Walnut Creek Design Review Commission Study Session on Sign Ordinance Update – July 1, 2026
Walnut Creek Design Review Commission Study Session: Sign Ordinance Update
The Design Review Commission (DRC) held a study session on July 1, 2026, to review and provide feedback on a comprehensive draft update to the city’s sign ordinance. The ordinance, last fully overhauled in 1992, aims to modernize regulations, increase flexibility and creativity, reduce visual clutter, and better meet business needs while preserving Walnut Creek’s community character. Staff from the Planning Division and consultants from Mentir Harnish presented the draft, which was developed through a working group (including a DRC member), community outreach (23 business responses), and staff input. The commission discussed eight targeted questions and gave direction for revisions before the ordinance goes to the Planning Commission and City Council.
Discussion Items
- Deep Setbacks & Additional Sign Area: Commissioners discussed whether developments with deep setbacks (currently 100 feet or more) should automatically receive a 25% increase in wall sign area. They preferred a more flexible approach: allow up to a 20% increase via a minor deviation approved by the Community Development Director, with clear criteria for visibility impairments (e.g., setback, speed of traffic, obstructions). The director could refer complex cases to the DRC.
- Hotel/Motel Wall Sign Size: The draft increases the maximum from 25 to 50 square feet. Commissioners agreed 50 square feet is sufficient for standard hotel/motel signs, but any larger size should require DRC approval as a freeway‑oriented sign (since larger hotel signs are typically needed only near freeways).
- Routes of Significance & Freeway‑Oriented Signs: The question was whether BART tracks or major corridors (e.g., Ignacio Valley Road, Treat Boulevard) should qualify for larger or skyline signs similar to freeways. Commissioners declined to extend these provisions, noting that BART runs through residential areas and that routes like Ignacio have mixed uses; master sign programs already allow property owners to seek tailored signage through the DRC. The consensus was to maintain status quo.
- Illumination of Cabinet Signs: The draft allows internally illuminated cabinet signs but restricts full‑face lighting. Commissioners supported the proposed allowances for halo‑lit, edge‑lit, and externally lit signs. They requested adding explicit language for “dark sky” compliance and shielding to prevent light pollution, glare, and upward light spill.
- Incentives for Master Sign Program Updates: The draft offers a reduced fee and administrative (director) review for property owners who update their master sign program within 10 years. Commissioners generally supported these incentives, though some noted that market forces (tenant demand) already drive updates. The commission did not request major changes.
- Downtown Pedestrian Retail Area Standards: The draft includes specific, more flexible standards for the downtown pedestrian retail zone. Commissioners found these sufficient, noting that they allow alternative designs subject to DRC approval and accommodate projected light signs and portable A‑frames. No additional standards were requested.
- Sign Standards by Specific Area: The commission discussed whether other areas (e.g., North Main, auto row, near BART) should have tailored sign rules. Members preferred not to create specific boundaries because these areas are in flux and could be addressed through master sign programs or case‑by‑case reviews. Flexibility was favored.
- Portable A‑Frame Signs: The draft allows A‑frame signs only in three pedestrian‑oriented zones (Pedestrian Retail, Mixed‑Use Downtown, Mixed‑Use Commercial Emphasis) with standards on size, materials (plastic frames prohibited; metal/wood allowed), number (one per business), location (public right‑of‑way with an encroachment permit), and removal conditions. Commissioners supported the approach but emphasized that the standards should be clear to avoid a proliferation of unsightly signs. They agreed no separate sign permit is needed, but an encroachment permit (obtainable online) would provide liability protection and an enforcement mechanism. The city would enforce via complaint‑driven code enforcement or proactive removal if signs block pedestrian paths or become unsafe.
Key Outcomes
- The DRC gave clear direction on all eight discussion questions, which will guide the next draft revision.
- Staff and consultants will incorporate the feedback and present a revised draft to the Planning Commission for recommendation, followed by City Council adoption.
- The July 15, 2026, DRC hearing is canceled; the next sign‑related meeting is the Sign Subcommittee on August 5, 2026 (tentatively for a single sign exception).
Meeting Transcript
The Design Review Commission meeting for Wednesday, July 1st is in session. If there are any members of the public present who would like to speak, please fill out a speaker's card and give it to the Commission secretary. Please state your name and address and who you represent when you come up to the microphone, and please use the microphone. Thank you. Are there any items of consideration that the um commissioners want to add or bring up? Prior to that. Okay. And um call. Sorry. Thank you. Uh Commissioner Newsom appears to be running late, I believe. Uh Commissioner Pros? Commissioner Case here. Vice Chair Riley. Here, Chair Basting. Yes. Thank you. We have a quorum. Okay. So are there any items on the consent calendar? Nothing on the consent calendar today. All right, thank you. Do we have any public communications that are not on the agenda this evening? Okay, seeing none. Do we have any ex parte communications that we need to disclose? Okay. Then let's begin the public hearing study session. Good evening, Chair and members of the design review commission. Is this on? Can't hear it on my end. All right. Curtis Sawyer, uh, associate planner. Tonight, we're gonna get into something a little bit different, something exciting. Um it's not just your typical residential or commercial designer view subject up for discussion and deliberation tonight. Tonight we get the expand our horizons and talk signage exciting stuff. Um staff have been working diligently um to craft and revise our sign ordinance that protects community charm and character, bell uh brings balance, encourages creativity, and even introduces introduces technology. Uh, you and the public may be wondering um why now? Why are we here this evening? Uh, to answer that. It's really been quite some time since we've had the opportunity to provide a comprehensive um overhaul and update to our sign ordinance. Um, jumping in, uh, the product before you this evening um is our most recent version of the draft sign ordinance. Our goal tonight is to present it before you obtain your comments and feedback, and ultimately take um your feedback and feedback from our working group, um, stakeholders and members of the community um and ultimately go before the Planning commission for further consideration, and then ultimately adoption before the council. Um with that, I would like to introduce our consultants, Michael Gibbons and Nikki Zenchetta with Mentir Harnish. Um they're here to review the draft with you, go over our presentation. With that, we also have a uh about eight questions lined up specifically. Um so with that, I'd like to introduce the consultant team and come on up, guys. Good evening, commissioners. My name is Nikki Zanchetta. I'm a social associate planner with Mentir Harnish, and with me is Michael Gibbons. He's the project manager through this project.
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