Sarasota City Commission Workshop: Economic Development Market Analysis & Visioning Draft Report - April 15, 2025
Sarasota City Commission Workshop on Economic Development Market Analysis & Visioning Draft Report
On April 15, 2025, the Sarasota City Commission held a workshop to receive a presentation and discuss the Economic Development Market Analysis & Visioning Draft Report. The meeting was called to order at 10:03 AM and adjourned at 12:29 PM, with a recess from 11:03 AM to 11:15 AM. The report, prepared by Redevelopment Management Associates (RMA) and RVi Planning + Landscape Architecture, includes a market analysis and ten recommendations for the city's economic development strategy. Commissioners provided feedback and directed staff to schedule one-on-one meetings before bringing forward a formal strategic plan.
Presentation by Consultants
- Lynn Dehlinger (Economic Development Director, RMA) and Thomas Sacharski (Planner, RVi) presented the report, highlighting strengths (arts/culture, healthcare, education), weaknesses (climate risks, affordable housing), and opportunities (Mote Marine expansion, digital economy). They outlined ten recommendations including: promote local enterprises, establish a Business Retention and Expansion Program (BREP), develop workforce training, diversify the economy, disaster recovery programs, leverage connectivity/cultural assets, brand district identities, bolster zoning for urban development, maximize marketing, and invest in attainable housing.
- Adrian Esteban (Senior Project Manager, RMA) presented demographic and market data for four city districts: central (downtown/St. Armands), south (hospital, Southside Village), north (universities, airport, former Kennel Club site), and east (Ed Smith Stadium, Bobby Jones Golf Course).
Commissioner Feedback
- Commissioner Kathy Kelley Ohlrich noted the report contained some outdated data (references from 2017) and questioned the intended audience. She requested clarification on a sentence regarding planning.
- Commissioner Kyle Scott Battie asked about the status of Enterprise Florida (now Florida Department of Commerce), the role of the Greater Sarasota Chamber of Commerce, and how to attract a mix of industries. He emphasized the need for a more visionary, bold, and aggressive approach to economic development.
- Commissioner Jen Ahearn-Koch stressed the importance of affordable housing, urged businesses to pay employees more and provide housing, and warned about pending state legislation that could eliminate CRAs and business impact fees. She advocated for moving trolley funding out of the economic development budget (currently $830,000 of $970,000) and noted that parking remains a top concern for downtown businesses (25% of survey responses).
- Vice Mayor Debbie Trice supported building structured parking in the Rosemary District and a circulator trolley connecting city garages, downtown, the Bayfront, and Van Wezel. She encouraged African American cultural tourism combining Newtown and Overtown. She asked about the report's audience; staff responded it is primarily for the city to inform strategic goals.
- Mayor Liz Alpert favored a downtown circulator/micro-transit, structured parking in Rosemary, wayfinding signage, and focused economic development around Ed Smith Stadium. She found gateway signage a weakness.
Staff Response
- Interim City Manager Douglas Jeffcoat stated staff will schedule one-on-one meetings with each commissioner to gather specific input, then bring a future agenda item for consideration of strategic goals.
- Economic Development Manager Wayne Applebee clarified that the report is foundational; the department has been reactive and aims to become proactive. He noted ongoing collaboration with the Sarasota County EDC and the Chamber of Commerce.
Key Outcomes
- No votes or formal decisions were taken at this workshop.
- Staff will conduct one-on-one meetings with each commissioner to refine priorities.
- A future City Commission meeting will consider a strategic plan for the Economic Development Department based on commissioner input.
- The consultant's report is considered final; city staff will note outdated references but will not revise the report.
Meeting Transcript
Yes. I couldn't resist. I know. Okay, I'm gonna call um the special city commission uh workshop for April fifteenth, twenty twenty-five to order, and um our first agenda item is a presentation and discussion regarding economic development market analysis and visioning draft report, and I see we have Mr. Um Appleby and Mr. Cover sitting there to discuss it. Okay, for the record, uh Steve Cover, director of planning uh with economic development is uh within the planning department. Uh as you as you remember um a number of years ago, economic development was shifted over to the planning department. Um eventually what we did was they were originally in the new town office, they were moved to her office here in downtown. And uh really the next step was uh putting together uh the right team for doing economic economic development here in the city. And so uh we hired Wayne Appleby, we hired Julie Ryan, and we hil hired Rochelle Gallant. Uh we did lose Susan Dodd uh during that time frame. She decided to uh uh go to architecture school in Berlin and uh as of tomorrow, uh she's starting as our new historic preservation planner in the planning department. So I want everybody to know that. So yeah, we're we're very excited. Um so uh you know, with this new entity, a new economic development office. Um we began taking a fresh look at economic development uh citywide. You know, a lot of a lot of the the time it was active, it was primarily focusing on a couple of areas in the city, but we really felt it was important to expand those responsibilities and go citywide. Obviously, you're aware we have you know we've had the the did strategic plan adopted uh the impacts and needs on attainable housing. The planning department obviously did a lot of work there to uh incentivize uh attainable housing for a lot of the workers here in the city. Sports tourism is growing here in the city. Um and also the Moat Marina Research Lab. Um they have really big plans in the future for drawing um really a lot of talent uh research talent here to the city. And now we come to a point where we're um gonna be presenting a market analysis report, uh, which is really a critical step, I think, for the city, uh really creating, you know, as you as this is presented to you and hopefully adopted by the commission, really creating an economic development road roadmap for where we're going in the future. So now I'd like to re pass it on to Wayne. Good morning, Wayne Appleby, economic development manager. Um thank you, everybody, for your time. Uh we're excited to be here. It's been a little bit getting to you. Originally, we were planning to come in October, uh, but we all know what happened in October. So it has been uh moved to today, so we're really excited to be here from an economic development office standpoint. We view this as a foundational report to really develop what are our goals as a city, as a department, and they're focused on economic development. You know, what are the strategic goals that we want to achieve? Um and this to me is the foundation of getting to that point. Um so last year we undertake a um uh consultant with us that will do a presentation today, provide information to you. As you may remember, we had a number, I think seven different community events and online surveys, which they'll talk about uh to gather information to really do a full market analysis and uh for the city as that again foundation. And and uh, you know, I find that really important because uh, you know, your economic development is is small, not just in stature, but uh as numbers as well. I missed my joke, okay. Um but so we have to be, you know, you're gonna see a lot of things today through this recommendation report that are be wonderful to employ uh and to do all of them, but like everyone, we have limited resources uh to apply to that. So what is we're really want trying to seek your input back as to what is most important to all of you that we can then come back at a later date at a regular meeting to maybe discuss actual strategic goals, and then we're aligning our staff time, uh any future funding for economic development. We know where we're going to put our energy and effort. So this is the start of the conversation with this foundation report. And at this point, I'm gonna turn it over to Rochelle. Good morning, Rochelle Goldant, Business Relations Coordinator with Economic Development. We wanted to thank you all as city commission and our city administration for allowing us to undertake this project. Um we've been excited as you know, Wayne and Steve had shared about you know what's to come and to get your input on it. And I'd like to introduce our consulting team that's worked with us over the last year on this. Uh we have with us today Lynn Dellinger uh from RMA, she's an economic development consultant consultant and broker associate. We have Adrian Esteban, our senior project manager also with RMA, and Tom Sakarski, who was with RVI planning and landscape architecture, and he's the project director. So they'll come up to the table and make their presentation to you, and then we'll take questions and have a discussion.
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