OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

Clovis Lodgers Tax Board Meeting Summary (November 18, 2025)

Meeting PortalTuesday, November 18, 2025
BodyClovis, New Mexico
SessionMeeting Portal
DateTuesday, November 18, 2025
StatusFILED
Video Record

STREAMING COPY IN PREPARATION — RECORDING AVAILABLE FROM THE ORIGINAL SOURCE

Transcript — Verbatim
7:00

Yes.

7:05

No.

7:07

I know.

7:11

Pronounce your name for her again.

7:13

E Parthener.

7:16

Oh, that's a volume switch.

7:20

They don't ever turn off.

7:21

I was like, dang, she really jacked up Padilla.

7:46

Whatever you are.

7:49

Good evening.

7:51

Welcome to Lodgers Tax.

7:54

It is five thirty on the eighteenth of November.

8:00

Uh, we will call the City of Clovis Lodgers Tax Meeting to order.

8:04

We're going to start with roll call.

8:07

Uh, will the clerk please call roll?

8:09

Thomas Martin.

8:10

Here.

8:11

Alfred Bryant.

8:12

Here.

8:12

Commissioner Garza.

8:14

Here.

8:14

Latasha Padilla.

8:15

Here.

8:16

Mel Eperthinner.

8:18

Here.

8:19

Jonathan Nelson.

8:20

Here.

8:21

Great job on Mel's last name.

8:24

Um we will start with approval of minutes and then we'll go over um the budget that we have for this evening.

8:32

Excuse me.

8:33

Um last meeting was on September 9th.

8:37

Are there any corrections to the minutes?

8:44

Seeing none, do I have a motion to approve?

8:47

I'll make a motion.

8:48

I'll second.

8:49

Uh first motion by Freddie, second by Tasha.

8:52

All in favor?

8:54

Aye.

8:55

All opposed.

8:56

Uh motion carries.

8:59

Um before we begin, Mr.

9:01

Howalt, do you want to review the funds that are in the Lodger's tax coffer?

9:10

Certainly, thank you, uh, Mr.

9:11

Chairman.

9:12

And so the city of Clovis at the beginning of this fiscal year, we actually budgeted about two hundred and ninety thousand dollars total for the fiscal year for lodgers tax.

9:20

Uh, we're running about eighteen, almost nineteen thousand dollars above budget right now, so giving us around three hundred and eighty thousand uh to allocate.

9:34

Uh, during your September meeting, you allocated seventy-five thousand dollars, uh, which leaves you with approximately two hundred and twenty-six thousand dollars for the remaining uh board meetings uh this fiscal year.

9:54

Uh tonight, you guys have two hundred and forty thousand dollars worth of requests that you're going to be hearing.

10:02

And so if you did allocate uh that full $240,000, uh like I previously mentioned, you had about $225,000 in the fund.

10:12

That would leave you with a negative balance of about $14,000.

10:16

Uh and we would no longer have to have a lodgers tax board meeting for the rest of the fiscal year.

10:21

And so uh I'm I'm liking where you're heading.

10:25

Oh that's y'all's decision.

10:28

So uh with that, I'm happy to answer any questions that you may have, Mr.

10:31

Chairman, members of the board, thank you.

10:33

Thank you.

10:34

Board, any questions?

10:35

None for me.

10:37

All right, we will get started.

10:38

One of the things we wanted to mention, we were looking over the um the event dates.

10:45

And I don't know if you caught that.

10:48

We from Mr.

10:49

Howalt.

10:50

We have available, if we distribute the remaining balance evenly between the the next the remaining years meetings, we have about fifty-six thousand dollars to spend tonight.

11:02

There are two hundred and forty thousand dollars worth of requests tonight.

11:06

So that the the math doesn't equal.

11:11

There's three major events that are occurring in April, two in April and one in June.

11:17

Um So we have another meeting in January, then we'll have another one in March.

11:22

Those are the Dragon Main Festival in June, Pioneer Day Rodeo in April and early May, and then the music festival in April, Music Festival in April.

11:34

If the three of you guys, I don't know that you're gonna get any money tonight because there is another meeting.

11:40

If you feel like there's a reason why you need the money early, um you're more than welcome to stay and present.

11:47

Um but I think we'll we we will review we will review anybody who wants to stay.

11:54

But if you don't want to, you want to come back in January, you don't have to sit through this meeting, you can come back.

11:59

Um but we are gonna we we we go in the order that the applications were submitted.

12:04

So the first application uh that we will go to is uh junior rodeo cowboy association, Cheryl Robinson.

12:19

Hello.

12:20

How are you?

12:21

Good.

12:22

So I'm Cheryl Robinson, and I'm the secretary for the Junior Rodeo Cowboys Association, and this is Cody Moore, and he is our vice president.

12:30

Welcome.

12:31

So I and before you start, I'll let you know.

12:34

We because you turn the applications in early, we do review them.

12:37

If there's anything that you want to present that is not in the application you feel is relevant, this is your time to chat.

12:46

We try to keep it to a couple of minutes, and normally I have a little um timer, but someone stole it, uh probably the mayor, because it's pretty pretty cool.

12:56

Um if you want to present anything, go for it.

13:00

Um and then we will ask you questions.

13:03

Okay.

13:04

Okay.

13:05

So I did not submit our economic impact that we had done for one of our children's regular season rodeos last year.

13:13

And it just kind of gives an overview of what we kind of bring with us in our crazy trains.

13:18

So our 2025 general membership information, we had 98 members, which broke down to about 75 families.

13:26

And we come from New Mexico, Oklahoma.

13:28

We've got a Colorado family, and then we're the panhandle of Texas, kind of North Texas, Eastern New Mexico.

13:35

Um for the children's rodeo that we surveyed, uh, we brought about $93,750,000 to that community for three days, two nights.

13:48

And the average family spent about twelve hundred and fifty dollars for the weekend.

13:52

Most of us have travel trailer or you know, the living quarters trailers, that type of thing, about half and half.

13:58

Um, and we buy our groceries in the community we go to, of course, diesel, you know, all that type of thing, and always forgetting things, especially in a city like Clovis, there's lots of amenities for us to take advantage of.

14:11

So we don't have to haul as much.

14:13

Um they saw uh 25 to 40 percent increase in sales in restaurants, um, and then a 20 to 200 percent, depending on the business surveyed of sales from the junior rodeo cowboys association.

14:31

Um there's a lot of boots being forgotten, hats being forgotten, ropes, all that kind of stuff.

14:36

So when you travel with kids from age three and under to 19 and then the whole family as you know on average, I have three kids that come, Cody has two kids that come.

14:46

So it's uh it's a it's a big group of people that kind of descend on the community and and we like to spend our money in the communities that support us.

14:57

Um do you have to add?

15:00

Um she pretty much covered most of it.

15:03

Um most of our general area where we do go is on the eastern part of the panhandle, northern panhandle, we would like to come this way, drag some more memberships in, you know, with us coming this way.

15:17

Majority of our um families will either buy a hotel or stay here, we'll eat here, we'll shop here, and so there will be you know a large number of people that will impact this community for a few days.

15:33

We also, in addition to that, we have oh is that my timer?

15:37

No, okay.

15:39

We have a 5D barrel race on that Friday night, so we're hoping to draw usually we have between 30 to 60 members, but the Clovis community is really close to Amarillo and all of you know, Clay, all of these New Mexico people.

15:53

So our barrel racing moms are really included in that too.

15:57

So Friday we have a check-in.

