but I think that's been resolved.

50:02

So hopefully things are moving in the right direction, but I don't think anybody on our committee.

50:11

I mean, our our doors open if if there wants to be.

50:14

I personally I don't think there's a need for two, but hey again, you guys are the elected elected folks, and I want to see our youths, our rec sports succeed.

50:30

I want to see our facilities improve and maintained.

50:36

Uh I want to see sports tourism in the Jonesboro.

50:40

I mean, they're closing the city down tonight, the street, and having the soccer.

50:46

That's that's awesome.

50:48

That's awesome for our city.

50:49

Those kinds of things are awesome.

50:52

Now, it's gonna be a pain for some, and you're gonna get some gripes, but personally, I think that's awesome.

51:04

All right, thanks.

51:05

Thank you.

51:06

Yeah, any other comments by anyone.

51:12

Well, I think you know, at the end of the day, I think everyone in this room is here for one reason, and it's the betterment of Jonesboro and our youth sports.

51:18

So, whether it's travel ball or whether it's recreational ball, so hopefully these two entities can work together moving forward a little tighter, and at that I will entertain a motion to adjourn.

51:31

Second.

51:32

All in favor?

51:33

Aye.

51:34

Any opposed?

51:35

We stand adjourned.

51:36

Thank you all for your attendance.

Discussion Breakdown — Share of Meeting
Parks and Recreation█████████████████████████████████████████████50%
Community Engagement██████████████████████████████████████42%
Procedural███████8%
Summary of Proceedings

Special Called Meeting of Public Services Committee - July 6, 2026

A special called meeting of the Public Services Committee was convened on July 6, 2026, to discuss Ordinance 26013 regarding a proposed Sports Advisory Board. The committee explicitly stated there would be no votes taken at this meeting, as the matter would be forwarded directly to the City Council for final consideration the following evening. The meeting focused on addressing concerns over perceived turf wars between the Parks and Recreation Advisory Board and the Advertising Promotion (AMP) Commission, staffing limitations, and the balance between local youth recreation and sports tourism.

Consent Calendar

  • No items of a routine nature requiring unanimous approval were presented or discussed during this special session.

Public Comments & Testimony

  • Jerry Morgan (submitted via correspondence read by LJ Bryant):

    • Expressed strong support for Ordinance 26013, arguing it is necessary to add a layer of review for tax dollars spent on recreational programming.
    • Opposed the characterization of the ordinance as a "hostile takeover," stating the AMP Commission is not attempting to control existing programs.
    • Supported the inclusion of sports tourism but noted that 80% of AMP's past hotel tax grants ($2.5 million over eight years) benefited local recreational leagues, while outdoor weekend tournaments benefited less than 20%.
    • Highlighted a discrepancy where a $3 million turf field upgrade was justified for tournaments, yet unclear if any tournaments subsequently occurred, while local youth sports benefited significantly.
    • Opposed the idea that the committee should disregard the ordinance; stated that if the current Parks and Rec committee is adequately involved and advised, the ordinance could be disregarded, but otherwise, the lack of oversight on major decisions (like the City Stars investigation) necessitates it.
    • Clarified that no comments were directed at Parks Director Jim Starns personally, whom he respects, but criticized the governance structure.
  • David Daniel (Committee Member, lived in Jonesboro):

    • Expressed concern regarding the "mess" and "he said/she said" nature of the situation, stating he wants all egos removed to serve the best interests of Jonesboro.
    • Supported the AMP's investment in facilities like Joe Mait Campbell turf fields, acknowledging the need for youth practice regardless of tourism.
    • Expressed uncertainty regarding the best path forward, suggesting that adding members (AMP or citizens) to the existing committee might be better than creating a separate board, though he noted he didn't know if that was legal.
    • Opposed the notion that the Parks and Rec board has been idle, noting that while few formal decisions were made, suggestions were offered.
    • Supported the concept of sports tourism but noted the city is "sort of" in the tournament business (softball/shooting) with minimal staff.
  • Jay Clevinger (Committee Member):

