Loudoun County Board of Zoning Appeals Public Hearing – July 24, 2025
Loudoun County Board of Zoning Appeals Public Hearing – July 24, 2025
The Board of Zoning Appeals (BZA) held a public hearing on July 24, 2025, at 6:00 PM in the Board Room of the Government Center, Leesburg, VA. The primary agenda item was the Cascades Marketplace Sign Development Plan (LEGI-2024-0009 / ZMOD-2024-0005), a request for numerous deviations from the county’s sign ordinance to accommodate a mixed-use redevelopment of the 30-acre site. One item (BOZA-2025-0003, Johnson – Variance) was withdrawn by the applicant prior to the hearing.
Consent Calendar
- No consent calendar items were considered.
Public Comments & Testimony
- No members of the public spoke in favor or opposition to the sign plan.
Discussion Items
- Staff Presentation: Jacob Hambrick, Principal Planner, presented the staff report. He detailed the requested deviations: increasing ground signs from 2 to 10, cumulative area from 120 sq. ft. to 1,867 sq. ft., individual sign area up to 700 sq. ft., and height up to 14 ft.; entry signs from 60 sq. ft. to 700 sq. ft.; wall signs allowing up to 10 tenant signs per building; window signs up to 25% of each window; temporary construction fence signs at 100% coverage for up to 24 months; and miscellaneous signs (e.g., EV charging stations) from 1 to 30. Staff supported approval subject to conditions, finding the request consistent with the 2019 General Plan and meeting the seven criteria in Section 1011.03.D of the zoning ordinance.
- Applicant Presentation: Morgan Hadlock (Curata Partners) represented the applicant, accompanied by Brian Sismanski (MVNA Architects) and Michael Majestic (Willard Retail). They argued that the existing sign ordinance is ill-suited for a large mixed-use development, that many increases are due to a change in how sign area is measured (now including structure), and that the plan supports wayfinding, pedestrian orientation, and vibrancy. They emphasized that the project is part of a broader redevelopment approved in 2023 and that the signage is necessary for visibility and tenant identification.
- Board Member Questions and Concerns:
- Mr. Gray expressed concern that the request seemed to supplant the Board of Supervisors’ sign ordinance and could set a precedent. He worried about the lack of specificity for many signs, particularly temporary construction fence signs, which he feared could become billboards.
- Mr. Clark argued that the BZA’s role is legislative, not quasi-judicial, and that the seven criteria allow for flexible evaluation. He found the plan reasonable given the economic realities of retail and the need to avoid blight.
- Mr. Kramer questioned the density of drive-through signs, the scale of window signs, and the temporary signage duration. He sought more clarity on the visual impact.
- Mr. Canonica, familiar with the area, noted that most signage is internal to the site and supports pedestrian-oriented goals. He requested real-world examples of comparable approvals.
- Chair Forbes (also referred to as Madam Chair) led a detailed line-by-line review of sign types, focusing on ground signs, wall signs, window signs, and temporary signage. She expressed concerns about volume, scale, and the potential for abuse with temporary signs, especially the 100% coverage of construction fencing and indefinite vacancy signs.
- Legal Discussion: The county attorney, Hugh Green, noted that the BZA cannot impose content-based conditions because the ordinance is content-neutral. However, conditions on size, number, duration, and location are permissible. The board explored the possibility of limiting temporary signage to project-related content but was advised that would be content regulation.
Key Outcomes
- Decision to Continue: The board voted unanimously to continue the public hearing to Thursday, September 25, 2025, at 6:00 PM (same location) to allow the applicant to refine the sign plan based on the board’s concerns. The continuance avoids a one-year bar on reapplication if the plan were denied.
- Next Steps: The applicant and staff will work together to address specific concerns, particularly regarding temporary signage, construction fence coverage, duration of vacancy signs, and overall visual clutter. The board expects a revised plan with more specific examples and possibly reduced requests in certain areas.