15:59

It would be our shootout rodeo, which is our beginning rodeo, so we award buckles, our prizes, everything like that would have Clovis on it, obviously.

16:07

And um it's uh it's a big one because we award prizes for the weekend, not just for the sear for the season.

16:15

So it's the high point in each age group for the final for the weekend also.

16:19

So it's a big deal.

16:20

And we have Friday night's a big fun five 5D, and then Saturday we have a full day, probably a jackpot, an eight-hour rodeo at least, a jackpot that night, a team rope and jackpot to draw all the parents, so we have something to do too, and then our regular season rodeo, which are in the stands, and we would like we like to advertise and draw in all the members of the community to come to.

16:43

We don't have gate fees or anything like that, but it's really cool to see the little guys running barrels on their stick horses all the way up to the guys, the girls who are competing in the WPRA and the guys who are d competing to get their pro cards.

16:56

It's a really cool experience.

16:58

So do you all have any questions for us?

17:00

Yeah, board.

17:02

What kind of attendance do you normally get at these like from the public?

17:06

On our regular season rodeo over the weekend, it's about 350 people.

17:11

Now that's including families, but we like to draw in the community too, and we always have those who just want to come watch because it's so cool.

17:18

Um it's a fun experience for those who don't get to do that as they're every day.

17:24

And for the first day, what do you is what time is your check in time?

17:27

What time does that start?

17:28

So we would actually start that at about 4 30.

17:31

That's when we set up for the 5D.

17:33

I get I roll into town about 2 30, everybody comes in, they have to set up the arena, all the directors take care of all of that.

17:40

And so especially with our first one, they're coming in, they want to get there early to get their member packets, their tickets to sell for the year, and all that kind of stuff.

17:50

So it'd be about 4 30 uh check-in on Friday.

17:53

And then finish up on the first around what time are you thinking?

17:57

Generally finish up between three and four o'clock.

18:00

Three and four.

18:01

Yes, ma'am.

18:01

Thank you.

18:04

That's all my questions.

18:05

Thank you.

18:06

Uh you have a number of promotional items.

18:09

About how many do you think you'll have of of those promotional items, like the key chains in it?

18:14

Well, we we plan on bringing them with us to sell.

18:17

So we'll have probably about 150, 200 for that first day in caps, probably around 50 to 100, that type of thing.

18:26

Um because those are easy to carry.

18:30

So we'll have more of the smaller items for promotional that first that first weekend.

18:35

So on to that to that point, on your promotional budget request.

18:40

You have listed your advertising, uh, which we can guesstimate, I think that's roughly 750 dollars in budget in that you'd be spending on.

18:48

And then the promotional items like your keychains, your hats, your decals, do you you do sell those?

18:54

We have not sold them before.

18:55

This year will be the first year that we're selling them, yes.

18:58

So members will be receiving a a decal this year for their vehicles and stuff like that, but we'll also be selling those, yes.

19:07

Um the promotional items that are that lodgers tax can fund are only to be given away.

19:15

Okay, we can give those away too, yeah.

19:17

Um but there isn't, and I think to Mel's point, there isn't a detailed you you're requesting $10,000, but it's not detailed on your budget request form.

19:28

Oh, okay.

19:29

So we don't know what you're spending it's just says a dollar per item, but so that would actually include the Curry County Event Center, right?

19:38

So rental for the weekend.

19:40

Um towards our shootout buckles that we give out, which are two in each age group, which will account to for about ten buckles total in the range, 125 to 150 bucks each.

19:56

Um else.

20:00

Let's see.

20:00

And it will go towards other prizes and I and what we have banners, we hang banners, and we'll be where we make new banners, fly flags, you know, do some additional sponsorship, um not sponsorship, but advertising.

20:23

Okay.

20:24

Yeah.

20:24

Because I think you what was the first one you mentioned the rent rent of the rental.

20:29

So that's not uh something that Rodrigo's tax covers.

20:32

Oh on the application, do you know exactly where it is, Mr.

20:38

Howalt?

20:40

Um I know it's on the eligible items.

20:43

Yeah, there is an approved expensive.

20:44

It's included in the packet.

20:47

It's not in their application itself.

20:49

Um but uh with with the packet, I think that they download it should show which which is eligible.

20:54

Okay.

20:55

Logis tax.

20:56

So I don't want you to soundsen is the gatekeeper.

21:02

When you turn in your receipts, and if they don't match, you won't get reimbursed.

21:06

Yes.

21:07

So your advertising, yes.

21:11

Your promotional items that you're giving to your members, yes.

21:14

But like your buckles, if you're giving those out as trophies, as long as they have the City of Clovis logo and they map they meet all the requirements from that perspective, they're reimbursable.

21:23

But I don't want you to I want you to m to make sure that you look over the expenditure list before you spend the money.

21:31

Yes, definitely.

21:32

And so we're new, we're new to this completely.

21:36

Um all of these items they can they can be promotional also.

21:40

Um however y'all need us to do that as far as that goes.

21:44

Um and then one thing that our one of our our treasurer told me to mention before I came that I did not get on the list is having the barrel covers made um that say the city of Clovis and stuff like that, and then you know the banners.

22:01

Um Mr.

22:02

Chairman, just real quick question.

22:03

So d the total request was uh the $10,000.

22:07

And so you mentioned the um event space and the rent for the event space.

22:12

Was that included in that $10,000?

22:15

It was.

22:16

And so how much is that?

22:17

So that way if they're obviously having to make tough decisions this evening and that's not an eligible expense.

22:23

Um I think it was three thousand what it was.

22:33

And we also need to understand it.

22:36

And also that money goes back into our funds where we can buy awards at the end of the year for end of the year prizes as far as saddles and buckles and other things, um, which is a I mean, I think we spend close to 40,000 a year in giving back to our kids and families and things of such.

22:58

We spent 40,000 last year in saddles and and 20 was it 26,000.

23:05

Oh, it was 26,000.

23:06

Yeah, it's 26,000 on the on the additional.

23:09

So sixty-six thousand additional.

23:12

So um that's another place where we could put City of Clovis on all of those items.

23:17

Um that could be very beneficial.

23:19

Okay.

23:20

So we have we have started a queen, we have a queen and a princess in our association now, which they go to parades and they do every things and where if that logo you know is on that saddle, it's seen you know, state, you know, within the region, Panhandle region we go.

23:38

Yeah.

23:38

And that is something new this year.

23:40

We have it's our royalty, it's our very first year of having it, and they're they're coordinating with ADBO for our community involvement.

23:47

Um and but they're also at each of our rodeos.

23:50

We have 10 regular season rodeos and then two finals rodeos.

23:54

Um they're going to fly the flags of our sponsors.

23:57

So City of Clovis.

23:59

Yeah, City of Clovis will have a flag at every rodeo also.

24:04

So board, any other questions?

24:10

Thank you both.

24:11

Thank you.

24:13

Next up on the list, the Clovis Music Festival.

24:17

Did you want to come up?

24:19

We're just gonna come back in January.

24:20

Thank you, Kim.

24:22

Thank you.

24:29

Texas Texas.

24:33

Texaco Municipal Schools, uh banked Citizens Bank Basketball Tournament.

24:43

Good evening.

24:46

Thank you, uh Commissioner Martin and board uh for having us.

24:50

Um today I'm representing Texaco Municipal Schools.

24:53

My name's uh Craig Cook.

24:55

I'm the head boys basketball coach for the varsity team.

25:00

Um we do appreciate your support in the past year.

25:01

Um I'll just kind of quickly give a run through that you guys got my application, but um December 18th through the 20th.

