OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

Norman City Council Meeting - August 28, 2025: Transit Ridership, Embark Well Pilot, and Bicycle Map Update

Public Meetings & Live-StreamsThursday, August 28, 2025
BodyNorman, Oklahoma
SessionPublic Meetings & Live-Streams
DateThursday, August 28, 2025
StatusFILED
Video Record
0:00 / 55:49

Transcript — Verbatim
0:00

The water level or the tech plus all the time.

0:09

Okay, then I do.

0:11

I thought Microsoft turned off all those automatic updates because they were having problems like them launching like during critical missions for the government and all this stuff.

0:22

Yeah.

0:22

Regularly honestly.

0:24

I think Bryce said he started it like an hour and a half ago.

0:26

Oh, really?

0:27

I mean, okay, everybody, it is four o'clock, and uh four of us are here, so we can go ahead and get started.

0:36

Um we've got three items on the three items.

0:40

Excuse me, everybody.

0:41

Excuse me, everybody.

0:43

Excuse me, uh we have three items on the agenda this afternoon.

0:49

The first one is a presentation of the June and July uh public transit report.

0:55

We have Taylor here with some stab to go over that with us.

0:58

Thank you, Chair and Council members.

1:00

So we didn't get to meet in uh July to go over the June numbers, so we do have the June numbers here uh as well as the July numbers.

1:07

So um first I'm gonna go through a few things on the memo as always.

1:12

Uh upcoming in the next month uh on September 23rd, we'll come back to council at a uh study session to talk about Central Corona Long Range Transit Plan.

1:22

This is likely your last update on that before it goes through the final approval process um to ACOG, who uh similar to our other metro-wide uh transportation planning efforts, that will be the body that really adopts the um we may come back to council as a receipt of the report.

1:40

But um, you'll get an update on that, and we're getting really close to having final drafts of things.

1:45

Um on the grant side, uh, we did want to let you guys know that we have accumulated some grant money to uh replace the last few vehicles that we have on our list that uh we inherited when we took over the operations and our are due for replacement.

2:02

So we're working through uh some staff reports to come to council to tie up some money so we can issue up issue POs.

2:09

But we have um some funding for three big buses as well as uh we have uh some funding for our uh paratransit unit that has reached its useful life.

2:20

But um that's actually one that we we bought after we took over the service, so uh it's one that's aged out our first aged out that we we purchased.

2:28

So there's some more information on those grants here in this memo, but really exciting that we'll be able to move forward with those purchases hopefully in the near future.

2:36

Is the lifespan on those vehicles five less than five years?

2:40

If it's a smaller vehicle like a minivan, it's four years that you can replace it, you don't have to, but that's we start trying to identify funding for those because they do get used regularly, and um there's a mileage requirement or uh or a uh life year requirement.

2:57

So we hit the year requirement.

3:01

And a bit uh large bus is 12 years typically that you uh have to keep them, and then agencies usually keep them 13 or 14 years.

3:09

Just due to funding, or they're still running fairly well.

3:14

Uh let's see, uh did want to update council on our transit center uh bay parking lot improvement project.

3:21

So they got started on that a couple of weeks ago, replacing the existing asphalt in the bays there at 320 East Comanche that we knew was gonna come for replacement uh when we moved in, but we thought we could squeak a few years out of it.

3:35

Um which we did.

3:36

We got two almost two years.

3:38

We're hoping for a little bit more.

3:39

But uh the contractor is moving, and the first week they had everything um tore out and we're almost ready to pour, and then it started raining, of course.

3:48

So uh now we're just waiting for everything to get less solute so we can pour some concrete and then they're starting on the east side, which is where they're at now, they'll move to the west side, and um it's a pretty simple project, just tear out and put down.

4:02

So we're we're hopeful that that'll go fairly quickly if the weather can cooperate.

4:07

Uh for ridership, the first uh report in your packet should be the June embark Norman report.

4:13

So that's for the whole fiscal year last year.

4:16

We ended for both fixed route and paratransit at 54,898 passengers, which uh is a 25% increase over the 2024 fiscal year total of 403 uh thousand two hundred and twenty-nine.

4:32

So uh we're really excited that ridership continues to increase here in Norman.

4:38

Um I think it shows that uh passengers are able to get around uh better with the new routes, but also perhaps additional passengers are are finding the system usable and coming on board and and utilizing the system.

