Lodging Tax Advisory Committee (LTAC) Meeting - March 25, 2026
Lodging Tax Advisory Committee (LTAC) Meeting - March 25, 2026
The Lodging Tax Advisory Committee (LTAC) met virtually via Zoom on March 25, 2026, at 2:00 PM. The agenda listed the meeting as March 24, 2026, but the user-provided date states March 25. The committee discussed a proposed scoring matrix for LTAC funding applications and considered two city-initiated requests: parklets and the America 250 celebration.
Discussion Items
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Scoring Matrix Review: The committee debated the scoring process for LTAC applications. Dean proposed moving from a purely objective 15-question matrix to a hybrid subjective-objective approach using broad categories (e.g., Heads & Beds, Community Events, Marketing, Vibe). Members (Jason, Tony, Tani, Renee) discussed specific events and their alignment with categories. They emphasized the need for ROI, self-sufficiency, and a balance between objective metrics and subjective evaluation. The committee agreed to develop a new framework.
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City-Initiated Request: Parklets: The city requested $11,736.30 from LTAC funds (city’s 55% portion) to install three additional parklets (total 10). Each parklet costs approximately $1,500 to install and removes one parking space. Businesses must carry insurance. The committee had no adverse comments; they viewed it as supportive of local businesses.
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City-Initiated Request: America 250 Celebration: The city requested $81,000 for a July 4th event (America’s 250th anniversary) as an addition to the existing Red White & Kaboom. Committee members Dean, Kim, and Tani expressed opposition to using LTAC funds for this event. They argued that July 4th events typically do not generate overnight stays (heads & beds) and the ROI would be low. They supported the event itself but not LTAC funding. Dan (staff) noted these comments would be provided to the city council.
Key Outcomes
- The committee will schedule a follow-up meeting between April 10th and 20th, 2026, to finalize the scoring framework.
- Committee comments on city-initiated requests: No objection to parklets; opposition to LTAC funding for America 250. These comments will be conveyed to the city council at their evening meeting.
- Dan summarized that Dean, Kim, and Tani do not support the use of LTAC funds for the America 250 celebration.
Note: The agenda listed the meeting date as March 24, 2026, but the user-provided date is March 25, 2026. This summary uses the user-provided date per instructions.
Meeting Transcript
Let me throw this out. Sorry, Beth. And they can catch up. Yeah. So there's got to be a happy medium. Life is about compromise. That is that is where I'm coming in today. So what I what I'm going to suggest we do. They're so nice. What we suggest we do is you know, go to the white board, identify the the Mary. There she is. Good to see you. Can we hear you? She's on mute. She is on mute. I'm unmuted. Okay. Good. Okay. Want to be sure we didn't have any technical problems. Um so we are debating whether or not the the approach we took in our in our effort is where we want to be. And and I was just commenting that we've gone from a purely subjective approach where it's how we feel about stuff to uh a very objective approach that's time consuming and uh may not actually give us the results we want. Um and you know, each each question has its own score, and is that really what we want? And you know, we'd have to run it for 10 years before we actually got fine-tuned those scoring mechanisms. So I'm proposing to go to the white board and try and come up with a with a hybrid kind of approach that provides some of the but still allows a lot of subjectivity in the process. So if everybody's comfortable with that, I'm headed toward to the board. Is there any way we can uh have actually maybe we can you can't can you see the board there? This section of the board right away. Yeah, lower okay. So yeah, I I will try and unfortunately I've right handed, so I'll probably be blocking the view. So let's identify the things that we think should score points. So what's first and foremost? I'll ask Jason Tony. Big I'm thinking big categories. So let me give you a hit. That's a bet. Eight. It's always gonna be heads and bits for us because that's what's fully the OPAC. Yeah. Yeah, so so heads and beds is to me the top priority category here. Can you probably can't see that, can you, Lene? No, no, sorry, too far. Okay. Okay. We'll talk about it. Uh so the so what other categories of things we want to encourage with our LTAC dollars, you know, and we can talk about what we're spending it on now as a way to get to that because we're not really doing much of this. I think bringing people into the community to spend money, yeah. So um community impact, community impact. Yeah, so um that's a little broader than I was looking for. Um I'm gonna how how about community events?
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