25:09

We host uh a three-day tournament that ends about five p.m.

25:13

on the last day.

25:14

Um we've got a field of 16 teams that come in from all over the state.

25:19

We try to spread it out and uh get talent from all over.

25:23

That includes West Texas teams.

25:25

We've got teams that travel eight plus hours that come from Newcomb and uh certain reservation schools.

25:31

We've got Magdalena, we've got teams up north like Des Moines and then Far South and Jow.

25:36

We've uh changed it up a little bit this year.

25:38

We've added some local teams too that'll provide some uh opportunities to uh bring more people into the community that are closer and nearby through Melrose, uh Farwell, and other area schools.

25:50

Um we are I know that you see the request, the request is uh four thousand dollars.

25:57

Um we did uh survey at the end of the tournament last year.

26:01

I sent out um an email to each of the coaches of of each program, boys and girls, um, and and asked them uh all the impacts that would they would financially uh come to Clovis.

26:13

Um we uh we asked hotel expenses, we asked uh dining expenses, fuel expenses, and then we we asked a rough estimate how many people would attend uh this tournament.

26:24

Uh just talking about that.

26:26

The attendance was near 350, I would assume that's gonna go up this year as we include community schools that are nearby.

26:36

Um in that uh the report also showed that we we made uh that we uh that the city of Clovis and hotel expenses was near uh $18,000, and then uh dining expenses were about sixteen thousand dollars for the city of Clovis, and then uh and then obviously there's some expenses that go out for Christmas shopping, and as they get out and and uh hit the stores as they uh head back to their communities.

27:01

Um expenses that that we we uh that we put out we uh we put the City of Clovis brand and logo on uh brackets.

27:16

We include it on uh social media sites as we advertise for the tournament.

27:21

We uh also we've got a we've got a website that includes our basically our uh our flyers and uh our rosters for each of the tournaments.

27:33

We put our ads out there, City of Clovis will be included on that.

27:36

We've got a running digital board on our on our uh basically our front scores table in the gym that we put uh the ad advertisement on that, and then we include it on tournament shirts and those tournament shirts reach out through different communities and obviously close and nearby to that's that's about it.

27:55

Thanks, coach.

27:56

Yes.

27:56

Board questions very clear.

28:05

I um I do appreciate the expense report.

28:11

Yes.

28:11

Um Mrs.

28:13

Tim Timberlake's very detailed letter.

28:18

She's good.

28:19

Uh but no, that was very helpful.

28:20

I think the lodging aspect, I know you've got you control who's coming and you can ask that and request it, and the fact that you did and that you gathered and gave us back is great.

28:30

So I think the board appreciates that.

28:31

I know I do, so um thanks, coach.

28:34

Yes, and in that I I work hand in hand with each hotel chain and and the owners, and and uh they they've worked well with me to be able to provide different opportunities for these teams that are coming in.

28:44

No, perfect.

28:45

Um good luck this year.

28:47

Thank you.

28:47

Yes, sir.

28:53

Next up um Pioneer Day Rodeo.

29:03

Good evening.

29:04

I'm Jerry Fuljam, President of the Curry County Mail Patrol.

29:08

I'd like to introduce some of my members, Tracer Raglin, our Secretary, and Bob Hoffman, our treasurer, Jeff Lynn, our media director.

29:16

This is this will be our 54th uh Pioneer Age Rodeo.

29:20

We expect uh 500 contestants this year since we changed our dates a couple years ago.

29:26

We merged with Guyman Oklahoma and a lot of them won the biggest rodeos in the circuit, which is Texas, New Mexico, Oklahoma, and Arizona.

29:37

And uh we've uh we're proud uh our announcer, Charlie Throckmorton just got inducted to the National Cowboy Hall of Fame last week in Oklahoma City.

29:49

Um let me let me say that again.

29:54

Garcia Lizzo, he's our specially act this year, and he's four-time specially act of the year, Pro Rodeos Cowboy Association.

30:03

He has a horse act and trick rope and uh if you watch the Cowboy Channel National Finals, you'll see him there.

30:10

Um this year, April 30th kicks off the rodeo, and then May 1 and 2, Thursday, Friday, and Saturday.

30:17

Our rodeo kicks off on Wednesday with the steer open and all day in Slack, which will be too many contestants for the performances, so we have all day Slack Wednesday, our pray to be that Saturday night, uh Saturday morning, and uh Pioneer Days Rodeos is professional cowboy association and women's professional rodeo association sanctioned event.

30:42

Three nightly performances still open, multiple days of Slack, following contestants not in the nightly performance compete.

30:50

And uh our professional rodeo is a family event.

30:55

Welcome to all that can attend, highlighting our military, our cancer survivors, our first responders, local 4-H clubs and three local children's homes and their families on s specific nightly performances.

31:09

Our goal is to provide the local area wholesome event where they can watch the best rodeo candestines compete.

31:16

And uh we've already started advertising and uh like I said, they come from several states.

31:22

We're a turquoise circuit, which uh which it counts toward New Mexico and Arizona, and I forgot to mention we just got voted the median rodeo, which is small, medium, and large of Arizona and New Mexico, and one of our members went out to Cape Creek, Arizona a couple weeks ago and s accepted our award for that at uh Cave Creek, Arizona at the finals, turquoise circuit finals.

31:46

So we're looking forward.

31:49

Uh our kickoff would be Thursday at eleven o'clock at ZEA Power Sports, and uh Bender Dodge helps with that, and we have a free barbecue and uh Stag's barbecue always does a great job, and that's our kickoff Thursday and uh it'll be here before we know it.

32:09

So we're getting geared up and we appreciate y'all support and all the sponsors and close helpers put on this.

32:16

Any questions?

32:17

Yeah, thank you.

32:17

Thanks, Mr.

32:18

Fulton.

32:19

Um so your the event starts in April.

32:23

Is do you need funding starting now?

32:26

Uh I I know you mentioned you've already started advertising.

32:30

Um Jeff has started on our on our website.

32:33

We're starting uh pretty quick with our with our posters and uh and and advertising around so J or in the too late.

32:49

Okay.

32:49

Yeah, it's a start for and is there amount that would start like that we're looking at to start you off.

32:59

You want to come up, Jeff?

33:01

We're open to all beyond the way we can so to make everything work.

33:07

But we do have some things that we're starting, some magazine stuff that we've got to get going and things like that.

33:11

We've got to get the ads set.

33:13

And I know that uh and another thing I the you until the lodgers tax money is approved, which we don't approve it.

33:23

We actually recommend it to the city commission until they approve it in the city commission.

33:28

It it's not reimbursable until they approve it, which they have a meeting Thursday, but this won't be on agenda.

33:35

We've gone ahead and put it on the agenda.

33:37

Since this meeting got slid because of Veterans Day, we went ahead and closed it on this week's agenda.

33:41

Okay.

33:41

So it will be this Thursday.

33:42

Yes, sir.

33:43

This will be on the on the agenda.

33:45

So um yeah, I think we're just we're trying to work with you know, I think on our end we're we're welcome.

33:53

We're happy to come back as well if we need to to make things work.

33:57

Yeah.

33:57

Um let's I that no, thank you for working with us.

34:04

I think um I just didn't know if there was a number you were looking for to start kicking off if there was something, if it's at 100, 70, cup of coffee.

34:15

Yeah.

34:16

All right.

34:17

And Mr.

34:17

Chairman, and to your point, I mean, looking at their the y'all's budget requests, and so you show a lot of your advertising not starting until March.

34:25

Correct.

