I'd like to call to order the City Council study session of June 24th, 2025.

Clark, will you please call the roll?

Councilmember Bushnell.

Present.

Deputy Mayor Daniels.

Here.

Councilmember Diaz.

Yeah.

Councilmember Hines.

Absent.

Councilmember Rumba.

Here.

Councilmember Sidalgay.

Councilmember Scott.

Here.

Councilmember Walker.

Here.

Mayor Woodards.

Here.

The study session material sent to 1113.

Thank you.

Our first agenda item today is a media media communication strategy update.

And I'd call on Media and Communications Director, Amy Clancy, for introductions and to begin the presentation.

Thank you, Madam Mayor.

Thanks for having me.

Good morning or good afternoon to all of you.

And Golden Doles is joining me today.

Brian Cox is not here today because he's out on a shoot at the Humane Society.

So that's what he's working on.

Since you asked us to give you a quarterly update, this is our second one, and I just want to reiterate how glad I am to give you an update because I think it's really important for you to know how we're sharing information and what its impact is on the community.

So let's go ahead and start with slide number one.

Okay, go to the next one.

Yep.

Perfect.

Okay, we'll start with uh Tacoma.gov as you know, it launched on April 30th, both the website and the domain.

And all the numbers I'm sharing with you today are quarter two, but from April 30th to June 4th, so they don't include the majority of June.

Um so far we've had 350,000 total page views.

These numbers are the same, but Golden presented to you two uh weeks ago.

Uh 126,000 new users have visited the site, and our user engagement is over 200,000, which is how many times people clicked on something, watched a video, filled out a form, that type of thing.

Um also I'd like to report that our intranet, you know, oftentimes people say, Well, how come you don't email this out?

Why have you not shared this information with us?

Intranet is designed so that people can get the information that is City of Tacoma specific for employees only.

And as you can see, we've had over 180,000 page views with over 6,000 unique users.

How is that possible if we only have 4,000 employees?

Some of the the pages in our intranet are available to the public, so that's why the number is different.

The top performing page is the home page, and the top performing post will not be a surprise to anybody.

It was when we asked for City of Tacoma employees to send in their pet photos for National Pet Day.

And so that had 536 page views, and in that time uh we published 24 news posts.

So we do try to refer people to the uh the hub as often as possible for anything that is City of Tacoma related.

So with social media, as we've talked about before, um, we are implementing new strategies to drive and increase engagement, and we believe it's working, and you'll see from the numbers coming up.

Um, and one of those strategies is answering questions in comments and also correcting misinformation.

Um we we don't correct everything.

If we did, we'd need a staff of um 50 to you know monitor 24-7 because a lot of people do share misinformation, but if we notice something is um gaining traction or there are misinformation or bad quotes that are being shared, we'll pop in as the city of Tacoma and share a link to the actual information.

Another strategy that we're doing that is different is human resources did basically own the City of Tacoma's LinkedIn page for years, and um was using it to um post about job openings and recruitment efforts, and we thought that was great, but we also thought that we could be using the City of Tacoma's LinkedIn page to also better communicate with City of Tacoma businesses and talk about efforts that PDA and um excuse me, PDS, CED, other different departments are doing that is specifically business related.

And so we're now partnering with human resources to not only advertise jobs but to also um share information about our our programs and engagement.

So let's take a look at quarter two for Facebook.

Our content was viewed over 1,300,000 times, which is a 19% increase over quarter one.

Um we have increased by 663 new followers.

Um we have three 31,000 reactions, comments, shares, etc., which is a nearly 57% increase over quarter one.

Um we had over 6,000 links uh clicked, and we posted in that period of time more than 240 posts, which is a 50 percent increase over quarter one.