Rochester Public Library Board meeting.

You can attend the data here in person in the library auditorium or stream the meeting by the library search channel.

And the recording will be made available after meeting on the city's website.

Other any public comments.

Alright.

Roll call for it.

Emily is present.

Here.

Yeah.

Here, Steve.

All three feet.

Okay, I have a motion to approve the agenda as presented.

Thank you.

All in favor.

Motion is all right, motion passes.

Rochester Public Library Foundation.

It has been.

So we have a new website started today, just like the library, and is RPLMN Foundation, which is kind of a mouthful.

So we also got a secondary URL, lovemyrpl.org, which will be easier to communicate when we're, you know, on radio or T or something like that.

We are looking to into the possibility of developing quarterly Enutha newsletters because the mailing is going away.

And I'll be looking for library advocates and library lovers to highlight.

So I'm looking at you guys.

I might send you an invitation and see if you might want to talk about maybe why you joined the library board and why you think it's a great resource behind here.

We also have new board members.

We have four new board members.

And Christy is from Premier Bank, Minnesota.

Zachary is from IBM, Michael is from Mayo, and Jessica is from Eagle Rock Bank.

We're working on our summer business assets and patron letter.

We're working on RPO with a youth designated donor gift, but we're really excited to see how that's gonna take shape in the youth services area.

And we'll be moving our board meetings to even ones that we can have both cross-bome stream.

And I do really want to give a big shout out to Jeremiah because he's put on a lot of work on our website, the library website, and the friends website.

I know he was working late nights and weekend hours, so if you have a chance to, please think too.

Does anybody have any questions?

Hi, I'm Val Kalashewski, President of the Friends, and uh like Brenda mentioned with the foundation.

The Friends also has a new website.

Um at launched today.

Uh our URL is RPOMN friends.org.

Um also, yes, thank you to Jeremiah for porting our original web pages from our old website onto the new one to get us started.

Um then also um Pat Stevenson is our very creative, long-standing volume TO just loves selling things, and she came to asked me uh a couple of weeks ago.

She said, Do you think I can have a sale in Bookmobile Garage?

And I said, I don't know, I'll ask.

And so I asked Jeremiah and he's like, I'm not sure we ever did that.

And I said, um, yes, we have.

Uh, when this building was first built, they thought with the store we weren't going to need to have large sales anymore.

Well, within a year and a half, they had so much inventory that they couldn't move it through the store.

We had um sale in the bookmobile garage in conjunction with Rochester First, and they did that for 11 years before we finally got permission to move all of our book sales here in the auditorium.

So we did get permission.

Um Pat has been collecting things that are not books.

Um, and there's a city wide garage sale going on that same weekend.

So Saturday, May 16 from 10 a.m.

to 3 p.m.

in the bookmobile garage.

Uh and a bunch of our volunteers will be having a sale with a whole bunch of things, and she's giving away a free dock with every purchase.

Um and then the Friends Bookstore is also joining into the fun, and uh will be open extended hours probably on Saturdays.

They're only open 11 to 2.

They're going to be open 10 to 4.

So you can still buy books uh on that day.

So stop by both sales and uh see what you can find and help the friends who support the library.

Any questions?

Where is the bookmobile garage?

Do you know where the book return is on the outside of the library?

That big um garage door that's fainted to look like library shelves.

That is the garage door for the bookmobile.

But thank you for asking.

I didn't think that we didn't have this.

Thank you.

So come on.

Oh, sorry, sometimes everybody.

There's not a huge update, but we need a phone.

Microphone.

Not a huge update.

There was some policies that were reviewed.

And it talks about people going to the legislative day, which Karen has already addressed here.

The big item is that the cells membership agreement was last reviewed like a million years ago.

Most of them were signed in the mid-80s.

So they might be older than me.

It's really likely that there will be a reduction in the number of libraries that are considered part of the sales network, but at least all of them would be there on purpose.

So that was decided to be a huge compromise.

They were going to live with that would be at the next January board meeting or our review to Wellgates to say, yes, we want to still be part of this.

Yeah, there's an enormous number of libraries that are included in cells.

Celico is 37 public libraries in the area, but cells includes all of the university libraries individually.

So some universities have several.

