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Record of Proceedings

Pleasantville Village Board of Trustees Work Session - June 10, 2025

Village Board of Trustees & Boards — Tuesday, June 10, 2025
BodyPleasantville, New York
SessionVillage Board of Trustees & Boards
DateTuesday, June 10, 2025
StatusFILED
Video Record
0:00 / 56:48

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording.

Speaker 1

0:00

All right, good evening.

0:04

It is June 9th.

0:07

Welcome to the work session of the Village of Pleasantville.

0:10

We have two items on the agenda for this evening.

0:14

I should begin by saying that Mayor Peter Scher is on holiday.

0:18

And so I will be filling in for him tonight.

0:22

So we're gonna I'm gonna talk a little bit about um the experience we had going to the NICOM conference last week, and then we're gonna talk about

Speaker 2

0:34

a public art mural installation.

0:36

So

Speaker 1

0:36

the mayor uh and I went last week to an annual conference of the um uh the New York Conference of Mayors, um, which um is an organization that um sort of uh um gives recommendations and advice to um cities and villages specifically.

1:00

Uh so we attended, we sort of split up and attended a number of different sessions, um, including the Albany Update, which is an update on obviously what's happening in government affairs.

1:11

Um I attended a climate leadership opportunities for local government session, uh, one on social solar for local government leaders.

Unassigned speaker

1:20

Uh

Speaker 1

1:21

Peter attended a talk on cybersecurity with speakers from

Unassigned speaker

1:25

the

Speaker 1

1:25

division of homeland security, which is apparently

Speaker 2

1:28

terrifying but also interesting.

Speaker 1

1:30

Um and there was one panel in particular that I thought I would share with you guys um on leveraging social media for local impact.

1:39

So they had somebody from NICOM was there, and

Speaker 2

1:41

um Stuart Rabbin from the village of Porchester, who I guess is very active on social media.

Speaker 1

1:47

Um so I thought I would sort of like summarize some of the points.

1:51

I won't go into it, everything that was covered, um, but I had some takeaways from that um of things I thought that we could discuss.

1:59

We're always kind of circling back around to the question of how we communicate, um, you know, how we best reach out to people to residents in the village, and it obviously it's a shifting landscape.

2:11

So I feel like it's something

Unassigned speaker

2:13

that

Speaker 1

2:13

you know we're constantly trying to improve on and um tweak, you know, as we go along.

2:19

So

Unassigned speaker

2:20

um,

Speaker 1

2:20

so one point that was made, oh, and also it was an interesting session in that it wasn't just the speakers, you know, it was a lecturing.

2:28

It there were a lot of people in the audience who who gave interesting points as well.

2:32

There was quite a showing from Westchester at the NICOM conference this year, so a lot of Westchester people chiming

Unassigned speaker

2:38

in.

Speaker 1

2:38

Um, so one point that was reiterated was that um social media is not the best way to engage in discussion with residents.

2:49

Um so they kind of underline the fact that it circumvents government protocol and creates a record that is foilable, and so they really recommended against getting into a debate or a back and forth on social media.

3:04

So um they recommended it using it really more as a way to communicate to get your message across, you know, to send updates and so on.

3:14

So um that was kind of reassuring to me because it sort of confirmed my general impression.

3:21

Um, and um, you know, I heard that from from people from lots of different municipalities as

Unassigned speaker

3:29

well.

Speaker 1

3:29

So and then they went through and talked about different um forms of social media.

3:35

So one of the ones I wanted to talk about is Instagram.

3:37

So I'm going to pull

Unassigned speaker

3:39

up.

Speaker 2

3:40

I'm going

Speaker 1

3:40

to share our Instagram accounts.

3:45

Here we

Unassigned speaker

3:46

go.

Speaker 1

3:50

All right.

3:53

Allow.

3:55

Okay.

Unassigned speaker

3:56

It

Speaker 1

3:56

says I'm screen sharing, but I can't see it.

3:58

Are you seeing it?

3:59

No,

Speaker 3

4:00

we're seeing granite.

Speaker 1

4:02

Oh, okay.

4:03

All right, stop share.

4:05

Hold on a second.

Speaker 2

4:14

Share.

Speaker 1

4:22

Okay, now can you see

Unassigned speaker

4:23

it?

Discussion Breakdown — Share of Meeting
Technology and Innovation███████████████████████████████████35%
Arts And Culture████████████████████████████████32%
Public Works█████████████13%
Public Engagement████████████12%
Community Engagement████████8%
Summary of Proceedings

Pleasantville Village Board of Trustees Work Session - June 10, 2025

The Pleasantville Village Board of Trustees held a work session on June 10, 2025, at Village Hall, chaired by a trustee filling in for Mayor Peter Scher who was on holiday. The meeting focused on two main topics: feedback from the New York Conference of Mayors (NYCOM) annual meeting and the selection process for a public art mural installation in Jackson Alley, funded by a grant from Arts Westchester.

Public Comments & Testimony

  • Francesca (resident): Commented on the village's social media strategy, suggesting that Facebook posts can disable comments for informational purposes, as school districts do. She also inquired about feedback from NYCOM regarding upcoming elections, which the acting trustee deferred until Mayor Scher's return. She expressed a desire for more structured engagement and noted her experience managing social media for an organization.

