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Record of Proceedings

Pleasantville Village Board Work Session on Music Festival Finances - September 9, 2025

Village Board of Trustees & Boards — Tuesday, September 9, 2025
BodyPleasantville, New York
SessionVillage Board of Trustees & Boards
DateTuesday, September 9, 2025
StatusFILED
Video Record
0:00 / 51:06

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording.

Speaker 1

0:00

Monday, September.

0:03

Welcome to the Village Board Work Session.

0:04

Today is Monday, September 8.

0:06

We begin as we always do around seven with the work session and follow up the regular session at eight.

0:12

As is always the case.gov or uh pick up a recording also available at ny.gov within a few days thereafter of this meeting as well as other boards and commissions that are recorded via Zoom.

0:34

So prime conversation tonight was a preliminary one about uh this year's music festival.

0:42

Obviously, we'll have an in-depth conversation with Doug Pinero, who who uh was this year's executive director, and with uh lots of folks who have an interest and opinion.

0:52

Um, but just for starters, I wanted the board to get a sense for the economic lay of the land and a couple of the issues that we know uh affected us and and possibly would affect us uh going forward.

1:06

So, first off, you all have the spreadsheet.

1:08

Um I can share my screen here.

1:12

Abby Louis wrote too much echo can

Speaker 2

1:14

understand.

Speaker 1

1:15

Too much echo, Abby says.

1:21

We're doing what we always do, meeting out all.

1:24

Let me check the volume.

1:25

Is it too loud?

1:27

Okay.

Unassigned speaker

1:35

Um

Speaker 2

1:35

Melissa says she can hear fun at all.

Unassigned speaker

1:38

Um

Speaker 2

1:41

we should log her off.

1:43

Mike Newman said sounds fine.

1:45

Okay.

Unassigned speaker

1:47

All

Speaker 1

1:47

right, Abby.

Unassigned speaker

1:49

Let me

Speaker 3

1:50

log in.

Speaker 1

1:50

We unmuted you if you want.

1:52

Uh

Unassigned speaker

1:53

a

Speaker 1

1:53

couple of other people who signed on say it sounds okay.

1:56

So I'm wondering what's going on.

1:57

Perhaps it's at your

Unassigned speaker

1:58

end.

Unassigned speaker

2:03

All

Speaker 1

2:03

right, back to what I was saying.

2:05

Um, so this is by no means the meeting at which we will make a decision of any kind, just an opportunity for everybody to understand the economic lay of the

Unassigned speaker

2:14

land,

Speaker 1

2:14

uh, which has taken uh some weeks because the invoices straggling over time.

2:21

But uh Alyssa, who I think is online has done yeoman service not only to get that all together, but also to give us these spreadsheets that compare it to previous years.

2:32

Uh so

Unassigned speaker

2:36

there

Speaker 1

2:36

we

Unassigned speaker

2:36

go.

Speaker 1

2:38

Um obviously a more complicated story is this year's music festival, uh, which is in the fiscal year ending 2026, but uh obviously was for the July 2025 festival.

2:51

We show a net loss of about 104,000.

2:55

Uh last year's festival, the 2024 festival, as a point of comparison, uh we lost 96,500.

3:06

The 2023 festival, we lost 57,600.

3:12

2022, 39,009.

3:15

And then jumping backwards in time over the pandemic to the festival in 2019, we had a net positive of 40,348.

3:28

So up until that point, I can send you these spreadsheets, Jen, if you want.

Speaker 4

3:32

Yeah, absolutely.

Speaker 1

3:33

Up until up until that time, uh, we kind of always operated on the with the recognition that there would be some up years and some down years, and that the up years would uh uh counterbalance the down years, and over the course

Unassigned speaker

3:51

of

Speaker 1

3:51

uh a period of time, we'd be roughly even, certainly if not ever undertaken this with the intent to make money.

3:58

But I do think over those many years, up through 2020 uh 2019, that was probably a fair statement.

4:05

We might have

Unassigned speaker

4:06

been

Speaker 1

4:07

uh slightly to the positive uh over all those many years.

4:12

Uh the pandemic intervened.

Discussion Breakdown — Share of Meeting
Community Events█████████████████████████████████████████████57%
Arts And Culture███████████████████24%
Community Engagement██████8%
Procedural████5%
Transportation Safety███4%
Economic Development██2%
Summary of Proceedings

Pleasantville Village Board Work Session on Music Festival Finances - September 9, 2025

On Monday, September 9, 2025, the Pleasantville Village Board of Trustees held a work session to discuss the financial status and future of the Pleasantville Music Festival. The meeting began at 7:00 PM at Village Hall, 80 Wheeler Ave, 2nd Floor. No formal decisions were made; the session served as an informational overview and discussion of challenges, including rising costs, declining ticket sales, and increased regional competition.