They're unaware that they can participate in this.

So they're going to reach out to each library again individually and say, hey, did you know that you're doing this even?

So that the people that say yes can actually utilize the services that are offered.

Alright.

Does one of our planning committee members want to take this?

I point to Emily Nick or Leah.

And I looked at the summary.

Do you want to get the microphone?

Could it start to speak?

I mean D to try to remember.

I looked at the summary several days ago.

Oh, there is okay.

Okay.

Oh, yeah, secondary.

I think we need to point out for anybody who has any questions.

Well, if I'd say the main thing is the key majors, the panel planning committee took a look at our key measurements that we have identified for the strategic plan.

And this is the list of the key measures that we looked at.

What is that didn't do any thoughts today?

What is the percent of S and Ps documented?

Oh, standard operating procedures.

Right.

But how do we know how many there are and how many of them are documented if they aren't currently already documented?

We'll want to get all of our procedures documented, obviously, but we are our um we want the majority of everything that we do to be in some way documented.

So it's more of a goal to have a hundred percent.

I thought we do have our librarians have every single procedure if we would like that.

Um the aim is to have everything documented so no one's uh saying what how do we do this?

Without having the documentation of point two.

At least with the annual question.

Correct.

So somewhere at the end of the year, or beginning of the new year.

I just do a romantic type of number two.

We do committech and make uh change in the chart.

Oh, I suppose it's commandly correct, it's just kind of integrated.

No.

I see.

We can fix that.

Okay.

I'm assuming you made no change when you get anything else.

Personal committee.

Yeah, so we will move this down after getting set so we can actually vote on it.

Right.

We'll make it 700.

So if you do have a copy of the final copy of the value, you shall have a copy of the evaluation if we discussed it.

I think I'd have that right now.

Okay.

So that's your copy.

If you want to keep it, otherwise you can put it back in the heavy little folder and router background as well.

Make sure all the extras can shut.

Right.

The executive committee meeting.

Uh Stacy were just enough to manage that for us.

They're going to give us more information about a library van uh the team library council that we asked to get our team, you know, board members back.

I think we'll have those in place also last fall when school starts again.

Um doing things like that during the summer is sometimes difficult.

Starting in May, we're gonna actually move uh our board meeting upstairs to the second floor, so it's maybe some of the issues with accessibility of digital accessibility and documents.

So also we're gonna be changing the board pack, and I think that's part of the CY plan to make sure the documents are fully accessible.

Uh we're gonna try to schedule uh Friends Foundation board summit.

Looks like in September and October.

And then we just went through the regular board agenda for April in May.

Any questions?

If not, can I have a motion to approve the consent agenda settlement?

Second.

So much.

Thank you.

All I think.

The consent agenda passes.

So then we'll move on to the library director's evaluation as present.

First, thank you for including the circulation notes.

Thank you.

Um a comment on something in there.

The circulation notage about the degrees, the fewer books in circulation useful as all of that kind of highlights something we had talked about during the master planning process, which is that the library isn't just about content anymore.

Like the fact that all of our measures went out except for programming kind of highlights even more that's we need to consider during our planning.

Yeah, during our planning and keep a body of fact that this is a place where people go and not a resource.

Some members of our community might still be thinking of it.

It's easy to think of a library's replacement books, which is just tests more stuff too.

Um questions about the evaluation.

Oh, we're still on that.

True, it's actually a second subtraction.

So from the guys browser, but also Slack and uh questions that all of Zero.

Right.

Uh motion passes the evaluation.

Actually, gave it to Windows.

And then we'll talk about it tomorrow.

Okay, so that turned up.

So the youth services team is planning to relaunch a teen library council program to hopefully hopefully get you some regular teen representation on the library board starting in the fall.

The full program details were in your agenda.

So any questions for me.

Yes, Laura.

Yeah.

It looks like when I ran through it, that we were going to start getting applications in June.

I think July.

July.

I was planning to get it on the website though as soon as possible so people can start talking about it and encouraging teens to.

Were you planning to reach out to the local high schools so that there's for the end of the year?

Yes.

No, it's our hope now that we have the website, brand new.

We can add that.

Just to clarify.

So the the how many teams are we looking for?