    • Expressed that he was one of the most critical voices regarding the ordinance, having previously described it as a potential "hostile takeover."
    • Opposed the current wording if it is "disingenuous," calling it a disguise for sports tourism.
    • Supportive of collaboration, suggesting expanding the current committee to include the Chairman of Public Services, an AMP member, and a Facilities Board member.
    • Clarified that sports tourism primarily increases tax revenue, not just community recreation.
  • Jim Starns (Parks Director):

    • Expressed clarification that the Parks and Rec department is not opposed to sports tourism and values economic development.
    • Defined priorities: Focusing on youth sports (low/no cost access) and facility maintenance due to severe staffing shortages.
    • Opposed the existing structure functioning as intended, noting it lost focus years ago and that the director previously had too much autonomy, contributing to the current investigation.
    • Expressed willingness to accommodate sports promotion companies if given sufficient notice, but stated definitively that the department cannot take on sports tourism itself without a staff of approximately ten additional workers.
    • Confirmed that they do not have the staff to run a full sports tourism division, citing the disparity between the four staff members for softball versus one for soccer, basketball, and volleyball.
    • Supported the idea that sports tourism could be a separate division or handled by an external organization (AMP model), but not with current resources.
  • Sarah Cook (Community Member, parent):

    • Expressed concern that creating an additional committee makes the decision-making process "convoluted" and difficult for parents to navigate.
    • Questioned the functionality of the existing Parks and Rec committee, citing claims that it has made no decisions in 10 years.
    • Supported the idea of functionalizing the existing committee by adding members rather than creating a separate advisory board.
    • Emphasized that the primary purpose of parks is quality of life for citizens.
  • Dr. Ann McGee (Community Member, parent and professor):

    • Expressed concern that focusing solely on tourism could leave children with special needs or those unable to travel to tournaments behind.
    • Advocated for a balance between economic development and equitable access for all children, citing personal experience with a child with ADHD/ODD losing city swimming access.
    • Opposed the potential for "squabbles" or conflicts of interest between teams in any new committee structure.
  • Greg (Community Member):

    • Agreed with Dr. McGee that accessibility should be prioritized Monday through Thursday while generating revenue on weekends.
    • Noted that access has been improved at the sportsplex for travel soccer and baseball after previous conflicts.
    • Expressed mixed feelings about a second committee, stating he personally doesn't see a need, but defers to elected officials.

Discussion Items

  • Nature of the Ordinance: Discussion centered on whether Ordinance 26013 was a genuine oversight mechanism or a "hostile takeover" by the AMP Commission. Jerry Morgan and David Daniel argued it was an oversight tool, while Jay Clevinger and others admitted to initial fears of a takeover, suggesting the language be clarified to encourage collaboration.
  • Board Structure: Multiple speakers (David Daniel, Jay Clevinger, Jim Starns) suggested that adding members from the AMP Commission or the public to the existing Parks and Recreation Advisory Board might be more efficient than creating a new, separate Sports Advisory Board to avoid bureaucratic overlap.
  • Staffing and Sports Tourism: Jim Starns detailed that the current staff cannot manage the "sports tourism business" or travel tournaments in addition to recreational leagues and general facilities maintenance. He estimated a requirement for a dedicated staff of 10 to handle tourism, specifically for field sports (softball, soccer, football), but noted this would not be his priority if given such a budget, as other park needs are unfunded.
  • Investigation Context: Several speakers (Morgan, Starns) referenced the ongoing investigation into the City Stars organization as a catalyst for the need for better oversight and the reason for the Parks Department's current focus shift toward basic youth services and facility upkeep.
  • Facility Usage & Revenue: The discussion covered the City Stars and the Sportsplex, with a consensus that the facilities must break even or generate profit on weekends (Friday-Sunday) to offset maintenance, while remaining affordable for local youth during the week.

