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Record of Proceedings

Pleasantville Planning Commission & ARB Meeting – 2025-10-09

Village Board of Trustees & Boards — Thursday, October 9, 2025
BodyPleasantville, New York
SessionVillage Board of Trustees & Boards
DateThursday, October 9, 2025
StatusFILED
Video Record
0:00 / 40:42

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording.

Speaker 1

11:18

Okay.

11:19

All right.

11:21

Welcome to the Pleasantville Planning Commission and Architectural Review Board meeting.

11:26

Tonight is Wednesday, October 8th, 2025.

11:29

Present tonight are commissioners, Derek Freetis, David Keller, myself, Russ Klein, Robert Frotherton,

Unassigned speaker

11:36

our

Speaker 1

11:36

planning consultant, Sarah Brown, and our building inspector Robert Bewson.

11:41

First item on our agenda tonight is 60 Wheeler Avenue, IV nutrition, proposed change of occupancy use with new business tenant.

11:55

Seeking to occupy the existing tenant space, there was formerly a retail use.

Unassigned speaker

12:09

So

Speaker 1

12:10

you were successful at zoning.

12:12

Yes.

12:12

Thank you.

12:13

And the variance granted was a parking variance.

12:16

That was the only one.

12:17

Correct.

12:18

Okay.

12:20

So let's talk about your business and then we'll talk about signage and the stuff going on the front of the door.

12:26

Okay.

12:26

Okay.

12:27

Maybe Robert could put up some uh

Speaker 2

12:29

if you want to share anything, you want

Speaker 1

12:30

me to.

Speaker 2

12:30

Oh, if you don't mind, I mean uh I was trying to do it from here, but I think it's gonna be a bit complicated.

12:36

If you could start with a fact sheet, Robert, and then uh that has a good story about your business, and then we'll and some information that might be useful for border.

12:48

The overview letter, right?

12:50

No, the fact sheet that was submitted as part of the fact.

12:53

Yes, yeah, right up the first section of it that should read it.

12:59

Well, he puts it up, you know, ID Nutrition is a wellness concept.

13:03

Uh already franchise in over 40 locations in the uh in the nation, another point to come to the end of next year.

13:10

Uh we bring um infusion and injection uh nutrient infusion and injection therapy in uh war med spa uh kind of kind of environment.

13:22

Uh that's the proposition.

13:24

We have a vast menu of uh options for health optimization.

13:29

Uh with a functional health approach, we we promote evaluation of uh of our customers' health, and then we can uh based on uh on an agreement with them uh with with support from their doctors and from uh a functional health practitioner, we can provide uh the the adequate protocols uh in that in that environment.

13:49

So this is the business overview.

13:52

Um this pretty much summarizes the the the concept in terms of operational hours we follow what would be expected of a of a mobile clinic.

14:01

Uh we will be holding in this clinic.

14:04

The the flow of patients typically starts with uh uh a short consultation that shouldn't take more than 20 minutes.

14:10

And if you look at the four the floor plans, can you put that on screen?

14:14

Uh Robert, please.

14:16

Uh so we have in the space, it's a bit less than two thousand square feet of space, we have two what we call ID stork rooms in which these consultations are performed.

14:27

They take typically from 15 to 20 minutes.

14:29

Uh part of that can be minimized if the we invite the customers to to to fill the intake form remotely from their phones, but some of them show up and don't they'll take their time to do it.

14:41

There's a uh a short consultant.

14:43

The next stage, please.

14:45

Uh there's this short consultation, 15 to 20 minutes, and then the IV, as we we we say control, there's a bulk.

Unassigned speaker

14:54

You know, we we get the we start the ID, and then in parallel, one of the technicians is mixing the bags with whatever uh is uh the protocol being being alper.

