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Record of Proceedings

Pleasantville Village Board Work Session: Music Festival Review and Infrastructure Proposals - October 16, 2025

Village Board of Trustees & Boards — Thursday, October 16, 2025
BodyPleasantville, New York
SessionVillage Board of Trustees & Boards
DateThursday, October 16, 2025
StatusFILED
Video Record
0:00 / 1:12:20

Original source
Transcript — VerbatimClick a timed line to jump · ⧉ to share it

Speaker numbers apply only to this recording.

Speaker 1

0:03

Good evening.

0:03

Welcome to the work session for the Village of Pleasantville Board of Trustees.

0:07

Today is Wednesday, October 15.

0:11

Work session beginning at seven and regular meeting at eight.

0:14

First item on our work session agenda is a visit with Doug Panero and continue discussion regarding the results of the July Pleasantville Music Festival.

0:27

Director Doug Panero.

0:29

Welcome, sir.

0:31

Thank

Unassigned speaker

0:31

you.

Speaker 1

0:33

What are your thoughts?

0:35

Tell me when you want me to share this screen.

0:39

Why

Speaker 2

0:39

don't we do that first?

Speaker 1

0:41

Okay.

Speaker 2

0:43

But let me speak first and then we'll go through those slides.

0:46

So for anyone who wasn't at the festival, you know, we had a vision for what it could be this year, and we in a in a way

Unassigned speaker

0:55

we

Speaker 2

0:55

thought was sustainable going forward.

0:58

And it was very challenging, but I think it was a success.

1:02

We'll talk about the numbers in a minute.

1:05

And you know, the village, uh, the festival staff uh did an amazing job with a huge challenge.

1:12

So we went to festival-wide beer this year, mixed results with revenue, albeit, but that was a big change.

1:20

We had a friendlier, more attractive, accessible, accessible vendor village, which was a lot of fun.

1:26

We had some music there as

Unassigned speaker

1:27

well.

Speaker 2

1:28

We partnered with Pace University, did a you know, a collaborative study of the festival with their marketing and advertising faculty and grad students based on data to come up with what we implemented, which was you know, a branding and realignment with along with the social media and marketing campaign to what we were hearing from them about you know what this festival uh could be in a way that the village could afford.

Unassigned speaker

2:00

Uh,

Speaker 2

2:01

we switched sound and stage contractors.

2:04

That's no small task.

2:06

We we had trouble in 23 and 24 as

Unassigned speaker

2:11

uh

Speaker 2

2:12

the former manager, uh former director, Bruce is sitting here, will tell you, uh, with very good results.

2:18

It was more expensive, but I think the quality was definitely

Unassigned speaker

2:22

there.

Speaker 2

2:23

We uh I was sitting in this chair last year.

2:26

We talked about reducing the artist budget, which we did by about 10,000 by eliminating one of the slots on each of the stages.

2:35

Uh we did some, albeit expensive uh redesign of the stages to avoid sound uh bleeds so that people can enjoy music on the party stage and the chill stage uh simultaneously.

2:49

Uh we heard people talking about cover and tribute bands, so we added uh an amazing tribute band on the main stage,

Unassigned speaker

2:56

uh

Speaker 2

2:56

cover band as well, more family programming.

2:58

We had Westchester Soccer Club there doing all sorts of activities.

3:02

We continued the tradition of having vans with local ties.

3:06

We had a 10-year-old guitarist who made it to America's Got Talent as a semifinalist.

3:11

Got a lot of press out of

Unassigned speaker

3:12

that.

Speaker 2

3:13

Um we overcame a lot as Eric and the mayor can attest.

3:19

We had

Unassigned speaker

3:20

you

Speaker 2

3:20

know, our headliner on the main stage, Dawes survived the wildfires professionally and personally, and that wreaked havoc on our establishment of uh the main stage lineup.

3:31

And our second on main stage was sort of a dysfunctional artist, Robert Randolph.

Unassigned speaker

3:37

I

Speaker 2

3:37

don't have to go into the details, but it was a very challenging uh to get him on the stage and to promote his appearance.

3:43

We had the Hudson River Festival

Unassigned speaker

3:46

uh

Speaker 2

3:46

land on us out of thin air, basically, about a month and a half or two months out in a way that many see as competitive to us.

3:56

Uh, some have a different view, but that was a shopper.

4:01

And um, despite all that, and we had two the top two headliners in the Chill 10 cancel last minute.

4:09

We filled those in with what turned out to be great acts.

4:12

All of that in my first year in one year.

4:16

It was quite a quite an undertaking.

Discussion Breakdown — Share of Meeting
Community Events█████████████████████████████████████████████58%
Flood Mapping███████████14%
Arts And Culture████████10%
Public Engagement█████7%
Engineering And Infrastructure███4%
Transportation Safety███4%
Budget Equity Analysis██2%
Technology and Innovation█1%
Summary of Proceedings

Pleasantville Village Board Work Session: Music Festival Review and Infrastructure Proposals - October 16, 2025

This work session of the Pleasantville Village Board of Trustees was held on October 16, 2025 (the agenda listed the date as Wednesday, October 15, 2025, but the instruction provided notes October 16, 2025; the meeting began at 7:00 PM and extended into the next day). The board discussed the 2025 Pleasantville Music Festival results, a flood mapping outreach proposal, and traffic calming studies.