Key Outcomes

  • The committee agreed that there would be no vote on Ordinance 26013 during this meeting; the item is scheduled to go to the full City Council for consideration on the following evening (July 7, 2026).
  • There was a consensus among committee members, parents, and the Parks Director that all groups should work together to avoid conflict, with a suggestion to "take all egos away."
  • The committee did not formulate a new recommendation; however, several members (Clevinger, Starns, Daniel) verbally supported the concept of expanding the existing Parks and Recreation Advisory Board to include AMP and public members as a potential alternative to the proposed Sports Advisory Board.
  • The meeting was adjourned after a motion was passed to end the session. }

Meeting Transcript

All right, I'm showing four o'clock, and we'll go ahead and call the special called meeting of the public services to order. Umst item of business is roll call. Please mark your attendance. The next and only item of business we do have a quorum, but we won't be voting on anything today. Um, the only other order of business is communications 26035, and to that's to discuss the tabled ordinance of ordinance 26013 on the sports advisory board. I'm not going to read that in its entirety. If anybody needs a copy, I'll be happy to provide you one. Um then I will open the floor for discussions. I will ask that LJ Bryant first to read some correspondence. Jerry Morgan was going to try to be here today, and he was unable to attend, so he sent an email to the committee earlier today. And just out of fairness and transparent, I want to go transparency. I want to go ahead and have that read, please. I know you must be excited to hear me read an email, so here we go. Uh dear public services committee in Jonesboro Parks and Recreation Advisory Board members, and this is from Jerry Morgan. I was asked to speak at the meeting today regarding the ordinance for the sports advisory board. Unfortunately, due to scheduling conflict, I will not be able to attend. I did want to add some information and insight that I think will provide I think will be helpful in your decision on whether to forward to the city council for consideration. These are my own comments that have not been approved by the AMP Commission. First, it was mentioned by an individual in opposition to this ordinance that it appeared that this would be a hostile takeover and control of programs and facilities of the existing parks and recreation advisory board. It was also mentioned by a city council member that I was not elected to promote sports tourism. I was elected to represent people and families and children in this community, and it's not my goal to get heads and beds. Our goal with this ordinance is not an either-or scenario, but was to add an additional component to our parks and recreation oversight that would help make decisions regarding the placement of our funds going forward. I've attached a spreadsheet reflecting the funds that the advertising promotion commission has granted to various areas of the Jonesboro Parks and Recreation System over the past eight years. This equates to almost 2.5 million dollars of hotel tax funds going directly to city and youth sports programs and projects. I would estimate that recreational league sports received 80% of the benefit of these funds, while outside team weekend tournaments benefited by less than 20%. An example is the soccer turf fields where the AMP Commission partnered with the city to spend close to three million dollars to upgrade the drainage and add turf fields. This was at the direct request of the Parks Director in 2023. The primary benefit to the city is stated from the Parks Director was to upgrade the facilities to allow outside weekend tournaments and not have cancellations due to rain and weather events. This was a significant commitment from the hotel owners that collect all the tax money that the AMP used on these upgrades. This was designated to be a win-win for all recreational players and tournament players. After two seasons of availability of the turf, it is still unclear if any outside tournaments have occurred. Also, a large part of our funding to the youth of the city has been for recreational league expenses that were granted to the city stars organization. Regardless of the current investigation of funds regarding city stars, tens of thousands of our city youth have benefited from the programs that AMPs helped fund over the last decade. Making a statement that heads and beds has not been the primary goal of the AMP Commission's funding decisions is completely contradictory to long history of partnering with the city. Second, an additional reason for the approval of this ordinance is to add an additional layer of review for our tax dollars that are being spent by the city on recreational programming and asset allocations. There have been many, if not most of the decisions that have been made by the city that were never reviewed, voted on, or even discussed with the existing parks and recreation committee. For example, the decision that was made by the city administration to take over the city stars organization was never vetted by the parks and recreation committee. City Council meeting January 6, 2026. Then the City Parks Director stated in April that the city wasn't in the tournament business. City Council meeting April 7th, 2026. The director used various examples of tournament financials to make this decision. Again, this was never discussed with the parks and recreation committee prior to that decision being made. While it might make financial sense to get out of the tournament business, how many children in Jonesboro are there that are unable to afford to travel to play in tournaments that were robbed of their ability to play going forward? Maybe three or more paragraphs. Also, the cost savings to the city was minimal, if any at all, to do away with those weekend tournaments. If a committee were established to review the cost benefits for the children and families to be able to participate here in Jonesboro, funding could possibly be available from organizations like the AMP Commission. This would be the same as the AMP provided to city stars for several years for local tournaments. As those tournaments also bring in family members for the weekend that support our restaurants. Two more paragraphs. Third, the AMP commission can provide significant data and funding that can help determine the best return for all of our citizens, both recreational and tourism related.

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