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The board reviewed the summer stewardship campaign results, discussed Q3 PR transition, finalized plans for the November/December shop local campaign and KOSI Christmas Kick-Off, and debated the future of the visitor guide. A $32,000 Colorado Tourism Office grant was announced for next year's stewardship campaign.
Yeah, you don't want to just forward. I think they're a little boys in the he goes to it. Okay, get ready. Oh, you print it, John. I just print it. Um public comment. All right, we're gonna move into approving the September twenty-six meeting minutes. You should have all seen them in your packet into somebody who wants to make a motion. I've stopped doing it. I should have asked. Would you all want me to have them printed? We can pull more bong. No, thank you. Yeah, we're going to think they're save big things. Yeah. So this comes from DVA. This is everything that we did. It started late August and ran clearly the beginning part of September. If you remember, this is when we had voted to put out some summer stewardship messaging as a result of what was happening along the creek and heavy visitation in the end of frankly all summer, but DVA wasn't signed on until the back end. So just some numbers here so you can see exactly what was going on and how this was all enacted. So you can see just some numbers to our meta campaign, paid search. This would be uh Google display and things like that. The datify display, um, just so you know what's going to be happening over the course, frankly, of our relationship with DVA and likely beyond unless anything changes, is that we have our meta, which is Facebook and Instagram, we have our paid search, um, which is Google display mostly, and then DataFi. That's the uh visitor profiling service that we use. They have their own media buying platform, which we put some funding towards, which basically goes to any sort of um website that is uh based on demographics. So for example, in Denver, it would be on like Nine News or Denver 7, or frankly, even like the ESPN, any website that has the ability to show this type of unique uh targeted marketing is what DataFi uses. And I'd sp I can give you all the list of websites that Datafy uses. It's extremely long and is across the board of like every possible type of website you could imagine. But I know that we've gotten some questions in the past about where DataFi's display are showing, and that is kind of the high level answer. Um this is our English ad that we're out. Um you can see there, press ends reach, um, the cost spending. Um so all the numbers are really good. And stop me here, I'm gonna go through this pretty quick. Um, maybe I'm looking at you as kind of the digital marketing guru. If you have any questions for the group, please bring them up. Um we also did it in Spanish as well. This was a big ticket item in the uh strategic plan, as well as frankly what we heard around the community. There was many, many people that uh had it English as their second language that were here this summer, so we wanted to make sure we were marketing to that group as well. Um search campaigns, again, this would be our uh programmatic digital, so mostly on the Google side of things.