Peabody Planning Board Meeting and Public Hearing on Billboard Zoning – April 16, 2026
Peabody Planning Board Meeting and Public Hearing on Billboard Zoning – April 16, 2026
The Peabody Planning Board convened at 7:00 PM at Wigan Auditorium for a joint public hearing and regular meeting. The public hearing addressed a proposed zoning amendment to re-instate and modify Section 11.6 (Billboards), which had been eliminated in 2017. The board also considered a building permit plan review for a group residence at 303 Law Street, including a waiver request for multiple dwellings on one lot. Both items resulted in votes to recommend adoption and to continue the matter, respectively.
Public Hearing – Billboard Zoning Amendment
- Kurt Bellavance (Director of Planning and Community Development) presented the amendment, drafted by the city solicitor after the 2017 removal of the billboard section. The amendment re-establishes language to regulate existing billboards (static and digital), sets permit terms, imposes fines of $300 per day for abandonment after 30 days, and prohibits any new billboards in Peabody.
- Bellavance noted the city currently leases billboard space at $15,000/year for static and $25,000/year for digital signs, but the zoning ordinance lacked enforcement provisions.
- Board member Dr. Otto observed that the advertisement included only section titles, not the full text of the amendment. Bellavance provided photocopies after a short recess.
- No members of the public spoke in favor or opposition.
- The board voted unanimously (7-0) to recommend that the City Council adopt the zoning change as presented.
Consent Calendar – Minutes Approval
- March 19, 2026 Meeting Minutes: Approved unanimously by eligible members (Mr. Gagnan, Mr. French, Mr. Slieber, Mr. Feld, and Mr. Betancourt). Dr. Otto was not eligible to vote.
- April 2, 2026 Meeting Minutes: Approved unanimously by eligible members (Mr. Gagnan, Mr. French, Dr. Otto, Mr. Ford, Mr. Saliba, Mr. Feld, and Mr. Betancourt).
Discussion Items – 303 Law Street (North Shore Heritage Association Inc.)
- Attorney John Kelty represented the applicant, seeking plan review approval for a renovation and new construction of group residences for individuals with disabilities (primarily audio disabilities, but also other impairments). The project involves converting the existing building into a four-bedroom group home and constructing a new second residence at the rear of the lot.
- Kelty requested a waiver under Planning Board Rule Section 1D (prohibiting more than one dwelling building on a lot) to allow the second residence. He argued that the project qualifies for protections under Massachusetts General Law Chapter 40A, Section 3 (the Dover Amendment), which exempts group homes from unreasonable zoning regulations, but allows reasonable regulation.
- The applicant has removed an existing garage to widen access and improve fire lane access. The project is also pending review by the Conservation Commission regarding stormwater management near wetland areas.
- Kelty requested a continuance to the next meeting (May 7, 2026) to allow the engineer (Peter Blazedell) to present technical aspects and to submit a legal memorandum supporting the waiver request.
- The board voted unanimously (7-0) to continue the matter to May 7, 2026, and instructed Kelty to provide the legal brief and requested comments from the Department of Public Services.
Public Comments & Testimony
- During the public hearing on the billboard amendment, no members of the public spoke.
- During the regular meeting, an individual on Zoom (wishing to speak on the 303 Law Street item) stated he was “strongly opposed to development” on behalf of residents directly neighboring the property. The chair explained that the item was a public meeting (not a public hearing) and that public comment is discretionary; the individual was invited to attend the next meeting on May 7 to provide written comment and speak at that time if permitted.
Key Outcomes
- Billboard Zoning Amendment: The board voted 7-0 to recommend the City Council adopt the zoning change. The amendment will re-instate and modify Section 11.6 to regulate existing billboards, impose fines for abandonment, and prohibit new billboards.
- 303 Law Street (Group Residence): The board voted 7-0 to continue the application to May 7, 2026, pending submission of a legal memorandum and engineering presentation. The applicant’s waiver request will be considered in conjunction with the full plan review.
- Minutes: Both sets of minutes (March 19 and April 2, 2026) were approved unanimously by eligible members.
Meeting Transcript
Like the call to order PBD Planning Board meeting, held at 24 Low Street, PBD, Massachusetts. Agenda for Thursday, April 16th meeting. It's held at 7 p.m. at the Wigan Auditorium. At this time, I'd like to suspend the public hearing, the planning board meeting and enter into a public hearing. Notice is hereby given that the PVD Planning Board and the City of Peabody will conduct the public hearing on Thursday evening, April 16, 2026 at Wigan Auditorium City Hall Peabody, to consider admitting the zoning ordinance of the City of Peabody as follows. Be it ordained by the City Council of Peabody, Massachusetts, the following. Section one by amending Section 11.6 entitled billboards. Section two by amending Section 11.6 billboards as followed. Section three, all ordinances are plans, ordinances inconsistent here are hereby repealed. Section 4 of the ordinance shall take effect as planned by law for the remote purpose of using zoning platform. Please visit WWPD Mass.gov calendar on homepage or contact city clerk's office. At this time, uh Kurt Balavance will present uh thank you, uh Mr. Chairman. Uh my name's Kirk Bellavance. I'm the director of planning and community development for the City of Peabody. Uh what the board has before them this evening is a uh zoning amendment for 11.6 billboards. Uh in 2017, uh the city council had voted to uh eliminate that section of the zoning ordinance, uh the billboard section, because they were prohibiting uh billboards from being erected in the city of Peabody. Uh since then, our city solicitor had made a recommendation that we uh put the billboard language back in modified uh so that it met the criteria of what's existing out there now. Uh for example, the we lease billboard space, uh billboard property to allow companies to come in and place billboards, uh one uh for fifteen thousand dollars per year for static and twenty-five thousand for uh uh electrical billboards. So the the city has those uh lease agreements in place, um, but there's no terms uh outside of the the contract with them. So this language is drafted by the city solicitor uh in order to uh have that properly done with through the zoning ordinance. Um as it lists in the uh sections, the purpose of why we're doing it, the applicability uh it mentions the uh static and digital billboards, and then the term of the permit, which is the most important piece uh that allows um any special permit holder of a billboard, uh if they abandon that they're subject to a fine uh after 30 days. Then if the if they continue to do that, it's up to $300 per day uh until such time the uh billboard is removed. So that language wasn't in uh the ordinance, so they wanted to place that in this for protection for the city. And then they also uh added on the prohibition, so there'll be no more uh no additional billboards constructed in the city of Peabody. Uh so again, this the purpose of that is to um re-establish some language in the zoning ordinance to provide some protection in for the city. Happy to answer any questions. At this time, I'll take some questions from the board. Dr. Otto. Thank you. All we have, Kurt, is a section two that gives just the titles of the sections, purpose applicability, term of permit and prohibitions. So there's more in this that we don't have, is that correct? Uh, correct. Uh each section is um there's additional language as part with part of those sections. Yes. Seems to me that should have been in the advertisement as well. Any other questions from the board? Mr. French. Is there an easy place that we can get that language to look at there's several different ways. Uh, we can get you photocopies immediately. Uh you can go online uh to the clerk's office. Uh, they have that posted. Um those are the two most convenient ways. Any other questions from the board? Yes. Uh the the fine, the three hundred dollar fine. Does that start after the thirty days, or does it go all the way back to the first of the the thirty days?
openpublica.com