San José Community & Economic Development Committee Meeting Summary – June 16, 2025
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San José Community & Economic Development Committee Meeting Summary – June 16, 2025
The Community and Economic Development Committee (CED) met on June 16, 2025, at 1:30 PM in Council Chambers. The committee reviewed four reports: an audit of special event costs, the Downtown annual progress report, a status update on the Foreign Trade Zone and Sister Cities programs, and a planning update for the 2026 major sports events (Super Bowl, NCAA tournament, FIFA World Cup). All items were accepted and, where applicable, forwarded to the City Council for the August 19, 2025 meeting. No public comments were made.
Consent Calendar
- No items were on the consent calendar.
Public Comments & Testimony
- No members of the public spoke.
Discussion Items
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Cost of Special Events Audit Report (CC 25-1001) – City Auditor Joe Royce presented the audit of security and other costs charged to organizers of outdoor special events. In FY 2023-24, the city collected $622,000 from 84 events (estimated 330,000 attendees over 300 event days). Police staffing accounted for $319,000 (51% of total costs). The audit found that cost estimates for police services were not consistently provided, hourly rates not fully posted, and roles between sworn officers, non-sworn staff, and private security were unclear. Recommendations included establishing a threshold for cost estimates, posting rates, and clarifying roles to control costs. Administration (Carrie Adams Hapner, OEDCA, and Sgt. Tony Diepp, SJPD) agreed with all four recommendations, with implementation timelines ranging from immediate to June 2027 for a new software system. Council members discussed the challenges of last-minute staffing cancellations, the need for clearer cost estimates, and the potential liability of endorsing private security firms. The committee accepted the report and forwarded it to the August 19 City Council meeting.
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Downtown Annual Progress Report (CC 25-1023) – Deputy Director Blaga Zilalich and Downtown Coordinator Chris Arkley reported on downtown’s performance. Key indicators: 3,700 residents, 320 residential units under construction (City View Plaza conversion), 2.1 million visitors from 102 permitted events (368 days of activation), and a 7% increase in foot traffic. Office vacancy rose slightly, but new office leases included Plug and Play (AI Center of Excellence) and Abacus Semiconductor. Notable developments: VTA’s purchase of 488 Almaden Boulevard, new hotel openings (Townplace Suites), and retail openings (Press Room, Sumi Sushi, Jackie’s Place). Public realm improvements included the Post Street pedestrian mall, wayfinding signs, and tree lighting on Santa Clara Street. Safety efforts: SJPD foot patrols 80% staffed, a stay-away order for St. James Park, and 5,000 contacts with unhoused individuals by PATH and the Social Impact Team (141 housed). The report will be folded into the city’s economic strategy work plan moving forward. The committee accepted the report.
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Foreign Trade Zone 18 and Sister Cities Program Status Report (CC 25-1034) – Joe Hedges reported on the Foreign Trade Zone, which marked its 50th anniversary in November 2024. The zone covers San Jose, all of Santa Clara County, southern Alameda County, Santa Cruz, and Scotts Valley. In 2023, the zone generated $55 billion in activity, over $5 billion in exports, and supported 30,000 jobs. Eleven companies currently operate in the zone. The Sister Cities program has eight sister cities, with active organizations for Okayama, Tainan, Dublin, Pune, and Guadalajara. Highlights included a delegation visit to Dublin, a visit by the Okayama City Council, and student exchanges. The 70th anniversary of the Okayama relationship will be in 2027. Vice Mayor Foley noted she serves on the board of Sister Cities International. The committee accepted the report.
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2026 Major Events Status Report (CC 25-1012) – Presented by Rosalyn Hughey, Carrie Adams Hapner, and Tommy O’Hare (2026 Sports and Special Events Director). The report outlined the SJ26 strategic plan with three objectives: build civic pride, maximize local economic impact, and enhance the city’s brand. Major events in 2026: Super Bowl (February 8), NCAA Men’s West Regional Basketball Tournament (March), and FIFA World Cup matches (six matches, June 12–July 1). Planned activations include 13 concerts, 13 drone shows, watch parties, public art installations (Elizabeth Turk’s “Invisible Skies”), and a corporate innovation hub. The city has updated policies (supergraphics ordinance, entertainment zone ordinance) and is working with the Bay Area Host Committee. Tommy O’Hare reported that the past weekend’s FIFA one-year-out party was successful, and the U.S. Men’s National Team played at PayPal Park. Additional 2025 events include the NWSL Championship, Junior Olympics, and USA Table Tennis Championships. Council members discussed targeting audiences (international, regional, local) and the integration of cultural programming. The committee accepted the report and forwarded it to the August 19 City Council meeting.