Well, every seven total.

So two of them would be assigned as the teen library reps.

So we would have a primary person, and if they couldn't attend the secondary would attend in their place.

So the hope is that we would always have somebody.

Correct.

Correct.

So you have a meeting of all seven assuming those would be filled.

They would meet in a different time of that one person who would be elected by the membership.

And that person would be here whenever our meetings are.

Correct.

Yeah, I think we have planned to have our meetings the week before the board meeting, so the second Wednesday of the month.

So these teams will be out in the community talking to their peers, bringing back feedback to that library teen library council meeting, gathering it all together, deciding what is worth reporting to the board as a group, and then that one representative is going to come to this meeting to provide your report.

So the hope is you're you're not just gonna have one voice, but you're gonna have those seven plus voices in the room.

Correct.

Any other questions for us?

Thank you.

All right.

So the policy committee met uh two months ago, and uh here are the policies that we reviewed.

Um the first one is the cash control policy.

Uh biggest change is um changing to payment kiosks instead of money machines, which sounded like we were distributing money, like users.

Yeah.

And then um our cashers that we wanted to have that in there, that they are audited by uh city of Rochester finance staff.

But I'm assuming we want to go through all of those that we'll throw them so changed.

Um what we added on here was that um the deputy directors can be appointed to um approve contracts whenever I'm away.

Um, and this um identifies specifically our deputy directors that would be signing up on contracts.

Uh expenditure policy, no changes.

Um this is library director or their designee, and we had some conversation.

This does not specifically pick out just the deputy directors, and there's good reason for this.

There are multitude of purchasing that all of our um surprisors do need to do.

Um, and so this allows a little more flexibility when we do need to um approve a payment.

So no changes on that one.

And then the staff ethics policy, um, the committee um while absolutely loves the sentence and uh supports the messaging behind the sentence.

Um this really should be behind everything that we're doing, and is in particular just to this staff ethics, um, and that like it didn't necessarily fit there.

Um, since the policy really is that we these are the things that we are not um uh that staff are doing to be ethical, but everything that we should be doing does um a commitment um to equity, accessibility, inclusivity, and anti-racism.

Any questions?

I was present.

Second floor, thank you.

Any further discussion hearing?

Oh, okay.

Motion to motion those strategic plan measurements.

Again, this was from previously from the report out.

Is there any changes or additions that you want to the list of measurements?

Obviously, we'll be bringing our action plan to you in a quarterly or at least twice a year fashion where there could be potentially some additional measurements, but these would be overarching measurements.

So this is your initial opportunity to add additional questions.

Yes.

The sample of 200 card holder saturation.

Is that an assumption that people with no cards are coming to programs?

We want to know what they are, or is that different assumption?

Specifically, that's cardholder saturation rate, the number of households in a census track with a library card.

So we want to know why we don't have saturation.

This is a generalization in the higher income census tracks more clubs with library cards, and in the lower income census tracts fewer households with library cards.

We want to see all of those increase, but we would like to see a greater increase in those census tracts where we have a lower card holder saturation rate.

So the goal is to increase the number of card holders.

The bullet point right below the way to measure non-cardholder activity by census tract, especially folks in why.

What does that mean?

What about trying to teach with the colour called just exploring that?

What does percent of FTE cross-trained mean?

Cross-trained on what?

So we've been actively cross-training to be much more generalist in preparation for future satellites so that folks can serve not just at one desk.

And our part-time staff have at least one service point, public service point that they're again.

Um cross-trained in some capacity so that if you are called upon to serve as backup, you're there's more opportunity for you to be backing out.

Do we have though?

Like hey, please sit down a close midline for completion of an advocacy plan to the advantage committee.

What are we doing?

We would like an advocacy plan done before the end of this year.

Yeah.

Or before.

Or before.

Or yes.

Yes.

It's in this year.

I can't give you a specific one of uh that.

Since our advocacy team is only been once, um, I would defer a little bit to our house C team too.

Okay, please don't look at two pieces.

Any other questions?

Maybe we have a motion to first piece.

Thank you, Ryan.

Second.

Thank you, Ruba.

Discussion.

See all that favor.

Motion passes.

Parking pilots.

Alright, we've got two items regarding the parking pilot.

