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Record of Proceedings

Common Council Regular Meeting July 7, 2026: Broadway Block Redevelopment and Licenses

Common Council — Tuesday, July 7, 2026
BodyDe Pere, Wisconsin
SessionCommon Council
DateTuesday, July 7, 2026
StatusFILED
Video Record
0:00 / 36:09

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording.

Speaker 1

0:06

This time we'll call to order the regular meeting of common council for Tuesday, July 7th, 2026.

0:12

Carry roll, please.

Speaker 2

0:13

And Alderperson Estercon.

0:15

Gans here.

0:16

Hansen?

Speaker 1

0:17

Here.

Speaker 2

0:17

Cuniger?

0:18

Here.

0:18

Ledvina.

0:19

Here.

0:20

Nelson.

Speaker 1

0:20

Here.

Speaker 2

0:20

P Rock.

Speaker 1

0:21

Here.

Speaker 2

0:22

Phil.

Unassigned speaker

0:23

And

Speaker 2

0:24

Mayor Boyd.

Speaker 1

0:25

I am here and Alderperson Thil is excused.

0:27

Up next, Pledge of Allegiance.

Unassigned speaker

0:30

I

Speaker 3

0:31

pledge allegiance to the flag of the United States of America.

0:38

Underground, indivisible.

Unassigned speaker

0:47

All

Speaker 1

0:47

right.

0:47

Item four, public comments.

0:50

Comments made during the public comment period shall pertain only to matters under the jurisdiction of the common council.

0:56

Anyone in person or virtually have any public comments on matters that are not on the agenda?

1:02

Now's your time to speak.

1:03

If so, in person, just walk up to the desk or just raise your hand.

1:07

I think we're okay in person.

1:09

So we're going to virtual land.

1:10

In virtual land, anyone have any comments to make while the public comment period is open.

1:15

Now's your time to speak.

1:16

Just state your name.

1:20

For the third and time final time, this is the public comment portion.

1:24

If you want to speak, state your

Unassigned speaker

1:25

name.

Speaker 1

1:27

Let's move on to item five, new business.

1:29

Item five, new business A, approval of the minutes of the June 16th, 2026 common council meeting.

Speaker 4

1:37

Move to

Speaker 1

1:38

approve.

1:38

Second.

Unassigned speaker

1:39

Motion by Alder Person Hanson, seconded by Alder Person P Rock.

Speaker 1

1:42

Discussion comments.

1:45

Looks like we're all good.

1:47

That said, all those in favor say aye.

1:49

Aye.

1:50

Opposed.

1:51

Motion carries thank you.

1:53

Item five B recommendation from the licensed committee on application for Class B fermented malt beverage class C wine license for Nicolay Aleworks.

2:02

Um LLC 301 Main Avenue Agent Dana Rank D Pierre Wisconsin.

Speaker 5

2:08

I make motion to approve.

Speaker 1

2:09

Second.

2:10

Motion by Alder Person Gance, seconded by Alder Person P Rock, discussion comments.

Unassigned speaker

2:16

That

Speaker 1

2:16

said, all those in favor say aye.

2:18

Aye.

2:19

Aye.

2:20

Opposed.

2:21

Motion carries thank you.

Discussion Breakdown — Share of Meeting
Engineering And Infrastructure█████████████████████████████████████████████60%
Procedural███████████14%
Historic Preservation█████6%
Environmental Protection█████6%
Fiscal Sustainability█████6%
Parks and Recreation███4%
Community Engagement███4%
Summary of Proceedings

Common Council Regular Meeting July 7, 2026

The De Pere Common Council met on July 7, 2026, at 7:30 PM, with all members present except Alderperson Dustin Thill. The meeting featured a detailed presentation and unanimous approval for a $70 million redevelopment of the 100 S Broadway block by New Land Enterprises, alongside approvals of routine license renewals, utility easements, professional service agreements, and a park field use agreement.

Consent Calendar

  • Approved the minutes of the June 16, 2026 Common Council meeting.
  • Approved a Class "B" Fermented Malt Beverage/Class "C" Wine license for Nicolet Ale Works, LLC (301 Main Avenue; Agent Daena Rank).
  • Approved renewal applications for Class "A" and Class "B" Fermented Malt Beverage/Intoxicating Liquor licenses for the licensing period July 1, 2026 through June 30, 2027.

Public Comments & Testimony

  • None.

Discussion Items & Resolutions

Resolution #26-58 (TPAMMT, LLC – 303 Reid Street): The council voted unanimously to hold this item over until the July 21, 2026 meeting.

Resolution #26-61 (Utility Easement – Ice Arena): Adopted unanimously. Authorized a utility easement for Wisconsin Public Service for electrical upgrades at the De Pere Ice Arena.

