OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

La Crosse Neighborhood Revitalization Commission Meeting - April 1, 2026

Common Council & CommitteesWednesday, April 1, 2026
BodyLa Crosse, Wisconsin
SessionCommon Council & Committees
DateWednesday, April 1, 2026
StatusFILED
Video Record
0:00 / 49:57

Transcript — Verbatim
0:55

All right, I'm gonna call this meeting to order at 6 02 p.m.

0:59

on Wednesday, April 1st, 2026.

1:03

Uh commissioners are present with the exception of uh Commissioner Herdeby's, and we will move to the approval of the February 4th, 2026 meet and minute.

1:18

Motion made by council member or commissioner Gary's county boy.

1:24

Uh second by Commissioner McNow.

1:28

Any corrections or discussion?

1:31

All right, seeing none.

1:32

All in favor, please signify by saying I or a thumbs up, Hannah.

1:37

All right, that motion passes unanimously.

1:40

So our first agenda item, which is uh presentation from downtown Main Street Director, Mr.

1:46

Chad Honeycutt.

1:55

Um this feels like it's this is more correct.

1:58

That's that's better.

1:58

We can hear you now.

1:59

All right.

2:00

Well, since I'm not up here trying to get things for downtown and just telling you stuff, do I still have to do my name and municipality?

2:06

Always.

2:07

Okay.

2:08

My name is Chad Honeyka, and I'm a resident of La Crosse.

2:12

Um as can I just begin?

2:14

Excuse me.

2:15

Oh, yeah.

2:16

Oh, great.

2:17

So um, as the mayor mentioned, my name's Chad Honeycutt.

2:19

I'm the executive director for downtown Main Street, known as DMI.

2:22

Uh, we're a 501c6, which means we're a membership-based nonprofit.

2:26

Our membership is the merchant class downtown.

2:28

There's about 240 businesses within our district.

2:31

We're from Castreach, LaCrosse, the River to West Avenue.

2:35

These are our boundaries, I would say um anything past ninth is more residential heavy, but we still have a few pockets up there that we work through.

2:42

But the four horsemen of DMI, when I came in, I was like, what's your economic development plan?

2:47

What's the vitality?

2:48

I was like, we need a clean, safe, attractive, accessible place for people to come.

2:52

No more fancy words, no more jargon.

2:54

If we can't hit these four foundational items, it's gonna be very hard for us to develop downtown.

2:59

Part of that is behavioral, part of that's economic.

3:01

We all know this is a very complicated thing for us to work through post-COVID with a different retail landscape, etc.

3:07

So our team is working very hard to address a lot of these multi multiple disciplinary issues downtown.

3:14

Um, one thing that I will say that since moving to Lacrosse seven months ago from Chicago, I am so astounded and impressed by about the volunteers in this town.

3:23

We've had we had a hundred people come out for cleanups.

3:25

We run quarterly cleanups, we have one coming up on Earth Day, April 22nd coming out.

3:30

But um, I just see everyone in these committees and these neighborhoods, and people have great ideas, and I think we're in a time of coming to an alignment.

3:37

So um, I think that's under the mayor's direction.

3:39

I think it comes from council, but it's also coming from the nonprofits downtown.

3:42

We work with the chamber all the time, we work with LATCO, and so we're really trying to be the boots on the ground for downtown.

3:48

Our downtown is the nucleus for this entire region, and so what we do informs what everyone else does.

3:54

So I take this very seriously.

3:56

So in our revitalization thoughts behavior, I don't know if you guys have heard there's a Sunday market coming.

4:02

Um, and it's coming to Cameron Park, and this isn't your mama's Sunday market.

4:05

So, what we're doing is saying, like, hey, we see these parks, we see them being used this way.

4:09

Instead of trying to mitigate that, how are we gonna use them?

4:12

Because there are parks too.

4:14

They're everyone's parks.

4:14

That's the whole point.

4:15

And so the Sunday market that we're building is going to be broken out into different zones.

4:19

We have a wellness and exercise zone.

4:21

We will have group-led different things, we'll have Thai cheese, salute the sun, push-up contests, whatever goes on.

4:27

We'll have a music zone with DJs, pianos, all that good stuff, and then we'll have your traditional farmer market offerings.

4:32

This is dovetailed with the co-op, the different businesses.

4:35

We have 800 people coming out of mass from the cathedral.

