Redevelopment Authority Meeting - March 26, 2026: Public Market, River Point Park, Lot Updates, and Option Agreements
Redevelopment Authority Meeting - March 26, 2026
The La Crosse Redevelopment Authority (RDA) met on Thursday, March 26, 2026, at 4:00 PM in the City Hall Council Chambers, adjourning at 5:07 PM. The meeting covered updates on the Public Market, the River Point District Park Plan, Lot 6 senior housing, Lots 11 and 12 subdivision and feasibility, and option agreements for Lots 1 and 2. Several votes were taken, advancing multiple developments.
Consent Calendar
- Approval of Minutes: The minutes from the February 26, 2026 meeting were approved by voice vote (motion by Przytarski, second by Fimple).
Public Comments & Testimony
- No public comments were recorded.
Discussion Items
- Public Market Update (Item 26-0304): Julie (staff) presented an update on renewing the public market project through a City-RDA partnership. She noted that pre-development work (feasibility study, site analysis, business plan) was done around 2017-2020 but paused due to the pandemic. New conversations with other Wisconsin markets indicated a need to update those studies and hire a dedicated project coordinator using TID 11 funds (expenditure period ends October 2026, TID active until 2031). The RDA expressed general support for moving forward, with a resolution to be brought back for formal approval at a future meeting.
- River Point District Park Plan (Item 26-0287): Dan Trisoni (Parks Deputy Director) presented a concept master plan for the park transferred from RDA to the Parks Department. Four goals: connectivity, low maintenance/sustainability, complement the development, and enhance natural beauty. Two million dollars is requested in the 2027 capital improvement budget (not yet approved) for Phase 1. The plan includes a boardwalk, gas easement limitations, flood concerns, and coordination with the Friends of La Crosse River Marsh. The Park Board approved the concept as a starting point. Estimated build-out could take up to 10 years, depending on funding and donations.
- Lot 6 Update from MSP Development (Item 26-0257): Brian Woolsey (MSP) and Katie (Rinka architect) presented an evolved concept. Market research (Tracy Cross) showed only 100 units possible for active senior (55+), so they shifted to a full senior care campus (independent living, assisted living, enhanced care, memory care) with higher density. The two-acre site will have two structures (one primarily independent/assisted living, the other memory care/enhanced care), with rooftop amenities, limited parking (<1 space per unit), and a loading zone proposed on a triangular portion outside Lot 6 (a view corridor parcel). The RDA indicated no objection to planning for the loading zone, but noted coordination needed on stormwater and landscaping.
- Lots 11 and 12 Update from RyKey and Cowboy Jack's (Item 26-0288): Lee Haramza (RyKey) reported Lot 11 apartments are finalizing plans at 60 units, with a July 2026 start target. He detailed geotechnical challenges on Lot 12: a concrete monolith 7-9 ft deep extending 18-20 ft, requiring 67-75 ft concrete piers for any structure, making building infeasible. Instead, Bill Albright (Cowboy Jack's licensee) proposed using Lot 12 as a parking/landscaped area with solar canopies, foraging plants, and activated space to support the restaurant and marina. He argued this is the highest and best use, preserving view corridors and exceeding original density targets. The RDA voted to direct staff to draft a division agreement of the option for Lots 11 and 12 (motion by Janssen, second by Ostrem, carried on voice vote).
- Planning Option Agreement for Lot 1 with Unwind (Item 26-0290): Unwind representatives confirmed they are ready to proceed with geotechnical work and design. The RDA approved the option agreement (motion by Ostrem, second by Fimple, carried on voice vote).
- Planning Option Agreement for Lot 2 with Unwind (Item 26-0291): Similarly approved (motion by Ostrem, second by Fimple, carried on voice vote).
- Project Manager Update (Item 26-0295): Jason Gilman reported on coordination for Lots 1, 2, 11, 12, workforce housing connections with major employers (via La Crosse Chamber), renter equity program interest from Northwestern Mutual, Edward Jones, Trust Point, and large employers like Mayo. Also: a video for ULI conference, solar energy system discussions with Ethos Power, and ongoing developer inquiries.
- Financial Update (Item 26-0286): The March 2026 financial report was presented; no questions were raised.
Key Outcomes
- Public Market: General agreement to proceed; staff to bring forward a resolution specifying TID 11 fund transfer and project coordinator duties at a future meeting.