The first one, I'm gonna call up Jeremiah, is going to make sure that the recording is happening to come and talk about the marketing and communications plan for Turkey highlight.

We are now on auto highlights.

So streaming stops.

Oh, you were here.

Okay, so yes, so very exciting time.

Uh with the parking pilot, um, especially with uh call thanks to the foundation for being able to fund some of the pay and media here that we'll talk about shortly.

But we wanted to really dig into how do we add some appeal to this extra hour?

Uming that there's concerns around instruction and knowing that there's generally concerns around the ramp.

And so what can we do to really play into the goals of the parking pilot?

Um, what really pushes this out in the masses that we've really never attempted before in the same way.

So aligning with market pilots already in June.

Uh the objectives are pretty straightforward.

We have require this component.

Um, so typically you might hear that I mean uh referred to as like branding.

It's always about just recognition.

So ensuring that people understand that it exists, behavioral change, which is then getting people here through the door, and then the equity access component, focusing on the barriers, which again part of the assumption we have going into the pilot.

Targeting audiences, so a lot of this comes from what are actual targetable groups through marketing platforms.

So you can just kind of pick some things and hope for the best.

But because of some of the channels we're going to use, the best thing that I could pull together was our primary audience being families with children who feel rushed by the current limits, newer potential users who are renters and do parking cost as a barrier, and then occasional relapse users who associate downtown with the inconvenience, and that's kind of addressing the construction side.

And so these three audiences, we have different ways we can actually get the product in front of them.

And so that's kind of what brought this very kind of specific audience grouping together.

The key messages, really, the prime is to stay a little longer, discover a lot more, and that's that pulling into the what can you do with your extra hour, and then also plays off some of the language to discover a lot more.

If you notice the downtown construction campaign is discovery or detour's feed and discoveries, so by using similar language as they are doing their paid advertising and pushing out, our campaign will actually sync back up through, and they'll see you in Rochester saying discover a lot and start to push that feed.

So very tactical choice there.

And then using more of the library just got easier, and two hours of free parking means more time for stories, learning, and connection.

So leading into some of the strategic plan language as well.

The fun part for me, the marketing strategy and the paid media.

So again, especially thanks to the foundation.

We had some funds available.

So this will be a $13,000 campaign.

In general marketing is still very small.

But we can do a lot of things with that $13,000.

So social media campaigns or Facebook and Instagram channels will be about $3,000.

So you're going to see a variety of posts in different forms going through the meta channels.

Local digital advertising through Rochester Local.

So Becky over at Rochester Local's got a couple different packages.

Basically, really trying to get into spaces that already have those access points, especially with a lot of folks that are looking for things to do in Dowto.

And then splitting that with Google Ads is kind of backfill after the package selection goes through.

We are in summer city mailer.

So if you were in Rochester City limits the last two years, there's an all city mailer that goes out through the city on the bottom page there.

That'll be pushing summer playlists, it'll be pushing our digital library cards, and it'll be pushing the parking pilot.

So that will go out to 60,000 plus households right into their mailboxes about make some perfect timing there.

The final one, the one that I'm the most excited about, video promotion.

So knowing that video is the content key that exists across all marketing platforms.

We're going to do some things we haven't done before across the city at all.

And so beyond the YouTube ads, we'll put together an ad video.

And so we will run our ads through Disney Plus, being able to geotag and really again focus on a lot of the renter market we can get there.

And the reason why that's really beneficial to us is a lot of cell phone clients and I think Spectrum and a few other options include Hulu or Disney Plus and the packages.

So it's yes, it's a paid-for service, but a lot of folks don't have access to that because of other things to pay for.

So we will get some amazing feedback and data for that as well.

Again, just the $6,000 between YouTube and Hulu Disney Plus, their estimated impression count is almost 300,000.

So really taking advantage here of how we can sort of that money across from our own channels.

So these are the things that we control.

Our email goes out to 27,000 cardholders monthly.

We'll obviously have the May teaser, June and July.

The website landing page and home page call out.

We have in-library signage and a digital display.

We've got approval from SP Plus to do some signs in the ramp, especially the reminders to bring in your parking receipt.

We'll have our offsite promotion that we already are out in the public.

