Rochester Music Commission Year-End Meeting 2025-12-03
Rochester Music Commission Year-End Meeting 2025-12-03
The Rochester Music Commission convened on December 3, 2025, marking the final meeting of the calendar year. President Sean temporarily chairing the session in the absence of President Rob Klein, who relocated to Connecticut. The meeting featured a comprehensive review of the 2025 concert season, including attendance metrics, financial contributions, and programmatic shifts, alongside board discussions regarding 2026 strategic planning and leadership elections. No public comment period was held due to a lack of community attendees. The gathering concluded with a motion to adjourn by the board members.
Consent Calendar
- No routine approvals or motions were taken; the meeting focused entirely on reports and discussion.
Public Comments & Testimony
- No members of the public provided testimony or comments during this session.
Discussion Items
- Summer Season Performance Review (Abital): Reported a successful summer with 22,530 total attendees across Passport, Riverside, and Forward series, representing a nine percent increase. Specific series growth included a 12 percent increase in Riverside average attendance and a significant 28 percent increase in Forward attendance. A record attendance of 1,069 was noted for the Clay Fulton show at Cascade despite rainy conditions, with attendees expressing satisfaction regarding the event experience.
- Sound School Transition (Abital & Paul): Discussed the shift to a fall residency schedule, moving away from the traditional early spring timing to better align with school calendars. The 2025 cohort, featuring the Tubergen Band (Mongolian traditional fusion), held residencies in November at the Chateau and within Rochester Public Schools (RSD 535) from Monday through Friday. Board members expressed full support for this new operational model.
- Fourth of July Program Restructuring (Abital): Announced the decision to sunset the full "Fourth Fest" concert and food vendor component, transitioning instead to a city-coordinated fireworks display at Soldiers Field. The department will partner with a local media organization to provide a broadcast soundtrack to the fireworks, while community partners are invited to utilize special permits for independent events on the grounds. This allows the Music Commission to reallocate resources to other series.
- New Stage Infrastructure (Paul): Reported high satisfaction with the new curved stage. The board noted significant improvements in load-out efficiency, with over one hour of time shaved off the teardown process by the final performance. The stage was described as sturdier and capable of handling higher wind tolerance compared to the previous mobile "Showmobile" stage.
- Open Band Selection Process (Paul): Discussed the Call for Open Bands, which received 32 applications as of the morning of the meeting out of a potential 300. The department confirmed that live video proof is a mandatory requirement for consideration to verify stage presence. The board expressed willingness to assist in reviewing applicants, though the department cautioned that the high volume of local and regional entries requires a manageable, transparent selection process.
- Headliner Strategy and Genre Diversity: Explained that headliner selection is a departmental process balancing availability, budget, and demographic diversity (gender, ethnicity, genre). The team acknowledged community feedback regarding the lack of specific genre categories (e.g., Indian folk) on surveys and agreed to refine future survey mechanisms to better capture audience desires without overwhelming the committee with non-viable artist suggestions.
- Fundraising and Audience Engagement: Noted that cash remains the dominant donation method (80-90%) despite the presence of QR codes. Forward series events average 50 to 75 cents per attendee, significantly higher than Riverside's 25 cents. The board discussed potential partnerships with Mayo Clinic and DMC for internal communications to increase attendance among medical staff and new residents, with cautious optimism regarding leverage through BRT transit integration.
- Data and Tracking Technologies: Discussed the limitations of using Placer AI for crowd counting, finding the data to be approximately 20 percent lower than manual counts due to the device's inability to count children or non-phone-holding adults. The board agreed that current manual head counts and surveys remain the most accurate metrics for diverse, family-friendly demographics.
Key Outcomes
- Meeting Schedule Confirmation: The commission will reconvene in late January 2026. Staff will distribute a survey to board members to finalize meeting times, with a preference maintained for Tuesdays at 4:00 PM.
- Leadership Elections: The board will elect new Executive Committee members (President, Vice President, Secretary/Treasurer) in January 2026. Current term limits have been noted, and nominations will be solicited immediately.
- Budget and Resource Allocation: The department confirmed that donation data per attendee is being tracked to assist in future grant applications to the State Arts Board, serving as a proxy for community investment.
- Adjournment: A motion to adjourn was made and seconded, concluding the meeting without further vote tallies as no contentious proposals required a formal recorded vote.
Meeting Transcript
Reporting. So Sean is going to fill in for us today as president. I don't know if all of you heard Rob Klein, who was the president has moved. He moved to Connecticut. Yep. So he is out of the area. Yep. Went back to the uh went back to his homestamping grounds, I guess. He is completed. So we um we don't have anyone here for open comment period. Um Abital, do you have any short report you'd like to anything, any words you'd like to share? Words of wisdom. Yes. Uh one moment here. Let me just pull up my um I just wanted to give a brief brief overview of how the season went. Um we just I don't actually have the I do have the final numbers for sound school, but I may need to ping Mary for those. Um so for the summer we reached getting the right thing. Uh over 20,000 residents and visitors. So 22,530, I think was our final count for the summer. Um 2350 kids, uh, children and students over the summer. Okay, and I believe 3,000 for sound school, which just concluded lap set two weeks ago. Time is flowing. Um so 31 events produced and 28 music ensembles presented. Um, 70,000 in sponsorships received. So our total audience um for the summer was up nine percent. So that's across um Passport, Riverside, and Forward. And kind of digging into that a little bit, uh, the average attendance per event for Riverside was up 12% from 2024. And for Forward, it was up 28%, which is really significant. Um, so we last year for 24, I believe the average attendance was around 500 per concert averaged out, and it was closer to 700 for this summer. Uh we had a new attendance record. So happy to say that for the second year in a row at Forward, our our forward attendance record um for this year's was for overall was 1,069 attendees for the Clay Fulton show at uh Cascade. So it was raining. Yeah, that was the three days. It was raining and it was still in attendance records. That one's really fun. I know a bunch of you came. Um people were dancing, they stayed in the rain. I mean, some people left, of course, but uh parking lot was full, people kept coming and coming and coming. Um I actually personally did not hear a lot of complaints about the weather or the parking, which was really um, I wasn't quite expecting that. Um, I mean, obviously it was raining and the parking was a thing, but you know, those are and parking is something that this year we're really trying to address, um, working a lot with transit and other folks to see what we might be able to do or community partners to see if we can figure out maybe some nearby uh parking surface lot options with maybe churches or businesses that might not be open during those hours and might be willing to kind of sponsor um some space. So definitely what we're seeing is that there is appetite for these events. The community is really making it their own. Um, and more many more people can fit in the park. Really the constraint is parking um and folks comfortably getting to and from the events, and we we want to make sure that that is a uh a pleasant as pleasant an experience as possible. So that's something we're really intentionally focusing on for 26. Um, but yeah, so overall uh sound school this year we had two sound school residencies, and that is due to us changing the timing of the series. So historically it's been a spring, um, very early spring series, late winter, early spring, kind of that February, March. Um so we had that residency this year. That was Tyco Arts Midwest. They were wonderful, sold-out show at the chateau, received really well by the community, um, kids in schools and coming to that public concert.
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