Discussion Items

Pleasantville Music Festival 2025 Review and Future Direction

  • Director Doug Panero presented survey data and financial results from the July 2025 festival. Key points:
    • The festival experienced a net loss of $106,000, higher than the previous year's $80,000 loss.
    • 400 fewer tickets were sold compared to 2024, though revenue was partially offset by a ticket price increase.
    • 90% of attendees rated the festival experience a 4 or 5 out of 5.
    • 67% cited "chill vibe" (general atmosphere) as most important; 51% cited the music lineup.
    • Attendance skewed older: majority over 45, with a segment of first-time attendees and young families.
    • The festival faced challenges: headliner cancellations, competition from Hudson River Fest, and a restructured beer contract that reduced revenue.
    • Director Panero and board members discussed various future scenarios: reducing the talent budget, focusing on up-and-coming artists, improving marketing, and creating a distinct festival identity.
    • Mayor and trustees expressed concern about the unsustainability of six-figure losses and weighed options including downsizing or rebranding.
    • Trustee David Vinjanuri (via phone) suggested a combination of lesser-known but high-quality artists and familiar cover bands to attract diverse audiences.
    • Trustee Bonticelli emphasized the need for more data on potential attendees’ preferences.
    • The board agreed to have Director Panero develop multiple scenarios (e.g., budget, risk, potential payoff) for further consideration.

Flood Mapping and Public Outreach Proposal from Woodard & Curran

  • The board reviewed a $16,500 proposal to create detailed flood risk maps and public outreach materials.
  • Village Engineer Anthony explained the project:
    • Develop a map showing FEMA 100-year and 500-year floodplains, plus localized flood hot spots (e.g., Grandview Avenue).
    • Generate a table of affected properties by parcel (section/block/lot).
    • Craft tailored letters to property owners in different flood risk zones with steps for FEMA flood insurance and contact information.
  • The data will be integrated into the village’s GIS system (iWork) at no additional cost.
  • The proposal was well-received; the board appeared supportive and no vote was taken, but the discussion indicated a direction to proceed.

Traffic Calming Studies: Speed Hump Policy and Hopper Street Circulation

  • The board discussed a $9,500 proposal from DTS Provident Engineering to analyze traffic on Nannahagan Road and develop a village-wide speed hump policy, plus a $5,500 add-on to study circulation at the Hopper Street lot.
  • Village Engineer Anthony outlined:
    • Automatic traffic recorders will be placed on Nannahagan Road for two weeks to collect speed, volume, and vehicle type data (85th percentile speed standard).
    • The consultant will evaluate all traffic calming measures (not just speed humps) and draft a speed hump criteria policy, similar to Tarrytown’s.
    • The Hopper Street study will observe large events (e.g., football games) to assess one-way circulation issues and recommend improvements (striping, signage, curb modifications).
  • Terry from the Pedestrian Committee expressed strong support for a speed hump policy, noting it would help neighborhoods assess requests consistently.
  • No formal vote was taken, but the board expressed interest in moving forward.

Key Outcomes

  • No formal votes were recorded; the board directed staff to proceed with further analysis on each item.
  • Director Doug Panero will prepare multiple scenarios for the 2026 Music Festival.
  • The flood mapping proposal advanced with apparent board consensus to proceed.
  • The traffic calming studies were supported; engineering staff will coordinate with DTS Provident for deployment of traffic recorders and event observations.
  • An Executive Session on Personnel and Real Property matters was scheduled for 8:30 PM but was not discussed in the provided transcript.

Note: There is a date discrepancy: the agenda lists the meeting as Wednesday, October 15, 2025, but the instruction provides October 16, 2025. This summary uses the date provided in the instruction.

Meeting Transcript

Good evening. Welcome to the work session for the Village of Pleasantville Board of Trustees. Today is Wednesday, October 15. Work session beginning at seven and regular meeting at eight. First item on our work session agenda is a visit with Doug Panero and continue discussion regarding the results of the July Pleasantville Music Festival. Director Doug Panero. Welcome, sir. Thank you. What are your thoughts? Tell me when you want me to share this screen. Why don't we do that first? Okay. But let me speak first and then we'll go through those slides. So for anyone who wasn't at the festival, you know, we had a vision for what it could be this year, and we in a in a way we thought was sustainable going forward. And it was very challenging, but I think it was a success. We'll talk about the numbers in a minute. And you know, the village, uh, the festival staff uh did an amazing job with a huge challenge. So we went to festival-wide beer this year, mixed results with revenue, albeit, but that was a big change. We had a friendlier, more attractive, accessible, accessible vendor village, which was a lot of fun. We had some music there as well. We partnered with Pace University, did a you know, a collaborative study of the festival with their marketing and advertising faculty and grad students based on data to come up with what we implemented, which was you know, a branding and realignment with along with the social media and marketing campaign to what we were hearing from them about you know what this festival uh could be in a way that the village could afford. Uh, we switched sound and stage contractors. That's no small task. We we had trouble in 23 and 24 as uh the former manager, uh former director, Bruce is sitting here, will tell you, uh, with very good results. It was more expensive, but I think the quality was definitely there. We uh I was sitting in this chair last year. We talked about reducing the artist budget, which we did by about 10,000 by eliminating one of the slots on each of the stages. Uh we did some, albeit expensive uh redesign of the stages to avoid sound uh bleeds so that people can enjoy music on the party stage and the chill stage uh simultaneously. Uh we heard people talking about cover and tribute bands, so we added uh an amazing tribute band on the main stage, uh cover band as well, more family programming. We had Westchester Soccer Club there doing all sorts of activities. We continued the tradition of having vans with local ties. We had a 10-year-old guitarist who made it to America's Got Talent as a semifinalist. Got a lot of press out of that. Um we overcame a lot as Eric and the mayor can attest. We had you know, our headliner on the main stage, Dawes survived the wildfires professionally and personally, and that wreaked havoc on our establishment of uh the main stage lineup. And our second on main stage was sort of a dysfunctional artist, Robert Randolph.

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