4:53

So uh we almost have two years of data on the new route system.

5:00

And in October, we'll have November meeting we'll have two full years of data to compare to.

5:07

But as you're mentioning, a 25.2% increase in total ridership this year compared to last year on public transit in Norman.

5:18

So 25% increase pretty impressive.

5:22

So still a lot of issues we know with fixed route system that we want to address and expansion of service, of course, and hours, and uh, but people are riding the bus in Norman.

5:33

I think there's no doubt about that.

5:35

The fixed route went up 44%.

5:37

Yeah, they're better than the 25%.

5:39

So this is clearly across the board, it's pretty uh pre-focused.

5:43

Yeah, uh I think it shows that for the uh funding that we have available.

5:47

I think um city council city leadership have done a good job of prioritizing uh where those dollars go with the Go Norman Transit plan that we were able to do fairly quickly after we took over operations and then were able to implement those route changes uh with your all support.

6:02

I think it shows that those are all good decisions, and um some of the assumptions came to reality that uh that we were hoping for.

6:10

So uh and then because we have four reports, I'll just there's a lot in there, but I want to hit the high points.

6:17

So the next one in your packet should be the July embark Norman report.

6:21

So we're starting a new fiscal year with that one.

6:25

And um again, I I feel like I keep telling the committee that year over year I expect to come back and the numbers have been have plateaued, but at least for July, we're showing a 25% increase from July 2024 uh for the fixed route and paratransit.

6:42

We had just shy of 43,000 riders this July, and uh last July we had 34,000.

Discussion Breakdown — Share of Meeting
Public Transportation█████████████████████████████████████████████56%
Active Transportation███████████████████████29%
Public Works█████6%
Health Insurance██3%
Technology and Innovation██2%
Grant Funding██2%
Public Engagement1%
Community Engagement1%
Summary of Proceedings

Norman City Council Meeting - August 28, 2025

The meeting covered three agenda items: a presentation on June/July public transit ridership, continued discussion on an Embark Well mobility management pilot for seniors, and an update on the city's bicycle route map. No formal votes were taken; staff received direction to pursue funding opportunities and finalize map details.

Discussion Items

  • June/July Transit Report: Taylor (Transit and Parking Manager) presented data for June and July. For the full fiscal year 2025 (ending June 30), combined fixed-route and paratransit ridership was reported as 54,898 passengers, a 25.2% increase over the FY2024 total of 403,229. Fixed-route ridership alone rose 44%. July 2025 (start of FY2026) showed nearly 43,000 riders, a 25% increase from July 2024. Staff attributed growth to route changes from the Go Norman plan and noted capacity constraints on Norman On-Demand (almost 2,800 rides in July). A constituent concern about bus stop proximity to a dialysis center was raised; staff offered to connect the individual with a mobility navigator for paratransit eligibility. Staff also reported progress on a paratransit software transition, with fewer complaints following corrective actions.

  • Embark Well Mobility Pilot: Staff continued a discussion from two months ago on implementing an Embark Well program in Norman, modeled on Oklahoma City's service for seniors aged 60+ (focusing on social determinants of health). Proposed pilot parameters: weekday 7 a.m. to 7 p.m., zone one service area (Core Norman), four initial destinations (Adult Wellness & Education Facility, Norman YMCA, Well on James Garner, Norman Regional Health Club), three trips per week per participant, cap of 100 participants. Estimated annual budget: $75,000–$100,000. Operators could include Uber/Lyft or a contracted provider. Staff suggested pursuing funding from the Tobacco Settlement Endowment Trust (TSET) via the Oklahoma Mobility Institute and possibly AARP grants. Council members expressed support and directed staff to explore TSET and other grants, and to include the pilot in the FY2027 budget request. No formal vote was taken.

  • Bicycle Route Map Update: David and the Bicycle Advisory Board presented a revised city bike map, last updated in 2014. The map shows bike lanes, multi-modal paths, signed routes, and future routes. Some old routes were removed due to safety concerns. The committee plans one more review to incorporate the AIM Norman plan and recent trail projects (e.g., Tecumseh multi-modal path, lake trails). Printing costs will be covered by TSET. Staff discussed QR codes for digital maps, placement at bike shops, and eventual integration into GIS. Council members supported moving away from in-street bike lanes toward separated multi-modal paths, noted the green paint program has been discontinued, and highlighted the map's alignment with eco-tourism goals.