So it's 5,000 plus touch points easy there to push in as well.

Also already talked to our partner channels.

So we've got the city of Rochester Social almost at County Social.

We'll be in direct messaging that goes to council every week along with city staff, so that's a huge population there.

Community connectors are doing some outreach directly to different groups.

We've got a potential partnership going with RDA to get some shared messaging as they're trying to help businesses downtown and help people navigate the downtown construction space right now.

They're willing to do some work with us.

And then our standard press release, we've already had all of the different media outlets reach out when you all approve kind of the parking pilot in the last meeting.

So they're just waiting for me to give them a call and say, hey, we're finally coming live.

Let's talk about it.

So that's kind of that full package.

Um with again the ad focus on the 60 minutes more of campaigns.

What would you do with your extra hour?

Um, working with our parking pilot work group, and we'll uh we have solicited some information for staff of what can you do with that extra 60 minutes.

Um of the real basic things and also some of the more wacky things.

So we're excited to see what it comes through there, so we can build content based around that.

Timeline wise, May is our pre-launch.

Um typically you don't want to talk about this too early because then people will come in looking for the validation, and it's not here yet.

Um probably about mid-May we'll really start teasing it out for that June 1 launch.

And then we'll run that paid ads June and July, because we're not sure how far that money will go.

Um but we can guarantee for the most part we should make it through June and July.

If we don't, wow, it's a lot of people can build it, and that's a whole other different thing to handle.

Um but the messaging will be all there through the end, and then obviously post-launch, looking at that survey for uh some feedback there, and looking at the metrics again, and also come back to those goals from awareness, the social reach, email engagement survey responses, a behavioral change of parking validations, the length of stay, which is something we've never been able to collect before, door counts program attendance, and then company piece, how many new card registrations and then growth across those census tracks where we can actually run the data of using parking validations against new card holders in that time period and have a number.

So some very exciting times to collect this data and to get a true better understanding of our audience of our community and see if this is one of those pieces that will change that activity and the perception of the library, or if it won't, because we won't move on to the next thing.

So I think questions.

Yeah, how are we measuring that this day?

So with the new parking system, we will actually see ticket in, ticket out time.

Yes.

Yes, special, special thanks to parking for doing what they did with the ramps because without it we never would have been able to do a lot of the things we're looking to do.

Um so we have the data is the first real time we have true in and out time.

So I don't see how in the room.

So they will check out the validation.

So basically, with your library card, it gets you a validation sticker that goes on your receipt, and then you scan that on the way out, put it in the collection.

It will send first days an hour and 45 minutes.

But scanning also the time that person came out and one members last week will want to collect the boost showing the parking side is that is scanned out for the RAM.

So if we start the Nick came in and stayed one hour and 45 minutes, and Karen came in and stayed one hour and 20 minutes, it's going to say we had this person that stayed an hour and 45, this person stayed an hour 20.

And that data is just on the parking side.

It doesn't, it's not associated.

We still are very uh we're protectors of privacy and asked yoga's running.

We'll have the ability to see people have checked out a parking validation, and you have a number.

And we'll have a lot of time of each parking receipt to be able to cross that data together to get it.

A better idea.

So it's not, yeah, it's not individual across parents' time in the library, and my time in the library put it to the pod that is what we generate, I guess.

Well, probably all the exact draw whatever averages want.

Yeah, we'd get a report of here are all the validations out of the parking ramp.

It has a bunch of.

So they're going to give us grand data because they want us to make it start.

The parking post.

Yes.

Okay.

We we can we will get basically it's a long invoice.

Um, just kind of like Steve mentioned, it's it's an invoice, really, of time in, time out.

Um, you have your free hour, and then how much of that uh validation, because if you are only here that extra half an hour, we're only charged for the half an hour, not the full hour.

So it's basically a large invoice that we will then have all that data from.

So it's functionation.

If I think this was great as you copy as uh with a lot of different aspects.

I'm wondering with uh like the campaign.

Are you going to encourage people to do things outside of the library during that two hours, or are we trying to like spend your two hours here?

So our our focus is a lot of the focus would be library driven.

Um the general idea is what are the things you can do with that extra hour.