Discussion Items

  • NYCOM Annual Meeting Feedback: The acting trustee reported on sessions attended, including an Albany update, climate leadership for local governments, community solar for local leaders, and cybersecurity. A key session on leveraging social media for local impact emphasized that social media should not be used for debate or back-and-forth with residents, as it circumvents government protocol and creates a FOIL-able record. Recommendations included using Instagram primarily for visual storytelling (especially video, due to algorithm prioritization), creating a content calendar with weekly themes (e.g., events, public safety, parks, civic services), and posting at least once per weekday. The board discussed increasing post frequency, having trustees rotate creating short video previews of upcoming meeting topics, tagging other accounts (e.g., Chamber of Commerce), and pinning a post with contact information on Facebook. A book titled "The Social Media Playbook for City and County Managers" by Sam Toles was also mentioned. The board considered creating a single trustee email address for public inquiries.
  • Public Art Mural Installation: Three finalists were selected from proposals submitted by artists across New York State. The proposals are:
    1. Stuart Vance (local): "Walking Village" theme featuring photographs of actual Pleasantville residents, revised to use the wall space more dynamically.
    2. Katie Westmoreland: Floral theme, requested to incorporate native plants; praised for its dynamic use of space.
    3. Brooklyn-based group: "Clothing Through Time" concept representing Pleasantville's history through garments, with added color and a movie-light motif after committee feedback; some concern about representation of indigenous clothing. The selection committee, including representatives from Jacob Burns Film Center and Arts Westchester, made recommendations for adjustments. Public feedback will be collected via email, with a deadline of June 19, 2025, and the committee will make the final decision. Arts Westchester asked that the process not be a public vote, but qualitative feedback is encouraged. Trustees expressed personal preferences: some favored the walking theme for its community connection, others questioned the relevance of the third proposal.
  • Other Updates:
    • Traffic light improvements: The new mast arm at Washington Avenue and Wheeler Avenue has been well-received; pedestrian signals are being adjusted. The contractor will return after July 4 for punch list items (panel replacements, cracked panels). A right-turn lane on Grant Street southbound may be discussed with the state DOT.
    • Pool construction: The slide is installed; lounge chairs are not yet placed. Staff will be allowed entry Wednesday/Thursday for setup. Snack bar details are pending.
    • Saw Mill red light camera: The county board passed an enabling resolution; state-level updates are pending activation in other areas.

Key Outcomes

  • Public feedback call: The village will send out a call for public comments on the three mural proposals via email, Facebook, and Instagram, with a deadline of June 19, 2025. Feedback should be emailed to info@pleasantville-ny.gov.
  • Social media strategy: Trustees agreed to implement a content calendar for Instagram, with weekly themes and rotating trustee responsibilities for short preview videos. The Facebook page will be updated with pinned contact information.
  • Trustee email: A single email address for all trustees will be considered to streamline public inquiries.
  • Traffic signal follow-up: The Department of Public Works will approach the state DOT regarding the right-turn lane issue on Grant Street.
  • Saw Mill camera: The village will monitor state-level developments and continue follow-up.

Meeting Transcript

All right, good evening. It is June 9th. Welcome to the work session of the Village of Pleasantville. We have two items on the agenda for this evening. I should begin by saying that Mayor Peter Scher is on holiday. And so I will be filling in for him tonight. So we're gonna I'm gonna talk a little bit about um the experience we had going to the NICOM conference last week, and then we're gonna talk about a public art mural installation. So the mayor uh and I went last week to an annual conference of the um uh the New York Conference of Mayors, um, which um is an organization that um sort of uh um gives recommendations and advice to um cities and villages specifically. Uh so we attended, we sort of split up and attended a number of different sessions, um, including the Albany Update, which is an update on obviously what's happening in government affairs. Um I attended a climate leadership opportunities for local government session, uh, one on social solar for local government leaders. Uh Peter attended a talk on cybersecurity with speakers from the division of homeland security, which is apparently terrifying but also interesting. Um and there was one panel in particular that I thought I would share with you guys um on leveraging social media for local impact. So they had somebody from NICOM was there, and um Stuart Rabbin from the village of Porchester, who I guess is very active on social media. Um so I thought I would sort of like summarize some of the points. I won't go into it, everything that was covered, um, but I had some takeaways from that um of things I thought that we could discuss. We're always kind of circling back around to the question of how we communicate, um, you know, how we best reach out to people to residents in the village, and it obviously it's a shifting landscape. So I feel like it's something that you know we're constantly trying to improve on and um tweak, you know, as we go along. So um, so one point that was made, oh, and also it was an interesting session in that it wasn't just the speakers, you know, it was a lecturing. It there were a lot of people in the audience who who gave interesting points as well. There was quite a showing from Westchester at the NICOM conference this year, so a lot of Westchester people chiming in. Um, so one point that was reiterated was that um social media is not the best way to engage in discussion with residents. Um so they kind of underline the fact that it circumvents government protocol and creates a record that is foilable, and so they really recommended against getting into a debate or a back and forth on social media. So um they recommended it using it really more as a way to communicate to get your message across, you know, to send updates and so on. So um that was kind of reassuring to me because it sort of confirmed my general impression. Um, and um, you know, I heard that from from people from lots of different municipalities as well. So and then they went through and talked about different um forms of social media. So one of the ones I wanted to talk about is Instagram. So I'm going to pull up. I'm going to share our Instagram accounts. Here we go. All right. Allow. Okay. It

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