Unassigned speaker

15:00

uh part of that can be minimized if if the we invite the customers to to to fill the intake form remotely from their phones but some of them show up and they'll they'll take their time to do it there's a uh a short consultant the next stage please uh there's this short consultation 15 to 20 minutes and then the IV as we we we say in terms of there's a poke you know we we get the we start the ID and then in parallel one of the technicians is mixing the bags with whatever uh is the the protocol being being out and uh then the customer is invited to take one of the positions on the lounge so that would be can I use this yeah you can just spin it around so we can see what you're pointing at exactly yeah if we can bring it up a bit that's wrapped on the start if you don't mind everything in the front yeah that's that's perfect so here's the entrance there's the ramp that was already provided by the landlord a reception the first ID start room that I refer to another IV start room here in the back uh two private rooms for people who want to do it in groups like the family would like to come and have the a more private experience and but the real action happens here in this this the center area which is we call it the trip lounge so in here we would have chairs uh specifically made for this purpose with uh with hooks on the wall so that we can we can hang the trips and then people can have this experience in a relaxing kind of environment with uh with a feature wall here in the middle uh the trip take typically takes from 30 worst case to 40 minutes so the total experience in the store is about an hour okay for people who are coming for drips uh for a uh for a treatment that involves an injection it's a much shorter uh visit typically it's a 15 20 minute consultation plus 10 minutes of uh of mix it if applying the injection and then they can go home uh typically what's expected based on the on the upper on data from the other operations around the country 50 50 50 people will come on a daily basis for 50 people coming will be for injections 50 people will come looking for trips and there's a recurrency and so on so forth typically the busy days tend to be towards the weekend so it starts very slow early in the week it picks up on Thursday because people prepare for whatever is coming during the weekends and for those who took a bit too far on a Friday Saturday night on Sunday they can recover very quickly with a basically looking for rehibation.

Unassigned speaker

17:11

So appointment so the high is Thursdays 145 people this is this is data from the from uh assemble of uh a corporate clinics you know the capacity for the uh uh uh of this clinic that we're bringing here the the the space right it's size to accommodate up to 140 150 appointments per week per week per week so what are you talking about one day where what's what's your one day on on one day uh we'll we'll we'll pursue a ramp up that should take after a year operation something around 15 to 20 appointments per day per day yes okay is is the weekends the more popular time you see it I mean on this chart it looks like no it's no no no it's actually the Thursday is the more popular time over the weekend we got it it's it's much more spread out during the the during the the the week you know and then we have the typical close to midday uh concentration that's that's what we'll okay um have you thought about uh your patrons parking need like I know you got a variance for parking but yes they will you've probably seen the streets most of the time there is hard to find um spots certainly on wheeler avenue perhaps in the train station it's a little bit better have you thought about how that would all work yes I thought it from from two different angles uh the first one as I as I mentioned last time I don't know if all of you remember I'm a neighbor so I've been coming in and out of Blaseville for almost uh for almost 10 years now so I I know how the village flows uh the assumption that I made is most of my would be patrons will already be here because of all that the all all that our downtown uh offers you know I'm actually as a business person my my my thesis is I will harvest some of that organic traffic into the business as it typically 70% of the appointments are walk-ins you know even though we stimulate people to to to pre-book so that we can plan our staffing and our inventory and so on so forth the experience from from my fellow franchisees have been operating such a business for over five six years is that's still 60 to 70 percent of the the the demand is from walk ins I am aware that it might be difficult for them to park but circling back to my own experience as a as a as a uh you know somebody who comes to the village often I never found it too hard to to to to use a spot especially now that with the with the the when I moved in we could only park by the train station if we you know if you had a um sorry what's the word a permit now it's it's like a a parking lot I typically I use the one behind us here uh I forgot the name of that place yeah every hour lot just behind us here and uh it's it's never an issue finding a spot right in front of the clinic yes I know it's an issue but again the assumption generally assumption is that people are coming to the village anyway to either one of the restaurants to Jacob Burns to you know black out uh and then they'll they'll while they're doing that

Speaker 2

20:02

A permit now it's it's like a uh a parking lot.

20:05

I typically I use the one behind us here.

20:08

Uh I forgot the name of that.

20:10

Yeah, every hour lot just behind us here.

20:13

And uh it's it's never an issue.

20:15

Finding a spot right in front of the clinic, yes, I know it's an issue, but again, the assumption, general line assumption is that people are coming to the village anyway to either one of the restaurants to Jacob Burns to you know, Black Owl.

20:27

Okay, uh, and then they'll they'll while they're doing that, they might pop

Speaker 1

20:30

in.

20:31

So you your loyalist customers how do they come with some regularity with

Speaker 2

20:37

uh work?

20:39

The recurrency rate is uh a loyal uh a uh a customer who signs up for a membership.

Discussion Breakdown — Share of Meeting
Signage Regulations█████████████████████████████████████████████46%
Zoning And Land Use█████████████████████████████████████38%
Procedural█████████9%
Parking Regulations███████7%
Summary of Proceedings

Pleasantville Planning Commission & ARB Meeting – 2025-10-09

The Pleasantville Planning Commission and Architectural Review Board met on 2025-10-09 to review the IV Nutrition occupancy change at 60 Wheeler Avenue, discuss proposed signage, and approve the prior meeting’s minutes. The agenda and transcript date the meeting as Wednesday, October 8, 2025, while the supplied meeting timestamp is 2025-10-09T13:00:00Z; this summary uses the supplied timestamp date.

