OPENPUBLICA · PUBLIC MEETING RECORD
Record of Proceedings

Rochester City Council Study Session on Historic District Vision Plan and 2025 Year-End Action Plan & KPI Update - February 23, 2026

City CouncilMonday, February 23, 2026
BodyRochester, Minnesota
SessionCity Council
DateMonday, February 23, 2026
StatusFILED
Video Record
0:00 / 2:15:22

Transcript — Verbatim
0:00

Third 2026 City Council study session.

0:04

We've got two items on our agenda today, the public realm vision plan, downtown commercial historic district, and then we'll uh we'll hear about our uh 2025 year and action plan and KPI update.

0:18

So with that, I am going to turn it over to Ms.

0:22

Irene Wubert to give us a preview and introduce our guest.

0:29

Council President, Council members, thank you.

0:32

Um I'm gonna kick it off.

0:33

I'll do a little bit of an intro, and then most of the presentation will be done by Sandy and who I'll introduce as we go along.

0:38

So can I stop you for a minute?

0:40

Uh actually, Minister's asked me to uh acknowledge that we are doing a lot of attempts to make our study sessions more informal.

0:52

Uh, two weeks ago we were in the corner over here, and uh I think uh the council members felt we were able to have it a robust and informal discussion.

1:03

We thought maybe that space was a little too uh kind of isolated, the public weren't able to see us directly.

1:12

So this we're trying this space out this time, and after our session, we invite members of the public, council members and staff to give us your feedback as we uh continue to work on making our uh sessions more accessible.

1:29

So continue.

1:30

Thank you.

1:32

All right, so um, we're gonna jump right in.

1:34

Um, and if there are any questions throughout, feel free to stop us.

1:38

I'm sure there's also time at the end as well.

1:40

Um, so kind of going back on January 22nd, 2024 was when the historic district was approved by council and not established the historic district after a number of years is really recognizing the downtown commercial core at the center of that.

1:54

Um, and here's like an updated map.

1:57

I think we've used some of the other ones, which um this one I think looks a little bit nicer and shows all of the contributing building as well as well as the non-contributing.

2:04

Um, and so this represents what the district is within the downtown area.

2:09

Um, and then this was kind of came out of that initial historic district, um, and really there was a lot of discussion about like what does it really look like in terms of implementation.

2:18

And so this was kind of that first piece that we really looked at.

2:21

Um, we coordinated with our partners as well as DMC to kind of establish like what are the key supports that are really needed for the district.

2:29

Um, obviously the one we're gonna talk about today in public realm, but just wanted to note a lot of these are ongoing, and not only are they being done by the city teammates but also with our partners.

2:38

Um, and through that process, um and this really came about as part of that public realm and identifying what does that vision look like.

2:45

We did an RFP process and we selected men collaborative in New History.

2:50

Um, Sandy is sitting to my right, and she's gonna be doing um most of the presentation, and she'll probably get into a little bit more, but wanted to also note that we also work with New History, um, and they are a more of a historic consultant as well.

3:03

So they work with um Mend and with the city teammates and with the public on developing this plan.

3:09

Um and really the intent was how do we develop that vision for the historic district and what does that really look like?

3:14

And that was a lot of that goal that we brought about.

3:18

So, what we're going to discuss today is really the project background, the community engagement, and all the work that was surrounded in that the vision plan, and we're gonna kind of walk through all those different steps and then allow us time for discussion.

3:30

Um just wanted to kind of note this plan as you'll see is kind of like this high-level vision plan.

3:36

Um, there's there's several notes in the plan that require additional work for implementation, so we will note that, but these are just high-level concepts, um, and these have also been coordinated and recognized as this is part of a larger planning efforts that are going on within the downtown area.

3:52

Um, and we had coordination among some of those as well.

3:54

So just wanted to make some of those notes to get provide that context as we dive in.

3:59

Um, and once again, you'll kind of see this is kind of those eight circles, but in a little bit different way.

4:04

The ones that are highlighted are really ones that the city teammates are leading in those in this area.

4:09

Um, as you kind of see some of the we've done some of the financial, the regulatory mobility.

4:14

Um, and this is really focused on that public realm aspect and what does that really look like.

4:18

Um, and with that, I'm gonna turn it to Cindy.

4:20

Thank you.

4:21

I'll let you know this.

4:24

Thank you.

4:26

Okay.

4:27

Council president, council members, thank you for having me at this table today.

4:30

My name is Sandy.

4:31

I'm a landscape architect, and I'm a founding partner at Men's Collaborative.

4:35

Um, as Irene mentioned, we are hired by the city with our team member New History.

4:40

Uh, we do urban planning, urban design, landscape architecture.

4:45

So we really brought that you know, framework of how you know successful public realms really work and new history's perspective and the stakeholders that we talked to throughout this process really brought that perspective of what makes this district really special from a historic and even modern use.

