One minute.

They're ready.

All right.

First person on the agenda.

Good evening.

It is five thirty on the dot on September ninth.

We will call the City of Clovis Lodgers tax.

Meeting to order.

Uh we'll start with roll roll call.

Can you mute, please?

Good evening.

It is five thirty on the dot on September ninth.

We'll call the City of Clovis Lodgers tax.

You know when you hear your voice?

Thomas Martin.

Here.

Brady Bryant?

Here.

Commissioner Garza?

Here.

Tasha Padilla?

Here.

Millie Perthener?

Here.

Jonathan Nelson.

We heard Jonathan's running a little late.

Yeah, he said he's on his way.

Um next, approval of minutes from the last meeting, which was July eighth.

Are there any corrections to the minutes?

I'll make a motion to accept them.

Tasha with a second.

All in favor?

All opposed.

The motion carries.

Justin, if you can hear us, we're we've got some audio issues.

We're gonna fix them real quick.

Yes, sir.

Justin, if you can hear us, we're we've got some audio issues.

We're gonna fix them real quick.

Yeah.

Hey, right on time.

We're having some audio issues.

Yeah, he'll repeat himself.

We have a new system.

You never know until you go lies or something.

We'd rather it be tonight.

Thanks.

So thank y'all for yeah, yeah.

No worries.

I think the question is is it gonna be fixed tonight?

That's a good question.

I was like, well, I thought I have on that.

Oh, left your line.

Everyone's checked in.

I forgot to talk about some.

Okay.

Hey, Justin, I actually forgot a step in the process.

I wanted to let Mr.

Holwalt review our finances to let us know how much money we have available to distribute tonight.

Mr.

Howald?

Okay.

Thank you, Mr.

Chairman.

And so we are now we have had two uh months into the budget uh year.

And so we had budgeted for a little bit about 48,000 uh in lodger's tax, promotional dollars uh received.

Our actual two months received is about fifty-nine thousand dollars.

Uh so for a positive difference of about eleven thousand dollars.

Uh currently we have eighty-four dollars and ninety-one cents that has been reverted from last uh fiscal year.

However, there is one event out there that was hosted by the event center, the home and garden show.

Uh just curious if they're gonna submit any receipts on on that one to us.

It looks like they're going to, so we may have a little bit more reversion from uh the next event.

Um the available distribution right now from the ye for the year was uh three hundred and sixty-three thousand dollars.

Uh last month you guys allocated eighty thousand dollars.

Uh that leaves you with a available balance for the remainder of the fiscal year currently at about two hundred and eighty-three thousand dollars, which breaks down to about fifty-seven thousand dollars uh bi-monthly.

Uh in this evening, you have uh 128,800 worth of requests, which if 100% re uh awarded to this evening uh would leave you a remaining balance for the rest of the fiscal year, uh which we're only two months into 154,000 or $38,000 uh bi-monthly left over for that.

So uh happy to answer any questions that you uh may have.

Thank you, Mr.

Chairman.

Uh that helps, thank you.

All right, Mr.

Wilson, we are back with you.

Um can you hear us?

Yes, sir, we got you.

All right, great.

Um we we've been able to look over your your application.

Um I know that this has been going on for quite some time.

You're 44 years in.

I think that's what I read.

But if you have anything um that you can share with us that's not captured on the forum that'll help us out, that's what we're here to listen to.

So the floor is yours.

Yes, sir.

I appreciate y'all having us on with the the meeting.

Uh we're from kind of all over the state.

Uh Bobby's up around the line and I'm got my crawls dead, so we're kind of spreading out all over.

So really appreciate y'all letting us do this.

And uh yeah, we're we mainly focus on uh with the MRA being a family organization that helps get you know the kid involved and parents sometimes maybe the grandparent.

So that's mostly shoot forward making it a family event, trying to get uh all the people in the gate we can to see and was really hoping you know with the logic stack you know just kind of uh wave the gate to me if you don't let anybody come in to watch and see what we have going and you know all the vendors that we can get just kind of open it up.

And so that's where we're at right now.

Uh like state been at it for 45 years now for 45th finals, and you know something we hope to continue and see what we can do.

Thank you.

Um board, any questions?

Uh Mr.

Chairman, I do have a question.

Uh Mr.

Wilson.

Uh your event dates are the October third and fourth, right?

Yes, sir.

Uh that's Friday and Saturday.

Do you expect anybody come in on Thursday to be ready for Friday?

Yes, for sure.

We'll have uh contractors be coming in probably Wednesday and Thursday.

Uh you know, some out of state people might come in uh day or two early as well.

Okay.

Thank you, sir.

