Speaker numbers apply only to this recording.
The Sandy Springs City Council held a work session and regular meeting on October 6, 2026. The work session included presentations on the Tourism Economic Impact Study and the Housing Needs Assessment Update. The regular meeting featured a proclamation for the October 7th Day of Remembrance, extensive public comment on a grant application for Springway Trail Segment 2C, approval of change orders for the Mount Vernon Highway Multi-Use Path project, and a deferred vote on transitioning city health benefits to a self-insured model.
The time for convening has arrived, so we will start this evening beginning with our uh council work session. First item on the agenda is the housing needs assessment update by uh Miss Byer Smith. Mayor, if I may, our consultant is having some technical issues joining via Zoom. So if you don't mind, could we let Adam go first while she gets on the Zoom? Kristen, you're messing up my agenda here. I'm sorry. I now have to draw lines on this piece of paper and all these kinds of things. Mr. Barrios, will you begin? All right, good evening, Mayor and Council members. Um thank you for your time tonight. Yeah, it's it evening yet. Yeah, good evening. Um again, my name is Adam Berrios, and I think I've had the opportunity to meet most of you, but for those of you that I don't know, I am the executive director of Visit Sandy Springs. Um as a reminder, visit Sandy Springs is the destination marketing organization for the city of Sandy Springs. Our role is to market, promote, sell, advertise uh the city to leisure travelers, group travelers, and try to create more demand for our hotel community. And our mission is to inspire travel and enhance the visitor experience to Sandy Springs in order to drive economic growth and improve the quality of life for our residents. Um I'm excited to present to you all today some really amazing statistics about our visitor economy. Um in speaking with Mayor about why we wanted to do this analysis. Um we thought it was important for a couple of reasons. Number one, um, I think you'll see the numbers help uh us advocate for the importance of the work that we're doing. Um second to that, um we feel that we can also help educate the community on the benefits of tourism and visitation to them as residents. Um and then lastly, you know, we feel like this data can also help in our economic development efforts. There's a lot of things in the in the queue. There's things we're trying to accomplish, and any time we can have data that we can glean insight from. It only helps our positioning as it relates to uh economic development. So again, we're pleased to present um the economic impact of visitors to Sandy Springs. This report, you have a copy of it. It was prepared by Tourism Economics, which is an Oxford economics company in our business, they're the best at doing these types of analyses. And really the message to begin the presentation is to is to tell you that our visitor economy here in Sandy Springs is strong, and in fact, uh in 2025 uh generated 480.9 million dollars in total economic activity in our city. Um so we're gonna show you where that value goes, um, including straight back to your constituents, which is our which is our residents. There we go. All right, so before we get into the numbers, we wanted to we wanted to frame why this matters at the council level. Um I think it's important for us to communicate to you all that every dollar that a visitor spends is money that's coming from outside of our tax space and landing right inside of it, right? So that's the important that's the important part here. It's not a transfer from residence, it's it's new revenue. You know, Mayor and I just talked about his travels. I said, yeah, that's that was new new money in the place that you were in. Um that shows up in three ways primarily. Okay, so it supports local businesses directly, it funds real jobs and paychecks for Sandy Springs workers, and it generates tax revenues uh that offsets what residents would otherwise have to pay. Um