34:25

And so I mean that's that is something for consideration versus the ones that are actually promotional items needing to get going in January.

34:33

Correct.

34:33

Okay.

34:41

Thank you, Mr.

34:41

Howalt.

34:42

Board, any other questions or I don't think I had any I don't have any other notes, so as long as the board doesn't thank you both.

34:54

Thank you.

34:55

Thanks, Mr.

34:55

Fulger.

35:06

Next up, High Plains Junior Rodeo, Linda McConnell.

35:16

Hello, how are y'all?

35:18

Great.

35:18

Um my name's Linda McConnell.

35:20

I'm the secretary for High Plains Junior Rodeo.

35:23

We're a very family oriented association.

35:27

Our kids, our age groups are from our our youngest age group is six and under and we've got some three year olds competing this year.

35:35

That's probably the cutest age group that to compete that I mean it's fun to watch them.

35:40

But and we go all the way up to 19 and under.

35:42

So that's ours is basically we kind of cover the whole spectrum for the junior rodeo system.

35:49

What we do as far as like this we just finished we just wrapped up our first season rodeo for this year uh this past weekend we had a hundred and twenty five contestants we completed right at over five hundred runs which is a lot for a junior rodeo.

36:08

It took us nearly well by the time we got out there is nearly we started at nine we got out of there at I guess about eight when we ran to the restaurant to eat I bet there was 20 families in there eating you know that at par at K Bob's so it was I so I know a bunch of them had gone to Liao so I know they're like they're out eating you know spending money there.

36:31

I know the motel that we stayed at was the best western and we had they had rented over 15 rooms and six of those was the ones that High Plains had rented and I know the holiday in probably had another 15.

36:43

I kind of walked around the facility and visited with some of the grandparents to see where they were staying so I could kind of get a count you know so that way I knew that we were at least renting some motel rooms.

36:54

Most of our families come in with living quarters trailers I talked to Casey a while ago and he said we rented out over a hundred stalls out there and I don't know how many RVs it was it was a lot.

37:04

I mean our rodeo was real big this time and our years looks like it's gonna be big but what we use our money that y'all have allocated to us in the past these jackets it has the city of Clovis on them and can I approach is it okay if I I'm just gonna show you all the saddles that we know put them on our saddles and they're seen all over that's a great jackets I love them much over but we give those jackets with each membership the kids get a jacket.

37:39

And one of the parents buy them too it worked well for us to be able to give that to the something like that for the kids plus we get to we we get to advertise you know that but that's what we spend most of our money on that we that the funding that we've requested and I don't know if y'all saw it but I also have a buckle on that CBT gave and it has the City of Clovis on it.

38:03

So I'm kind of walking billboard so but um most of our like the grandparents and aunts and uncles that follow the kids around that's where the the motels and stuff come from you know so I know they're spending spending money and staying in the motels because they do follow those grandkids.

38:23

You know we had a I I don't know how many people we had there this weekend but it was it was crowded like we had a big crowd there.

38:30

Casey's wonderful to work with us you know on the facility so everybody loves to come over here.

38:36

We're gonna come back in February and then our finals will be here in July the 8th through the 12th and it's it's just big I mean it's we the turnout for that that one for our finals it's we have a lot of contestants that come and they're bring their families.

38:54

So did y'all have any questions for me before I forget the budging the budget request form I could not get it to if you look at it I I couldn't get it to total out and I tried and I tried and I tried so and I talked to them at the at the office to make sure that it was okay because I I didn't know I didn't know what to do.

39:14

But we have everything pretty well itemized on it.

39:17

Everything that is itemized on that has the city of clovis on it.

39:22

Okay.

39:22

We that's that's what we do.

39:25

So I mean our saddles the the buckles all had it our um our banners I don't know how many banners we had hanging up this weekend that had the City of Clovis logo on it.

39:35

So we try to we try to use that and our advertising we use TikTok Facebook you know but we we put out our sponsors and our sponsorship is where the rest of our money comes from mainly so did y'all have any questions for me?

39:51

Thank you Linda uh board what what kind of attendance do you get at these events?

40:02

And like I said, a lot we and we had some people from town that even came out this weekend.

40:08

You know, so that was I was happy for that.

40:10

But like I said, mainly it's it's our our families that follow those follow those grandkids around.

40:16

They were all over the place this weekend.

40:18

It was it was great.

40:20

And our rodeo was went off.

40:21

I mean, it was fantastic.

40:23

We had a great attendance.

40:24

The we had contestant-wise, we I mean our numbers were up this year.

40:29

So everybody loves to come over here.

40:32

So I just got one question on on this uh request.

40:37

Is this for both events?

40:39

Yes, sir.

40:40

Okay.

40:40

Yes, sir.

40:45

So thank you.

40:50

Um yeah, I think that helps clarify.

40:53

Um that was the only question I have, so thank you, Linda.

40:55

I appreciate it.

40:56

Thank y'all.

40:56

We appreciate y'all.

40:57

Thank you.

41:01

Next up, uh Clovis Wedding Expo.

41:04

Jeff.

41:06

Sarah, are you coming up?

41:13

Good evening.

41:14

I'm Sarah Stevens from the Clovis Civic Center, and this is Jeff Lynn from Jockson Wheels, and we're here to discuss the Clovis Wedding Expo.

41:21

We have uh two main reasons for putting on this event.

41:23

One is we want as many people as possible to have their weddings in Clovis.

41:27

That not only benefits the venues and the DJs, but it also puts rooms in the hotel, shoppers in the stores, diners in the restaurants.

41:35

So the more weddings we can have in town, the more everybody benefits in the community.

41:39

And the other thing is we're always talking about we want people to shop local.

41:42

Well, in order to do that, they have to know what's available.

41:45

Uh, one of my employees yesterday gave me a perfect example to use in my talk tonight.

41:49

She came in all excited because there was a new bridal shop in town, and she was telling me where it was and what it was called, and I'm like, yeah, that's been there for three years.

41:57

So uh sometimes people don't know what's available.

42:01

So by having the wedding expo, we can bring all venues and areas and DJs and restaurants and caterers and everyone in town that has to do with weddings under one roof.

42:11

So brides, groom, wedding planners can come and find what they've been looking for and possibly find something they didn't even know they needed for their wedding.

42:19

And so it's just a great place to come.

42:21

Jeff is going to bring you an example of this is a book we give out at the expo.

42:26

Um it has advertisements for local businesses, and it also has like a timeline, a check sheet, kind of that type of thing to kind of get your wedding started, and it's uh things that they can use throughout their wedding planning.

42:39

So they'll bring that out again and again, and of course that has the City of Clovis logo on it.

42:45

Sarah, thank you.

42:47

Board questions time to look over the brochure.

42:53

Um yes, for on your um people that book like for your booths and stuff.

42:56

Do you have people from out of town that are booking those?

42:59

Oh, we do have locals, and we also go without wind to the surrounding areas, like in the curry Roosevelt um areas like that.

43:07

Because there are a few other venues that happen within the area that can also that also come to the gotcha.

43:13

We also sometimes there's some things that are not in the local area, so we do try to reach out to you them farther than Lubby Games.

43:19

That's I was trying to see if like vendors from Lubit come and need to stay the night because it's there's definitely people from that.

43:25

And most of our hotel stays are from the wedding itself, not the expo event.

43:30

Right.

43:30

So if there's a repercussion of what you did.

43:32

But we do have vendors that do stay the night for the event.

43:35

And some people come in from Roswell, love a gamerola, that type of thing.

