The Surprise City Council held a work session on September 2, 2025, to discuss two major topics: the city's business licensing process and fees, and the economic development strategic plan. The meeting began with a presentation on business licensing, followed by a discussion on potential fee reductions for small businesses, and then a presentation on the economic development department's strategic goals and initiatives. No formal votes were taken, but council directed staff to research options for reducing business license fees for startups.
All right, good evening. I'd like to call this work session on September 2nd, 2025 to order. Madam Clerk, if you could conduct the roll call. Mayor Sarder. Present. Vice Mayor Hastings. Councilmember Haney. Here. Councilmember Greenberg. Here. Councilmember Duffy. Here. Councilmember Melton. Present. Councilmember Judd. Here. Thank you, Mayor. We have a quorum. Thank you. Please join me for the Pledge of Allegiance. Indivisible delivery and justice for all. Madam Clerk, please read. Um the microphones sound really weird. Exactly. It's echoe in here. I don't know if it's echoing. The gentleman in the control room can fix that, but it's really really weird. Um guy behind the curtain. Okay. Yeah, the guy behind the curtain. But we'll continue. Please read item number one. Item number one, presentation and discussion pertaining to the city's business licensing process and fees. Good afternoon, Mayor, Council. So Mindy and I are here uh to discuss business licensing. And you may wonder why community development is participating in a presentation about business licensing, but hopefully our presentation will help answer that for you. So a couple of weeks ago, um, it was asked of staff to come back and discuss um before council the business licensing process, the fees associated with it, and why we have business licenses. So we'll start with the purpose of licensing. And the purpose of a business license is to ensure safe, compliant, and responsible business operations. So we're really trying to find that balance between the safe operations and protecting our residents when we're issuing a business license. There are several departments that take a look at the business licenses when they come into the city. Um public safety is very heavily involved. Their role is to ensure that businesses are operating in conformance with the city's codes, public safety, health, and welfare. This is how businesses become known to our economic development team. So through the business licensing process is where there's a mechanism to connect new businesses to our economic development team for things such as uh the ribbon cuttings and the grand openings that that ED often helps put on. And then last but not least, there's a tax compliance component to the purpose of licensing. It aids in identifying taxpayers for the TPTs. Standard business license timeframes. We typically receive and issue licenses within about 15 to 20 days. Days zero through five is where our finance team, spearheaded by Mati Lugo sitting behind me, is looking at administrative completeness.