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Record of Proceedings

Texarkana Arkansas AMP Commission Funding Meeting - June 16, 2026

Board of Directors & Commissions — Tuesday, June 16, 2026
BodyTexarkana, Arkansas
SessionBoard of Directors & Commissions
DateTuesday, June 16, 2026
StatusFILED
Video Record
0:00 / 4:52:53

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording. Names come from transcript evidence. “Possibly” marks uncertain attribution.

Unassigned speaker

0:10

All

Speaker 1

0:10

right, we call this meeting to order time now.

0:16

Just a housekeeping um moment, if you will, silence your cell phones.

0:23

I just um turn it off or what have you.

0:27

Um we have uh roll call, please.

Speaker 2

0:32

Mills here.

Speaker 3

0:36

Jewel

Speaker 1

0:37

here,

Speaker 3

0:37

Holmes,

Speaker 2

0:38

here,

Speaker 3

0:40

Scott, here, Brewer.

Speaker 1

0:42

Here.

0:42

Next we have prayer by Dr.

0:44

Holmes.

0:45

Please say.

Speaker 4

0:58

Good evening to all.

1:00

Most holy and everlasting Father, we come before you to say thank you.

1:04

Thank you for this day.

1:06

Father God, thank you for this opportunity.

1:09

We're here today to make decisions.

1:11

We ask that we make those decisions with your guidance, your peace, your understanding.

1:17

Father God, just take care of all of us.

1:19

We need you this evening.

1:21

We need you each and every day of our lives.

1:23

Watch over this AMP commission that we make the right decisions, we be honest, we be transparent, we be what you have called us to be.

1:32

And not only us, Lord, all that makes up this audience, that everyone be honest, be fair, and be loving.

1:41

In Jesus' name we do pray.

1:43

Amen.

Speaker 1

1:47

Please.

2:32

That's how we'll be governing it today.

2:35

But um, we have two um two announcements.

2:40

Um I want to let them go ahead and say something right quick.

Unassigned speaker

2:44

Neil

Speaker 1

2:44

Schmidt.

Unassigned speaker

2:45

Uh

Speaker 3

2:45

George, you want to go first?

Speaker 1

2:46

George?

Speaker 5

2:46

Sure, I'll go first.

2:47

All right.

Speaker 1

2:48

Um

Speaker 5

2:51

I know there's a lot of people that are up to set.

2:54

A lot of people want A and P to be disbanded and go away.

3:01

This is what I'll

Unassigned speaker

3:02

say.

Speaker 5

3:03

The money that's collected through A and P is the only dollars that are collected to promote Texar Canada Arkansas.

3:13

If those dollars aren't collected and distributed, if it goes away, there's no dollars to promote our half of the city.

3:23

The goal is heads in beds, and I like to say butts in restaurant seats.

3:29

That's our goal.

3:30

And it's basically um to promote Arkansas and to bring people into town from outside of town.

3:40

You know, you can't say I don't like it, but I don't know, but I don't know what I want to replace it with.

3:46

If there's a better way to do this,

Speaker 6

3:49

I'm all for it.

Speaker 5

3:50

If there's a more equitable way that has more measurable, a better way to measure what it does for our city.

3:59

I'm all about it.

4:00

And if it means we we don't exist, okay.

4:03

I I mean I'm really really okay with that.

4:07

I want to be part of the solution.

4:09

I don't want to be part of the problem.

4:12

All right.

4:15

It's tiring that people think that we're I know personally I don't have an agenda.

Discussion Breakdown — Share of Meeting
Tourism Promotion█████████████████████████████████████████████45%
Youth Programs███████████11%
Arts And Culture███████████11%
Public Engagement█████████9%
Airport Management███████7%
Budget Equity Analysis█████5%
Procedural████4%
Economic Development███3%
Historic Preservation██2%
Summary of Proceedings

Texarkana Arkansas AMP Commission Meeting - June 16, 2026

The Texarkana Arkansas Advertising and Promotion (AMP) Commission convened on June 16, 2026, to hear funding requests from numerous local organizations and to discuss the commission's role in tourism promotion. The meeting began with a prayer, roll call (all six commissioners present), and opening remarks from commissioners George and Mills addressing recent controversies about AMP funding and the potential abolition of the commission. The bulk of the meeting consisted of presentations from 20 applicants seeking AMP funds for events and initiatives intended to attract visitors to Texarkana, Arkansas.