Consent Calendar

  • The September 24, 2025 meeting minutes, with minor submitted changes, were approved unanimously.

Discussion Items

  • 60 Wheeler Avenue – IV Nutrition: The applicant presented a proposed change of occupancy from retail to personal service in the existing tenant space. A parking variance from the ZBA was the only variance granted. IV Nutrition was described as an IV nutrient infusion and injection therapy franchise with more than 40 locations nationally.
  • Space and operations: The space is just under 2,000 square feet and would include two consultation/IV start rooms, two private rooms, and a central drip lounge with seven chairs; private rooms add four more treatment positions for a total of 11. First-time consultations take about 15–20 minutes, drips 30–40 minutes, and a total visit of about one hour in the worst case; injection visits are shorter.
  • Projections and parking position: The applicant projected capacity of 140–150 appointments per week, ramping to 15–20 per day after one year, with about 50% injections and 50% drips. Thursday was identified as the busiest day; the chart figure of 145 was aggregate data from approximately six corporate clinics, not this site. The applicant, who described himself as a village resident, said parking would be manageable because 60–70% of appointments are walk-ins from existing downtown traffic and membership clients typically return about six times a year.
  • Signage review: The applicant proposed a gable-end logo sign about 60 inches high with illuminated cut-lettering, replacing the old Hallmark band, plus a small projecting sign matching the Hudson Dental sign on the opposite end. Board members felt the gable sign was large relative to surrounding signs. After discussion, the applicant agreed to reduce the gable sign footprint to 75% of the proposal, approximately 48 inches, while the projecting sign would remain the same size and height as the existing dental sign, mounted more than seven feet high, and would not be illuminated.

Key Outcomes

  • The ARB unanimously approved the signage application for 60 Wheeler Avenue as modified: the gable-end logo sign reduced to about 48 inches, and the projecting sign approved as proposed.
  • Planning approval was deferred for an amended site plan resolution; the commission discussed waiving the public hearing, noted no opposition had been submitted, and directed the planning consultant to prepare the resolution for the next meeting on October 22, 2025.