5:03

So when we're talking about the public realm, we're really talking about this space that is open, available free for everyone to use and enjoy things like elements that provide safety, like lighting and signage, ways to find your way around the district through wayfinding storytelling, sidewalks, bike lanes, gathering in open spaces, green spaces, saving and comfort features, the streets.

5:29

There's a lot to think about when we're thinking about our public realm spaces.

5:34

And when we set out starting this process, we really wanted to identify what we were working towards.

5:41

So we really wanted to have this comprehensive vision plan specific to this historic district that can really envision a future for the outdoor public spaces, and this is really just starting to provide that roadmap for implementation on you know how some of these spaces could be designed a little bit better to create a little bit more of a cohesive inclusive and well-designed area that really speaks to and really honors the history of the downtown commercial historic district.

6:13

We held a series of engagement events throughout the project process starting in June of last year.

6:20

We started with some focus group discussions.

6:23

We interviewed about 20 people there.

6:25

We also did door knocking within the district.

6:27

We held a couple um workshops with stakeholders that are you know business owners, build property owners, um, uh different downtown um organizations, so a couple workshops with folks, and we also had a pop-up at Thursday's downtown.

Discussion Breakdown — Share of Meeting
Urban Design███████████████████████23%
Historic Preservation████████████████████20%
Affordable Housing█████████9%
Economic Development███████7%
Procedural██████6%
Public Engagement█████5%
Zoning Regulations████4%
Community Engagement███3%
Engineering And Infrastructure███3%
Summary of Proceedings

Rochester City Council Study Session on Historic District Vision Plan and 2025 Year-End Action Plan & KPI Update - February 23, 2026

The City Council held a study session on February 23, 2026, to discuss two major agenda items: the Public Realm Vision Plan for the Downtown Commercial Historic District and the 2025 Year-End Action Plan & Key Performance Indicator (KPI) Update. The session featured presentations from city staff and consultants, followed by extensive council discussion on parking, land use, housing, and community engagement.

Downtown Commercial Historic District Public Realm Vision Plan

  • Irene Wubert (City of Rochester) and Sandy (Mend Collaborative) presented the plan, developed with consultant New History. The plan aims to create a comprehensive vision for outdoor public spaces in the historic district, focusing on storytelling, streetscape improvements, and activation of alleyways.
  • Community engagement included focus groups, door knocking, workshops, and a pop-up at Thursday's Downtown. Six key takeaways were identified: strong historic identity needing visibility, desire for vibrant/inclusive walkable public realm, activation/small business support, accessibility/multimodal connectivity improvements, trust/collaboration/follow-through, and balance between preservation and modern needs.
  • The plan proposes four frameworks: infusing storytelling, reimagining streets (Broadway, First Avenue, Third Street), revisioning Third Street as a green corridor connecting to the river, and activating alleyways with art and lighting.
  • Council member discussion centered on parking. Council President noted the historic use of angled parking on Broadway and questioned its absence in the plan. Councilmember Fredericks expressed concern that removing on-street parking could harm businesses, citing that businesses on streets with parking are occupied. Councilmember Wall advocated for angled parking, noting it enhances the historic character. Councilmember Miller supported flexible design and managing parking demand through pricing and employee programs, rather than focusing solely on spot counts. Councilmember Palmer argued that convenient parking is critical for businesses and questioned the removal of half the parking on First and Third. Councilmember Dory emphasized accessible parking for people with disabilities, noting only three on-street accessible spots currently. Councilmember Keene highlighted the need for inclusive design, including auditory cues.
  • The plan also includes recommendations for small business support, public art, wayfinding, and coordination with other downtown planning efforts. Councilmember Fredericks asked about costs and funding; staff responded that estimates are ballpark and will be refined through CIP and grant identification.

2025 Year-End Action Plan and KPI Update

  • City staff presented the first annual integrated KPI update, covering economic resilience, housing access, inclusive growth, environmental stewardship, and transformational capital projects.
  • Key economic indicators: 13,000 new jobs since 2022, with 2,000 (15%) in non-healthcare/hospitality sectors. Weekend hotel occupancy and revenue grew year-over-year. Sales tax collections were on target.
  • Housing: 446 new housing units in 2025 (down from 878 in 2024), but staff noted several multi-family projects in plan review that could exceed 2024 numbers. Single-family homes as rentals increased from 9.2% to 10.5% over four years, a trend some council members found alarming. Councilmember Wall noted that rental homes serve temporary residents and that some fixer-uppers are only viable as rentals. Councilmember Miller cautioned against assuming causation.
  • Infill development: acres of vacant residential land increased, but infill units (in downtown and R2X zoning) dropped from 878 to 0 in 2025 due to timing of large projects. Undeveloped lots with full infrastructure grew significantly, indicating future lot supply.
  • Environmental: greenhouse gas emissions decreased, renewable energy capacity increased. The city is on track for 100% renewable energy by 2030.
  • Capital projects: 86% on budget, 80% on schedule. Highlights include Link Bus Rapid Transit (27% complete), 6th Street Bridge (90% design), downtown geothermal (48% energy reduction at City Hall), and North Broadway phase two completion expected June 2026. Grant funding was $26.7 million in 2025, lower than peak years but still substantial.
  • Councilmember Keene requested a deep dive on major capital projects like BRT and the bridge in a future session. Councilmember Palmer asked about the community survey costs and methodology; staff explained the scientific survey with 500 responses for about $25,000, plus Polco subscription. Councilmember Miller suggested using the survey to gather feedback on the Better Public Meetings process.

