The Neighborhood Revitalization Commission met Wednesday, April 1, 2026, from 6:02 p.m. to 6:50 p.m. in Council Chambers at La Crosse City Hall. Ten commissioners were present and Sean Hurtubise was excused. The agenda included approval of the February 4, 2026 minutes, a Downtown Main Street presentation, updates from neighborhood associations, discussion of an outdoor lighting ordinance, and neighborhood updates.
All right, I'm gonna call this meeting to order at 6 02 p.m. on Wednesday, April 1st, 2026. Uh commissioners are present with the exception of uh Commissioner Herdeby's, and we will move to the approval of the February 4th, 2026 meet and minute. Motion made by council member or commissioner Gary's county boy. Uh second by Commissioner McNow. Any corrections or discussion? All right, seeing none. All in favor, please signify by saying I or a thumbs up, Hannah. All right, that motion passes unanimously. So our first agenda item, which is uh presentation from downtown Main Street Director, Mr. Chad Honeycutt. Um this feels like it's this is more correct. That's that's better. We can hear you now. All right. Well, since I'm not up here trying to get things for downtown and just telling you stuff, do I still have to do my name and municipality? Always. Okay. My name is Chad Honeyka, and I'm a resident of La Crosse. Um as can I just begin? Excuse me. Oh, yeah. Oh, great. So um, as the mayor mentioned, my name's Chad Honeycutt. I'm the executive director for downtown Main Street, known as DMI. Uh, we're a 501c6, which means we're a membership-based nonprofit. Our membership is the merchant class downtown. There's about 240 businesses within our district. We're from Castreach, LaCrosse, the River to West Avenue. These are our boundaries, I would say um anything past ninth is more residential heavy, but we still have a few pockets up there that we work through. But the four horsemen of DMI, when I came in, I was like, what's your economic development plan? What's the vitality? I was like, we need a clean, safe, attractive, accessible place for people to come. No more fancy words, no more jargon. If we can't hit these four foundational items, it's gonna be very hard for us to develop downtown. Part of that is behavioral, part of that's economic. We all know this is a very complicated thing for us to work through post-COVID with a different retail landscape, etc. So our team is working very hard to address a lot of these multi multiple disciplinary issues downtown. Um, one thing that I will say that since moving to Lacrosse seven months ago from Chicago, I am so astounded and impressed by about the volunteers in this town. We've had we had a hundred people come out for cleanups. We run quarterly cleanups, we have one coming up on Earth Day, April 22nd coming out. But um, I just see everyone in these committees and these neighborhoods, and people have great ideas, and I think we're in a time of coming to an alignment. So um, I think that's under the mayor's direction. I think it comes from council, but it's also coming from the nonprofits downtown. We work with the chamber all the time, we work with LATCO, and so we're really trying to be the boots on the ground for downtown. Our downtown is the nucleus for this entire region, and so what we do informs what everyone else does. So I take this very seriously. So in our revitalization thoughts behavior, I don't know if you guys have heard there's a Sunday market coming. Um, and it's coming to Cameron Park, and this isn't your mama's Sunday market. So, what we're doing is saying, like, hey, we see these parks, we see them being used this way.