Resolution #26-62 (Voyageur Park Dock System): Adopted unanimously. Authorized a contract amendment with GRAEF-USA for design specification services for the Voyageur Park dock system replacement.

Resolution #26-63 (Southwest Park Field Use): Adopted unanimously. Authorized a field use agreement with Wisconsin United Football Club. Parks Director Marty Kosobucki confirmed that a proposed trail project at Southwest Park will be fully funded through a $60,000 donation from the user group.

Resolution #26-64 (Downtown Master Plan Update): Adopted unanimously. Authorized a contract amendment with SmithGroup for the Downtown Master Plan update.

Resolution #26-65 (New Land Enterprises – 100 S Broadway Block): This was the major discussion item. Development Services Director Dan Lindstrom presented a detailed update on the redevelopment of the west side of the 100 S Broadway block, a Tax Increment District (TID) No. 18 project. Key points included:

  • Project Scope: An estimated $70 million development generating approximately $1.07 million in annual property tax revenue, with 173 residential units (down from 198), 11,000 square feet of retail space, and a downtown waterfront restaurant.
  • Design Changes: Lindstrom reported that the developer reduced unit counts and adjusted apartment styles (converting junior one-bedrooms to larger units) in response to market analysis and public feedback, which he noted is expected to help alleviate parking concerns. Architectural revisions to better align with the downtown character included replacing Hardy Board siding with hardscape materials on the Broadway facade, recessing balconies on primary corners to create inboard balconies, adding cornice detailing and transom windows, and adopting a two-tone color palette.
  • Parking: The project will provide 255 on-site parking stalls. This exceeds the zoning code minimum of 218 stalls, resulting in 1.47 stalls per unit. Alderperson Hansen inquired about the style of balconies compared to other downtown projects like 102 North Broadway; Lindstrom explained the distinctions and noted that design exception approvals for balconies will be handled by the Planning Commission.
  • Financial Structure: The city will provide an $8.3 million upfront development grant (staggered through construction) and approximately $3.5 million in Pay-As-You-Go (Paygo) municipal revenue obligations. Alderperson Hansen requested a breakdown of how the incremental tax revenue will cover debt service and infrastructure costs. Staff confirmed the project remains financially sound, with Baird acting as the financial advisor on debt structuring.
  • Public Amenities & Accessibility: The developer will retain ownership of the public plaza, grand staircase, and pedestrian spaces, but a perpetual irrevocable public access easement will be recorded. Alderperson Hansen raised an ADA compliance concern regarding the grand staircase. Lindstrom confirmed that a ramp is included in the design to provide ADA-accessible connectivity between Broadway and Front Street. Staff member Joanne detailed a cost-sharing agreement between the city and developer for the potential replacement of these public amenities.
  • Environmental Impact: Lindstrom noted the project will improve stormwater management, bringing the site to 40% TSS pre-treatment, and will remove contaminated soils, resulting in significantly cleaner water runoff.
  • Council Support: Mayor Boyd and several council members expressed strong support for the project, commending the development team (New Land Enterprises) and city staff for their transparency, collaboration, and responsiveness to community and council feedback.
  • Outcome: The resolution was adopted by a unanimous roll call vote.

Future Agenda Items

  • Alderperson Hansen requested an update on the installation of a sign at James Street Parkway near the docks to clarify that the space is publicly accessible.

Adjournment

  • The meeting was adjourned at 8:06 PM.

Meeting Transcript

This time we'll call to order the regular meeting of common council for Tuesday, July 7th, 2026. Carry roll, please. And Alderperson Estercon. Gans here. Hansen? Here. Cuniger? Here. Ledvina. Here. Nelson. Here. P Rock. Here. Phil. And Mayor Boyd. I am here and Alderperson Thil is excused. Up next, Pledge of Allegiance. I pledge allegiance to the flag of the United States of America. Underground, indivisible. All right. Item four, public comments. Comments made during the public comment period shall pertain only to matters under the jurisdiction of the common council. Anyone in person or virtually have any public comments on matters that are not on the agenda? Now's your time to speak. If so, in person, just walk up to the desk or just raise your hand. I think we're okay in person. So we're going to virtual land. In virtual land, anyone have any comments to make while the public comment period is open. Now's your time to speak. Just state your name. For the third and time final time, this is the public comment portion. If you want to speak, state your name. Let's move on to item five, new business. Item five, new business A, approval of the minutes of the June 16th, 2026 common council meeting. Move to approve. Second. Motion by Alder Person Hanson, seconded by Alder Person P Rock. Discussion comments. Looks like we're all good. That said, all those in favor say aye. Aye. Opposed. Motion carries thank you. Item five B recommendation from the licensed committee on application for Class B fermented malt beverage class C wine license for Nicolay Aleworks.

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