Key Outcomes

  • No formal votes were taken. The Historic District Vision Plan will be reviewed by the Heritage Preservation Commission on February 24, 2026, and is expected to return to the City Council for adoption or receipt within the next one to two months.
  • The KPI update will be presented again in August 2026. Staff will refine data on job diversification, housing mix, and provide deeper analysis on specific topics (e.g., short-term rentals, employee parking) in future study sessions.
  • Next study session on March 9, 2026, will include a Supporting Transformation update, spongy moth treatment plan, and housing code update. The March 23 session will include leadership training and community engagement.

Meeting Transcript

Third 2026 City Council study session. We've got two items on our agenda today, the public realm vision plan, downtown commercial historic district, and then we'll uh we'll hear about our uh 2025 year and action plan and KPI update. So with that, I am going to turn it over to Ms. Irene Wubert to give us a preview and introduce our guest. Council President, Council members, thank you. Um I'm gonna kick it off. I'll do a little bit of an intro, and then most of the presentation will be done by Sandy and who I'll introduce as we go along. So can I stop you for a minute? Uh actually, Minister's asked me to uh acknowledge that we are doing a lot of attempts to make our study sessions more informal. Uh, two weeks ago we were in the corner over here, and uh I think uh the council members felt we were able to have it a robust and informal discussion. We thought maybe that space was a little too uh kind of isolated, the public weren't able to see us directly. So this we're trying this space out this time, and after our session, we invite members of the public, council members and staff to give us your feedback as we uh continue to work on making our uh sessions more accessible. So continue. Thank you. All right, so um, we're gonna jump right in. Um, and if there are any questions throughout, feel free to stop us. I'm sure there's also time at the end as well. Um, so kind of going back on January 22nd, 2024 was when the historic district was approved by council and not established the historic district after a number of years is really recognizing the downtown commercial core at the center of that. Um, and here's like an updated map. I think we've used some of the other ones, which um this one I think looks a little bit nicer and shows all of the contributing building as well as well as the non-contributing. Um, and so this represents what the district is within the downtown area. Um, and then this was kind of came out of that initial historic district, um, and really there was a lot of discussion about like what does it really look like in terms of implementation. And so this was kind of that first piece that we really looked at. Um, we coordinated with our partners as well as DMC to kind of establish like what are the key supports that are really needed for the district. Um, obviously the one we're gonna talk about today in public realm, but just wanted to note a lot of these are ongoing, and not only are they being done by the city teammates but also with our partners. Um, and through that process, um and this really came about as part of that public realm and identifying what does that vision look like. We did an RFP process and we selected men collaborative in New History. Um, Sandy is sitting to my right, and she's gonna be doing um most of the presentation, and she'll probably get into a little bit more, but wanted to also note that we also work with New History, um, and they are a more of a historic consultant as well. So they work with um Mend and with the city teammates and with the public on developing this plan. Um and really the intent was how do we develop that vision for the historic district and what does that really look like? And that was a lot of that goal that we brought about. So, what we're going to discuss today is really the project background, the community engagement, and all the work that was surrounded in that the vision plan, and we're gonna kind of walk through all those different steps and then allow us time for discussion. Um just wanted to kind of note this plan as you'll see is kind of like this high-level vision plan. Um, there's there's several notes in the plan that require additional work for implementation, so we will note that, but these are just high-level concepts, um, and these have also been coordinated and recognized as this is part of a larger planning efforts that are going on within the downtown area. Um, and we had coordination among some of those as well. So just wanted to make some of those notes to get provide that context as we dive in. Um, and once again, you'll kind of see this is kind of those eight circles, but in a little bit different way. The ones that are highlighted are really ones that the city teammates are leading in those in this area. Um, as you kind of see some of the we've done some of the financial, the regulatory mobility. Um, and this is really focused on that public realm aspect and what does that really look like. Um, and with that, I'm gonna turn it to Cindy. Thank you. I'll let you know this. Thank you. Okay. Council president, council members, thank you for having me at this table today. My name is Sandy. I'm a landscape architect, and I'm a founding partner at Men's Collaborative. Um, as Irene mentioned, we are hired by the city with our team member New History. Uh, we do urban planning, urban design, landscape architecture.

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