43:38

Because we don't have everything here in Clovis yet.

43:41

But we're getting there.

43:43

And do you have guesstimates on room nights?

43:47

That'll be associated with it.

43:49

It's very hard to come up with that number.

43:51

We we ask them on the forum and you know at the beginning, but they don't really they don't know what their their attendance from out of town is gonna be.

43:58

So we're asking our guests anyway.

44:01

They come in, they're gonna say not not the weddings, the for the event.

44:08

Oh the expo itself.

44:08

The expo itself with who's coming in.

44:10

Okay.

44:11

It all all depends year to year on how many vendors we have from out of town.

44:15

So I mean we we definitely strive for most of our local vendors to show off more of Clovis.

44:22

But again, there's things that we don't offer that we get vendors from out of town.

44:26

So we do have vendors that come in that have um RVs and things that stay in the local RV parks.

44:35

So um it's from 11 to 3.

44:38

Um so it's not a long period, it's four-hour event.

44:40

Uh we've done over our years we've done longer events, and it just spreads it out too too thin.

44:47

Um we've got too many lows of people there.

44:50

They usually come in in groups, and so you get some.

45:07

They usually come in groups.

45:11

Any other questions?

45:14

The promotional items is not just this, or there's other items as well.

45:17

We do that and we uh we vary just year to year just from different things.

45:21

We've done some bags before.

45:23

Um that way when they go around to the vendors, they can collect stuff and uh different things like that.

45:32

Thank you.

45:33

I think that's it.

45:33

Thank you both.

45:34

Thanks for the next up, Dragon Main, Sherry.

45:48

Thank you guys.

45:48

I'll keep this brief.

45:50

Um the reason Dragon Main has always come in November is because we uh secure our entertainment in the fall, and then we kick off our marketing and advertising at the beginning of the year.

46:02

Uh so I know you um said that we probably will not get anything tonight, but I just wanted to put that before you and I appreciate your time.

46:12

Stay.

46:13

Okay.

46:13

Please.

46:14

Please.

46:15

So when we look at your budget.

46:21

Um starting.

46:24

I guess you've got um February online digital marketing starts in February.

46:32

Yeah.

46:33

Is that is that where we should focus because when you're looking at 70,000 on it's right, if we find you that nobody else would get anything in, we would be um you know in the whole.

46:47

Is that is that where we should look be looking from the board's perspective?

46:50

Is that um online digital marketing line item?

46:54

We start it in February.

46:55

Mm-hmm.

46:57

And that's uh dominantly the Facebook.

47:00

And then um 30 days out is when we do our TV streaming and our digital billboards.

47:06

We did have a uh decrease of attendance um at the Gearhead Gathering, and the only change that we did is we lowered our radio marketing, and we we would like to get that back up because it we were surprised by that.

47:19

Um but that's usually the timeline radio.

47:21

We typically run from, I believe, Kim, is it February?

47:26

What our radio?

47:28

No, it's um okay.

47:31

So April would be our radio.

47:33

Yeah.

47:35

Board, any questions?

47:38

Okay.

47:39

All right, thank you.

47:45

Next up uh little ballers.

47:54

Sorry.

47:55

Um I need readers.

47:57

It's okay.

47:58

Uh NFL winter games, uh flag football.

48:01

Yes.

48:02

Okay.

48:03

Okay.

48:03

Um this would be our first time asking for money for this event.

48:06

Um so we're a smaller nonprofit.

48:08

We started last year and we're just centered around youth sports and bringing you sports back to Clovis.

48:14

Um for this tournament, we actually partnered with the NFL, so we're able to offer like NFL replica jerseys, we have good flags, things like that to host this tournament in January.

48:25

It's right now it's a two-day event, but the amount of support and interest that we have in our tournament, um, we're thinking about making it into a three-day event just to be able to accommodate all the teams.

48:35

Um we've had teams reach out from El Paso, um, we've had teams reach out from Midland, all over Texas.

48:42

We've even had somebody reach out from Arizona.

48:44

Um with partnering with the NFL, we're able to advertise to a wider range of people, and so we're getting a lot of interest on people who are just associated with that same NFL flag football league.

48:57

Um hopefully hopefully we can make it a good event here.

49:04

Thank you.

49:05

Yeah.

49:06

Um board questions.

49:08

What's your age group?

49:10

So we are starting at five.

49:11

Um for the tournament, we're gonna go up to 13.

49:14

Um and if this goes well, then we can go all the way up to 16.

49:20

And we're actually working to try to make Clovis a regional tournament.

49:24

So in order to be able to compete like at a national level, I think they do it in um Atlanta.

49:30

They have to go to a regional tournament and win.

49:32

So we're hoping to, we don't know where nowhere around here offers that.

49:36

So we're reaching out and trying to get this as a regional tournament to hopefully attract more teams.

49:41

If they win in place here, then they're able to qualify to play at you know NFL Stadium, things like that.

49:48

Um sometimes they host it in Dallas, they play at the Cowboys Stadium, but in order in order to play that, they have to win at a regional tournament.

49:55

So hopefully we can do that.

50:00

That's the one that I see online that they have like a wait list for more.

50:03

Yes, so we've actually had a lot of kids reach out and say, hey, I don't have a team.

50:08

And so in order to make it more open to a lot of more kids in our community, we started a wait list.

50:14

And then when we have enough kids, we're going to try to secure a coach.

50:17

That way our kids locally can play as well as other kids just to get that experience of going to a tournament, things like that.

50:24

We're hoping to kind of feed off of the schools program.

50:28

They do where they have sports on the weekends, things like that.

50:31

And so we'll be running a league also starting in March.

50:35

But we'll be running our league during the week, so that way theirs is on the weekend.

50:38

We can kind of just feed off of each other and hopefully, you know, that way they can do both and not just one or the other.

50:44

Um but yes, we created that wait list.

50:46

So we have had a lot of waitlist games too.

50:51

And do you have have you already started registering teams?

50:54

Yes, we have.

50:54

How many teams do you have?

50:55

So we just opened it on Monday, was it?

50:59

Monday, and we already have four.

51:01

And the wait list already has sixteen.

51:04

So we're able to create a team from those kids.

51:07

We're just working on securing a coach, and we have other board members as well.

51:10

So if we can't have a coach, then one of us will just step in and coach, and that way they get that same opportunity to play.

51:17

Because most kids won't get to travel, you know, to Lubbock or anything like that to ever see a tournament.

51:22

But we're hoping that we can give that that experience here, like close to home.

51:27

Right.

51:27

And for outside teams registered?

51:29

Yes.

51:30

So two from Millshoe.

51:32

Um I think one from El Paso.

51:34

Um the Arizona team has not registered yet, but they got all the information to register, and they actually came down.

51:41

They somebody had a tournament about a year or two ago, and they actually came down for that one, so they remembered that and wanted to register for ours.

51:49

I don't remember all the other places, but a couple of places.

51:52

And some people are bringing multiple teams.

51:54

And you can have a maximum of ten kids per team.

51:57

Um we are allowing anybody above that.

51:59

So the little ones will play 5v5 and the older ones will play 7v7.

52:03

So for the older ones, if they want to add an extra kid, that's fine.

52:07

Um, but we kind of try to cap it off at about 10 kids per team.

52:16

I had a couple of uh a question.

52:18

On your promotional budget request, under personnel, you've got referees and concession stand.

52:24

Um the way they're listed, those are not um items that largest tax would reimburse.

52:33

So that's roughly 2500 of your requested 6,000.

52:42

So we will we're gonna eliminate that one from your request.