And a follow a follow-up on that one.

How late will you run in on Saturday?

We will be there uh most of the evening Saturday, so probably most people will be leaving out you know Sunday morning uh contractors, especially uh on Sunday.

Thank you.

Mr.

Wilson, have you is this your first time in Clovis or have you been in here before?

I've been there quite a bit.

Uh I usually go there for the pro rodeo every year, I'm not sure as well.

Uh so that's kind of why we like to have it there because early join the rodeo there every year.

We wanted to bring our finals there for everybody to enjoy as well.

No thanks.

Freddie?

Mr.

Chairman, yes, sir.

Quick question.

And so Mr.

Wilson, so uh if if awarded funds this evening, uh the they wouldn't be up for final approval until September the eleventh.

I notice that your events dates are a little bit less than a month away uh following that final approval uh by the city commission.

If you're utilizing the funds to purchase uh jackets and hats or uh saddles and buckles, is that month time gonna give you a and be enough for you to get them branded and everything with our logos that are on there?

Yes, sir, for sure.

The jackets we can throw, you know, the extra patches on at any time uh before they're sent to us.

And uh the saddles we usually give out as a kit, so they're ordered after.

So we just have a proof of what we want on there for all the you know any lettering or anything like that we stamped on.

So we have time there.

Most of our awards uh pretty much besides already been on everything else right now to change how okay they thank you.

Thank you, Mr.

Howell.

Mr.

Wilson, I think we've got the information we need.

I appreciate you.

Yes, sir.

Thank y'all very much.

Thank you.

Thank you.

Next application, um, the New Mexico Cup LLC.

Suturno.

Le vamos a hacer preguntas si quieres su presentation.

Venga separada.

Buenas tardes, Bachel para poder oírlo que va a decir este.

But un evento deportivo uh Nacional, donde estoy tratando de traer equipos de fuera de la ciudad.

Okay, so he's here to request 27,000 dollars for his event which is the uh New Mexico Cup and he is requesting this so he can bring people into the community.

And Mr.

Chairman and uh Commissioner Garza and I did meet uh with with the applicants and uh just to understand obviously he's already hosted another event here locally that he did not request lodgers tax for previously but he did have uh competitors from actually all over the United States.

He had uh teams that traveled in as far away as Chicago, we had teams from um Houston if I recall correctly.

Um and so I off to my head I don't recall how many total teams he had uh but I do know for that weekend I mean our hotels uh had quite a few uh um room nights that were uh taken up by the the participants in the event itself and so uh but just want to let you know that uh we have met with them and it's definitely something that would qualify.

So I uh my Spanish is mine too.

But I thought if the board has any questions we could talk to uh Commissioner Garza, ask them so it's if we've got anything specific and try to streamline it a little bit.

Um I think the same questions apply which what you just asked was when one of the teams coming in when in the leave because it's the twenty second, twenty-third.

Okay, so and su application tiene aquí que los equipos de noviembre, uh practicar or uh ayudarle con el torneo es el 22 y 83 de noviembre y los equipos que vienen vienen a competir por un premio in una categoria, siete mil en otra y dos mil en otra.

El premio es recaudado por las inscripciones de ellos.

So uh Thursday and Friday they will be coming in, okay.

Uh and the event is the uh twenty third and twenty uh twenty-second and twenty-third.

So you gonna have people coming in prior to the tournament.

How long is it last on the twenty third, you know?

Uh durar el torneo, hasta el día 23 o probablemente el día siguiente.

Empieza el jueves y termina el lunes.

Okay, so it does uh finish on Monday.

So you're talking about four nights.

Any any other questions?

Will the uh participants have like free time to go around the city and shop instead si los uh visitar la ciudad a ver qué lo que ofrece aquí clubis?

No sé specificamente dónde, pero muchos y dijeron que está muy bonita la ciudad y que ahorita para este torneo también regresan.

They did to simplify the answer.

And how many teams from the other one?

The rest are out of town.

Most of them will be traveling.

And Clovis probably will bring a little more teams from around the area here.

So I think it's a good event.

The referee shirts.

Are those giveaways or referee shirts?

Staff and referee shirts are listed.

Yeah, they would provide that to the referees.

So my question was has seven championship trophies for 1640.

That's 234 dollars a trophy.

Is that sound is that a normal amount for a trophy?

I just don't know.

Pricing isn't seemed up to the other.

Oh, is this payment of referee and staff on the personnel?

That's not included, Mr.

Chairman.

Yeah.

That's below the uh the 27.

Yeah.

Oh grant.

Okay.

Yeah.

That's all the questions I had.

No, any other?

I I have nothing else.