- No Final Vote: No motion to approve or deny was made. The hearing will be reopened in September with the same panel (if possible).
- Zoning Administrator Report: The August 2025 meeting is canceled; training will be rescheduled. One variance application is expected for September.
Meeting Transcript
I was waiting for the comment. All right, is it time? All right. All right. So the Loudon County Board of Zoning Appeals is now in session. Before we begin, I'm going to ask everyone to check their phones to make sure their phones are turned off or to silent. If they're not in that mode, um the buzzing interrupts our meeting and it also interferes with the sound system. If you wish to speak, please fill out a slip. For each appeal, we will hear from staff first and then the applicant or their attorney, each of whom will have ten minutes. All right, let's see what we're about. Do we have any preliminary matters? I'm not aware of any. We do, actually. Just to let everybody know, the first application on the agenda has been withdrawn by the owner. All right. So we'll move on to the all right. Second. All right. So we are here to have a sorry, this um nomenclature is different. It's a sign issue, and so I'm I'm it's LEGI 2024-0009 Cascades Marketplace Sign Development Plan. And we will hear from staff first. And who is this Mr. Hambrick? Yes, that is correct. Thank you so much. And before you speak, if you could say just again so that we have a clean record. Um state your name and proceed. Jacob Hambrick, I'm with uh Department of Planning and Zoning Principal Planner. All right, thank you. Good evening, Madam Chair, members of the Board of Zoning Appeals. My name is Jacob Hambrick. I'm a principal planner with zoning administration. Um this evening I will be presenting LEGI 2024 9 and ZMOD 2024 5 Cascades Marketplace Sign Development Plan. The subject property consists of 30 acres. And is located north of Route 7 and south of Palisades Parkway and is adjacent to the east side of Cascades Parkway. By way of background, uh the subject property is is subject to a recent rezoning application, LEGI 2023-40, approved on December 13, 2023, which rezoned the property from PDH4 and ministered PDC C S C Plan Development Commercial Center Shopping Center to the TC Zoning District to allow for a mixed use development containing retail and residential uses. The applicants seek deviations from the zoning order provisions for signage. That is critical to the rebranding and identification for Cascades Marketplace. As part of the rebranding, the applicants are seeking to modify requirements for ground, pole, and entry signs, as well as wall, window, de minimis, and miscellaneous signs within the zoning ordinance. The above subject, the above project site location plan, uh located on page six of the staff report shows the approximate locations of the project ID signs, residential entrance signs, directional and directory signs, as well as the private recreation park signs, freestanding signs, and drive-through signs within the three separate block areas of the subject property. For the proposed ground signs, the applicant is seeking deviation from the zoning ordinance by increasing the number of ground signs allowed from two to ten, increasing the cumulative area of ground signs from 120 square feet to 1,867 square feet, increasing the individual sign area from 60 square feet to 225 square feet and 700 square feet, and increasing the maximum height from eight feet to 10 feet. Staff points out that some of these increases are due to the inclusion of the structure of the existing ground signs into the total area of those signs under the current zoning ordinance. Under the previous zoning orders, the area of the sign did not include the structure the sign was affixed to. Increase the cumulative area of signs from 120 square feet to 330 square feet. Increase the individual sign area from 20 square feet to 30 square feet, and increase the maximum height of signs from eight feet to 12 feet and 14 feet. For the proposed entry signs, the applicant is seeking deviations from the zoning orders by increasing the individual sign area from 60 square feet to 600 square feet and 700 square feet. It is again noted that the increase in sign area is due primarily to the inclusion of the existing overall sign structure into the air area of the signs. As stated previously under the revised 93 zoning ordinance, only the sign area and not the structure area would be counted. The measurement of the actual Cascades market sign would be 50 square feet. For the proposed wall signs, the applicant seeks to increase the number of allowed signs from four per building plus one per tenant space to a maximum of 10 tenant signs across three wall panels, plus six tenant for a combination of wall canopy and awning signs, as well as one per tenant blade sign.
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