So it very much could be a 10-hour long program and then go out for lunch with your family.

It could similar to what RDA is looking for.

Okay, is that general business side of it?

So it's it's a mixture of what are the things you can do with others about how we do the strategic planning process.

What came up was that how wasn't enough time to be in the library?

Yeah, so we want to we don't want to encourage them to do other things because they're starting to put out time.

Yeah, but we just want to spend their time again.

Yeah.

I was wondering with the RDA partnership, like is there yeah, it's it's a swaving is a business with also part of the strategic plan of working with our downtown parker our partners in reputation as well.

So it's that RDA has some list and some influence that um by partnering with them is really beneficial for both our system because these measurements were actually 70 years ago.

Yeah, that's coming up next.

Yeah, of course we're talking about.

Let me just read uh this is one sentence from the past people have page 44.

It says uh two-hour parking, which I actually recommend six months, but I understand the other prices.

And I guess one of the uh concerns concerned a thought that I would have is whether or not that time amount is enough to do what they're suggesting here.

It says track metrics, including changes in visitation, uh average dwall time program participation, which I guess we'll engage with increases just for programs right versus the time before we did this, and we can figure out some sort of add and serve data.

So working occupy whether that um validations and gather quick exit surveys on perceived access.

We're gonna be doing that too.

We will have interactions at the at the desk.

I think of those as exit, you know.

We'll we'll get feedback.

People will trace their experience on validation.

So are we gonna keep track of the doing?

I think I think what the re way I read it here is a survey is an actual channel to do these three questions for us.

I think that's what they that's what I think.

So we're not gonna do that.

We're going to do a survey at the end of the summer after the at the end of the pilot that is a lengthier survey and will instead collect that feedback from staff.

They'll be collecting that feedback.

From your staff.

Yeah.

Who are having those interactions when people because if they're hearing from 20 people every single day, I hate this.

It will come back to the back.

I think it is challenging, especially if we're really wanting people to have a good experience of being here and being in the library, not to fill out a survey, but being here, being in the library, doing their experience, getting back to their car, and not being interrupted on that way out.

We don't want to make that the reason that they hated the experience.

So yes, I could see value of implementing some kind of survey or science.

Actually, I'm just watching the question.

Any other questions on marketing?

No, but if I don't run into one of these ads, you know, I please see all the videos to things to finish with their time.

Oh, these are durable just in those seal.

Okay.

So I'm just hoping to change for some of their time.

Oh, it's a lot of pressure.

Send me what you're watching, because with Disney plus the free beer side of marketing, I can make sure in your TV show that you see the edge and so I'll be bitch watching something else.

Awesome.

Thank you.

So do you need to work?

I guess we'd put on the adjustment.

Yes.

Can I have a motion to approve the marketing time?

Thank you.

Thank you.

Any other discussion?

All in favor?

Aye.

Any approach?

Motion.

So what she's going to do with 13 grand.

That's amazing.

Yeah, I think, you know, Jeremiah was just very excited to say.

Often then we get super true.

Hi everyone.

So thank you, Jeremiah, for stealing my thunder.

Tredd on my uh turf a little bit with the data.

Um for those of you who don't know me, I'm Kate Putzman.

I am the data and outcomes supervisor at the library, um, working on the data aspect of the pilot.

Uh so last meeting.

You guys didn't really love the survey questions that we brought forward.

So Karen and I met and we took a critical look at these questions, and we um wanted to make them more meaningful and um really provide some value for the results of the uh pilot.

Um additionally, we talked about the target audience for the survey, and we really want to uh get survey results from people who actually use the pilot.

But we also want to get survey results from people who responded to the master survey because we had such a high percentage of people who did say that um two hours of parking would be preferable.

Um and then we will share through city communication channels and social media um those lower cost things, unless if Jeremiah has some extra money he wants to spend on that.

So I wanted to just go over the survey really quick.

Um, and hopefully you guys had a chance to read through this, but there is some logic built in there.

Um so the first question that we'll ask is basically, did you use the pilot?

So it's a yes or no.

If it's yes, you'll just go on to the next question.

If it's no, we're going to ask why did you not participate?

So we have some answers here, and also fill in the blank.