None of us.

Okay.

Walter, muchas gracias.

Ya no tenemos más preguntas para usted.

El jueves.

Okay.

Okay.

Depende de del grupo aquí.

Pero nosotros le dejamos saber esta tarde que decidieron.

Okay.

Okay.

Next up, Clovis Music Festival.

Ernie?

Kim.

Robin.

Anybody?

Hi there.

So you've got your application in front of you.

And we just wanted to come before the señoras are the circuit.

Oh thank you.

That's so nice of you, Mar.

Who knows?

We might need that for this music festival.

So we appreciate all your support each year.

And we wanted to come before you.

We're working on a music festival again.

We're looking at April time frame.

We do not have our acts lined up yet, um, because that's a bit of a process.

Um but we did have we had a lot of success last year, brought brought in a lot of folks from out of town.

There were a lot of people staying in our hotels, just the musicians alone.

We had 40 rooms booked, um, which is the musical act.

So um again the shopping, the restaurants, the activities um here in the Clovis and Portellus area um gives us an opportunity to showcase Clovis.

And so I think Sherry has some stats for you, and then we'll stand for any questions you might have.

Yeah.

So um we did the same thing that we did the previous year, and then also with Dragon Main, where we're moving um a lot of our advertising to the digital, so the Facebook ads and Vi were our two main ones.

And using the Vibe TV streaming we got in over 200,000 homes.

Uh and I believe it ran for two weeks, if I'm not mistaken.

And then um I had a surprising result this year on the Facebook.

So I went and uh looked at the analytics from January to April.

We uh got our content, uh, our ads in front of over one million people is one point one million.

But uh one million and eight thousand nine hundred and seventy were non-followers.

So that was a little bit surprising to me.

Normally it's closer uh with the followers numbers.

Uh same thing with our uh reach and uh link click clicks.

A lot of them were non-followers.

Uh reach is how many people our stuff gets in front of, and so that's typically the uh the Facebook ads part, and we got in front of over 500 9,000 people, and our interactions increased uh over well almost 4,000 percent.

So this year I think was pretty successful as far as our vibe and our Facebook budget.

We were able to do quite a bit with that.

We also did print and radio and and uh billboards and stuff, and like and digital billboards.

So we utilized every bit of it, and we had a really good turnout this year.

So that's what we're shooting for instead of reinventing the wheel.

Um, you know, just keep building on what we're what we're doing.

So I do have some.

Oh.

I I forgot to tell you guys.

So people as far as out of town, a lot of them stayed uh two nights for both events, but we've got a lot from Texas, Albuquerque, Denver, Oklahoma, and then a lot from Arizona.

Sherry, were are those real numbers that um Yeah, we're able to tell because are you referring to the Canon versus uh no?

I didn't know you said two nights.

Like so do you know how many nights were spent by the like is it room nights or just seeing the numbers in the city?

Is it the phone number tracking?

Well, uh a lot of our ticket sales, we can tell where they're coming from.

And do we use QR codes too this year?

So uh those were on our printable things.

Um but as far as like which ones from out of town stayed two nights and which ones didn't, I have no idea.

So you're the sorry, the hotel room hard hard numbers are definitely from the band.

Yeah, definitely from the band.

Okay.

Uh board questions?

Sorry.

So this is our 36th year, so we're rocking and rolling.

I was just thinking that.

36 years.

Yeah, it's going.

Robin, thanks, Sherry.

Thank you.

Yes, thank you guys very much.

Next up, Chamber of Commerce.

Um this is the Oh, community profile membership directory.

Hi, Kim.

Hi, Thomas.

Hi, everyone else.

So um, as you know, it's the community profile membership directory, and we send that out everywhere.

Um just today alone.

Um, the New Mexico retire teachers came in because they have 60 people coming in in a couple of weeks uh for their uh conference.

And so we may I made bags for them real quick.

And so um and we just sent some off uh the the mix the uh the county is I guess it's county day tomorrow or Thursday at the fair, state fair, and we sent some profiles out with them to take to distribute as well.

So of course we gave it to anybody that inquires about Clovis and all the newcomers that come in at the base, which we've had a lot here lately.

We've been doing almost um this last last week, last week we did 80, just last week, and the week before we did 75.

So we have a lot coming in.

What are you printing annually?

What am I printing annually?

Uh 10,000.

I say 10,000.

It might be less depending on how much with the cost.

Board, any questions?

Nothing for me.

Jonathan, you got anything?

Commissioner?

No.

Good.

Very fun meeting.

Thanks, Kim.

I think we've seen it.

Thank you.