Discussion Items

  • Commissioner Opening Statements: Commissioner George emphasized that AMP tax dollars are the only funds designated to promote the Arkansas side of Texarkana, with the goal of "heads in beds" and "butts in restaurant seats." He warned that abolishing the commission would eliminate the tax entirely. Commissioner Mills added context about a proposed ballpark project in 2025 that would have committed $750,000 per year for 15 years, leading to uncertainty and a pause in the normal funding cycle; she stated the commission ultimately voted down that proposal and has since funded projects through public meetings.
  • New Voting Procedure: Before voting on funding, the commission approved a new rule (motion, second, roll call 6-0) that if a majority of commissioners (four or more) assign $0 to an applicant, that applicant receives no funding regardless of other commissioners' allocations. If fewer than four assign $0, the average of all six amounts is awarded.
  • Applicant Presentations (in order):
    • Jaqualan's Light Prevails: Did not appear; motion to move forward was approved without objection.
    • Winners Circle 4: Presented video of Mardi Gras and Catfish & Mudbug Festival events at Front Street Plaza. Requested $267,000 for 2025-2027 events under a city contract. Discussion focused on lack of itemized invoices, losses from events, and whether AMP could fund already-completed 2025 events. Commissioners expressed confusion over the multi-year lumped application. Tyler provided visitor data: Catfish & Mudbug 2025 had 2,700 visitors (57 hotel rooms); 2026 had 1,700 visitors (53 hotel rooms) due to rain.
    • HypeCon Spring Awakening Viking Festival: Eric Walker presented multiple events including Viking Festival, HypeCon pop culture convention, and wrestling shows. Requested $40,000 for Viking Festival, $100,000 for HypeCon 2026, and $6,960 for wrestling shows. Financials showed $25,000 profit overall for HypeCon LLC. Commissioners questioned why AMP funds were needed for a profitable entity and noted concerns about subsidizing a private for-profit. Tyler data: Viking Festival 2025 had 523 visitors, 9 hotel rooms; HypeCon 2025 had 507 visitors, 17 hotel rooms.
    • The Scholars: Shakita Burks and team presented Juneteenth festival, a month-long event. Requested funding (amount not specified in transcript, but budget shown for 2024/2025). Reported 4,400 visitors, 30 hotel rooms in 2025. Emphasized promoting Texarkana Arkansas on all materials. Commissioners noted 12 years of AMP support.
    • Arkansas Elk's Lodge 399: Kathy Butler requested $25,000 for the 2026 Arkansas State Elks Convention (October 9-11) at Holiday Inn Convention Center. Projected 250 attendees, 200 overnight stays. Funds for marketing, audio/visual, transportation, meals. Commissioners asked about salaries (none), facility rental offset by food costs. Event would not stop if unfunded but would be scaled back.
    • For the Sake of One: Angela Coston requested $2,000 for a 5K run held in conjunction with the air show (June 27). Funds would cover shirts so 100% of race-day signups go to foster families. No financials prepared; event will proceed regardless. Commissioners agreed to add AMP logo to shirts if funded.
    • Arkansas Youth Expo: Eric Walker and Whitney Urban requested $10,000 for a youth livestock show (October 8-11) moving from Fayetteville to Four States Fairgrounds. Projected 1,300 exhibitors and 5,000 participants. $10,000 would offset volunteer hotel costs and fairground rental. Commissioners noted $150,000 planned in permanent improvements. Tyler provided no data yet for Texarkana.
    • Texarkana Air Show: Brandon Sanders requested $50,000 for the June 27 air show, citing higher fuel costs and security needs. Already received $100,000 from Texarkana Texas side over two years. Total event cost $322,000. Commissioners questioned why request exceeded projected shortfall. Air show plans to be annual.
    • CASA Texarkana Children's Advocacy Center: Brian Bradshaw requested $20,000 for "Over the Edge" repelling event held April 18. Event cost $34,800; raised $72,000. Commissioners noted event already profitable. Bradshaw stated funds would allow more proceeds to go to mission. Tyler data: 678 visitors, 18 hotel rooms for their 2024 event.
    • Link TXK: Caleb Budford requested $30,000 for Destination Downtown event (9th year). Projected $78,100 expenses, $86,500 revenue ($8,400 profit). Headliner Mark Chestnut. Funds would be used for next year or to make 2027 a multi-day event. Commissioners asked about subsidy concern.
    • Texarkana Chamber of Commerce: Robin Hickerson requested $25,000 to host a travel magazine influencer for a feature story on Texarkana Arkansas. Assurance that itinerary would be exclusively Arkansas side. Commissioners noted difficulty quantifying results. Attorney opined it is eligible as not a general subsidy.
    • Main Street Texarkana: Ina McDowell requested $30,000 for city guide and downtown grants. Attorney advised AMP funds cannot be used for private building improvements. McDowell stated funds would go to municipal auditorium if awarded. Commissioners noted previous funding of $45,000.
    • Hospice of Texarkana Foundation: Lee Davis requested $19,500 for a concert event (Rolling Stones tribute) on the Texas side. Event is profitable; proceeds support uncompensated care. Commissioners questioned why AMP should fund an event on the Texas side. Foundation had not sought Texas side HOT funds.
    • Miss Texarkana Latina: Cresha Limpeña requested $2,500 to compete in Miss Texas Latina pageant in Houston, promoting Texarkana on national Telemundo broadcast and social media (20,000+ followers). She lives in Ashdown, Arkansas. Commissioners asked how often Arkansas would be mentioned.
    • TRAC (Texarkana Regional Arts & Humanities Council): Megan Griffin requested $18,000 for Art for All Day events (family performances at Texas-side facility). Funds for artist fees and advertising. Commissioners noted event is on Texas side and no Texas HOT funds sought.
    • Partnership for the Pathway: Brandon Ayers requested $10,000 for the Run the Line half marathon (February 14, 2027). Event cost $15,000; already has $45,000 in sponsorships. Funds go to trail building. Commissioners noted 10 years of funding and questioned whether it should continue. Tyler data: 1,100 visitors, 47 hotel rooms for 2026 event (may be skewed).
    • City Beautiful Commission: Jeff Brown requested $9,000 to restore power to the Ensign Fountain at Memorial Park (Arkansas side). Fountain has historical significance (only two in Arkansas). No marketing plan beyond improving city appearance.
    • Southwest Wrestling Promotions: Jimmy Phillips Jr. requested $3,500 for a wrestling show at the Rec Center. No financials provided; first-time applicants. Commissioners questioned low cost for wrestlers. Applicants acknowledged they would not proceed without AMP funding.
    • Four States Auto Museum: Jim Christian requested $20,000 ($10,000 for fall car show 2026, $10,000 for advertising for Smokey & the Bandit Run in 2027). Museum has not had AMP funding in 5 years. Visitor numbers: 20-40 per weekend. Commissioners debated funding for future event advertising; attorney confirmed legal.
    • Gifts & Talents Career Fund: Leo Tor Watson Robinson requested $25,000 for basketball camp with NBA champion Craig Hodges. Camp at Arkansas High School. Funds for coaches, uniforms, insurance. Commissioners asked about AMP-eligible expenses (not salaries). Applicant stated camp draws visitors from out of town.
    • Rhythm & Blues Foods Festival: Same applicant requested $50,000 for an R&B/food festival at Arkansas Convention Center (dates TBD between September and November). Projected revenue $55,000-$60,000, costs $50,000. Applicant stated they will not do the show without AMP funding. Commissioners noted projected profit.
    • Texarkana Airport: Russ Henderson requested $100,000 for advertising to boost declining enplanements (down 22% since 2023). Emphasized that past AMP funding helped attract a new MRO (Maintenance Repair Overhaul) facility creating 160 jobs. Texas side contributes $60,000; AMP request would fill the gap. Commissioners questioned whether AMP money would exceed the proportional Arkansas subsidy. Attorney clarified AMP funds count as part of the city's subsidy.