So and then so if you did, if you answered yes to question one, we're going to ask how you spent that extra hour of free parking.

Um and so if you visited the library, if you visited downtown businesses, had lunch, connected with friends or colleagues, are just some examples.

We expect to get a lot of fill-in-the-blank answers with these.

Follow-up question for if you visited the library.

We want to know what you did at the library with that extra hour.

Um, again, fill in the blank answers there.

And then a follow-up question for visiting the downtown businesses, and this is one that we're collaborating with Rochester Downtown Alliance on, as Jeremiah mentioned, um an opportunity for us to share that data.

Um so this is the same question that they would be asking.

And again, that would only go to the folks that did and go visit other businesses because there is no, you do not have to, you do not have to come down and spend money at another business to come into the library.

So that I know our our team has concerns when we first thought this, but no, this is only going to the folks who said we uh went to other businesses.

The next two questions.

Um did the two hours of parking meet your needs.

Now I have three answers here.

I need less than two hours, more than two hours, two hours just right.

We're expecting to own we're not expecting to get answers that say I need less than two hours.

However, we just wanted to kind of fill the gap there.

Um and then additionally, did the parking pilot increase your comfort level with parking downtown.

We're gonna ship two hours to the middle so it goes to less.

Two hours just right two hours.

Perfect.

So we're putting that on record.

All right, and then this is where it'll kick back up.

So if you answered no to um to using the parking pilot, it'll pick back up here for both both yes and no answers.

So did you receive downtown parking validation through other programs during the same time frame?

Um that's a yes or no, and an optional what program.

Um next, the parking pilot was funded by the foundation and friends.

Would you support donating to these organizations to continue offering this service?

Again, our yes or no.

Sorry.

And then our last couple of questions here.

Um we wanted to kind of tie back in the full master plan.

So we're asking we're asking if highlighting satellite locations would actually meet their parking needs better than having two hours of downtown parking for free.

And that's a yes or no question.

And then our last two are um how did you hear about the library's parking pilot?

So this is you know, broadly can help us with marketing, and then any additional comments um about the parking pilot, which this will be very interesting because normally when we ask for additional comments on something very specific, we only get answers about parking.

So it'll be interesting to see what we get at this.

So this is the this is what what we have for the survey.

Next, we'll talk a little bit through our other data points.

Well, sorry.

So for the how did you hear about the parking pilot?

Um, I would suggest your work with your and have a drop-down list.

Yeah.

Right, so you know which way, you know, which way close way is being funded.

Yes.

You know, conceivably if they say satellites are better, I would ask them where would ever want a satellite.

Okay, yeah.

We can do a follow-up session like that, yeah.

And then Jeremiah and I did talk about what we would would put for um what did you care about the parking pilot?

I just wanted less slides.

So we will add that.

Um our data points, these align very closely with um the strategic measurements that um you all just voted on.

Um so card registrations, we're going to track the number of new registrations during that window.

But additionally, we'll also track the number of new registrations that were made on the same day that that cardholder checked out a parking pass.

And this may, if we see a significant increase in this, then this may tell us that having this parking pilot pass allows more um new users to come to the library.

Um for circulation, uh we will obviously check the number, the total number of parking passes checked out.

Um, but we will also track parking passes by census track, and we are collaborating with uh City GIS team to create a heat map to plot that census data.

Again, marked market saturation.

We're going to measure the percent increase of households with library cards by census track.

We'll use Orange Boy for this, and we'll pull data right before the start of the pilot and right after the pilot.

Jeremiah also mentioned length of stay, so that is the number of hours parked in the ramp.

So it's really the length of stay that you use the ramp, not that you use the library.

However, Karen and I had talked about we do have we do have data for um door count data ins and outs that we can get a little bit maybe we could compare it and it could tell us that people are staying a little bit longer.

Um and then of course the total cost of the pilot, which would include marketing costs, um we factored in staffing, if there are additional dead shifts needed to check these passes out, um, and then obviously the actual cost of the parking validations.

Discussion questions and feedback.

Thanks.

Oh, we're doing asked a demographic question, sorry.

Say that again?

Again, the simple one is did you come by yourself?

Did you bring a friend or did you come with a line for sure?

City does have a standard list of demographic questions that are used in almost all surveys that we probably want to look at utilizing.