Key Outcomes
- Accepted and forwarded to City Council (August 19, 2025): Cost of Special Events Audit Report, 2026 Major Events Status Report.
- Accepted (no further action): Downtown Annual Progress Report, Foreign Trade Zone 18 and Sister Cities Program Status Report.
- All votes were unanimous.
- Next steps: Administration will implement audit recommendations, continue downtown progress reporting as part of the economic strategy work plan, and advance planning for the 2026 events.
Meeting Transcript
Blake who are not here, which is okay. Let's first uh this is the community and economic development committee. If you could please take the roll. Councilmember Casey. Here, Mulcahy, Absent Ortiz, President fully. Here. Thank you. Great. We have the review of the work plan. Status report will come, has been dropped. It's been added into another plan a report, actually. We don't have anything on the consent calendar. Before we move to the reports on the committee, I would just like to note that we will be hearing the item number two last. That's the 2026 major events status report. He's in another meeting, and we need him to accomplish his work there before he comes down and talks to us. So with that, why don't we begin with the cost of special events audit report? And I believe Joe, you're kicking it off. Yes. Thank you. So good afternoon, Joe Royce City Auditor. I'm here in the box with Brittany Harvey, Michael O'Connell, and Dil Nosa Cadoid Barraganova from my office for our city costs for outdoor special events audit. Opportunities exist to enhance customer service. Also in the box are Carrie Adams Hapner for the from the Office of Economic Development and Cultural Affairs, or OEDCA. And Sergeant Tony Diepp from the police department. In fiscal 2324, there are 84 outdoor special events that, because of their size and scope, required permits and services from multiple city departments and coordinated through OEDCA. These include large annual events like Christmas in the Park and San Jose Summer Fest, Jazz Fest, as well as smaller scale community or cultural events. Overall, they attracted an estimated 330,000 attendees over 300 event days. City costs charged to event organizers, which include the cost of permits, labor, such as for security or traffic control, and other costs, such as uh the rental of traffic control and equipment, totaled $622,000, the majority of which was for labor. The objective of this audit was to assess city required security or other costs to organizers for large outdoor special events. The audit did not include city sponsored events, for example, Viva CAE or similar events, or smaller private events that did not involve multiple departments or were not facilitated by OEDCA, for example, a corporate event where a park facility may have been reserved. The report had two findings. The first finding is that more transparent and predictable police staffing costs can help event organizers. Of the $622,000 collected from event organizers in fiscal year 2324, $319,000 or roughly 51% of overall costs were for police department staffing, which included both sworn and non-sworn staff, such as community service officers and crossing guards. We found that cost estimates for security and traffic control were not consistently provided to event organizers, and not all hourly rates are posted on the city's special events website. Sworn and non-sworn police personnel voluntarily sign up for work to work special events through the police department secondary employment unit or SEU and fully staffing events has been a persistent challenge for SEU. Lastly, roles and responsibilities for sworn officers, non-sworn staff, and private security are not clearly defined, and clarifying those roles and encouraging the appropriate use of private security can help organizers ensure a safe and affordable event. In this finding, we had recommendations to the administration of the police department to identify a threshold for which cost estimates would be required, update the city's website for sworn and non-sworn rates, and update the special event guidelines to define and prioritize roles for private security and non-sworn staff. The second finding is improving coordination in the event process may help enhance customer service. The city has developed a customer service vision and standards to improve customer service across the organization. And while the outdoor event processes meet some elements of these standards, there is room for improvement to better support event organizers. We found that currently event organizers receive separate invoices and go through different billing processes for each department involved. And in some instances, they may receive multiple invoices from the same department months apart. And a more coordinated approach can streamline the permitting and invoicing processes to provide a seamless customer experience to event organizers. So in this uh finding, we have a recommendation to assess how the city can better coordinate the permitting process, potentially through a technology solution, and formalizing OEDC's OEDCA's procedures to follow up with departments around timely invoicing. The report has four recommendations to approve cost transparency for outdoor special events and uh and costs generally. I'd like to thank the Office of Economic Development, Cultural Affairs, the police department, and all the other departments that helped us provide their insight in the in the course of the audit. Um I ask that you accept the report and cross-reference to the August 19th City Council meeting. Happy to answer any questions, but first I'll turn it over to Carrie for the administration's response. Thank you. Thank you, Joe.
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