Discussion Breakdown — Share of Meeting
Community Engagement█████████████████████████████████████████████56%
Economic Development██████████13%
Public Engagement█████6%
Technology and Innovation█████6%
Workforce Development█████6%
Transportation Safety███4%
Historic Preservation██3%
Public Safety██2%
Environmental Protection██2%
Summary of Proceedings

La Crosse Neighborhood Revitalization Commission Meeting - April 1, 2026

The Neighborhood Revitalization Commission met Wednesday, April 1, 2026, from 6:02 p.m. to 6:50 p.m. in Council Chambers at La Crosse City Hall. Ten commissioners were present and Sean Hurtubise was excused. The agenda included approval of the February 4, 2026 minutes, a Downtown Main Street presentation, updates from neighborhood associations, discussion of an outdoor lighting ordinance, and neighborhood updates.

Consent Calendar

  • The February 4, 2026 meeting minutes were approved unanimously by voice vote, on a motion by Ralph Geary seconded by Robert McDonnell.

Downtown Main Street Presentation

  • Chad Honeycutt, Executive Director of Downtown Main Street Inc. (DMI), presented. He described DMI as a 501(c)(6) membership-based nonprofit representing about 240 downtown businesses, with boundaries from Cass Street/La Crosse River to West Avenue.
  • He said DMI's revitalization approach is built on 'clean, safe, attractive, accessible' places, and highlighted volunteer turnout of about 100 people for cleanups, quarterly cleanups, and an upcoming Earth Day cleanup on April 22.
  • Honeycutt announced a planned Sunday market at Cameron Park, running Sundays from 9 a.m. to 2 p.m., with wellness/exercise, music, and farmers market zones. He also mentioned DMI's work on banners, planters, litter pickups, window washing, and creating pathways for young entrepreneurs.
  • He called for 'harmony through consideration' in downtown development, citing the 34th Street bike lanes as an example.
  • In response to commissioner questions, Honeycutt acknowledged long-closed or underutilized downtown buildings, said some property owners may have financial reasons to hold properties vacant, and suggested historic preservation as one possible starting point for addressing the issue.

Neighborhood Association Updates

  • Washburn Neighborhood Association (Dee McDonnell, co-chair): 501(c)(3) organization; monthly meetings except July and November; average 14-15 attendees per meeting; 518 website followers; mailed about 1,600 brochures costing $1,300; works with 360 Realty and Habitat for Humanity at 10th and Division; National Night Out draws 100+ people; maintains food pantry at 6th and Division with $100/month in food; contributed $800 to DMI for Cass Street planters. Outreach cost and a high-rental/transient population were cited as challenges.
  • Logan Northside Neighborhood Association (Tamara Dickinson, secretary): county-funded dumpsters and cleanup planned for June 6 with Trinity Lutheran Church and Lower North Side & Depot; Renew the Block project on Avon Street near Logan Middle School; May 28 La Crosse Confluence event with food trucks; completed a large FSPA grant for north-side gardens including a native prairie garden at Logan High School; three new Driftless bicycle stations planned for the north side.
  • Powell Poage Hamilton Neighborhood Association (Angie Minkie, chair): rebuilding after COVID; meets every other month on third Tuesdays; collaborates with Washburn and National Night Out; maintains little free pantry program; challenges include volunteer/meeting fatigue, transient residents, locked apartment buildings, and limited outreach budget. She asked the city to consider reinstating a periodic mailer for neighborhood associations.
  • Weigent Hogan Neighborhood Association (Barry Smythe, president): conducted a SWOT analysis; strengths include community gatherings, with an ice cream social in May bringing about 125 people and neighborhood night out drawing about 100; building a block representative network; asked the city and NRC to communicate that neighborhood associations are vital.
  • Lower North Side & Depot Neighborhood Association (Jerry Swim, chair): about 12 active members; meets at Fifth Ward Activity Center; focusing on spring beautification and cleanups, including maintenance of the Avon and Gould traffic circle; planning National Night Out/ice cream social; discussed bus shelter upkeep with MTU; described as one of the longest-standing associations.
  • Bluffside Neighborhood Association (Jim Bagneski, president): highlighted strong city coordination, including speed bumps, stop signs at unmarked intersections, and two officers who usually attend meetings.
  • Hintgen Neighborhood Association (Kathy Van Marin, co-chair): no formal board; leadership team of 5-6 people; plans three activities per year, including National Night Out with Good Shepherd Church; noted the neighborhood is in the highest quartile for equity concerns in the bike/ped master plan update; many residents are older or do not use the internet. She requested city help with mail/online outreach and traffic calming on cut-through streets such as 28th Street.
  • Downtown and Springbrook/Clayton Johnson neighborhood associations were not represented; Springbrook/Clayton Johnson was described as inactive.