Uh next up, uh Casey Messick, the PARF PAFRA or PARFA World Championship Rodeo.

Yes, PAFRA, the Professional Armed Forces Rodeo Association World Finals.

This is going to be their third year here.

Um started here in Clovis 25 years ago.

Um this is their 25th anniversary.

Um I guess I'll kind of preface preface that as uh kind of their focus on the advertising end of it.

They're hoping to draw a lot of uh alumni back to Clovis for this event.

Um just looking at at room stays um pretty close to 300 room nights is kind of their average for the last couple years.

Um that's contestants, uh contestants, families, um, supporters, followers, so on and so forth.

Um trying to do a big focus on getting people out here to Clovis for this event that aren't just contestants.

Um again, it's their 25th anniversary.

They're gonna do a big push on that to kind of make it something special.

It was founded here in Clovis, and uh they want to kind of push that.

Um we will have them for another four years after this.

We're trying to push people and and I think this event's going to be one of those that we can really push some of those younger airmen into town into Clovis.

And you know, obviously it's good for good for the community, get them to the restaurants, uh let them see kind of what other things go on besides just the one-off special events once a year, like the fair or something like that.

So other than that, that's kind of uh that's kind of what we're looking at.

Um again, we're asking for 21,800.

Uh a lot of that's gonna go to trophy buckles.

Um that will go to trophy buckles and jackets, which will be you know, obviously seen all over the country.

They've got contestants that come from as far as Alaska and some of those uh states that were not usually normal normal state representatives to come to Clovis, which is it's kind of cool too.

So I'll uh I'll just stand for any questions.

Thanks, Casey.

Board.

I don't have a question.

Uh I don't know if I remember right.

I think you you mentioned to me uh before that you you might bring a uh concert or some performer?

We did last year.

Um didn't go over as well as we had hoped.

Um timing, I think it was a little close to the fair, kind of that we had a had this event a lot closer to the fair.

I think it was the third week of September.

Um not sure if that had anything to do with it.

Um attendance was a little bit down for the rodeo, it was down, so we moved it back to October.

I think it's a little kind of the sweet spot of the fall there towards right there, um, kind of buddied up against Halloween.

So um what we're what we're gonna look at doing instead of doing a big welcome reception, uh we're gonna look to uh elaborate on the the award ceremony Saturday night.

So they'll rodeo Thursday night and Friday night, um, which everybody goes to breakfast, lunch out into the community those two nights.

Saturday it's an early performance, so they're done early, they're done uh somewhere around four o'clock.

Um at 7 o'clock, we're gonna use the new pavilion.

We're gonna set up probably a local band or something of that sort and uh try and have a bigger awards ceremony where it it hypes it up a little bit.

Um we're gonna invite the community out to that.

We're also gonna um again invite the the airmen from the base to come into town and and kind of come see see make it a little more special on that end.

I think cost-wise, money-wise, it makes more sense for us than to try and do something big.

We went we went big last year and and uh we didn't we didn't hit what we wanted to hit, but uh nonetheless I think we kind of learned learned the lesson and I think uh we're gonna try and make the awards a little more special than just uh doing it really quick right after the rodeo in the arena.

Cool.

Casey, thank you.

Thank you.

Thank you.

That is the last application.

Um it's an open meeting, so you're more than welcome to stay and watch us discuss.

Uh but we'll we will review uh the applications as they came in again now for uh funding.

Um just to preface if we divvy it up equally, we have less than 60,000 um to dole out and allocations are almost a hundred and well, they're almost 129,000.

So it's pretty safe to say it's not all gonna get you won't get equal, you know, what you're asking for.

Um but we'll do our best, as we always do.

So board.

Um rodeo files for Mexico Road Association, which is coming up in Oct uh next month.

Uh requesting 30,000 three nights.

It's gonna be good.

I mean I was just trying to look at numbers.

Just if we did.

Just if we did if we went at half and then we fund the community profile.

I mean we're still at 75, like do we want to go over you know by 15 grand?

Do we want to go over by 20?

Do we want to keep it even?

Do we want to roll, you know, like ex Mr.

Howalt, real quick and uh Ms.

Melanson, if you we had a little bit of a bump um in expectation of what was coming in?

Is that uh is it has it been spread through the like do we expect that bump to continue or is that into the budget or it didn't go in?

Like we didn't say, oh, since it's happened this time it's gonna continue to happen.

No, and so it typically when we uh budget, I mean we look at historical information and that's how we develop our budgets.

Um and then we just that's why I tried to provide you uh at each meeting with how if we're over or under budget.

And so I mean the last two months have averaged five thousand dollars above budget.

Um is we're in our kind of our heavier months though, our summer months.

