San Francisco Land Use Committee Approves 555 Ninth Street Sign District on Sept. 23, 2024
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San Francisco Land Use and Transportation Committee Meeting – September 23, 2024
The Land Use and Transportation Committee of the San Francisco Board of Supervisors met and considered a single agenda item: an ordinance to establish the 555 Ninth Street Special Sign District, amending the Planning Code and Zoning Map to modify sign controls for the shopping center at 555 Ninth Street in the Show Place Square neighborhood. The ordinance is designed to improve signage for the shopping center, which is zoned UMU (Urban Mixed Use) and has struggled with high vacancy rates and tenant turnover. The committee adopted an amendment to limit sign illumination to business hours and forwarded the ordinance to the full Board with a positive recommendation.
Discussion Items
- Madison Tam, presenting the legislation, explained that the UMU zoning sign limitations are not conducive to large shopping centers, particularly those adjacent to a freeway. She noted that the center has suffered from high vacancy rates and tenant turnover, and that The Container Store has recently moved in, reflecting revitalization efforts.
- Tam reported that Supervisor Dorsey requested a non-substantive amendment to add restrictions on illumination hours. The amendment, found on page 4, line 3, states that signs may be illuminated, non-illuminated, or indirectly or directly illuminated, but may only be illuminated during the business hours of the shopping center.
- Veronica Flores, Planning Department staff, reported that the Planning Commission heard the item on July 18, 2024, and recommended approval. The commission expressed concerns about the impacts of illumination on adjacent neighbors, which led to the incorporated amendment.
Public Comments & Testimony
- No members of the public came forward to testify on the item.
Key Outcomes
- Chair Melgar made a motion to adopt the proposed amendment and send the ordinance to the full Board with a positive recommendation as amended.
- The motion passed unanimously: Vice Chair Preston (aye), Member Peskin (aye), and Chair Melgar (aye). The tally was 3 ayes.
- The item will be agendized at the Board of Supervisors meeting on October 1, 2024, unless otherwise stated.
Meeting Transcript
Good afternoon, everyone. Uh the meeting will come to order. Welcome to the September 23rd, 2024 regular meeting of the land use and transportation committee of the San Francisco Board of Supervisors. I'm Supervisor Mierna Melgar, Chair of the Committee, joined by Vice Chair Dean Preston. We welcome our visitors today. Thank you for coming. Mr. Clerk. Oh, uh, I want to also acknowledge uh Eugene Libadi F from SFGUP TV, uh, as well as our clerk, uh John Carroll. Mr. Clerk, do you have any announcements? Yes, thank you, Madam Chair. Please ensure that you've silenced your cell phones and other electronic devices you may have brought with you into the chamber today. If you have any documents to include as part of the file, you should submit them to me. We will take public comment on the single agenda item that is on today's agenda. If you have public comment when we get to public comment, please line up to speak along that western wall of the room and then come forward when you're uh when we call public comment on that item. And items acted upon today will be agendized at the Board of Supervisors meeting of October 1st, 2024, unless otherwise stated. Thank you so much. Please call item number one. Agenda item number one is an ordinance amending the planning code and zoning map to establish the 555 Ninth Street Special Sign District and to modify sign controls for the existing shopping center, affirming the planning department's secret determination, making findings of consistency with a general plan in the eight priority policies of planning code section 101.1, and making findings of public convenience, necessity, and welfare under planning code section 302. Uh okay, we have Madison Tam here. Thank you, Chair Chair Melgar and members of the committee. I'll try to make this quick. Uh good afternoon. The legislation before you create a special use district to enhance and improve the signage of the 555 Ninth Street Shopping Center, which is in the Show Place Square neighborhood. This center is zoned UMU and subject to that district sign limitations, which are not particularly conducive to large shopping centers, particularly those that are right next to the freeway. This center has suffered from high vacancy rates and turnover of tenants, and these changes will help support efforts to revitalize and lease up this center. It's very exciting that the container store has recently moved in, and we look forward to seeing more tenants move into the site. This amendment reflects a desire from the commission to put more parameters on hours of sign illumination. So that is uh page four line three, a new subsection that states any sign may be illuminated, non-illuminated or indirectly or directly illuminated. Signs may only be illuminated during the hours of operation of the business of the shopping center. So Supervisor Dorsey respectfully asks that you uh incorporate this non-substantive amendment and send this to the full board with a positive recommendation. I'm available to answer any questions. Thank you for accommodating the schedule because we actually have the property owners council here in case you have questions for them. Thank you so much. Uh we also have Veronica Flores if you wanted to say a few words. Thank you, Chair Melgar. I'll be very brief as well. Veronica Flores Planning Department staff. The planning commission heard this item on July 18th, and they recommended that um you adopt a recommendation for approval. There were uh there was a brief discussion regarding concerns on the impacts of illumination on adjacent neighbors, and as Ms. Tam described, the supervisor has incorporated an amendment with respect to this feedback. That concludes the brief commission report, and I'm happy to answer any questions. Thank you. Thank you so much, Ms. Flores. Um, if there's no questions or concerns, colleagues, let's go to public comment on this item. Thank you, Madam Chair. Does anyone have public comment for agenda item number one? If so, please come forward to the lectern at this time.
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