Outdoor Lighting Regulation Discussion

  • Staff reported that Scott Lind is helping draft an update to the city's outdoor lighting regulation. The Eau Claire lighting ordinance, which Lind assisted with, was shared for reference, and the draft for La Crosse is expected at the next NRC meeting.
  • Commissioner Stanton raised the holiday lighting exception in the Eau Claire ordinance and asked whether La Crosse could add language limiting how long holiday lighting may remain up. Staff said they would raise that question with Lind, while noting the enforcement implications of setting a specific date.
  • Commissioner Walker asked when the La Crosse draft would be ready; staff said they expected it around the end of the first quarter and would follow up. No action was taken.

Neighborhood Updates, Concerns, and Celebrations

  • Commissioner Walker asked whether neighborhood associations could become eligible sites to sign off on employer-sponsored volunteer hours, based on her recent volunteer experience with Habitat for Humanity. Staff said they would look into the options.
  • The discussion also referenced the YouGetConnected volunteer portal connecting Western Technical College, Viterbo, and UW-La Crosse as a possible tool for attracting volunteers and new neighborhood association members.
  • Before adjournment, two new commissioners were introduced: Taylor Keene (Grandview Emerson) and Bill Bonadurer (Weigent Hogan).

Key Outcomes

  • Approved the February 4, 2026 meeting minutes unanimously.
  • Received an informational Downtown Main Street presentation; no action taken.
  • Received updates from seven neighborhood associations; Mayor Washington-Spivey suggested making such updates a quarterly or regular NRC item.
  • Discussed outdoor lighting regulation; no action taken. Staff will follow up with Scott Lind and bring a draft to the next meeting.
  • Staff will investigate neighborhood association eligibility to sign off on employer volunteer hours and the use of the YouGetConnected portal.
  • Meeting adjourned at 6:50 p.m.

Meeting Transcript

All right, I'm gonna call this meeting to order at 6 02 p.m. on Wednesday, April 1st, 2026. Uh commissioners are present with the exception of uh Commissioner Herdeby's, and we will move to the approval of the February 4th, 2026 meet and minute. Motion made by council member or commissioner Gary's county boy. Uh second by Commissioner McNow. Any corrections or discussion? All right, seeing none. All in favor, please signify by saying I or a thumbs up, Hannah. All right, that motion passes unanimously. So our first agenda item, which is uh presentation from downtown Main Street Director, Mr. Chad Honeycutt. Um this feels like it's this is more correct. That's that's better. We can hear you now. All right. Well, since I'm not up here trying to get things for downtown and just telling you stuff, do I still have to do my name and municipality? Always. Okay. My name is Chad Honeyka, and I'm a resident of La Crosse. Um as can I just begin? Excuse me. Oh, yeah. Oh, great. So um, as the mayor mentioned, my name's Chad Honeycutt. I'm the executive director for downtown Main Street, known as DMI. Uh, we're a 501c6, which means we're a membership-based nonprofit. Our membership is the merchant class downtown. There's about 240 businesses within our district. We're from Castreach, LaCrosse, the River to West Avenue. These are our boundaries, I would say um anything past ninth is more residential heavy, but we still have a few pockets up there that we work through. But the four horsemen of DMI, when I came in, I was like, what's your economic development plan? What's the vitality? I was like, we need a clean, safe, attractive, accessible place for people to come. No more fancy words, no more jargon. If we can't hit these four foundational items, it's gonna be very hard for us to develop downtown. Part of that is behavioral, part of that's economic. We all know this is a very complicated thing for us to work through post-COVID with a different retail landscape, etc. So our team is working very hard to address a lot of these multi multiple disciplinary issues downtown. Um, one thing that I will say that since moving to Lacrosse seven months ago from Chicago, I am so astounded and impressed by about the volunteers in this town. We've had we had a hundred people come out for cleanups. We run quarterly cleanups, we have one coming up on Earth Day, April 22nd coming out. But um, I just see everyone in these committees and these neighborhoods, and people have great ideas, and I think we're in a time of coming to an alignment. So um, I think that's under the mayor's direction. I think it comes from council, but it's also coming from the nonprofits downtown. We work with the chamber all the time, we work with LATCO, and so we're really trying to be the boots on the ground for downtown. Our downtown is the nucleus for this entire region, and so what we do informs what everyone else does. So I take this very seriously. So in our revitalization thoughts behavior, I don't know if you guys have heard there's a Sunday market coming. Um, and it's coming to Cameron Park, and this isn't your mama's Sunday market. So, what we're doing is saying, like, hey, we see these parks, we see them being used this way.

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