It's one that we did use in the aspect.

Even even if it's uh towards the end which might have filled out demographics so we don't get that data.

Because I think the from the original survey, the issue was really families with children.

Right?

They were the ones who say I don't have enough time to let them come in here, look at the books and then write off to get them back in an hour or so.

I'll try to see if that's really who uses it more effectively.

Okay, yeah.

And we will be we will be pulling that data that we can see in um toy.

Um we'll we'll definitely ask some demographic questions, and if there's something specific that you guys want in there, we can push that in the case.

Okay.

I don't keep any strollers.

So these increase uh measurement of increase uh library card.

Um I mean there are there are a number of reasons why someone might get the library card, and one of them might be because of the parking.

Some other reasons.

So that's uh that close is correlational, it's not causational.

Okay, okay.

And we can watch the trends, right?

Normally month by month, we can see a decrease like this, and normally the summer that increases higher or more than during another month.

What do you give me?

I see thoughts as well as a previous gains based on the benchmark data or whatever you have.

And then based on that data uh we're gonna go to the city and ask for support.

We'll see what the data says.

Yeah, well, let's say it's favorable.

That would be the logical thing to do, isn't it?

Attaching it.

Because the master plan on page 44 says the city should be supporting such a thing because it says uh ideally the city would fund or partially fund the study since it already invests hundreds of thousands annually in the library, removing access barriers can amplify that investment by driving higher engagement and demonstrating return.

One more thought about a data point that might be available, which is we get all this circulation data every month.

It might be interesting to see if we see for example, children's books increase in circulation during this time.

If families with kids have kids can make it all the way down the little runway thing where everybody runs the screens and down the elevator through the door and actually get to the books and have time to pick out books.

Do they take them all to be with them here?

So did you live with the toys count, which happens when it's really 15 minutes?

That data would be really interesting to see if it has changed.

Well, it's both graph data.

It's easy enough to pay or still.

Yes, so we always track um, you know, circulation.

We have that by item types, and then we also um track programming numbers.

So those are things that we can look at, you know, back to last summer or however we want to the one I think challenging piece.

I think what your one point if I am hearing you correctly is you'd love to know that Karen came here and borrowed the parking pass and then uh had to end at this story time, not necessarily, but did your kids pick out books while they were here versus did you come for 20 minutes and play with the choice and then have to leave again?

Or did you come and say the choice in 20 minutes and then check out 17 books and then leave?

And I I think we're gonna get more of the correlation and not the causation data where um we're gonna have counties of people and and our use services team does a great job of counting, for example, folks that are interacting with the place size and so we'll be able to see an increase or decrease um but not necessarily that Karen was playing on the mobile again.

Another interesting report about that to say another correlation.

Yeah, so once we see that, then we can make decisions.

Let's not get too far ahead of the curve.

Well, correlation increase in uh library cards online when we get to the sidelines.

It would be interesting to see how those statistics are moving.

A couple of steps we got them.

So any other questions for the phone on the stuff.

We did sort of this is through a motion.

Thank you in a second, second, thank you.

Any other discussion?

Yeah, can we approve it?

Uh can we improve it?

We can improve it with the changes that were recommended, yes.

That's okay with the person who made the motion, second then.

Alright.

A posed.

Motion passes.

But do you have any informational items?

Okay.

Uh yeah, I see that there's there's the we're closed out in front of the building and it's very loud.

Um I didn't want to the librarians is standing by the front door, like watching them through all sorts of windows.

Like I suppose she's kind of trying to figure out how she's gonna get out if you do it.

Any questions?

I didn't notice uh the handicapped response to trying to the question.

So when I was uh walking here based on sidewalk being closed, I wondered do I need to find this precious library?

And then I realized, oh no, it's not closed all the way to the library.

So close it says the library is still open.

So yeah, you don't have to work going all the way in there, and oh no, it's not open here yet.

Yeah, it's just it's just a sidewalk closed, but sidewalk closed library access with an arrow or some slightly around some kind of nice black or something that just have it today.

Oh shit.

Uh then I'll entertain a motion twitcher some okay.

Thank you.

All in favorites.

Thank you.

So you guys are welcome.