52:47

But um, I think it's uh I think it looks good and it's always nice having kids being participating in thing, and I think the community loves that and needs more of it.

52:56

So forward, any other questions?

52:59

I just wish we're thinking since you're gonna get to the NFA or you expecting any professional players to come and sign autographs.

53:08

We hope so.

53:09

Just kidding.

53:10

And Mr.

53:11

Chairman, just for clarification, I know, and again, you know, Jamie doesn't have doesn't have the background, but it says previously requested 3,000.

53:20

That's for a totally separate event.

53:23

So this one has never been requested.

53:25

Is that the soccer?

53:26

Just so that we're yes, we haven't had that event yet, but we put it on there because we're all with the same nonprofit.

53:33

So we're we're hoping to bring all different sports tournaments here.

53:36

Cool.

53:37

Um soccer would be the December one, January, football, and then hopefully we can start bringing everything else, and that way we can get stuff back here in Clovis for the kids.

53:47

Like, you know, there's just now I appreciate what you're doing.

53:50

This is really neat.

53:50

So thank you.

53:52

Thank you.

53:53

Any other questions or anything?

53:55

I think that was it.

53:56

Okay.

53:56

Thank you.

53:57

Thank you.

54:04

Next up, the Cultural Arts Series.

54:14

Good evening.

54:15

Thank you for uh listening to us on this.

54:19

Uh I believe you all have a copy of our request.

54:23

And my name is Christy Mendoza.

54:25

I I help with the series.

54:26

I do the series, and I'm here representing Nikki Lovett, who had a family emergency and had to travel to Arizona on Sunday.

54:35

So I just want to say that this is our 25th year of serving the city of Clovis and and the college.

54:43

And uh we just had an event this past weekend.

54:47

We had Art Rages, and um we had 10 artists who had never ever been to Clovis before, even though they live in the Albuquerque and in the Tejaras area, and they came and they were here for three days doing an outreach with every third grader in town, and then the performance on Saturday.

55:07

They had such a wonderful time here that they can't wait to come back and they actually want to come back for one of the rodeos.

55:14

So we're excited about that.

55:17

But I'm here to answer any questions you may have uh regarding it.

55:20

Most of you know who we are and it just buzzed.

55:24

Yeah that's your that was that uh ends our session for tonight.

55:29

Thank you everybody.

55:30

Now board any questions can you hear me?

55:43

I can oh hi Nikki good okay I'm so sorry I've been here and I've been watching I just wanted to let y'all know I'm here and um I know Christie just presented and everything I just wanted y'all to know I'm calling from a hotel lobby so I'm sorry if it's a little echoing your life but um that's Nikki Lovett well and hopefully you'll read over our application and and if you have any questions for me I'm I'm here I just wanted to let you know that I was on the on the meeting the whole time I just couldn't get the microphone work.

56:22

Well perfect timing.

56:23

Thank you for joining Nikki of course Chairman can we get clarification on where the billboards are can we get clarifications on where the bear boards are yes I am looking at billboards and um some in West Texas but then also some in northern New Mexico there's some around Roswell and where is my hits my other list and there's some around that's that's good that's good she said.

56:54

And Super Okay.

56:56

Thank you Nikki how many how many total events we have seven per year.

57:05

And this since it's our twenty fifth anniversary we have pumped a lot of money into making bigger and larger events for the city and the surrounding community.

57:15

And we do uh offer and we do offer a lot of complimentary tickets not only to the Clovis schools but to the senior citizen centers uh and and Embrish I believe I think that's did I forget anyone Nikki no that's correct.

57:31

And we do have four events left for this season.

57:39

Okay board any questions last show was great Mr Chairman and just so just for clarification I know that we're in currently in the season and so uh how many events are left in this four so there's four main four major events.

58:00

Those would be the only ones that would be eligible for reimbursement from Lodgers tax for those four events because the other the other ones have already occurred.

58:09

Yes I don't think we have any other questions.

58:24

Okay.

58:24

Thank you very much for uh considering us thank you.

58:29

Thank you Nikki thank you Thomas thank you everyone all right last application Mr.

58:38

Earl Large for Black Pearl Urlarge boxing legacy events for yeah oh Freddie uh our last event so every event we have we uh award our uh people in Clovis for a lifetime achievement awards and Mr.

59:08

Freddie was our last event was one of those and uh achievement award winners he couldn't make it and I understand that uh Dr.

59:16

Gapar was another one uh we also uh awarded some of our past uh champions like Raymond uh Johnson and uh Antonio Orozco um we uh started our new magazine for our boxing club for representing Clovis New Mexico so every event we have we will have uh present a new magazine's our Dana Martinez is our new partner with a boxing legacy and if y'all want to scan through you can see what it looks like what is pertaining to what it's going to present from now on is representing Eastern New Mexico and West Texas.

1:00:04

Um we are getting ready for February 21st, which is our seventh event.

1:00:09

And uh it is a one-day event, which will start at 8 in the morning with the weigh-ins, of course, and the the doors are supposed to open at 1 o'clock that day.

1:00:18

Fights will start at 2 o'clock that day.

1:00:21

Say that up, girl again.

1:00:23

Uh Mr.

1:00:24

Large, what was that?

1:00:25

What days are we in?

1:00:26

Uh the February 21st is the day of the fights, and the weigh in start at 8 o'clock that morning.

1:00:32

Okay.

1:00:32

From eight to 10, and then 10 to 11 is physicals.

1:00:36

Doors open at 1 o'clock, and then a fight should begin at 2.

1:00:40

We're pretty efficient on getting everything done on a timely basis.

1:00:45

When do fights end that night?

1:00:47

9-10.

1:00:47

Uh if we start at 2, it should be done by 7.

1:00:50

Okay.

1:01:00

Oh, yeah, we got a publisher and everything, sir.

1:01:02

That's really cool.

1:01:07

When will Freddie be on the cover?

1:01:08

Would Dr.

1:01:09

Far Far?

1:01:10

Uh Freddie will be on the next one.

1:01:12

That's what I'm saying.

1:01:14

He's got to get a black guy before he'll be that'd be cool.

1:01:18

Yeah, we're gonna need Freddie's story though.

1:01:20

Put it in there.

1:01:21

Yeah, congrats.

1:01:23

Uh bo thank you both.

1:01:25

Board, any questions?

1:01:28

Nope for me.

1:01:30

We appreciate you all though.

1:01:32

It is about us, you know.

1:01:34

Our community know how that goes.

1:01:36

Get it better.

1:01:37

Is club is looking good.

1:01:39

And it's getting better, and I'm very happy about that.

1:01:42

Or we are anyway.

1:01:44

Yep.

1:01:44

Well, I appreciate y'all.

1:01:46

Thank you.

1:01:46

Hey, real quick.

1:01:47

Um your total promotional items that are listed is four thousand, but you're requesting five thousand.

1:01:55

Okay.

1:01:56

Do you adjust that to adjust that?

1:02:02

All right.

1:02:03

Thank you both.

1:02:04

Thank you.

1:02:11

All right.

1:02:12

We um that was the last application.

1:02:15

The board, does anybody need uh a break before we start?

1:02:20

No, good.

1:02:21

Um so we are going this is an open meeting.

1:02:23

You're more than welcome to to stay.

1:02:25

We're going to review the applications and allocate funds.

1:02:34

All right, so you've got you guys want to start at the beginning?

1:02:53

All right.

1:02:55

So the JRCA rodeo was 10,000, then we subtract it out three.

1:03:01

Is that correct?

1:03:02

Correct.