Key Outcomes

  • Staff will pursue TSET grant funding and other opportunities (AARP) for the Embark Well pilot, with a budget request to be refined for FY2027.
  • The bicycle route map will undergo one more committee review before final printing; QR codes will link to an online version that can be updated without reprinting.
  • Council emphasized continued coordination with the AIM Norman plan and regional partners (ACOG) for active transportation projects.

Meeting Transcript

The water level or the tech plus all the time. Okay, then I do. I thought Microsoft turned off all those automatic updates because they were having problems like them launching like during critical missions for the government and all this stuff. Yeah. Regularly honestly. I think Bryce said he started it like an hour and a half ago. Oh, really? I mean, okay, everybody, it is four o'clock, and uh four of us are here, so we can go ahead and get started. Um we've got three items on the three items. Excuse me, everybody. Excuse me, everybody. Excuse me, uh we have three items on the agenda this afternoon. The first one is a presentation of the June and July uh public transit report. We have Taylor here with some stab to go over that with us. Thank you, Chair and Council members. So we didn't get to meet in uh July to go over the June numbers, so we do have the June numbers here uh as well as the July numbers. So um first I'm gonna go through a few things on the memo as always. Uh upcoming in the next month uh on September 23rd, we'll come back to council at a uh study session to talk about Central Corona Long Range Transit Plan. This is likely your last update on that before it goes through the final approval process um to ACOG, who uh similar to our other metro-wide uh transportation planning efforts, that will be the body that really adopts the um we may come back to council as a receipt of the report. But um, you'll get an update on that, and we're getting really close to having final drafts of things. Um on the grant side, uh, we did want to let you guys know that we have accumulated some grant money to uh replace the last few vehicles that we have on our list that uh we inherited when we took over the operations and our are due for replacement. So we're working through uh some staff reports to come to council to tie up some money so we can issue up issue POs. But we have um some funding for three big buses as well as uh we have uh some funding for our uh paratransit unit that has reached its useful life. But um that's actually one that we we bought after we took over the service, so uh it's one that's aged out our first aged out that we we purchased. So there's some more information on those grants here in this memo, but really exciting that we'll be able to move forward with those purchases hopefully in the near future. Is the lifespan on those vehicles five less than five years? If it's a smaller vehicle like a minivan, it's four years that you can replace it, you don't have to, but that's we start trying to identify funding for those because they do get used regularly, and um there's a mileage requirement or uh or a uh life year requirement. So we hit the year requirement. And a bit uh large bus is 12 years typically that you uh have to keep them, and then agencies usually keep them 13 or 14 years. Just due to funding, or they're still running fairly well. Uh let's see, uh did want to update council on our transit center uh bay parking lot improvement project. So they got started on that a couple of weeks ago, replacing the existing asphalt in the bays there at 320 East Comanche that we knew was gonna come for replacement uh when we moved in, but we thought we could squeak a few years out of it. Um which we did. We got two almost two years. We're hoping for a little bit more. But uh the contractor is moving, and the first week they had everything um tore out and we're almost ready to pour, and then it started raining, of course. So uh now we're just waiting for everything to get less solute so we can pour some concrete and then they're starting on the east side, which is where they're at now, they'll move to the west side, and um it's a pretty simple project, just tear out and put down. So we're we're hopeful that that'll go fairly quickly if the weather can cooperate. Uh for ridership, the first uh report in your packet should be the June embark Norman report. So that's for the whole fiscal year last year. We ended for both fixed route and paratransit at 54,898 passengers, which uh is a 25% increase over the 2024 fiscal year total of 403 uh thousand two hundred and twenty-nine. So uh we're really excited that ridership continues to increase here in Norman. Um I think it shows that uh passengers are able to get around uh better with the new routes, but also perhaps additional passengers are are finding the system usable and coming on board and and utilizing the system. So uh we almost have two years of data on the new route system. And in October, we'll have November meeting we'll have two full years of data to compare to. But as you're mentioning, a 25.2% increase in total ridership this year compared to last year on public transit in Norman. So 25% increase pretty impressive. So still a lot of issues we know with fixed route system that we want to address and expansion of service, of course, and hours, and uh, but people are riding the bus in Norman. I think there's no doubt about that. The fixed route went up 44%.

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