Key Outcomes

  • New Voting Rule Approved: The commission unanimously voted (6-0) that if a majority (four or more) commissioners assign $0 to an applicant, that applicant receives no funding regardless of other commissioners' allocations. Otherwise, the average of all six commissioners' amounts is awarded.
  • Executive Session: After all presentations, the commission went into executive session to discuss funding decisions. No final funding amounts were announced during the public portion of the meeting.
  • Recurring Request: The commission discussed a three-year limit on funding but noted that exceptions can be made on a case-by-case basis.

Meeting Transcript

All right, we call this meeting to order time now. Just a housekeeping um moment, if you will, silence your cell phones. I just um turn it off or what have you. Um we have uh roll call, please. Mills here. Jewel here, Holmes, here, Scott, here, Brewer. Here. Next we have prayer by Dr. Holmes. Please say. Good evening to all. Most holy and everlasting Father, we come before you to say thank you. Thank you for this day. Father God, thank you for this opportunity. We're here today to make decisions. We ask that we make those decisions with your guidance, your peace, your understanding. Father God, just take care of all of us. We need you this evening. We need you each and every day of our lives. Watch over this AMP commission that we make the right decisions, we be honest, we be transparent, we be what you have called us to be. And not only us, Lord, all that makes up this audience, that everyone be honest, be fair, and be loving. In Jesus' name we do pray. Amen. Please. That's how we'll be governing it today. But um, we have two um two announcements. Um I want to let them go ahead and say something right quick. Neil Schmidt. Uh George, you want to go first? George? Sure, I'll go first. All right. Um I know there's a lot of people that are up to set. A lot of people want A and P to be disbanded and go away. This is what I'll say. The money that's collected through A and P is the only dollars that are collected to promote Texar Canada Arkansas. If those dollars aren't collected and distributed, if it goes away, there's no dollars to promote our half of the city. The goal is heads in beds, and I like to say butts in restaurant seats. That's our goal. And it's basically um to promote Arkansas and to bring people into town from outside of town. You know, you can't say I don't like it, but I don't know, but I don't know what I want to replace it with.

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