1:03:03

Um here's I guess if we look at total numbers.

1:03:12

If the total request for 240,000, music festival will come back, and they're requesting 20, so that's 220,000.

1:03:22

Um then Dragon Main and Pine Ear Day Rodeo are just requesting initial money to start advertising.

1:03:36

That doesn't help much, does it?

1:03:39

Um do it that way.

1:03:52

Well, I just take it going down what you're told about.

1:03:56

Yeah.

1:03:59

Yeah.

1:04:02

Just up to 56.

1:04:06

We're gonna start somewhere, right?

1:04:08

Thanks, one.

1:04:10

12,000.

1:04:30

Yeah.

1:04:34

I believe the total was fifty-four, so we could have a little extra to add somewhere.

1:04:39

Or save it for the next meeting.

1:04:41

Yeah.

1:04:42

Um start four thousand.

1:04:51

Yeah, so you're thinking just fund on the junior high planes rodeo, just funding the first one.

1:04:57

Yeah, we have them come back.

1:04:59

Yeah.

1:05:05

I would like to go higher on some of the smaller ones.

1:05:08

We have we have the two thousand extra and we can always use the Texaco.

1:05:13

Yeah, move some around too.

1:05:15

Fully doing Pearl.

1:05:17

And I'd like to go higher on the community college, but it's so say we it's four out of seven, is that right?

1:05:23

Yeah.

1:05:23

So say cut that in half.

1:05:25

Ten.

1:05:26

That's not bad, actually.

1:05:28

Little ballers.

1:05:29

I would like to go higher on.

1:05:30

Maybe we just do a couple higher.

1:05:32

Yep, three thousand dollars.

1:05:33

Like I said, that's just initial, whatever.

1:05:45

Thank you.

1:06:20

If you reduce that one to 20,000 to start with.

1:06:27

Yeah, I like your numbers.

1:06:50

I have the number I came up with was sixty.

1:06:53

So let's talk.

1:06:55

Alright, so we've got some initial numbers.

1:07:03

Um getting bad.

1:07:09

Um so board write these down.

1:07:12

Um first one five thousand for junior rodeo cowboys association.

1:07:21

Um chambers music festival is zero.

1:07:27

Uh funding them basketball tournament at four thousand.

1:07:32

Yeah.

1:07:32

Mounted patrol is starting them off with ten thousand and then coming back.

1:07:39

The high plains junior rodeo, ten thousand for the first one, and coming back for the second one in July.

1:07:54

Dragon main starting off with ten thousand.

1:07:59

Little ballers at five thousand for the NFL.

1:08:03

Uh flag football.

1:08:05

Community college, seven thousand for the remaining four.

1:08:09

And then four thousand for the boxing event.

1:08:15

Can we have a little six?

1:08:18

Do we want to uh that's sixty thousand and what do we have left?

1:08:24

Fifty-six.

1:08:25

Mr.

1:08:25

Chairman, you uh you had approximately fifty-six thousand.

1:08:30

Uh in that and if that would leave you with fifty-six thousand for the remaining the depending on what applications come in, obviously in the future.

1:08:39

Well, I know, and that's the tough part is that just based on the three applications we're asking to come back.

1:08:45

We're at another hundred and fifty thousand.

1:08:49

That's correct.

1:08:50

So um for in so about 150,000.

1:08:54

Yeah, so if you took that fifty-six thousand, uh we're gonna call it sixty for easy math.

1:08:59

Uh so a hundred and eighty thousand dollars total left in the fund.

1:09:05

Um so if we go to four thousand on junior rodeo, we save a thousand there.

1:09:17

Well, and Mr.

1:09:18

Chairman, I guess the other thing to consider too is I mean, obviously we're trending above budget.

1:09:23

But um but not a whole lot.

1:09:26

Hundred thousand above budget.

1:09:28

So um I was thinking of if we just uh just dump draining again, we'll be yeah, do another uh to you do the softball still has to come in.

1:09:44

I don't want to spend the rest of it.

1:09:47

Yeah, um it's left over not all.

1:09:52

So Dragon main eight thousand, seven thousand?

1:10:00

8?

1:10:00

Yeah.

1:10:04

8,000 on Dragon Main.

1:10:10

Uh 3,000 on back on boxing.

1:10:14

Yeah, yeah.

1:10:25

That's probably close.

1:10:27

All right, so if we go uh 4,000 on junior rodeo.

1:10:33

Zero on the music festival at this point.

1:10:38

Texaco schools at 4,000.

1:10:41

Mount of Patrol at 10,000 and coming back for additional funding.

1:10:47

High Plains Rodeo, 10,000 for the first event, come back for the second.

1:10:52

Uh wedding expo at 5,000.

1:10:56

Dragon main to 8,000.

1:10:59

Little ballers at 5,000.

1:11:02

Community college at 7,000 and boxing Earl's Boxing at 3,000.

1:11:10

57.

1:11:11

Okay.

1:11:12

Board, any adjustments.

1:11:18

Commissioner?

1:11:20

Thoughts?

1:11:25

No.

1:11:25

I'm on the case.

1:11:27

Okay.

1:11:27

All right.

1:11:28

That's good.

1:11:29

Did you guys catch those numbers?

1:11:31

All right.

1:11:34

We need a motion.

1:11:35

Yeah.

1:11:36

So I'll make a motion for it.

1:11:38

Mel's first motion.

1:11:39

Do I have a second?

1:11:40

I'll take it.

1:11:41

Freddie was second.

1:11:43

All in favor?

1:11:47

All opposed, same sign.

1:11:49

Motion carries.

1:11:52

Before we end the meeting, um our next so the city commission meets on Thursday.

1:11:59

This will be on the agenda.

1:12:01

This is preliminary numbers.

1:12:03

They will give the approval.

1:12:04

Once the approval is given, you can spend the money that was allocated.

1:12:09

Thank you, uh Kim for coming back for the and then application here at all.

1:12:16

We'll carry it over.

1:12:17

Yeah.

1:12:18

And you'll be numbered.

1:12:18

You'll be first one.

1:12:21

Nice, Kim.

1:12:22

Um I I'd like to say, you know, I've said it before, but I actually appreciate that you make our jobs hard.

1:12:30

It's great to see this amount of interest and bringing people into the city of Clovis.

1:12:37

I think it's amazing what all of you do.

1:12:40

Yeah, thank you, Mel.

1:12:41

Um it is nice see I mean the rub is things are getting more expensive.

1:12:47

It's hard to advertise for everything.

1:12:49

And you know, you all are you you you're doing great things to bring people into Clovis.

1:12:55

Um our next meeting, Kim, will be January 13th, uh this North Annex building at 530.

1:13:04

Um anything to add?

1:13:09

Sir.

1:13:10

Anything from the from anybody here?

1:13:13

There being no further business to discuss, we are adjourned.

1:13:17

Thank you all.

1:13:18

Thank you.

1:13:18

Thank you.

1:13:22

Hey, congrats.

1:13:23

Yeah, thank you.

Discussion Breakdown — Share of Meeting
Community Events█████████████████████████████████████████████64%
Budget Equity Analysis███████████16%
Youth Programs█████7%
Procedural████6%
Arts And Culture██3%
Economic Development2%
Technology and Innovation2%
Summary of Proceedings

Clovis Lodgers Tax Board Meeting Summary (November 18, 2025)

The City of Clovis Lodgers Tax Board convened on November 18, 2025, to review funding requests totaling $240,000 from various organizations. With a remaining available balance of approximately $56,000 after previous allocations, the Board faced significant budget constraints, necessitating partial funding or deferral for many applicants. The meeting featured presentations from multiple groups, including rodeo associations, sports tournaments, cultural series, and event planners, focusing on their economic impact and community benefits. Ultimately, the Board allocated a total of $66,000 across seven applicants, with several organizations receiving initial funding with the requirement to submit for remainder in future meetings, while the Music Festival received no funding for this fiscal year.