- River Point Park Plan: Concept approved by Park Board; RDA acknowledged the presentation; next steps include design development and 2027 budget approval.
- Lot 6 Senior Care Campus: RDA endorsed continued planning, including the proposed loading zone on the triangular parcel, contingent on coordination with city staff.
- Lots 11 & 12 Division: Motion carried to have staff draft an agreement separating the option for Lot 11 (RyKey) and Lot 12 (Cowboy Jack's/Cap Vest); to be brought back for approval.
- Lot 1 and Lot 2 Option Agreements: Both approved by voice vote, formally moving Unwind into the next phase of development.
- Adjournment: Meeting adjourned at 5:07 PM.
Meeting Transcript
The city of Lacrosse. Welcome to those joining in person and those those online. We jump right into our agenda with approval of our minutes from our February 26th meeting. Entertain a motion to approve and a second. A second by Ed and sorry, motion by Ed and a second by Gus. Any questions or comments on the minutes as presented. Seeing none, all in favor of the motion, aye or thumbs up. All opposed, same sign. All right, motion carries. Thank you. First agenda tonight is 26-0304, a discussion and possible action on an update to the public market documents through a city RDA partnership. And I'll welcome uh Julie to the podium for a summary and some discussion. Julie, welcome. Thank you. Good afternoon. So just to give some background on this item. So back in about 2017 and then leading up to 2020, the RDA in partnership with the city did some pre-development work on a public market project. So the RDA specifically oversaw the completion of a feasibility study, a site analysis, and a business plan. And then shortly thereafter, the world kind of shifted on its access with the whole pandemic thing. So this got pushed back on the back burner for other high priority projects. So I was tasked with kind of with doing that and working with my intern Ethan, who's been incredible on this. And also to just better understand what would be the next steps for lacrosse to maybe move this forward. We've met with multiple Wisconsin markets too a couple of times asking those questions about you know the good, bad, and the ugly. And what we kind of became clear through those conversations is that there would be a need to update the feasibility study in the business plan. It has been some time and there's been a lot of changes in the world. Additionally, something we heard repeatedly that there really is a need to have a person or an organization potentially dedicated to the project, like a role that was dedicated not just to be an add-on to someone who's already maybe has a full plate, uh, but what somebody could own the process, build the concept, oversee some of these feasibility studies uh business plan things, not necessarily doing it themselves, but the process to get those updated. And so of course that requires financial resources to move that forward. So we looked into a possibility for that. Um and so uh TID 11 was one of the resources is an urban renewal project that uh this would be eligible for, and there's availability of funding currently. Um so this concept might sound somewhat familiar because it really started to sound a little bit like the RDA uh the River Point District project and kind of a similar relationship that we that has been created with the role that Jason Gilman has. And um, so the idea was to maybe have somebody be brought on that could uh facilitate this project, but on a lesser amount with a lesser time commitment um in lesser uh lesser amount, meaning less funding needed. So the purpose of my of me coming today is to give you the update and to get feedback from the RDA on the interest in participating in a project like this. Um the next step would be that we would bring forward if the RDA was was wanted to partner on something like this again and kind of renew this project. We would work as staff to bring forward a resolution at an upcoming meeting that would further specify the dollar amount that would be transferred from um to the TID. Of course, this would all have to go for council for approval as well. Um, and then just specifications on the the duties and the expectations of what the money should go towards. Um then there would be an agreement drafted too between the city and the RDA if that resolution were to all be approved. Um so that's what I had to share today. I'm happy to answer any questions. Julie, thank you very much. And just for historical context, uh public market as Julie mentioned, has been discussed in this body just as a I think a concept and then for community feedback, right? I think this this body's generally given some its support to this, but I think the point of today is to um confirm that support, right? To to as Julie mentioned, confirm that we are um interested in um exploring avenues for our public market and and as Julie mentioned, a partnership with uh the city through appropriate review processes, etc. So as Julie mentioned, do we have any any questions related to current process current state or um what we may anticipate in the next weeks, months? Councilmember Jason. Julie, could you maybe um for anybody that might be even listening um as well as the committee go into maybe kind of a timeline of what that might this might all look like? Yeah, so the public a public market in general is a is a it's a pretty big project. So um many communities, they it takes years to get something like that off the ground to get the capital needed. Um, as an extreme example, I shouldn't well, I shouldn't say extreme, a larger, a longer timeline. The Madison public market took almost a couple decades to get to where it needed to be to get the funding.
openpublica.com