Meeting Transcript

Okay. All right. Welcome to the Pleasantville Planning Commission and Architectural Review Board meeting. Tonight is Wednesday, October 8th, 2025. Present tonight are commissioners, Derek Freetis, David Keller, myself, Russ Klein, Robert Frotherton, our planning consultant, Sarah Brown, and our building inspector Robert Bewson. First item on our agenda tonight is 60 Wheeler Avenue, IV nutrition, proposed change of occupancy use with new business tenant. Seeking to occupy the existing tenant space, there was formerly a retail use. So you were successful at zoning. Yes. Thank you. And the variance granted was a parking variance. That was the only one. Correct. Okay. So let's talk about your business and then we'll talk about signage and the stuff going on the front of the door. Okay. Okay. Maybe Robert could put up some uh if you want to share anything, you want me to. Oh, if you don't mind, I mean uh I was trying to do it from here, but I think it's gonna be a bit complicated. If you could start with a fact sheet, Robert, and then uh that has a good story about your business, and then we'll and some information that might be useful for border. The overview letter, right? No, the fact sheet that was submitted as part of the fact. Yes, yeah, right up the first section of it that should read it. Well, he puts it up, you know, ID Nutrition is a wellness concept. Uh already franchise in over 40 locations in the uh in the nation, another point to come to the end of next year. Uh we bring um infusion and injection uh nutrient infusion and injection therapy in uh war med spa uh kind of kind of environment. Uh that's the proposition. We have a vast menu of uh options for health optimization. Uh with a functional health approach, we we promote evaluation of uh of our customers' health, and then we can uh based on uh on an agreement with them uh with with support from their doctors and from uh a functional health practitioner, we can provide uh the the adequate protocols uh in that in that environment. So this is the business overview. Um this pretty much summarizes the the the concept in terms of operational hours we follow what would be expected of a of a mobile clinic. Uh we will be holding in this clinic. The the flow of patients typically starts with uh uh a short consultation that shouldn't take more than 20 minutes. And if you look at the four the floor plans, can you put that on screen? Uh Robert, please. Uh so we have in the space, it's a bit less than two thousand square feet of space, we have two what we call ID stork rooms in which these consultations are performed. They take typically from 15 to 20 minutes. Uh part of that can be minimized if the we invite the customers to to to fill the intake form remotely from their phones, but some of them show up and don't they'll take their time to do it. There's a uh a short consultant. The next stage, please. Uh there's this short consultation, 15 to 20 minutes, and then the IV, as we we we say control, there's a bulk. You know, we we get the we start the ID, and then in parallel, one of the technicians is mixing the bags with whatever uh is uh the protocol being being alper. uh part of that can be minimized if if the we invite the customers to to to fill the intake form remotely from their phones but some of them show up and they'll they'll take their time to do it there's a uh a short consultant the next stage please uh there's this short consultation 15 to 20 minutes and then the IV as we we we say in terms of there's a poke you know we we get the we start the ID and then in parallel one of the technicians is mixing the bags with whatever uh is the the protocol being being out and uh then the customer is invited to take one of the positions on the lounge so that would be can I use this yeah you can just spin it around so we can see what you're pointing at exactly yeah if we can bring it up a bit that's wrapped on the start if you don't mind everything in the front yeah that's that's perfect so here's the entrance there's the ramp that was already provided by the landlord a reception the first ID start room that I refer to another IV start room here in the back uh two private rooms for people who want to do it in groups like the family would like to come and have the a more private experience and but the real action happens here in this this the center area which is we call it the trip lounge so in here we would have chairs uh specifically made for this purpose with uh with hooks on the wall so that we can we can hang the trips and then people can have this experience in a relaxing kind of environment with uh with a feature wall here in the middle uh the trip take typically takes from 30 worst case to 40 minutes so the total experience in the store is about an hour okay for people who are coming for drips uh for a uh for a treatment that involves an injection it's a much shorter uh visit typically it's a 15 20 minute consultation plus 10 minutes of uh of mix it if applying the injection and then they can go home uh typically what's expected based on the on the upper on data from the other operations around the country 50 50 50 people will come on a daily basis for 50 people coming will be for injections 50 people will come looking for trips and there's a recurrency and so on so forth typically the busy days tend to be towards the weekend so it starts very slow early in the week it picks up on Thursday because people prepare for whatever is coming during the weekends and for those who took a bit too far on a Friday Saturday night on Sunday they can recover very quickly with a basically looking for rehibation. So appointment so the high is Thursdays 145 people this is this is data from the from uh assemble of uh a corporate clinics you know the capacity for the uh uh uh of this clinic that we're bringing here the the the space right it's size to accommodate up to 140 150 appointments per week per week per week so what are you talking about one day where what's what's your one day on on one day uh we'll we'll we'll pursue a ramp up that should take after a year operation something around 15 to 20 appointments per day per day yes okay is is the weekends the more popular time you see it I mean on this chart it looks like no it's no no no it's actually the Thursday is the more popular time over the weekend we got it it's it's much more spread out during the the during the the the week you know and then we have the typical close to midday uh concentration that's that's what we'll okay um have you thought about uh your patrons parking need like I know you got a variance for parking but yes they will you've probably seen the streets most of the time there is hard to find um spots certainly on wheeler avenue perhaps in the train station it's a little bit better have you thought about how that would all work yes I thought it from from two different angles uh the first one as I as I mentioned last time I don't know if all of you remember I'm a neighbor so I've been coming in and out of Blaseville for almost uh for almost 10 years now so I I know how the village flows uh the assumption that I made is most of my would be patrons will already be here because of all that the all all that our downtown uh offers you know I'm actually as a business person my my my thesis is I will harvest some of that organic traffic into the business as it typically 70% of the appointments are walk-ins you know even though we stimulate people to to to pre-book so that we can plan our staffing and our inventory and so on so forth the experience from from my fellow franchisees have been operating such a business for over five six years is that's still 60 to 70 percent of the the the demand is from walk ins I am aware that it might be difficult for them to park but circling back to my own experience as a as a as a uh you know somebody who comes to the village often I never found it too hard to to to to use a spot especially now that with the with the the when I moved in we could only park by the train station if we you know if you had a um sorry what's the word a permit now it's it's like a a parking lot I typically I use the one behind us here uh I forgot the name of that place yeah every hour lot just behind us here and uh it's it's never an issue finding a spot right in front of the clinic yes I know it's an issue but again the assumption generally assumption is that people are coming to the village anyway to either one of the restaurants to Jacob Burns to you know black out uh and then they'll they'll while they're doing that A permit now it's it's like a uh a parking lot.

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