Discussion Items

  • The board reviewed a detailed financial spreadsheet for the 2025 festival, which showed a net loss of approximately $104,000 (fiscal year ending 2026). This compares with losses of $96,500 in 2024, $57,600 in 2023, $39,009 in 2022, and a surplus of $40,348 in 2019 (pre-pandemic). The festival did not take place in 2020–2021.
  • Ticket revenue was $125,400 in 2025, up from $121,700 in 2024, primarily due to a price increase rather than higher attendance. Gate ticket sales were disappointing, and overall attendance was lower than the previous year.
  • Sponsorship revenue increased by about $12,000–$13,000 to a total of $95,000.
  • Major cost drivers: Stage, sound, and lighting expenses rose to approximately $42,000 (up $24,000 from 2019). Electrical costs increased from $9,000–$10,000 to the mid-to-high $20,000s. All costs were vetted via RFPs and multiple quotes.
  • Two nearby festivals—Sleepy Hollow Music Festival and the new Hudson River Fest (formerly Clearwater Revival)—were cited as potential contributors to audience cannibalization. Sleepy Hollow reportedly lost money both years, while the Hudson River Fest may return in 2026.
  • Staff time commitment: In the month leading up to the festival, key staff spent an estimated 90–95% of their time on the event, an unbudgeted cost.
  • Discussion explored options: reducing from three stages to two, shifting the festival to a smaller, hyperlocal event (e.g., combined with existing block parties or Octoberfest), or ending the festival altogether. The feasibility of moving the date was questioned due to sports seasons and parking constraints.
  • Talent booking challenges: headliner costs have risen (e.g., 2025 headliner Dawes cost $57,000). Bigger-name acts would cost over $100,000 and carry guaranteed contracts with weather risk.

Public Comments & Testimony

  • Bernie (former board member): Emphasized the festival's original mission to promote Hudson Valley artists and the pride of village staff. He noted the lineup should include more acts appealing to older generations and suggested a mix of local talent.
  • Kevin (volunteer/organizer): Advised against eliminating the festival entirely; highlighted the strength of the non-main stage areas (e.g., Chill Tent, party stage) and the dedicated volunteer corps. He recommended reducing ticket prices for volunteers and keeping an open mind about adjustments.
  • David Vinjamori (online attendee): Expressed hope the festival would continue despite financial challenges.
  • Alyssa, Melissa, and other board members: Shared observations about community enthusiasm, declining Tent City sales (though still strong), and the success of local talent slots (e.g., a 10-year-old guitarist from America's Got Talent).
  • Alan (trustee): Noted the civic space summer concerts were well-received but generated parking concerns for local businesses.

Key Outcomes

  • No formal votes or decisions were taken. The board agreed to continue the analysis and hold a more detailed discussion with the festival's executive director, Doug Pinero, in the coming weeks.
  • Key uncertainties include: whether Sleepy Hollow will move its festival to October, the future of the Hudson River Fest, and the impact of rising talent costs on booking timelines (initial band booking conversations typically begin in November).
  • The board will explore ways to reduce risk while maintaining the festival's community value, potentially by scaling back to two stages, adding more local acts, or integrating with other village events.

Meeting Transcript

Monday, September. Welcome to the Village Board Work Session. Today is Monday, September 8. We begin as we always do around seven with the work session and follow up the regular session at eight. As is always the case.gov or uh pick up a recording also available at ny.gov within a few days thereafter of this meeting as well as other boards and commissions that are recorded via Zoom. So prime conversation tonight was a preliminary one about uh this year's music festival. Obviously, we'll have an in-depth conversation with Doug Pinero, who who uh was this year's executive director, and with uh lots of folks who have an interest and opinion. Um, but just for starters, I wanted the board to get a sense for the economic lay of the land and a couple of the issues that we know uh affected us and and possibly would affect us uh going forward. So, first off, you all have the spreadsheet. Um I can share my screen here. Abby Louis wrote too much echo can understand. Too much echo, Abby says. We're doing what we always do, meeting out all. Let me check the volume. Is it too loud? Okay. Um Melissa says she can hear fun at all. Um we should log her off. Mike Newman said sounds fine. Okay. All right, Abby. Let me log in. We unmuted you if you want. Uh a couple of other people who signed on say it sounds okay. So I'm wondering what's going on. Perhaps it's at your end. All right, back to what I was saying. Um, so this is by no means the meeting at which we will make a decision of any kind, just an opportunity for everybody to understand the economic lay of the land, uh, which has taken uh some weeks because the invoices straggling over time. But uh Alyssa, who I think is online has done yeoman service not only to get that all together, but also to give us these spreadsheets that compare it to previous years. Uh so there we go. Um obviously a more complicated story is this year's music festival, uh, which is in the fiscal year ending 2026, but uh obviously was for the July 2025 festival. We show a net loss of about 104,000. Uh last year's festival, the 2024 festival, as a point of comparison, uh we lost 96,500. The 2023 festival, we lost 57,600. 2022, 39,009. And then jumping backwards in time over the pandemic to the festival in 2019, we had a net positive of 40,348.

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