And so does that stay consistent throughout the rest of the years is the question.

Yeah, I saw five applications and thought, oh this one.

Yeah.

Only five.

Um they all bring people.

Yeah.

Um do we don't want to look at fifteen?

Do you want to look at any thoughts or I think the soccer is gonna draw a lot of people here?

I'd like to see we could do 20 for that.

So that's you know, that's just my number, yes.

Same thing with the rodeo them coming here.

So they're I'd love to get them back.

Which one?

The uh the the New Mexico Rodeo.

The first one?

Okay.

So you want to start off at fifteen or twenty?

I wrote fifteen down for me.

Let's start there.

Fifteen.

Um we have the New Mexico Cup, which is requesting 27,000.

I put 15.

My one of my thoughts was they they did this how long ago?

Last time, yeah.

Without any lodgers tax funding.

I think this is a you know a this is a nice bump.

Do we want to s start with 15 there and look at that number?

Okay.

Uh the chamber of the music festival, again, I just put 20.

I don't know if you guys have any thoughts.

You know, that's that's more or less.

So it's also April, so they could come back for a little meeting as well.

See how things were going.

I know that's got to be ask them to come back.

Uh then you've got community profile at 10.

I put 10 because we fully have always just fully done it.

Yeah.

Um.

And then we've got uh 218 for the armed forces rodeo, their final.

Um we did fifteen last year.

I wrote 15 again.

Yeah.

So if we if if those numbers hold true, we're at 75,000, is that correct?

Does anybody feel like that doesn't represent a group well?

Do you how much were we doing the music festival for?

20.

And then it's in April.

We took them to 15.

That would put us at 70.

And they can come back for more easily.

I think we should take five from the chamber and give it to the cup.

The soccer cup.

Yeah.

I mean that's four nights.

75 teams, the book.

They don't bring nobody in.

So um moving ten from the community pro five from the community profile.

So Freddie suggested moving five thousand from the community profile and putting it toward the soccer cup.

So five thousand on the on the ten and then twenty on the cup.

I wouldn't.

Um the chamber profile is I'm sure they're gonna come back, so why don't we just do that and work on the other numbers for the festival?

The the profile.

Okay.

The music festival, they can always come back as Mel said.

Uh it's not a big deal on that.

Um in the past we have uh tried to help the newcomers, right?

Soccer cup is the new ones.

Um see how that works.

We will have the hotel just keeping an eye on that and see how that's did you guys feel did you know that we had that soccer tournament?

Did you see anything?

Not at ours, but I don't know about the other ones that are a little different priced.

Um so that moves uh we got fifteen for the first rodeo, twenty to the soccer cup, twenty for the music festival, five for the community profile, fifteen for the armed forces rodeo.

Mel, are you good with that?

I I would be happy with those things.

Tasha, what do you how do you feel?

Yeah, Freddie.

Yeah.

I I also think that with uh both chamber events.

If the bump in the tax continues, we'll have more money later.

And so that could actually benefit them that we could give them getting them closer to their goal.

Closer to the goal.

Jonathan, you good about that?

Thanks, Mel.

All right.

Uh so what we've got is fifteen thousand for the New Mexico Road Association Rodeo Association, 20 for the New Mexico Cup, 20 for the chamber with the uh caveat it's being in April.

Come come back and see if we have money in the future.

Uh same thing with the community profile.

We're going to do 5,000 and then professional arms forces rodeo 15,000.

75 total.

Um I have motion to approve uh all these recommendations.

I'll make a motion.

First by Tasha.

Do I have a second?

Mel?

No, go ahead.

What was that you, Freddie?

We'll put Freddie.

Mel, you got us earlier.

Spread it around.

Um all in favor?

Aye.

Aye.

All opposed.

Uh the motion carries.

Thank you.

Um and then we've got a couple of items for the good of the order that I'll start with, and then if anyone else has anything to add.

Um, but I think we mentioned earlier uh that the commission meeting for approval is this Thursday.

So two days from now on September 11th.

And then our next meeting, when will that be for lodgers tax?

If it goes by schedule, it actually would fall on uh on uh November 11th, which is a holiday, veterans day.

Oh, is that the one we discussed?

So what did we move that one, Vicky?

We talked about moving it to November the 18th with um applications due on November the twelfth.

Did I did we approve?

Did we say it we didn't?

That was just what we were kind of thinking.

So being on a holiday, I think we have a better opportunity to bring people in on the 18th.

So November 18th.

Applications due on the 12th.

Um then with that being said, anything else from the for the good of the order?

There being no further business to discuss, we are adjourned.

Thank you all.

Thank you.