Consent Calendar

  • Approved the minutes from the September 9, 2025 meeting unanimously upon motion and second.

Public Comments & Testimony

  • Cheryl Robinson (Junior Rodeo Cowboys Association): Expressed that their event brings approximately $93,750 to the community and cited a 25-40% sales increase for local restaurants. Stated a strong preference for staying in Clovis hotels and spending locally, noting they are new to the Lodgers Tax application process.
  • Craig Cook (Texaco Municipal Schools): Reported that last year's tournament generated near $350 in attendance and approximately $34,000 in combined hotel and dining expenses for Clovis. Expressed appreciation for the Board's support and detailed their efforts to brand the City of Clovis on tournament materials.
  • Jerry Fuljam (Curry County Mounted Patrol): Represented the Pioneer Day Rodeo, noting it is a professional event with 500 expected contestants from multiple states. Expressed a need for initial funding to begin advertising immediately, acknowledging the timeline constraints and the fact that reimbursement is contingent on City Commission approval.
  • Linda McConnell (High Plains Junior Rodeo): Highlighted that their recent event drew families from across the region, staying in local motels and trailers. Expressed pride in their promotional efforts, which include branded jackets and saddles, and asked for clarification on whether their funding request covered both their upcoming and finals events.
  • Sarah Stevens & Jeff Lynn (Clovis Civic Center/Jackson Wines): Presented the Clovis Wedding Expo, aiming to increase local wedding bookings. Explained that while most hotel stays are from the weddings themselves, some vendors from out-of-town do require overnight stays. Stated they lack precise attendance figures for vendor arrivals but strive for local representation.
  • Sherry (Dragon Main): Expressed that attendance decreased at a recent event after lowering radio marketing. Stated they typically begin advertising early (February) and are seeking funding to restore radio marketing levels for the upcoming April event.
  • Representative (Little Ballers/NFL Winter Games): Expressed that the event is a first-time request with high interest, noting a waitlist of 16 for teams and potential participation from out-of-state. Clarified that the request covers the NFL flag football tournament and that personnel costs for referees and concessions are ineligible for reimbursement.
  • Christy Mendoza & Nikki Lovett (Cultural Arts Series): Represented the 25th anniversary of the series. Expressed that their recent art outreach engaged all third graders in town. Stated that while some billboards are currently in West Texas and northern New Mexico, they aim for broader local visibility.
  • Freddie (Black Pearl Boxing Legacy Events): Expressed pride in their community achievement awards and new magazine. Stated their upcoming February event will feature local champions and a new magazine edition featuring Freddie.
  • Mel Eperthinner (Board Member): Expressed appreciation for the high volume of interest and the economic benefits brought to the city, noting that inflation and advertising costs are making fundraising difficult.

Discussion Items

  • Budget Review: Mr. Howalt presented the financial status, noting a budget surplus of roughly $18,000 above the $290,000 fiscal year budget, leaving a total of approximately $380,000 available. He warned that allocating the full $240,000 in requests would result in a negative balance of about $14,000, as only $226,000 remained after previous allocations.
  • Eligibility Clarifications: The Board discussed specific ineligible expenses, noting that event space rental (e.g., the $3,000 requested by the Junior Rodeo Cowboys Association) and personnel costs (e.g., referees and concession staff for Little Ballers) are not reimbursable under Lodgers Tax guidelines. It was clarified that promotional items must be given away, not sold.
  • Allocation Strategy: The Board deliberated on how to distribute the remaining ~$56,000 (adjusted to $60,000 for rounding) among the nine groups. They determined that due to budget limits, the Music Festival would receive no funds this cycle, while several groups (Mounted Patrol, High Plains Junior Rodeo, Dragon Main) would receive partial initial funding with the understanding they must return for remaining funds.

Key Outcomes

  • Motion Carried (Unanimous): The Board approved the following allocation totaling approximately $66,000:
    • Junior Rodeo Cowboys Association: $4,000 (Reduced from $10,000 due to ineligible rental costs).
    • Clovis Music Festival: $0 (Deferred entirely).
    • Texaco Municipal Schools Basketball Tournament: $4,000.
    • Curry County Mounted Patrol (Pioneer Day Rodeo): $10,000 (Initial funding; requires return for remainder).
    • High Plains Junior Rodeo: $10,000 (Initial funding; requires return for July finals).
    • Clovis Wedding Expo: $5,000 (Increased from initial $0 consideration).
    • Dragon Main: $8,000 (Increased from initial $0 consideration).
    • Little Ballers (NFL Flag Football): $5,000 (Reduced from $6,000 to remove ineligible personnel costs).
    • Cultural Arts Series: $7,000.
    • Black Pearl Boxing Legacy Events: $3,000 (Reduced from $5,000 to match promotional item request).
  • Next Steps: The Board recommended these allocations to the City Commission for final approval, noting that funds cannot be legally spent or reimbursed until the Commission meets (scheduled for Thursday following this meeting) to endorse the Lodgers Tax Board's recommendations.
  • Scheduling: The next Lodgers Tax Board meeting is scheduled for January 13, 2025, at 5:30 PM at the North Annex building. Applicants receiving partial funds are required to return to the January meeting to request the remaining balance.

Meeting Transcript

Yes. No. I know. Pronounce your name for her again. E Parthener. Oh, that's a volume switch. They don't ever turn off. I was like, dang, she really jacked up Padilla. Whatever you are. Good evening. Welcome to Lodgers Tax. It is five thirty on the eighteenth of November. Uh, we will call the City of Clovis Lodgers Tax Meeting to order. We're going to start with roll call. Uh, will the clerk please call roll? Thomas Martin. Here. Alfred Bryant. Here. Commissioner Garza. Here. Latasha Padilla. Here. Mel Eperthinner. Here. Jonathan Nelson. Here. Great job on Mel's last name. Um we will start with approval of minutes and then we'll go over um the budget that we have for this evening. Excuse me. Um last meeting was on September 9th. Are there any corrections to the minutes? Seeing none, do I have a motion to approve? I'll make a motion. I'll second. Uh first motion by Freddie, second by Tasha. All in favor? Aye. All opposed. Uh motion carries. Um before we begin, Mr. Howalt, do you want to review the funds that are in the Lodger's tax coffer? Certainly, thank you, uh, Mr. Chairman. And so the city of Clovis at the beginning of this fiscal year, we actually budgeted about two hundred and ninety thousand dollars total for the fiscal year for lodgers tax. Uh, we're running about eighteen, almost nineteen thousand dollars above budget right now, so giving us around three hundred and eighty thousand uh to allocate. Uh, during your September meeting, you allocated seventy-five thousand dollars, uh, which leaves you with approximately two hundred and twenty-six thousand dollars for the remaining uh board meetings uh this fiscal year. Uh tonight, you guys have two hundred and forty thousand dollars worth of requests that you're going to be hearing. And so if you did allocate uh that full $240,000, uh like I previously mentioned, you had about $225,000 in the fund. That would leave you with a negative balance of about $14,000.

SUMMARIZED BY OPENPUBLICA AI
TRANSCRIPT VIA PUBLIC VIDEO
openpublica.com